Green Leadership

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Green Leadership WWW.GreenFilmShootinG.net Green Film ShootinG Special –Berlinale 2013 in cooperation with Green Film ShootinG WWW.GreenFilmShootinG.net Helen Hunt Interview: Birgit Heidsiek Actress / Schauspielerin ‘I do work with a company in Kein nice-to-have, sondern ein must-have the States called Sungevity that eva hubert über die rolle der Filmförderung im norden als grüner Vorreiter leases solar panels to homes. They figured out how to move Mit der Einführung des Grünen Drehpasses hat die Filmförderung Hamburg Schleswig-Holstein in Deutschland erst- forward environmentally and mals Empfehlungen für die nachhaltige Film- und Fernsehproduktion formuliert. Die FFHSH-Geschäftsführerin Eva how to make it economically Hubert gibt Aufschluss über ihre Zielsetzungen. successful. So that’s my small Was hat dazu geführt, den Grünen Drehpass Wir erwägen, dem Beispiel der Filmförderung in but steadfast global contribu- zu entwickeln? Belgien zu folgen, die verlangt, dass mit dem För- derantrag ein CO2-Abdruck für die entsprechende tion. I think everybody doing a Hamburg war 2011 die europäische Umwelt- Produktion eingereicht wird. little bit is all that‘s made any hauptstadt, zu der wir auch im Filmbereich einen Beitrag leisten wollten. Das nachhaltige Produ- Wird in anderen europäischen Ländern difference, ever.’ zieren hat sich dafür angeboten. Die verschiede- umweltbewusster produziert? nen Ansätze in Europa haben uns auf die Idee „Ich arbeite mit der ameri- gebracht, einen Grünen Drehpass zu initiieren. Ja, die Briten haben über die Greenshoot-Agentur Jetzt arbeiten wir daran, die grünen Regeln in der bereits diverse Produktionen betreut. Das Irish kanischen Firma Sungevity Realität umzusetzen. Film Board hat einen Leitfaden herausgebracht. zusammen, die Sonnenkollek- Die belgische Förderung bietet regelmäßige Wie nachhaltig wird in Deutschland Schulungen für Produzenten, Produktions- und toren für Privathäuser vermie- produziert? Herstellungsleiter an. In Frankreich ist für die tet. Sie versteht es, innovative Filmbranche der CO2-Rechner Carbon Clap Dafür gibt es einige sehr gute Beispiele wie die entwickelt worden. Deutschland hinkt hingegen ökologische Konzepte zu ent- von Odeon Film klimaneutral hergestellte Serie hinterher, obwohl die Deutschen sonst als recht wickeln, die auch ökonomisch Der Landarzt oder auch Werbefilmproduktionen, umweltbewusst gelten. Wir haben bei Cine die auf Wunsch ihrer Kunden umweltverträg- Regio, einem Verbund von 38 europäi- erfolgreich sind. Das ist mein lich produzieren. Nach dem fruchtbaren schen Regionalförderungen, eine Green kleiner, aber kontinuierlicher Austausch bei einem Expertengespräch Regio Arbeitsgruppe gegründet. Unter mit Film- und Fernsehproduzenten sowie Federführung von Screen South werden Beitrag zum Umweltschutz. Ich Herstellungs- und Produktionsleitern wir bis zum Frühsommer einen europäi- denke, wenn jeder etwas dazu bin ich sehr optimistisch, dass Serien schen CO2-Rechner entwickeln, der bei wie Großstadtrevier oder Rote Rosen Koproduktionen zuverlässig verwendet beiträgt, kann das im End- künftig nachhaltig produziert werden. werden kann. effekt sehr viel bewirken.“ Die Nachwuchsfirma Tamtam Film hat dies bei ihrer ersten Kinopro- Wie sehen Ihre Zielsetzungen duktion mit großem Enthusiasmus aus? umgesetzt. Der Warner-Chef Wilfried Geike, der zusammen mit Michael Ich möchte gerne meinen Kollegen Editorial Bully Herbig bei uns war, hat darauf von den anderen Regionalförde- verwiesen, dass alle amerikanischen rungen und der FFA überzeugen, n der Volkswirtschaftslehre ist reduzieren. Mit dem conomics has The film and media industry must Studios bereits klimaneutral produ- dass nachhaltiges Drehen in Zu- uns vermittelt worden, dass Grünen Drehpass hat taught us that contribute and reduce its CO I E 2 zieren. Michael Bully Herbig hält den kunft kein Nice-to-have, sondern Vollbeschäftigung, Wirtschafts- die Filmförderung full employment, emissions. With the introduction of Drehpass für eine sehr gute Idee, die ein Must-have sein soll. Wir wachstum, außenwirtschaftliches Hamburg Schleswig- economic growth, the Green Shooting Card the Film- er selbst beim Produzieren aufgrei- stehen ihnen mit unserer Ex- Gleichgewicht und Preisstabiliät Holstein (FFHSH) balanced foreign förderung Hamburg Schleswig- fen möchte. pertise gerne zur Verfügung. Es ein magisches Viereck bilden. erstmals Handlungs- trade and price Holstein (FFHSH) has for the first wäre wünschenswert, im ersten Wasser und Luft durften als freie empfehlungen für die stability form a magic time established a set of recom- Was können und sollten die Pro- Schritt die Produktionen aus- Güter grenzenlos ausgebeutet umweltschonenende square. Water and mendations for environmentally duzenten diesbezüglich