UNITED BY FOOTBALL. IN THE HEART SUSTAINABILITY CONCEPT UEFA EURO 2024 GERMANY 2024 EURO UEFA CONCEPT SUSTAINABILITY OF EUROPE. SUSTAINABILITY CONCEPT UEFA EURO 2024 GERMANY UNITED BY FOOTBALL. IN THE HEART OF EUROPE. SUSTAINABILITY CONCEPT UEFA EURO 2024 GERMANY CONTENT CHAPTER 01 United by Football – Sustainability Goals of UEFA EURO 2024 08 CHAPTER 02 Developing a Sustainability Concept – Standards and Stakeholder Dialogue 12 CHAPTER 03 Sustainability at the DFB – Relevance, Structures and Fields of Action 16 CHAPTER 04 Sustainability at UEFA EURO 2024 – Processes, Structures, Dialogue and Reporting 22 CHAPTER 05 Sustainability at UEFA EURO 2024 – Presentation of all Fields of Action and Measures 26 CHAPTER 06 Sustainability Commitment by the Host Cities – Activities and Planning at a Glance 50 CHAPTER 07 Outlook and Next Steps 72 UEFA EURO 2024 — SUSTAINABILITY CONCEPT 5 FOREWORDS FOREWORDS DEAR READERS, We have covered a lot of ground and have discussed plenty of How can an event affect the future? How does a major event suc- issues in many rounds of consultation. We have reached out to ceed in leaving its mark? What is needed for a European football a broad spectrum of stakeholders from different walks of life to championship to put things on the right track and ensure that listen to their ideas and expectations as regards successfully stag- the tournament is both exciting for the fans and benefcial for all ing UEFA EURO 2024. We felt it important to include our regional the other people in our country? and sub-regional associations in the process from the word ‘go’ to Allow me to answer these questions frst of all as a footballer who ensure that top-fight football returns to where it originally started: has appeared in three World Cups and three European Champi- to the grassroots level, to the roughly 25,000 clubs in Germany. At onships. Obviously, back then the main focus was always on the the same time, we want UEFA EURO 2024 to not only be a festi- sporting challenges, our team, my teammates, our tactics, and val of football, but also an unforgettable experi­­ence for everyone. the next match. Which is why I am especially delighted that we have been able to rely on our existing networks and actively engage many well- But beyond that, at every single tournament I’ve registered how known and new actors in civil society in the process, advocates the event and the venue ft together. The atmosphere of a tour- of human rights, environmental protection, and compliance. They nament arises from the sum of countless impressions that you are not only providing many ideas in the early stages but will, in could dismiss as casual observations – but that’s not what they the event of our bid being successful, be actively involved in real- are. What do the cities look like? How do the fans conduct them- izing the various projects and programmes. I would like to take selves in the streets? People at airports or in hotels – do they the opportunity to thank them most cordially. have a smile on their lips? Are helpers and volunteers bursting with enthusiasm? The dialogue-based format we have chosen has generated many DEAR READERS, a new idea. A discussion on such a broad footing during the actual Although I was always part of a select group largely shielded from So how can an event affect the future? Firstly, we are convinced bidding process is completely new to German football. Just how life’s woes, I have absorbed these impressions carefully, allowing that we have what it takes to invite people from all over Europe The DFB’s feld of vision extends well beyond the four corners benefcial this process has been in the very early stages of the bid me to form my own opinion about whether the tournament is loved to Germany – a beautiful, stable and safe country – to celebrate a of the pitch. We very much try and live the statement famously is documented by the “Sustainability Concept” you are holding in by the people whose country it hosts, or whether they just accept fantastic festival of football that does not end with the fnal whistle. made by our Honorary President Egidius Braun, who said: “There’s your hands, which in addition to answering the questions put in it with a shrug of the shoulders. Because people feel very clearly Secondly, we have complemented our UEFA EURO 2024 bid with a more to football than winning 1– 0.” Football creates spaces that the Bid Book also records the key fndings and will serve as the whether they are likely to enjoy and beneft from the holding of Sustainability Concept that covers a number of important areas, nurture a sense of community, direct communication, real con- list of