<<

CULTURAL &

CREATIVE

ACTIVITY IN THE

CAIRNS REGION

W S Cummings B Econ 38 Grafton St Comparative (PO Box 2148) Q 4870 Statistical phones 07 4031 2888 Analysis 0418 871 011 fax (QUT Definitions) 07 40311108 email [email protected] website www.cummings.net.au Ref: J3130 CUMMINGS ECONOMICS ABN: 99 734 489 175 October 2018

CULTURAL & CREATIVE ACTIVITY IN THE Comparative Statistical Analysis (QUT Definitions)

Contents Pg 1. INTRODUCTION ...... 4 1.1 General ...... 4 1.2 Definition ...... 4 1.3 Currency of Data...... 4 1.4 Constraints of Census Data ...... 4 1.5 Spatial Definitions ...... 5 1.6 Areas Covered ...... 5 1.7 Analytical Methodology ...... 6 1.8 Layout of Analysis...... 6 2. ANALYSIS OF CORE & TOTAL CREATIVE OCCUPATIONS ACTIVITY ...... 7 2.1 Analytical Framework ...... 7 2.2 Regions & Cities ...... 7 2.3 Northern Australia Regions & Cities ...... 8 2.4 Other Interstate Regions ...... 9 2.5 Remote Northern Regions ...... 10 2.6 General Observations ...... 10 3. ANALYSIS BY CREATIVE INDUSTRIES - SPECIFIC AREAS OF STRENGTHS ...... 11 3.1 General ...... 11 3.2 Motion Picture & Video Production ...... 11 3.3 Professional Photographic Services ...... 11 3.4 Creative Artists, Musicians, Writers & Performers ...... 12 4. ANALYSIS BY CREATIVE INDUSTRIES - SOME AREAS OF WEAKNESS ...... 13 4.1 General ...... 13 4.2 Newspaper Publishing ...... 13 4.3 Radio Broadcasting ...... 14

5. COMPARISONS WITH KEY REGIONS ...... 15

6. SOME BROAD CONCLUSIONS ...... 18

APPENDIX 1 - Creative Employment by Industry – Selected Occupations & Other by Regions

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CULTURAL & CREATIVE ACTIVITY IN THE CAIRNS REGION Comparative Statistical Analysis (QUT Definitions)

List of Tables

Pg Table #1: Creative Activity in Queensland Regions, 2016 Census ...... 7

Table #2: Creative Activity in Queensland Regional Cities, 2016 Census ...... 7

Table #3: Creative Activity in Northern Australia Regions, 2016 Census ...... 8

Table #4: Creative Activity in Northern Australia Cities, 2016 Census ...... 8

Table #5: Creative Activity in Northern Australia Regions, 2016 Census ...... 9

Table #6: Creative Activity in Remote Northern Regions, 2016 Census ...... 10

Table #7: Highest Ranking – Motion Picture & Video Production in Cultural & Creative Industries, Census 2016 ...... 11

Table #8: Highest Ranking – Professional Photographic Services in Cultural & Creative Industries, Census 2016 ...... 11

Table #9: Highest Ranking – Creative Artists, Musicians, Writers & Performers in Cultural & Creative Industries, Census 2016...... 12

Table #10: Ranking Qld Main Regions – Creative Artists, Musicians, Writers & Performers in Cultural & Creative Industries, Census 2016 ...... 12

Table #11: Remote Regions with High Indigenous Population – Creative Artists, Musicians, Writers & Performers in Cultural & Creative Industries, Census 2016 ...... 12

Table #12: Highest Ranking, Newspaper Publishing, Census 2016 ...... 13

Table #13: Highest Ranking, Radio Broadcasting, Census 2016 ...... 14

Table #14: Analysis Cairns SA4 & Richmond/Tweed SA4, Census 2016 ...... 16

Table #15: Analysis Cairns SA4, Townsville SA4 & NT, Census 2016 ...... 17

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CULTURAL & CREATIVE ACTIVITY IN THE CAIRNS REGION Comparative Statistical Analysis (QUT Definitions)

1. INTRODUCTION

1.1 General In 2014, Cummings Economics was asked to examine statistical data available on what has been broadly defined as the Creative Industries and to compare the profile of employment in those industries in the Cairns and the Cairns Region and other relevant areas of Australia based on Australian Bureau of Statistics (ABS) 2011 Census data. An initial report presented the results of a similar analysis based on 2016 Census data and compares it with the 2011 data. This report carries out the same analysis but using definitions developed by Queensland University of Technology researchers.

