ULI Jamestown Mall Report

AN ADVISORY SERVICES PANEL REPORT Jamestown Mall St. Louis County, Missouri www.uli.org Jamestown Mall St. Louis County, Missouri Strategies for Transforming and Reinventing the Jamestown Mall September 20–25, 2009 An Advisory Services Program Report Urban Land Institute 1025 Thomas Jefferson Street, NW Suite 500 West Washington, DC 20007-5201 About the Urban Land Institute he mission of the Urban Land Institute is to Sustaining a diverse global network of local prac- provide leadership in the responsible use of tice and advisory efforts that address current and land and in creating and sustaining thriving future challenges. T communities worldwide. ULI is committed to Established in 1936, the Institute today has more Bringing together leaders from across the fields than 30,000 members worldwide, representing of real estate and land use policy to exchange best the entire spectrum of the land use and develop- practices and serve community needs; ment disciplines. Professionals represented include developers, builders, property own ers, investors, Fostering collaboration within and beyond ULI’s architects, public officials, planners, real estate membership through mentoring, dialogue, and brokers, appraisers, attorneys, engineers, finan- problem solving; ciers, academics, students, and librarians. Exploring issues of urbanization, conservation, ULI relies heavily on the experience of its members. regeneration, land use, capital formation, and It is through member involvement and information sustainable development; resources that ULI has been able to set standards of ex- cellence in de velopment practice. The Institute has long Advancing land use policies and design practices been recognized as one of the world’s most respected that respect the uniqueness of both built and natu- and widely quoted sources of objective information ral environments; on urban planning, growth, and development. Sharing knowledge through education, applied research, publishing, and electronic media; and ©2010 by the Urban Land Institute 1025 Thomas Jefferson Street, NW Suite 500 West Washington, DC 20007-5201 All rights reserved. Reproduction or use of the whole or any part of the contents without written permission of the copyright holder is prohibited. Cover photo by St. Louis County Economic Council 2 An Advisory Services Panel Report About ULI Advisory Services he goal of ULI’s Advisory Services Pro gram A major strength of the program is ULI’s unique is to bring the finest expertise in the real es- ability to draw on the knowledge and expertise of tate field to bear on complex land use plan- its members, including land developers and own- ning and development projects, programs, ers, public officials, academics, representatives of T financial institutions, and others. In fulfillment of the and policies. Since 1947, this program has assembled well over 400 ULI-member teams to help sponsors mission of the Urban Land Institute, this Advisory find creative, practical solutions for issues such as Services panel report is intended to pro vide objective downtown redevelopment, land management strat- advice that will promote the re sponsible use of land egies, evaluation of development potential, growth to enhance the environment. management, community revitalization, brownfields ULI Program Staff redevelopment, military base reuse, provision of low-cost and affordable housing, and asset manage- Marta V. Goldsmith ment strategies, among other matters. A wide variety Senior Vice President, Community/ of public, private, and nonprofit organizations have Education Provost contracted for ULI’s Advisory Services. Thomas W. Eitler Each panel team is composed of highly qualified Vice President, Advisory Services professionals who volunteer their time to ULI. They Cary Sheih are chosen for their knowledge of the panel topic and Senior Associate, Community and screened to ensure their objectivity. ULI’s interdis- Professional Development ciplinary panel teams provide a holistic look at development problems. A re spected ULI member who has Caroline Dietrich previous panel experience chairs each panel. Panel Associate, Advisory Services The agenda for a panel assignment is in tensive. It James A. Mulligan includes an in-depth briefing composed of a tour of Managing Editor the site and meetings with sponsor representatives; hour-long interviews of key community repre- Lise Lingo, Publications Professionals LLC sentatives; and a day of formulating recommenda- Manuscript Editor tions. Long nights of discussion precede the panel’s Betsy VanBuskirk conclusions. On the final day on site, the panel makes Creative Director an oral presentation of its findings and conclusions to the sponsor. A written re port is pre pared and Anne Morgan published. Graphic Design