Tuesday March 24, 2009

Conference Kick-off Social Events 6:30 pm A Walking Tour of ’s Premiering Gallery Tour at the Corporate Art Collections Royal Museum Enjoy an exclusive after-hours tour of some of the ROM’s Organized by the Canadian Federation of Friends of newest world-class Natural History galleries. Learn about the Museums, and the Professional Art Dealers Association development of these galleries, from inception to opening, of Canada, this evening highlights a wonderful selection and hear about some of the star artefacts and specimens of Toronto’s most prominent and exciting corporate from those who know them best — ROM Curators! Tour to collections. Knowledgeable in-house curators will lead be followed by a wine-and-hors d’oeuvres reception. delegates through two private collections. Delegates will be assigned to one of four tours, will be led by guides Fee: $40. Open to all CMA delegates and guests. Delegates and walk to each venue. are required to make their own way to the ROM. The museum is easily accessible by the Museum subway stop. Fee: $40. Open to all CMA delegates and guests. Pre-registration required. Limited to 75 people. Includes tour and reception. Transportation not included! Pre-registration required. Limited to 110 people.

12 lll CMA 2009 National Conference Tuesday

ICOM Canada Reception

The York Quay Centre and the Powerplant at welcome ICOM Canada members to Toronto. This will be an evening where you will experience a broad range of local, national and international contemporary fine arts, new media, design, architecture, and craft followed by a wine-and-hors d’oeuvres reception. Fee: $40. Open to ICOM Canada members only. You will be required to make your own way to Harbourfront Centre. Pre-registration required. Limited to 50 people.

We’re36dWS_TWUa_WeDWS^[fk pleased to be a part of the museum community. Watch our development at www.humanrightsmuseum.ca.

Contact us at [email protected]

CMA 2009 National Conference lll 13 Full-Day Wednesday Workshops March 25, 2009 9:00 am — 4:00 pm

Frontiers of Discovery: UnForgettable Museum Museum-Based Research Experiences — From Concept to Competitive Advantage

Presenters: Debra Graham, Carleton Presenter: Joe Veneto, University and Mark Graham, Canadian Opportunities Unlimited Museum of Nature 2 1 Cultural institutions must The results of museum research contribute create UFEs — UnForgettable to the integrity of other operations and Experiences for Visitors to enable us to tell our stories accurately and attract gravitational pull in the effectively. The presentations and exercises marketplace. UFEs are the will: 1) provide a full orientation to the range essence of your brand and are of research that is performed at museums; delivered by every department in an institution. 2) address the context and challenges for They turn customers into your sales force and integrating research amongst other museum create consumer buzz that drives visitation. This functions; 3) outline successful frameworks workshop provides strategies for the development, for a research program; and 4) offer ideas for implementation and delivery of UFEs that will help attracting financial and human resources. you create a competitive marketplace advantage.

For further information, please contact Mark About Your Presenter: Joe Veneto... Graham at [email protected] “The Opportunity Guy” Please see www.museums.ca for a detailed bio. Fee: $150. Includes printed material, two health breaks and lunch. Limited to 40 For further information, please contact Sue-Ann participants. Ramsden at [email protected]

Fee: $175. Includes printed material, two health breaks and lunch. Limited to 60 participants.

14 lll CMA 2009 National Conference For Easy Online Registration and Full Conference Wednesday Details, visit www.museums.ca

E to the 3rd Power: Engaging the Public and Empowering Action Through Education on the Natural World

Facilitated by the Alliance of Natural History Museums of Canada

This workshop will provide valuable insight into the various techniques that natural history institutions are using to de- 3liver messages to their publics, and the degree to which an institution can draw a causal link between a conservation message and action by an individual citizen. Ongoing work at the Vancouver Aquarium Marine Science Centre, , Toronto and Calgary Zoos, and the Royal Botanical Gardens in Hamilton will be highlighted.

For further information, please contact Roger Baird at [email protected]

Fee: $100. Includes printed material, two health breaks and lunch. Limited to 40 participants.

Experience Design in the : A practical guide to creating engaging and inclusive encounters with contemporary art

Note: Held off site at the Art Gallery of Ontario, in the newly installed galleries. Delegates are responsible for making their own way to the AGO.

