ENDEAVOUR Affirmative Action Initiatives in Southern Region 1 CONTENTS
Message ...... 5
Foreword ...... 6
CII Code of Conduct ...... 7
CII (SR) Initiatives CII SR Demography Dividend - Manpower Mix...... 8 Nurturing Entrepreneurship ...... 9
Creating Gainful Employment for the Under-privileged youth ...... 10
Industry Stewardship on 4 Es
ABB Ltd ...... 11 Amararaja Batteries Ltd ...... 13 Ashok Leyland Ltd ...... 14 AT&S India Pvt. Ltd ...... 15 Bangalore International Airport Ltd ...... 15 Bannari Amman Apparel Pvt. Ltd ...... 16 Bhoruka Power Corporation Ltd ...... 17 Bosch Ltd ...... 19 Carborundum Universal Ltd ...... 20 Chandra Textiles Pvt. Ltd ...... 21 Corporation Bank ...... 22 Dr. Reddy’s Foundation ...... 23 Equitas Microfinance India Pvt Ltd ...... 24 Erin Consultants Pvt. Ltd ...... 26
Confederation of Indian Industry Southern Regional Headquarters Prof C K Prahalad Centre 98/1, Velachery Main Road, Guindy, Chennai, India - 600 032 Phone : +91 44 42 444 555; Fax : +91 44 42 444 510; Web site: www.cii.in Fowler Westrup (India) Pvt. Ltd ...... 26 GMR Varalakshmi Foundation...... 27 HLL Lifecare Ltd ...... 28 Indelox Services Pvt. Ltd ...... 29 Infosys Technologies Ltd ...... 29 Infotech Enterprises Ltd ...... 30 Ingersoll-Rand (International) Ltd ...... 31 Integra Sofrware Services Pvt. Ltd ...... 32 Jubilant Life Sciences Ltd ...... 34 Lanco Infratech Ltd ...... 35 Larsen & Toubro Ltd ...... 35 LM Wind Power Blades India Pvt. Ltd ...... 36 Loyal Textile Mills Ltd ...... 37 Mahindra Satyam Foundation...... 38 Manipal Foundation ...... 40 Michelin India Tamil Nadu Tyres Pvt. Ltd ...... 41 Michell Bearings (India) Pvt. Ltd ...... 41 Mindtree Ltd ...... 42 MphasiS Ltd ...... 42 NTTF ...... 43 Pegasus Institute for Excellence ...... 43 Ramky Foundation ...... 44 Rane Group ...... 45 RHI Clasil Ltd...... 46 Rubfila International Ltd ...... 47 Sagas Auto Tec Pvt. Ltd ...... 47 Saint Gobain Glass India Ltd ...... 48 Tata Projects Ltd...... 50 The Visakha Container Terminal Ltd ...... 51 Titan Industries Ltd...... 52 Toyota Kirloskar Motor Pvt. Ltd ...... 54 VA Tech Wabag Ltd ...... 55 Volvo India Pvt. Ltd ...... 56 Weir Minerals India Pvt. Ltd ...... 56
CII (SR) Code of Conduct Signatories ...... 57 Message
In Indian history, certain sections of our society have not been able to realize their potential only due to lack of opportunity. CII has taken the lead in offering opportunities to members of this community to rise above their current levels, and take their rightful place in the National Economy. In early 2006, in response to Prime Minister’s call to impose job reservations in the Private Sector for members of the SC/ST community, CII proposed that industry would adopt Affirmative Action initiatives to help members of the SC/ ST community. A task force under the Chairmanship of Dr. J. J. Irani was set up to come up with a list of proposed actions by the industry. Subsequently CII and ASSOCHAM presented a report to the Prime Minister Dr. Manmohan Singh, outlining the concrete steps Industry would take for Affirmative Action, with specific targets that would be achieved in different areas. We are today in the process of implementing these actions, grouped under the following four broad areas: Ethics @ Workplace – to practice non-discrimination in the workplace, with an extra effort to identify and employ qualified SC / ST candidates. Entrepreneurship development. Employability and capacity building. Education. Our member companies do not discriminate against members of any particular community or segment of society. Instead, members have been continuously working towards the upliftment of the underprivileged sector through various initiatives. During the last few months of my Chairmanship, I had extensively interacted with members across the region and reiterated the importance of following AA practices in their companies. I have also personally sought the support of members in terms of extending scholarship to deserving candidates and to mentor and nurture more number of entrepreneurs. I commend the initiative taken by the Southern Region Affirmative Action Task Force chaired by Mr C R Swaminathan to bring out a compendium highlighting the success stories of members companies in the Southern States in the field of Affirmative Action. This is indeed a great opportunity for us to showcase our best practices taken towards ‘reaching the unreached’ and what has been achieved so far. Finally I would like to reiterate that by helping the under privileged, indeed we help ourselves; because Affirmative Action can lead to considerable benefit not only to the society but to the bottom lines of the corporates as well. Let us work together towards achieving an ‘Inclusive Growth’ T T ASHOK Chairman CII SR & Managing Director, Taylor Rubber Pvt. Ltd
ENDEAVOUR Affirmative Action Initiatives in Southern Region 5 Foreword
CII at the national level has taken up the agenda of ‘Business for Livelihood’ for the year 2011-12. This converges the fundamental themes of spreading growth to disadvantaged sections of society, building skills for meeting emerging economic compulsions, and fostering a climate of good governance. In line with this, CII is placing increased focus on Affirmative Action, during the year. Aligning with national agenda of CII, CII SR also has chartered its agenda to:
Create awareness and enhance the participation from industry for affirmative action Enhance employability through Skill Building
Creating the budding entrepreneurs
Leverage and enhance the education of the socially disadvantaged youth. The second thrust area of CII is skill building. CII SR in collaboration with its stakeholders has taken various initiatives which will transform the underprivileged unemployed youth by equipping them with conventional or non-conventional skill training. Continuing our drive to ‘Nurture Entrepreneurship’, we have provided experiential training in Entrepreneurship to more than 500 SC / ST candidates from Tamil Nadu. This model is getting replicated in other States to have greater impact. I have great pleasure in bringing out this compendium of best practices and initiatives taken by our member companies in Southern States. I thank all the contributors for sharing their case studies. I would like to urge all the member companies to take concrete steps to adopt the Code of Conduct on Affirmative Action and implement it as an important & integral part of your CSR Activity. I am sure, by doing so, we industry as a whole will play a vital role in contributing towards ‘Nation Building’. C R Swaminathan Chairman, Affirmative Action Task Force & Chief Executive, PSG Institutions
ENDEAVOUR Affirmative Action Initiatives in Southern Region 6 Confederation of Indian Industry
CII Code of Conduct for Affirmative Action
1. The Company affirms the recognition that its 8. The Company has / will have an employment competitiveness is interlinked with the well being policy that is in the public domain. It may place of all sections of the Indian society. such policies and employment opportunities on its website to encourage applications from socially 2. The Company believes that equal opportunity disadvantaged sections of society. in employment for all sections of society is a component of its growth and competitiveness. 9. The Company makes / will make all efforts for It further believes that inclusive growth is a upskilling and continual training of employees component of growth and development of the from socially disadvantaged sections of society in country. order to enhance their capabilities, and 3. The Company affirms the recognition that competitive skills. diversity to reflect socially disadvantaged sections of the society in the workplace has a positive 10. The Company has / will have a partnership impact on business. programme with educational institution/s to support and aid students from socially 4. The Company will not practice nor support disadvantaged sections of society. conscious discrimination in any form. 11. The Company has / will have a senior 5. The Company does not bias employment away executive accountable to the CEO to oversee and from applicants belonging to disadvantaged promote its Affirmative Action policies and sections of society if such applicants possess programmes. The senior executive presents / will competitive skills and job credentials as made present a biannual report to the Board of the public. Company about such policies and programmes.
6. The Company’s selection of business partners is 12. The Company further has a policy to maintain not based on any considerations other than record on Affirmative Action normal business parameters. In case of equal business offers, the Company will select a business 13. The Company makes available its learning partner belonging to a socially disadvantaged and experiences as a good corporate citizen in section of society. Affirmative Action to other companies desiring to incorporate such policies in their own business. 7. The Company has / will have a written policy statement on Affirmative Action in the workplace.
ENDEAVOUR Affirmative Action Initiatives in Southern Region 7 CII SR Demography Dividend - Manpower Mix
The Confederation of Indian had been arrived based on sample their human resourses and Industry (CII) - SR initiated a study surveyed provided opportunity to SC/ST to understand the manpower mix Of the estimated 5.82 lakh community based on their among the CII member companies. employees, about 15% belongs to competency and enabling them for It was designed to enhance the SC/ST category, with the highest lateral carrier growth. Affirmative Action among in Tamil Nadu at 18% and lowest companies in Tamil Nadu, In Karnataka at 9%. Most of the Karnataka, Andhra Pradesh, Kerala This study was designed to employees under this category and Pondicherry. The objective of were primarily in the blue collar enhance affirmative action the study was to collect details of level, with < 1% in the senior level. among companies in Tamil employees, which would help initiate the skills development Textiles & Apparel segment has Nadu, Karnataka, Andhra program. The employee details the highest level with about 32% of Pradesh, Kerala and covered the following: SC/ST category employees, while Pondicherry. The objective of IT/ ITeS has the lowest with just White v/s Blue collar the study was to collect 5%. Employees from different ethnic details of employees, which groups – SC/ST and other Small and medium size a would help initiate the skills backward classes organizations had about 18% of employees in the SC/ST category. development program. Men v/s Women Of the estimated 5.82 lakh Challenged employees employees, about 15% was About 10% of the member estimated to be women, with the companies were considered as a highest in Kerala at 22% and lowest sample for the study. The table in Karnataka at 10%. below gives the details of the High presence of women sample coverage: population, about 33%, was seen in The survey revealed the following IT/ITeS segment, while it was just key findings 2% in the automobile segment. Presence of women employees was Around 5.82 lakh employees were high in smaller organisations. estimated to be working in the 2,599 CII member companies based The survey clearly envisaged that in south India. These estimations the private sector had strengthened
State CII member Number of relevant Sample covered companies companies Tamil Nadu 1,569 1,276 130
Andhra Pradesh 474 418 50
Karnataka 617 565 55
Kerala 301 265 25
Pondicherry 75 75 10
Total 3,036 2,599 270
ENDEAVOUR Affirmative Action Initiatives in Southern Region 8 Nurturing Entrepreneurship
Historically and socially the SC/ This first of its kind residential these 50 students, 32 are from the ST community has been excluded program was inaugurated by the SC/ST community. st from trading and running Chief Secretary, GOTN on 1 June CII facilitated to link these students enterprises. As a result these 2010. CII played a critical role in the for the internship with our member communities have been slow to mentor board to structure the companies after the training and develop the relevant managerial syllabi and enabled to get 42 first and risk capacities as well as to accumulate funds to finance economic enterprises. Although many programs and financial institutions have come forward to provide them funds for starting a business but their lack of training and role models deters them from taking advantage of these options. The changing times have made them realize their hidden potential and slowly they are coming forward to test the taste of success. Taking control of their own destiny is the best way for marginalized communities to enter the economic mainstream. The Confederation of Indian Industry supported Entrepreneurship Development Institute (EDI) GOTN in partnership with TAHDCO and rolled out a pilot 30-day residential time entrepreneurs as resource has also taken a lead in facilitating program on entrepreneurial persons. The Mentor Board was the link between these budding development for the youth. This chaired by Mr C K Ranganathan. - entrepreneurs in the supply chain program provided training in Immediate Past Chairman CII – with the big companies. enterprise management to selected Tamil Nadu and supported by candidates as well as linking them Mr PK Mohapatra - Chairman – Following the success of this with markets and financial Subcommittee on Inclusiveness and programme CII went on to train 700 institutions to help set up business Affirmative Action. Eminent rural youth out of which 370 were enterprises. It also focused on persons in the fields of education from deserving segment. Mentorship. and industry like Prof Jhunjhunwala, This training program was a step IIT Madras; Father Christie- Director The changing times have made forward for these entrepreneurs LIBA; Mr Ramaraj, President TIE them realize their hidden Chennai; Prof Jayshree from SRM to get equipped with a set of potential and slowly they are University mentored this exclusive comprehensive skills that would coming forward to test the enable them to start a business on program. their own. The objective of this 50 students from various taste of success. Taking initiative is to create a pool of educational institutions who were control of their own destiny is young talent endowed with strong in their final year of graduation/ the best way for marginalized entrepreneurial skills and the post graduation were selected communities to enter the knowledge of how to become a through a rigorous selection successful one. procedure for this program. Out of economic mainstream.