1.2 Definition Definitions used in this study are those developed by Queensland University of Technology (QUT) researchers to analyse 2011 Census data. They define a number of “industries” as falling into the creative categories and a range of “occupations” classed as creative. Analysis results in a matrix of results with a core group of creative occupations in creative industries but also creative occupations in non- creative occupations. Matrix Section 1.7 illustrates.

1.3 Currency of Data The data used as an indicator of activity is the latest available from the Australian Bureau of Statistics (ABS) 2016 Census and is compared with data from the 2011 Census.

1.4 Constraints of Census Data The data used as an indicator of activity is of labour force from the Census. This means that it will record the occupation and industry recorded in the Census. It should be noted that when numbers are low at three (3) or less, Australian Bureau of Statistics will randomise for confidentiality purposes between 0 and 3 and this can translate through to total figures being different. There can also be some variation between Census in responses from individuals and the way they are coded. Thus, small changes recorded may not be significant. It is also typical of the cultural and creative industries that there is a great deal of non- paid activity that is secondary to the person’s main job that is not recorded by the Census. This will especially be in those types of fields that are not professionalised, especially in fields like art, music, writing and performing but also in fields like photography and film making, jewellery making, crafts and the like. The Census figures will tend not to record this part-time activity.

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CULTURAL & CREATIVE ACTIVITY IN THE CAIRNS REGION Comparative Statistical Analysis (QUT Definitions)

1.5 Spatial Definitions In this analysis, we have used three major statistical areas. The cities (urban areas) being examined are usually defined by Local Government Areas (LGAs). In the case of Darwin, use of SA4 level data is equivalent to the other city LGA boundaries. For Brisbane, the ABS ‘Urban Centre Locality’ (UCL) area is used. For regions, Statistical Area Level 4 is generally used. In the Cairns’ situation, Cairns SA4 covers the city, plus Douglas, Cassowary Coast and most of the Tablelands population. For the Far Region, the Outback Queensland Far North SA3 covering the Peninsula and Torres Strait area is added to the Cairns SA4 region. For the Northern Territory, Darwin is classified as an SA4 region and for total Northern Territory, the Outback NT SA4 needs to be added. For the wider Townsville region, Outback Queensland North is added to the Townsville SA4 region.

1.6 Areas Covered The following table lists areas covered in tables. Australia ...... Total Northern Cairns City ...... Cairns LGA Cairns Region ...... Cairns SA4 Outback Qld Far North Peninsula & Torres ...... SA3 Townsville ...... Townsville LGA Townsville Region ...... Townsville SA4 Outback Qld-North-North West Qld ...... Outback Qld North Mackay ...... Mackay LGA ...... Mackay SA4 Rockhampton ...... Rockhampton LGA Central Qld ...... Fitzroy SA4 Darwin ...... Darwin SA4 Balance of NT ...... Balance of NT SA4 Kimberley ...... Kimberley SA3 East Pilbara ...... East Pilbara SA3 West Pilbara ...... West Pilbara SA3 Other Queensland Wide Bay...... Wide Bay SA4 ...... Darling Downs/Maranoa SA4 Toowoomba ...... Toowoomba LGA Sunshine Coast ...... Sunshine Coast SA4 Gold Coast ...... Gold Coast SA4 Brisbane ...... Brisbane UCL

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Other Interstate Richmond Tweed ...... Richmond Tweed SA4 Coffs Harbour ...... Coffs Harbour SA4 Mid North Coast ...... Mid North Coast SA4 Riverina ...... Riverina SA4 Geelong ...... Geelong SA4 Hobart...... Hobart SA4 Tasmania ...... State Bunbury/Margaret River ...... Bunbury SA4

1.7 Analytical Methodology Cultural & Creative Activity in the Economy – QUT Definition Creative & Other Total Cultural Industry Industry Cultural & Creative Occupations (a) (b) (c)

Other Occupations (d) (e) (f)

Total (g) (h) (i)

In analysing the data, the following groupings and terminology are used: Core Activity ...... (a) Total Occupations Activity...... (c) (ie. a + b) Total Industry Activity ...... (g) (ie. a + d) Total Activity ...... (a) + (b) + (d)

The term “Intensity” is used to define the percentage of total workforce in a given area that is classed as “creative”.

