1I SUCCESSFUL BRANDING LESSONS: Jack Ma, Richard Branson & Usain Bolt YUSUF TAIYOOB : The King Of Dates MYDIN : Heartland Retail Empire SAY YES2BRAND : Aspiring for a Better Tomorrow, Today TAN SRI DATO’ SRI LEONG HOY KUM RM15 WM RM18 EM A BRANDING REVOLUTIONIST DECEMBERMAY-JANUARY’ - JUNE’ 1714 #ISSUE4119 II 1 All information herein is correct at time of publication. THE TEAM | The views and opinions expressed or implied in The BrandLaureate Business World Review ADVISOR are those of the authors and contributors and do not necessarily Dr KKJohan reflect those of The BrandLaureate, its editorial & staff. All editorial content and materials are copyright of PUBLISHER/EDITOR-IN-CHIEF THE BRANDLAUREATE BUSINESS WORLD REVIEW Chew Bee Peng No Permit KDN PQ/PP16972/08/2011)(028331) MANAGING EDITOR The BrandLaureate Business World Review is published by Ida Ibrahim THE BRANDLAUREATE SDN BHD (690453K), 39B & 41B, SS21/60, Damansara Utama, 47400 Petaling Jaya. Tel: (603) 7710 0348 Fax: (603) 7710 0350 SENIOR WRITER Ian Gregory Edward Masselamani Printed in Malaysia by PERCETAKAN SKYLINE SDN BHD (PQ 1780/2317) WRITERS 35 & 37, Jalan 12/32B, TSI Business Industrial Park, Batu 6 1/2, Nurilya Anis Rahim Off Jalan Kepong, 52000 Kuala Lumpur, Malaysia. Ain M.C. Gerald Chuah CONTRIBUTORS Anu Venugopal, Tony Thompson, Justin Chew, Sean Tan CREATIVE MANAGER Ibtisam Basri ASSISTANT CREATIVE MANAGER Mohd Shahril Hassan SENIOR GRAPHIC DESIGNER Mohd Zaidi Yusof MULTIMEDIA DESIGNER Zulhelmi Yarabi EDITORIAL ASSISTANTS Kalwant Kaur Lau Swee Ching For suggestions and comments or further enquiries on THE BRANDLAUREATE BUSINESS WORLD REVIEW, please contact
[email protected]. “Position Your Brand on a World Class Platform” THE BRANDLAUREATE • BUSINESS WORLD REVIEW MAY - JUNE’ 17 #ISSUE41 2 3 PUBLISHER NOTE | What’s in a name, you may ask? Minister of Canada show that age does not really W Everything if I may say! matter.