KALUGA REGION

Theme: Region’s Business Card

Government A place Agencies to live in

page 2 page 11 Innovations Tourism page 3 Made page 10 Economy in Kaluga! page 4-5 page 8-9

Editorial region? We should create a brand, which will help to Kaluga Region’s brand includes corporate identity efficiently use the region’s advantages, to beneficially and a logo. The relevant exclusive copyright is vested Today we deal with a new cultural, social and differentiate Kaluga Region from other regions of with the Agency for Regional Development of Kaluga economic reality, a new vision for our region. Therefore, Russia, and to strengthen Kaluga Region’s position Region. Unified standards apply to Kaluga region we found it necessary to emphasize the uniqueness of on the Russian economic map. corporate identity. Today we are presenting rules for Kaluga Region, create an image of the region allowing Kaluga Region brand is a significant category of the color coding of the main fields of life and activity us to speak the same language with society and the the economy in general. It is focused on the future and in the region. world at large and, what is more important, to become is in line with the regions’ development strategic goals, a part of the global economic processes. thus assisting in attraction of projects and resources Best regards, What shall we do to ensure the correct Kaluga instrumental to further region’s growth. The brand is Svetlana Kozeneva, Region positioning, to identify the core values of the linked to the region awareness and its presence in the Director, Kaluga News Agency information media. www.arrko.ru Government Agencies

«Our work has have disproved the stereotype that doing business in Russia is difficult, unpredictable and dangerous. Russia does have a single legal environment; however a lot depends on the attitude of the administrative system. All employees of the Kaluga Region Administration are extremely open and accessible. We work as a united team. The foundations of our activities are trust-based relationship with partners, total absence of administrative barriers and guaranteed fulfillment of all assumed obligations»,

Maxim Akimov, First Deputy Governor of Kaluga Region Government of Kaluga Region Governor – Anatoly Artamonov +7/4842/ 56-23-57

Ministry for Development of the In- Ministry for Economic Development formation Society and Innovations Minister – Ruslan Zalivatsky Ministry of Finance Minister – Maxim Shereykin +7/4842 / 57-01-06 Minister – Valentina Avdeeva +7/4842/ 59-15-44 +7/4842/ 56-37-57

Ministry of Labor, Employment and HR Policy Ministry of Education and Science Minister – Irina Podkovinskaya Minister – Alexander Anikeev +7/4842/ 71-94-11 +7/4842/ 71-93-02

Ministry of Culture Minister – Ministry of Public Health Alexander Tipakov Minister – Sergey Stepanov +7/4842/71-92-61 +7/4842/ 71-90-02

Ministry of Sports Ministry of Forestry Tourism and Youth Policy Minister – Vladimir Makarkin Minister – Alexei Loginov +7/4842/76-25-75 +7/4842/71-92-02

Ministry of Construction, Housing Ministry of Family Affairs, Demo- Ministry of Road Facilities and Utility Services graphic and Social Policy Minister – Rinat Nabiev Minister – Alexander Bolkhovitin Minister – Svetlana Mednikova +7/4842/57-47-86 +7/4842/56-27-56 +7/4842/ 71-91-02

Ministry of Agriculture Ministry for Competitive Minister – Leonid Gromov Ministry of Natural Resources, Policy and Rates +7/4842/56-30-57 Ecology and Rehabilitation Minister – Nikolai Vladimirov Minister – Vladimir Zhipa +7/4842/71-55-32 +7/4842/71-99-55

«From the very first moment I was pleasantly surprised and satisfied by the competence of the local administration. All our partners were dynamic managers rather than state officials». Didier Aleton, General Director, «PCMA Rus OOO»

2 Region’s Business Card Innovations

«We are at a stage when innovations are the only efficient form of economic growth. We want to profit from Russian technologies and from our intellectual property. We have already done quite a lot to convert to a knowledge economy. But we will need to accelerate development, search for new instruments and mechanisms of innovative growth. We are creating an innovations conveyor, i.e. organizing our work in a way so that support measures for each project are clearly defined».

