Creating Compelling Content for IGTV Congrats! We can all be content creators. 2 I created an IGTV series for BuzzFeed with an $1,000 budget 3 The History of Instagram TV December 2018 May 2019 IGTV allows users to June 2018 BuzzFeed and Instagram upload and view videos in IGTV Launched partnered to both vertical and horizontal create VerticalU orientations 4 5 The History of Instagram TV December 2018 May 2019 BuzzFeed and IGTV allows users to June 2018 Instagram upload and view videos in IGTV Launched partnered to both vertical and horizontal create VerticalU orientations 7 Vertical Video 9:16 Aspect Ratio Horizontal Video 16:9 Aspect Ratio 8 Dominant Voices in Vertical Video IGTV Snapchat Let the users decide Release their what to post own content (Confusion how to use it) (Snap Originals) Scroll skip through Tap to skip through videos videos For the content For the content creators 9 viewers TikTok: Taking the Vertical Video Industry by Storm 10 TikTok: The Superbowl of Influencer Marketing Super Bowl 2019 Viewership: 98.2 Million People Cost of 30 Second Advertisement During the Super Bowl 2019: $5.25 Million Chase “Lil Huddy” Hudson Tik Tok Influencer Viewership January 2020: 665.9 Million Views Cost of a 30 Second Tik Tok Influencer Advertisement: $200-$20,000 Branded Content Video 11 ReCollections Production Breakdown Top 3 Must Haves: 1. IPhone 2. Bracket Plate 3. Tripod Total Production Cost: $563 Remaining budget went to BuzzFeed video editor 12 Elements of Compelling Vertical Content ◇ Continous Change of Images ◇ Split Screens ◇ Subtitles 13 Split Screens 14 Subtitles 15 Future in Vertical Video It is a great tool that is continuing to grow on other platforms outside IGTV More content of higher production value Becoming huge sector of the digital advertising industry 18 19 20 Thank You! Questions? Stefanie Grafstein @BuzzFeed, @ReCollectionsIGTV [email protected] 21.