1.8 Layout of Analysis The following analyses activity: o By region in core and total occupations; o By regions by industry groupings - areas of strengths and weaknesses. Analysis is grouped to compare Cairns with: o Queensland Regions o Queensland Regional Cities o Northern Australia Region o Northern Australia Cities o Other Interstate Regions There is some special analysis of Remote Northern Regions

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CULTURAL & CREATIVE ACTIVITY IN THE CAIRNS REGION Comparative Statistical Analysis (QUT Definitions)

2. ANALYSIS OF CORE & TOTAL CREATIVE OCCUPATIONS ACTIVITY

2.1 Analytical Framework The following compares Cairns region and city Core Creative and Total Creative Occupations with other regions and cities. o Numbers – Numbers employed in creative activities, 2016 Census. o Intensity – Percentage of total workforce employed in creative activities, 2016 Census. o Growth – Numbers employed in creative activity between 2011 Census and 2016 Census.

2.2 Queensland Regions & Cities Table #1: Creative Activity in Queensland Regions, 2016 Census

Core Creative Total Creative Occupations Intensity Change Intensity Change No. No. % (1) 2011-2016 % (1) 2011-2016 Brisbane UCL 14,368 1.46% 1,279 32,523 3.31% 3,382 Gold Coast SA4 3,475 1.30% 302 7,612 2.85% 982 Sunshine Coast SA4 2,072 1.37% 263 3,975 2.62% 582 Cairns SA4 830 0.78% 4 1,682 1.58% 49 Townsville SA4 489 0.47% -15 1,211 1.17% 35 Wide Bay SA4 454 0.45% -36 889 0.89% -56 Toowoomba LGA 373 0.52% 4 941 1.32% 26 SA4 342 0.35% -38 869 0.89% -36 Mackay Whitsunday SA4 295 0.38% -16 697 0.89% -4 Darling Downs Maranoa SA4 148 0.27% -4 348 0.63% 14 Note (1): Percentage of total workforce in creative activity as defined. Table #2: Creative Activity in Queensland Regional Cities, 2016 Census

Core Creative Total Creative Occupations Intensity Change Intensity Change No. No. % (1) 2011-2016 % (1) 2011-2016 Cairns LGA 613 0.85% -10 1,284 1.77% 73 Townsville LGA 457 0.53% -8 1,113 1.29% 9 Toowoomba LGA 373 0.52% 4 941 1.32% 26 Mackay LGA 196 0.37% -15 492 0.93% 10 Rockhampton LGA 171 0.50% -7 397 1.16% 2 In Queensland, Brisbane, Gold Coast and Sunshine Coast lead in numbers but also in intensity. Outside of these regions however, Cairns leads in “core” numbers by a long way being about double the next highest, the Townsville region.

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CULTURAL & CREATIVE ACTIVITY IN THE CAIRNS REGION Comparative Statistical Analysis (QUT Definitions)

Among the regional cities, Cairns leads by a substantial margin in “core” employment but Townsville comes up substantially in creative occupations not in creative industries. In terms of change Census 2016 over Census 2011, there is a strong difference between Brisbane, Gold Coast and Sunshine Coast as a group that have grown substantially and the regional areas that in the “core” activity have shown a decline except for very small growth in Cairns and Toowoomba. In Cairns SA4 however, there was an overall growth in the total creative occupations level of 48 representing a growth of about 6% over a five-year period. At city level, there was growth in total creative occupations of about 14%.

2.3 Northern Australia Regions & Cities Table #3: Creative Activity in Northern Australia Regions, 2016 Census

Core Creative Total Creative Occupations Intensity Change Intensity Change No. No. % (1) 2011-2016 % (1) 2011-2016 Cairns SA4 830 0.78% 4 1,682 1.58% 49 Far North SA3 43 0.39% -48 92 0.84% -103 Cairns/Far North Total 873 1,774 Darwin SA4 550 0.77% -30 1,247 1.75% -2 NT Outback SA4 258 0.84% -96 492 1.60% -132 Darwin/NT Outback Total 808 1,739 Townsville SA4 489 0.47% -15 1,211 1.17% 35 Outback North SA3 29 0.21% 2 64 0.46% -13 Townsville/Outback North Total 518 1,275 Central Queensland SA4 342 0.35% -38 869 0.89% -36 Mackay Whitsunday SA4 295 0.38% -16 697 0.89% -4 Central Qld/Mackay 637 1,566 Whitsunday Total Kimberley SA3 113 0.83% -42 193 1.42% -89 East Pilbara SA3 18 0.14% 0 47 0.36% -13 West Pilbara SA3 34 0.18% 7 84 0.44% 2 Kimberley/Pilbara Total 165 324 Note (1): Percentage of total workforce in creative activity as defined. Table #4: Creative Activity in Northern Australia Cities, 2016 Census

