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Contents About the Global eBook Report Germany. 33 France. 35 Executive Summary. 4 The political and cultural context for ebooks in France. 38 The ambitions, and the limitations of this study. 6 Spain. 39 Global mapping initiatives. 7 Italy. 41 Acknowledgments. 9 Sweden. 42 About the authors of this report. 10 Denmark. 44 Norway. 45 A Global Industry, and Many Local Players Netherlands. 45 Austria. 47 Book publishing as a global industry. 14 Poland. 48 Patterns of change: Digital growth, decline in print, and shifting forces.. 15 Central and Eastern Europe. 49 The accelerating impact of English reading. 50 A comparison of developments across Europe and the US.. 18 The emerging role of ebooks in Central and Eastern Europe. 51 English Language eBook Markets. 23 Slovenia. 51 United States. 23 Lithuania. 52 United Kingdom. 26 Bulgaria. 53 Contributed article Klopotek. How Soon Is Now?. 30 Czech Republic. 53 Start marketing digital content in a future-proof Hungary. 53 way. 30 Romania. 54 Manage products that do not even yet exist. 30 Serbia. 54 Modern planning and production–in its true sense. 30 Contributed article Bookwire. 56 Metadata is the key to online sales success. 31 Availability and discoverability in a global eBook market.. 56 Emerging models for libraries. 31 Get in touch with us. 31 Emerging Markets. 58 We look forward to talking to you.. 31 Russia. 58 Brazil. 61 Europe. 33 The good problem of Brazilian taxes. 64 The Global eBook Report ii China. 67 Methodological issues with regard to the research on piracy. 116 India. 72 Controversial debates, legal initiatives, and The Arab eBook Market. 82 contradictory practices in Europe. 117 Contributed article Copyright Clearance Center. 85 Coordinated efforts for tracking and takedown New Licensing Solutions for a Changing campaigns. 118 Publishing Industry. 85 UK. 119 France. 119 Forces Shaping the eBook Markets Germany. 120 A complex transition DRM: The debate on protecting ebooks. 124 From print to digital, from national to global, from local Preliminary conclusions on ebook piracy. 125 book cultures to a global content business.. 88 New paradigms and new challenges. 90 eBook Yellow Pages Key drivers and forces. 92 eBook publishers. 128 The Expansion of Global Platforms. 93 Aggregators, distributors and other service providers 132 Amazon. 93 Educational organizations. 146 Apple. 96 Barnes & Noble. 98 Professional organizations. 147 Google. 99 Online reading platforms. 148 Kobo. 100 Advertising in the eBook Yellow Pages. 149 Ebook Bestsellers and Ebook Pricing Strategies. 102 Book your advertisement in the eBook Yellow Contradictory pricing strategies in Europe. 102 Pages. 149 Case study: Shades of Grey and the role of genre bestsellers. 105 Outlook and Projections Self-publishing. 107 The accelerated transformation of the ecosystem of Case study author earnings. 107 authors, books and reading. 152 Overview selfpublishing markets in 2014. 108 Subscription platforms and reading communities. 110 Index. 154 Regulatory frameworks. 113 Copyright legislation. 113 Receptiveness for foreign (English) reading. 115 eBook piracy in Europe: The example and debate in Germany, and related findings. 116 The Global eBook Report iii About the Global eBook Report Global eBook: A report on market trends and developments. Update spring 2014 Revised and updated edition April 2014. Written by Rüdiger Wischenbart. Together with Carlo Carrenho (Brazil), Javier Celaya (Spain), Veronika Licher (China), Miha Kovac (Central and East Europe), and Vinutha Mallya (India). Additional research by Julia Coufal, Jennifer Krenn and Sabine Stalujanis. Sponsors Klopotek (see “Contributed article Klopotek. How Soon Is Now?”) Bookwire (see “Contributed article Bookwire”) Copyright Clearance Center (see “Contributed article Copyright Clearance Center”) Media Partners • Book Dao (China) • BookExpo America (USA) • Book Industry Magazine (Russia) • buchreport (Germany) • Dosdoce (Spain) • Frankfurt Book Fair, ConTec • Informazioni Editoriali (Italy) • Livres hebdo (France) • London Book Fair (UK) • Svensk Bokhandel (Sweden) • Publish News (Brazil) • Publishers Weekly (USA) • The Bookseller (United Kingdom) Produced in Atlas by O’Reilly Media. Published and © by Ruediger Wischenbart Content and Consulting April 2014 Available for download at major international ebook retailers and www.global-ebook.com. Executive Summary his report provides an overview of internation- lation, piracy, and the expanding activities of the leading ally emerging ebook markets, with a unique set global players such as Amazon, Apple, Barnes & Noble, Goo- of data from a wide array of the best available gle, and Kobo. Fundamental statistics on the more mature sources, a thorough analysis and a synopsis of ebook markets in the US and UK serve as benchmarks, to key global developments and a broad set of de- help evaluation data from all other market developments. Ttailed references to both global and local actors, forming The findings allow us to assess, on the one hand, how the a resource for anyone interested in the globalization of main drivers of digital change in the publishing industry digital (book) content production and dissemination. impact on international markets in similar ways, as reading platforms and distribution infrastructures become avail- able, and as publishers in all markets start to make their The Global eBook report, update spring title catalogs available in digital formats. On the other 2014 hand, a wide array of local factors—from market size through tax and pricing regimes to cultural choices— The Update spring 2014 includes recent market show that each market must be presented with its unique data and reflects on key events until March 2014, defining traits. and newly introduces a comparative data based In Europe, Germany is ahead in embracing digital trade overview on market developments in both print books, especially fiction, but is clearly behind the US and and ebooks, shifts in sales channels from brick and UK. Countries as diverse as Austria, France, Italy, Poland, mortar to online, profiles of newly launched sub- Slovenia, Spain, and Sweden have recently seen the imple- scription platforms for books and readers, as well mentation of an ebook distribution infrastructure, and at as key developments at leading global actors. least the largest publishing groups are broadly releasing The update spring 2014 also introduces a new sec- their new titles as ebooks in addition to print. tion, eBook Yellow Pages (beta), a listing of.
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