Maxim Shereykin, Deputy Governor, Head of the Ministry for Development of the Information Society and Innovations of Kaluga Region

Development Factors Presence of global corporations Availability of support infra- securing financial stability structure securing high efficiency of innovative companies

Ability to generate new know- Cluster approach to develop- ledge and train qualified staff ment of Kaluga Region’s economy

Well-developed financial sup- port system

Support Infrastructure

Ministry for Development Agency for Innovative Development – centers for joint use of the Information Society Center for Cluster Development of hi-tech equipment and Innovations of Kaluga Region of Kaluga Region: 2 (Kaluga, Obninsk) +7 (48439) 4-24-90; www.airko.org

Russian Technology Hi-Tech Technopark business incubators Transfer Network (RTTN) (Obninsk) (Kaluga, Obninsk) (Obninsk) 5

Obninsk Center for Science and Technologies (OCST)

Project Support from Idea Inception up to Product Market Launch

Region’s Business Card 3 Economy

«Our economy has been growing in recent years – to a significant extent this growth was fueled by investment activities. We managed to achieve high results in the economy and the social sphere. The policy of intensive investment attraction created a good foundation for future development. Our collaboration with investors is based on four simple principles. The first is the placement of manufacturing plants in industrial parks. The second is the system of development institutions created in the region. The third is the system of financial support. And the most important one is the investment culture that assumes equal treatment of all investors and creation of a single “project team” focusing on achievement of mutual success».

Ruslan Zalivatsky, Minister for Economic Development Area — 1242 ha of Kaluga Region Moscow NEW Maklaki IP region Moscow Vacant — 1118 ha

Industrial parks 6 as an effective tool of investment`s attraction Obninsk 7 Area — 730 ha 1 Grabtsevo IP Vacant — 56 ha 5

Smolensk region Lemminkainen Area — Kaluga 2 Private IP 750 ha w» rsa Wa 3 w- co os 1 «M 01 2 A1 4 » v Area — 472 ha ie Rosva IP -K 3 w Vacant — 204 ha co os NEW «M 3 M 8 Maklaki IP

Area — 1242 ha Area — 115 ha Vacant —1118 ha 4 Kaluga South IP Tula Vacant — 30 ha region

Area — 209 ha 5 Detchino IP Vacant — 100 ha Bryansk region

Prospective territories: Area — 1694 ha 6 ИПVorsino «Грабцево» IP Vacant — 618 ha Sosensky IP: Area - 21 ha Orel Lyudinovo District IP: region Area Area – 289 ha Obninsk 7 Industrial Zone — 51,5 ha

Investments Gross Commissioned in capital Regional residential assets 13,6 Product 70,9 space 262,7 Proper strategy as a basics for RUR billions RUR billions USD millions high economic results

69,2 268,0 586,5 RUR billions RUR billions USD millions * in comparable prices Foreign Industrial Consolidated Foreign investments output budget trade 25,3 68,6 revenues 14,6 601,4 USD millions RUR billions RUR billions USD millions

932,4 372,5 45,3 8544,4 USD millions RUR billions RUR billions USD millions

4 Region’s Business Card Economy 7

Kaluga Region investment philosophy

Investors do not feel isolated – No lengthy procedures — investor and regional government full administrative form a joint project team support

No hidden No bureaucracy — or extra costs transparent legal framework

No middlemen! No limitations — Each investor has direct investors are free to choose access to the regional any contractors authorities and partners

No infrastructural risks, easy-to-grasp product – industrial parks with infrastructure readily available at the site borders

«Kaluga Region boasts an efficient investor support system, which, in addition to the regional government, is formed by the Ministry for Economic Development and regional development institutions».

Dmitry Abramov, Deputy Minister for Economic Development of Kaluga Region.

Regional development institutions

Agency for Regional Kaluga Region Development of Kaluga Region Development Corporation

www.arrko.ru | +7 (4842) 76-27-00 www.invest.kaluga.ru | +7(4842) 79-04-10

Attracting investments State operator for establishment into Kaluga Region; and development of industrial parks state investor`s consultant and engineering infrastructure

Leading operator for innovation The main instrument for logistic and Hi-Tech economy sector projects implementation development in Kaluga Region

www.airko.org | +7(48439) 4-24-90 www. il.kaluga.ru | +7 (4842) 79-04-10 Agency for Innovative Development – Industrial Center for Cluster Development of Kaluga Region Logistics

«From the very first moment I was pleasantly surprised and satisfied by the competence of the local administration. All our partners were dynamic managers rather than state officials» Didier Aleton, Director General, PCMA Rus OOO.