ENDEAVOUR Affirmative Action Initiatives in Southern Region 9 Creating Gainful Employment for the underprivileged youth
With a view to upgrading the skills of large number of unemployed educated youth, in close collaboration with the private sector. “Employable Skill Training for Educated Unemployed Youth” was launched coinciding with the United Nations Organisation declaring the year 2010 as the International Year of Youth. The objective of this mission is to train one lakh youth and provide opportunity, with industry support, for jobs. A Rs. 50-crore budget was allocated. This skill mission envisages private sector participation in training and employment. Government played a key role as a facilitator for certification & employment more than 1 lakh educated youth mobilization and identification of linkage. The skill mission also the deserving candidates. registered online out of which 40% focuses on enhancing the quality of are from SC / ST category. CII was engaged as the State level the ITI faculties and leveraging consultant, to implement the technology for imparting skill CII has taken special effort to hand process and bring the forward training. hold and counsel these candidates linkage of the industries for to take up the opportunity given to CII facilitated organizing 10 Skill them by the private sector. curriculum, standards, training, Fairs covering 13 districts and
ENDEAVOUR Affirmative Action Initiatives in Southern Region 10 ABB LIMITED
ABB operations in India includes 14 ABB’s School Projects across India ABB. Vadodara – 2700 Students, manufacturing facilities with over As a part of its sustainability policy Bangalore – 1670 Students, Nashik 7500 employees. Customers are of supporting schools for under- – 250 Students and Faridabad – 1000 served through an extensive privileged children, ABB in India, girl students. All the schools are countrywide presence with more across different cities, adopts government schools and mainly for than 18 marketing offices, 8 service government schools in close children from under-privileged centers, 3 logistics warehouses and proximity of its manufacturing families. a network of over 800 channel locations. partners. Major infrastructure developments ABB India has continued to support in 2010 included building The ABB Group is increasingly 6 schools around ABB’s facilities in renovation & providing of further leveraging the Indian operations Vadodara, Bangalore, Nashik and facilities. Maintenance of for projects, products, services, Faridabad - Located nearby all infrastructure facilities involving engineering and R&D. major manufacturing locations of school authorities and children was
ENDEAVOUR Affirmative Action Initiatives in Southern Region 11 In 2010 the volume of work is the same as that of 2009, in all 3 set-ups benefiting approx. 200 differently abled workers. ABB also donated small tools and fixtures required to carry out the jobs. Supported the National Association for the Blind by distributing sweets to 40 Persons on the occassion of Diwali at Nashik Location. Helen Keller Award ABB India has been awarded the carried out as a regular exercise in ABB. The persons are provided prestigious Helen Keller Award in all the schools. Water proofing with necessary tools & tackles along recognition of its efforts in work done and new water pump with the Workstation & thorough promoting the cause of facilitating provided at NGH School, Bangalore training for the job they are gainful employment for people with involved in. Mid-day Meal programme disabilities. In Nashik, ABB supports an As part of sustainability we organization called Prabodhini coordinate with Akshaya Patra wherein 60 physically challenged Foundation, a reputed charitable people do various jobs for ABB. ABB India has continued to organisation in supplementing The persons are provided with nutritional mid-day meal to the support 6 schools around necessary tools & tackles along with economically backward children in ABB’s facilities in Vadodara, the Workstation and thorough two schools and nearly 1670 training for the job they are Bangalore, Nashik and children are benefited from this involved in. scheme. This scheme indirectly Faridabad - Located nearby all promotes the education of the In Vadodara, ABB supports an major manufacturing economically backward children. organization called Sevatirth locations of ABB. Vadodara – Also, this year midday meal scheme wherein 25 physically challenged 2700 Students, Bangalore – is extended to one of the Industrial people do various jobs for ABB. Training Institiute for the Deaf The persons are provided with 1670 Students, Nashik – 250 which consists of about 70 deaf necessary tools & tackles along with Students and Faridabad – students.100% of the fund is the Workstation & thorough 1000 girl students. contributed by ABB employees training for the job they are involved in. Community Initiative: ABB has tied up with HOPE Foundation conducts weekly medical camps to provide primary level medical consultancy and medicines to the residents of a village on the outskirts of the manufacturing facility (Nelaghadaranahalli) in Peenya, Bangalore. - Average of 160 patients from economically backward families is benefitted per week. ABB’s Work for Underprivileged - Project - Roshini In Bangalore, ABB supports an organization called Prerana wherein 120 physically challenged girls and women do various jobs for
ENDEAVOUR Affirmative Action Initiatives in Southern Region 12 Amara Raja Batteries Limited (ARBL)
Amara Raja Batteries Ltd. (ARBL), support conscious discrimination in within the group. an Amara Raja – Johnson Controls any form. The company promotes its Company, is the largest The company has been making all Affirmative Action (AA) activities manufacturer of Standby Valve efforts for up-skilling and continual to ensure an equal footing for Regulated Lead Acid (VRLA) training of employees, including socially and economically batteries in the Indian Ocean Rim those from socially disadvantaged disadvantaged sections in the comprising the area ranging from sections of society in order to country at large, and specifically the Africa and the Middle East to South enhance their capabilities and Scheduled Caste and Scheduled East Asia. competitive skills. Tribe Communities. ARBL believes in transforming its AMARA RAJA BATTERIES LTD: Further dwelling down, the spheres of influence to improve the composition of SC / ST strength in quality of life by building In the beginning stages of the various levels of the company’s institutions that provide better company’s establishment, the hierarchy is as below: access to better opportunities, workforce was basically drawn goods and services to more people from the additional numbers all the time. employed in the agriculture. Most Management Staff 33 of them did not have a college There is no bias in employment degree or a technical qualification Non-Technical Staff 13 away from applicants belonging to leave alone any kind of work Technical Staff 21 disadvantaged sections of society if experience. Employee education such applicants posses competitive was the primary focus then and Workman 360 skills and job credentials as made remains to be the core guiding Others / Mgmt.Trainess - 05 public, thus does not practice or principle in employee development
The ARBL employee workforce profile for the last 3 years:
Months Jan - 2008 Jan - 2009 Jan - 2010
Caste HC SC/ST % HC SC/ST % HC SC/ST % Type
ARBL 1766 233 13.1937 2030 256 12.6108 2559 373 14.576
ARPSL 245 11 4.4898 327 17 5.19878 404 21 5.19802
MPP1 208 25 12.0192 269 25 9.29368 324 32 9.87654
MPP2 172 15 8.72093 249 32 12.8514 324 43 13.2716
AREL 135 2 1.48148 222 7 3.15315 197 15 7.61421
GFL 81 6 7.40741 154 6 3.8961 36 8 22.2222
2607 292 11.2006 3251 343 10.5506 3844 492 12.7992
ENDEAVOUR Affirmative Action Initiatives in Southern Region 13 Education & Training promoting phases which includes class room primary and secondary level by Employability & and on the job training. establishing fully equipped Educational Institutions in remote Entrepreneurship : As on 30.04.2011, total 1463 number villages in the vicinity of company of unemployed Rural youth has As the part of the Affirmative action premises. One such institute is at undergone quality training under the Employability and Karakambadi and the other at this scheme of the company. Of Entrepreneurship Training was Petamitta of Chittoor Dist. given to the weaker session and these, 1393 have been employed by Rural Youth’s: Amara Raja in various departments. On the affirmative action side, the company has provided 100% Currently, 1364 unemployed youth The period of training is 24 months concession in tuition fees to 20 are undergoing training under the during which the trainees are paid students belonging to SC /ST ARTS scheme in the company as on stipend. In addition to the stipend, communities, studying in primary 01.05.2011. Out of the present a special attendance allowance is and secondary levels. also paid to the trainees, to trainees, who are undergoing encourage good attendance and training, 320 trainees belong to SC/ As per the directions of learning. At the end of the course ST community. Government of Andhra Pradesh the reservations as are applicable in examination was conducted. Education: Apprenticeship Training, 03 Under the ARTS program, the 24 As a part of Corporate Social numbers of SC Candidates are month training comprises of two Responsibility, The Management is undergoing App. Training in the
organising education facilities, at company. ○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○
Ashok Leyland
Ashok Leyland recognizes the Break-up of Employees from the various Training Schools in Namakkal (Tamil importance of Inclusive growth. communities Nadu) and Burari (Near Delhi) Keeping in mind such concerns as Employee details of recruitments made Takes into the Apprenticeship making sure that it addresses the in 2006-07 programme in Ashok Leyland’s problem of correcting an historical Total Employees recruited- 2,826 manufacturing units at least 75% of imbalance without sacrificing merit, youth are from the SC/ST community Percentage of employees from the and creating an enabling environment and explore opportunity for their notified Tribes and the SC, the ST, the for the marginalized sections to access placement with automobile dealers MBC, the BC, and the OBC communities opportunities with dignity, Ashok Leyland has put in place an Affirmative – 78.14% Identify economically marginalized Action Plan. With a focus on “Inclusive Growth” High School Children and train them in Basic computer education The company has also voluntarily some of the concrete steps for introduced a code of conduct that Affirmative Action that Ashok Leyland Ashok Leyland Limited has signed the would ensure a degree of social pursues are: CoC, and they articulate it by email and diversity in its workplace. Driver Training in AL’s Driver by pasting the CoC on the department notice board. However, an analysis of caste/ community - wise data of Ashok Employee details in Employee details of Leyland’s employees (caste/ manufacturing units recruitments made community information has never been collected thus far and it is done now to Community Percentage Community Percentage understand the situation and put in place an Affirmative Action Plan) SC 13.98 SC 18.47 shows that there already exists social ST 2.14 ST 6.44 diversity among the workforce. Employee details in manufacturing BC 40.48 BC 2.80 units as on March 2007 MBC 17.60 MBC 2.87 Total Employees - 12,836 Percentage of employees from the OBC 8.87 OBC 43.35 notified Tribes, and the SC, the ST, the Notified Tribes 0.90 Notified Tribes 4.21 MBC, the BC and the OBC communities- 83.97% Total 83.97 Total 78.14
ENDEAVOUR Affirmative Action Initiatives in Southern Region 14 AT&S India Private Limited (AT&S)
AT&S India Private Limited Employment and Employability: Ethics: (AT&S) started its operation in ITI passed candidates are recruited AT&S has a code of conduct and 1989 as a business division of M/s as apprentice and on-the job business ethics policy in place. Indian Aluminium Company training is given for one year. Other Initiatives: Limited. It became a separate legal It provides apprentice training for entity by the name Indal Electronics Free Medicines are provided by the about 850 ITI candidates. These Ltd in April, 1996. In the year 1999, company to the nearby villagers apprentice trainees are given on the M/s Indal Electronics Limited was and also regular medical camps are job training, and they get acquired by AT&S AG, Austria, the conducted in association with JSS employment after their training. largest supplier of Printed Circuit Institute and also Rotary Club. Boards in Europe. Education: The company has brought in The company had adopted a village, Had adopted a village, and and sponsors for Medical and approximately 305 crores of sponsors for Medical and Education of the villagers and investment. AT&S has 1626 Education of the villagers and employees (including sub contract village school respectively to employees like transport, canteen improve the condition of socially village school respectively to etc). 99% of the employees are backward classes. improve the condition of sourced locally and approximately socially backward classes.
300 belong to SC/ST category. ○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○
BANGALORE INTERNATIONAL AIRPORT LIMITED
Bangalore International Airport into account airport specific issues strengthening the societal Limited is a public limited company and local stakeholder needs. It confidence in us as a caring registered under the Companies reflects in programs like eco- organization. Act. Majority of its stake (74%) is friendly initiatives, in caring for held by private promoters - citizens of Bengaluru International Under our skill development and Siemens, GVK and Flughafen Zurich Airport, its environment, its clients training initiatives we have directly Airport. The rest is held by the and travelers. undertaken Basic firefighting and government - AAI and KSIIDC. first aid techniques to the Govt. It also reflects in our brand tonality schools around Devanahalli. We BIAL currently employs around 670 and training – Being a caring have so far covered about 500 people and has generated organization is one of BIAL’s six students and hope to reach out to employment for about 7000 at the strategic values. about 1000 pupils this year. airport. Our mission is to periodically We have a full time Airport visit Activities promote our local relationship thus activity under the umbrella to offer Programs for the benefit of the schools and colleges for an Airport tour and so far have covered over community are managed at the BIAL sets a structured corporate level. BIAL sets a 5000 children in the last 3years. In structured program and goals to program and goals to addition to the regular visits we also encourage high standards and encourage high standards and undertake vocational airport tours coordinate improvement across all coordinate improvement to benefit students pursuing the right career path in the aviation stakeholders. The Corporate across all stakeholders. Communications team leads and industry. implements key objectives, taking
ENDEAVOUR Affirmative Action Initiatives in Southern Region 15 BANNARI AMMAN APPAREL PVT LTD
Bannari Amman Apparel (BAA) is to the women joining the company. them have one or two vehicles. 13 a professionally managed joint So far more than 2000 women are out of 20 Transport Service venture company of Bannari trained and employed. The Providers belong to SC/ST (they Amman Group of India and company has also internally are owners of the vehicles) Brandot International of USA. promoted about 70 operatives as Apart from the above , BAA has Bannari Amman Group Team Leaders through various provided indirect employment manufactures and trades in a levels of training in less than one opportunities for Gardeners, diverse portfolio of products year of Operations. Drivers, Security and House including sugar, alcohol, granite, So far 20 fresh ITI’s are trained and Keeping personnel who are also cotton yarn and woven fabric. It is are employed as machine predominantly from the SC/ST also actively involved in the service mechanics. The company has a plan Community.
At entry level, a one- month class room training and two-months’ on- the job training in employability with wages and benefits are given to the women joining the company. So far more than 2000 women are trained and employed.
