Research on the Influencing Factors of the Construction of Tourism and Leisure Characteristic Towns in Sichuan Province Under Th
Total Page:16
File Type:pdf, Size:1020Kb
2021 International Conference on Education, Humanity and Language, Art (EHLA 2021) ISBN: 978-1-60595-137-9 Research on the Influencing Factors of the Construction of Tourism and Leisure Characteristic Towns in Sichuan Province under the Background of New Urbanization Yi-ping WANG1,a,* and Xian-li ZHANG2,b 1,2School of Business, Southwest Jiaotong University Hope College, Chengdu, Sichuan, China [email protected], [email protected] *Corresponding author Keywords: Tourism and leisure characteristic towns, Influencing factors, New urbanization. Abstract. Promoting the construction of characteristic towns under the background of new urbanization is an important way for my country to break the bottleneck of economic development and realize economic transformation and upgrading. In recent years, although the construction of characteristic towns in Sichuan Province has achieved remarkable results and a large number, especially tourist and leisure characteristic towns accounted for the largest proportion, they still face urgent problems such as avoiding redundant construction, achieving scientific development, and overall planning. This study takes 20 cultural tourism characteristic towns selected by the first batch of Sichuan Province as the research object, combined with field research and tourist questionnaire surveys, and screened out relevant influencing factors of characteristic towns from different aspects such as transportation, economy, industry, ecology, historical and cultural heritage. Analyze the correlation with the development level of characteristic towns in order to find out the key factors affecting the development of characteristic towns of this type, provide a policy basis for the scientific development and overall planning of reserve characteristic towns in our province, and contribute to the construction of new urbanization And provide advice and suggestions on the development of tourism industry in our province. 1. Introduction In July 2016, the National Development and Reform Commission, the Ministry of Finance and the Ministry of Housing and Urban-Rural Development decided to carry out the cultivation of characteristic towns nationwide, and plans to build 1,000 small towns with their own characteristics by 2020 [1]. On the whole, Sichuan Province, as a major tourist province, relies on its rich tourism resources, cultural heritage, economic foundation advantages, and policy dividend advantages, a large number of characteristic towns have been built, with outstanding results. In June 2017, Sichuan Province selected 42 towns as the first batch of provincial characteristic towns. In March 2019, Sichuan Province identified 20 units including Anren Town, Dayi County, Chengdu City as the first batch of "Sichuan Province Cultural Tourism Characteristic Towns". Although there are a large number of characteristic towns in Sichuan with outstanding results, there are also some problems that cannot be ignored, such as a relatively large population base, a low level of urbanization development, and insufficient industrial development advantages. The industrial structure of most small towns is relatively single and the problem of homogeneity is serious. Secondly, compared with the developed coastal areas, there are still some gaps, which are mainly manifested in the obvious problems of "small, scattered and weak", the characteristic advantages are not prominent enough, and the comprehensive carrying capacity still needs to be improved [2]. Therefore, it is necessary to find out the key factors affecting the construction level of characteristic towns from the top-level design to realize scientific development and reasonable layout. 1 2. Research Object, Research Index Selection and Data Source 2.1. Research Object Among the six characteristic towns of tourism and leisure, modern agriculture, commerce and logistics, processing and manufacturing, cultural creativity, and technology and education, Sichuan Province has the largest number of characteristic towns in terms of the number of tourist and leisure characteristic towns [3], as shown in Table 1. Table 1. Distribution and proportion of 200 characteristic towns in the development plan of characteristic small towns in Sichuan Province during the 13th Five-Year Plan. Tourism and Modern Business Processing and types Cultural creativity leisure agriculture logistics manufacturing Number 47 45 31 30 32 Percentage 24% 22% 16% 15% 16% Source: Sichuan Provincial Development and Reform Commission "The 13th Five-Year Plan for the Development of Characteristic Small Towns in Sichuan Province", February 2017 Because the important status of tourism and leisure characteristic towns and the