Core Creative Total Creative Occupations Intensity Change Intensity Change No. No. % (1) 2011-2016 % (1) 2011-2016 Cairns LGA 613 0.85% -10 1,284 1.77% 73 Darwin SA4 550 0.77% -30 1,247 1.75% -2 Townsville LGA 457 0.53% -8 1,113 1.29% 9 Mackay LGA 196 0.37% -15 492 0.93% 10 Rockhampton LGA 171 0.50% -7 397 1.16% 2

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In the North, Cairns/Far North region leads with the Northern Territory next where Outback NT adds substantially to numbers. In fact, in intensity, the Northern Territory leads the Cairns/Far North. Cairns LGA leads Darwin SA4 (effectively the city) in numbers but not in intensity. Kimberley SA3 also has a high intensity. The relevant cities show the same pattern. Cairns City and region led in growth Census 2011 to Census 2016, but a strong decline in Outback Queensland/Far North was recorded at total creative occupations level and in Outback NT.

2.4 Other Interstate Regions Table #5: Creative Activity in Northern Australia Regions, 2016 Census

Core Creative Total Creative Occupations Intensity Change Intensity Change No. No. % (1) 2011-2016 % (1) 2011-2016 Tasmania SA4 2,304 1.06% 132 4,447 2.05% 182 Geelong SA4 1,496 1.20% 281 3,411 2.73% 618 Hobart SA4 1,463 1.48% 114 2,867 2.90% 160 Richmond/Tweed SA4 1,356 1.41% 120 2,437 2.53% 301 Cairns SA4 830 0.78% 4 1,682 1.58% 49 Bunbury SA4 513 0.66% 74 1,011 1.30% 147 Mid North Coast SA4 498 0.67% 60 991 1.34% 114 Coffs Harbour/Grafton SA4 393 0.75% -9 796 1.53% 54 Riverina SA4 308 0.44% 16 760 1.09% 69 Note (1): Percentage of total workforce in creative activity as defined. In relation to other interstate regions, it is clear that Tasmania and Geelong have high levels in numbers and in intensity along with the Richmond/Tweed area. The Cairns SA4 region however, is next in numbers and intensity. Compared with the other regions shown, the Cairns region showed low growth.

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2.5 Remote Northern Regions Table #6: Creative Activity in Remote Northern Regions, 2016 Census

Core Creative Total Creative Occupations Intensity Change Intensity Change No. No. % (1) 2011-2016 % (1) 2011-2016 Outback NT SA4 258 0.84% -96 492 1.60% -132 Outback Queensland Far North SA3 43 0.39% -48 92 0.84% -103 North SA3 29 0.21% 2 64 0.46% -14 South Sa3 43 0.48% 5 69 0.78% -23 Western Australia Kimberley SA3 113 0.83% -42 193 1.42% -89 Pilbara West SA3 34 0.18% 7 84 0.44% 2 Pilbara East SA3 18 0.14% 0 47 0.36% -13 Note (1): Percentage of total workforce in creative activity as defined. The high numbers and intensity rate in Outback NT and Kimberley is notable, presumably due to high creative activity in Aboriginal communities. By comparison, Outback Far North (Peninsula and Torres) is recording much lower results.

2.6 General Observations Overall, it is clear that the large metropolitan centres have a higher intensity than the smaller cities and regions. The fact that the Australian average is above Brisbane indicates that Sydney and Melbourne are likely to have higher intensity levels. Within the North and within regional Queensland, the Cairns region stands out. However, in the wider Cairns region, Outback Far North (Peninsula and Gulf) are not recording intensity levels equivalent to outback NT and the Kimberley region. On a national scale in regional Australia away from the metropolitan centres, the Cairns region is not as strong as areas like Tasmania, Geelong and Richmond/Tweed but is up there next in line. Although not all regions have been examined, it is clear that the Cairns region is above most regional areas in southern Australia.