This immersive workshop will situate the AGO’s reinstallation 4 within the broad framework of contemporary museological practice and articulate the practical steps and considerations involved in creating engaging and inclusive encounters with contemporary art. Participants will be introduced to a new exhibition planning model that puts the visitor at the core of every aspect of exhibition planning and design and how to integrate community engagement and participation into all aspects of the exhibition planning cycle, receiving tools, materials and resources that can be adapted to your own institution and practice. For further information, please contact Kelly McKinley 416- 979-6660 ext. 404 or at [email protected] Fee: $100. Includes printed material, two health breaks and lunch. Limited to 25 participants.

CMA 2009 National Conference lll 15 Half-Day Workshops: morning 9:00 am — noon

Field Trips in Building Boards That Really Work Reverse: How This popular workshop is offered both in the morning and afternoon. to Digitally Presenter: Carolyn Bailey Expand Your Educational Outreach [T] In this half-day workshop Ms. Bailey will address what really matters 2for boards, and explain how they can simplify their core focus while Facilitated1 by the Canadian remaining accountable. Information Heritage Network About Your Presenter: Carolyn Bailey Of all audience segments, teens Please see www.museums.ca for a detailed bio. have proved to be particularly difficult to engage. However, a Fee: $125. Includes printed material and one health break. growing number of institutions If you cannot make it to the morning session, this workshop is also are overcoming the challenge by offered in the afternoon. incorporating digital solutions into their educational outreach activities. Based on real-life examples from CHIN member institutions, teachers and youth, this workshop will detail Engaging your Board in Creating how various tools can be used within Sustainable Funding your institution. Presenter: Terry Axelrod, Benevon For further information, please contact Wendy Thomas at What board member wouldn’t want sustainable funding for [email protected] an organization they are truly passionate about? Yet everyone asks where 3to begin and how to get the full board to share that vision and make it a Fee: $75. Includes printed material reality. This workshop, designed for board members and CEOs, gives and one health break. Limited to you a tested and proven formula for leaving a legacy of a steady stream 20 participants. of mission-focused major donors who will give for operations, capital, and endowment.

About Your Presenter: Terry Axelrod Please see www.museums.ca for a detailed bio.

Fee: $125. Includes printed material and one health break. Limited to 25 participants.

16 lll CMA 2009 National Conference Half-Day Workshops: afternoon 1:00 pm — 4:00 pm

Creating Sustainable Funding for your Nonprofit Presenter: Terry Axelrod, Benevon

This workshop introduces you to a systematic model for building sustainable funding for your mission. Learn to leave a legacy of passionate lifelong individual donors as 4you tailor the Benevon™ Model to your organization. Participants are encouraged to bring other staff, board, and volunteers to engage them in this practical and effective approach.

Fee: $125.00. Includes printed material and one health break. Limited to 25 participants. 1:00 pm — 4:30 pm

Getting the Call: Mobile Technologies [T] Building Boards That Really Work Facilitated by the Canadian Information Heritage Network Use 6of mobile devices will likely be the primary means of access- Presenter: Carolyn ing online content in the near future. This workshop will introduce 5Bailey attendees to the various technologies currently available, and provides practical suggestions for implementing mobile computing Please see morning in your institution. An overview of an environmental scan of mobile session for full technologies will be presented, along with case studies that detail description of how certain institutions are already using mobile technologies. workshop. For further information, please contact Wendy Thomas at Fee: $125. Includes [email protected] printed material and one health break. Fee: $75. Includes printed material and one health break. Limited to 20 participants.

CMA 2009 National Conference lll 17 OPENing Discussion 4:30 pm — 5:30 pm CMA EXPO 2009 An An Open and Frank Discussion Royal York Hotel, Ballroom (Convention Floor) Matthew Teitelbaum, Art Gallery of Ontario; William Thorsell, Royal Ontario Museum; Calvin The EXPO is the definitive resource for you to learn more about innovative White, and beneficial museum products and services. You’ll be able to make valuable connections to the latest information, services, professional trends, Is there a winning formula and innovative products that are designed to help you! Exhibitors from to enhance the relationship across North America will be in attendance, showcasing their services and between museums and their expertise. communities? CEO’s from three of Toronto’s leading cultural institutions will openly discuss Visit the Exhibitors and Win! the combination of elements that represent the changing concept Be sure to get your ballot validated by at least 25 exhibitors and drop it into th of citizenship. Each panellist will the prize drum prior to 1:00 pm on Friday, March 27 . You must be present briefly outline their institution’s to win! role in their community and their beliefs as a senior leader. The moderator will then engage the Trade Show Hours and Events three CEO’s in a wide ranging series of questions on this Thursday, March 26th Friday, March 27th critical topic. 7:30 am — 4:30 pm 7:30 am — 1:30 pm Trade Show Hours Trade Show Hours