to scale up the manpower by 200 sector, and has invested in the monthly. fields of education, healthcare, real estate and finance. Apart from engaging quiet a number of small time Civil and Bannari Amman Apparel was Electrical Contractors during started in March 2008 creating project stage, the company has 2 employment opportunity to about Civil Contractors (SC/ST) in the 1300 socially disadvantaged Facilities Management. women. BAA provides transportation Majority (about 65%) of the facilty to all the employees. Instead employees belong to SC/ST. of going for big logistic provider, At entry level, a one-month class BAA has promoted a number of room training and two-months’ on- local male populations to buy the job training in employability vehicles and they are driver cum with wages and benefits are given owner of many vehicles. Most of
ENDEAVOUR Affirmative Action Initiatives in Southern Region 16 BHORUKA Power Corporation Limited
Bhoruka Power Corporation efforts in development of the Bhoruka Power Corporation is Limited is a leading Renewable community around the projects. The contributing towards the Energy Developer in the country. Rural Eye Hospital in Gulbarga is Community development for It currently operates a capacity of the latest addition to the other extending various facilities to the close to 120 MW through 15 Small activities such as Rural schools, Self rural poor students at various Hydro Stations & 3 Wind Farms Help Groups, Adult Literacy places in Karnataka. Bhoruka Power delivering over 400 million units of programs. Vocational Training for Corporation is having its own Green Energy per annum. Rural women etc., charity in the name of Bhoruka Sustainable development being the The company has received several Welfare Activities and it runs watchword, apart from the business awards in the field of Renewable nearly 3 schools to extend modern of Renewable Energy the company Energy, Safety & Corporate Social education to the rural poor spends substantial time, money & Responsibility activities students. In our schools SC/ST
Bhoruka Power Corporation Ltd. Bangalore 560 001 Sc/ST Employees as on 24th April 2011
Total % Sl No Designation Man Power Corporate Shivapur Sugar Shahapur Rajankollur Madavanab Mandagere Neria Chayadevi Sattegala Manianadak Dadapur SRD Kate
1 SC Regular (247) 2 1 1 7 1 1 1 0 0 0 1 0 0 15 6.07
Contract (263) 1 3 1 4 0 2 8 2 1 7 1 0 1 31 11.79
2 ST Regular (247) 0 2 0 1 1 0 0 0 0 0 0 0 0 4 1.62
Contract (263) 0 4 0 0 1 4 0 5 4 2 4 0 3 27 10.27
SC R+C 3 4 2 11 1 3 9 2 1 7 2 0 1 46 8.68 Total
ST R+C 0 6 0 1 2 4 0 5 4 2 4 0 3 31 5.85
Details of SC/ST Students at Bhoruka Schools School Total Strength SC/ST Students
Boys Girls Total Boys Girls Total
Shivpur 535 335 870 79 48 127
Shahapur 342 204 546 61 36 97
Rajan Kollur 64 41 105 15 14 29
Total 941 580 1521 155 98 253
ENDEAVOUR Affirmative Action Initiatives in Southern Region 17 Details of SC/ST Students at Bhoruka adopted Schools
School Total Strength SC/ST Students
Boys Girls Total Boys Girls Total Rajan Kollur High School 386 264 650 115 80 195 Middle School 424 276 700 127 82 209
Hemmige Miidle School 96 74 170 35 22 57
Dakshina Karnataka
High School 98 82 180 30 24 54
Middle School 56 66 122 13 11 24
Total 1060 762 1822 320 219 539
BHORUKA WELFARE ACTIVITIES
Programmes Income Generating Bhoruka Netralaya ITI Activities Gulbarga Management
Health Awareness Agarbathi Manufacturing State of art Eye Chairmanship of two it Camps - General Hospital at Gulbarga is at Koppal and Adolescent Health Compost production catering to the Rural Belgaum under Public Awareness Camps poor by conducting private Partnership camps at various scheme of the School Children Eye Flouriculture villages in Gulbarga Government. Camps and Yadgiri Districts Shramadaana (afforesta- Automobile Shop (Boys) and bringing them to To Provide Quality tion, Cleanliness Etc) our hospital, Conduct Education free Cataract surgery Animal Health Camps Cattle Raring with free food and To develop Child Health Camps Sheep Raring conveyance infrastructure Skill Training Tailoring Diary Programme To support in on job training Skill Training Computer Diary Programme (Boys & Girls) To meet the training Skill Training Automobile needs of instructors Soap& Phenol Making repairs (boys) Women Empowerment (entrepreneurship) Programms students are getting the maximum own training policy to develop the The Bhoruka Power Corporation benefits for availing the education employee’s skills, attitude and takes immense interest in facilities. Apart from the school run personality development. They developing the rural human by charity, Bhoruka have adopted have conducted first-aid, fire recourses which includes SC/ST another 3 schools at various places fighting and safety training. Apart communities and under their in Karnataka to extend the modern from this, camp skill training, Corporate Social Responsibility, education facility to the rural tailoring course, and computer they are constructing 113 houses for students . The company trains the course for boys and girls and the flood affected villages at Koppal SC/ST employees and have their Women Empowerment Programms Districts. are organised. ENDEAVOUR Affirmative Action Initiatives in Southern Region 18 BOSCH Limited
Robert Bosch GmbH holds 71.81% diagnostics to Institutes, ITIs, users such as truck drivers, auto stake in Bosch Ltd., The company Polytechnics in custom made rickshaw drivers, KSRTC bus is headquartered in Bangalore modules to enhance employability drivers, car owners in corporates having its manufacturing facilities covering more than 10000 around Bangalore with own in Bangalore, Nashik, participants. pollution checking devices and education modules covering more than 5000 people in Bangalore Other initiatives: Child Health Improvement Program with annual Health check up for school children around Bangalore works covering 300 students. Regular follow up by providing medical treatment (Dental, Eye, Dermatology) etc. and improving ratio of healthy children at schools on a regular basis. Providing clean drinking water by installing a 8000 litre Reverse Osmosis plant at Goner village in Jaipur – Rajasthan where the Naganathapura, Jaipur and Goa. Project on ‘Ability In Diasability’ contaminants in ground water is These plants are TS 16949 and ISO which looks at providing high. 14001, OHSAS certified. Bosch employment to physically Construction of houses for the limited has its presence across challenged in terms of indirect people affected by flood in automotive technology, industrial employment and direct Kairwadgi Village at Bagalkot - technology and consumer goods employment at Bangalore works. and building technology, with Karnataka strength of over 10,300 associates. Continuous support with It manufactures and trades manpower, donation and office products as diverse as diesel and facility to ‘Multiple Scelerosis gasoline fuel injection systems, Society of India’ since 20 years automotive aftermarket products, supporting about 200 patients. Vocational training related auto electrical, special purpose Education: machines, packaging machines, to automobiles, diesel, electric power tools and security Providing Books, Stationeries, petrol engines, diagnostics systems. School Uniforms to the school children in and around Bosch, to Institutes, ITIs, Employability: Adugodi plant. Polytechnics in custom Training in Plumbing, Carpentry, Adopted two villages in Nashik made modules to enhance Electrical, etc. to the children of with Adivaasi habitats with poor REDS (Rag Pickers Education & living conditions and improving employability covering Skill Development), an NGO, is living standards in these villages more than 10000 being given. including primary education. participants. Vocational training related to Environmental education using automobiles, diesel, petrol engines, ‘Clean Air Campaign’ to automobile
ENDEAVOUR Affirmative Action Initiatives in Southern Region 19 Carborundum Universal Ltd.
CUMI- RANIPET (Super process due to following reasons Trained them to be technically Refractories) such as; skilled. CUMI, Super Refractories is part of No other Industries come forward After completion of two years the Cearamics division of CUMI, a to train the Apprentices other than training they have to appear for All market leader in the manufacture their requirements India Trade Test conducted by of specialty refractory products in Normal trend is to go for training Department of Employment and India since 1965. Super Refractories candidates from the technical Training, Govt. of India. plant was established at Ranipet in institution Successful Apprentices will be Vellore District, Tamil Nadu in the awarded with NATIONAL year1991. Youngsters with technical qualifications are normally APPENTICESHIP CERTIFICATE BTC employed in unskilled areas (NAC). BTC (Basic Training Center) was The practice of Engaging rural ITI FACILITIES PROVIDED established in the year 2006 with students in Apprenticeship training Monthly Stipend with attendance the permission of Regional Joint is not followed in our region bonus Director of Employment & Training with the vision of utilizing our Scarcity of Institutions offering Uniform and Safety Shoes courses in Ceramic trade in the resources and facilities to impart Canteen technical training to the talented region Practical training at Shop Floor rural students, who cannot afford To fulfill the internal requirements to pursue their higher education. with competent persons in ceramic Class Room Session BTC offers 2 years Apprenticeship trade training for rural youths in Computer Skills ELIGIBILITY CRITERIA Ceramic Trade & enable them for a Training on Industrial Safety, Fire sound carrier in ceramic industry. Youngsters with the minimum Safety, First Aid & 5S qualification of 8th standard After completion of the course more Resulting in improvement of than 60% of the students have been Rural students who could not standard of living observed as Trainees in our plant afford to continue their education Impact of the BTC on Rural and as well as group companies. due to family background Community /Employment/ This gives additional benefits to the organization as students are Candidate should have a rural Environment background (SC/ST) already familiar with our Creating an opportunity for the organization’s vision, culture, BENEFITS FOR COMMUNITY rural youth to enhance the personal process & machineries since they capabilities Employment generation. are linked with our organization Create a high caliber technical from beginning of their course. Educational opportunity for 100 work force that meets the Moreover the students are also rural youth. requirement of modern competitive groomed according to our Two years of full-fledged and quality conscious industries. organization’s requirements. apprenticeship training in Ceramic Imparting multi functional Skill Development trade training on industrial safety, fire CUMI, Ranipet plant is committed Enabling students to get safety, first aid, 5S and TQM to develop the Apprentices through employed. activities to ensure professional integrated skill development advancement and a wide range of employment opportunity.
ENDEAVOUR Affirmative Action Initiatives in Southern Region 20 industries, Refractories and other ceramic related industries. Out of the 35 Apprentices who had completed their training in the last few years, we have absorbed 18 among them as Trainees in our plant and some of them in group companies. CUMI has paved the way for the upliftment of the education & employment opportunities to those who were not able to afford to continue their higher studies. At the end of the 2 years apprenticeship training, they are able to get Government certificate without any investment. If they had chosen some other ITI instead of BTC, they would have experienced the financial barriers Develop a sense of excellence by EVALUATION being economically backwards inculcating skills of co-operation, As the apprentices have been section to complete their 2 years of problem solving, motivation etc. trained on “Ceramic Operation”, technical education. Whereas under Updated technical skills and there is a wider range of BTC, they were given monthly knowledge. opportunities for the Ceramic Trade stipend & practical trainings in our own organization. Economic independence with Holders in sanitary ware
education ○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○
Chandra Textiles Pvt Ltd
The management at Chandra students at PSGR Krishnammal Secondary School, Vazhaithottam, Textiles Pvt Ltd has disseminated College to ensure that they come and every year to appear in the code of conduct to the Heads up to the required level. entrance exams for professional of Departments and personnel in courses. 5 SC/ST students of PSGR HR Department. A periodic review Krishnammal College are being Promising children form Guild of is conducted by Management to given free education, boarding and Service are given free education in check the progress of the Action lodging. higher classes. plans. GRG Memorial Higher Secondary We are also providing free Chandra Textiles Pvt Ltd has School, Vazhaithottam, mainly education to 1 SC/ST student in carried out community consisting of tribal children from GRG Polytechnic College and one Development activities pertaining Nilgiris, is run by our Group. The in PSGR Krishnammal College to to Entrepreneurial Skill school has about 650 children and help them build specific skills. Development, Sensitisation is equipped with state-of-the-art Programme in connection with There are 250 Apprentices, out of equipment to bring out the best in women CNC Operators Training, which 210 belong to SC/ST/ OBC. the children. hundreds of SC/ST women. Selection of these workers is mainly Chandra Textilers Pvt Ltd is done from areas with a Remedial Coaching Programmes supporting the education of 5 predominant SC/ST population. are being carried out for SC/ST students of GRG Memorial Higher
ENDEAVOUR Affirmative Action Initiatives in Southern Region 21 CORPORATION BANK
Corporation Bank came into being Corporation Bank Self- and Growth Pattern, Eco-friendly as Canara Banking Corporation Employment Training Institute, Initiatives, Contribution to Social (Udipi) Limited, on 12th March, Chikamagalur: Development & Development of 1906, in the temple town of Udupi Corporation Bank has set up a Talent & Human Resources. The in Karnataka, by the pioneering training centre for the rural youth Bank received 12,690 Entries vying efforts of a group of visionaries. and established Corporation Bank for these national awards. Corporation Bank has formulated Self Employment Training Institute The Bank during the year 2010-11 a broad policy confining its CSR (COBSETI) on 22.03.1996 in has initiated the following CSR activities, in terms of the guidelines Chikmagalur as a society, activities: in vogue, towards supporting registered under Karnataka Donation of Books and Uniforms various societal concerns aimed at Societies Registration Act, 1960. to the poor students of rural and overall welfare of the society in the The Institute has conducted over backward areas belonging to sphere of Health & Hygiene, 526 batches of training programmes various SHG groups through Environment, education, Promotion involving more than 16,052 trainees Sarvodaya Jagrathi Trust, of Art, Culture and Sports, Public and helped the youth of these Thannirbavi. Utility Service Projects, Rural districts to pursue gainful self Development and Others. employment opportunities. Funding the construction cost of a hygiene toilet for the benefit of Considering the response of Inclusive Growth: Branchless students at Sagardighi Hr. Sec. students/educational institutions Banking to reach the unreached: School in West Bengal and in order to promote the idea The Bank has successfully taken the Donation of ‘ 2.00 lakh to Arogya of excellence among students, the banking to the doorsteps of the Sandhan Charitable Trust, Kolkata Bank has instituted awarding of villagers in the remote rural areas for construction of school building gold medals to the best out going through technology assisted for the benefit of students students of select colleges in major branchless banking. The innovative belonging to poor and socially cities. biometric smart card has brought backward families As a part of the Centenary the unreached rural mass under the celebrations, the Bank set up fully preview of banking and has The Bank, as in the past, would equipped Rural Libraries in 100 facilitated an array of possibilities continue to serve the society as per villages in the country to develop to improve the economic and social the approved Donation Policy as a them as Knowledge Centres. Every status of the rural mass. responsible Corporate citizen in the years ahead. year new books worth Rs.10,000 Instituting National mSME each are being supplied to these Awards : libraries to develop these libraries on periodical review. Corporation Bank has instituted Considering the response National Awards for Outstanding Besides the above listed activities Entrepreneurs under mSME of students/educational Bank continues to support category [Branded as Corp Excel institutions and in order to institutions catering to the blind, 2008], for the second year in promote the idea of deaf, physically handicapped, aged, succession. This is a rare initiative, destitute, education, health and first of its kind by any Public Sector excellence among students, hygiene, empowerment of women, Bank. Among other things, the providing training in self- the Bank has instituted basic objective of this initiative is to awarding of gold medals to employment, rural development, encourage and recognize some of infrastructure development, the best mSMEs in the country. the best out going support to educational institutions, etc. The Selection was based on “Triple students of select colleges Bottom Line” criteria, Financials in major cities.
