EVENT DIRECTORY Considered as the country’s premiere design and lifestyle event, Manila FAME is a bi-annual showcase of craftsmanship, design innovation, and artisanship in Philippine products. It features finely selected furniture and home furnishings, holiday gifts and décor, and fashion accessories designed and crafted in the Philippines for the global market. Manila FAME is the second longest-running trade show in the Asia-Pacific, and is the only trade event in the country that is approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. EDITORIAL BOARD EDITORIAL STAFF EDITORIAL ADVISERS Gregory L. Domingo Gilda R. Dela Cruz Ma. Lourdes D. Mediran Secretary Editor Supervising Deputy Executive Director, Department of Trade and Industry CITEM Rochel S. Bartolay Ponciano C. Manalo, Jr. Maria Rita O. Matute Niña Alyssa Mae P. Uy Deputy Executive Director Undersecretary Eloisa Rae A. Avila Trade & Investment Promotions Group Value Creation And Promotion Department, Department of Trade and Industry Rizza V. Estadola CITEM Nedheline S. Barquin Rosario Virginia C. Gaetos Jerda Anastacia D. Redondo Romleah Juliet P. Ocampo Department Manager Editor-in-Chief Contributing Writers Project Management Department, CITEM Executive Director, Center for International Trade Expositions and Missions (CITEM) Elisha A. Darusin Layout Artist Arturo Cruz Dimaano Department Manager Jasfrey F. Carandang Marketing Communications Department, Marlon V. Dedal CITEM Patricia Pangan-Bagulbagul Ricki Marcelo Mark Dresden L. Umayan / Shally Culvera Alex C. Arcilla Associate Editor for Creative Design Joshua John G. Mercado and Production / Officer-in-Charge Trinette O. Riguerra Creative Services Division, CITEM Contributing Photographers COPYRIGHT The March 2015 Manila FAME Event Directory is published by Center for International Trade Expositions and Missions (CITEM) Golden Shell Pavilion, Roxas Boulevard Corner Sen. Gil J. Puyat Avenue Pasay City, 1300 Philippines Tel. Nos.: (632) 831.1282 / 831.2201 Loc 204 / 238 Fax Nos.: (632) 832.3965 / 834.0177 Email: [email protected] Website: www.citem.com.ph © 2015 Center for International Trade Expositions and Missions (CITEM) All rights reserved. 3 Contents 06 Creative Direction 26 At a Glance • About Manila FAME • Fast Facts 09 • Show Rules 28 10 Creative Team 30 11 Manila FAME March 2015 32 Event Highlights Design Philippines Scenography Light & Shadow Lighting Installations Red Box • Manila Wear 12 OTOP Marketplace • International Hall 40 Design Week Philippines Katha Awards • Design Talks • Design Tours 18 Creative Environment 67 Special Services for Service Suppliers FAME Buyers 67 Official Partner Hotel Partner Agencies Accredited Hotels 70 Event Floor Plan 71 Organizers Product Category 72 Advertisements Exhibitors Listing 64 Foreign Exhibitors Media Partners For this 61st edition of Manila FAME, three generations of designers gather -- from seasoned artisans tested by time, to young and bright artists starting to make a mark in the design world, to the up-and-coming talents brimming with raw ingenuity – to create an encompassing experience of Philippine craftsmanship that will ignite a spark of inspiration in the world of fashion and design. 6 With the United Nations’ proclamation of the year 2015 as the International Year of Light and Light-based Technologies, Manila FAME gives special focus on one of its emerging design-driven sectors – lamps and lighting – with a unique lighting installation based on material, color, and regional representation. 7 8 About Manila FAME Since 1983, Manila FAME has nurtured and promoted Philippine manufacturers and producers in the global market, consistently featuring top-quality export products and unique Philippine craftsmanship in home and fashion. Organized by the Philippine Department of Trade and Industry (DTI), through the Center for International Trade Expositions and Missions (CITEM), Manila FAME, which is held twice a year in March and October, is one of the longest running trade shows in the Asia Pacific, featuring the latest Philippine-made creations from artisans and manufacturers. It is the only trade event in the country approved by the Union des Foires Internationales (UFI), the Global Association of the Exhibition Industry. Fast Facts Frequency: Twice a year (March and October) Exhibition Size (gross) : 7,100 sqm Exhibition Date: 13-16 March 2015 Exhibition Hours: 9 AM - 6 PM Scale: Approved Event by Union des Foires Internationales (UFI), The Global Association of the Exhibition Industry Trade Buyer Profile: Foreign Buyers & Importers, Wholesalers, Distributors, Trading Firms, Merchandising Agents, Buying Offices, Department Stores, Retailers, Mail-Order Houses, Architects, Interior Designers, Facility Managers, etc. Show Rules • Registration is required for all. • Sketching and taking pictures of products are prohibited. • Business attire is encouraged. • Children below 12 years old are not allowed in the exhibition area and may stay at the Kids Area. • Booths inside the fair will allow order-taking only on March 13-14. Selling is allowed on March 15-16. 