Region’s Business Card 5 Kaluga Region Investment Map

Investment map — is an interactive project implemented by the Government of Kaluga Region. This dedicated Web tool gives an excellent opportunity to look into the region’s investment potential in general, learn about the available infrastructure and competitive advantages in more detail, and to find necessary contacts. The map contains visual data on each and every site and part of Kaluga Region. Users have an online access to the following search options: search by type of objects or their characteristics. Detailed data on objects is also available.

The site is constantly updates. You may become a part of this global IT project. «Today it is virtually impossible Please submit your proposals, comments and updates to imagine almost any aspect to http://arrko.ru/ob-agentstve/contacts/ of our life without the Web: prompt data exchange is a cornerstone of success in the modern business world. Therefore the investment map is viewed About project as an efficient tool for doing business in Kaluga Region»

Ilya Veselov, Director General, Agency for Regional Development Pharmaceutical industry and bio technologies of Kaluga Region. Automotive industry and auto components production Transport and logistics Other segments

Industrial parks Green fields

Administrative bodies

Banks

Hotels

Sights

Entertainment

Restaurants and cafes

Specialized training centers

Educational institutions

Photos

66 Region’s Business Card Region presentation at: www.investkaluga.com

www.investkaluga.com

Key project features:

- investment projects and sites with the relevant infrastructure; - detailed data on a selected investment project; - kaluga region industrial parks territory schemes; - search for investment objects; - a possibility to assess the geographical position of Kaluga Region certain investment objectsand the region in general; - data on investment projects successfully implemented in the region; - region’s interactive maps.

Region’s Business Card 7 Made in Kaluga!

Economic modernization in the region results in efforts to achieve better quality. The Kaluga Region’s businesses are interested in manufacturing competitive products and saturating the consumer market with high-quality products and services. The best regional products have often been awarded at the 100 Best Russian Products All- Russia Contest. Additionally, the Ministry for Economic Development of Kaluga Region annually holds a contest for the regional government’s high quality award, which is given to the best products manufactured in our region.

88 Region’s Business Card «Made in Kaluga. I’m sure that in the 21st century this word combination should only be associated with high quality of life in the region, become a hallmark of our products and an synonym for innovative development» said Ruslan Zalivatsky, the Minister for Economic Development of Kaluga Region.

Region’s Business Card 9 Tourism

«The land of Kaluga Region, apart from its unique nature, is associated with many images and names that are symbolic for Russian and global history. These are unique cities – Tarusa, Borovsk, Maloyaroslavets, and Obninsk; spiritual centers – Optina Pustyn’, Shamordino, Tikhonova Pustyn’; places of historical battles – the Ugra, the Zhizdra, Tarutino, Lyudinovo… These are also industrial brands – Linen Factory, Maltsev’s and Demindov’s Plants, Volkswagen, Volvo, L’Oreal factories…The special and sig- nificant role in culture and history makes our region a unique and promising center for national and international tourism. Development of the tourism industry is currently one of our priorities. Improvement of roads, transport infrastructure, construction of chains of comfortable hotels, competitive shopping and entertainment malls, sports and recreation centers of international level – is a key development objective for Kaluga Region for the nearest future».

