TV Drives Response QI Results S Group More Than How TV Ads Work with Other Media L Result RT Doublesd Its Operating

6 May 2010

week 18

TV drives response QI Results s Group more than How TV ads work with other media L result RT doublesd its operating

France United Kingdom Groupe M6 publishes Q1 Five is giving away a role revenues in Neighbours

Germany Greece IP Deutschland celebrates Alpha TV broadcasts 50th anniversary Greek Idol week 18 the RTL Group intranet

6 May 2010

week 18

Cover: Montage showing direct response to a TV spot via internet

TV drives response QI Results s Group more than How TV ads work with other media L result RT 2 ddoubles its operating

France United Kingdom Groupe M6 publishes Q1 Five is giving away a role revenues in Neighbours

Germany Greece IP Deutschland celebrates Alpha TV broadcasts 50th anniversary Greek Idol week 18 the RTL Group intranet

“TV advertising makes things happen” Direct Response is one of the most underestimated effects of TV advertising. Tess Alps explains. Tess Alps, CEO of Thinkbox United Kingdom - 6 May 2010

On this year’s TV Wirkungstag (TV Effective- the IPA (Institute of Practitioners in Advertising) ness Day) in Frankfurt am Main, Tess Alps, in the UK – which prove that campaigns which CEO of Thinkbox, presented a study investigat- include TV deliver better ROI and business ing response driven by TV advertising. Online, success than those which do not include TV. click-through rates let advertisers know whether their ad is working or not – although Alps was We know much more these days – from careful to point out that “accountability, or bet- neuroscience and psychology – about why TV ter ‘countability’, is not the same as effective- advertising works so well and how the human ness.” On television, such direct feedback is not brain responds to it. TV is particularly strong at possible – or so one might think. Thinkbox set hard-wiring brands, at provoking strong emotions out to find a way to gauge the interest of viewers, and creating long-term memories. Stories and and hit upon monitoring all web activity gener- human gestures are powerful ways to commu- ated by TV ads. Apparently, the number of online nicate; add these to shared viewing in a relaxed searches rises sharply after a TV spot is aired. and comfortable environment and you have the Backstage asked Tess Alps to tell more details recipe for huge advertising success. from this study. Let’s begin with a general question: What is New TV technologies, like flatscreens, HD and special about TV advertising? even 3D, are enhancing the quality of the picture, TV advertising is at the heart of almost all and others like digital recorders and on-demand effective advertising campaigns and its viewing are offering more control and conven- fundamental strengths have not changed. There ience. So it’s not surprising that TV viewing is are several sources of impartial research – for on the rise across the world, even in established example from PricewaterhouseCoopers and European and American markets.

How does TV advertising drive response? Thinkbox is the marketing body for commercial TV advertising makes things happen – and TV in the UK, in all its forms. Its shareholders are instantly. Google metrics show us the instant Channel 4, Five, GMTV, ITV, Sky Media, Turner spike in search that TV ads produce. But very Media Innovations and Viacom who represent often TV doesn’t get the credit for the effect it over 90 per cent of commercial TV advertising revenue through their owned and partner TV generates. We believe that TV ads work best channels. Thinkbox works with the marketing with other media, partly because they capture community with a single ambition: to help adver- the response generated by TV advertising. tisers get the best out of today’s TV. The response might come via a print ad with a

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Google searches and TVRs for webuyanycar.com Google searches 18 120

16 100 14

12 80

10 TV ads 60 Google 8

6 40

4 20 2

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Searches on Google correlate with advertising on TV unique phone number, a direct mail shot with a We then undertook a very detailed analysis of coupon or, increasingly, a whole range of online seven brands for three months, tracking over marketing techniques: search, emails and click- 175,000 TV spots and all responses via phone able online display. The problem with this is and web (both direct to brand websites and via that responses are often attributed to the wrong search) at 10 minute intervals. This had never medium, the capturing medium rather than the been done before at this level of detail. What it generating medium. People are confusing cause revealed is that ‘instant response’ (ie response and effect. within 10 minutes of a TV spot) is about a third of the total campaign response and is almost as The large media agency we worked with showed high for TV responses via the web (32 per cent that superficial response analysis – often referred of campaign responses) as it is for TV responses to as ‘accountability’ – is undervaluing TV’s via phone (37 per cent). effect enormously. When proper econometrics are applied, all offline media become cheaper and search and online more expensive, but TV’s apparent cost reduced by the most, about 70 Web Phone per cent reduction, bringing its cost down to rival % search. 15 % Immediate 100% response

