DOCSLIB.ORG

A Primer on Online Casual Gaming in India

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text

Load more

Beyond the tipping point A primer on online casual gaming in India March 2021 June 2021 home.kpmg/in Contents Introduction: Aiming for the stars 06 Online casual gaming value chain: 14 The what’s what and the who’s who Market metrics: David 22 becoming Goliath Cashing in the currency: Upping 30 advertisement monetisation Consumer and monetisation: 36 Consumers and the colour of money Themes of play: The future 44 of gaming Conclusion 55 © 2021 KPMG Assurance and Consulting Services LLP, an Indian Limited Liability Partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved. Foreword Gamechilling is something that has emerged in the world at 420 million1, the monetisation over the last 12 months, as a direct consequence levels in terms of Average Revenue per User of the pandemic, resulting in the business of (ARPU) are amongst the lowest in the world. online gaming turning into a serious opportunity, Also, unlike developed global gaming countries, and generating tremendous interest amongst advertisement-led monetisation is something that corporates and investors alike. When we compare is still significant in India and is likely to remain so India to global gaming markets, the definition in the future. of online gaming and classification into various That isn’t to say that Indians aren’t ready to pay segments, with exclusions such as gambling, is for online casual gaming. Some successful Battle divergent, complex and at times, confusing. Royale and casual games like ‘Ludo King’ have The purpose of this report is to simplify what yielded good results when it comes paid user online gaming, and especially online casual conversions. COVID-19 has also lent a hand to gaming means and how it can be seen through increased consumer monetisation in terms of paid various cuts. We have chosen to take a deep dive user conversions, and incentivised advertising into the world of online casual gaming in India, as has also been on the rise of late. We foresee it is the largest segment in terms of consumption. a very strong growth for online casual gaming We aim to showcase the entire value chain of sub-segment in India, likely to grow to INR 169 online casual gaming as it exists today as well billion in FY25, from a size of INR 60 billion in as the landscape. We also highlight the market FY211. What is likely to drive this growth is both potential for online casual games and the aspects demand side factors such as growth in digital which need to be considered to build successful infrastructure, a young population and increasing monetisation models across Ads and In App adoption of digital payments; as well as supply Purchases (IAPs). Finally, we take a look at some side factors such as increasing supply of world of the trends that are likely to define online casual class gaming titles due to Indian studios achieving gaming going forward. scale, active investor interest, localisation of gaming content and ecosystem growth factors As we mentioned at the beginning, COVID-19 such as adoption of Esports in India. has been the proverbial tipping point for the consumption of gaming in India. With people Over the long term, developments like the advent being forced to stay indoors for an extended of cloud gaming (although in an emerging state period of time in 2020, and now in 2021 as well; globally) has the potential to transform access and online gaming as a form of entertainment has well consumption of games for the Indian population, and truly come to the fore. With games adding where device investments have always been social elements to their product, and people a constraint. This coupled with growth in looking at gaming as a proper means to take a investments in the gaming ecosystem, increasing break from work, almost all the metrics, be it the scale of Indian studios and the adoption of game downloads, average time spent on gaming, emerging technologies such as Augmented or the conversion from a Daily Active User Reality/Virtual Reality (AR/VR) and Artificial (DAU) to a paid user; are operating at a higher Intelligence (AI); is likely to ensure that the Indian new normal as compared to the pre COVID-19 online casual gaming market remains on track to lockdown time. be amongst the fastest growing gaming markets globally. Having said that, inspite of India being home to the second largest base of online casual gamers We hope you find the findings of our study useful. Satya Easwaran Girish Menon Partner and Head Partner and Head Technology, Media and Telecom Media and Entertainment 1. KPMG in India analysis, 2021, based on primary and secondary research © 2021 KPMG Assurance and Consulting Services LLP, an Indian