values guiding all our activities going forward. a tournament – and that’s what big sports events are – or not. such as fair play, health, diversity, and the environment. Power- tacts, and friendships. In an individualistic society, it is football ful visions emerge from these focal points and will continue to that stands for togetherness. This process is by no means complete. It is still in its infancy and I have experienced both: events that were supported by a true be valid in Germany and beyond. will be continued come what may. Interaction will also progress community, and those where it was different. I would like to do On 1 March 2017 I visited the UEFA Head Offce in Nyon to sub- at the European level. We invite all of Europe’s national associ- my part to make UEFA EURO 2024 a tournament hosted by a At this point, my personal priorities coincide one hundred percent mit the DFB’s declaration of intent to host the European Cham- ations to come to Germany to celebrate with us and to discuss staunchly committed community whose sense of togetherness with those of the DFB and the German national team. We want pionship tournament in Germany, having last organized it in how we can anchor football’s values more strongly in our civil is by way of reciprocity reinforced by the tournament. This is the to leave a positive legacy behind when we play football together 1988. Since that day, much has changed at the DFB, we have societies. Not just down the path to a sustainable UEFA EURO only way to create what I call sustainability. – be it at home or out in the world. For many years now, national made great strides in developing the association’s organiza- 2024 but also for the long-term future of football in Europe. We team matches have been accompanied by activities promoted tion and readied it for a strong future on the basis of the latest The titles I have won with the German national team and FC Bayern want UEFA EURO 2024 to be a real football festival where fans by the various foundations established by the DFL and the DFB, compliance and good governance standards. Transparency and Munich have always been triumphs of a community, the inter- will celebrate and experience the great integrative force of foot- and the memories people have of big matches go hand in hand sustainability are not just buzzwords; they are practised on an action of individual talent and organized cohesion. I’ve learned ball, here in the heart of Europe. with concrete measures that make life easier and better for many everyday basis in all areas. from this that as elite footballers we can only be effective if there people: school, educational, and social projects. We look forward to welcoming you. is something that binds us together – an idea, a goal, a mission. The structure of the bid to stage UEFA EURO 2024 has likewise UEFA EURO 2024 offers a great opportunity to improve our coun- been open and transparent from the outset. And it has developed The positive impact of a jointly pursued effort is palpable in many try through the popularity of football. We can host a tournament a special momentum all of its own. Anyone who has of late vis- areas of life far beyond the pitch. Whatever we do leaves its mark in the heart of Europe that will not only be fun, but also have the ited the DFB Head Offce will have noticed how the entire team on social issues, politics, culture, the economy, and ecology. And kind of powerful impact that we urgently need in and for Europe. has been spurred on by the prospect of a major tournament. This positive things can only grow if we feel truly connected to an idea. team spirit is truly motivating and fring everyone’s imagination. This concept shows how it can work, and I wish you an enjoyable “Hosting Europe in Germany” can have this positive effect. In a day In keeping with our motto “United by Football”, all of the full- and informative read. and age of insecurity and crumbling certainties, football creates time and honorary staff members have together moved moun- Reinhard Grindel an identity. The tournament in Germany invites many thousands tains to compile a transparent bid that meets the most rigorous President of the German Football Association of people to get involved – and thus to ensure unforgettable com- of standards. munity experiences. We need these experiences, in Germany as well as in Europe. Philipp Lahm Ambassador for the DFB’s UEFA EURO 2024 bid, honorary national team captain and captain of the 2014 FIFA World Cup-winning team 6 UEFA EURO 2024 — SUSTAINABILITY CONCEPT UEFA EURO 2024 — SUSTAINABILITY CONCEPT 7 UNITED BY FOOTBALL – SUSTAINABLE GOALS OF UEFA EURO 2024 01 “UNITED BY FOOTBALL.