Does TV advertising drive response over the 20 e in per cent %

90s short-term only, or does it also have an effect on long-term response? 80% 25 Our study was able to quantify three levels of 70% n respon response. About 65 per cent of responses are 60g % Across driven by a base of long-term effects, includ- 50% ing brand advertising, of which TV is the major campaign

40 campai % 40 contributor. Of the remaining 35 per cent, which e 30bl a we call campaign-led responses, nearly half (46 r per cent) of these are generated by TV, way 20u ahead of the share of ad revenue TV takes in the UK which is about 27 per cent. Relatively, immediate web response is almost as high as immediate phone response – 33.0 per cent of web response is immediate compared to 37.5 per cent of phone response

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Is there are any difference between phone is no point scrimping on buying key search terms response and web response? if they lead to business. Google would say that The study showed that Direct Response TV many advertisers do not anticipate the many (DRTV) – meaning spots asking consumers to search terms that a TV ad provokes; people respond directly to the company – drives more obviously search for the brand or the strapline, responses via the web now than via phone. Any but equally they might search for the music in the advertisers not integrating their web analysis ad, or the location, or the actor. with their TV activity is misattributing a huge per cent of their response and not optimising their How will response develop in the future? Will web activity to capture all the response that their Hybrid TV sets change the rules? TV ads will create. Many patterns of response New technologies are going to make it even were similar by phone and web, such as centre easier to respond to TV ads. Firstly, the grow- versus end breaks and position in break. But ing phenomenon of multi-tasking is one that we there were also important differences in the should be excited about. When people watch patterns of response between platforms that TV with a phone or a laptop nearby they can need to be understood and optimized. For respond instantly to ads, researching products instance, web response has the opposite pattern and even buying them before the end of the ad across the day from phone response across the break. And then the development of broadband- day, peaking in the evening. And also across the enabled TV sets means that TV will have its own week, whereas phone responses are markedly return path at last. Viewers won’t need to go via higher early in the week, web responses rise a search doorway to a brand’s website; they slightly at the weekend. We also found that the will just need to click on a TV ad. Then TV will best response came from brand response TV finally get proper attribution for its effectiveness. ads rather than more single focus DRTV ads. I can’t wait. Even pure brand TV ads with no call to action or contact details were sparking significant web responses.

At this year’s TV Effectiveness Day you said that – according to Google – TV advertising drives search, but marketers are not using this well. What do they need to do better? People will respond to your TV ads, whether you want them to or not. There are too many advertisers losing some of TV’s effect by not integrating their website with their TV campaign. If you employ good search engine optimization techniques you will get more branded searches Today, Direct Response TV drives more response which is of course the ideal because you via the web than via phone spend less money on search and you don’t risk generating response for competitors. But there

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Operating result more than doubled RTL Group announced its interim management statement. Luxembourg - 6 May 2010

Compared to a weak first quarter in 2009, The net cash position of RTL Group as of 31 most of the Western European TV advertising March 2010 was EUR 1,286 million (31 March markets recorded robust growth during the first 2009: EUR 741 million). Since then, the dividend quarter 2010, with Germany, France and the UK payment, amounting to EUR 541 million, was showing the best development. In Germany, made on 29 April 2010. RTL Group’s family of channels clearly outperformed the market in the reporting Outlook: Given the positive business develop- period. Against this background, reported Group ment in the first months of 2010, RTL Group revenue increased significantly by 10.1 per cent expects to improve on last year’s results. to EUR 1,308 million (Q1/2009: EUR 1,188 However, developments on the various million). advertising markets can only be predicted to a very limited degree. This has to do partly Thanks to improved results from all broadcasting with the strong fourth quarter of 2009 − at the activities – and Mediengruppe RTL Deutschland moment, no one can tell what the fourth quarter in particular − reported Group EBITA more than will look like this year, given the low visibility and doubled (+126.4 per cent)to EUR 197 million economic environment. (Q1/2009: EUR 87 million), even surpassing the first-quarter results of 2008 (EUR 188 million). This translated to a reported EBITA margin of 15.1 per cent (Q1/2009: 7.3 per cent).

