Mountain Biking in Wales Guide for Businesses
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Mountain biking in Wales Is your business geared up for the challenge? Why mountain biking is important to your business - and how to get the most out of it. www.mbwales.com fastfacts THERE ARE 5.5 MILLION What’s this guide for? Why bother? MOUNTAIN BIKERS IN THE UK Mountain biking is a big and growing sport and pastime – and that’s big news for Wales The mountain biking in Wales is great. But the activity itself is only part of the overall in particular. Every year, hundreds of thousands of mountain bikers come here, attracted picture. Bikers need places to stay, good food to eat, equipment to buy or hire and by the world-class mix of off-road experiences on offer at man-made specialist biking detailed local knowledge. Gearing your business to provide for these needs will bring centres and in the natural surroundings of Wales’ countryside and coastline. significant and lasting benefits. This breadth of appeal extends to Contents It’s a market worth tapping into. According to data from Throughout Wales you will see increasing numbers of cars all kinds of mountain bikers of all the United Kingdom Tourism Survey, UK residents who fitted with bulging bike racks, all heading for forest centres ages, from adrenaline junkies on Why bother? 3 came mountain biking in Wales spent an annual average or key towns like Brecon, Llanwrtyd Wells, Rhayader, expensive, state-of-the-art downhill Mountain biking in Wales 4 of almost £24 million in 2006 and 2007. Machynlleth, Dolgellau and Betws-y-Coed. machines to families on beginner Timeline: Mountain biking Moreover, that figure is likely to be So there’s a clear upward trend in mountain bikes looking for a gentle cruise in Wales 4-6 higher today as visitor numbers have bike-related tourism in Wales. In 2011, the through the woods on easy, well- Knowing your market 6 grown considerably in recent years. For country’s established Forestry Commission maintained trails. Mountain biking is example, an impressive 73,000 Wales trail centres and bases welcomed an important element in Wales’ Advantage Wales 7 mountain bikers visited the Cwmcarn 293,146 riders, up from 195,483 in 2006 and booming outdoor activities scene. Capturing the market 8 centre alone during 2010/2011. 213,830 in 2007. Mountain biking has also This guide will help you become Getting the word out 10 Mountain biking in Afan Forest Park – proved to be very stable and resilient, part of it, whether you’re an one of the biggest success stories in even during economic conditions that have accommodation provider, restaurant Cyclists Welcome 10 the last decade – has brought new generally been bad for tourism. Privately or café, or someone who wants to Need to know 11 business opportunities and new life to owned centres reflect a similar pattern. start or expand a business based Mountain biking centres 12 a former coalmining valley. on the sport. Mountain biking bases 13 This guide is designed to provide key Trail grading explained 14 information on mountain biking in Wales and show how you can benefit Visitor figures for Forestry Commission Wales trail centres and bases from 2004 – 2011 from it. It has been written in a clear, concise and – we hope – reader- 2004 133,654 friendly way so that you can dip in 2005 166,590 and out of it easily, focusing on the topics that are particularly relevant 2006 195,483 to your business. 2007 213,830 By following the advice on the 2008 246,652 following pages you’ll be well on your way to capturing a bigger slice of a 2009 288,379 growing mountain biking tourism 2010 248,018 market. 2011 293,146 www.mbwales.com 3 © www.mtb-marathon.co.uk fastfacts fastfacts IN 2006 AND 2007, UK THERE ARE SEVEN PURPOSE- MOUNTAIN BIKERS SPENT BUILT TRAIL CENTRES AND AN ANNUAL AVERAGE OF EIGHT MOUNTAIN BIKE BASES £24 MILLION IN WALES IN WALES Mountain biking in Wales Just like the Welsh landscape, the activity comes in all shapes and sizes, from mountain biking on purpose-built forest trails called single-tracks to ancient, grassy drovers’ roads that track across the wild, empty ‘roof of Wales’. Basically, the Welsh mountain biking experience breaks down into the following categories. 8 11 Purpose-built trail riding Natural trails 13 3 Wales is home to seven dedicated ‘centres’ and eight The dedicated forest centres often capture the lion’s share of 2 ‘bases’ which offer a wide variety of mountain biking attention when it comes to mountain biking. But we need to 4 experiences, from easy to tough, on man-made tracks remind ourselves that Wales’s natural assets – its hills and featuring a mixture of technical, downhill and climb mountains, valleys and coastline – are equally compelling Mountain Bike Centres sections. Please see the ‘Need to know’ section at for mountain bikers (more so, if you ask off-road purists who 1 Afan Forest Park the end of this guide for full details. The centres are prefer the freedom and sense of space of open countryside 2 Antur Stiniog 14 3 Coed Llandegla purpose-built single-site mountain biking locations, offering to specially created forest trails). 