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Mari Smith Keynote MARKETING TRACK M A R I S M I T H @MariSmith / IG @mari_smith / marismith.com m.me/marismith type ‘inbound18’ FACEBOOK VIDEO MARKETING How To Optimize Your Results Using VOD and Live Broadcasts by Mari Smith Premier Facebook Marketing Expert @MariSmith / IG @mari_smith / marismith.com m.me/marismith type ‘inbound18’ • Premier Facebook Marketing Expert • Hired by Facebook & Fortune 500 Companies • Globetrotting Speaker • Brand Ambassador @MariSmith / IG @mari_smith / marismith.com m.me/marismith type ‘inbound18’ 80M businesses 6M advertisers @MariSmith / IG @mari_smith / marismith.com m.me/marismith type ‘inbound18’ THIS is what Facebook is focused on… STREAMING VIDEO = Netflix, YouTube, Amazon, Hulu… look out! STORIES = micro content MESSENGER = Conversational Commerce GROUPS = meaningful social interaction INSTAGRAM = growth WHATSAPP = businesses @MariSmith / IG @mari_smith / marismith.com m.me/marismith type ‘inbound18’ 5 INSTAGRAM is Facebook’s next Facebook @MariSmith / IGIG @mari_smith @mari_smith / / marismith.com marismith.com m.me/marismith type ‘inbound18’ 6 @MariSmith / IG @mari_smith / marismith.com m.me/marismith type ‘inbound18’ STORIES! @MariSmith / IG @mari_smith / marismith.com m.me/marismith type ‘inbound18’ 8 @MariSmith / IG @mari_smith / marismith.com m.me/marismith type ‘inbound18’ 9 @MariSmith / IGIG @mari_smith @mari_smith / / marismith.com marismith.com m.me/marismith type ‘inbound18’ 10 Facebook & Instagram Video Features VOD Facebook Live Instagram Live Video ad breaks Stories & Stories ads (IG & FB) Watch Parties (in Groups) Facebook Watch @MariSmith / IG @mari_smith / marismith.com m.me/marismith type ‘inbound18’ 11 BOOST Scheduled Facebook Lives! @MariSmith / IGIG @mari_smith @mari_smith / / marismith.com marismith.com m.me/marismith type ‘inbound18’ 12 VERTICAL VIDEO Instagram’s new IGTV Professionally produced video entertainment hub To compete with YouTube and SnapChat Discover Plus, Facebook’s new funded news shows Anderson Cooper Full Circle @MariSmith / IG @mari_smith / marismith.com m.me/marismith type ‘inbound18’ 13 Vertical video Facebook + IGTV @MariSmith / IGIG @mari_smith @mari_smith / / marismith.com marismith.com m.me/marismith type ‘inbound18’ 14 @MariSmith / IGIG @mari_smith @mari_smith / / marismith.com marismith.com m.me/marismith type ‘inbound18’ 15 Increase in number of digital original shows • Amazon is top • Netflix playing catch up • Apple Music & Facebook Watch now on the map • YouTube Red increasing @MariSmith / IG @mari_smith / marismith.com m.me/marismith type ‘inbound18’ 16 WHY IS ALL THIS IMPORTANT? @MariSmith / IG @mari_smith / marismith.com m.me/marismith type ‘inbound18’ VIDEO AD BREAKS New (CHEAP!) television ads 5-15 seconds @MariSmithPre / -IGroll @mari_smith and / in marismith.com-stream video ads m.me/marismith type ‘inbound18’ Most Brand Facebook Posts & Ads @MariSmith / IG @mari_smith / marismith.com m.me/marismith type ‘inbound18’ Think more like a SCREENWRITER, not a ‘buy my stuff’ copywriter. @MariSmith / IG @mari_smith / marismith.com m.me/marismith type ‘inbound18’ Storytelling examples @MariSmith / IG @mari_smith / marismith.com m.me/marismith type ‘inbound18’ 21 @MariSmith / IGIG @mari_smith @mari_smith / / marismith.com marismith.com m.me/marismith type ‘inbound18’ 22 Facebook Watch – got your show? Facebook is favoring CREATORS Episodic content 3+ minutes Apply for Facebook Watch: bit.ly/fbwatchform @MariSmith / IG @mari_smith / marismith.com m.me/marismith type ‘inbound18’ 23 Meet Sonia @MariSmith / IG @mari_smith / marismith.com m.me/marismith type ‘inbound18’ 24 Meet Carrie @MariSmith / IG @mari_smith / marismith.com m.me/marismith type ‘inbound18’ 25 @MariSmith / IGIG @mari_smith @mari_smith / / marismith.com marismith.com m.me/marismith type ‘inbound18’ 26 Facebook’s VIDEO Mission “Create shared experiences and a sense of belonging through video” Time well spent Meaningful social interaction Enhance people’s wellbeing @MariSmith / IG @mari_smith / marismith.com m.me/marismith type ‘inbound18’ 27 @MariSmith / IGIG @mari_smith @mari_smith / / marismith.com marismith.com m.me/marismith type ‘inbound18’ 28 POLL 38% yes 62% no @MariSmith / IG @mari_smith / marismith.com m.me/marismith type ‘inbound18’ 29 QUESTION: What is your #1 challenge with getting measurable results using video on Facebook? @MariSmith / IG @mari_smith / marismith.com m.me/marismith type ‘inbound18’ @MariSmith / IG @mari_smith / marismith.com m.me/marismith type ‘inbound18’ Results from Mari’s Community #5 – Gear lighting, microphone, camera #4 – Confidence overcoming fears #3 – Differentiation how to stand out #2 – Content Knowing what to say, having a content plan #1 – TIME! @MariSmith / IG @mari_smith / marismith.com m.me/marismith type ‘inbound18’ 32 43% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget. ~Buffer @MariSmith / IG @mari_smith / marismith.com m.me/marismith type ‘inbound18’ How my winners are winning! Right strategy Right tools Right templates Right content Right targeting Right engagement @MariSmith / IG @mari_smith / marismith.com m.me/marismith type ‘inbound18’ 34 wave.video @MariSmith / IG @mari_smith / marismith.com m.me/marismith type ‘inbound18’ Ways To Monetize Your Facebook Videos Selling your own products or services Affiliate offers Show Sponsors / product placement Brand Ambassador Live Auctions Facebook Ads rev-share @MariSmith / IG @mari_smith / marismith.com m.me/marismith type ‘inbound18’ 36 Selling Your Own Products or Services Products? Facebook Shop Shopify Easy, simple, path-of-least- resistance Mobile friendly! Compelling, irresistible offer! @MariSmith / IG @mari_smith / marismith.com m.me/marismith type ‘inbound18’ 37 CTAs Always include calls-to-action URL in your Facebook posts Repeat throughout Live broadcast Lower third/text overlay Add a CTA button Must make the post into an ad Boost button? Messenger bot – comment trigger @MariSmith / IG @mari_smith / marismith.com m.me/marismith type ‘inbound18’ 38 Marketers may ruin… MESSENGER @MariSmith / IG @mari_smith / marismith.com m.me/marismith type ‘inbound18’ Conversational commerce It’s all about how you make people FEEEEEEEEL! @MariSmith / IG @mari_smith / marismith.com m.me/marismith type ‘inbound18’ 40 “A sale isn’t made until a conversation is started. Marketers need to focus on creating conversations, not leads. Conversations create David Cancel, CEO Drift revenue.” @MariSmith / IGIG @mari_smith @mari_smith / / marismith.com marismith.com m.me/marismith type ‘inbound18’ 41 “Content is King… but Engagement is Queen and she rules the house.” ~ Mari Smith @MariSmith / IG @mari_smith / marismith.com m.me/marismith type ‘inbound18’ Go to www.mari.chat or Go to m.me/marismith & enter: chatbot @MariSmith / IG @mari_smith / marismith.com m.me/marismith type ‘inbound18’ 43 Your Facebook & Instagram Goals IT’S TIME TO RETHINK! Get more likes/followers? Increase traffic Grow your fan base? Increase subscribers Increase reach? Increase leads Increase engagement? Increase buyers @MariSmith / IG @mari_smith / marismith.com m.me/marismith type ‘inbound18’ 44 Meet Nicola @MariSmith / IG @mari_smith / marismith.com m.me/marismith type ‘inbound18’ 45 @MariSmith / IG @mari_smith / marismith.com m.me/marismith type ‘inbound18’ ~£31k+/mo ~$44k+/mo @MariSmith / IGIG @mari_smith @mari_smith / / marismith.com marismith.com m.me/marismith type ‘inbound18’ 47 • Go to 22mari.com • Or message 22mari to m.me/marismith @MariSmith / IGIG @mari_smith @mari_smith / / marismith.com marismith.com m.me/marismith type ‘inbound18’ 48 @MariSmith / IG @mari_smith / marismith.com m.me/marismith type ‘inbound18’ Your Facebook Video Action Plan… 1. CONTENT Create. More. Video. Link post? Make it a video! Think multi-purpose, cross-posting, repurposing 2. AMPLIFY Schedule FB Lives and Boost (or Boost while live) Craft an Amplification Program 3. CONVERSION Integrate a Messenger chatbot Apply the Mari Method @MariSmith / IG @mari_smith / marismith.com m.me/marismith type ‘inbound18’ 50 Q&A @MariSmith / IG @mari_smith / marismith.com m.me/marismith type ‘inbound18’ 51.
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