On 1 February 2010, Groupe M6 announced the exercise of its put option to sell its 5.1 per cent stake in Canal Plus France to Vivendi. This led to the payment of the minimum guaranteed amount of EUR 384 million by Vivendi to Groupe M6 on 22 February 2010. RTL Group Corporate Centre in Luxembourg

Operational highlights The combined audience share of Mediengruppe RTL Deutschland in the key 14 to 49 target group increased to 35.3 per cent (Q1/2009: 34.2 per cent) – a new record – putting it 5.7 percentage points ahead of the ProSiebenSat1 family. This positive development was driven by RTL Television which reached an audience share of 18.0 per cent among young viewers (Q1/2009: 16.9 per cent)

• RTL Group’s market-leading flagship channels in the Netherlands (RTL 4) and Belgium (RTL-TVI) also ••reported higher audience shares compared to Q1/2009

••In France, Groupe M6’s main digital channel, W9, again reports strong growth, both in terms of ••advertising revenue and audience share, which increased to 3.6 per cent in the main commercial target ••group of housewives aged under 50 (Q1/2009: 3.0 per cent)

••Alpha TV in Greece continued its positive ratings development in the first quarter of 2010: the channel’s ••all-day audience share among viewers aged 15 to 44 increased to 14.3 per cent (Q1/2009: 13.1 per cent)

••In March, FremantleMedia acquired the remaining 25 per cent of the production company Blu, the ••market leader in Denmark and Sweden, taking FremantleMedia’s ownership to 100 per cent; in April, ••FremantleMedia took over 100 per cent of the Netherlands-based independent production company Four ••One Media

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Significant revenue growth in Q1/2010 In the first quarter of 2010, Groupe M6’s revenues were up 10.3 per cent, with consolidated revenues amounting to EUR 361.1 million. France - 4 May 2010

After demonstrating the resilience of its business At the end of March 2010, revenues from the model in a deteriorating economic environment digital channels were up 11.4 per cent. Growth in 2009, Groupe M6 further confirmed it in the was driven mainly by W9, which was the DTT first quarter of 2010, when all its businesses channel most heavily invested in by advertisers returned to growth, following up on the trend of in Q1 2010. Q4 2009. In the first quarter of 2010, revenues from The Group increased its advertising revenues Diversification and Audiovisual Rights increased (M6 channel, digital channels, Internet) by by 18.0 per cent. 4.5 per cent in the first quarter of 2010, to EUR 179.1 million. Of this, EUR 150.0 million Non advertising revenues were up 16.7 per cent were advertising revenues for M6 channel (up over the period. 2.1 per cent) and EUR 29.1 million consisted of other advertising revenues (up 18.6 per cent).

After an overall dip in January and February, M6’s ad sales experienced a significant recovery in March, confirming the channel’s continued appeal for advertisers.

1st Quarter

(in million EUR) 2009 2010 change

Group advertising revenues 171.4 179.1 +4.5% - of which M6 channel advertising - of which digital channels and other media advertising 24.5 29.1 +18.8% Non advertising revenues 156.0 182.0 +16.7%

Consolidated revenues

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How did video get into the printed Annual Report? RTL Group’s Annual Report 2009, available since 21 April, uses innovative “Augmented Reality” technology. But how exactly does this technology work? Backstage took a peek behind the scenes. Luxembourg - 6 May 2010

The Augmented Reality (AR) technique links agency Ringzwei, which has handled the crea- the virtual realm with physical objects. For tive side of the Annual Report since 2006. “In the instance, there are travel guides for cell past, we were limited to descriptive means, but phones that identify one’s location using the now ‘Augmented Reality’ gives us this connec- geographical surroundings, and make tion between print and video.“ information available accordingly. In the case of RTL Group’s Annual Report, AR is used Unlike early applications in magazines, AR no to enhance the printed part with videos, longer requires a specific marker like a barcode animations, sounds – in short, with the or other clearly visible label on the page. Once company’s core business: audiovisual a page has been designed and its layout is content. All the user needs is a computer with an complete, the Unifeye Viewer is coordinated Internet connection, a webcam and of course the with the page and orients itself by certain printed RTL Group annual report. patterns in the pictures or text. Once the software recognises such a pattern via the webcam, it “The perpetual challenge in designing the retrieves the matching content from the database RTL Group Annual Report is how to transfer and computes it into the picture being shown the fascination of moving pictures to a printed on-screen. The markers tell it where on the page medium,” says Dirk Linke of the Hamburg-based the video should be incorporated – when you move the printed report, the video moves too.

