Wayne Gretzky 99 Foundation Brand Standards Guide

©2013 John Ragone, Jr. Wayne Gretzky is a name synonymous with excellence in professional sports. Nicknamed “the Great One” by fans everywhere, he is often mentioned in the same breath as Major League Baseball’s Cal Ripken, NFL’s Peyton Manning, and NBA’s Michael Jordan as highly respected professional athletes. The Gretzky name represents the very best that sports has to offer today’s modern society. His reputation,

Wayne Gretzky commitment, successes and blessings are used to benefit those less fortunate in the form of the Wayne Gretzky Foundation.

Beginning in January 2014, the Foundation will adopt a new visual identity. INTRODUCTION It will better represent the Foundation, take fullest advantage of Wayne Gretzky’s positive reputation and leverage the Gretzky persona more effectively in the corporate community. That, in turn, will help grow the Foundation and expand its services to better serve those in need.

The updated identity consists of a new mark, brand colors and graphic elements to be used in creating stationery and other collateral applications. This brochure will provide you with an overview of the identity’s key elements and guidelines for preparing collateral applications. Reference samples are included.

Image credit: gretzky.com

THE NEW MARK F O N U O N D AT I

SHOOTING FOR A GOAL

The new logo was inspired by Gretzky’s hockey successes and is reminiscent of center ice and face off circle markings used on hockey rinks. It’s boldness represents strength, character and commitment to excellence. The tagline “Shooting for a Goal” is a pledge to improve the lives of those less fortunate.

SHOOTING FOR A GOAL

RGB=0/33/71 CMYK=100/87/41/47 BRAND COLORS HEX=002147 AND ACCEPTABLE VARIATIONS

PMS 1945 80% 60% 40% 20%

RGB=170/17/63 CMYK= 23/100/69/14 HEX= AA113F7

Helvetica Neue 57 Condensed TYPOGRAPHY abcdefghijklmnopqrstuvwxyz

Strong ABCDEFGHIJKLMNOPQRSTUVWXYZ Clean 123456789 Precise Sports Helvetica Neue 77 Bold Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789

F O N U O PRIMARY MARK N D AT I

GUIDELINES SHOOTING FOR A GOAL F O N U O N D AT I

The primary mark should always be used at least .75” wide or larger. If space is at a premium, a mark without text is provided for ultra-small SHOOTING FOR A GOAL applications and can be substituted for both standard and tagline versions.

This small-usage mark is always to be used at a maximum width of .75” or less. Please revert toE using G theR Estandard size at any size larger than this. N TZ Y K A Y W

F O N U O TAGLINE LOGO N D AT I F O N GUIDELINES U O N AT I SHOOTING FOR A GOAL D

SHOOTING FOR A GOAL

Like the primary mark, this should always be used at least .75” wide or larger. If space is at a premium, a mark without name text is provided for ultra-small SHOOTING FOR A GOAL applications and can be substituted for both standard and tagline versions.

This small mark is always to be used at a maximum width of .75” and smaller. Please revert to using the standard size at any size larger than this.

