Creating Compelling Content for IGTV Congrats! We can all be content creators.
2 I created an IGTV series for BuzzFeed with an $1,000 budget
3 The History of Instagram TV
December 2018 May 2019 IGTV allows users to June 2018 BuzzFeed and Instagram upload and view videos in IGTV Launched partnered to both vertical and horizontal create VerticalU orientations
4 5 The History of Instagram TV
December 2018 May 2019 BuzzFeed and IGTV allows users to June 2018 Instagram upload and view videos in IGTV Launched partnered to both vertical and horizontal create VerticalU orientations
7 Vertical Video 9:16 Aspect Ratio
Horizontal Video 16:9 Aspect Ratio 8 Dominant Voices in Vertical Video IGTV Snapchat
Let the users decide Release their what to post own content (Confusion how to use it) (Snap Originals) Scroll skip through Tap to skip through videos videos For the content For the content creators 9 viewers TikTok: Taking the Vertical Video Industry by Storm
10 TikTok: The Superbowl of Influencer Marketing
Super Bowl 2019 Viewership: 98.2 Million People Cost of 30 Second Advertisement During the Super Bowl 2019: $5.25 Million
Chase “Lil Huddy” Hudson Tik Tok Influencer Viewership January 2020: 665.9 Million Views
Cost of a 30 Second Tik Tok Influencer Advertisement: $200-$20,000 Branded Content Video
11 ReCollections Production Breakdown
Top 3 Must Haves: 1. IPhone 2. Bracket Plate 3. Tripod
Total Production Cost: $563 Remaining budget went to BuzzFeed video editor
12 Elements of Compelling Vertical Content
◇ Continous Change of Images
◇ Split Screens
◇ Subtitles
13 Split Screens
14 Subtitles
15 Future in Vertical Video
It is a great tool that is continuing to grow on other platforms outside IGTV
More content of higher production value
Becoming huge sector of the digital advertising industry
18 19 20 Thank You! Questions?
Stefanie Grafstein @BuzzFeed, @ReCollectionsIGTV [email protected] 21