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Advertising in Derby Media Pack STAND OUT IN THE CITY Advertising in Derby www.derby.gov.uk/advertise | [email protected] 1 About us Council House Promotion started in 2013 with the aim to support the local economy by providing low cost advertising opportunities for local businesses while also promoting Council services and Derby as a city. We aim to provide our customers with the most clear, concise and effective campaign possible whilst delivering an affordable and professional service. Why advertise in Derby? • £4.3bn invested in derby since 2005 and £2.6bn in the pipeline for the next five years. • 2.1m people within 45 minutes. • Population expected to grow by 9.45% by 2028 with 21,300 new jobs being created, 2,000 new city centre homes in pipeline over next 2 years. • 28,645 students at the University of Derby. • 45,000 people employed in engineering / manufacturing functions – highest in the East Midlands. • Top 10 universities for teaching quality. • 20 minutes from East Midlands Airport – the UK’s number one pure freight hub. • Highest average salaries outside London and the South-East. 2 www.derby.gov.uk/advertise | [email protected] Location map 13,100 Allestree ay w Queens Oakwood Darley d a o R d l e i f f u D A61 Derwent Chaddesden 21,600 A shb our ne R oad A52 Mackworth A38 A52 Mickleover Brian A5111 Abbey Clough Way 51,600 Arboretum Spondon ad O Ro s n m to a ur s B to oad n r R R ete o tox a Road Name Traffic flow* Ut d Littleover Lon don Ro A52 51,600 ad A516 Alvaston St Alkmunds Way 45,800 Osmaston A6 Normanton d y Roa Raynesway 31,600 Blagreaves Harve Warwick Avenue 31,200 Allenton and Boulton Sir Frank Whittle Road 26,900 A514 Osmaston Park Road 27,500 Sinfin D e r b Harvey Road 23,300 y R o a Chellaston d Kingsway 23,100 * Average daily traffic flow. Figures up to date as of 04.10.18 Ashbourne Road 21,600 27,500 Duffield Road 13,100 www.derby.gov.uk/advertise | [email protected] 3 booking STEP 1 STEP 2 STEP 3 Use our online booking forms at Look through our availability and Receive official quote. www.derby.gov.uk/advertise choose the assets right for your or contact us: campaign. The Advertising team can email: [email protected] help you plan the best campaign. tel: 01332 643427 STEP 4 STEP 5 STEP 6 Sign and return quote, including Design artwork (to design spec) and Your advertising goes up! agreed payment terms. send over to [email protected] making sure to meet our lead time. Keep an eye on our website and Twitter for regular offers and promotions, or join our mailing list by emailing [email protected] 4 www.derby.gov.uk/advertise | [email protected] information InstallAtion High quality production and installation included in the advertising fee (please note printed materials remain the property of Derby City Council). Maintenance Each board is guaranteed for the duration of the agreement. time scales Two - four weeks from when artwork is received. Design Our friendly and experienced in-house design team can produce print-ready artwork from £50+VAT, just contact us for more information. You can provide your own artwork, please check the Advertising Guidelines before you start any work. Examples of our design work can be found at www.derby.gov.uk/advertise. www.derby.gov.uk/advertise | [email protected] 5 LampPost Banners Lamppost banners offer an unrivalled opportunity to project your message to shoppers, businesses and visitors to the city. We have over 400 highly visible, photographic quality banners located at key city centre, commuter and neighbourhood locations. size PRICING 600mm x 1500mm, portrait (two sided). Minimum one month booking, longer terms and discounts available. Content From... Double sided, full colour; flexible content including logo, web address and other factual detail. Design restrictions apply. £300* +VAT per month *Please note if traffic management is required to install the banners the client will be liable for the cost. The cost will be included in the quote. 6 www.derby.gov.uk/advertise | [email protected] LampPost Banners www.derby.gov.uk/advertise | [email protected] 7 Roadside Boards Our Roadside Boards are the ideal way to raise your profile, advertise your events, campaigns or promotions. Located at key city centre, commuter and neighbourhood locations including Pride Park and Ashbourne Road. size PRICING 1200mm x 1800mm, 6 sheet portrait Minimum one month booking, longer terms and discounts available. Content From... Full colour; flexible content including logo, web address and other factual detail. The ‘x’ height of all text must be over 60mm high. Design restrictions apply. £300* +VAT per month *Price dependent on zone. 8 www.derby.gov.uk/advertise | [email protected] roadside boards www.derby.gov.uk/advertise | [email protected] 