leisten? zuzeichnen, die sich besonders werden. Die Warnungen des Club Film- und Fernsehpro- air were defined as friendly film and television produc- um nachhaltige Dreharbeiten of Rome, der 1972 die Grenzen des duktion in Deutsch- free goods open to tion in Germany. Das Wichtigste ist, dass die Produk- bemühen. Möglich ist auch, Wachstums aufgezeigt hat, wurden land formuliert. unlimited exploita- tionsfirmen sich überlegen, was sie im Rahmen der Kalkulation ignoriert. Doch inzwischen werden tion. When the Club Our European neighbors, such auf jeden Fall verändern können. den CO -Verbrauch zu ermit- in unserer Gesellschaft die Forde- In unseren europäischen Nach- of Rome published The Limits to as Belgium, Great Britain and 2 Genau wie im Privatleben gehört teln, damit die Firmen aktiv rungen nach Nachhaltigkeit und barländern wie Belgien, Großbri- Growth in 1972, their warning was France as well as Hollywood have dazu, Müll zu trennen, Energie zu darüber nachdenken, wie sozialer Verantwortung hinsicht- tannien, Frankreich, aber auch in ignored. already put climate neutrality and sparen und möglichst saisonale, sie Emissionen reduzieren lich des Ressourcenverbrauchs Hollywood sind Klimaneutralität sustainable resource management regionale Produkte zu verwen- können. Strikte Auflagen immer lauter. und Ressourcenmanagment bei Meanwhile, there is a stronger on their agenda. den. Unsere Film Commission halte ich für falsch. Jeder Filmproduktionen schon länger ein demand for sustainability and bemüht sich um unterstützende muss seinen Beitrag für die Auch die Film- und Medienbran- Thema. GREEN FILM SHOOTING social responsibility concerning GREEN FILM SHOOTING provides Maßnahmen von städtischen Umwelt leisten. Das funkti- che muss dazu einen Beitrag berichtet über grüne Ansätze, Akti- resource consumption in our insight into green approaches, ini- Institutionen, die Hilfestellung oniert besser, wenn es aus leisten und ihre CO -Emissionen onen, Projekte und Produktionen. society. tiatives, projects and productions. 2 zur Mülltrennung am Set anbie- Überzeugung geschieht. See also: there is no planet B. ten oder Wasserbehälter gratis liefern. Es gibt viele Möglich- keiten, umweltfreundlich zu www.greenfilmshooting.net Birgit Heidsiek produzieren. i 2 I i 3 I Green Film ShootinG WWW.GreenFilmShootinG.net The Westerever lighthouse from the ARTE series Deutschlands Küsten Pauly Georges Foto: Film Commission’s launch event for the Green Shooting Card FFHSH Foto: The ZDF series Der Landarzt FFHSH Foto: Text: Birgit Heidsiek A Necessity, Not a Nicety Eva Hubert on the role of the Filmförderung Hamburg Schleswig-Holstein as a green pioneer ERZÄHLT VON AXEL PRAHL hen Filmförderung Hamburg Schleswig- great enthusiasm in eco-sustainability with their first Film Board has issued a guideline, in Belgium there IM KINO AB WHolstein (FFHSH) developed the Green production. Wilfried Geike, President and Managing are regular workshops for producers, production Shooting Card, they were the first to intro- Director at Warner, who came to the meeting with managers and line producers. Carbon Clap, a APRIL 2013 duce standards for sustainable film and comedian Michael Bully Herbig, pointed out that all CO2 assessment tool for the film industry, was television production in Germany. FFHSH Ex- American studios were already working sustainably. developed in France. Germany on the other hand ecutive Director Eva Hubert defines her goals. Herbig thinks the Green Shooting Card is a great is lagging behind although the Germans have a idea and wants to implement it in his productions. reputation of being ecologically aware. We have how did the Green Shooting Card emerge? launched a Green Regio subgroup within Cine how can production companies contribute Regio, an association of 38 regional film funds from In 2011, Hamburg was the European Green Capital to this? Europe. Helmed by Screen South, we will develop and we wanted the film sector to make a contri- a European carbon emission calculator that can be bution. Sustainable film production was a topic Most importantly, production companies must reliably used in co-productions. that warranted attention. The different approaches identify processes that can be changed. Paying taken in Europe gave rise to the idea of initiating a attention to waste separation, conserving energy What are your goals? Green Shooting Card. We are currently working on and eating seasonal, regional foods are part of this, making green standards a reality. just as they are in our private lives. Our Film Com- I would like to convince my colleagues at the other mission tries to organize support from municipal regional film funds and the Federal Film Board that how common is sustainable production in institutions such as assistance for waste separation
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