DOCSLIB.ORG

The Global Ebook Report Germany

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
The Global Ebook Report Germany Contents About the Global eBook Report Germany. 33 France. 35 Executive Summary. 4 The political and cultural context for ebooks in France. 38 The ambitions, and the limitations of this study. 6 Spain. 39 Global mapping initiatives. 7 Italy. 41 Acknowledgments. 9 Sweden. 42 About the authors of this report. 10 Denmark. 44 Norway. 45 A Global Industry, and Many Local Players Netherlands. 45 Austria. 47 Book publishing as a global industry. 14 Poland. 48 Patterns of change: Digital growth, decline in print, and shifting forces.. 15 Central and Eastern Europe. 49 The accelerating impact of English reading. 50 A comparison of developments across Europe and the US.. 18 The emerging role of ebooks in Central and Eastern Europe. 51 English Language eBook Markets. 23 Slovenia. 51 United States. 23 Lithuania. 52 United Kingdom. 26 Bulgaria. 53 Contributed article Klopotek. How Soon Is Now?. 30 Czech Republic. 53 Start marketing digital content in a future-proof Hungary. 53 way. 30 Romania. 54 Manage products that do not even yet exist. 30 Serbia. 54 Modern planning and production–in its true sense. 30 Contributed article Bookwire. 56 Metadata is the key to online sales success. 31 Availability and discoverability in a global eBook market.. 56 Emerging models for libraries. 31 Get in touch with us. 31 Emerging Markets. 58 We look forward to talking to you.. 31 Russia. 58 Brazil. 61 Europe. 33 The good problem of Brazilian taxes. 64 The Global eBook Report ii China. 67 Methodological issues with regard to the research on piracy. 116 India. 72 Controversial debates, legal initiatives, and The Arab eBook Market. 82 contradictory practices in Europe. 117 Contributed article Copyright Clearance Center. 85 Coordinated efforts for tracking and takedown New Licensing Solutions for a Changing campaigns. 118 Publishing Industry. 85 UK. 119 France. 119 Forces Shaping the eBook Markets Germany. 120 A complex transition DRM: The debate on protecting ebooks. 124 From print to digital, from national to global, from local Preliminary conclusions on ebook piracy. 125 book cultures to a global content business.. 88 New paradigms and new challenges. 90 eBook Yellow Pages Key drivers and forces. 92 eBook publishers. 128 The Expansion of Global Platforms. 93 Aggregators, distributors and other service providers 132 Amazon. 93 Educational organizations. 146 Apple. 96 Barnes & Noble. 98 Professional organizations. 147 Google. 99 Online reading platforms. 148 Kobo. 100 Advertising in the eBook Yellow Pages. 149 Ebook Bestsellers and Ebook Pricing Strategies. 102 Book your advertisement in the eBook Yellow Contradictory pricing strategies in Europe. 102 Pages. 149 Case study: Shades of Grey and the role of genre bestsellers. 105 Outlook and Projections Self-publishing. 107 The accelerated transformation of the ecosystem of Case study author earnings. 107 authors, books and reading. 152 Overview selfpublishing markets in 2014. 108 Subscription platforms and reading communities. 110 Index. 154 Regulatory frameworks. 113 Copyright legislation. 113 Receptiveness for foreign (English) reading. 115 eBook piracy in Europe: The example and debate in Germany, and related findings. 116 The Global eBook Report iii About the Global eBook Report Global eBook: A report on market trends and developments. Update spring 2014 Revised and updated edition April 2014. Written by Rüdiger Wischenbart. Together with Carlo Carrenho (Brazil), Javier Celaya (Spain), Veronika Licher (China), Miha Kovac (Central and East Europe), and Vinutha Mallya (India). Additional research by Julia Coufal, Jennifer Krenn and Sabine Stalujanis. Sponsors Klopotek (see “Contributed article Klopotek. How Soon Is Now?”) Bookwire (see “Contributed article Bookwire”) Copyright Clearance Center (see “Contributed article Copyright Clearance Center”) Media Partners • Book Dao (China) • BookExpo America (USA) • Book Industry Magazine (Russia) • buchreport (Germany) • Dosdoce (Spain) • Frankfurt Book Fair, ConTec • Informazioni Editoriali (Italy) • Livres hebdo (France) • London Book Fair (UK) • Svensk Bokhandel (Sweden) • Publish News (Brazil) • Publishers Weekly (USA) • The Bookseller (United Kingdom) Produced