7:30 am — 8:45 am 7:30 am — 8:45 am Drop in for a light breakfast Grab a muffin and a cup of coffee

12:00 noon — 1:00 pm 10:00 am — 10:30 am Lunch with exhibitors Networking break with exhibitors

2:15 pm — 2:45 pm 12 noon — 1:00 pm Networking break with exhibitors Lunch with exhibitors and Trade Show Closing

18 lll CMA 2009 National Conference Evening events 5:30 pm — 7:30 pm Opening Reception: Welcome to the 2009 CMA EXPO

The opening celebration you won’t want to miss! Enjoy a glass of wine accompanied by tempting hors d’oeuvres and the unique entertainment of Toronto’s multicultural community.

CMA 2009 National Conference lll 19 [T] Indicates session with translation. Thursday All sessions take place at the Hotel March 26, 2009 unless otherwise noted.

7:00 am — 6:00 pm l Donors, $$$, Collections ownership of intellectual property (copy- right and moral right), and artists’ inten- Registration Moderator, Joan Goldfarb tions and their collaborations with mu- Fairmont Royal York Hotel Museums begin with collections. seums. New management techniques 7:30 am — 8:45 am Collections come from collectors who will be explored. can also become donors. The existing Breakfast with Exhibitors structure does not always work in the l The Global Role of Museums in best interest of our institutions or of the Development of Civil Society our significant collectors. Our panel Moderator: Martin Segger, University of 9:00 am — 10:00 am explores the questions: Can museums Victoria, Maltwood Gallery Official Conference become advocates for their donors? Opening Can institutions steer potential donors In April 2008, members of the Common- through the maze of Professional wealth Association of Museums from Art Dealers Association of Canada, 11 countries gathered in Georgetown, other recognized appraisers, Cultural Guyana, to discuss the role of museums 10:15 am — 11:45 am Properties Review Board, Revenue in pluralistic societies. At the conclusion Educational Canada, etc? Do we care about of the symposium, delegates crafted Sessions motives? Should institutions facilitate the Georgetown Declaration. This ses- the growth of their collections? Why sion examines why Canadian museums l Heritage Policy Development growth? should think about their role in civil so- in the Regions [T] ciety and how such a role plays out in Moderator: John McAvity, Canadian l Media Art Challenges: Univer- individual museums. Museums Association sity and Museum Training for Current and Future Museologists l Moving Beyond the Tour to the While there have been funding Moderator: Madeleine Lafaille, Student Experience: A New Model withdrawals at the federal level, other Canadian Heritage Information Network for School Program Development governments have moved forward Moderator: Caroline Greenland, with progressive plans in the arts Museologists are facing new challenges Toronto Zoo and heritage sector. This session will with the acquisition, documentation, showcase this progress in several exhibition, and preservation of media How do you create interesting school provinces and look at why our heritage art. In this session, specialists in the programs using a new model of pro- is a matter of public policy and public field will present innovative case studies gram development at an established good. on art with technological components. institution undergoing significant internal Issues addressed include technological and external transformation? Panellists obsolescence, integrity and authenticity will discuss the implications for educa- of works, ephemerality versus preser- tional practitioners, public programming vation, written agreements with artists, as well as the museum field at large.