9 Creative Team The creative team is composed of interior design and fashion luminaries Budji Layug, Josie Natori, and Kenneth Cobonpue. Each has his and her own individual style, special in their uniqueness. Together, they create a striking presentation full of life and soul and from it, draw innovation and a refreshing, unparalleled design innovation. 10 Manila FAME March 2015 Manila FAME opens in 2015 with new vigor and optimism as it continues to inspire with a strong statement on what is design-forward, popular, artisanal, and soulful. Each show edition embodies the true spirit of Filipino craftsmanship. The March 2015 edition will usher in a fresh approach with the 21st-century consumer in mind, with an impressive show of handcrafted products for the home, including holiday decor and fashion wearables — all designed in the Philippines for the global market. Sourcing at the Manila FAME is an experience. It is undisputedly The Design and Lifestyle Event of Asia. 11 Event Highlights SCENOGRAPHY The Design Philippines Scenography puts together the latest collections from exhibitors and synthesizes them in one bold curatorial presentation to capture the latest trend in the lifestyle retail concept. Design Philippines Scenography’s grand ambition is to trigger desires and ideas for the next season’s merchandise collection. It is curated by Manila FAME Creative Director, Budji Layug. 12 LIGHT & SHADOW Visitors to the Manila FAME are given a glimpse into the creative philosophies and sensibilities of the country’s design talents as they give their own interpretation of “Light and Shadow.” In celebration of the International Year of Light and Light-based Technologies, Jinggoy Buensuceso, Stanley Ruiz, and Wataru Sakuma meticulously LIGHT & SHADOW worked with select manufacturers to develop their personal and poetic play of lighting products with environmental/space design. 13 RED BOX Fresh. Modern. Current. The story continues with the incubation and development of Red Box designers – Rachelle Dagñalan, Gabby Lichauco, Lilianna Manahan, and Joseph Rastrullo. Each Red Box designer has been given the design challenge scenario of using the show window concept to create a suspended reality installation of their own choosing to highlight product concepts developed with partner manufacturers. Red Box is a design development program of CITEM which aims to nurture the next generation of Philippine designers. In every edition of Manila FAME, Red Box continues its work with emerging talents by matching them with local manufacturers to create fresh design concepts that reflect their unique design sensibility. Red Box designers are nurtured and guided under the expertise of the Manila FAME Creative Team. 14 Manila Wear Chic. Stylish. Relevant. Now on its fourth year, this selective group of fashion-forward designers and brands collectively defines the spirit of the Manila Wear lifestyle. Adante Collections, Amarie, AVEL, Beatriz, Filip+Inna, Joel Escober, Joanique, Ken Samudio, Maco Custodio, and Michelline Syjuco are the featured brands that have found a loyal following in the global sourcing community. Fresh, artisanal, and consistently evolving, Manila Wear is a confident statement to the growing globalization of the Philippine fashion design sector. 15 PHILIPPINESPHILIPPINES ONE TOWN, ONE PROODUCT OTOP Marketplace Home. Means. Life. The One Town, One Product (OTOP) group participation features carefully selected small and medium enterprises (SMEs) from the various regions of the Philippines that make use of the country’s indigenous raw materials and local skills and talents. OTOP provides a venue for home-based SMEs to sell their products, their means for a better life. 16 ASEAN Partner Country: Indonesia The 61st edition of Manila FAME teams up with Indonesia as its ASEAN country partner which brings together under one roof its various home and fashion exhibitors, tapping the international as well as the local markets. 17 18 Design Week Philippines is a multi- It has its roots in Proclamation No. faceted fête of the arts and design 277, signed by President Benigno S. aimed at fostering creativity and Aquino III on October 2011, declaring spurring innovations. It is highlighted its celebration every third week of with activities that speak of Filipino March and October of each year. ingenuity and design breakthroughs This national initiative is envisaged that strengthen