The Power of NTV: Truth in Numbers NIPPON TELEVISION NETWORK 3 ANNUAL REPORT 2009 Creativity During the year ended March 31, 2009, NTV was the only key commercial station to either maintain or improve its household viewer ratings in all time periods. In particular, we earned the No. 1 viewer rating in the non-prime time period. Viewer Ratings by Viewing Time Period NTV Programs with the Top 10 Household Viewer Ratings Years Ended March 31 in the Year Ended March 31, 2009 All Day 2008 2009 Change Program Genre Broadcast Broadcast Viewer (6:00–24:00) Date Start Rating NTV 8.3 8.3 0 24-Hour Television 31st: Aug. 31, 19:00 1 Charity 30.2% Company A 8.7 8.5 -0.2 “Love Saves the Earth” Part 10 2008 (Sun.) (114 min.) Company B 7.9 7.8 -0.1 Company C 7.6 7.5 -0.1 2008 Professional Baseball Championship: Nov. 9, 18:10 Company D 3.8 3.5 -0.3 2 Sports 28.2% Yomiuri Giants vs. Seibu Lions, 2008 (Sun.) (212 min.) Game 7 Golden Time 2008 2009 Change (19:00–22:00) Aug. 17, 08:10 3 Beijing Olympics Sports 28.1% 2008 (Sun.) (210 min.) NTV 12.1 12.4 +0.3 Company A 13.8 13.3 -0.5 85th Hakone Ekiden Jan. 3, 07:50 Company B 11.5 11.4 -0.1 4 Sports 27.5% Return Leg, Part 2 2009 (Sat.) (388 min.) Company C 11.7 11.2 -0.5 Company D 8.3 7.7 -0.6 85th Hakone Ekiden Jan. 2, 07:50 5 Sports 26.5% Outward Leg, Part 2 2009 (Fri.) (375 min.) Prime Time 2008 2009 Change (19:00–23:00) Apr. 19, 21:00 6 GOKUSEN Drama 26.4% NTV 12.2 12.4 +0.2 2008 (Sat.) (84 min.) Company A 13.6 13.4 -0.2 LINE-UP LAW OFFICE Presents Company B 12.3 12.1 -0.2 May 11, 21:00 6 100 Pictures to Build Schools Variety 26.4% Company C 11.6 11.1 -0.5 2008 (Sun.) (84 min.) in Cambodia Company D 7.9 7.3 -0.6 24-Hour Television Drama Special: Aug. 30, 21:28 8 Drama 25.6% Myu no Ashi, Anyo, Papa ni Ageru 2008 (Sat.) (120 min.) Non-Prime Time 2008 2009 Change (6:00–19:00, 23:00–24:00) NTV 8.3 8.7 +0.4 Feb. 8, 17:30 9 SHOTEN Variety 23.7% 2009 (Sun.) (30 min.) Company A 8.7 8.5 -0.2 Company B 7.9 7.8 -0.1 Jul. 6, 22:00 Company C 7.6 7.5 -0.1 10 OSHAREISM Family Special Variety 20.8% 2008 (Sun.) (60 min.) Company D 3.8 3.5 -0.3 4 NIPPON TELEVISION NETWORK ANNUAL REPORT 2009 During the year ended March 31, 2009, NTV was the only key commercial station to either maintain or improve its household viewer ratings in all time periods. In particular, we earned the No. 1 viewer rating in the non-prime time period. Viewer Ratings by Viewing Time Period NTV Programs with the Top 10 Household Viewer Ratings Years Ended March 31 in the Year Ended March 31, 2009 All Day 2008 2009 Change Program Genre Broadcast Broadcast Viewer (6:00–24:00) Date Start Rating NTV 8.3 8.3 0 24-Hour Television 31st: Aug. 31, 19:00 1 Charity 30.2% Company A 8.7 8.5 -0.2 “Love Saves the Earth” Part 10 2008 (Sun.) (114 min.) Company B 7.9 7.8 -0.1 Company C 7.6 7.5 -0.1 2008 Professional Baseball Championship: Nov. 9, 18:10 Company D 3.8 3.5 -0.3 2 Sports 28.2% Yomiuri Giants vs. Seibu Lions, 2008 (Sun.) (212 min.) Game 7 Golden Time 2008 2009 Change (19:00–22:00) 24-Hour Television 31st: Aug. 17, 08:10 3 Beijing Olympics Sports 28.1% “Love Saves the Earth” Part 10 2008 (Sun.) (210 min.) NTV 12.1 12.4 +0.3 Company A 13.8 13.3 -0.5 85th Hakone Ekiden Jan. 3, 07:50 Company B 11.5 11.4 -0.1 4 Sports 27.5% Return Leg, Part 2 2009 (Sat.) (388 min.) Company C 11.7 11.2 -0.5 Company D 8.3 7.7 -0.6 85th Hakone Ekiden Jan. 2, 07:50 5 Sports 26.5% Outward Leg, Part 2 2009 (Fri.) (375 min.) Prime Time 2008 2009 Change (19:00–23:00) Apr. 19, 21:00 6 GOKUSEN Drama 26.4% NTV 12.2 12.4 +0.2 2008 (Sat.) (84 min.) Company A 13.6 13.4 -0.2 85th Hakone Ekiden Outward Leg, Part 2 Sports LINE-UP LAW OFFICE Presents Company B 12.3 12.1 -0.2 May 11, 21:00 6 100 Pictures to Build Schools Variety 26.4% Company C 11.6 11.1 -0.5 2008 (Sun.) (84 min.) in Cambodia Company D 7.9 7.3 -0.6 24-Hour Television Drama Special: Aug. 30, 21:28 8 Drama 25.6% Myu no Ashi, Anyo, Papa ni Ageru 2008 (Sat.) (120 min.) Non-Prime Time 2008 2009 Change (6:00–19:00, 23:00–24:00) NTV 8.3 8.7 +0.4 Feb. 8, 17:30 9 SHOTEN