The Power of NTV: Truth in Numbers

Nippon Television Network 3 Annual Report 2009 Creativity During the year ended March 31, 2009, NTV was the only key commercial station to either maintain or improve its household viewer ratings in all time periods. In particular, we earned the No. 1 viewer rating in the non-prime time period.

Viewer Ratings by Viewing Time Period NTV Programs with the Top 10 Household Viewer Ratings Years Ended March 31 in the Year Ended March 31, 2009

All Day 2008 2009 Change Program Genre Broadcast Broadcast Viewer (6:00–24:00) Date Start Rating NTV 8.3 8.3 0 24-Hour Television 31st: Aug. 31, 19:00 1 Charity 30.2% Company A 8.7 8.5 -0.2 “Love Saves the Earth” Part 10 2008 (Sun.) (114 min.) Company B 7.9 7.8 -0.1 Company C 7.6 7.5 -0.1 2008 Professional Baseball Championship: Nov. 9, 18:10 Company D 3.8 3.5 -0.3 2 Sports 28.2% Yomiuri Giants vs. Seibu Lions, 2008 (Sun.) (212 min.) Game 7 Golden Time 2008 2009 Change (19:00–22:00) Aug. 17, 08:10 3 Beijing Olympics Sports 28.1% 2008 (Sun.) (210 min.) NTV 12.1 12.4 +0.3 Company A 13.8 13.3 -0.5 85th Hakone Ekiden Jan. 3, 07:50 Company B 11.5 11.4 -0.1 4 Sports 27.5% Return Leg, Part 2 2009 (Sat.) (388 min.) Company C 11.7 11.2 -0.5 Company D 8.3 7.7 -0.6 85th Hakone Ekiden Jan. 2, 07:50 5 Sports 26.5% Outward Leg, Part 2 2009 (Fri.) (375 min.) Prime Time 2008 2009 Change (19:00–23:00) Apr. 19, 21:00 6 GOKUSEN Drama 26.4% NTV 12.2 12.4 +0.2 2008 (Sat.) (84 min.)

Company A 13.6 13.4 -0.2 LINE-UP LAW OFFICE Presents Company B 12.3 12.1 -0.2 May 11, 21:00 6 100 Pictures to Build Schools Variety 26.4% Company C 11.6 11.1 -0.5 2008 (Sun.) (84 min.) in Cambodia Company D 7.9 7.3 -0.6 24-Hour Television Drama Special: Aug. 30, 21:28 8 Drama 25.6% Myu no Ashi, Anyo, Papa ni Ageru 2008 (Sat.) (120 min.) Non-Prime Time 2008 2009 Change (6:00–19:00, 23:00–24:00)

NTV 8.3 8.7 +0.4 Feb. 8, 17:30 9 SHOTEN Variety 23.7% 2009 (Sun.) (30 min.) Company A 8.7 8.5 -0.2 Company B 7.9 7.8 -0.1 Jul. 6, 22:00 Company C 7.6 7.5 -0.1 10 OSHAREISM Family Special Variety 20.8% 2008 (Sun.) (60 min.) Company D 3.8 3.5 -0.3

4 Nippon Television Network Annual Report 2009 During the year ended March 31, 2009, NTV was the only key commercial station to either maintain or improve its household viewer ratings in all time periods. In particular, we earned the No. 1 viewer rating in the non-prime time period.

Viewer Ratings by Viewing Time Period NTV Programs with the Top 10 Household Viewer Ratings Years Ended March 31 in the Year Ended March 31, 2009