Limited Liability Partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved. Evolution of online casual gaming 1. KPMG in India analysis, 2021, based on primary and secondary research 2. KPMG Media and Entertainment Report, 2020 3. Broadcast Audience Research Council Insights, KPMG in India analysis, 2021, based on secondary research 4. KPMG in India analysis, 2021, based on primary and secondary research 5. KPMG in India analysis, 2021, based on secondary research 6. KPMG in India analysis, 2021, based on primary and secondary research 7. KPMG in India analysis, 2021, based on primary and secondary research 8. Based on industry discussions 9. KPMG in India analysis, 2021, based on primary research 6 Introduction: Aiming for the stars © 2021 KPMG Assurance and Consulting Services LLP, an Indian Limited Liability Partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved. Beyond the tipping point - A primer on online casual gaming in India 7 The pandemic, with all its ongoing tragic The Pre-COVID-19 period saw consequences, did end up providing a significant bump up to online gaming, both globally and in sustained and rapid growth India, as people across demographics took to The Indian online gaming market has seen a gaming in a major way as a form of escapism and tremendous growth in the years leading upto the entertainment. Some of the key triggers for this pandemic, with an increase in both the number acceleration in online gaming were: of gamers as well as user engagement levels. 1. An overall increase in online and media From ~250 mn gamers at the end of FY18, the consumption owing to people staying home numbers of gamers in India grew to ~400 mn during the lockdown and working from home by the mid of CY20, the second largest base of 2. Virtual social interactions replacing the physical online gamers in the world after China.1 interaction time between family and friends. This growth was on the back of This manifested into a strong interest in • Technology infrastructure development multiplayer games with a social element to through them • Availability of high-speed internet and 3. An uptake in digital transactions, which affordable data prices post the launch of 4G coupled with an increase in gaming services by operators in late 2016 consumption, resulted in higher monetisation for casual games. • Rapid growth in the digital payments infrastructure, which saw a boost due to Though there has been some normalisation demonetisation and the government’s focus since the early days of the lockdown during on Unified Payments Interface (UPI) Q1FY21, most of the key metrics are operating at a higher new normal as compared to the pre- • Growing device penetration with close to pandemic era. However, with the second wave ~500 mn2 smartphones in the country at the of COVID-19 in India currently being experienced, end of FY20 (including smart feature phones) and further lockdowns announced in many parts • Rapid expansion in supply and quality of of the country, online gaming consumption is games with availability of high quality global likely to see another uptick in this period. and Indian titles, wherein the likes of Ludo As a result, the online gaming industry is on a King and Teen Patti appeared at the top of the significant growth trajectory across both user and app store charts monetisation metrics. With the growing digital COVID-19 – The tipping point for penetration and sophistication across India, the gaming segment will be a key beneficiary and online gaming in India will likely rival other key traditional forms of media and entertainment in both size and scale. India mobile game downloads (in bn) Accelerated growth in Q2 ‘20 due to COVID-19 +50% +7.4% 2.9 2.7 1.8 Q1 2020 Q2 2020 Q3 2020 Source: KPMG in India's media and entertainment report, 2020 1. KPMG in India analysis based on industry discussions 2. KPMG in India analysis based on industry discussions © 2021 KPMG Assurance and Consulting Services LLP, an Indian Limited Liability Partnership and a member firm of the KPMG global organization of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved. 8 Beyond the tipping point - A primer on online casual gaming in India Breaking it down Overall state of the gaming market in India3: FY21 FY 21 Users (in mn) Revenues (in INR bn) 433 136 Categorisation of the online gaming market in India: By device: Mobile/ Tablet Console PC/ Laptop By game category and genre: Sub-segmentation of the market by the game genre Real Money Games Casual Online Fantasy Sports: (OFS) (RMG: Card/casino games) Casual/ Hyper-casual Classic Mid-core Hard-core By monetisation model: Subscription Ad revenue In-app purchases Commission By gamer skill: Casual Mid-core Hardcore Professional 3.
Recommended publications
  • Appannie.Com