20 lll CMA 2009 National Conference For Easy Online Registration and Full Conference Thursday Details, visit www.museums.ca

l Performing, Educating, Learning and Culture 1:15 pm — 2:15 pm Moderator: Catherine Dumouchel, Parks Canada Keynote Address

Discover the results of live perform- What Road Will We Take? ances within our cultural institutions. Chantal Hébert, Political commentator and columnist How do visitors benefit from such an ap- proach both in the short and long term? Now that the dust has settled from the Canadian elec- This interactive session will provide you tion, where does federal politics go from here? Never with practical tools needed to determine one to mince her words, national political commentator if live performances make sense for Chantal Hébert will examine what the consequences are your institution and visitor. for national policy-making on culture and the arts, post October 14, 2008.

l Speaking with Authority: New Paradigms, New Canadians 2:15 pm — 2:45 pm ently immutable, are dynamic and vital. This panel will explore this intangible Moderator: Linda Tzang, Royal Alberta Networking Break with Exhibitors Museum part of the institutional fabric, immigra- tion trends, and the potential role that What are museums doing to reflect, 3:00 pm — 4:30 pm museums will have in re-defining shared engage and empower the influx of new values of nationhood in an increasingly immigrants who are moving to Canada’s Educational diverse society. large urban centres? This session Sessions will explore existing programming l Engaging Communities through l directed at diverse audiences with a Museums, Immigration and Preservation focus on the often ignored tensions Citizenship [T] Moderator: Sue Maltby, University of between communities as audience or Moderator: Tom Smart, McMichael Toronto, Museum Studies Program subject. Practical ideas of community Collection inclusiveness when building new Preservation activities are only sustain- audiences will be shared with attendees. Beyond their collections, exhibitions and able with the support of the present gen- programs, museums often embody es- eration. Engaging the present generation sential values. These inherent values is a constant challenge: as communities inform the experiences of our visitors, 11:45 am — 1:00 pm grow and change, become more culturally particularly new citizens, exerting a diverse and globally focused, heritage in- Lunch with Exhibitors powerful influence over them that extends stitutions must strive to remain relevant to long after their visit ends. In many cases this evolving audience. This session will these values comprise essential ele- discuss several examples of preservation ments of nationhood. Museums frequently activities which engaged the community are viewed as expressing qualities of a and built stronger links to the collections. national character that, although appar-

CMA 2009 National Conference lll 21 l Strengthening Relationships: or want a green program? How do you 3:00 pm — 5:00 pm become green? What should be green Dealers and Curators Part III Off-Site Educational Session Moderator: Victoria Henry, Canada — your store, publishing activities, Council Art Bank programs and exhibits? How do you This session is being held off-site at the Art Gallery of Ontario. Transportation not evaluate the impact of going green? provided! The AGO is a short cab ride from Initiated two years ago, this discussion This practical session will put you on the the Royal York Hotel or is accessible from will shed further light on the complex right footing to ensure that you and your the St. Patrick subway stop. Pre-registration relationship between curators and art institution are thinking green. required. No additional fee. Limited to 50 dealers. Traditionally, the role of each participants. were considered not only separate, but l Effective Leadership: CEOs also potentially adversarial. Increasingly, and Trustees however, there is evidence to suggest Moderator: R. Kenneth Armstrong, that a co-operative relationship between O.M.C., Canadian Museum of Nature these two roles can be established. Part III of this topic will further explore how The partnerships between Museum curators and dealers can successfully CEOs and Board Members are work together, with a particular focus on critical to the successful operation the international art market. of any institution. This session will provide CEOs and Board Members with l l Education + Technology an opportunity to network, share ideas Re-Imagining Off the Wall! The + Web = ? and gain unique insight from those with Dr. Mariano Elia Hands On Centre Moderator: Philippe Mailhot, St. experience. Panellists will provide their Presenters: Britt Welter-Nolan and Karen Boniface Museum unique perspectives on how they work Linauskas, Art Gallery of Ontario together to achieve their organization’s This session will examine how institu- mission and mandate. How can we imagine a flexible space tions can become valued resources for that is responsive to family visitors and schools not only because of the cur- l Museums and Ethics encourages dynamic and creative play? riculum based educational programs Moderator: René Binette, Écomusée du This presentation addresses the design but also because of their leadership and fier monde process of the space, working with a innovation in implementing new tech- collaborative and entrepreneurial team to nologies and using the web. Attendees Ethics are becoming increasingly produce great results on a tight budget will uncover what they need to get in important in today’s society, and this and timeline. Attendees will be able the game; what costs money and what has repercussions on the museum to apply the conceptual approach and can be done for free, and how students world. We are facing ethical issues lessons learned from re-designing this and young professionals can help them that make our practices more complex, hands-on centre for families to their own meet these new challenges. with the public, governing bodies, institutional requirements. and funders continually raising their l Think Green expectations of museums. This Moderator: William Rapley, Toronto Zoo session will address several ethical 4:30 pm — 5:30 pm issues concerning collecting, research, Annual general The world is awash in green programs exhibitions and how we manage these meetings — good, bad and ugly. Where does issues in our institutions. 1. Canadian Federation of Friends of your institution stand? How important is the leadership and visionary role within Museums institutions in creating and sustaining 2. Coalition of Canadian Healthcare green programs? Do you even need Museums 3. ICOM Canada