When the initial idea for the Annual Report was presented in November 2009, markers were still part of the deal. This quickly raised the question of whether the application could perhaps work without the markers, as this would make the concept a lot more compelling and increase the element of surprise. Ringzwei spent the next weeks working on this task with Munich-based Metaio, the company in charge of implementing the AR technology, and it soon became clear that it would work. As Metaio’s Chief Technical Officer Peter Meier explains: “The important thing for us was that the technology should work easily, stably and, most importantly, without annoying labels like black-and-white barcodes.”

Augmented Reality offers many advantages beyond this, too. For one, there is no additional environmental impact from storage media, screens or batteries. And two, the technology can be realised without increasing the overall cost. In fact, the cost for the 2009 Annual Report was actually reduced by around 10 per cent compared with the previous year −

Annual report 2009 8 week 18 the RTL Group intranet

this was achieved by ordering a lower print run and other savings measures.

Using AR establishes RTL Group as a pioneer − it is the world’s first company to use this technology in an Annual Report. Augmented Reality originally comes from the automobile industry, where the technology is used to virtually project new vehicle models into the real production environment, in order to identify potential difficul- ties in production at an early stage. Metaio, too, originally worked in this area – it was spun off in 2003 from a TU Munich research syndicate set up to develop a modular platform for this application. The application has been used in marketing since 2007. For example, Augmented Reality allows for viewing Lego toys in their finished, assembled state before purchase. In the print sector, the American magazine Esquire used Augmented Reality in 2009 – though at the time, it still involved the use of markers. Gruner + Jahr also uses the feature, for instance in its Dutch The December 2009 issue of Esquire used clearly visible markers magazine Quest, which has increased traffic to its website considerably thanks to the inclusion of AR. In the future smartphones will take the place of computers and webcams, making the application even more accessible.

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Highest standards Mediengruppe RTL Deutschland’s advertising sales house looks back on half a century in the advertising industry. Martin Krapf manages IP Deutschland since 2002 Germany - 4 May 2010

The historic company was founded in Frankfurt on 4 May 1960 as IPA (“Information et Publicité Allemagne”), a German branch of the French advertising sales unit “Information et Publicité” (IP) founded in 1928. From the beginning, IP Deutschland met the highest standards for competence, reliability and partnership – basic values that were appreciated not only by the channels IP Deutschland represented, but also by its other market partners: clients and agencies. The company initially specialised in selling radio airtime, and the cornerstone for the Jean-Pierre Wilwerding (left) and Walter Neuhauser (right) current core business of IP Deutschland was former Managing Directors of IP Deutschland laid on 2 January 1984 when RTLplus became Germany’s first commercial TV company, and IPA came on board to market its commercial breaks. The channel’s success made it necessary to separate the marketing of radio and television so that in the following years IP Deutschland focused entirely on TV. After the fall of the Berlin Wall the IP group extended its activities into Central and Eastern Europe.

At the end of 1998, Luxembourg-based CLT-UFA acquired 100 per cent of Havas Intermédation, the parent company of IP Deutschland. Shortly thereafter, CLT-UFA passed along its shares to the RTL Television subsidiary. Its move from Kronberg/Taunus to Cologne in 2000 brought IP Deutschland geographically closer to the marketed channels as well. This integration was an important step in building a powerful family of different, complementary channels that give advertisers better access to their respective target audiences. That same year, Vox was added to the portfolio, followed in 2003 by the news channel N-TV. Jean-Pierre Wilwerding managed IPA-plus from 1990 to 1998 10 week 18 the RTL Group intranet

Anke Schäferkordt, CEO of Mediengruppe RTL Deutschland, and Martin Krapf

With its focus on future industry events and Advertising customers have always been at the involvement with relevant bodies, IP Deutsch- heart of IP Deutschland’s efforts to continually land has also made a lasting impression on develop new, trend-setting forms of advertising. the German advertising market and provided “Tradition and innovation merge into each other important impetus for its development. “We at IP Deutschland. Because of our successful invest millions in research every year because history, advertisers and agencies know they can proof of effectiveness is becoming increasingly count on us to deliver consistent quality. Our important in the media,” says Florian Ruckert, strength builds on our many years of experience Marketing Director. For this reason, the com- - and we want to fully meet the high expectations pany regularly publishes the results of current that stem from this,” says IP’s Deputy Managing research – from neuroscience to the effect value Director Matthias Dang. Martin Krapf, Managing of the right program environment. The Cologne- Director of IP Deutschland since 2002, adds: based sales house is one of the initiators of “TV “We are proud of our past and look forward to Wirkungstag” (TV Effectiveness Day), which the challenges of the future.” has been held annually since 2004, and where innovative research approaches and examples from practice are provided as proof of effectiveness for the television genre.