Alexei Loginov, Minister of Sports, Tourism and Youth Policy of Kaluga Region

Golitsino Eco-Club Archstoyanie Architecture Festival Bike Fest

Ethnomir Cultural and Educational Bird Park Center reserve

Memorial Estate Polotnyanyi Zavod National Park Ugra Monument to Marina Tsvetaeva

Optina Pustyn Monastery

Kaluga is consid- The Lompad Lake. ered the cradle Place for annual Powerboat- of the space ing and Sailing Contest. Kaluga was founded in 1371

International Music Festival World of Guitar

Svetlitsy Hludnevskaya Toy French-Russian Kaluga folk craft Guest House

Kaluzhskiye Zaseki Zaitseva Gora natural reserve War Memorial Avchurino, country estate of Poltoratskiy

10 Region’s Business Card A place to live in

«Not so long ago Kaluga was primarily associated with Konstantin Tsiolkovsky. Today our city is the center of one of Russia’s most economically successful regions, a growth point on the country’s map. Over the last ten years, Kaluga has been growing fast and changing for the better. It increasingly resembles a comfortable European city. Residential houses are being built, infrastructure is improving, new schools are being opened, parks and sidewalks have been put in order, many streets have been repaired, the number of cafes and restaurants, sports facilities and hotels has grown significantly… A lot has been done, but much more is yet to be achieved. Our task is to create a city that is friendly, convenient to live in and famous far beyond our country». Nikolai Polezhayev, Mayor of Municipality of the City of Kaluga

Demographics Starting from 2012, the region introduced an additional measure to pro- mote large families – 50,000 ruble benefits given to mothers when they give birth to a third and subsequent children. The same right is acquired by parents who adopt a third or subsequent child.

Social services In 2011, RUR 7.1 billion were allocated for social spending and benefits out of the regional budget. This year the majority of social benefits have been adjusted for inflation and, in some cases, grew twofold.

Healthcare The Russian government has approved funding construction of a Per- inatal center in Kaluga. In just two-three years, mothers and babies will get an access to the most advanced medial in a services at a modern, well-equipped center. A RUR 6.1 billion healthcare modernization pro- gram is being implemented in the region. Medical personal wages grew by 30%.

Education In 2012 a large-scale program for school premises modernization — an additional 127 preschool groups with 2,485 children are expected to be organized at municipal schools and kindergartens. All disabled children (in the absence of medical contradictions) will be able to study at home through distance learning programs. The wages in Kaluga Region educa- tional institutions grew by 40,8%.

Sports In 12 districts and cities of Kaluga Region new modern sports facilities have been built. In 2012, sports facilities are to be built in Kirov, Iznoski, Tarusa, Baryatino, Sukhinichi, and Meshchovsk. In Obninsk the region’s largest sports complex with an indoor ice rink and 25-meter and 50-meter swimming pools will be opened.

Safety Kaluga Region Government in cooperation with law enforcement agen- cies combat crime through implementing an integrated program. The Coordination Council for Maintaining Law and Order in the Region is in full operation.

The result of positive changes in the economy is Kaluga Region’s sustainable development and the rising living standards of the people who live here.

Region’s Business Card 11 The world’s best brands

The branding of territories is a global trend, which can be observed in the USA and Europe, Asia, Australia and Africa – in a word, practically on all continents. Moreover, put in a global context, branding removes national, cultural, linguistic and reli- gious differences, since images are easily understood by everyone.

25 years ago NY logo has become In 2009 Perm became Brazil’s tourist a kind of an emblem of modern the first Russian logo American art city to get a modern logo

For the 11th anniversary of Odessa is still choosing Melbourne`s new logo In 2003 the famous designer The city has an officia Astana, Kazakhstan’s capital, its tourist logo (Australia) Philippe Starck presented logo since 2007 its identity was developed the logo of Venice Lviv (Ukraine) (Italy)

Official symbol The new logo of Smolensk The logo of the Danishcapital. The logo of Hong Kong, Slovenia has updated France (Russia) Copenhagen as open one of Asia’s economic centers the logo in 2006 (2008) in all senses

Peru has introduced a new brand in 2011

BRAND WORLD

Russia, Kaluga, Truda st., 27 e-mail: [email protected] With the support of the Ministry of Economic Development tel.: 7 (4842) 76-27-00 [email protected] Prepared by Information agency «Kaluga» fax: +7 (4842) 76-27-01 All numbers are in: www.arrko.ru

Traslation services: + 7 (499) 241-75-72 [email protected] + 7 (499) 241-55-37 www.mistral-center.ru + 7 (499) 241-59-82