22 lll CMA 2009 National Conference Evening events 6:30 pm 2009 CMA Awards Dinner

Bouquets to all the 2009 awards winners! Join your colleagues and award winners to celebrate and support the very best in Canada’s museums. Presentations will be made throughout a fabulous cele- bration dinner for the CMA Awards for Outstanding Achievement, CMA Award of Distinguished Service, the ICOM Canada International Achievement Award, and the Museums and Schools Partnership Award co-sponsored by the Canadian College of Teachers and the Canadian Teachers’ Federation.

Fee: $90. Open to CMA delegates and award winners only. Includes three-course sit-down dinner and one glass of wine. Pre-registration required. Limited to 300 participants. Last year’s winners

CMA 2009 National Conference lll 23 [T] Indicates session with translation. Friday All sessions take place at the Fairmont Royal York Hotel March 27, 2009 unless otherwise noted.

7:00 am — 5:00 pm 10:00 am — 10:30 am which must adapt services, programs and practices to new audiences. This Registration Networking Break with session examines museum policies Fairmont Royal York Hotel Exhibitors and practices vis-à-vis diversity and 7:30 am — 8:45 am community needs. Attendees will be encouraged to participate in a national Breakfast with Exhibitors 10:30 am — noon multi-year study which will be under- Educational taken in association with the CMA, on 8:45 am — 9:00 am Sessions the social role of museums in diverse CHIN’s Renewed Web Properties communities. Announcement l If You Try to Build Social Capital, Will They Come? l Engaging the Past: A Cross- Join Gabrielle Blais Moderator: Dr. Anna Hudson, York Canada Portrait — A Continuing for a sneak peek of University Discussion the contemporary Moderator: Lon Dubinsky, Canadian design and advanced Canada is second only to Australia Museums Association functionality that in the proportion of immigrants in the defines the renewed CHIN corporate population. The increasing divers- This session is an opportunity to further website; the Virtual Museum of Canada ity of citizens’ cultural backgrounds discuss the findings and implications portal and Knowledge Exchange for presents a challenge to our institutions of the Canadians and Their Pasts professional online learning and sharing. National Survey and related initiatives including a research/exhibition project involving new immigrants at the 9:00 am — 10:00 am Peel Heritage Complex in Brampton, Plenary Session Ontario. Engaging the Past: l The ArtsAccess Project A Cross-Canada Portrait Moderator: Colin Wiginton, Art Gallery of Ontario Jocelyn Létourneau, Laval University and David Northrup, York University This session will analyze the evolution This keynote address focuses on highlights and implica- and impact of the ArtsAccess Project, a tions from a national survey on how and why people engage Jocelyn Létourneau multi-year community arts initiative de- the past, especially the role museums play. The study is the key component signed to engage the public in a wide of Canadians and Their Pasts, a research project involving six universities, range of creative activities in four On- several museums and heritage organizations across Canada supported by the tario cities. Panellists will speak to the Social Sciences and Humanities Research Council of Canada. issue of critical analysis and evaluation,

24 lll CMA 2009 National Conference For Easy Online Registration and Full Conference Friday Details, visit www.museums.ca