    Appannie.Com

    A P P A N N I E S T A T E O F M O B I L E 2 0 2 1 E X E C U T I V E S U M M A R Y 2020 Mobile Landscape at a Glance New App App Store Daily Time Spent Mobile Venture Capital Downloads Spend Per User Ad Spend to Mobile Tech S T A T E O F 218B $143B 4.2 Hrs $240B $73B M O B I L E 2 0 2 1 +7% +20% +20% +26% +27% YoY Growth YoY Growth YoY Growth YoY Growth YoY Growth Source: Crunchbase iOS, Google Play, Third-Party iOS, Google Play, Third-Party Android Phones; Among Markets Android in China Android in China Analyzed 2 What's Inside Macro Mobile Trends Gaming Finance Social Networking Video Streaming S T A Retail T E O Food & Drink F M O Marketing & Advertising B I L E Other Industries Embracing Mobile Innovation 2 0 2 Top Apps and Games of 2020 1 3 The Mobile Performance Standard S T A T E O F M O B I L E 2 0 2 1 4 Macro Mobile After a year that welcomed more downloads than ever before, apps should focus on Trends influencing user discovery. 37% of app users we surveyed reported they found a new app through a friend or family member. 67% of users agree when discovering and purchasing new S T apps they trust what they learn from online A T E research, and 50% only consider well-known O F apps.
  • 1892 , 11/03/2019 Class 9 2184496 02/08/2011 Trading As

    1892 , 11/03/2019 Class 9 2184496 02/08/2011 Trading As

    Trade Marks Journal No: 1892 , 11/03/2019 Class 9 PAVO 2184496 02/08/2011 FRANCIS K. PAUL JOHN K. PAUL SUSAN FRANCIS SHALET JOHN POPULAR AUTO SPARES PVT. LTD. POPULAR VEHICLES & SERVICES LTD. trading as ;KUTTUKARAN TRADING VENTURES HEAD OFFICE KUTTUKRAN CENTRE, MAMANGALAM, COCHIN - 682 025, KERALA STATE, INDIA MANUFACTURERS AND MERCHANTS Address for service in India/Attorney address: P.M GEORGEKUTTY PMG ASSOCIATES EF7-10, VASANTH NAGAR PALARIVATTOM COCHIN - 682025 Used Since :01/08/2011 CHENNAI AUTOMOBILE ELECTRONICS ACCESSORIES, NAMELY, LED DAYTIME RUNNING LIGHT. 1944 Trade Marks Journal No: 1892 , 11/03/2019 Class 9 SHREE JINDAL 2307107 28/03/2012 KRISHAN LAL ARORA trading as ;ARORA TRADING COMPANY M.I.G. -108 AVAS VIKAS LODHI VIHAR SASNI GATE AGRA ROAD ALIGARH 202001 MANUFACTURER AND TRADER Used Since :25/03/2012 DELHI JUNCTION BOX 1945 Trade Marks Journal No: 1892 , 11/03/2019 Class 9 2515909 18/04/2013 RAVISH TANEJA trading as ;VIRIMPEX 1413 IST FLOOR NICHLSON ROAD KASHMERE GATE DELHI 06 MERCHANTS/MANUFACTURERS Address for service in India/Attorney address: SAI ASSOCIATES B -5A GALI NO 38 BLOCK B PART II KAUSIK ENCLAVE BURARI DELHI 84 Used Since :20/08/2011 DELHI CAMERA, F.M., SPEAKERS, SCREEN, DVD, CD, PLAYERS, MOBILE AND CHARGER, INCLUDING IN CLASS 09 1946 Trade Marks Journal No: 1892 , 11/03/2019 Class 9 2545634 07/06/2013 NIIT Limited Regd. Office: 8, Balaji Estate, First Floor, Guru Ravi Das Marg, Kalkaji, New Delhi-110019 MANUFACTURER & MERCHANT Address for service in India/Attorney address: MAHESH KUMAR MIGLANI Prop. Worldwide
  • Consolidated Financial Statements for the Financial Year from 1 January to 31 December 2018 Page

    Consolidated Financial Statements for the Financial Year from 1 January to 31 December 2018 Page