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CULTURAL & CREATIVE ACTIVITY IN THE CAIRNS REGION Comparative Statistical Analysis (QUT Definitions)

3. ANALYSIS BY CREATIVE INDUSTRIES - SPECIFIC AREAS OF STRENGTHS

3.1 General In this section, the intensity percent records total for that industry including both “core” creative occupations and other occupations.

3.2 Motion Picture & Video Production Although only a small sector, the Cairns SA4 region was very strong in this field. Table #7: Highest Ranking – Motion Picture & Video Production in Cultural & Creative Industries, Census 2016 Cities 2016 % Gold Coast 0.173 Richmond/Tweed 0.099 Australia 0.093 Brisbane 0.067 Geelong 0.060 Sunshine Coast 0.056 Cairns Region 0.043 Coffs Harbour 0.038 Tasmania 0.032 Bunbury 0.031 Mid North Coast 0.020 Source: Cummings Economics from Australian Bureau of Statistics data. The Cairns region still remains well above other northern Queensland regions: Cairns SA4 ...... 0.043% Toowoomba ...... 0.021% Townsville SA4 ...... 0.015% Mackay SA4 ...... 0.011% Central Qld SA4 ...... 0.009%

3.3 Professional Photographic Services While only a small sector, Cairns SA4 region was very strong in this field. Table #8: Highest Ranking – Professional Photographic Services in Cultural & Creative Industries, Census 2016 Cities 2016 % Gold Coast 0.163 Sunshine Coast 0.160 Geelong 0.150 Richmond/Tweed 0.114 Brisbane 0.112 Australia 0.103 Cairns SA3 0.089 Hobart 0.085 Source: Cummings Economics from Australian Bureau of Statistics data.

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3.4 Creative Artists, Musicians, Writers & Performers In this field, while exceeded by Hobart/Tasmania, Richmond Tweed, Sunshine Coast and Gold Coast, Cairns is just below the Australian average and above most of the other regions covered. Table #9: Highest Ranking – Creative Artists, Musicians, Writers & Performers in Cultural & Creative Industries, Census 2016 Cities 2016 % Richmond Tweed 0.393 Sunshine Coast 0.306 Hobart 0.263 Tasmania 0.205 Gold Coast 0.204 Australia 0.195 Geelong 0.189 Cairns SA3 0.187 Mid North Coast 0.170 Brisbane 0.168 Coffs Harbour 0.165 Darwin SA4 0.088 Source: Cummings Economics from Australian Bureau of Statistics data. In relation to the other main regions in Queensland, the Cairns Region is well ahead. Table #10: Ranking Qld Main Regions – Creative Artists, Musicians, Writers & Performers in Cultural & Creative Industries, Census 2016 Regions 2016 % Cairns Region SA4 0.187 Wide Bay Region SA4 0.095 Mackay Region SA4 0.070 Darling Downs SA4 0.064 Townsville Region SA4 0.062 Central Qld Region SA4 0.045 Source: Cummings Economics from Australian Bureau of Statistics data. A feature of this activity group is the high proportions in the remote areas with high indigenous populations. As the following table illustrates, these areas recorded proportions higher than all other regions covered. The Peninsula and Torres Strait area serviced out of Cairns being behind the Northern Territory Outback and Kimberley regions. Table #11: Remote Regions with High Indigenous Population – Creative Artists, Musicians, Writers & Performers in Cultural & Creative Industries, Census 2016 Regions 2016 % NT Outback SA4 0.582 Kimberley 0.381 Peninsula & Torres (Outback Qld-Far North) 0.327 Source: Cummings Economics from Australian Bureau of Statistics data.

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CULTURAL & CREATIVE ACTIVITY IN THE CAIRNS REGION Comparative Statistical Analysis (QUT Definitions)

4. ANALYSIS BY CREATIVE INDUSTRIES - SOME AREAS OF WEAKNESS

4.1 General In this section, the intensity percent records are total for that industry classification including both the “core” creative occupations and other occupations.