In recent years, IP Deutschland has also been successful in the online advertising market. Its starting position in the burgeoning “video ads” segment could not be better: Thanks to four strong channels that extend their TV content onto the Internet, IP Deutschland offers high-quality environments beyond TV. Since 2009, the IP Deutschland Interactive team has also marketed third-party websites. Matthias Dang, Martin Krapf and Florian Ruckert in 2005

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Promoting musical diversity For France’s Fête de la musique on 21 June, musicians will have the opportunity to show their clips on the M6Music Hits, M6Music Club and M6Music Black channels and blogs. France - 30 April 2010

In the spirit of promoting musical diversity, the The 30 clips (10 per channel) that receive the three music channels of Groupe M6 – available highest number of votes between 8 May and 5 on satellite, cable, ADSL and mobile telephones June will be unveiled and invited to continue in – are having a contest to give budding artists the the contest. By 15 June only 15 clips (five per opportunity to publicise themselves by showing channel) will remain. The names of the three their clips for one month. Participants may sign winners (one per channel) will be announced on up starting on 1 May at www.m6music.fr and will 18 and 19 June after the jury’s deliberation. have until 25 May to register as contestants.

‘Everyone’s a media expert’ UFA launched the media research panel UFAMedienexperten.de that will allow more consideration to the opinions of TV viewers and moviegoers when developing new programmes and films. Germany - 5 May 2010

check out UFAMedienexperten.de

UFAMedienexperten.de “Everyone’s a media expert,” says UFA Managing Schlechte Zeiten, Soko 5113 and Soko Director Wolf Bauer. “All of us watch television, Leipzig, Verbotene Liebe and many others. go to the movies, surf the Internet, read books They participate in online polls on TV program- and newspapers, and we all have opinions on ming and get to see trailers and pilots for new the content we consume. These opinions help programmes produced by UFA. Trailer for the our creatives to make the right programmes and UFA Cinema’s box-office movies will also be coordinate them with the users’ needs.” shown to the UFA media experts and rated by them. Some 3,000 media experts will take part in surveys on TV programmes, box-office movies In spring 2009, UFA’s parent company and websites in the future. The insights gained FremantleMedia had launched its own online from these surveys will be forwarded directly to panel in the UK called iCount. More than 30 UFA’s creative and production departments. At surveys on a wide range of topics have since UFAmedienexperten.de, viewers are asked for been completed, and iCount US will launch this their opinion on such well-known programmes as summer. Deutschland sucht den Superstar, Gute Zeiten – 12 week 18 the RTL Group intranet

Be a star on Neighbours Five is offering a Neighbours fan the opportunity to spend five weeks in Melbourne filming and starring in the popular Australian daily drama. Libby Kennedy-Fitzgerald (Kym Valentine), Susan Kinski (Jackie Woodburne) United Kingdom - 6 May 2010 and Karl Kennedy (Alan Fletcher)

Since 19 April, all aspiring actresses aged 18 Neighbours made its debut on Five in 2008 and plus have been able to audition for Be A Star On celebrates its 25th anniversary this Neighbours by downloading the script from www. year. Later this year, the daily five.tv/neighbours and uploading their tapes via drama will also be showing its YouTube. The lucky winner will play Poppy Rog- 6,000th episode, which will ers, a friend of Mal Kennedy. She will be staying be on screens in the United with the much-loved Kennedy family during her Kingdom in October. The time on Ramsay Street, alongside Dr. Karl and show airs in over 65 coun- Visit Susan, two of the most loved characters in the tries. On Five, Neighbours www.Five.tv/ show. This dream role will also give the winner is shown as part of the fa- neighbours worldwide exposure, thanks to the global suc- mous ‘Aussie Hour’ of soap cess of the iconic series. at 13:45 and 17:30 every weekday, with a Saturday All the auditions will be viewed by a panel from omnibus and weekday catch-up Five and FremantleMedia Australia. In June, episodes on Fiver. Five will announce their top five entrants and the public will then be asked to vote online at www. five.tv/neighbours for the person they would like to be a star on Neighbours. The public’s top two check out finalists will be announced on Live From Studio Five at the end of June and in July both will fly out UFAMedienexperten.de to Australia for a week of orientation, where they will meet the cast and crew and be put through their paces by Neighbours producer Neal Kingston and Executive Producer Susan Bower. Susan and the cast will announce the winner at the end of the week. The episodes featuring the competition winner will be aired in November in the United Kingdom.