ENDEAVOUR Affirmative Action Initiatives in Southern Region 22 Dr. Reddy’s Foundation
Dr. K Anji Reddy’s brainchild - Livelihoods Creation are today at a juncture that is full of exciting possibilities. Dr. Reddy’s Foundation was set up Education in the year 1996. DRF, A non-profit Our past success in creating over organization funded by Dr. The Livelihood Advancement 200,000 livelihoods gives us the Reddy’s Laboratories has grown Business School (LABS): confidence and hope that we can do into one of the biggest Corporate much more in the coming years for Social Organizations in India today. LABS has impacted 204,578 youth the betterment of the lives of It focuses on Poverty alleviation and by March 2010. According to Mr. marginalized sections of society. has been successful in providing Jithendra Kalra, CEO, DRF, ‘Our programs have always kept up with sustainable living for the And, as always, it is our partners the times. economically underprivileged and co-stakeholders who are our youth. To cater to the everchanging biggest strength and support’. requirements of the market, we DRF strives to create sustainable DRF’S REACH TO SC/ ST livelihoods by providing quality have constantly revisited our opportunities for learning for the training curricula by incorporating CANDIDATES IN % marginalized youth through its industry-relevant inputs from innovative programs. various corporate professionals. Location SC (%) ST (%) We have also developed new Dr.Reddy said, “The Foundation India 28.4 8.1 had become the laboratory for curricula to tap emerging opportunities in India’s new catalyzing reproducible, sustainable AP 29.7 9.4 and innovative experiments for economy. social change”. DRF has set an We held a series of capacity DRF is running exclusive LABS for example for the rest of corporate building programs, so that we could tribal youths (at present India to emulate working in effectively address subtle shifts in Rampacheduvaram and partnership with all concerned in the LABS process and handle the Parvatipuram) in Andhra Pradesh ; this endeavour. various challenges faced in Earlier DRF had been doing implementing it in diverse The social interventions of DRF are progarmmes at ARAKU. primarily in the following sectors: geographies and demographies. We
FY 2010 - 2011 Trained Placed % of Assessed % of Dropouts % of Placements Assessed Dropout
209 91 44% 187 89% 22 11%
TRAINED - CASTE WISE - 2010 - 11 PLACED - CASTE WISE - 2010 - 11
BC SC ST OC BC SC ST OC
106 57 8 38 51 25 1 14
51% 27% 4% 18% 56% 27% 1% 15%
ENDEAVOUR Affirmative Action Initiatives in Southern Region 23 EQUITAS MICROFINANCE INDIA PVT LTD
Equitas was established for 15% of the company’s networth Skill Development Training On extending business loans to women may be utilized for purchase of land Washing Powder micro-entrepreneurs with limited and construction of building for the Impact of the initiative: The skill access to formal financial services purpose of schools development program has helped through the Grameen model. improve the income of the Equitas appreciated the need for an Monthly budget of Rs 2000 ($25) beneficiaries. As per a study efficient back-end system to enable per branch is allocated for health- commissioned by Equitas, the rapid scalability in order to serve camps. median value perception of the needs of credit-thirsty micro- beneficiaries for the skill entrepreneurs. As a result, Equitas development program was Rs 200; has developed a business model or twice the fee charged to the and demonstrated its success by member. reaching over 1.5 million members within three years of operations. School Education The company has committed to Purpose of the initiative: contribute 5% of its annual profits Education is a key lever to enable to the Equitas Development upward social mobility for our Initiatives Trust. The trust is a not members’ children. The quality of for profit organization formed to Skill Development education provided at public promote education amongst poor Purpose of the initiative: Under schools is suspect; and some children and community the aegis of its Trust, Equitas has members are willing to bear the development where their imparted training to over 193692 financial burden of sending their customers reside. members in skills such as tailoring children to private schools. The Equitas Ecosystem & embroidery, agarbathi/candle Equitas Gurukul Unfortunately, the quality of education provided at these private schools is also limited. To address this gap, Equitas has rolled out its Gurukul & Shiksha initiatives to provide high quality education to its members’ children at an affordable price under the aegis of Equitas Development Initiatives Trust. Impact of the initiative: At Equitas Gurukul schools, Equitas provides the best quality of education in these schools comparable with the best of schools in India. It conforms to the Matriculation syllabus and is imparted in English medium. Equitas has made the following making, detergent/phenyl During every school’s launch, it will commitments for its Ecosystem: manufacturing and preparing cover LKG to V standard only. 5% of the company’s profits is processed food such as pickles & jams. These training programs are Inducting students at a higher level donated to its Trust for education will make it difficult for them to initiatives structured as 1-week long programs. manage their shift into this school. With every passing year, the school
ENDEAVOUR Affirmative Action Initiatives in Southern Region 24 will start providing education for so far which is a record in the MFI the next grade/standard. There is sector globally – CSR Division no upfront donation and the fees Secondary Health Care: Our tie up are structured to ensure it is with large number of hospitals affordable for members and break- helps our clients get treated for even is achieved in a 10-12 year serious illness at a discount to period. normal cost – Done by CSR Division Equitas has launched 2 pilot Health helpline: Members call this Gurukul schools at Trichy & line for serious illness and the Dindigul. In the coming academic operator guides them year, 4 more schools are planned. The company has board approval Livelihood support: We have for investing 15% of its networth given skill development (vocational to purchase land & construct training-Equitas Gyan Kendra) to buildings for its schools. over 193692 people so far which is also a global record – Done by CSR The company leases the building to Division the Trust for it to operate the school. Equitas Birds Nest - The company donates 5% of its Rehabilitation of Pavement Education: Around 3000 children profits to the Trust; which is used Dwellers are studying through 50 tuition to subsidize the operations of centres (Equitas Shiksha) we run as Impact of the initiative: A Equitas Gurukul & Shiksha. an after school education support – dedicated team setup by Equitas run through Equitas Trust Apart from Equitas Gurukul, identified 112 families residing in Equitas has also rolled out Equitas the pavement for the pilot phase of Schools: We have commenced two Shiksha – a network of after-school this initiative. The program was regular schools called Equitas tuition support centres. presented to these families and was Gurukul, (in Trichy and Dindigul) launched with their support. and will start another 4 for next These centres augment the school- academic year – run by Equitas education of children. The As a first step of this program, Trust advantage of Shiksha over Gurukul financial support for housing was is the rapid scalability of its model. provided to these families. The Retail: We run a chain of grocery Every Shiksha can provide financial support met the expenses stores where our clients can buy education support to 100 children of rental advance and the first 6 groceries. Benefit of aggregation is and currently 49 Shiksha centres are months’ rental expenses. During passed on to them. They also get a operational. this period, Equitas also provided card from us with a limit loaded in it which acts just like a credit card Pavement Dwellers skill development training to the adults in the families. to them – run by Equitas Rehabilitation Program Dhanyakosha, a Sec 25 Company Agarbathi (incense sticks) rolling, Purpose of the initiative: As a Ultra Poor Programme: We have mark of its commitment to the phenyl manufacturing and trading of fruits-and-vegetables were two commenced a programme for down-trodden sections of the Rehabilitation of Pavement society, Equitas is piloting its vocational skills imparted to these families. The families used these Dwellers in Chennai and identified “Equitas Bird’s Nest” program to 115 families in the first phase. We rehabilitate pavement dwellers. As skills to augment their income. With this increased income, these families have moved 53 families into houses per the 2001 Census conducted by and imparting them skill Government of India, over 9000 are expected to afford their housing expenses. development training. 24 families families reside in the pavements of have attained self sustenance status. Chennai. Equitas also do significant number Houses being identified for Governmental interventions on of social initiatives, under aegis of remaining – run by Trust EDIT (Equitas Development providing alternative housing for Physically Challenged people: We these families have not worked Initiatives Trust) all on not-for- profit basis have financially supported, so far, since they disrupt the daily 5050 physically challenged people in economic life of these families. In Primary Health Care: Our primary setting up some livelihood activity light of this, Equitas partnered with health care medical camps done free so that they can stand on their own Unitus in rolling out the Equitas has benefited around 425663 clients feet Bird’s Nest program.
ENDEAVOUR Affirmative Action Initiatives in Southern Region 25 ERIN Consultants Pvt. Ltd
ERIN was incorporated in 1984 as Trade associations, Sports bodies on specific projects for Affirmative a consulting company. The and innovative product companies. Action. One of the programmes in Company has assisted over a The Company is in the process of tune with the CII’s thinking on hundred SMEs to start their establishing a CSR and Training working on the 4-Es for Affirmative enterprises. Services included Centre in a rural area in Bangalore Action. Fifth to eighth semester company formation, project urban district which boasts of Engineering students are to be scouting and appraisal, DPR, stupendous developments, and yet trained on four Es: Education, clearance from state authorities, far from development for the Employability, Employment and funding, design and supervision of predominantly underprivileged Entrepreneurship. In each semester works and even support in communities in the area. At the CSR the student gets 60 hours of soft promotion and marketing. The Centre, all the employees except skills and technical coaching, most company has also conducted one, have not even completed PUC, of which is delivered at the prestigious studies and training, all the staff being from SC/ST and residential training centre of ERIN funded by World Bank and ADB. minorities. which is spread over an eight acre The Company also has a track campus in sylvan surroundings on Affirmative Action Project: record of Event Management / PR/ the border of Karnataka and Tamil Liaison assignments for large Apart from passion to work with Nadu.
private corporations and PSUs, the under privileged, ERIN is keen ○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○
FOWLER WESTRUP INDIA PVT LTD
Fowler Westrup (India) Ltd (FWL) Initiatives through Namma Halli: Skill Development: was incorporated in the year 2000 Fowler Westrup Ltd (FWL) believes 37 self Help Group (SHG) were and commenced operations in the in the vision of ‘hunger free greener formed and 635 (88%) women year 2001.It is a joint venture world’. Hence the CSR activities are members are enrolled from the between John Fowler (India) Ltd an important activity undertaken target families of 720 from the and Westrup A/s Denmark. by the Organization. Fowler project villages. The members are The Company manufactures Post Westrup (FWL) under the CII trained on regular savings, periodic harvest machineries like Pre- project ‘Namma Halli’ has adopted meeting, accounts and cleaners, fine cleaners, gravity a village panchayat called ‘Deburu’, bookkeeping. separators, destoners, indented 30 kms from Mysore for 344 members were involved in cylinders, grain storage silo developmental works. This income generation activities and systems and variety of conveyors, panchayat comprises of four earn an additional income of bucket elevators etc. villages - Byalaru, Handuvinahalli, Kathwadi pura and Kallalli. The Rs.1200 to 2500. In addition to these the Company implementation of various CSR 5 Farmers’ associations with 100 also produces transformer oil programmes is taken up by members formed. The members are filtration and regeneration Srinivasan Services trust of the TVS trained in scientific and improved machines under the brand name Group. The financial support agriculture practices. NIRMAL which can also handle provided by the company in the capacitor oil and silicone fluids. The Quality seeds supplied for 1322 project ‘Namma Halli Project’ has Company has also started colour hectares and inter cropping in 77 helped in the overall development sorter division as part of its hectares. of the villagers in terms of expansion. The Company has economy, health, education and 25 awareness programs conducted around 200 direct and 50 indirect infrastructure. on effective utilization resources, employees.
ENDEAVOUR Affirmative Action Initiatives in Southern Region 26 proper manure, pest management utilise the wastewater of the and crop protection. respective households and grow fresh vegetable. Training provided for 79 youths on local skills and made 51 soak pits formed in the village. employable. They earn an average This is to prevent sewage water of ‘ 2000/- per month. from flowing on the roads. Other Initiatives for the 3km of road was kept free from Communities: garbage. 448 children at the age group of 1 Solid waste generated from 561 to 5 were tested on nutrition level houses was collected segregated and treated properly. Awareness provided to parents of 137 under nourished children. Liquid waste from 935 houses was disposed through soak pits or Awareness created among kitchen gardens. villagers on the importance of health and sanitation and motivated Gravel road formed in Debur to construct individual toilets. village to a length of about 0.46 kms Women members of 387 were Additional class room constructed Regular parent-teacher screened for anemia. for the higher primary school with Association meeting held every 50% contribution. 835 women members enrolled in month in all schools. This enables the adult education classes 545 of Monthly meetings were held in the parents to know the level of them improved to class 2 level. all anganwadis to involve the their children and motivates the mother volunteers in anganwadi teachers to take active role in school 738 kitchen gardens created on the for effective monitoring and improvement. back yard of the houses. These
functioning. ○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○
GMR Varalakshmi Foundation
Girijana Institute of Rural upgrade skills of the tribal youth in GMR Group uses vocational Entrepreneurship Development various vocations depending on training to promote affirmative (GIRED) their education, present economic action. While the GMR Group’s trends and the market potential, Girijana Institute of Rural CSR strategy is normally to work which would enable them to gain Entrepreneurship Development with communities around its suitable employment or enable (GIRED) is a unique initiative businesses, GIRED was set up them to become self employed. specifically targeting tribal youth. without this context, because of the This Vocational Training centre was Highlights: absolute lack of opportunities or started in September 2010 by GMR support for youth in this area. ITDA is supporting in mobilizing Varalakshmi Foundation in youth for trainings. partnership with Integrated Tribal Development Agency (ITDA)- Within a short span of time, Seethampeta (an executing body of GIRED has trained 108 tribal youth Within a short span of time, Department of Tribal Welfare, in different trades like two wheeler GIRED has trained 108 tribal Govt. of Andhra Pradesh) in repairing, gents tailoring, taxi Addakulaguda village of driving and mobile phone repairing youth in different trades like Seethampeta mandal of Srikakulam etc. of whom 89 were settled. two wheeler repairing, gents district of Andhra Pradesh. ITDA has also agreed to provide tailoring, taxi driving and The main objective of GIRED is to loans under its TRICOR scheme to provide employment avenues and the GIRED youth who want to start mobile phone repairing etc. of income generation opportunities their own enterprises. whom 89 were settled. for tribal youth. The aim is to GIRED is an example of how the
ENDEAVOUR Affirmative Action Initiatives in Southern Region 27 CASE STUDY As part of its regular CSR V.M.B Tailors- A Success Story of Three Tribal Youth initiatives, the Foundation Vasu, Mallesh and Bheemudu, the tribal youth from Naidumalli village in runs 8 vocational training Srikakulam district of AP, were unemployed for long time and dreamt of centres around the country. becoming entrepreneurs. However, they hardly had any idea of what kind As a conscious strategy, the of enterprise can be started and how. They had the interest but lack of skills, more vulnerable and needy lack of know-how and fear of failure barred them from chasing their dreams. groups are given preference for training and One day they came to know about GIRED and about the tailoring training employment. program it is offering. They thought this training can give them required This has resulted in a very skill to start an enterprise and hence applied for the same. They have good ratio of training being undergone a 48 days of training which has not only offered them the tailoring provided to the SC/ST and skill, but also skills related to communication, marketing, decision making BC candidates in most of the etc. training centres. Focusing on individual development, topics like personal hygiene and For example, the training sanitation, stress management and interpersonal relationships were also centre at Hyderabad which offered as part of the module. This rigorous comprehensive training has has been in operation since increased their confidence and immediately after completing the course they 2006 and has trained more started a small tailoring unit called V.M.B. (Vasu, Mallesh and Bheemudu) than 1500 candidates, more Tailors in December, 2010 in their own village by pooling up an investment than 70% candidates come of Rs 22,000. from BC, SC and ST As people here celebrate Pongal in January in a big way, they have got good background. offers for stitching clothes and their talent, manner of adherence to time They got good quality pleased the people of this locale and their business improved within no time. training, industry tie-ups In just two months they were able to do a business worth Rs 15,000 which is with companies like Voltas, increased their confidence. Recently, the two tribal welfare residential schools Schneider, Hero Honda, of that area agreed to give them an order for stitching the school uniforms Jain Irrigation, etc., and for 800 children. They are now proud to be able to stand on their own feet close to 100% placement for
and are thanking GIRED for making their dream come true. all pass-outs. ○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○
HLL Lifecare Ltd HLL Lifecare Ltd. (HLL), (formerly Hindustan Latex the infrastructure in the Hospitals and Schools in the Ltd.), is India’s leading manufacturer and Marketer neighborhood of our Units/Offices and promoting of Contraceptive Health care and Pharma Products. voluntary blood donation camp by donor motivation The Company today has six manufacturing units. and liaison with blood banks and providing Health Apart from increasing the figure in its balance sheet, Checks for Children in schools for underprivileged the Company is also socially committed in helping children and providing education in life skills in people enrich their lives in one way or the other. Private, Aided and Govt. Schools. HLL teamed up with Acumen Fund, a nonprofit venture philanthropy fund, to set up LifeSpring Hospitals (Pvt.) Limited— a joint venture intended to create a chain of small hospitals (20-25 beds) focused on providing the underserved in the country with widespread access to maternal and child health care services at an affordable cost. In general CSR activities focus on empowerment of women in the nearby villages of the manufacturing units, by providing income-generating job, improving
ENDEAVOUR Affirmative Action Initiatives in Southern Region 28 INDELOX SERVICES PVT LTD
Indelox, an ISO 9001 Certified plans to increase the offices on the In a recent project, they have company has completed 10 years of anvil. Indelox operates with distributed 10500 books, existence in providing services to employee strength of 157. stationeries and other necessary various customers with the items to 700 children in 5 objective of creating a niche identity The company educates its staff government schools in the in Supply Chain services in and our customers to implement neighborhood. environment-friendly disposal of International Trade which Indelox is providing resource for wastes in an effort to have minimal comprises of materials and teaching at government schools by or no effect on environment. They compliance functions to add critical partnering with NGOs. have commenced an EVM program, value to the customer business in To encourage internal the area of commercial activities. a joint initiative of the organization and the staff to contribute to the commitment and to enrich education among society the Headquartered at Bangalore, society. CEO and senior leaders company has appointed its own Indelox is now well established along with the staff actively staff on rotation basis for teaching with branches at Chennai and participated in the program.