    Consolidated Financial Statements for the Financial Year from 1 January to 31 December 2018 gamigo AG Behringstrasse 16b 22765 Hamburg/Germany Content Consolidated Financial Statements for the Financial Year from 1 January to 31 December 2018 Page Consolidated management report of gamigo AG for the Financial Year from 1 January to 31 December 2018 1-39 Consolidated Statement of Financial Position as at 31 December 2018 40-41 Consolidated Statement of Profit and Loss and Comprehensive Income for the Financial Year from 1 January to 31 December 2018 42 Consolidated Statement of Changes in Equity from 1 January to 31 December 2018 43 Consolidated Statement of Cash Flows from 1 January to 31 December 2018 44 Notes to the Consolidated Financial Statements of gamigo AG for the Financial Year from 1 January to 31 December 2018 45-126 Independent Auditor’s Report gamigo group Consolidated management report 2018 Consolidated management report of the gamigo group for the year ended 31 December 2018 I. Fundamentals of the gamigo group ...................................................................................... 2 A. Business operations and corporate structure ..................................................................................... 2 B. Business activities and organisation .................................................................................................. 3 C. Objectives and strategies .................................................................................................................. 7 D. Management
  • Roventure- an Endless Runner Game

    Roventure- an Endless Runner Game

    International Research Journal of Engineering and Technology (IRJET) e-ISSN: 2395-0056 Volume: 08 Issue: 05 | May 2021 www.irjet.net p-ISSN: 2395-0072 Roventure- An Endless Runner Game Purva Tekade[1], Bhavika Thakre[2], Kanaka Golwalkar[3], Anshuli Nikhare[4], Darshan Surte[5] [1-5]Student, Department of Information Technology, S.B. Jain Institute of Technology, Management and Research, Nagpur, India -------------------------------------------------------------------------***------------------------------------------------------------------------ Abstract: Endless Runners feature a perpetually moving character that players should navigate around obstacles. These games might feature levels with a beginning and end, or they will ne'er finish, however the most issue may be a character that ne'er stops moving, timing, and manual dexterity. The most object of the bulk of Endless Runners is to urge as much as attainable in an exceedingly level. Several Endless Runner games frequently generate an infinite quantity of 1 level. All Endless Runners feature confirmed momentum. We explore the consequences of pace of an endless runner game on user performance, preference, enjoyment, and engagement in stationary Platform settings (while walking). Index Terms— Endless runner, Roventure, Unity3D, real time, intensive competitiveness, assets. I. Introduction is based on Runner, a single player running game platform developed and maintained by Intelligent Along with the growth of digital technology, game Computer Entertainment Laboratory, Ritsumeikan industries have entered a stage of rapid development. We University. Runner is a running game, in which the are developing a game application Roventure. player character is continuously moving forward through an endless game world. Two important ‘Roventure’ is an endless runner game application. For elements in the game are traps and coins.
  • SUMMER 2010 2 Casual Connect Summer 2010 Casual Connect Summer 2010 3 4 Casual Connect Summer 2010 Contents

    SUMMER 2010 2 Casual Connect Summer 2010 Casual Connect Summer 2010 3 4 Casual Connect Summer 2010 Contents