in Atlas by O’Reilly Media. Published and © by Ruediger Wischenbart Content and Consulting April 2014 Available for download at major international ebook retailers and www.global-ebook.com. Executive Summary his report provides an overview of internation- lation, piracy, and the expanding activities of the leading ally emerging ebook markets, with a unique set global players such as Amazon, Apple, Barnes & Noble, Goo- of data from a wide array of the best available gle, and Kobo. Fundamental statistics on the more mature sources, a thorough analysis and a synopsis of ebook markets in the US and UK serve as benchmarks, to key global developments and a broad set of de- help evaluation data from all other market developments. Ttailed references to both global and local actors, forming The findings allow us to assess, on the one hand, how the a resource for anyone interested in the globalization of main drivers of digital change in the publishing industry digital (book) content production and dissemination. impact on international markets in similar ways, as reading platforms and distribution infrastructures become avail- able, and as publishers in all markets start to make their The Global eBook report, update spring title catalogs available in digital formats. On the other 2014 hand, a wide array of local factors—from market size through tax and pricing regimes to cultural choices— The Update spring 2014 includes recent market show that each market must be presented with its unique data and reflects on key events until March 2014, defining traits. and newly introduces a comparative data based In Europe, Germany is ahead in embracing digital trade overview on market developments in both print books, especially fiction, but is clearly behind the US and and ebooks, shifts in sales channels from brick and UK. Countries as diverse as Austria, France, Italy, Poland, mortar to online, profiles of newly launched sub- Slovenia, Spain, and Sweden have recently seen the imple- scription platforms for books and readers, as well mentation of an ebook distribution infrastructure, and at as key developments at leading global actors. least the largest publishing groups are broadly releasing The update spring 2014 also introduces a new sec- their new titles as ebooks in addition to print. tion, eBook Yellow Pages (beta), a listing of.
Load more

Recommended publications
  • Shoppers Stop
    SHOPPERS STOP SEC/043/2018-19 August 10, 2018 BSE Limited National Stock Exchange of India Ltd. Mumbai Samachar Marg, Exchange Plaza, Fort, Mumbai - 400 001 . Bandra-Kurla Complex, Sandra (East}, Mumbai - 400 051 . Stock Code : 532638 SHOPERSTOP Dear Sirs, Sub: Submission of Annual Report 2017-2018. Pursuant to Regulation 34(1) of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, we wish to inform you that the members at the 21st Annual General Meeting of the Company held on July 27, 2018 have approved and adopted the Annual Report for the financial year 2017-18. In this connection, please find enclosed herewith the said Annual Report for the financial year 2017-18. The same is also available on the Company's website at www.shoppersstop.com. We request you to kindly take the same on record. Thanking you, Encl: aa Shoppers Stop limited Registered & Service Office - Urnang Tower, 5th Floor, Mindspace, Off. Link Road, Malad (West), Murnbai - 400 064, Maharashtra. T + 022 42497000, F + 022 28808877.CIN : L51900MH1997PLC108798. E- mail us at [email protected] , To ll Free No.:T + 1- 800- 419 - 6648 (9 am to 9 prn). BRINGING ROMANCE BACK TO RETAIL ANNUAL REPORT 2017-2018 CONTENTS Strategic Report 02 Group Overview 08 Our Reach 09 Key Highlights of 2017-18 10 Chairman’s Review 12 Managing Director’s Review 14 Bringing Romance Back to Retail 24 Board of Directors 28 Corporate Information 29 Financial Highlights & Key Ratios Statutory Reports 30 Management Discussion & Analysis 40 Directors’ Report 71 Business Responsibility Report 80 Corporate Governance Report Financial Statements 96 Standalone Financial Accounts 146 Consolidated Financial Accounts Cautionary Statement The statements made in this report describe the Company’s objectives, projections, expectations and estimations, which may be ’forward- looking statements’ within the meaning of applicable securities laws and regulations.