reinforce the learning that has taken l Charrette: Student and place and facilitate discussion with the Professional Exchange, Part I 1:15 pm — 2:15 pm audience in order to model how Moderators: Emily Beliveau, Plenary Session ArtsAccess informs the work of mu- University of Toronto and Karen seums and galleries more broadly. Linauskas, Art Gallery of Ontario Phil Fontaine, National Chief of the Attendees will learn how to implement Assemblies of a similar model in their communities. Ten students and ten professionals (To be confirmed) have been selected by the student l Doers and Dreamers III [T] and young profession group (SYP) Moderator: Louise Filiatrault, Canadian to participate in this innovative and Heritage Information Network interactive two-part session. Part 2:15 pm — 2:45 pm I provides accessible ‘samples’ of the Ice Cream Break This session builds upon the material kinds of research and theoretical work presented in 2007 and 2008, and will on museums that is being done in examine future technology trends that universities across Canada. 3:00 pm — 4:30 pm will have an impact on museums, while Educational addressing the challenges and issues l Holocaust Era Cultural Sessions faced by museums in using emerging Property: Workshop on technologies, particularly social media. Research Methodology l Who’s Running the Moderators: Anabelle Kienle and Show? [T] Supported by CHIN Graham Larkin, National Gallery of Moderator: Marty Goldfarb, Goldfarb Canada Intelligence Marketing

l Community Consultation as Eight years have passed since the “Be it resolved that the board’s role is Civic Engagement: An Inquiry Canadian Symposium on Holocaust- to implement the vision of staff.” We Moderator: Laura Comerford, Royal era Cultural Property held jointly could also pose the questions as “be it Ontario Museum by the CMA and Canadian Jewish resolved that staff’s role is to implement Congress. This session will reassess the vision of the board.” The boards of Panellists will discuss the viability of and discuss recent developments public institutions often agonize over community consultation as a form of in this field, in particular research the deliverables of their institutions. meaningful engagement with com- resources and best practices, and is Staff often agonize over the input (read munities. Broader implications of intended for museum professionals interference) of their boards. Where is consultation and engagement will be actively engaged in provenance re- the line drawn? Who draws it? Through addressed. search on their collections. a formal debate we will examine the view of museum directors, curators and board members. Noon — 1:00 pm Lunch with the Exhibitors and Trade Show Closing

CMA 2009 National Conference lll 25 l A Practical Approach to into the planning and management of topical and relevant exhibitions, how International Collaboration large-scale multidisciplinary projects, in- these enhance the museum’s value as a Moderator: Michale Lang, Whyte cluding successful outcomes and ways forum for the discussion of complex and Museum of the Canadian Rockies of handling unforeseen issues. often sensitive issues, sharing insights on the impact of these exhibitions on International collaborations allow l Risk Management in a Museum their mandates and institutional reputa- museums to bring diverse elements Context: Applying it Using an tions and enabling attendees to deter- together to create fresh perspectives. Interdisciplinary Approach mine if it is worth going out on a limb. Partnerships that meet the mandates Moderator: Charlie Costain, Canadian of all partners often lead to positive re- Conservation Institute l Charrette: Student & sults that exceed the goals of specific Professional Exchange, Part II projects. Institutions share expertise and This session will help attendees Moderators: Emily Beliveau, University expenses and learn from one another. understand a comprehensive framework of Toronto and Karen Linauskas, Art Enter into a discussion with panellists of museum risk management, and Gallery of Ontario about the pros and cons of international how three traditionally separate collaboration between museum management issues can This is a continuation of the morning’s museums. be successfully integrated: collection session. Practitioners and consultants preservation, emergency preparedness, will provide examples of best practi- Supported by ICOM risk financing, and insurance into your ces, entrepreneurial education and institutions’ operational plan. employment strategies and research challenges from the field of museum l How We Work: The Changing l Rejuvenate, Renovate, Restore studies within Canada’s universities and Role of the Curator and Re-surface! colleges. A social-mixer event hosted by Moderator: Jon Tupper, Confederation Moderator: Linda Milrod, Art Gallery of the SYP group will follow. Centre Art Gallery Ontario

Over the past two decades, funding Maintaining visibility and quality visitor 5:00 pm — 6:00 pm decreases and shifting priorities have experience while improving amenities Canadian Museums resulted in a transformation of the and services during a renovation can Association traditional role of the Visual Arts Curator. be challenging. Should you stay open Now, they must function as jacks-of-all- or close your facility? Three seasoned Annual General trades! These often-conflicting demands construction warriors will share their Meeting cause challenges, particularly in the respective viewpoint on this pivotal Participate in the CMA’s Annual General mounting of exhibitions. Three curators question. Meeting. will share projects that did not work and suggest changes to ensure the success l Going Out on a Limb: the of future endeavours. Pros and Cons of Controversial Exhibits l Project Redesign: Engaging Moderator: Mark O’Neill, Canadian Our Audience and Our Members Museum of Civilization Moderator: Jérôme Gédéon, Canadian Heritage Information Network This session will examine two different, but potentially controversial exhibition Two major web-redesign projects under- themes: war and sex. The panellists will taken the past year provide key insights explain how and why museums present