Hyderabad in southern India with in government schools. ○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○
Infosys Technologies Ltd
The special training program started Bangalore from 2006 till 2007 June. in touch with. All of them retain the as an initiative by Infosys at the This program had 89 students with job in the year 2008. 13 of them got leadership of NRN and direction of computer science degrees with first performance awards in their respective M D Pai. The project has been class in engineering(> 60% in organizations– eg. SPOT Award, Best termed as very successful. engineering) having passed exams Performance Award, Batch Topper. The program was designed with the one to two years before, but have Since 2007 and 2008, 5 States have objective of showing that given not found suitable jobs. It was run committed to doing these correct inputs and time, any average by Prof. Sadagopan, IIIT-Bangalore programs. They are Karnataka, person can demonstrate learning in collaboration with Infosys. Out Andhra Pradesh, Rajasthan, Orissa and perform in challenging of the 89 who completed, 86 found and Maharashtra. The organizations situations. Reservations of the sort employment within 2 months of engaged in conducting the proposed by GOI are completion of the same. They have programs are IIIT-Bangalore, counterproductive. all performed very well in their jobs Institute for Electronic Governance- as per the information received Hyderabad, MNIT- Jaipur, CET- The first program was run in from Prof. Sadagopan who they are Bhubaneswar and Symbiosis- Pune.
Year 2006 - 2008 2007 - 2008 2008 2008 2008 Aggregate
State Karnataka Andhra Pradesh Orissa Maharashtra Rajasthan
Institute IIIT, Bangalore IEG, CET, Symbiosis Inst, MNIT, JNTU & Colleges Bhubaneshwar Pune Jaipur
Trained 89+67 (156) 474 44 39 26 739
Employed 86+29(115) 411 10 11 15 562
Percentage 73.7 86.7 22.7 28.2 57.7 76
ENDEAVOUR Affirmative Action Initiatives in Southern Region 29 The support given by all has given it has not been maintained. This lakhs per annum! Also several of good results in Andhra and resulted in spending a lot of them were under employed or Karnataka. The results are really precious time and money on unemployed for more than 2 to 3 heartening whereas the same is not advertisements. In case of years before the training. Now, true of the other States. This seems Rajasthan, the above situation was these job seekers have been helped to be apparent due to lack or no true and further the program got to find jobs in very good companies involvement of the State agencies funding of INR 6, 00, 000. There has both Indian and MNCs with salaries responsible for the same. This has been no funding from Govt. of ranging from 20000 to 30000 per been compounded by the Maharashtra. month. unfortunate events of the world economy and the recession. Even The students were from socio- All the institutions running the though the State of Orissa was economical backward, and from program had applied for support engaged well in terms of financing, rural background, and from from the ministry of social justice they could not provide the lists of families which have struggled to under the scheme as per the candidates who had first class make both ends meet. Most of them prescribed format to the relevant
career. It may be due to the fact that had a family income of less than 2 section. ○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○
Infotech Enterprises Ltd.
Founded in 1991, Infotech is a US and paucity of teachers continue to improved health etc. Targeted $193.4 million (‘889.75 Crores for FY mar the performance of the improvement is 10 to 15% year to 2008-2009) Global IT services government’s schools in India. year. company with over 7000 people As such government of India has Adopt next school and replicate specializing in Engineering established flagship program Sarva the process. Services, Geographic Information Siksha Abhiyan (SSA) scheme for Scale up the activities (2008-09: one Systems (GIS), and IT services. We universalization of elementary school; 2009-10: 2 schools; 2010-11: provide services to a wide range of education. As part of Affirmative 3 schools) industries - Aerospace, action Infotech has signed a MoU Automotive, Energy, Government, with SSA to improve performance Encourage the support from our HiTech Consumer & Medical of the government’s schools by customers. Devices, Marine, Rail, Retail, means of “Adopt a school” Telecom and Utilities. Encourage the support from our program. employees in participation in Infotech believes in giving back to The programme seeks to provide celebrations / festivities society in some measure that is & strengthen existing school proportionate to its success in The adoption of Gachibowli School infrastructure through provision of has given us confidence as other business. CSR aims at balancing the additional class rooms, toilets, needs of all stakeholders. Infotech’s schools are showing interest in our drinking water, maintenance grant adoption. CSR initiative goes beyond charity and school improvement grants and believes that a responsible and with additional teacher CSR aims at balancing the company should take into account support. its impact on the society besides needs of all stakeholders. rewarding its stakeholders. Infotech’s Perspective on adoption of schools: Infotech’s CSR initiative goes Infotech Enterprises Charitable beyond charity and believes Trust Our corporate leadership team sees CSR as part of their strategic that a responsible company Corporate Social Responsibility management program and also as should take into account its (CSR) programs at Infotech a source of innovation. Enterprises Ltd are carried out impact on the society under the aegis of Infotech Support the school to become a especially the deserving Enterprises Charitable Trust. model school with increased segment besides rewarding its enrolment, good attendance, least According to Planning Commission drop outs, vocational trainings, stakeholders. study, poor physical infrastructure high pass outs, good hygiene and
ENDEAVOUR Affirmative Action Initiatives in Southern Region 30 Infotech was always keen and sensitive towards issues that impact School Student Strength % SC & ST Location the societal growth. UPS 360 19% Dargah Works undertaken (Total Amount invested in Gachibowli Govt Upper ZPHS 455 20% Dargah Primary School is Rs 50 Lakhs in 2 UPS 220 12% Khajaguda years) ZPHS 190 14% Khajaguda Constructed 3 new class rooms for higher classes viz 8th, 9th, 10th UPS 180 14% Nanakramguda Supplemented mid day meal by ZPHS Boys 1100 16% Serilingampally providing boiled egg on alternative working days of school UPS 430 27% Shamshiguda School building main gate ZPHS 480 25% Shamshiguda replaced UPS 470 30% Gachibowli Uniforms & Books to school Children ZPHS 260 28% Gachibowli Appointment of additional Modified the Compound wall, has 10 schools in its feather. teaching staff for Science, Math’s Dining & Play Area Currently supporting around 4200 and English subjects underprivileged students through IECT Adopted Schools Toilets construction- For girls, our adopted government schools. boys and staff IECT has made a great progress by adopting 6 new schools and now it
Power connection ○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○ INGERSOLL RAND Ingersoll Rand is a $13 billion global by working with communities All Ingersoll Rand India employees diversified industrial firm across the country helping the donated one day’s salary to the providing products, services and disadvantaged, marginalized and Karnataka State Government for solutions to enhance the quality and those in distress. relief operations. Ingersoll Rand’s India businesses and the global comfort in homes and buildings, It has been working with old-age Ingersoll Rand Foundation transport and protect food and homes in Ahmedabad, organized contributed funds to Ingersoll perishables, secure homes and eye donation and blood donation Rand’s NGO partner United Way commercial properties, and enhance camps in various cities, supported to launch a rehabilitation program industrial productivity and underprivileged children in for the displaced. efficiency. Bangalore and Delhi, raised funds CSR Initiatives: for AIDS awareness in Chennai as Skill Development: well worked for relief and Ingersoll Rand has been supporting Ingersoll Rand is committed to rehabilitation in times of natural a group of orphaned children from sustainability and our products, disasters. services and solutions are at the ‘Vishwalaya’ Ashram, near forefront of environmental A key project that was completed Bangalore since 2006. The funds stewardship as it tries to minimize in 2010 was the disaster relief, donated by Ingersoll Rand help the environmental impact of our shelter and settlement project in these children gain education actions. Karwar district of North Karnataka. through an unconventional system North Karnataka was affected by of learning, gaining life skills and The company participated in several severe floods in October 2009. sustenance through activities such voluntary partnerships and Ingersoll Rand Bangalore as traveling and staging plays as initiatives that help drive improved employees volunteered in large part of their learning process. performance for the company and numbers to collect and distribute The company will continue to work the greater community. Ingersoll relief materials such as blankets, within communities in the core Rand employees continued to carry cooking utensils, food and other areas of health, education and forward our spirit of volunteerism utility items. environment.
ENDEAVOUR Affirmative Action Initiatives in Southern Region 31 INTEGRA SOFRWARE SERVICES PVT LTD Sriram Charitable Trust
The founders of Integra Software ITI under PPP mode Services Pvt. Ltd. Mr. Sriram Last five years the trust has Subramanya and Ms. Anuradha donated a sum of Rs.26.88 lakhs Sriram established Sriram towards education and Charitable Trust for the greater development of under privileged good of the society by contributing children. personal wealth. Strong personal urge for upliftment and contribution The trust donated lab equipments to the welfare of the society . & 15 computers amounting to Rs. 2.10 lakhs to St. Mathiyas Hr. Sec.
Donated Rs. 16.8 lakhs, so far. The following aids given by Sriram Charitable Trust to the school. Constructed science block worth of Rs. 10 lakhs Donated Lab equipments worth of Rs. 1 lakh Donated Computer lab worth of Rs. 2.5 lakhs Donated 90 sets of benches & Desks worth of Rs. 3.3 lakhs Toilets, Bath Rooms and Kitchen building sponsored to AnnaiIllam, Kandamangalam School in the presence of Honorable EDUCATION Revenue Secretary Mr. Cholatte The inmates of the school are 35 At a time when education has Prabhakar IAS and Educational children out of this 19 students are become the biggest differentiating Director Mr. Sundaravadivelu. belonging to SC / ST community. factor, Sriram Charitable Trust This school is run by nuns for the Computer donated to Govt. Middle offers an edge to deprived and under privileged children with School, Vinobha Nagar, rural students through its activities. boarding facilities. There are 650 Pondicherry THE FOLLOWING ARE THE students are studying here, out of FOCUS AREAS IN EDUCATION this around 350 students belong to SC/ST community. Scholarships for underprivileged students Infrastructure development in Hindu Hr. Sec. School, IT for semi-urban & Rural Schools Maduranthagam. This school serves (Rural IT) for more than 1500 economically School Infrastructure back ward students. Among this Development 511 students are from School for under privileged disadvantaged community (SC/ ST).
ENDEAVOUR Affirmative Action Initiatives in Southern Region 32 This school in Vinoba Nagar is located in the under Ethics at workplace privileged colony, most of the children are from SC / The company has 1005 employees out of which 74 ST community. From 2008 onwards the Trust donates belong to disadvantaged community that includes 59 School bags, note books and stationary kid to all the operators and 15 supervisors children for an amount of Rs.30000/- per year. So far Rs.1.2 lakhs donated. Various trainings were provided for their career growth within the organization Homes for street boys & girls. There are nearly 130 boys and 40 girls are staying there and Composing going to school. Out of this 95% of the students are Quality Control belonging to SC / ST community. Graphic Artists
Copy Editor
Technical Editor
Software Programmer
Project Management Executive Interpersonal effectiveness Positive attitude and positive thinking Communication People Management Customer Service Etiquettes & Ownership Building Problem Solving Techniques in Work Place Ms. Neerosha who is pursuing her 2nd year B.Sc Nursing in Indhirani College of Nursing, Ariyur, Soft Skills Programs Pondicherry. The Trust has donated for her college fees. She is belonging to under privileged SC community.
ENDEAVOUR Affirmative Action Initiatives in Southern Region 33 JUBILANT LIFE SCIENCES LIMITED
Jubilant Life Sciences Limited, Skill Development Initiatives: Constructed of community hall, Nanjangud Plant is a part of Jubilant Rama Mandira in Kallahalli, JBF had involved in skill Bhartia group. JLSL provides revamping temples at a cost of development and enhancing comprehensive solutions, services around Rs. 4 lacs, and assisting earning capacity of the youth and and products covering complete villagers in organizing functions in housewives in the area. For this value chain for pharmaceutical village. purpose JBF runs a Vocational industry. The services extend from Training Centre at Nanjangud. Health Custom Research and Manufacturing Services ( CRAMS), Livelihood Mobile Dispensary: The Company Molecular Design, Chemical is providing medical advice and Company has helped to 15 ladies medicines to 7 villages ( Kallahalli, Synthesis, APIs, Formulations and of Kallahalli and 10 of Clinical trials. Kanaka Nagara, Kathwadipura, Kathwadipura by training them in Deboor, Handuvina Halli, Initiatives: stitching and engaging them in Chamlapura Hundi and Geekalli stitching uniforms required by the Education covering a population of around company.. 12,000. JBF has two qualified Government Schools and Building Trust with Community: Doctors ( one male and one lady angawadis in the focus area namely: )with required paramedical staff. Company helps villagers to meet the Kallahalli, Kanaka Nagar, JBF has six dispensaries and one infrastructural needs by : Kathwadipura, Deboor, Kore mobile dispensary for this. Hundi, Handuvina Halli and Providing individual toilets to each Company provides free in-patient Chamalapura Hundi are helped household in Kallahalli to hospitalization facility to the improve their infrastructure like supplement the efforts of the villagers of Kallahalli with a drinking water facility, compound Government. Already 87 houses are population of around 2000. wall, painting. The children are provided with toilets and around provided with note books, foot 50 more are to be constructed at a Health Check-up: All school and wear, sport goods, library books, cost of around 4.5 lacs. anganwadi children are subjected education charts models etc. to quarterly medical check-up to Supplying water to Kallahalli by wherever required, at a cost of find malnutrition at an early stage reviving defunct system from river around Rs. 5 lacs per year. and provide suitable medical Kabini at a cost of around Rs. 3.5 intervention to prevent it. lacs.
