TYPOGRAPHY

By: Daniel Salomon ...... 3 Std...... 4 ...... 5 ITC Std...... 6 Josefin Slab...... 7 R Times New Roman 3 Nymphs blitz quick vex dwarf jog. fact: 24pt. Times New Roman has been utilized for about every typographic application imaginable. It is considered an exceptionally legible design that translates well to hard copy and on-screen environments.

Esophagographers Times New Roman Bold 36pt.

shanghaiings Times New Roman Italic 18pt.

scintillescent Times New Roman T regular 24pt.

horseshvover Times New Roman regular 14pt.

arraigning Times New Roman R Italic N30pt. 4 Bodoni Std Aa Aa Aa Aa Aa Aa

Bodoni Std Bodoni Std Bodoni Std Bodoni Std Bodoni Std Bodoni Std Italic Poster Poster Bold Roman Book Roman Italic 36pt. 36pt. 36pt. 36pt. 36pt. 36pt. Font fact: Bodoni is the utilized in the recognizable poster for the movie and play “Mama Mia!”

Roman 18pt. A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9

Bold 18pt. A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9

Poster 30pt. MAMMA MIA! Bodoni Std 5 Rockwell † Rockwell Regular 36pt. †

† Rockwell Regular 30pt. †

† Rockwell Regular 24pt. †

† Rockwell Regular 18pt. †

† Rockwell Regular 30pt. †

Font facts:

- Strong and heavy serifs - 90º vertical stress - Large x height - Short ascenders and decenders - Minimal contrast 6 ITC Garamond Std

Aa Aa Aa

ABCDEFGHIJKLM ITC Garamond Std ITC Garamond Std ITC Garamond Std NOPQRSTUVWXYZ Ultra 36pt. Bold 36pt. Italic 36pt. abcdefghijklm nopqrstuvwxyz 0123456789 ITC Garamond Ultra Std Pseudomythical ABCDEFGHIJKLM (36pt.) NOPQRSTUVWXYZ abcdefghijklm Pseudomythical nopqrstuvwxyz (30pt.) 0123456789 ITC Garamond Bold Std Pseudomythical ABCDEFGHIJKLM (24pt.) NOPQRSTUVWXYZ abcdefghijklm Pseudomythical nopqrstuvwxyz (18pt.) 0123456789 ITC Garamond Book Std Pseudomythical ABCDEFGHIJKLM (14pt.) NOPQRSTUVWXYZ abcdefghijklm Pseudomythical nopqrstuvwxyz (12pt.) 0123456789 ITC Garamond Light Std

Font fact: Claude Garamond was not successful in business and died of poverty. Josefin Slab 7 & Josef Slab Thin 36pt. & Josef Slab Light 36pt. & Josef Slab Regular 36pt.

& Josef Slab SemiBold 36pt. & Josef Slab Bold 36pt. & Josef Slab Italic 36pt.

Six big devils from Japan quickly forgot how to waltz.

“Nothing made by a human can avoid personal expression, and nothing made for a human should avoid personal expression.” - Hrant Papazian SANS SERIF LT Std...... 9 Neue LT Std ...... 10 ...... 11 Snell Roundhand...... 12 Noto Sans ...... 13 Optima LT Std 9 Aa Aa Aa

Optima LT Std Optima LT Std Optima LT Std Extra Black Italic Extra Black Black Italic 36pt. 36pt. 36pt.

Aa Aa Aa

Optima LT Std Optima LT Std Optima LT Std Black Bold Italic Bold 36pt. 36pt. 36pt.

Aa Aa Aa

Optima LT Std Optima LT Std Optima LT Std Font fact: Demi Italic Demi Medium Italic 36pt. 36pt. 36pt. Optima is a clear and precise typeface inspired by classical Roman inscriptions. It is distinguished by the curves and straights which vary Aa Aa Aa meticulously in thickness.

Optima LT Std Optima LT Std Optima LT Std Medium Italic Roman 36pt. 36pt. 36pt. 10 Helvetica Neue LT Std Helvetica Neue LT Std Ultra Light Helvetica Neue LT Std Ultra Light Italic Helvetica Neue LT Std Thin Helvetica Neue LT Std Thin italic Helvetica Neue LT Std Light Helvetica Neue LT Std Light Italic Helvetica Neue LT Std Roman Helvetica Neue LT Std Italic Helvetica Neue LT Std Medium Helvetica Neue LT Std Medium Italic Helvetica Neue LT Std Bold Helvetica Neue LT Std Bold Italic Helvetica Neue LT Std Heavy Helvetica Neue LT Std Heavy Italic Helvetica Neue LT Std Black Helvetica Neue LT Std Black Italic (18pt.)