26 lll CMA 2009 National Conference Evening events 6:30 pm — Optional Social Events

Behind the Scenes at the Exhibition Preview at the An Evening of Art at the Art Gallery of Ontario McMichael Canadian Art Collection Enjoy an exclusive tour of the Textile Enjoy a reception in the new Baillie Museum’s vast permanent collection in Court and a sneak peak of Remix: New Nestled amidst 100 acres of serene the private storage vault. With more than Modernities in a Post-Indian World pri- woodland in the charming village of 12,000 objects from over 200 countries or to the public opening April 4th. Works Kleinburg, delegates will enjoy an ex- and regions, the TMC’s collection cele- of art by 15 contemporary artists of Na- clusive tour of the beautiful McMichael brates cultural diversity and includes tive heritage from the US and Canada Canadian Art Collection. View the out- traditional fabrics, garments, carpets and including Toronto’s are standing permanent collection compris- related artefacts such as beadwork and showcased in the exhibition. ing the artists and their basketry. Learn about specific treasures contemporaries, First Nations and specially selected from the holdings by Fee: $40. Open to CMA delegates and artists. The McMichael will also be host- the Museum’s curators. guests. Includes a reception with wine, ing A Brush with War: Military Art from beer, non-alcoholic beverages and hors Korea to Afghanistan organized by the Fee: $40.00. Open to CMA delegates d’oeuvres. Delegates are required to Canadian War Museum, and Yousuf and guests. Includes a reception with make their own way to the AGO. The Karsh: Industrial Images organized by fine wine and buffet dinner. Delegates AGO is a short cab ride from the Royal the Art Gallery of Windsor. are required to make their own way to York Hotel or is accessible from the St. the museum. It is easily accessible by Patrick subway stop. Pre-registration Fee: $40. Open to CMA delegates and subway and is about a fifteen minute required. Limited to 100 people. guests. Includes transportation and buffet walk from The Royal York Hotel. Pre- dinner. Cash bar. Buses will depart the registration required. Limited to 35 McMichael at 10:00 pm. Pre-registration people. required. Limited to 50 people.

CMA 2009 National Conference lll 27 [T] Indicates session with translation. Saturday All sessions take place at the Fairmont Royal York Hotel March 28, 2009 unless otherwise noted.

7:30 am 10:15 am — 11:45 pm l Building Constituency: Registration/Information The Museum as a Community Educational Service and Resource Sessions 7:30 am — 9:00 am Moderator: Robert Laidler, Oak Hammock Marsh Interpretive Centre Travelling Exhibition Marketplace l Taking Their Place in Our Looking for just the right exhibition for World: Young Professionals, Successful museums are reinventing your museum? Seeking the perfect Technology and the World themselves as community services. This venue for your own traveling exhibition? They Want session will focus on the methods that We’ve got the solution: Exhibition Cen- Moderator: Cheryl Meszaros, University can be used to explore opportunities in tral Exchange, CMA’s 6th annual trav- of Toronto collaborative ways that result in excit- eling exhibitions marketplace. Be sure ing and inspiring visions and concepts. to stop by to see if someone has what This session will help seasoned veterans Three experienced practitioners will you’re looking for! The marketplace is and young professionals alike better discuss the various approaches to plan- open to both producers and borrowers understand the opportunities that exist ning, facilitation, and design of new fa- for traveling exhibits. for young professionals to create a more cilities and organizations. compassionate, responsible and convivial For additional information and to inter-connected world. In a workshop l Out of the Ordinary — reserve a table, contact Anne Gagnon environment, panellists will draw on Engaging New Audiences at 1-866-220-2150 ext 3336 or attendees’ own questions and ideas to Moderator: Gerry Osmond, Kings [email protected] shape an interactive, lively, and rewarding Landing Historical Settlement discussion on things that both the “old” and “new” can do to empower the next Museums are constantly challenged to generation of museum professionals. remain relevant to the communities they 9:00 am — 10:00 am serve and to demonstrate their purpose. Plenary Session Fully Wired...Fully Mobile: Generation Y Jennifer Corriero

In a world of instant and constant connectivity, museum professionals today face the challenge of building local and global relationships, integrating effective use of technology in everything from education to the workplace to leisure activities. Ms. Corriero will provide insight on how cultural institu- tions can engage and connect with a younger and more “wired” demographic as visitors, employees and stakeholders.