All Day 2008 2009 Change Program Genre Broadcast Broadcast Viewer (6:00–24:00) Date Start Rating NTV 8.3 8.3 0 24-Hour Television 31st: Aug. 31, 19:00 1 Charity 30.2% Company A 8.7 8.5 -0.2 “Love Saves the Earth” Part 10 2008 (Sun.) (114 min.) Company B 7.9 7.8 -0.1 Company C 7.6 7.5 -0.1 2008 Professional Baseball Championship: Nov. 9, 18:10 Company D 3.8 3.5 -0.3 2 Sports 28.2% Yomiuri Giants vs. Seibu Lions, 2008 (Sun.) (212 min.) Game 7 Golden Time 2008 2009 Change (19:00–22:00) 24-Hour Television 31st: Aug. 17, 08:10 3 Beijing Olympics Sports 28.1% “Love Saves the Earth” Part 10 2008 (Sun.) (210 min.) NTV 12.1 12.4 +0.3 Company A 13.8 13.3 -0.5 85th Hakone Ekiden Jan. 3, 07:50 Company B 11.5 11.4 -0.1 4 Sports 27.5% Return Leg, Part 2 2009 (Sat.) (388 min.) Company C 11.7 11.2 -0.5 Company D 8.3 7.7 -0.6 85th Hakone Ekiden Jan. 2, 07:50 5 Sports 26.5% Outward Leg, Part 2 2009 (Fri.) (375 min.) Prime Time 2008 2009 Change (19:00–23:00) Apr. 19, 21:00 6 GOKUSEN Drama 26.4% NTV 12.2 12.4 +0.2 2008 (Sat.) (84 min.)

Company A 13.6 13.4 -0.2 85th Hakone Ekiden Outward Leg, Part 2 Sports LINE-UP LAW OFFICE Presents Company B 12.3 12.1 -0.2 May 11, 21:00 6 100 Pictures to Build Schools Variety 26.4% Company C 11.6 11.1 -0.5 2008 (Sun.) (84 min.) in Cambodia Company D 7.9 7.3 -0.6 24-Hour Television Drama Special: Aug. 30, 21:28 8 Drama 25.6% Myu no Ashi, Anyo, Papa ni Ageru 2008 (Sat.) (120 min.) Non-Prime Time 2008 2009 Change (6:00–19:00, 23:00–24:00)

Nippon Television Network 5 Annual Report 2009 PROFILE Production Prowess Rather than simply broadcasting programs that others have created, NTV plans and produces the lion’s share of its own content. As much as 92.6% of our overall timetable is filled with in-house content.

Zoom In!! SUPER Morning television with such a large national viewership that it is no exaggeration to say that morning in Japan = Zoom In!! SUPER. In its 31st year, the program continues to evolve by delivering “compact” news, useful lifestyle tips and in-depth entertainment information.

6 Nippon Television Network Annual Report 2009 Rather than simply broadcasting programs that others have created, NTV plans and produces the lion’s share of its own content. As much as 92.6% of our overall timetable is filled with in-house content.

Nippon Television Network 7 Annual Report 2009 PROFILE ¥112.7 billion 03/2006 Efficiency NTV strives to produce content efficiency. ¥110.6 billion In the fiscal year ending March 31, 2010, 03/2007 we plan to reduce annual program production costs to ¥98.0 billion, or by 12.7%.

¥115.1 billion * All figures are on a non-consolidated management accounting basis. 03/2008

¥112.2 billion 03/2009 ¥98.0 billion 03 / 2010 (Plan)

8 Nippon Television Network Annual Report 2009 ¥112.7 billion 03/2006 Efficiency NTV strives to produce content efficiency. ¥110.6 billion In the fiscal year ending March 31, 2010, 03/2007 we plan to reduce annual program production costs to ¥98.0 billion, or by 12.7%.

