It's Your Money – Keep More Of
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Where Hendricks County Business Comes First May 2018 | Issue 0153 www.hcbusinessleader.com Trends In Tech Am I ready for custom software Chet Cromer Page 22 Biz Law Managing With the Mayberry in the Midwest Festival weeks employees as a away, Brad and Christine Born, owners of small business Mayberry Cafe, no doubt had any idea in 1993 what Eric Oliver owner their passion would ultimately create Page 17 Open or add to your IRA or Health Savings Account It’s Your Money – by April 17 and you may save on your 2017 taxes. Keep More of it! • IRAs or Roth IRAs • Health Savings Accounts Call Us Today! State Bank of Lizton does not provide tax advice. Avon | Brownsburg | Dover | Jamestown | Lebanon | Lizton | Plainfield | Pittsboro | Zionsville www.StateBankofLizton.com | 866-348-4674 #46913 SBL KeepYourMoneyLady_HCBL9.7x1.25.indd 1 2/12/18 11:52 AM 2 May 2018 • hcbusinessleader.com OPINION Hendricks County Business Leader Our View Quote of the Month Cartoon “Making money is art and Trade working is art and good business is the best art” wars The trade war is not a “real war,” and ~Andy Warhol certainly not new. China has been firing metaphorical bullets for decades and now President Trump is firing back. What apparently started as a move to protect U.S. intellectual property is now a standoff of historical proportions, and domestic manufacturers, farmers and most recently, tech companies are being Humor thrown into the mix. In a county where half the land is Last man on earth hired dedicated to agriculture, and many of By Gus Pearcy know you are a finalist. Not only do you in their little boxes? And why ask how much Unemployment is reaching an all-time low, spend all that time researching the company, money I want to make? Offer me a position the farms are run by third-generation like 50-year low. The struggle to find a reliable practicing your answers to questions like “Tell and let me dicker with you.Why automatically owners, how do we support the actions employee grows every day. Yet, if you’re looking us about yourself,” or remembering the lofty discount me as a human if I want to make a for a job and haven’t found anything, scratch accomplishments listed on your resume and salary I can live with? of our President? that, been offered anything, it can really shake cover letter, but you always feel like this could These are the frustrations of career changers, Hendricks County is home to your confidence. be the one. You can’t help but visualize life after the downsized, the replaced-by-technology That’s the place I found myself a few months the job offer. When you don’t get it, well… hacks who just need a little recognition of their soybean pioneer Adrian Parsons, after ago. I believed I was doing all the right things: I love the terminology of the turndown. humanity. all. And a recent Purdue University targeting resumes, composing upbeat cover “We went another direction.” Other direction? It’s a hard thing looking for a job, asking letters, asking network friends for help and What? You’re running away from me? I was others for help. Even once you get a job, you study estimates the impact of a soybean constantly surveying the market for open so bad that you are seeking a diametrically start to wonder how desperate are they, if tariff could decrease exports to China positions. Nothing. It drew nothing. opposed direction? I’m so glad I could warn they hire an out-of-work-longer-than-a-year The most damaging aspect of marketing you against hiring me. How did that happen? applicant like me? by 30 to 70 percent. The estimates are yourself is the investment. You must invest As with anything, technology is supposed to Luckily, I was offered a good position and I’m particularly sobering when you consider yourself in the possibility of getting a specific help you winnow down the losers into a much working hard at keeping it. But there are many position. That’s the only way you can convince smaller, manageable group of losers. Applicant others like me who need your support, even China is our 2nd largest agricultural the powers that be you are qualified and tracking systems, the digital way to dispose if you can’t help directly, just an encouraging of applicants without the right words in their word about knowing them as good people, can export market. According to the U.S. want the position. This entails daydreaming, imagining what you can bring to the table and, resume, are the worst. How can you make a go a long way. Trade Commission, the market was of course, the compensation package you need decision based on a computer analysis when to bring it all together. When you get the “we the pool of applicants is getting smaller day by Gus Pearcy