28 lll CMA 2009 National Conference For Easy Online Registration and Full Conference Saturday Details, visit www.museums.ca

While we often think of our purpose in heritage preservation or educational terms, our future success also relies on museums being able to demonstrate their social purpose. This session will explore innovative approaches to engaging community segments that are traditionally underserved by museums and the impacts of these partnerships to the museums and their communities.

l Becoming a Consultant Moderator: M. Christine Castle

The profile of the museum community is changing as more new and seasoned museum professionals choose to become consultants. This panel will examine the challenges and rewards of consulting as a career path as wells as ways to maximize the collaboration between the museum and the consultant.

Ask the Expert: Information Exchanges

Obtain practical advice and information on five diverse topics! Join experts in this informal setting.

1. Internet Marketing Thierry Arsenault, Canadian Heritage Information Network

2. Wall to Wall: The Loans-Out Program at the National Gallery of Canada Mike Steinhaur, National Gallery of Canada

3. Developing an Education Strategy Annick Deblois, Canadian Museum of Nature

4. From CSI to Reality: Implementing Realistic and Comprehensive Museum Security Laura Peters, Billings Estate National Historic Site

Noon — 1:15 pm Closing Luncheon

CMA 2009 National Conference lll 29 Toronto Zoo 2:00 pm — 5:30 pm The conference is on the move! Join Travel to the World Down Under us for an insightful, educational, and entertaining afternoon at the world renowned Toronto Zoo.

Buses will depart the hotel at 1:30 pm. Cost of tours included in registration. Additional fee for the Tropical Treat If you’ve ever Reception and the Do at the Zoo x Two dreamed2 of a applies. If you are not staying for the trip to Australia, optional events a bus will depart the now’s your Zoo for the hotel at approximately 5:30 chance to visit pm. Pre-registration for tours and without leaving optional events required. home! Delegates will tour the Delegates will have the choice Australasia of three tours: Pavilion and the Great Barrier Reef, fauna and flora to observe a diversity of exhibits including tree kangaroos, invertebrates, birds, coral fish, wombats, Komodo dragons, jellyfish The and seahorses from the region. Invisible Zoo Limited to 40 participants. Here’s your chance to see what really goes The Hidden on behind-the-scenes — the Continent “Invisible1 Zoo” that the public knows little about! Delegates will Experience the have the opportunity to visit the beauty of Africa on Conservation and Research this special tour of Centre, Animal Health Centre, the African Rain- Curatorial holdings and breeding forest3 Pavilion. You’ll see gorillas areas, Invertebrate House, in their habitat, crocodiles and the Creative Design, Graphics Lake Malawi cichlids. Visit and ask production and Exhibit Design. questions to volunteers stationed at special displays on zoo conservation Limited to 80 participants. and animal care.

Limited to 40 participants.

30 lll CMA 2009 National Conference Evening event 7:00 pm The Do at the Zoo x 2

We had so much fun at the Do at the Zoo in 1999 we’ve brought it back for a return engagement! This delightful evening is the culmination of the conference activities. Delegates who are participating in the optional events will make a short safari to the Indo-Malaya Pavilion. You’ll receive a very special Orangutan welcome. Enjoy the warmth of a tropical Malaysian paradise with many species of birds, fish and of course the very rare Sumatran tigers while sipping exotic cocktails and enjoying scrumptious hors d’oeuvres.

Delegates will be bused from the Indo-Malaya Pavilion to the Zoo Atrium for a buffet- style dinner. After dinner you’ll be tempted to partake in a silent auction. To cap the evening off, get in the swing of things and put on your dancing shoes.

Fee: $85. Open to CMA delegates and guests. Includes transportation, Tropical Treat Reception, buffet dinner, dancing. Cash bar. Limited to 200 participants.

CMA 2009 National Conference lll 31