Creating Compelling Content for IGTV Congrats! We Can All Be Content Creators

Creating Compelling Content for IGTV Congrats! We can all be content creators.

2 I created an IGTV series for BuzzFeed with an $1,000 budget

3 The History of Instagram TV

December 2018 May 2019 IGTV allows users to June 2018 BuzzFeed and Instagram upload and view videos in IGTV Launched partnered to both vertical and horizontal create VerticalU orientations

4 5 The History of Instagram TV

December 2018 May 2019 BuzzFeed and IGTV allows users to June 2018 Instagram upload and view videos in IGTV Launched partnered to both vertical and horizontal create VerticalU orientations

7 Vertical Video 9:16 Aspect Ratio

Horizontal Video 16:9 Aspect Ratio 8 Dominant Voices in Vertical Video IGTV Snapchat

Let the users decide Release their what to post own content (Confusion how to use it) (Snap Originals) Scroll skip through Tap to skip through videos videos For the content For the content creators 9 viewers TikTok: Taking the Vertical Video Industry by Storm

10 TikTok: The Superbowl of Influencer Marketing

Super Bowl 2019 Viewership: 98.2 Million People Cost of 30 Second Advertisement During the Super Bowl 2019: $5.25 Million

Chase “Lil Huddy” Hudson Tik Tok Influencer Viewership January 2020: 665.9 Million Views

Cost of a 30 Second Tik Tok Influencer Advertisement: $200-$20,000 Branded Content Video

11 ReCollections Production Breakdown

Top 3 Must Haves: 1. IPhone 2. Bracket Plate 3. Tripod

Total Production Cost: $563 Remaining budget went to BuzzFeed video editor

12 Elements of Compelling Vertical Content

◇ Continous Change of Images

◇ Split Screens

◇ Subtitles

13 Split Screens

14 Subtitles

15 Future in Vertical Video

It is a great tool that is continuing to grow on other platforms outside IGTV