The company helps the community to meet thier infrastructure needs. It also involves in skill development and enhances the earning capacity of the youth from the community in and around Nanjangud Plant
ENDEAVOUR Affirmative Action Initiatives in Southern Region 34 LANCO INSTITUTE OF GENERAL HUMANITARIAN TRUST (LIGHT) Lighting up millions of lives in India ……….
LANCO Infratech Limited (LITL), the beneficiaries are form SC/ST the TERI CSR Award for 2006 – established in 1993, is an integrated communities. 2007) infrastructure developer with Sharddha: LIGHT has helped more Swa Shakthi: An initiative to interests in Power, Infrastructure, than 10,000 physically challenged empower unemployed rural youth Construction and Property people covering 5000 panchayats into employable. LIGHT has Development. With its 23 spanning 30 districts in four states trained more than 500 youth in subsidiary companies spanning 12 by providing artificial limbs and employable skills and facilitated States, today LITL’s market appliances. The activity has been post training placements. The skills capitalization stands around US $ 4 carried out through four Artificial and trades include sales and billion. Limb Fitting Centres (ALFCs), marketing, bed side patient care, LANCO Insititute of General located one each at Vijayawada in motor mechanics, data entry, Humanitarian Trust (LIGHT) set up Andhra Pradesh, Korba in masonry, bar bending and by LANCO as part of its corporate Chhattisgarh, Kumbakonam in carpentry. social responsibility in 2000, has Tamil Nadu and Udupi in Scholarship: LIGHT has supported succeeded in making its presence Karnataka. more than 210 meritorious students felt in a short time. Its programmes Satkala: LIGHT has enabled about to pursue graduation and under are designed to benefit rural 140 Kondapalli artisan families to graduation courses communities, especially the upgrade the quality of production underprivileged society. Sadhana : LIGHT sponsors and marketing of Kondapalli toys, sportspersons / Sports activities LIGHT Projects: thus keeping alive the age-old Sreyassu: LIGHT has extended Sujalavahini: LIGHT provides safe cottage industry. 80% of the support to Lepra Society to enable drinking water to about 75,000 beneficiaries are from SC/ST 40 HIV/AIDS patients to take up people through 800 tube wells Communities. (The case study on jute making in Jaggaiahpeta, covering 500 villages. 40 – 50% of this initiative has brought LIGHT
Krishna District, Andhra Pradesh. ○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○ LARSEN & TOUBRO (L&T)
Affirmative Action Initiatives / the virtuous cycle of social, their services to the Community Development economic and environmental underprivileged and vulnerable Initiatives renewal. sections of the society. L&T’s continuous and concentrated At Larsen & Toubro (L&T), we In order to focus our attention and efforts towards achieving these believe that true and full measure carry out the societal tasks across objectives are in line with the of growth, success and progress of all geographical locations of L&T “Voluntary Guidelines on a company lies beyond balance covering every workplace such as Corporate Social Responsibility” sheets or conventional economic offices, factories and project sites, released by the Ministry of indices. Moreover, we are in the company has identified three Corporate Affairs in December business to achieve a larger objective thrust areas: a) education b) 2010. than merely enhance our bottom mother and child health and c) line. We understand our role that employee volunteering. In 2010 EDUCATION INITIATIVES we are morally required to repay addition, the spouses of L&T Education represents the most our society and the environment for employees with their registered effective empowerment against the use of finite resources, fulfilling trusts in different locations offer social and economic backwardness.
ENDEAVOUR Affirmative Action Initiatives in Southern Region 35 Moreover, it is a potent enabler for established seven Construction Maths; providing computer literacy, inclusive and sustained growth. Skills Training Institutes (CSTIs), career guidance, personality across India for imparting skills development, music & dance, While the elite in the country enjoy training to uneducated and sports, swimming, health top-end education in private underprivileged rural youth. At awareness programs etc., schools, a majority of the country’s present basic training is offered in children especially from rural areas THE PRAYAS TRUST, CHENNAI seven different trades for 3 months and slums, continue to be deprived with stipend. Well defined Prayas offers free medical help to of education. During 2010 more infrastructure with modular system the poor and needy, provides than 67000 people benefitted of structured training is imparted counseling services and takes care through various education in Formwork Carpentry, Masonry of destitute – (children, adults and initiatives. (brick work), Bar Bending & Steel old aged) including differently CONSTRUCTION SKILLS Fixing, Plumbing & Sanitary, abled. TRAINING INSTITUTES (CSTI) Electrician & Electrical Wireman, GREEN HANDS Empowering underprivileged rural Welding and Transmission Line Habitat for Humanity International youth with skills enables them to Construction. is a global non-profit organization become self-sufficient and makes a ENHANCING EDUCATION & dedicated towards elimination of significant economic impact on the INFRASTRUCTURE poverty housing and homelessness, wellbeing of their families, In addition to the above L&T has making decent, safe and affordable communities and the nation. L&T’s been contributing to enhancing shelter for poor and marginalized. CSTIs provide vocational and life education through upgrading the skills training to thousands of youth The project is being implemented by education infrastructure by from the weaker sections of the Government of India in partnership building new schools and society. with Women Education and classrooms for primary schools, Economic Development Society Construction Industry needs a balwadis, community learning (WEEDS) - a local NGO, which will large pool of skilled workmen and centers including adoption of facilitate community mobilization. unskilled labourers for execution of village schools and taking care of The houses will be built with an various projects. However, there special children; supporting the average plinth area of 275 sq. feet – is a grave shortage in the schools with educational and audio- hall, room & toilet – with the family availability of the skilled work visual aids, computer and science members also contributing 200 force, everywhere. In order to meet labs, etc., teaching English and hours of labour.
this growing demand, L&T ○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○ LM Wind Power Blades India Pvt. Ltd
LM Wind Power is an Danish Employment: Environmental day & World Wind Multinational Company. Head We provide 7 mandays’ training on Day every year. Quartered in Amsterdam, composite technology and 45 days Other Initiatives: Netherlands, LM Wind Power is on the job training for every Comprehensive medical into manufacturing of rotor Blades employee, on world class examination for all employees and Brakes for wind turbines. We manufacturing, Lean Management, conducted annually, we have in have Manufacturing and also Waste elimination and quality house medical center with qualified Technology Centre in India head process. doctor and nurse round the clock Quartered in Bangalore. Around Through Learn more at LM for preventive and curative medical 1100 people (direct around 750) are (LM@LM), employees are assistance. Every employee gets 3 employed with LM Wind Power of encouraged to take up higher hours training on safe work which 90% of employees are local education, for which financial and practices and habits. We have tied and 10% non local employees. 20% education assistance was given. up with banks and support of employees are graduates and employees to get small loans at 80% are non graduates having We do take up education programs lesser interest rate, to support them diploma or vocational training green energy and environmental in various personal/social needs of background. related aspects among school children on the occasion of World employees.
ENDEAVOUR Affirmative Action Initiatives in Southern Region 36 LOYAL TEXTILE MILLS LIMITED
ABOUT US VOCATIONAL TRAINING CUM provided by extra additional classes EMPLOYMENT organized by the Management For over six decades, Loyal Group enable them to acquire fairly good provides a wide range of products Tailor training centre was knowledge on the subject which and services to textile and established in association with they pursue to qualify. apparel Markets, besides fulfilling Ministry of Rural Department, its commitments towards socio- Government Of India, and IL & FS environmental development. in the year 2009 with a view to promote economical well being of Committed to philanthropy and rural women. socio-environmental development, Loyal Group is a multi-faceted During the year 2010-11, 830 women organization, providing an array of trainees had acquired requisite products and services for textile and skills through structured training apparel industries. and were awarded Diplomas after successfully completing the terms. In more than its seven decades of Around 48.67% of them (404) were establishment, the Group has from Scheduled Communities. created several benchmarks and established milestones for the GRADUATION SCHEME: forthcoming generations. Loyal Mills offer free distance AFFIRMATIVE ACTIONS: mode Graduation Programs to the Graduated workmen are employed in higher skill set jobs in the Office and some of them are employed as officers. As on date 127 scheduled caste community employees are undergoing graduation program. LIFE SKILLS: During the tenure of employment, life skill training in Handicrafts, embroidery etc., are being imparted to them.
During the year 2010-11, 830 women trainees had acquired requisite skills workforce by bearing all fees through structured Employment Opportunity payable to the University. With training and were Out of 3695 workers employed in good in-built infra structure, the manufacturing units, 1436 of eminent teachers from the awarded Diplomas after them belong to Schedule Caste University conduct their “Contact successfully completing group. In terms of percentage of seminar Classes” in the mill campus employment, it works out 38.86% and all supplementary knowledge the terms. of total workforce.
ENDEAVOUR Affirmative Action Initiatives in Southern Region 37 Mahindra Satyam Foundation
Mahindra Satyam believes that 4250 primary school children get During 2010-2011 more than 20,000 commercial success in business benifited. notebooks were distributed to 5,403 should be gained through positive children of 19 urban Government 19 underprivileged Govt. school practices that aim to promote children (in Hyderabad and schools in Hyderabad, Chennai, general welfare and also contribute Bangalore), who fared well in the Bangalore and Bhubaneswar, and to the development of society. And Board exams but could not pursue 11 rural schools in Mahabubnagar Corporate Social Responsibility is higher studies due to financial District in Andhra Pradesh. an essential part of the wealth constraints, were given As part of Affirmative Action creation process. All CSR programs scholarships. volunteers regularly visit school are carried out through Mahindra students, street children shelters, Satyam Foundation, the CSR arm of A computer lab was set up in a orphanages, observation homes and Mahindra Satyam. Govt. School at Mazeedpally in Medak District. 15 debonded juvenile homes on weekends. They Mahindra Satyam Foundation computers were provided to the counsel the children, teach them, supports and strengthens the school which will benefit 400 Govt. organize Motivational Trips, fun vulnerable and disadvantaged school children and games, and celebrate sections of the society for Independence Day, Children’s Day, transforming the quality of life KidSmart Center and other festivals. through technology and volunteering. The power of IT is leveraged to bridge the ‘digital divide’ that limits opportunities for success and prosperity, and thereby, transform lives of the less privileged. All initiatives of the Foundation are targeted towards the disadvantaged population in locations where Mahindra Satyam has a significant presence. Core Areas: – Education, Health (Blood Donation Drives), Livelihoods, Empowerment for Persons with Disability and Disaster Management. Education Notebook distribution to Govt. IBM KidSmart Program is an School children ongoing initiative, with an objective of offering children from low-socio economic communities good quality learning opportunities in their pre & primary school years and to offer teachers of these children access to the latest educational methodology and appropriate use of technology.
Currently 5 KidSmart centers are operating
16 neighbour schools access these centers.
ENDEAVOUR Affirmative Action Initiatives in Southern Region 38 Livelihoods Mahindra Satyam Foundation is operating 4 IT schools, in Hyderabad and Bangalore. During 2010-11 a total of 252 candidates, who included marginalized people, were also trained in basic computer skills, Spoken English and Soft skills for 3 months, and placement support given to 125 and is ongoing. This year 111 candidates were trained and 54 candidates placed under Phase V of HPCL-CII- Mahindra Satyam Foundation ”Swavalamban” Project. Mahindra Sathyam helps persons with Disability by organizing Mela support was given to PWD also helps in generating income for and to develop their skills and institutions in Hyderabad and the institute. Chennai by providing them training them in making jewellery, Magnificent Seven: a unique material which is useful for bags, pickles, papads, candles, toys approach to Volunteering. etc and also educating them on enhancing vocational skills. In line with Mahindra Satyam’s latest/advanced technology/ In Hyderabad, a Photocopying standards for doing quality work, software available as assistive aids, machine, a flour mill, cots, Mahindra Satyam Foundation has increase in the number of mattresses, cupboards, book initiated a unique process to institutions/corporate participation shelves and a water tank were improve efficiency in volunteering for Training & Placing PWDs in provided to Sadhana Institute for projects, by using the full-cycle ITSAP (The IT & ITES Industry Mental Retardation, which will be leadership concept. Association of Andhra Pradesh) beneficial to 156 inmates. formerly known as HYSEA. During this year 2,948 volunteers The Photocopying machine and contributed 10,100 hours of Capacity building: Flour Mill are used to train 30 volunteering. To facilitate capacity building, Mentally Challenged adults and
As part of affirmative action initiatives volunteers regularly visit school students, street children, orphanages, observation homes and juvenile homes on weekends. They counsel the children, teach them, organize Motivational Trips, fun and games, and celebrate Independence Day, Children’s Day, and other festivals.