    [Show full text]
  • PAPERS DELIVERED at SHARP CONFERENCES to DATE (Alphabetically by Author; Includes Meeting Year)
    PAPERS DELIVERED AT SHARP CONFERENCES TO DATE (alphabetically by author; includes meeting year) Abel, Jonathan. Cutting, molding, covering: media-sensitive suppression in Japan. 2009 Abel, Trudi Johanna. The end of a genre: postal regulations and the dime novel's demise. 1994 ___________________. When the devil came to Washington: Congress, cheap literature, and the struggle to control reading. 1995 Abreu, Márcia Azevedo. Connected by fiction: the presence of the European novel In Brazil. 2013 Absillis, Kevin. Angele Manteau and the Indonesian connection: a remarkable story of Flemish book trade (1958-1962). 2006 ___________. The biggest scam in Flemish literature? On the question of linguistic gatekeeping In literary publishing. 2009 ___________. Pascale Casanova's The World Republic of Letters and the analysis of centre-periphery relations In literary book publishing. 2008 ___________. The printing press and utopia: why imaginary geographies really matter to book history. 2013 Acheson, Katherine O. The Renaissance author in his text. 1994 Acerra, Eleonora. See Louichon, Brigitte (2015) Acres, William. Objet de vertu: Euler's image and the circulation of genius in print, 1740-60. 2011 ____________. A "religious" model for history: John Strype's Reformation, 1660-1735. 2014 ____________, and David Bellhouse. Illustrating Innovation: mathematical books and their frontispieces, 1650-1750. 2009 Aebel, Ian J. Illustrating America: John Ogilby and the geographies of empire in Restoration England. 2013 Agten, Els. Vernacular Bible translation in the Netherlands in the seventeenth century: the debates between Roman Catholic faction and the Jansenists. 2014 Ahokas, Minna. Book history meets history of concepts: approaches to the books of the Enlightenment in eighteenth-century Finland.
    [Show full text]
  • The Palgrave Handbook of Digital Russia Studies
    The Palgrave Handbook of Digital Russia Studies Edited by Daria Gritsenko Mariëlle Wijermars · Mikhail Kopotev The Palgrave Handbook of Digital Russia Studies Daria Gritsenko Mariëlle Wijermars • Mikhail Kopotev Editors The Palgrave Handbook of Digital Russia Studies Editors Daria Gritsenko Mariëlle Wijermars University of Helsinki Maastricht University Helsinki, Finland Maastricht, The Netherlands Mikhail Kopotev Higher School of Economics (HSE University) Saint Petersburg, Russia ISBN 978-3-030-42854-9 ISBN 978-3-030-42855-6 (eBook) https://doi.org/10.1007/978-3-030-42855-6 © The Editor(s) (if applicable) and The Author(s) 2021. This book is an open access publication. Open Access This book is licensed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence and indicate if changes were made. The images or other third party material in this book are included in the book’s Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the book’s Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specifc statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use.
    [Show full text]
  • 5 I. Introduction 17 II. Executive Summary / Kurzfassung / 19 Synthèse Des Résultats De L'étude III. European Summary 39
    I. Introduction 17 II. Executive Summary / Kurzfassung / 19 Synthèse des résultats de l’étude III. European Summary 39 by Jan Evers, Udo Reifner and Leo Haidar IV. UK Report 80 by Malcolm Lynch and Leo Haidar V. Länderbericht Deutschland 184 von Udo Reifner und Jan Evers VI. Contribution française 328 par Benoît Granger VII. USA Report 397 by Udo Reifner and Jan Evers 5 Contents I. Introduction 17 II. Executive Summary / Kurzfassung / Synthèse des résultats de l’étude 19 1. Executive Summary 19 1.1. Assumptions 19 1.2. Findings 20 1.3. Recommendations 22 1. Kurzfassung 25 1.1. Annahmen 25 1.2. Ergebnisse 26 1.3. Empfehlungen 29 1. Synthèse des résultats de l’étude 32 1.1. Préalables 32 1.2. Résultats de la recherche 33 1.3. Recommandations 36 III. European Summary and Recommendations 39 1. Market forces towards social benefit 39 1.1. Theoretical background to the study 39 1.2. Products, services, channels and demand: trends and conflicts 40 1.3. Scope of the study 40 1.4. Methodology 41 2. Key observations and findings in the country reports 42 6 2.1. Supply of Financial Services 42 2.1.1. Consumer access to a basic banking service 42 2.1.2. Commercial micro-finance 48 2.1.3. Access to home mortgage finance for low and middle income families 54 2.1.4. Access to finance for voluntary organisations 56 2.2. Macroeconomic and legal instruments - existing competencies vis-à-vis insufficient and inappropriate supply 58 2.2.1. Market externals: state regulation 58 2.2.2.