    SUMMER 2010 2 Casual Connect Summer 2010 Casual Connect Summer 2010 3 4 Casual Connect Summer 2010 Contents Jessica Tams | Letter from the Director 7 Legal Studio Spotlight | Playrix Entertainment 8 59 Legal Issues Around Social Games | Dr. Andreas Lober and Olivier Oosterbaan Design & Production Compliance and Contracting (Part One) 62 Keeping It Real | Alisdair Faulkner and Jeff Sawitke Kenji Hisatsune | The Perfect Play 12 The Top Online Gaming Scams and How to Prevent Them Principles Driving PAC-MAN’s Success David Rohrl | Fundamentals of Social Game Design 14 Marketing Part One: Reducing Churn 64 Putting the Money Where the Mouse Is | Jeremy Shea Magnus Alm and Johan Peitz | Taking Icy Tower to 16 Leveraging Social Platforms as a Monetization Engine Facebook Lessons Learned 65 The Debate Over Hardcore Female Gamers | Shanna Tellerman Scott Griffiths | QA Cost Containment Strategies 21 Beginning to Bridge the Gender Gap Maximizing ROI from QA Activities 68 Getting the Scoop on Design | Rick Marazzani Greg Rahn | Fun in Soundville 24 Principles Dished Out in Your Grocer’s Freezer A Conversation about Audio for Social Games David Westendorf | Telepathy in Games 26 Bringing Brain-Computer Interface Technology to Consumers Monetization 70 Paying Can Be Fun | Simon Jones Acknowledging the Most Important Interaction Industry Business Between Seller and Buyer Susan Wu | Bringing Some WoW to FarmVille Fans 28 74 Optimizing Offers | Alex Rampell City of Eternals Breaks New Ground Three Tips to Dramatically Increase Revenues and Make Users Happy Three Guys, Five Questions 32 A Brief Conversation about Social Games 76 Making Retail Pay | Ries Derkman Publishing Casual Games Through Retail Blake Madden | We All Scream For Streams 34 New Directions in Game Distribution Technology 79 Make Them an Offer They Can’t Refuse | Janis Zech and Jan Beckers Klaus Schmidt | Sell Ideas, Not Games 36 Choosing the Offer-based Monetization Platform Eight Questions Worth Pondering .
  • The Mobile Games Landscape in 2015 | Newzoo

    The Mobile Games Landscape in 2015 | Newzoo

    © 2015 Newzoo NEWZOO TREND REPORT The Mobile Gaming Landscape 2015 And the power users who shaped it INCLUDES CONTRIBUTIONS FROM What I believe we’ve seen in mobile gaming in 2015 is the beginning of a broader trend toward convergence. As shown by the success of FOREWORD Bethesda’s Fallout Shelter on mobile in June 2015 and Fallout 4 on PC, PS4 and Xbox One, game companies are beginning to realize that consumers desire gaming content to fit the various contexts that form It has been another big year for mobile gaming. In fact, it has been the their lives. biggest year in the history of the industry so far. With the sector generating revenues of over $30 billion and King, arguably the biggest As a result, we’ll be seeing in 2016 onward a move player in the market, valued at $6 billion, it’s fair to say that mobile gaming has reached heights in 2015 that few of us would have expected away from defining games by their platform toward a decade ago. Unfortunately, what this means for the industry now and models that allow game content to be played and, in the future has been clouded by antagonistic models of thinking. Whether deliberately or otherwise, mobile gaming’s success has tended equally important, viewed everywhere. to be framed as a battle with console or PC. Sony’s announcement that PS4 Remote Play, which allows console When I unpacked the data from this report, a different picture emerged. owners to play content without carrying the product around, comes hot In contrast to the usual narratives about mobile versus console or PC on the tail of Microsoft allowing Xbox One titles to run on Windows.
  • The First Meaning Is the Holder of the Precious Thing and Literally Translates to “Gourd”, the Second Meaning Is “Interactive Recording”

    The First Meaning Is the Holder of the Precious Thing and Literally Translates to “Gourd”, the Second Meaning Is “Interactive Recording”

    1. The name of this website comes from two Mandarin Chinese words : the first meaning is the holder of the precious thing and literally translates to “gourd”, the second meaning is “interactive recording”. We saw both definitions highly relevant to our mission. Which website? Hulu 2. The term was first coined in 1996 by a member of The Cult of The Dead Cow. The term is defined as “the use of legal and/or illegal digital tools in pursuit of political ends”: Hactivism (Hacking+ Activism) 3. Petition to include X among the UNESCO’s world heritage site, will become first digital entry in the prestigious UNESCO list, a masterpiece of human creative genius and also of universal human value: Wikipedia 4. Tie-ins via 3 games- 2010 Haiti Earthquake Relief Fund; Virtual Sugar Beets were available for purchase; October 2009- players to contribute to charitable causes: Zinga 5. Trademark owned by Hormel Foods Corporation; Approx 80 to 85% of all emails fall in this category; Digital Equipment Corporation Computers- Gery Thoerk- ARPANET-1975: Spam 6. Mike Muuss-1983- Troubleshoot; Utility-Reach ability of a host; Blogging-XML-RPC based push mechanism – updates: Ping 7. Launched in 1997: Most User Friendly Website acc to JuxtConsult 2008 ; Anupam Mittal; World’s largest matrimonial website: Shaadi.com 8. Ward Cunningham; Hawaiian-Fast or Quick; Users can add, modify or delete content: Ward Cunningham, the developer of the first wiki software, WikiWikiWeb, originally described it as "the simplest online database that could possibly work". 9. President & CEO is Satoru Iwata; Card Company 1889; Leave Luck to Heaven: Nintendo of America 10.
  • The State of Mobile 2019 Executive Summary