is a contributing columnist valued at $21 billion in 2016 and chose to go another way” letter, (if they even day? to the Hendricks County Business Leader. He may be reached at (317) 403-6485 soybeans alone accounted for $1 billion bother to send you that) it waylays your ego, let Oh, and whoever thought applying or [email protected]. Gus blogs alone confidence. digitally was better should be shot into an frequently at guspearcycommunica- of that number. Worse is when you get a nibble, perhaps unemployment line. tions.wordpress.com. Part of the reason so many voted even score an in-person interview, and you What’s the idea of creating a resume if the company requires you to rewrite everything for Trump in the first place is that he is willing to take bold steps beyond The Hendricks County Business Leader is published by Times-Leader publications, just empty rhetoric. This strategy has LLC. Content published alongside this icon is Times-Leader Publications, LLC sponsored by one of our valued advertisers. already proven effective as the Koreans 6319 E. U.S. Hwy 36, Ste 3C, Mailbox #16 Avon, IN 46123 • Phone: (317) 451-4088 Sponsored content is produced or commissioned have announced an official end to their Email: [email protected] by advertisers working in tandem with Times- Leader’s sales representatives. Sponsored content may not 60-year-war. Yet, this current “deal” hits Founder & Publisher Richard K. “Rick” Myers reflect the views of The Hendricks County Business Leader very close to home. But we continue www.hcbusinessleader.com Director of Operations Brogan Dearinger publisher, editorial staff or graphic design team. The Hendricks Editor Chris Cornwall County Business Leader is devoted to clearly differentiating Copyright 2018© to support our President and remain Contributing Writer Gus Pearcy between sponsored content and editorial content. Potential Times-Leader Publications, LLC Design/Production Leigh Schrier confident in his abilities as a leader. All rights reserved. advertisers interested in sponsored content should call (317) 451-4088 Hendricks County Business Leader hcbusinessleader.com • May 2018 3 ‘Engaged’ attendees make for a rocking successful Avon Chamber dinner auction The Avon Chamber of Commerce’s 80s’ cal TV personality - and Hendricks County Karaoke Party, AKA its 20th Annual Din- ICON columnist - Dick Woflsie. Tom Dow- ner Auction, was one to remember. Held on nard, executive director of the chamber said April 14 at the Washington Township Pavil- the evening was full of fun and good food - ion, attendees came dressed like members of a real success and that those attending were the rock band Kiss as well as other rockers “engaged.” “All seemed to have a really good - there was also a little Miami Vice going on time,” he said. as well. The auctioneer for the night was lo- Photos by Faith Toole From left, Bob Sexton, Lora Lacey, Don Hodson, Nikki Ford From left, Dick Wolfsie, Tom Downard, Dave Albin, Avon From left, Cathy Adams, Bart Fisher, Andrea Duke From left, Chuck Day, Sheila Henson, Brian Henson From left, Angel Wells, Whitney Driver, Tami Karlinsey, Jennifer Reynolds From left, Sara Bender, Steve & Laura Eisenbarth From left, Greg Wells, Kim Munns, Joe Smith, Angee Cress 4 May 2018 • hcbusinessleader.com Hendricks County Business Leader From the Publisher Money Matters Ray Harroun was ‘buy Much credit and hold’ before ‘buy goes to Deanna and hold’ was cool By Jeff Binkley Hindsley, Buy and hold is a predominantly passive investment strategy where an investor buys president of the stocks and holds them for a long time with the objective being that stocks will increase museum’s board. in value over a long period of time. This has been an effective and successful strategy for She pours a lot decades. But every time the market gets more than a little volatile (to the downside) the Buy of effort into this and Hold is Dead crowd again jump on their soapboxes and gather a bunch of financial media and has since attention. I am predominantly a tactical asset manager, meaning I believe that there are ways its inception. to actively adjust portfolio asset allocations that can improve risk-adjusted returns over passive She has slowly management investing. But does that mean I think buy and hold is dead? Far from it. My helped make experience leads me to believe that both passive and active (tactical) investment management DWHCS what it benefit from having a long-term, patient view. In other words, investors pursuing either is today. strategy could learn a little something from an Indy 500 winner of some renown. Deanna Hindsley addresses the crowd after Many race fans know the name Ray the April 21 competition of Dancing with the Harroun who was the winner of the very first Hendricks County Stars.