    [Show full text]
  • Living Without Google on Android
    Alternative for Google Apps on Android - living without Google on Android Android without any Google App? What to use instead of Hangouts, Map, Gmail? Is that even possible? And why would anyone want to live without Google? I've been using a lot of different custom ROMs on my devices, so far the two best: plain Cyanogenmod 11 snapshot on the Nexus 4[^1], and MIUI 2.3.2 on the HTC Desire G7[^2]. All the others ( MUIU 5, MIUI 6 unofficial, AOKP, Kaos, Slim, etc ) were either ugly, unusable, too strange or exceptionally problematic on battery life. For a long time, the first step for me was to install the Google Apps, gapps packages for Plays Store, Maps, and so on, but lately they require so much rights on the phone that I started to have a bad taste about them. Then I started to look for alternatives. 1 of 5 So, what to replace with what? Play Store I've been using F-Droid[^3] as my primary app store for a while now, but since it's strictly Free Software[^4] store only, sometimes there's just no app present for your needs; aptoide[^5] comes very handy in that cases. Hangouts I never liked Hangouts since the move from Gtalk although for a little while it was exceptional for video - I guess it ended when the mass started to use it in replacement of Skype and its recent suckyness. For chat only, check out: ChatSecure[^6], Conversations[^7] or Xabber[^8]. All of them is good for Gtalk-like, oldschool client and though Facebook can be configured as XMPP as well, I'd recommend Xabber for that, the other two is a bit flaky with Facebook.
    [Show full text]
  • A Food Affair – a Study on Interventions to Stimulate Positive Consumption Behavior
    A Food Affair – A Study on Interventions to Stimulate Positive Consumption Behavior Katrien Cooremans 2018 Advisors: Prof. Dr. Maggie Geuens, Prof. Dr. Mario Pandelaere Dissertation submitted to the Faculty of Economics and Business Administration, Ghent University in fulfilment of the requirements for the degree of Doctor of Business Economics ii DOCTORAL JURY Dean Prof. Dr. Patrick Van Kenhove (Ghent University) Prof. Dr. Maggie Geuens (Ghent University & Vlerick Business School) Prof. Dr. Mario Pandelaere (Virginia Tech & Ghent University) Prof. Dr. Anneleen Van Kerckhove (Ghent University) Prof. Dr. Hendrik Slabbinck (Ghent University) Prof. Dr. Erica van Herpen (Wageningen University) Prof. Dr. Robert Mai (Grenoble Ecole de Management) iii ACKNOWLEDGEMENTS I am truly grateful to my promotor, Maggie Geuens, who took a chance on me and gave me the opportunity to start working at the department of Marketing and to my co-promotor Mario Pandelaere, who took me on in a time of ‘financial’ crisis. I am especially grateful for their belief in me throughout this entire journey. I might not be your average PhD researcher, but they always gave me the space and confidence to follow my interests and pursue my ideas. I am grateful to the members of the exam committee for their insightful comments and for the questions they raised. These will certainly benefit my (hopefully) forthcoming papers and I already believe they brought them to a higher level. I feel very grateful for my colleagues and ex-colleagues for making our department such an amazzzing place to work at. And especially my office mates for always being able to turn my frown upside down.
    [Show full text]
  • Anempiricaltestofrobertdarnton
    Do Books Cause Revolutions? An Empirical Test of Robert Darnton’s The Forbidden Best-Sellers of Pre-Revolutionary France* Yu Sasaki† This version: March 22, 2020 Preliminary; comments welcome Abstract This article is the first empirical test of Robert Darnton (1995)’s thesis that illegal books clandes- tinely circulated contributed to the French Revolution. The provocative argument has spawned a vibrant industry in historical research but quantitative studies have not been offered. I do so by constructing a new data set that digitizes all 720 illegal works in Darnton’s published corpus. Using the number of émigrés and deaths sentences as my proxies for the Revolution, I show that the diffusion of illegal books has a positive and significant impact on nobles and clergy- men who fled from France but not those who received death sentences. My findings are robust to a host of covariates that could determine diffusion and the two revolutionary outcomes. My analysis implies that an information revolution in which technological progress allows for a fast and inexpensive transmission of information could facilitate a political revolution. *I thank Takayuki Kubouchi for his able research assistance. Financial support from the Joint Usage and Research Center Programs, Institute of Economic Research, Hitotsubashi University (IERPK1917) is gratefully acknowledged. All errors are mine. †Assistant Professor, Waseda Institute for Advanced Study, Waseda University. E-mail: [email protected]. See yusasaki.squarespace.com for the most updated version. Introduction In the spring of 2011, a wave of mass mobilization and regime change in the Middle East and North Africa has made scholars reconsider the causes of political revolution.