    The State of Mobile 2019 Executive Summary

    1 Table of Contents 07 Macro Trends 19 Gaming 25 Retail 31 Restaurant & Food Delivery 36 Banking & Finance 41 Video Streaming 46 Social Networking & Messaging 50 Travel 54 Other Industries Embracing Mobile Disruption 57 Mobile Marketing 61 2019 Predictions 67 Ranking Tables — Top Companies & Apps 155 Ranking Tables — Top Countries & Categories 158 Further Reading on the Mobile Market 2 COPYRIGHT 2019 The State of Mobile 2019 Executive Summary 194B $101B 3 Hrs 360% 30% Worldwide Worldwide App Store Per day spent in Higher average IPO Higher engagement Downloads in 2018 Consumer Spend in mobile by the valuation (USD) for in non-gaming apps 2018 average user in companies with for Gen Z vs. older 2018 mobile as a core demographics in focus in 2018 2018 3 COPYRIGHT 2019 The Most Complete Offering to Confidently Grow Businesses Through Mobile D I S C O V E R S T R A T E G I Z E A C Q U I R E E N G A G E M O N E T I Z E Understand the Develop a mobile Increase app visibility Better understand Accelerate revenue opportunity, competition strategy to drive market, and optimize user targeted users and drive through mobile and discover key drivers corp dev or global acquisition deeper engagement of success objectives 4 COPYRIGHT 2019 Our 1000+ Enterprise Customers Span Industries & the Globe 5 COPYRIGHT 2019 Grow Your Business With Us We deliver the most trusted mobile data and insights for your business to succeed in the global mobile economy. App Annie Intelligence App Annie Connect Provides accurate mobile market data and insights Gives you a full view of your app performance.
  • All About Tablets What Is a Tablet?

    All About Tablets What Is a Tablet?

    All About Tablets What is a tablet? A tablet is any portable device with a touch screen that allows for mobile computing. It differs from a Smart Phone in that it does not have phone functionality. Otherwise, it can be nearly identical. An eReader is a type of tablet designed primarily for reading eBooks, and may or may not have the same advanced functionalities as a tablet. Things you can do with a tablet Most tablets have: Internet web browsing Calendar/Clock Email mp3/Music Playing Camera (Picture/Video) Some Androids and iPads allow for a keyboard/mouse to be connected, for easier use. Some also have a 3g (or 4g) antenna built-in, which allows for cell phone data access to the internet in areas where there is no WiFi available (this requires a subscription to use). Things you CAN’T do with a tablet Tablets cannot run or install traditional programs, like what a computer uses. Tablets only run “apps”. You cannot install a program or game unless it is available as an app. Not all tablets have apps. Some third-party tablets (that are neither Androids nor iPads) do not have an “App Store”, and only run the apps they come with. Tablets cannot connect to a printer. Some advanced printers allow for printing from Android or iPads, but not many do. Even if it has a USB port, you cannot just plug a USB device into a tablet unless the tablet supports it. Types of Tablets/Operating Systems Apple iOS: Used by all Apple devices, including iPhone, iPad, and even iPod Android OS: The most commonly used OS.
  • Data from Sensortower