4 Coed-y-Brenin Forest Park way-marked trails of varying difficulties, along with visitor 5 Coed Trallwm 7 The great glory of Wales is that this style of riding 6 centres and cycling facilities. The bases are more loosely Cwmcarn 15 – which relies on maps and GPS, not way-marked routes – 7 Nant-yr-Arian defined areas and localities that are home to a range of is available almost everywhere, even in the heavily mapped and way-marked trails. Supporting facilities at populated South Wales Valleys where mountain top tracks 12 Extreme downhill riding 5 bases are supplied by independent providers. come with fabulous views. Bridleways and grassy routes High-speed, purpose built downhill tracks aimed at 9 Cycle trails are graded so that visitors can easily select a offer sensational riding everywhere, from the Brecon experienced riders. Not for the faint-hearted. 10 route that is suitable for their skill level (see ‘Trail grading Beacons National Park in the south to the Snowdonia explained’ in the ‘Need to know’ section). The terrain on National Park in the north, the Preseli Hills in Pembrokeshire to the timeless, rolling hills of the Welsh borders – not Off-road cycle routes 1 offer ranges from easy forest trails accessible to all 6 (including in some cases riders with disabilities), through forgetting the empty expanses of Mid Wales, where you Gentle trails suitable for inexperienced riders and families, can ride all day and not encounter a soul (except, possibly, Mountain Bike Bases to challenging downhill tracks aimed at only the most for example canal towpaths and disused 8 Betws-y-Coed9 Brechfa experienced riders. a Red Kite or two). railway lines. 10 Brecon Beacons11 Clwydian Range 12 Cwm Rhaeadr13 Hiraethog 14 Machynlleth15 Radnorshire Timeline: Mountain biking in Wales 1985 1997 2000 2002 2003 Dec 2004 2005 2006 Llanwrtyd Wells, the small town Opening of the uk's first dedicated trail Official opening of 9feet.com, the first The first holding of the Brecon Beast, Forestry Commission Wales develop Afan Forest Park was the only UK trail The first privately owned mountain Forestry Commission Wales and famous for its many and varied centre in Coed-y-Brenin Forest Park. single-track trail in Afan Forest Park a mountain biking enduro in the Brecon their original five mountain biking destination to feature in the What biking centre, established by Tilhil Carmarthenshire CBC develop the (not to say bizarre) events, leads the Other forests throughout the UK take Beacons. It attracts 300 riders. Around 800 centres in Gwydyr, Coed-y-Brenin, Mountain Bike magazine as one of the Economic Forestry and managed by Brechfa Forest mountain biking trails. way by holding its first mountain note and soon follow suit participated in last year’s event, bringing Nant-yr-Arian, Afan and Cwmcarn. ten best places to ride ‘before you die’, Oneplanet Adventure, opens at Coed Coed-y-Brenin receives a brand new biking event. These now range from substantial benefits to the local economy Marketed on Visit Wales’ mbwales.com along with the Himalayas and Llandegla, North Wales. It becomes visitor centre to cope with demand fun enduros to the infamous MTB Bog and raising the profile of the area with the these centres were at the forefront in California hugely popular and now attracts over Snorkelling Championships mountain biking market in general developing mountain biking in the UK. 200,000 visitors a year. Dyfi Mountain In addition, the Ride the Clwyds were Biking create the Cli-machx trail in Dyfi launched, a network of routes linking Forest near Machynlleth bridleways and small roads in a Timeline continued overleaf... 4 beautiful borderland landscape 5 fastfacts UK MOUNTAIN BIKERS MAKE 78 MILLION RIDES PER YEAR Knowing your market: Advantage Wales: who are mountain bikers? key strengths at a glance Though sometimes seen only as a sport for committed enthusiasts, mountain biking Wales benefits from a number of strong advantages as a destination for mountain bikers. appeals to visitors from all ages and backgrounds. It can be a serious sport or casual case study pastime, encompassing everyone from extreme downhill riders to families with children. Accessibility The mountain bike market can be split into three main segments: Crucially, for much of the UK it offers the closest really ‘wild’ BIKES & HIKES, BRECON terrain. Visitors from most parts of England can reach Welsh WWW.BIKESANDHIKES.CO.UK mountain biking locations in no more than two or three hours.