    [Show full text]
  • The Bookwire Spanish and Portuguese Digital Markets Report
    The Bookwire Spanish and Portuguese Digital Markets Report Bookwire Index 1. INTRODUCTION 3 2. DIGITAL TRENDS IN THE SPANISH AND PORTUGUESE MARKETS 5 3. PUBLISHING IN THE SPANISH AND PORTUGUESE MARKETS 7 ARGENTINA 7 BRAZIL 10 COLOMBIA 12 CHILE 14 ECUADOR 16 SPAIN 18 MEXICO 23 PERU 27 PORTUGAL 28 4. CONCLUSIONS 30 5. ABOUT BOOKWIRE, CREDITS AND ACKNOWLEDGEMENTS 33 Notes 34 Bookwire The Spanish and Portuguese Digital Markets Report 3 1. INTRODUCTION Over the past few years, many international pub- will grow by 2.5% in 2015, one of the lowest rates lishers who regularly attend book fairs in Latin in a decade, according to IMF numbers. This rate American countries and have established their may be pushed up by a highly likely rise in foreign publishing brands on that continent have clearly demand, or it could fall if the decrease in demand observed two critical issues central to the future for raw materials were to force prices down. of books there: print book exports to the region In such case, Latin American economies with have stagnated – and are trending downward – greater dependence on exports may enter into a while the emerging digital transition is beginning period of sluggishness. generate keen interest all over the region. There is a convergence of forces that could lead to a real In this decade, Latin America has witnessed a sig- explosion of digital commerce in these countries nificant rise of the middle class (50% according to within the next decade. the World Bank), private consumption (now up to 67% to 75% of the GDP) and access to education This paper presents a range of essential figures (school enrolment rates have greatly increased and perspectives with a view to enabling profes- although there are still high levels of poverty and sionals in the publishing sector around the world inequality).
    [Show full text]
  • Annual Report and Financial Statements 2020 Statements Financial and Report Annual
    — PEOPLE — PLACES — TECHNOLOGY — ANNUAL REPORT AND FINANCIAL STATEMENTS 2020 STATEMENTS FINANCIAL AND REPORT ANNUAL SHAPING THE SHAPING BUSINESS FOR THE FUTURETHE GLObalWOrtH ANNUAL REPOrt AND FINANCIAL statEMENts 2020 OUR PURPOSE Globalworth’s mission is to create value for its shareholders, tenants, and the local communities by acting consistently in an ethical and socially responsible manner. Creating an environment in which people want to work and be associated with is a key objective for the Group, achieved through building a vibrant, modern and greener portfolio. OUR VA LUES Integral to our culture is adhering to the highest standards of ethical business practices and living by our values, which are: More on our values and behaviours on page 00 One Team Act with Integrity Respect, Diversity Build an and Inclusion Environmentally Friendly & Sustainable Future OUR CULTURE – We believe that having the right culture within Globalworth has been integral to the success of the Group over the past few years. – Elements of the culture are visible in the work of the Globalworth Foundation and other corporate social responsibility projects that we are engaged in. – We have a management team that is focused on ensuring that we have a strong work ethic whilst also trying to create a positive working environment. – Our Board of Directors places significant importance on the roles of business ethics, sustainable development and corporate social responsibility within the overall approach of the Group. Visit us online: WWW.GLOBALWORTH.COM OVERVIEW S TRATEGIC REPORT P ORTFOLIO REVIEW G OVERNANCE F INANCIAL STATEMENTS A DDITIONAL INFORMATION H IGHLIGHTS OUR PERFORMANCE 2020 has been a year of significant challenges, with a first quarter full of optimism coming to an abrupt halt in March due to the COVID-19 pandemic.