ENDEAVOUR Affirmative Action Initiatives in Southern Region 39 MANIPAL FOUNDATION
Manipal Education and Medical community. There are also children conducted in Bangalore, Group (also known as the Manipal coming from broken families or Chennapatna, Ramnagaram, Group) has many institutions in the orphans. This is a part residential Mumbai following sectors – Education, school where 100 out of 390 Research and Medical. Manipal students are in residential care. The 150 youth undergoing training in Foundation is the Not for Profit school has upto class 8 and is geared computer skills will be assisted in Trust founded for various social up for Class 9 from the ensuing placement in companies like objectives. The Foundation was academic year. Croma, BPOs of HCL, Wipro, etc established as a registered 20 one teacher schools run by 200 unemployed youth in five Charitable Trust by the Manipal Friends of Tribals Society are being centers – Manipal, Bangalore, Group to carry on activities in line supported. These are elementary Mysore, Bellary and Tumkur- were with the Vision of the organisation. schools upto Class 3 level operated trained in DTH installation and The registered office of Manipal for children everyday after 3 pm. servicing skills to enable them to be Foundation is in Manipal, Total number of children benefited assigned to DTH distributors for Karnataka. is 510. installations and repair of DTH The main activities of the connections 40 children of lower level Foundation are providing funding employees of Manipal University support for healthcare, education are being supported in partnership research and livelihood generation. with parents and University for The foundation also identifies special coaching from Class 9 to individuals/ groups/ organisations PUC II to help them get admission involved in the above activities and to professional courses. tie up with them to extend these activities to persons from 31 children from Government economically underprivileged School in Whitefield in Class 9 are sections of society. being given special coaching to help them fare better in their Key Initiatives: examination. 1855 persons coming from Apart from the above, CSR funding Two bridge schools for economically weak background of the Group as a Vocational / skill were funded for treatment of children of migrant development trainings to be various illnesses in different imparted to 1000 unemployed labourers are being hospitals of Manipal group. The youth Pan India. supported in Bangalore. funding was to the tune of Rs. 202 lacs. Skill Development Initiatives: More than 230 children Two bridge schools for children of Skill development programmes are benefit from this school. migrant labourers are being conducted to make unemployed 25 children have been supported in Bangalore. More than and not very highly educated youth 230 children benefit from this employable. They have been admitted to regular school. 25 children have been successfully placed in the relevant mainstream English sector. admitted to regular mainstream medium schools in age English medium schools in age 250 unemployed youth were trained related classes from I to VI for the in retail skills and placed related classes from I to next academic year. successfully in retail outlets like VI for the next academic One school in Chennai is being Reliance Retail, More, Spencer, year. supported where the children come Megamart, Health & Glow, from the underprivileged Foodworld, etc. Programmes were
ENDEAVOUR Affirmative Action Initiatives in Southern Region 40 MICHELIN INDIA TAMIL NADU TYRES PRIVATE LIMITED
Socio-economic Survey: premises provides training to our This exercise will also enable identify Michelin was one of the sponsors for employees and also to the community. the training needs the household socio-economic survey Training for the community will be on Employment opportunity for women conducted by FORRAD (Foundation Soft skills like spoken English, Basic (Driving skills / Fork lifters) for Rural Recovery and Development) computer skills, Accounting and Invite women candidates in the in 31 villages on the periphery of the Vocational training programs like FORRAD databank plumbing, carpentry, tailoring etc and site. A comprehensive door-to-door Tie-up with driving school for these programs will be designed based survey covering 5724 households was obtaining the driving license and on the needs of the community. conducted in 31 villages and hamlets enhancing their employability DRD (Women Employees - only surrounding the site. This empirical Interested candidates to be employed Chennai) survey sought draw out demographic as Fork lifters in the site details, assess employability and socio- Organised between 13th June to Do similar activity across Chennai in economic status of each individual of 17th June association with NGOs every household in the area. Based on the mileage from the drive Recruitment drive based on FORRAD Education: initiate a similar action plan for south data bank for all graduates Michelin have sponsored 7 students (2 India An article in the magazine “Thulir” in 2009 and 5 in 2010) for their PG Recruitment of people with announcing the career prospects with program in France. disabilities Michelin. Michelin have sponsored two students Identified NGO (Ability Foundation) To be planned at site – Date TBD. last year (for the academic year 2010- Meeting to be scheduled with Susan Note: Most of the populations of these 2011) for their school studies (10th, +1 to validate and further course of action villages belong to vulnerable caste and +2) in French International School, Resume generation from FORRAD groups. Over half the total population Pondicherry. data bank for under graduates belongs to the Dalit community. There Michelin strongly believes in An article in the magazine “Thulir” are 600 persons belonging to the Irular community development and will now announcing the career prospects with community. Over 90% of the population work on education for the community Michelin lives on under two dollars a day, over also. Based on the resume segregation 80% in conditions of extreme poverty Employability: conduct a recruitment drive at site. (under a dollar a day).
The Training centre at our factory ○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○
MICHELL BEARINGS (INDIA) PVT LTD Michell Bearings ( India) or MBI is with an investment of ‘ 29.00 crores. The company has recently a Joint- venture of Michell Bearings The company has 56 employees at sponsored a vehicle –Tata Sumo –UK ( a Rolls - Royce Group present. Grande to an NGO “Children’s Company ) and Malpani Holdings Lovecastles Trust”, Jakkur Village, Pvt Ltd. Michell Bearings is the Under ‘Sarva Siksha Abhiyan’( Shala Dattu Yojane) in the year Bangalore for the transportation of originator of the pivoting pad type 2008, MBI adopted a School- the staff to remote village Schools bearing and presently a leading in Karnataka to promote their “ e- manufacturer of Whitemetal Thrust Government Higher Primary School Balagaranahalli and learning programme ‘ for and Journal Bearings. constructed the school building, the Government Schools. MBI started its production facility compound wall and provided the The company has come up with a in Bangalore in 1995 to make other facilities required for the Training Program called “Computer Michell product and service more school children. MBI is now Literacy program” for the nearby readily available to the customers planning to construct additional village school teachers and school in India. Its present manufacturing class rooms and other facilities in children with the help of capacity is 1500 White metal the same school. “Children’s Lovecastles Trust”. Bearings and spares per annum,
ENDEAVOUR Affirmative Action Initiatives in Southern Region 41 MINDTREE LIMITED
MindTree Ltd. is a global IT and Funded SPARSH VACHANA schools in underprivileged localities Product Engineering Services program of SPARSH foundation to - 500 systems this year company with other businesses in which facilitates long term Reading to Visually impaired Independent Testing, corrections for severe deformities children, creating Audio Books etc Infrastructure Management and through Orthopedic and plastic by MindTree Volunteers at Technical Support (IMTS) and surgeries provided free of cost by Samarthanam EVERY Saturday. Knowledge Services. an international panel of expert Also writing exams as Scribes surgeons. Mindtree Foundation: Supporting and Mentoring Rural Financial support to Spastic Society Development of Affordable, School Children (15) through their Indigenous Assistive Technologies of Karnataka and Spastic Society of Higher Education till they are to help Persons with Disabilities. Tamil Nadu independent. Have invested approx $100,000 in Year End Distribution of clothes Facilitated hiring and integration terms of effort and material in this to inmates of Destitute homes and of Persons with Disabilities into development. Proof of Concepts orphanages in three cities – totaling MindTree through the year. We have been developed. Won almost 1000 beneficiaries have at least 42 Employees Manthan Award South Asia 2010 Donation of Refurbished registered in the Disability category
for this program. computers that are being routed to by Dec 2010. ○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○
MphasiS An HP Company
MphasiS is a global IT and BPO services and entrepreneurship program aimed Skill Development: company, which delivers real at youth who are school drop outs and NOIDA Deaf Society (NDS) is our improvements in business performance fall into a policy black hole. We have partner in NOIDA where we support for its clients, through a combination helped setting up a catering unit English Literacy of 250 deaf youth. We of technology know-how, domain and initiated by a self-help group of women, have scaled new heights with some process expertise. Total no of employees called Sangam Foods, and a Potter’s breakthrough employment is approximately 33,000. Shop (a sales outlet of pottery products) opportunities for these students. We at Pottery town in Bangalore, India. Nurture Merit: had a week long training program MphasiS will be supporting Namma Halli: where the students were trained on the scholarships for 50 bright-needy Namma Halli is a CSR initiative of job, and had sensitization and sign students belonging to SC/ST category Confederation of Indian Industries language orientation for the team. It was under Vidya Poshak’s signature (CII), Karnataka. Under this initiative, wonderful to see the enthusiasm that program “Nurture Merit” and assist CII-Karnataka had invited its members the team at MphasiS showed towards them for a period of 3 years with to adopt villages in rural Karnataka. this initiative. All 15 of them joined integrated services (Scholarships, MphasiS has adopted four villages in MphasiS on May 31, 2010. Books and Training) to ensure they Doora Panchayat - Doora, Talur, We have partnered with Enable India continue, complete education leading Muradagalli, and Dodda Katuru – to train 120 youth with disabilities in to meaningful employment. located 130 kms from Mysore in Bangalore, Pune and Indore in ITES 80% of the students from those Karnataka under the project. Skills completing graduation will be The goals behind this initiative include Partnered with Headstreams to train employed within 3 months of sustainable economic development, 300 youth in employability skills with completion of their education. And improved health, and over all human 30 brightest trained to set up remaining will get employment within development with increased and enterprises a year of their completion of improved access to education, adult Have partnered with Aide-at-Action graduation. literacy, clean village and to train youth in employability skills at environment. MphasiS is committed to Aalamba: Chennai support this initiative for an initial Aalamba program is an employability period of three years.
ENDEAVOUR Affirmative Action Initiatives in Southern Region 42 NTTF NTTF as a whole has two faces - we Training of ITI trainers ( reserved Mechatronics, Design etc. are a educational institution and a category) in collaboration with Physically challenged & destitute Manufacturing unit, positioned at a Govt. of Karnataka ST & SC women who have been major intersection in the knowledge Employability: deprived of certain rights by the economy, connecting global society –three units were started Seats are reserved for employability learning opportunities with best viz: learning & manufacturing facilities development programs for a group made available locally. of 25 people at our Training centre. “Workshop for physically Duration of the program is 3 to 6 handicapped” - WPH at Vellore NTTF promotes its Affirmative months – Machining skills, Engg plant; - 150 people Action (AA) activities based on the drawing, Computer applications, conviction that all business activities “RWT” – Rural Women Trust at Inspection. must take “AA” into consideration; Peenya , Bangalore - 60 people Entrepreneurship: It employs around 430 people (both Other Initiatives: on direct and contract employment) Free Skill development program - Develop new faculty development and about 5% of the workforce Short term programs like CNC, programs with colleges that have belongs to the reserved category. AutoCAD, Basic computer high percentage of reserved application, Welding Technology Education: categories. etc., and others like “4 wheeler”
Free seats for the reserved Driving. Make formal arrangements for category employee’s children under referral of applicants for free Employment: many of our Non formal, Certificate Training with Government schools/ and Diploma programs and free Free Employable Skill programs – colleges and other agencies. coaching for all reserved categories. Long term program on Use ITI teachers of the reserved
Computers, Tool & Die making, categories as guest faculty. ○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○
PEGASUS INSTITUTE FOR EXCELLENCE
EDUCATION Pegasus Foundation where-in children 9000+ people drawn mainly from rural with low learn-ability and learning areas across the country (Karnataka, Cost of Books, School Fees of the disabilities are accommodated with Tamilnadu, Rajastan, Haryana, children of our employees (hailing from normal children. 10% of the seats (free) Puducherry, Maharashtra). rural areas near camp site) are are reserved for the children who can’t reimbursed, to encourage the parents, Some of the widows have been afford to pay for education including to send female children to schools. provided with suitable employment. those who lost their parents. Meritorious students are recognized HEALTHCARE EMPLOYABILITY and encouraged with cash rewards. Organized medical camps in remote 98% of workforce is employed from Organized two “Bridge course” villages not only for the benefit of our the surrounding rural villages. We programmes of three day duration, own employees but also for the rural have provided employment with the help of Nettur Technical people living in and around the opportunities to illiterate/ semiliterate Training Foundation (NTTF) for the Institute, with the help of like-minded /slightly literate men and women of children studying in classes 10 & 12 of Medical professionals, Hospitals like different age groups, across 5 locations rural schools: 160+ students (Including Narayana Hrudayalaya. (Bangalore, Pune, Pondicherry, girls in large numbers) from 15+ Bhubaneshwar and Dehradun). Total OTHER INITIATIVES villages benefitted from the project. number of employees are 170 (48 We provide regular support to ‘Matru We are supporting the schools, people belong to SC/ST). We also have Foundation’ (Chaired by Padmashri, teachers and children (Repair works / dumb, deaf, polio-ridden and Dr. Malathi Holla, a paraplegic sports equipments/ furniture / Books / challenged people as part of Pegasus person who won many laurels at writing material etc.,) as part of our Team. International level for India, in Special local area development initiatives. Our parent company Terrier Security Olympics) which provides Housing, We also run a school, up to Class VI – Services (I) Pvt. Ltd is providing Food, education and medical support ‘Budhi International School’, under employment opportunity to more than to challenged / special children, both through donation and services.
ENDEAVOUR Affirmative Action Initiatives in Southern Region 43 RAMKY Foundation
Ramky Foundation (RF) is the Ramky Group is spending around Affirmative Action Projects Corporate Social Responsibility Rs. 2.5 crores per annum for these ‘Maa Thota Project’ - Tribal (CSR) arm of Ramky Group of developmental initiatives as part of Development Fund by Ramky Companies. Ramky not only works fulfilling its social obligations by Foundation towards sustainable business giving back to the society. operations but also believes in The Ramky Foundation had begun Employable Training: contributing towards the creation implementing its ‘Maa Thota’ of a sustainable society. Empowerment of Women Project, in the Atmakur, Kothapalli and Pamulapadu Mandals of Ramky aims to help maintain a Till date we have trained almost Kurnool District, Andhra Pradesh, healthy global environment, 1,600 poor women in tailoring and in 2010. A grant of Rs. 3.7 crores is biological diversity and work embroidery, to help them find being made by the National Bank partnership with our diverse better livelihood opportunities. for Agriculture and Rural stakeholders to address global Also, we have 18 tailoring and Development (NABARD), towards issues through innovative and embroidery training centres in this. effective approaches. Andhra Pradesh. The aim of this seven-year project The focus for Ramky Foundation is Education is to enhance the socio-economic on the marginalized groups like Scholarships to the Poor and status of 1000 Scheduled Tribe (ST) Scheduled Tribes, Scheduled Castes Meritorious families in those areas. It involves and Backward Classes. RF intervention in the areas like- distributes scholarships worth more The main idea of this programme Horticulture, Soil Conservation, than Rs.20 lakhs every year to is to bring down the school dropout Water Resource Development, support education of poor and rate as a result of poor economic Women Empowerment, Health meritorious students and spends condition. Care and Training and Capacity more or less the same amount to Here, we sponsor the meritorious Building of the beneficiaries. train the rural youth in vocational students from KG to PG through trades. scholarships, which are availed by Our major achievements so far have many of them. been completion of plantation activities in 200 acres and election The sponsorship procedure starts in of Village Development Committee Ramky not only works June and ends in August every year by farmers. We have also taken up towards sustainable on the basis of merit and financial various welfare programmes such status assessment. Under this as Health camps, Environmental business operations but program, an amount of Rs. 45.25 promotional programmes, also believes in Lacs (Rs. 4.52 millions) have been Awareness on HIV/AIDS, disbursed to 470 students till now. contributing towards the Veterinary camps, Social Enterprise Adoption of orphans training to women SHGs etc. creation of a sustainable Ramky Foundation has adopted Running ST hostel society. The focus for orphan girls and has been Ramky Foundation has been Ramky Foundation is on providing them financial and moral running hostel for 25 Scheduled the marginalized groups support. Tribe (ST) students at Macherla of Guntur district for the last one year. like Scheduled Tribes, Apart from providing education, we are bearing the expenses of All the expenses are being borne by Scheduled Castes and hostel too. Some of the adopted Ramky Foundation itself. It is children are deaf and dumb. costing to RF around Rs. 25,000 per Backward Classes. month towards the expenses of the hostel. Therefore, RF has already spent Rs. 3,00,000 for this cause.