SHOOTING FOR A GOAL

F O N U O N D AT I

E GRE E GRE N TZ N TZ Y K Y K A Y A Y W W

E GRE N TZ Y K A Y W

F F O N O N U O U O N D AT I N D AT I

F O N PMS 1945 standard mark PMS 282 standard markU O N D AT I

ONE COLOR SHOOTING FOR A GOAL E GRE N TZ MARKS Y K A Y W

E GRE E GRE N TZ N TZ Y K Y K A Y A Y W W

F O N U O N D AT I

F F O N O N U O U O N D AT I N D AT I

SHOOTING FOR A GOAL SHOOTING FOR A GOAL

PMS 1945 tagline mark PMS 282 tagline mark

E GRE N TZ Y K A Y W

SHOOTING FOR A GOAL E GRE N TZ Y K A Y W

F O N U O N D AT I

E GRE E GRE N TZ N TZ Y K Y K A Y A Y W W

E GRE N TZ Y K A Y W

F F O N O N U O U O N D AT I N D AT I

F Solid black standard Omark N Grayscale standard mark U O N D AT I

BLACK AND E GRE N TZ SHOOTING FOR A GOAL Y K GRAYSCALE A Y W MARKS

E GRE E GRE N TZ N TZ Y K Y K A Y A Y

W W F O N U O N D AT I

F F O N O N U O U O N D AT I N D AT I

SHOOTING FOR A GOAL SHOOTING FOR A GOAL

Solid black tagline mark Grayscale tagline mark

E GRE N TZ Y K A Y W

SHOOTING FOR A GOAL E GRE N TZ Y K A Y W

F O N U O N D AT I

GR E GRE E ET N TZ N Z Y K Y K A Y A Y W W

F O N F U I O O N N D AT U O N D AT I SHOOTING FOR A GOAL

GR E GRE E ET N TZ N Z Y K Y K A Y A Y W W

F O N F U O O N N D AT I REVERSED U O N D AT I MARK SHOOTING FOR A GOAL

GRE E GRE E T N TZ N GR Z Y Y E ET K K N Z A Y A Y K Y A W W Y W

F O N U N I O F D AT O N F U O O N N D AT I U O N D AT I SHOOTING FOR A GOAL

The mark should always have a white band surrounding it. This allows it to be used on any E GRE N TZ Y K A Y background—positiveW or reversed—without compromising its visual integrity. The only element of the design that changes in reversed form is the tagline. Never add the tagline separately—

F O N U O always use the provided logoN D AT Ifile to be sure it is the correct typeface, size and is placed correctly.

F CLEAR SPACE O N U O N D AT I

This diagramE G indicatesRE the staging specifications for the mark. N TZ E GRE N TZ Y K Y K A A Y The signature must be surroundedY on all sides equal to the height W W of the red bar to separate it distinctly from any other graphic elements.

F O N U O N D AT I This clear space and separation from other elements provides graphic SHOOTING FOR A GOAL impact and preserves the integrity of the mark.

F O N U O SHOOTING FOR A GOAL N D AT I

First Name Last Name Address 1 Address 2

BURST F City, State ZIP O N U O GRAPHIC N D AT I

E GRE N TZ Y K A Y W

The burst graphic is an additional element used in the brand identity. It may be used only in the formats shown

F above. On a white background,O it isN to be 10% PMS 282 Blue, or 80% PMS 282 on a 100% PMS 282 background. U O N D AT I It may not be used in any other color or tint combinations, and never using PMS 1945 Red.

F F O N O N O U O U N T I N D AT I D A

SHOOTING FOR A GOAL

E GRE N TZ Y K A Y W

SHOOTING FOR A GOAL

F O N U O N D AT I Never use the small application mark above .75” wide. Never use he standard or tagline marks smaller than .75” wide.

E GRE N TZ The Wayne Gretzky Foundation type should always UsageY this smallK makes the type difficult to read and reproduce A Y W E GRE N TZ be present and readable whenever possible to properly in print and web applications. Y K A Y identify the organization. W

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F O N U O F N D AT I O N U O N D AT I

GR GRE GR E ET E T E GRET E ET N Z N Z YN ZK N Z Y K Y K A Y Y K A A Y A Y W Y FORBIDDEN W W W NINETY NINE

F F F N O N O N O F O USAGE U I O U I O O N U N T I N D AT N D AT U N DAT I O D A

RETZK G Y Never applyE a dropshadow Never apply gradients to the Never create the mark yourself Never switch or modify N GR E ET Y N Z E GRE Y K N TZ A A Y K Y A to any of Wthe provided marks, mark or change itsY colors. or use colors other than the the colors within the W W regardless of the size it is used. ones specified in this manual. mark’s composition.