Variety 23.7% 2009 (Sun.) (30 min.) Company A 8.7 8.5 -0.2 Company B 7.9 7.8 -0.1 Jul. 6, 22:00 Company C 7.6 7.5 -0.1 10 OSHAREISM Family Special Variety 20.8% 2008 (Sun.) (60 min.) LINE-UP LAW OFFICE Presents Company D 3.8 3.5 -0.3 100 Pictures to Build Schools in Cambodia NIPPON TELEVISION NETWORK 5 ANNUAL REPORT 2009 PROFILE Production Prowess Rather than simply broadcasting programs that others have created, NTV plans and produces the lion’s share of its own content. As much as 92.6% of our overall timetable is filled with in-house content. Zoom In!! SUPER Morning television with such a large national viewership that it is no exaggeration to say that morning in Japan = Zoom In!! SUPER. In its 31st year, the program continues to evolve by delivering “compact” news, useful lifestyle tips and in-depth entertainment information. 6 NIPPON TELEVISION NETWORK ANNUAL REPORT 2009 Rather than simply broadcasting programs that others have created, NTV plans and produces the lion’s share of its own content. As much as 92.6% of our overall timetable is filled with in-house content. NIPPON TELEVISION NETWORK 7 ANNUAL REPORT 2009 PROFILE ¥112.7 billion 03/2006 Efficiency NTV strives to produce content efficiency. ¥110.6 billion In the fiscal year ending March 31, 2010, 03/2007 we plan to reduce annual program production costs to ¥98.0 billion, or by 12.7%. ¥115.1 billion * All figures are on a non-consolidated management accounting basis. 03/2008 ¥112.2 billion 03/2009 ¥98.0 billion 03 / 2010 (Plan) 8 NIPPON TELEVISION NETWORK ANNUAL REPORT 2009 ¥112.7 billion 03/2006 Efficiency NTV strives to produce content efficiency. ¥110.6 billion In the fiscal year ending March 31, 2010, 03/2007 we plan to reduce annual program production costs to ¥98.0 billion, or by 12.7%. ¥115.1 billion * All figures are on a non-consolidated management accounting basis. 03/2008 ¥112.2 billion 03/2009 ¥98.0 billion 03 / 2010 (Plan) NIPPON TELEVISION NETWORK 9 ANNUAL REPORT 2009 Content Extension We are leveraging our programming content to generate stronger revenue streams in non-broadcasting businesses. This content extension was particularly effective in the film business in the year ended March 31, 2009, with revenue surging 15.2%. UP % Film Business Revenues15.2 Box Office Revenues of the Top 10 Japanese Films Years Ended March 31 in 2008 (Announced January 2009) (Billions of yen) Gross Box Office 15.0 Rank Screening Title Revenues (Billions of yen) 15.2% 13.3 1 July Ponyo on the Cliff by the Sea* 15.5 2 June Boys over Flowers: Final 7.8 12.0 11.5 3 October Dedication of a Suspect Named X 4.9 4 July POCKET MONSTERS: Diamond 4.8 and Pearl: Bouquet Shiemi of 9.0 Girateina and Empty Ice 5 May Team Member Desperation! 4.4 42.195 km Tokyo Big Marathon 6 August 20th Century Boys –Chapter 1–* 4.0 6.0 7 June The Magic Hour 3.9 3.8 8 March DORAEMON Movie: Nobita and 3.3 the Green Giant Story 3.0 9 December A Tale of Mari and Three 3.2 2007 Puppies* 10 February L change the WorLd* 3.1 0 * Films in which NTV was the head organizer or an investor 2007 2008 2009 (Source: Motion Picture Producers Association of Japan) 10 NIPPON TELEVISION NETWORK ANNUAL REPORT 2009 We are leveraging our programming content to generate stronger revenue streams in non-broadcasting businesses. This content extension was particularly effective in the film business in the year ended March 31, 2009, with revenue surging 15.2%. Lineup of Scheduled Box Office Openings in the Year Ending March 31, 2010 GOKUSEN THE MOVIE 20th Century Boys –Chapter 3– (Released on July 11th in (Released on August 29th in Toho-affiliated theaters) Toho-affiliated theaters) Author: Kozueko Morimoto Author: Naoki Urasawa Screenwriters: Michiru Egashira, Screenwriters: Takashi Nagasaki, Yuko Matsuda Naoki Urasawa Director: Toya Sato (NTV) Director: Yukihiko Tsutsumi Film version of the popular TV Third and final chapter of the drama series “GOKUSEN” live action film series version of which has enjoyed three the popular comic that has successful seasons.