    Data from Sensortower

    Q4 2019 Store Intelligence Data Digest © 2020 Sensor Tower Inc. - All Rights Reserved Executive Summary: Highlights Worldwide app downloads totaled 28.7 billion in The biggest story of Q4 2019 was the launch of 4Q19, a 4.7% year-over-year increase. 2019 full Disney+, which quickly became the top year downloads grew 9.1% to 114.9B, including downloaded app in the U.S. It had more than 30 30.6B on the App Store and 84.3 from Google Play. million U.S. downloads in the quarter. For the first time in more than five years, Google TikTok ended the year as the No. 2 app by global passed Facebook to become the top mobile downloads behind WhatsApp. India was publisher by worldwide downloads. It had 841M responsible for nearly 45% of TikTok’s first-time first-time downloads in 4Q19, up 27.6% Y/Y. downloads in 2019. 2 © 2020 Sensor Tower Inc. - All Rights Reserved Table of Contents: Topics Covered The Q4 2019 Store Intelligence Data Digest offers analysis on the latest mobile trends: Top Charts for the Quarter 2019 Year in Review 5. Market Overview: 36. Top Categories: 43. 2019 Year in Review: Worldwide year-over-year download A look at year-over-year growth for the Top apps, games, publishers, new apps, growth for the App Store and Google Play top categories on both app stores and new games globally in 2019 6. Top Apps: 39. Top Countries: 51. Disney+: Top non-game apps globally, in the U.S., The countries that had the most installs A look at where Disney+’s launch places it and in Europe in the quarter and a look at Y/Y growth among top SVOD apps in the U.S.
  • Master Thesis 1

    Master Thesis 1

    Master's Programme in International Marketing, 60 credits MASTER Key Success Factors behind Mobile Games THESIS A Business Model for the Chinese mobile game market Zhao Yue Wen 890717-T261 International marketing, 15 credits 2015-09-29 1 Abstract The research question is formulated as “what are the key success factors making a mobile game become a big success in China? ” to view the key success factors behind new launched mobile games and how company’s business model and marketing strategy that bring them into and help them succeed in the China market. A qualitative method with the deductive approach has been using in this paper to be able to answer and interpret the studied questions. Four in-depth interviews were conducted to collect the primary data, which have been following as the purpose is to do a cross-case analysis to identify the similarities and difference of each company behave their business model and marketing strategy, to contribute game success in China market. The main factors contributing to the success of mobile game in China market including internally strategic factors and externally tactic factors. Technical skill and resource, R&D ability and market knowledge and experience as the internal key success factors behind mobile game success in China. The mobile game companies use localization, wide distribution channel collaboration and social integration to suit the market needs and requirements. From the results of the study have been identified to as to how is the business model for the China mobile game market. Through collaborating with abroad local distribution channel can increase their knowledge capacity of the local market to create a better value proposition.
  • FROM the HAIR of SHIVA to the HAIR of the PROPHET … and Other Essays

    FROM the HAIR of SHIVA to the HAIR of the PROPHET … and Other Essays

    FROM THE HAIR OF SHIVA TO THE HAIR OF THE PROPHET … and other essays SAUVIK CHAKRAVERTI The soft parade has now begun, Listen to the engines hum, People out to have some fun, Cobra on my left, Leopard on my right! JIM MORRISON The Doors 2 DEDICATION To travel and travelers. And to the fond hope that, someday soon, travel in my great country will be safe, comfortable and swift. May Shubh Laabh and Shubh Yatra go together. Bon Voyage! 3 FOREWORD I am a firm believer in the social utility of enjoyable politico-economic journalism. Economists like Frederic Bastiat and Henry Hazlitt have set alight the minds of millions with the fire of freedom, not by writing dissertations, but by reaching out to lay people through jouernalism. These include dentists, engineers, architects and various other professionals who really need to know political economy in order to vote correctly, but have never had the opportunity to study it formally; or rather, in school, they have been MISTAUGHT! They are thus easily led astray by economic sophisms that justify protectionism and other damaging forms of state interference in economic life. It is for such people that I have penned this volume and I offer it to the general reading public so that they may not only enjoy the read but also appreciate the importance of Freedom: Freedom From The State. In this I have attempted to be extremely simple in my arguments – there are no ‘theories’ presented. There are also a series of travelogues which explain reality on the ground as we see it, and contrast East and West.