2021 International Conference on Education, Humanity and Language, Art (EHLA 2021) ISBN: 978-1-60595-137-9 Research on the Influencing Factors of the Construction of Tourism and Leisure Characteristic Towns in Sichuan Province under the Background of New Urbanization Yi-ping WANG1,a,* and Xian-li ZHANG2,b 1,2School of Business, Southwest Jiaotong University Hope College, Chengdu, Sichuan, China
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[email protected] *Corresponding author Keywords: Tourism and leisure characteristic towns, Influencing factors, New urbanization. Abstract. Promoting the construction of characteristic towns under the background of new urbanization is an important way for my country to break the bottleneck of economic development and realize economic transformation and upgrading. In recent years, although the construction of characteristic towns in Sichuan Province has achieved remarkable results and a large number, especially tourist and leisure characteristic towns accounted for the largest proportion, they still face urgent problems such as avoiding redundant construction, achieving scientific development, and overall planning. This study takes 20 cultural tourism characteristic towns selected by the first batch of Sichuan Province as the research object, combined with field research and tourist questionnaire surveys, and screened out relevant influencing factors of characteristic towns from different aspects such as transportation, economy, industry, ecology, historical and cultural heritage. Analyze the correlation with the development level of characteristic towns in order to find out the key factors affecting the development of characteristic towns of this type, provide a policy basis for the scientific development and overall planning of reserve characteristic towns in our province, and contribute to the construction of new urbanization And provide advice and suggestions on the development of tourism industry in our province.