¥115.1 billion * All figures are on a non-consolidated management accounting basis. 03/2008

¥112.2 billion 03/2009 ¥98.0 billion 03 / 2010 (Plan)

Nippon Television Network 9 Annual Report 2009 Content Extension

We are leveraging our programming content to generate stronger revenue streams in non-broadcasting businesses. This content extension was particularly effective in the film business in the year ended March 31, 2009, with revenue surging 15.2%. UP % Film Business Revenues15.2 Box Office Revenues of the Top 10 Japanese Films Years Ended March 31 in 2008 (Announced January 2009)

(Billions of yen) Gross Box Office 15.0 Rank Screening Title Revenues (Billions of yen) 15.2% 13.3 1 July Ponyo on the Cliff by the Sea* 15.5 2 June Boys over Flowers: Final 7.8 12.0 11.5 3 October Dedication of a Suspect Named X 4.9 4 July POCKET MONSTERS: Diamond 4.8 and Pearl: Bouquet Shiemi of 9.0 Girateina and Empty Ice 5 May Team Member Desperation! 4.4 42.195 km Tokyo Big Marathon 6 August 20th Century Boys –Chapter 1–* 4.0 6.0 7 June The Magic Hour 3.9 3.8 8 March DORAEMON Movie: Nobita and 3.3 the Green Giant Story 3.0 9 December A Tale of Mari and Three 3.2 2007 Puppies* 10 February L change the WorLd* 3.1 0 * Films in which NTV was the head organizer or an investor 2007 2008 2009 (Source: Motion Picture Producers Association of Japan)

10 Nippon Television Network Annual Report 2009 We are leveraging our programming content to generate stronger revenue streams in non-broadcasting businesses. This content extension was particularly effective in the film business in the year ended March 31, 2009, with revenue surging 15.2%.

Lineup of Scheduled Box Office Openings in the Year Ending March 31, 2010

GOKUSEN THE MOVIE 20th Century Boys –Chapter 3– (Released on July 11th in (Released on August 29th in Toho-affiliated theaters) Toho-affiliated theaters) Author: Kozueko Morimoto Author: Naoki Urasawa Screenwriters: Michiru Egashira, Screenwriters: Takashi Nagasaki, Yuko Matsuda Naoki Urasawa Director: Toya Sato (NTV) Director: Yukihiko Tsutsumi

Film version of the popular TV Third and final chapter of the drama series “GOKUSEN” live action film series version of which has enjoyed three the popular comic that has successful seasons. Hot-blooded sold over 25 million copies. teacher Kumiko “Yankumi” Toshiaki Karasawa plays Kenji, Yamaguchi confronts a drug the main character, who stands trafficking organization on behalf of her students. This film is the up against Tomodachi and his plan to destroy the human last time we will see Yukie Nakama in her red jersey. race. The last ten minutes, which was cut from preview showings, is a particularly hot topic.

Nakumon Ka The Tale of Ululu’s Wonderful Forest (November 14th release in (December 19th release in Toho-affiliated theaters) Toho-affiliated theaters) Screenwriter: Kankuro Kudo Screenwriter: Tomoko Yoshida Director: Nobuo Mizuda (NTV) Director: Makoto Naganuma (NTV)

Stars Sadao Abe. The second Staff from A Tale of Mari and film from the Kudo/Mizuda/ Three Puppies came together Abe team, who brought you to create this tale of family Maiko Haaaan!!! This heart- renewal centered on Ululu, a warming, high-tension comedy baby wolf and the soulful is about a popular comedian communion and growth of his who loses contact with his older brother and younger good-natured and trustworthy sister. Told from both a human older brother, the manager of the Ham-Katsuya restaurant. and natural perspective, the story is full of ecological messages.

Nippon Television Network 11 Annual Report 2009 PROFILE Novelty

NTV streams content on the Internet via its portal site NTV2. As of March 31, 2009, NTV2 had 1.26 million unique users, making it the far-and-away leader among streaming Internet sites operated by TV stations.

12 Nippon Television Network Annual Report 2009 Unique Users of TV Station's Streaming Internet Sites (Thousands of users) NTV2 1,400 1,260 Company A 1,200 Company B Company C 1,000 Company D 904 800

600

410 400 258 200 200 0 2009 2009 2009 January February March (Source: Based on Nielsen Online ratings, as presented by NetRatings Japan Inc.) Note: Unique users are the number of individuals who access a site during a certain period. A person who accesses the site multiple times is counted as one unique user.

users

Nippon Television Network 13 Annual Report 2009