4.2 Newspaper Publishing The Cairns SA4 region has one of the lowest rates of employment in newspaper publishing in Australia. Table #12: Highest Ranking, Newspaper Publishing, Census 2016 2016 % Australia 0.144% Queensland Toowoomba LGA 0.139% Townsville Region SA4 0.137% Wide Bay Region SA4 0.131% Central Qld Region SA4 0.116% Cairns Region SA4 0.088% Mackay/ SA4 0.069% Other Australia Riverina Region SA4 0.144% Geelong Region SA4 0.137% Darwin Region SA4 0.136% Richmond/Tweed Region SA4 0.126% Mid North Coast Region SA4 0.126% Bunbury Region SA4 0.126% Coffs Harbour Region SA4 0.117% Source: Cummings Economics from Australian Bureau of Statistics data. Of the 14 regions listed, the Cairns region was the second lowest. Cairns city at 0.088 was the same as the Cairns region but compared badly with other regional cities. Rockhampton LGA ...... 0.175% Townsville LGA ...... 0.154% Toowoomba LGA ...... 0.139% Darwin SA4 ...... 0.136% Cairns LGA ...... 0.088%

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CULTURAL & CREATIVE ACTIVITY IN THE CAIRNS REGION Comparative Statistical Analysis (QUT Definitions)

4.3 Radio Broadcasting The Cairns SA4 region is weak but not exceptionally weak in radio broadcasting. Table #13: Highest Ranking, Radio Broadcasting, Census 2016 2016 % Australia SA4 0.053% Queensland Gold Coast Region SA4 0.090% Wide Bay Region SA4 0.070% Townsville Region SA4 0.060% Toowoomba LGA 0.049% SA4 0.047% Cairns Region SA4 0.046% Mackay/Whitsunday Region SA4 0.045% Central Qld Region SA4 0.041% Other Australia Darwin Region SA4 0.063% Mid North Coast Region SA4 0.062% Coffs Harbour Region SA4 0.061% Bunbury Region SA4 0.057% Richmond/Tweed Region SA4 0.039% Source: Cummings Economics from Australian Bureau of Statistics data.

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5. COMPARISONS WITH KEY REGIONS

The following Table #14 compares Cairns Region SA4 with Richmond/Tweed SA4 and Table #15 Cairns LGA with Townsville LGA and Darwin SA4 for employment in creative occupations in creative industries (ie. “core” creatives only).

These regions have similar total workforce.

Overall the Cairns Region was weaker compared with Richmond/Tweed.

Cairns was stronger in Radio Broadcasting employment and Museum Operation.

While Cairns leads overall in comparison with Darwin and Townsville, there are significant areas where Cairns does not lead and is weaker.

Cairns leads especially in jewellery manufacturing, magazine and book publishing, architecture services, advertising, professional photography, creative artists, musicians and performers. In total, it records as many as Darwin and Townsville combined.

However, Darwin leads in radio broadcasting and free to air television, by a long way in libraries and archives, computer system design, museum operation, performing arts venue operation, information media and arts and recreation services.

Townsville leads in newspaper publishing and other (non-book – magazines) publishing, specialised design services and performing arts operation.

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Table #14: Analysis Cairns SA4 & Richmond/Tweed SA4, Census 2016 Cairns Richmond/ Creative Core SA4 Tweed SA4 1612 Printing Support Services 0 10 2591 Jewellery and Silverware Manufacturing 21 27 5400 Publishing (except Internet and Music Publishing), nfd 0 15 5410 Newspaper, Periodical, Book and Directory Publishing, nfd 0 0 5411 Newspaper Publishing 56 57 5412 Magazine and Other Periodical Publishing 7 14 5413 Book Publishing 5 15 5419 Other Publishing (except Software, Music and Internet) 0 0 5420 Software Publishing 0 0 5500 Motion Picture and Sound Recording Activities, nfd 0 0 5510 Motion Picture and Video Activities, nfd 0 3 5511 Motion Picture and Video Production 29 55 5514 Post-production Services and Other Motion Picture and Video Activities 3 3 5520 Sound Recording and Music Publishing, nfd 0 3 5522 Music and Other Sound Recording Activities 0 4 5600 Broadcasting (except Internet), nfd 0 0 5610 Radio Broadcasting 28 15 5620 Television Broadcasting, nfd 0 0 5621 Free-to-Air Television Broadcasting 14 25 5622 Cable and Other Subscription Broadcasting 0 3 5700 Internet Publishing and Broadcasting 0 5 5900 Internet Service Providers, Web Search Portals and Data Processing 0 0 Services, nfd 6010 Libraries and Archives 4 30 6921 Architectural Services 95 136 6924 Other Specialised Design Services 84 196 6940 Advertising Services 40 70 6991 Professional Photographic Services 93 100 7000 Computer System Design and Related Services 120 194 8910 Museum Operation 23 8 9000 Creative and Performing Arts Activities, nfd 9 7 9001 Performing Arts Operation 11 30 9002 Creative Artists, Musicians, Writers and Performers 176 338 9003 Performing Arts Venue Operation 3 6 J000 Information Media and Telecommunications, nfd 8 13 R000 Arts and Recreation Services, nfd 4 8 Total Selected Industries 852 1392 Other Industries 1459 1652 Total All Industries 2303 3047 Source: Cummings Economics from ABS Census 2016.