N F O N O NINETY NINE U I O I N D AT T F A O U N D

F O N U N DAT I O

ET GR GR ZK E ET Y E GRE N Z E N TZ Y GR K N Y K E ET A Y A Y N Z Y Y K GR W W E ET A Y A N Z Y K W A Y W W

F O N U I O .org N D AT F N O N O O F U N T I F I O N D A O N U O U O T N AT I N D AT I F O D A D U N E GRE N TZ Y K A Y W

F O N U O N D AT I

GR E ET Never apply an outer glow Never rotate the mark. NeverN Z alter, reproportion or distort Never add additional Y K A Y to the mark to make it stand the W mark to fit available space. elements or web domains E GRE N TZ GRE Y K E T N Z out on background colors. A Y to the mark. F Y K O N W U O A Y N D AT I W

F O N U I O N D AT

F O N U O N D AT I

F O N U O N D AT I [email protected] • PHONE 519.757.0099 245 KING GEORGE ROAD, SUITE 302 • BRANTFORD, ONTARIO, N3R 7N7 fold fold

BUSINESS CARD Front cover The Wayne Gretzky Foundation was founded in 2002 E GRE N TZ Y K as a way to provide less fortunate youth with the opportunity A Y 3.5” x 2” folding card W to experience the sport of hockey. The game instills many positive life skills and contributes to the physical, emotional

and social growth of young people.

F O N O U N T I D A To date, the Wayne Gretzky Foundation has raised over $1 million dollars in support of youth in hockey.

Inside spread

Back cover

Wayne Gretzky Foundation 245 King George Road, Suite 302 Brantford, Ontario, N3R 7N7 519.757.0099

Date

Address 1 Address 2 City, State, ZIP

Dear Name;

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8.5” x 11” Re, et laboreium as estisi nus millores ditinvenis molorio blautecaes as asiti dolup- tatem rere sum fuga. Nam aut atur reriore runtiat iusdanimpore cus, quatist optas Rounded upper corners dolorepel idus siminum doluptatur aligniatus qui re, quia voluptatur?

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Sincerely, Wayne Gretzky

Square corners Letterhead

Wayne Gretzky Foundation ENVELOPES 245 King george road, Suite 302 • Brantford, ontario, n3r 7n7

#10 business envelope Front

Flap side

Front Front YOUTH HOCKEY JERSEYS

NAME

BackBack

GRETZKY

FOUNDATION

Front STAFF EVENT SHIRTS Front

BackBack

7 4

N COASTERS 5 7

K R I N 3 I 9 G N N

F 9 , G O 0 E 0 IO O @ . R 4” diameter circle R 7 A G G 5 T E R 7 N ET 9. O 2-sided, 80 pt. heavyweight stock RO ZK 51 , G A Y9 • RD R G D— 9.ORG FO ET OR SU NT ZKY99. ITE 302 • BRA

Top Bottom

Name Address Phone E-mail Please RSVP by [date].

Make checks payable to:  Patron Ticket ...... $50 Wayne Gretzky Foundation  Regular Ticket ...... $35 245 King George Road, Suite 302  Rochester Rotary Member ...... $25 Brantford, Ontario, N3R 7N7  Regular Table (seats 8) ...... $280 For more information, call 519.757.0099  Patron Table (seats 8) ...... $400 (company name listed in program)

Join us FoR A GREAT EVEninG

EVENT INVITATIONS

I/we will be attending the Wayne Gretzky Foundation’s 5.5” x 4.25” YEs, fund-raising event on [date]. Matte finish vellum stock Name printed on back of sheet Address simulates ice Phone E-mail Please RSVP by [date].

Front Back

F O N U O N D AT I

245 KING GEORGE ROAD, SUITE 302 • BRANTFORD, ONTARIO, N3R 7N7 • 519.757.0099 • [email protected] E GRE N TZ Y K A Y W

F O N U O N D AT I