    [Show full text]
  • Consumer Organizations and Promotion of Sustainable Energy Consumption: Comparative Product Quality Testing and Its Impact
    Panel III, 04 – Wahnschafft/Huh Consumer Organizations and Promotion of Sustainable Energy Consumption: Comparative Product Quality Testing and its Impact Ralph WAHNSCHAFFT Energy Resources Section, United Nations Economic and Social Commission for Asia and Pacific (UN-ESCAP), Bangkok, Thailand Kwisun HUH Department of Environmental Science & Engineering, Hanguk University of Foreign Studies, Seoul, Republic of Korea 1 - SYNOPSIS This paper reports selected preliminary results of an ongoing survey on consumer organizations. It analyzes comparative product quality testing and its potential impact on promotion of energy efficiency. 2 - ABSTRACT The paper provides an overview on consumer organizations in OECD and high income developing countries, in particular with regard to their consumer information activities. It focuses on a review of comparative product testing of selected electrical home appliances and on test reports in consumer interest magazines. The paper analyzes the relative weights allocated to the different product quality criteria, including energy efficiency. Based on the above the paper reflects on the role that consumer organizations can play in the promotion of “green consumerism” and sustainable energy consumption, in particular with regard to the residential sector. 3 - INTRODUCTION 3.1. Background and objectives Advancing commercialization of societies has brought with it the formation of a growing number of local and national consumer interest groups. Today, Consumers International, the largest federation of consumer organizations and agencies worldwide, counts 243 member organizations in over 110 countries (1). Individual organizations greatly differ in their membership and organization, their sources of financing and government sponsorship, their work methods, activities and relative political influence. However, enhancement of consumer protection and better consumer information are overall common objectives that unite the “consumer movement”.
    [Show full text]
  • Apple Ipad Bookeen Cybook Opus Sony Reader
    Digital eBook Readers - Read your EPUB books on the iPad, Sony Reader, Blackberry, iPhone and many others | epubBooks.com - Unl... Home eBook Readers Buy eBooks Blog Donations Search Books Authors Genres Buy eBooks for reading for discovering for choice get bestsellers Featured EPUB eBook Readers Apple iPad Since its release the iPad has taken the world by storm. Well designed, compact, solid battery life and a huge app base, has made the iPad a very desirable product, and which has even opened up eBooks to a much wider audience than previously before. Read more... Recommended Books Bookeen Cybook Opus Night and Day Bookeen has many years experience in making eBook readers and with the Cybook OPUS they Woolf pack in an array of features that far surpass their previous efforts. As one of the first 5 inch E-Ink screens, the Opus comes with great features and is possibly the cutest eReaders on the market, which certainly stands out from the crowd. Read more... Touchstone Wharton Sony Reader Touch Edition Hunchback of Notre Sony has rebranded their latest digital readers to give us proper monikers rather than using Dame those ugly model numbers. We now have the Daily Edition, Pocket Editionand the Touch Hugo Edition, the latter is what I'll be reviewing in this article. Read more... Turn of the Screw James Bookworm Online ePub eBook Reader Bookworm is a free online platform for storing and reading your ePub format books. The main Latest eBooks benefit of using a reading system such as Bookworm is that you can read your eBooks from any web browser on any computer, including most mobile web devices, anywhere at any time.
    [Show full text]
  • Ebook Market of The
    Valitse kohde. - VALITSE KOHDE. VALITSE KOHDE. EBOOK MARKET OF THE USA Litnet case Author/s: Andrii Tytenko eSAVONIA UNIVERSITY OF APPLIED SCIENCES THESIS Abstract Field of Study Social Sciences, Business and Administration Degree Programme Degree Programme in International Business Author(s) Andrii Tytenko Title of Thesis eBook market of the USA: Litnet case Date 14.12.2019 Pages/Appendices 49 Supervisor(s) Virpi Oksanen, Ari Pitkänen Client Organisation /Partners Litnet Abstract The eBook market in the USA is the largest English-speaking eBook market. The purpose of the thesis was to do profound research on the eBook market in the USA for the case company Litnet. The importance of this research derives from the case company’s interest in the market. The research conducted for Litnet was made by utiliZing several marketing research frameworks such as PEST analysis, Porter’s Five Forces model, and SWOT analysis. Both qualitative and quantitative research methods were applied in the study. The research discovered that the overall attractiveness of the US market is high for Litnet. The research showed that the industry infrastructure is favourable. The market is characterized by a high level of rivalry and low en- trance barriers. There are different models of eBooks distribution, such as traditional per copy sales, subscription services, and pay per chapter services. The market may experience pressure from audiobooks and print books sales. Litnet may use the differentiation strategy to escape the direct competition in the market. The research gives an overview of the eBook market in the USA and analyses prerequisites for Litnet's possible market strate- gies.
    [Show full text]