“Neighbours has launched the careers of Kylie Minogue, Jason Donovan and Guy Pearce, so this really is a life-changing opportunity for Five’s viewers,” says Five’s Channel Controller, Rich- ard Woolfe, adding “Neighbours is loved and watched by millions in the United Kingdom. There is a huge amount of untapped talent around the country and I am thrilled we have the opportunity to find a brand-new star and hand them the international stage Neighbours provides to show off their talents.” Ringo Brown (Sam Clark) and Donna Freedman (Margot Robbie) 13 week 18 the RTL Group intranet

Celebrating national holiday Radio 538 and RTL 5 were once again hosting a big festival along Museumsplein in Amsterdam, to mark this year’s Koninginnedag holiday. Netherlands - 30 April 2010

The Radio 538 stage at Museumplein in 2009

To get visitors properly in the mood for the party, Last year, the Festival on Museumsplein the Amsterdam Zuid railway station was even attracted more than 300,000 enthusiastic renamed Station 538 for the 30 April. Here, visitors, and a similar turnout was expected this visitors received a rousing welcome: opposite year. Radio 538 and the Radio538.nl website the station was a stage set up specifically for provided live coverage of the festival all day, and the occasion, on which Quintino, the festival RTL 5 aired a summary in that evening. team and the Radio 538 DJs were performing throughout the day.

The party on Amsterdam’s Museumplein began at 12:00 noon: Dutch stars including Jan Smit, Alain Clark, Kane, Stromae and Tiësto came to perform and celebrate Koninginnedag with their fans.

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Never without RTL RTL Radio France will launch an “news alert” service that is compatible with all mobile telephones. News bulletins and authentic RTL news will be available at any time of the day, seven days a week. France - 3 May 2010

Included in the RTL Radio France iPhone application since 2009 for free, news alerts are now accessible to all users of other types of mobile phones.

The principle: every time there is a major event in the news, an SMS is sent in real time to indi- viduals who have subscribed to the service. Indi- viduals can register their mobile phone number on the RTL Radio site or send the word “Info” or “Foot” by SMS to 58900. Listeners can enjoy the service at no cost for the first month before switching to paying mode: alerts via SMS are offered at EUR 2 per month and by group (news and/or football).

RTL Radio’s news alert service offers information selected by the editorial department of France’s number one radio station: general news, politics, facts about society, culture or football. Sup- ported by its editorial departments around the world, RTL is France’s number one radio station for news. Subscribers will receive news alerts via SMS

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Music, glamour, surprises and dreams With the first live show of Greek Idol Alpha TV attracted nearly 2.4 million viewers, for a 37.3 per cent share of 15- to 44-year-old audiences. Roula Koromila, host of Greek Idol Greece - 3 May 2010

Greek Idol‘s ratings gave Alpha a prime time audience share of 34.7 per cent, placing the broadcaster well ahead of all other channels in Greece – the nearest competitor scored 20.5 per cent of the prime time audience. With as many as 48.8 per cent of viewers in the target group of women aged 25 to 34 and an average audience share of 45.8 in this target group, the show performed way better than expectated.

The premiere of the live shows of Greek Idol was dedicated to the presentation of the last 15 candidates. A glamorous, pulsating, active show with a unique rhythm and plenty of passion and joy, it held many surprises for the viewers. In a rare TV appearance, Giannis Ploutarchos, one of Greece’s most famous singers, shared old favourites from his successful career with the audience as well as new songs off his new record. Roula Koromila with the singer Giannis Ploutarchos During the show, a jury consisting of Dimitris Kontopoulos, Maro Theodoraki, Kostas Kapetanidis, and Petros Kostopoulos as the guest judge, evaluated the candidates, discussed with them and offered them important advice. Only 10 of the 15 candidates made it to the next round: the Greek Idol adven- ture ended here for Ioanna, Aristidis, Christina, Athina and Dimitris.