Because the sponsoring entities are responsible for Craig Chapman significant preparation before the panel’s vis it, in- Director, Publishing Operations cluding sending extensive briefing materials to each member and arranging for the panel to meet with key local community members and stakeholders in the project under consideration, participants in ULI’s panel assignments are able to make accurate assess- ments of a sponsor’s issues and to provide recom- mendations in a compressed amount of time. St. Louis County, Missouri, September 20–25, 2009 3 Acknowledgments n behalf of the Urban Land Institute, the Gray, and Steve Webb and Senator Tim Green. The panel thanks Denny Coleman, president and panel also recognizes the numerous other businesses chief executive officer of the St. Louis County and organizations that contributed to the effort: Economic Council, and Charlie A. Dooley, St. Macy’s, Carlyle Group, JCPenney, Sears, Michael O Kohan, North County Incorporated, the St. Louis Louis County executive, for sponsoring and lining up the political support for this project. Special thanks County Police, the cities of Black Jack and Florissant, go to Timothy Tucker and Edgar Velazquez from the and surrounding area school districts. Interviews St. Louis County Economic Council and Glenn Powers, conducted with numerous stakeholders, includ- director of planning for St. Louis County, and their ing residents, business owners, and public officials, respective staffs for their preparation of the briefing provided information and diverse perspectives that book and organization of the briefing session and tour. aided the panel in its analysis. The panel thanks all those who consented to be interviewed—especially The panel extends particular thanks to Jackie Davis- Ken Smith, for his active participation in the panel Wellington, executive vice president of the St. Louis process. Finally, the panel wishes to thank Reverend County Economic Council; the ministers and pastors Dr. Freddy J. Clark, Delores Tyus, and the Shalom of the North County area churches; and several Mis- Church City of Peace for hosting and providing the souri state legislators: Representatives Bert Atkins, space for the public presentation. Theodore Hoskins, Gina Walsh, Rochelle Walton 4 An Advisory Services Panel Report Contents ULI Panel and Project Staff 6 Background and the Panel’s Assignment 7 Market Potential 13 Planning and Development Strategies 18 Design and Planning 21 Implementation Strategies 24 Conclusion 28 About the Panel 29 St. Louis County, Missouri, September 20–25, 2009 5 ULI Panel and Project Staff Panel Chair ULI Project Staff Ray Brown Cary Sheih Ray Brown Consulting Senior Associate Memphis, Tennessee Community and Professional Development Caroline Dietrich Panel Associate Panel Members Advisory Services Charles Berling Berling Equities LLC Morrison, Colorado Abigail Ferretti Partners for Economic Solutions Washington, D.C. Brian Scott Hall City of Virginia Beach Virginia Beach, Virginia Philip S. Hart Hart Realty Advisors Hollywood, California Arun Jain Urban Design Consultant Portland, Oregon Donna Lewis Mercer County Trenton, New Jersey Dan Quinto Roaring Brook Development Southlake, Texas 6 An Advisory Services Panel Report Chukchi Sea Norwegian Sea Bering Lerwick ARCTIC Greenland Sea 60˚N Sea Torshavn Bering Strait OCEAN 60˚N Barrow Nome Beaufort Sea W Siglufjordhur 45 Denmark 1 Strait 20 ˚W ˚W 60 105˚ 90˚W Fort Yukon Tuktoyaktuk Baffin Bay Fairbanks Ikateq Anchorage Valdez Cordova Great Bear Lake Gulf Davis Strait of Port Radium Alaska Nanortalik Baker Lake Hudson Strait Great Slave Lake Rankin Inlet Lake Athabasca Ungava Bear Lake Bay Fort Chipewyan Hudson Bay Prince Rupert Labrador Sea Inukjuak Dawson Creek Churchill Fort McMurray Grande Prairie Prince George Smallwood Res. Thompson Flin Flon Red Deer Labrador City Kamloops Prince Albert North Battleford Lake Vancouver Winnipeg 45˚N Calgary 45˚N Kelowna Saskatoon Corner Brook Trail Lethbridge Seattle Swift Current Background and the Panel’sMoosonee Gulf of Spokane St. Lawrence Assignment Lake Nipigon Vancouver Brandon Portland Sydney Pullman Great Falls Missoula suggested a complete transformation of the mall siteAmos Williston t the invitation of St. Louis County and the Albany from its current outdatedTimmins form into a lively, walkable, Moncton Pendleton Minot St. Louis County EconomicThunder Council, Bay the panel human-scaled, and memorable town center. Lake Grand Forks convened from September 20 to September Sakakawea 25, 2009, to examine opportunities for the Butte A St. Louis is the home of big, audacious ideas, matched future of Jamestown Mall. The mall is locatedL. in Superiorthe only by the deeds and accomplishments of her Trois-rivieres

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