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Table #15: Analysis Cairns SA4, Townsville SA4 & NT, Census 2016 Cairns Darwin Townsville Creative Core LGA SA4 LGA 1612 Printing Support Services 0 0 3 2591 Jewellery and Silverware Manufacturing 7 4 6 5400 Publishing (except Internet and Music Publishing), nfd 0 0 3 5410 Newspaper, Periodical, Book and Directory Publishing, nfd 0 0 3 5411 Newspaper Publishing 38 46 52 5412 Magazine and Other Periodical Publishing 7 3 0 5413 Book Publishing 5 0 0 5419 Other Publishing (except Software, Music and Internet) 0 0 0 5420 Software Publishing 0 0 0 5500 Motion Picture and Sound Recording Activities, nfd 0 0 0 5510 Motion Picture and Video Activities, nfd 0 0 0 5511 Motion Picture and Video Production 21 16 10 5514 Post-production Services & Other Motion Picture & Video 3 0 4 Activities 5520 Sound Recording and Music Publishing, nfd 0 0 0 5522 Music and Other Sound Recording Activities 0 0 0 5600 Broadcasting (except Internet), nfd 0 0 0 5610 Radio Broadcasting 20 21 19 5620 Television Broadcasting, nfd 0 0 0 5621 Free-to-Air Television Broadcasting 14 82 22 5622 Cable and Other Subscription Broadcasting 0 0 0 5700 Internet Publishing and Broadcasting 0 0 0 5900 Internet Service Providers, Web Search Portals and Data 0 0 0 Processing Services, nfd 6010 Libraries and Archives 4 26 0 6921 Architectural Services 81 49 57 6924 Other Specialised Design Services 64 50 71 6940 Advertising Services 41 12 16 6991 Professional Photographic Services 75 33 54 7000 Computer System Design and Related Services 87 101 63 8910 Museum Operation 15 24 11 9000 Creative and Performing Arts Activities, nfd 3 3 3 9001 Performing Arts Operation 5 10 11 9002 Creative Artists, Musicians, Writers and Performers 103 53 47 9003 Performing Arts Venue Operation 3 8 3 J000 Information Media and Telecommunications, nfd 6 7 3 R000 Arts and Recreation Services, nfd 4 9 5 Total Selected Industries 629 564 471 Other Industries 1169 1226 1199 Total All Industries 1797 1788 1669 Source: Cummings Economics from ABS Census 2016.

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6. SOME BROAD CONCLUSIONS

The Cairns Region is clearly the leading hub for cultural and creative activity in Queensland outside of the South East corner and northern Australia. However, its position in the North is closely followed by the Northern Territory. The high activity in indigenous communities in the Northern Territory is a factor in this. The figures for the Northern Territory and Kimberley compared with the Peninsula and Torres point to a possible potential to step up activity in the indigenous communities. However, it is clearly behind regional leaders in southern Australia with scope to target a catch up to regions like Richmond Tweed, Geelong and Tasmania. Comparisons with the Townsville region highlights a comparative weakness in the Cairns region, especially in Newspaper Publishing. Comparisons with Richmond Tweed indicates the strength of that region in Motion Picture & Video Production. Although the Cairns Region is strong in this field compared with the rest of the North and most of regional Australia, the Richmond Tweed numbers indicate, it could be stronger. While the Cairns Region leads regional Queensland in Creative Artists, Musicians, Writers & Performers, the Richmond Tweed has double the numbers indicating again a potential for improvement.

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CULTURAL & CREATIVE ACTIVITY IN THE CAIRNS REGION Comparative Statistical Analysis (QUT Definitions)

CULTURAL & CREATIVE ACTIVITY IN THE CAIRNS REGION

Comparative Statistical Analysis (QUT Definitions)

APPENDIX 1 Creative Employment by Industry – Selected Occupations & Other by Regions

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