The 10 remaining contestants of Greek Idol

16 A charming asset to the World Cup Supermodel Adriana Karembeu, who also happens to be married to footballer Christian Karembeu, will present “Un jour une photo: Spécial Coupe du monde”, a new programme dedicated to photography and football on Paris Première starting on 7 June. Adriana will present, in association with Paris Match magazine, photos of football’s biggest moments, from Maradona’s hand to Zidane’s head butt. © Stéphane Ruet / Paris Première © Jacques Lange / Paris Match week 18 the RTL Group intranet

The German TV market in April Mediengruppe RTL Deutschland’s channels attracted 36.2 per cent of the audience market in April, putting them well ahead of the channels in the ProSiebenSat1 group, which scored 31.5 per cent. Vox recorded the best April market shares ever. Germany - 3 May 2010

Running strong M6 reported a total audience share of 10.4 per cent in April 2010, and record figures in every type of programming. W9 scored a total audience share of 3.0 per cent nationwide – its biggest audience ever. France - 4 May 2010

New ratings highs RTL Nederland attracted 34.5 per cent of the viewer market in April 2010, the best market share recorded for the month of April since 1999. RTL 4 increased its April audience share by 9 per cent year-on-year. Also, RTL 7 increased its share of its target market – men aged 20 to 49 – by 12.5 per cent to 7.2 per cent. Netherlands - 6 May 2010

One record after another for RTL-TVI Belgian channel RTL-TVI has posted its best month of April for audiences since 1997. Belgium - 5 May 2010

Free text messages in exchange for ads M6 Mobile and Orange launch the innovative new “TooBenef” prepaid card. Users will be able to send SMS for free if they agree to receive advertising. France - 4 May 2010

Coming to the Philippines Take Me Out was launched last week on the GMA Network in the Philippines. Singapore - 5 May 2010

Bringing books to life Under the heading Mit RTL Bücher erleben (RTL brings books to life), RTL Interactive and the publisher Bastei Lübbe turn books into special experiences for book-lovers. Germany - 3 May 2010 18 week 18 the RTL Group intranet

People Changes at RTL Interactive Ute Henzgen Christian Nienaber Germany - 4 May 2010

Ute Henzgen and Christian Nienaber are taking development department, where his responsibili- on new tasks at RTL Interactive. ties included the IPTV department. In early 2008 Nienaber, then Head of the Video-on-Demand Ute Henzgen, 36, has been appointed the and Video Production department, took on the new Head of Sales & Cooperation Manage- management of the RTLNow.de site, which he ment, effective immediately. She succeeds built into one of the leading services of its kind Michele Arcaro, who would like to tackle a new in Germany, and which scored a new record in professional challenge. The Sales & Coop- March when it generated 16 million video views. eration Management Team in RTL Interactive’s In July 2009, his team partnered with Vox to Online / Mobile / Teletext department works launch the service VoxNow.de, the Cologne TV closely with IP Deutschland to ensure optimum channel’s video-on-demand service. marketing options, cooperation agreements and individual advertising integrations for “Video content are a use driver on the Internet. partners in RTL Interactive’s sites while also In tandem with intensive TV usage, time-shifted managing its advertising inventory. Henzgen viewing of TV content via video-on-demand is previously served as a department also steadily increasing, be it in the shape of short Head, successfully building the Online / Mobile / webclips or entire shows and series, and is thus Teletext unit in Business Relations. becoming more and more important. We have responded to this development by creating a new Christian Nienaber, 36, has been appointed to position specifically for video-on-demand,” says the newly created position Head of Video-on- Matthias Büchs, Head of Online / Mobile / Teletext Demand, in which he will from now on supervise and a member of the RTL Interactive manage- the RTLNow and VoxNow sites. He and his team ment board, adding: “Ute Henzgen and Christian are also in charge of encoding and making avail- Nienaber possess outstanding expertise and able other professionally produced video content high competencies. I am pleased that we have in RTL Interactive’s Internet portfolio, such as found the perfect people for these two positions, webclips by the channels RTL Television two bona fide media experts, in our own ranks. and Vox. A business management graduate, I thank Michele Arcaro for his excellent work over Nienaber has long years of experience and the past two years. In a difficult economy and extensive expertise in the TV sector. After working closely with IP Deutschland he made a several years working for RTL Creation, he significant contribution to growing the company’s joined RTL Interactive in 2005, starting as a revenue. I wish him all the best and absolute Marketing Manager and eventually rising to success with his new career challenge. become a project manager in the business

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