Font facts: When Helvetica was created in 1957, the original name was “Neue Haas Grotesk,” which translates to “New Haas Sans Serif.” However, the participating companies later settles on Helvetica, which was an approximation to “Helvetia,” the Latin name for Switzerland. Futura Std 11

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m A B C D E F G H I J K L M A B C D E F G H I J K L M n o p q r s t u v w x y z N O P Q R S T U V W X Y Z N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9 a b c d e f g h i j k l m a b c d e f g h i j k l m n o p q r s t u v w x y z n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 A B C D E F G H I J K L M 0 1 2 3 4 5 6 7 8 9 N O P Q R S T U V W X Y Z a b c d e f g h i j k l m A B C D E F G H I J K L M A B C D E F G H I J K L M n o p q r s t u v w x y z N O P Q R S T U V W X Y Z N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9 a b c d e f g h i j k l m a b c d e f g h i j k l m n o p q r s t u v w x y z n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 A B C D E F G H I J K L M 0 1 2 3 4 5 6 7 8 9 N O P Q R S T U V W X Y Z a b c d e f g h i j k l m A B C D E F G H I J K L M A B C D E F G H I J K L M n o p q r s t u v w x y z N O P Q R S T U V W X Y Z N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9 a b c d e f g h i j k l m a b c d e f g h i j k l m n o p q r s t u v w x y z n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 A B C D E F G H I J K L M 0 1 2 3 4 5 6 7 8 9 N O P Q R S T U V W X Y Z a b c d e f g h i j k l m A B C D E F G H I J K L M A B C D E F G H I J K L M n o p q r s t u v w x y z N O P Q R S T U V W X Y Z N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9 a b c d e f g h i j k l m a b c d e f g h i j k l m n o p q r s t u v w x y z n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9

Font facts: (10pt.) Futura’s capital letters may be traced back to ancient Greek engraving; but the lowercase letters are simply a desing modification made by The Bauer of Frankfurt, which changed the previously illegible typeface design precepts. 12 Snell Roundhand LT

Snell Roundhand LT Script 30pt. The quick brown fox jumps over a lazy dog.

Snell Roundhand LT Bold Script 30pt. The quick brown fox jumps over a lazy dog.

Snell Roundhand LT Black Script 30pt. The quick brown fox jumps over a lazy dog.

Font facts:

The Snell Roundhand typeface was developed by in 1965. This connecting script was based on the roundhand script of Charles Snell, a writing master from the 1600s. Noto Sans 13

"People only talk about if they are type designers, graphic designers, or are angry about them." - Christian Schwartz Right as rain Noto Sans Italic 30pt.

Out of order Noto Sans Regular 14pt.

Get your goat Noto Sans Italic 18pt.

Busy as a bee Noto Sans Bold 36pt.

Last laugh Noto Sans Regular 24pt. DISPLAY Alfa Slab One...... 15 Alfa Slab One

30pt. 15 This is an example 18pt.

24pt. of how Alfa Slab One 36pt.

18pt. looks in different sizes 48pt.

“If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, the other to take information off the page. When it is a good design, the reader has to feel comfortable because the letter is both banal and beautiful.”

- Adrian Frutiger HAND WRITING Indie Flower...... 17 Indie Flower 17 v

“By all means break the rules, and break them beautifully, deliberately, and well. That is one of the ends for which they exist.”

- Robert Bringhurst

PACK MY BOX WITH FIVE

DOZEN LIQUOR JUGS. 30PT. Pack my box with five dozen liquor jugs.

PACK MY BOX WITH FIVE

DOZEN LIQUOR JUGS. 18PT. Pack my box with five dozen liquor jugs. MONOTYPE Roboto Mono...... 19 Roboto Mono 19 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Roboto Mono Regular 36pt.

“She feels in italics and thinks in CAPITALS.” - Henry James ©Daniel Salomon: editor/desinger ComD 250, Typography and Information Desing Professor Cindiana koren prattMWP College of Art and Desing Utica, NY І 2018