construction of different types of characteristic towns are quite different, this paper mainly selects the largest proportion of tourism and leisure characteristic towns for research. This study selects 20 cultural tourism characteristic towns selected by the Sichuan Provincial Bureau of Culture and Tourism in March 2019. The 20 cultural and tourist characteristic towns have undergone a strict selection process and are among the 20 most representative towns of this type in Sichuan Province. The specific list is shown in Table 2. Table 2. List of cultural tourism characteristic towns in Sichuan Province (in no particular order). Serial Serial Characteristic Towns name Characteristic Towns name number number Nanguanshi Paifang Ancient Town, Longchang 1 Anren Town, Dayi County, Chengdu 11 City, Neijiang City 2 Jiezi Town, Chongzhou City, Chengdu 12 Luocheng Town, Qianwei County, Leshan City 3 Pingle Town, Qionglai City, Chengdu 13 Lizhuang Town, Cuiping District, Yibin City 4 Xianshi Town, Yantan District, Zigong City 14 Enyang Town, Enyang District, Bazhong City 5 Yaoba Town, Hejiang County, Luzhou City 15 Shangli Town, Yucheng District, Ya'an City 6 Taiping Town, Gulin County, Luzhou City 16 Liujiang Town, Hongya County, Meishan City Baimaguan Town, Luojiang District, Deyang 7 17 Labor Town, Lezhi County, Ziyang City City Shuimo Town, Wenchuan County, Aba 8 Qinglian Town, Jiangyou City, Mianyang City 18 Prefecture Zhaohua Town, Zhaohua District, Guangyuan 9 19 Bamei Town, Daofu County, Ganzi Prefecture City Longfeng Town, Chuanshan District, Suining Huili Ancient City, Huili County, Liangshan 10 20 City Prefecture Source: Announcement by the Sichuan Provincial Bureau of Culture and Tourism, March 2019 2.2. Research Index Selection This research is based on the characteristics of the characteristic town cultivation requirements proposed by the Ministry of Housing and Urban-Rural Development, the Ministry of Finance, and the National Development and Reform Commission in February 2016. The town construction situation and tourist satisfaction survey questionnaire collated and revised the data, and a representative, universal and systematic summary table of influencing factors in the construction of characteristic towns was determined [4-5], as shown in Table 3. 2 Table 3. Summary table of screening of influencing factors of characteristic towns. First-level Serial Secondary evaluation index Content evaluation index number 1 Distance from central city Distance from central city 2 Distance from airport Distance from airport Public transportation Public transportation construction in characteristic transportation 3 construction towns Surrounding highway 4 Distance to high-speed exit conditions Economic development level 1 Per capita GDP of the city, City GDP of surrounding areas economy 2 Local permanent population Number of permanent residents in the city 3 Play time Average play days 4 ticket price Ticket price Proportion of total tourism 1 Proportion of total tourism revenue to regional GDP Industry revenue 2 Tourism status assessment Attractions Rating Quality level of tourist 1 Quality level of tourist attractions attractions Construction of supporting ecology 2 Number of hotels and restaurants facilities Introduce large-scale tourism 3 Number of surrounding attractions projects historical and cultural 1 Historical origin History of the town heritage 2 cultural connotation Historical and cultural town level Characteristic town 1 Revenue data Comprehensive annual tourism income construction level 2 Number of visitors Annual number of visitors Source: compiled by the author 2.3. Data Source In terms of data collection, a questionnaire survey was conducted on the most representative towns of Anren, Dayi County, Chengdu City, Jiezi Ancient Town, and Pingle Ancient Town, Qionglai, which are the most representative cities in Sichuan Province Degree related data. Questionnaire surveys are mainly conducted through field surveys, email consultations, and online questionnaires. According to statistics, this study sent a total of 300 questionnaires, excluding invalid questionnaires, and finally retained 226, with an effective response rate of 75.33%. Indicators of influencing factors at various levels of characteristic towns mainly come from on-site surveys of scenic spots, online data from the Gaode Map APP, national economic statistics bulletins published by local governments, introductions to scenic spots published on official websites of local governments and tourism websites, promotion materials on tourism websites, and Statistics from National Bureau of Statistics, etc. 3. Correlation Analysis of Influential Factors in the Construction of Tourist and Leisure-type Characteristic Towns in Sichuan Province In this research, the comprehensive annual tourism income of characteristic towns and the number of tourists