9 Event Boards Large format advertising boards in prime city centre, commuter and neighbourhood locations including Pentagon Island, Kingsway and the A52 Brian Clough Way. Ideal for advertising your business events, campaigns and promotions. size PRICING 3000mm x 1500mm, landscape Minimum one month booking, longer terms and discounts available. Content From... Full colour; flexible content including logo, web address and other factual detail. The ‘x’ height of all text must be over 60mm high. Design restrictions apply. £450* +VAT per month *Price dependent on zone. 10 www.derby.gov.uk/advertise | [email protected] Event boards www.derby.gov.uk/advertise | [email protected] 11 Roundabouts We have over 30 Roundabouts in high traffic areas offering your business presence and brand awareness all year round. Large advertising boards in key city centre, commuter and neighbourhood locations including Pentagon Island, Pride Park and Uttoxeter New Road. size PRICING Size A – 1500mm x 475mm, landscape Minimum six month booking, variation of term can be considered. Size B – 1300mm x 400mm, landscape Size C - 1000mm x 300mm, landscape From... (Dependent on location) Content £1000* Full colour; flexible content including logo, +VAT per month web address and other factual detail. The ‘x’ height of all text must be over 50mm high. *Price dependent on size and zone. Design restrictions apply. 12 www.derby.gov.uk/advertise | [email protected] Roundabouts www.derby.gov.uk/advertise | [email protected] 13 car park posters Low cost, high impact, advertising in three of Derby’s busiest car parks. Receiving jointly thousands of visitors per day, clients include a mixture of residents, tourists and workers from the City. Sites include Bold Lane, Assembly Rooms and Chapel Street. size PRICING 1200mm x 1800mm, landscape and portrait Minimum one month booking, longer terms and discounts available. 841mm x 1189mm (A0), landscape and portrait From... (Dependent on location) Content £75* Full colour; flexible content including logo, +VAT per month web address and other factual detail. *Price dependent on size. 14 www.derby.gov.uk/advertise | [email protected] car park posters www.derby.gov.uk/advertise | [email protected] 15 derby bus station We are offering low cost, high impact advertising at Derby Bus Station which has approximately 11 million passengers a year. That’s nearly one million each month and over 30,000 potential customers each day. With a varied clientele of business people, retirees, young, residents and tourists your target audience is there just waiting for your advert! The bus station is open every day of the year except Christmas Day and New Year’s Day meaning your advert is on view for over 18 hours a day, 363 days of the year. More details are available in the bus station media pack. 16 www.derby.gov.uk/advertise | [email protected] Size Cost per site Asset (width x height) Includes print, installation and maintenance 4 sheet poster site (seven sites) 1016mm x 1524mm From £150 + VAT per month Graphic floor design (four sites) 1145mm x 1145mm From £250 + VAT per month Waiting Area vinyls on back of 1200mm x 1200mm From £110 + VAT per month information stands (22 sites) Bay door vinyls (17 sites) 1260mm x 2570mm From £200 + VAT per month Exit Panels Foamex Banners 2400mm x 930mm From £250 + VAT per month (four sites) Vinyl exit door graphics (four sites) 860mm x 850mm From £100 + VAT per month Large banner graphic (three sites) 8000mm x 1800mm From £500 + VAT per month Double Royal (24 sites) 635mm x 1016mm From £50 + VAT per month Large printed frame 2400mm x 1200mm From £200 + VAT per month www.derby.gov.uk/advertise | [email protected] 17 our advertising policy Derby City Council is committed to developing appropriate advertising and sponsorship opportunities, to support its core activities either directly or indirectly. It will encourage commercial relationships which do not conflict with the delivery of its strategic goals. The policy aims to provide helpful advice to prospective advertisers and sponsors on what is, and is not, acceptable form of advertising for the Council. The policy relates to advertising and sponsorship opportunities connected to the Council’s assets, services, events and other activities that it has responsibility for. Please read and understand what is, and is not, acceptable for the Council to advertise before you contact us. For more information please go to www.derby.gov.uk/advertise, email [email protected] or call us on 01332 643427. 18 www.derby.gov.uk/advertise | [email protected] www.derby.gov.uk/advertise | [email protected] 19 For details email [email protected] or call 01332 643427 www.derby.gov.uk/advertise Social icon Circle Only use blue and/or white.
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