ENDEAVOUR Affirmative Action Initiatives in Southern Region 44 RANE GROUP
Rane Group focuses on the social through scholarship, providing and environmental concerns of the books, uniforms and rewards to society such that it can contribute academic toppers. to sustainable development. Rane’s Rane Engine Valve Ltd. contributed CSR initiatives are in the areas of to CSI Primary School, Guindy and education and employability, to HOPE HOME, Trichy to support healthcare, neighbourhood education. Rane TRW Steering development and environment. Systems Ltd. Awards School VISION: Topper of 10th and 12th standard students belonging to SC/ST “To be a socially and category every year in and around environmentally responsive Viralimalai. In addition to that, the organization committed to improve company provides uniforms to 75 quality of life within and outside”. in collaboration with an NGO- school children (in a school with the Swami Vivekananda Rural EDUCATION: majority of SC/ST category). Development Society for providing We augment efforts of SC/ST Rane Brake Lining Ltd. initiated a education to underprivileged students to pursue education rural education scheme “Shiksha” children in an around Tiruvallur district. In Pondicherry a scheme was introduced for providing education to girl students in the surrounding villages through sponsorship. EMPLOYMENT: Providing employment opportunities to SC/ST youth has been one of the major focus areas. We provide them with training on confidence building, on- the-job- learning and supplementing training efforts to improve quality, enhance attitude and knowledge. Workgroup Composition: Rane TRW Steering Systems Ltd. workgroup comprises of 10% of SC/ST category employees while Rane Engine Valve Ltd. workgroup consist of 19% of SC; 2% of ST; 50% of BC; 9% of MBC category employees. Rane Engine Valve Ltd., recruits Company Trainees candidates from remote and most backward locality where the majority of the population belong to SC/ST/BC category. 25% of the trainees
ENDEAVOUR Affirmative Action Initiatives in Southern Region 45 creating self-sustenance through economic activities. Neighbourhood Development: Our neighbourhood development initiatives include aids / contributions to orphanages, old age homes etc. Rane TRW Steering Systems Ltd. had provided water storage facilities to the SC/ST Hostel in Illuppur, Pudukkottai District Our employees across all levels have direct involvement and participation in our CSR activities. Extent of awareness/participation enrolled by the company are from Producing toys by using clay soil in CSR has been tracked as one of SC/ST category... Preparing Carry bags by using the dimensions in our Employee EMPLOYABLITY: waste paper Opinion Survey. In order to help women become Developing Sculpture by using self-supportive, a Training Program Seashell was conducted by Rane (Madras) Creating Imitation jewel Ltd. on “Enhancing income generation to the families” to Rane Brake Lining Ltd. Sanyasikuppam (Puducherry) in Pondicherry initiated a women which 55% participants were from empowerment scheme at SC category. The programme Sanyasikuppam village, wherein the attempted to provide guidance to underprivileged women of the the members on “how to use waste nearby villages were trained in materials” and to enhance the handicraft skills like lamp shading, additional income to the family. terracotta figurines, jewellery Topics covered in the program designs, painting etc. This training
were: was imparted with an aim of ○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○
RHI CLASIL LTD.,
RHI CLASIL undertakes various Improved the sanitation and underprivileged people around us social activities that are aimed at health conditions of the poor people and also contribute for several helping the poor/ underprivileged in the village, As a social obligation cultural and sports activities. people live around. we made contribution for building toilets for 50 houses of the poor Adopted one School at people in Venkatapuram Village Adopted one School at Venkatapuram village and provide during the year 2009. Venkatapuram, a backward school uniforms, books, conduct various sports/ games competitions During the year 2011 we are going village and provide school and award prizes to the winners / to provide purified drinking water uniforms, books, conduct runners every year. to the villagers by installing various sports/ games purified drinking water plants at Due to inadequate number of Venkatapuram village. competitions and award teaching staff, we have also prizes to the winners / appointed one full-time teacher for Likewise, we undertake several the school on our behalf and pay measures on a continuous basis to runners every year. the salary. help the villagers and poor/
ENDEAVOUR Affirmative Action Initiatives in Southern Region 46 RUBFILA International Ltd
Rubfila International Limited (RIL) Rubfila International Ltd has 135 students of which are from the is a Public Limited Company employees in the permanent roll lower strata of the society. promoted by Rubpro Sdn. Bhd., and out of this, 55 belong to the SC/ Malaysia and Kerala State Industrial ST ( 5 ) and OBCs ( 50 ). Development Corporation. Organisation has 11 people from the OBC category who are in the The company which started with Managerial/ Senior Level executive manufacturing extruded Round roles. Latex Rubber Thread later ventured into the manufacture of There are another 40 people under industrial adhesives used in various the contract and casual nature and applications like footwear/ leather while company does not keep a goods, lamination/printing, carpet, record of the caste profiles of these construction etc. The State of the people, it is noted that about 23 Art infrastructure facility of RIL is people belong to OBC and located at New Industrial economically challenged groups. Development Area, Kanjikode, As CSR activities, company had Palakkad, Kerala. Kerala is the constructed a classroom in the local heartland of natural rubber in Govt. L P School at Kanjikkode, the
India. ○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○
SAGAS AUTO TEC PRIVATE LIMITED
Sagas is an ISO 9001:2008 certified, professionally Initiatives: managed Company incorporated in the year 2001. The The company has undertaken various activities as a Company is engaged in manufacturing & sales of LPG part of CSR. Few of them are & CNG conversion kits for two & three wheelers. Sagas has 152 direct employees and 2 loaders (labour Issue of notebooks, slippers & uniform for free of contract employees). cost to school children, Issued free insurance policies to auto drivers along with Rotary International, Major Donor for Rotary for Mysore Astronomy Research Society for setting up Observatory for education of rural children, Issued scientifically designed chairs & umbrellas for roadside vendors, Developed equipment & bags for safe transport of snakes caught in the city to forest, Skill Development Initiatives : Various programs were conducted for the teachers of ITI in rural areas to orient them towards improving employability of their students.
ENDEAVOUR Affirmative Action Initiatives in Southern Region 47 SAINT GOBAIN GLASS INDIA
Saint-Gobain Glass India initiated In 2010 alone 41 students benefited Bakthavachalam Nagar, its Socially Responsible Investments through this support. Students A.N.kandigai, Eraiyur, Pondur, in the year 2000, the very first year from weaker section of our society Katchipet and Thodukadu) through of its operations, by rolling out from about 15 villages benefit Single Teacher School, since 2007. activities focusing on the upliftment through this program. Nearly 300 children get benefited of neighboring villages by 2. Learn with Practical application: providing them basic As per XSEED, basic concepts in infrastructure. In its continued Maths & Science are taught with efforts towards supporting the practical application. These classes local community in the journey of are conducted twice a week. They development, SGGI has always assign a concept for students and worked hand-in-hand with the they must think and do charts about Government and the Local that concept. It will facilitate the Administration. Its aim in all its students to think creatively and do initiatives is to complement the work practically. government projects so that holistic community development can be Totally 600 students have benefited achieved. from III STD to V STD. Received a Positive feedback from Students The Socially Responsible and Teaching staff, which is through this initiative every year. Investment initiatives of Saint- conducted with an objective of 4. 5S awareness in schools: Gobain Glass India are classified developing students in Employees of Saint Gobain Glass into six major domains: Education, Mathematics and Science stream of India actively participate in Health & Hygiene, Infrastructure, education. SGGI works in promoting 5S awareness among Entrepreneurship, Employability partnership with XSEED students. Bringing in order to the and Disaster Relief. Foundation. life of students makes learning 1. Scholarship for Diploma Most of the academic pedagogy process easier. students: One of the flagship followed is from the Sarva Shiksha Implemented at Govt. Hr. Sec. programs is supporting students to Abhiyan (SSA), which is as Schools, Mathur, Molachur and pursue Diploma in Engineering impressive as the above subjects. Santhavellore, More than 1700 which is the base qualification for students participated in the mass 5S employment at SGGI. Company 3. Support to Single program and awareness sessions in reimburses the cost of education Teacher schools: SGGI school. fee to the students, 164 have benefited. The scholarship fee is supports 10 neighbouring villages 5. Dictionary in Schools: Doubts Rs. 7000 a year. (Viz, Santhavellore, Killoy, vallam, needs to be quickly clarified for
ENDEAVOUR Affirmative Action Initiatives in Southern Region 48 sustained learning. Saint Gobain Glass India’s initiative of providing Project Dictionary for Schools. Totally 200 dictionaries were provided to Government Higher Secondary Schools at Mathur & Sriperumbudur. More than 2500 students benefit through this initiative. 6. Focus on Girl children: Girl children have to face several challenges. One such challenge is to attend school after attaining puberty. Saint Gobain Glass India initiated a Menstrual Hygiene Programme for girl students in 4 Govt schools. Company constructed respect to Infrastructure and Skills 9. HIV / AIDS awareness at schools: incinerators at Molachur, Mathur and also with respect to pedagogy Every year Saint-Gobain Glass India and Santhavellore Schools and and 5S initiatives. conducts Awareness on HIV/AIDS ensured continuous supply of for neighboring school students. In In 2010 we had renovated the Govt. Sanitary napkins. More than 1500 2010 we conducted HIV/AIDS Schools in Molachur and Seliyanur. girl students are benefiting through awareness programme at Govt. hr. We also constructed the computer this initiative. Sec. Schools, Mathur, lab at Govt. School, Mathur. 1700 Sriperumbudur, Molachur and 7. Vision Restoration Initiative for students are benefited through this Santhavellore. Totally 3500 Students: initiatives. SGGI supported the students are aware through these above Govt schools in constructing Saint Gobain Glass India screened initiatives. more than 9000 students in and the computer lab, plastering of around Sriperumbudur and restored their vision by providing spectacles. Students who were considered not academically bright showed significantly higher academic performance after this vision correction. Company worked along with an NGO to restore the vision of more than 130 students. 8. Infrastructure for schools: We have built primary school at Mambakkam & Seliyanur. We are in the process of building a primary damaged walls, weather roofing to school at Araneri which is another arrest water leaks, re-electrification In its continued efforts adjoining village. We extended our to arrest damaged electrical line commitment to support Education and painting. towards supporting the in neighboring Govt schools with local community & the under privilaged in the journey of development, SGGI has always worked hand-in-hand with the Government and the Local Administration.
ENDEAVOUR Affirmative Action Initiatives in Southern Region 49 TATA PROJECTS LTD.
Tata Projects Limited (TPL) was Identified Institutes for Excellence and Access (FAEA); the established in 1979 as an Employability Skill Training for amount is ‘ 70,000 per student Engineering, Procurement and TCCI Hyderabad. Supported 26 students by Construction (EPC) Company in the 89 SC/ST students trained in providing (Stationary, Uniform, Engineering Sector of the Tata Employable Skills like Welding and shoes, Buss Pass etc) to the outgoing Group. It is one of the earliest and Fitter through Collaborations, ITIs students from class 5th to complete very few Indian EPC companies and Project Sites. their studies up to high school (10th which have acquired the triple Class) of TPL’s adopted School. 40 / ST students trained in certifications of ISO 9001, 14001 & Also provided teachers for special Employable Skills like Welding, OHSAS 18001. Today, TPL is one coaching for the above students. of the leading EPC Companies in tailoring, Basic computers and India. Tower erection through Supported 1905 students of class Collaborations, ITIs and Project one to five with (430-Uniform, 1905- TPL has over 2000 employees Sites. books, stationery etc).in 17 schools spread across 3 Regional Offices, 15 at Hyderabad and Various Projects Set up a training institute at TMU Regional Inspection Centers and 3 Sites. Registered Offices Overseas. Nagpur for Tower Erection Training Supported 5 students under the Entrepreneurship Group initiative on scholarships for Education Promoted one entrepreneur in SC/ST students through the consultation with CII. Adopted a primary school near Foundation for Academic Hyderabad. Will support the Excellence and Access (FAEA); the We have provided additional outgoing students from 5th class to amount is Rs. 70,000 per student infrastructure worth Rs complete their studies upto 10th Supported 30 students by 81000 to our in-house caterer to class. This year 15 students of class providing (Stationary, Uniform, improve his services 6th will be supported. which increased the employability shoes, Buss Pass etc) to the outgoing of SC/ST candidates to 21. Supported 10 students to continue students from class 5th to complete further education by way of their studies up to high school (10th Developed one entrepreneur providing Bus Pass, Books, Uniform Class) of TPL’s adopted School. (ancillary/ contractor) at TPL’s and Extra Coaching.. Provided teachers for special Tower Manufacture Unit, Umred coaching for the above students. Nagpur. Supported 22 students by providing (Stationary, Uniform, Supported 2000 students of class Provided RO Plant in a village near shoes, Buss Pass etc) to the outgoing one to five. Hyderabad to a small Self Help students from class 5th to complete group through the Village their studies up to high school (10th As part of its corporate Panchayat. Class) of TPL’s adopted School. Provided RO Plant to Alampur a Also provided teachers for special sustainability TPL serves SHG, SC/ ST village. coaching for the above students. the community in the Employability Supported 800 students of class areas of employability one to five with Uniform, books and Imparted welding /Fitters stationery etc .in 13 schools at skill development, training for 73 Students Various Projects Sites. primary education, safe 89 SC/ST students trained in Nine Schools provided with drinking water and health. Employable Skills like Welding and various infrastructure facilities like Fitter through Collaborations, ITIs In line with the Tata construction of Toilets, Class and Project Sites. Rooms, and Furniture etc. Group philosophy, it also Further 32 students Trained Supported 5 students under the takes up Affirmative through CII Hyderabad. Group initiative on scholarships for Action initiatives. SC/ST students through the Foundation for Academic ENDEAVOUR Affirmative Action Initiatives in Southern Region 50 The Visakha Container Terminal
VCTPL has been sponsoring various VCTPL sponsored to arrange free children with Community programmes year after year for the eye testing for 1,000 school children participation, Participation of benefit of neighboring community. particularly in the fishermen NGO’s in the Programme. community. Some of the programmes The Government funds were undertaken by the VCTPL during Tricycles for Physically adequate to run 44 such schools. the last few years are as follows: Handicapped Visakha Container Terminal has Donations to Educational As a part of affirmative action was agreed to sponsor one school Institutions and poor children to donate wheel chairs to them in additionally and the figure rose to Organizing eye camps April 2009 to move about more 45. Purchase of tricycles for freely and enable them to pursue Employment their studies or earn their physically handicapped After VCT became operational a livelihood. An electrical sewing Blood Donation Camps number of skilled and unskilled machine was also given to one of jobs became available in the Awareness campaigns the lady handicapped persons in Terminal. A number of persons in order to provide livelihood as she Environmental protection the neighbourhood got jobs in the was not having any livelihood. measures areas of lashing etc in the Terminal. ‘BALYAM’ Project Supply of plates and tumblers to school children The salient features of this VCTPL focuses on various Programme are, to cover children Some of the details of the above community development in the age group of 3 to 7, mostly schemes pertaining to local belonging to below poverty line initiatives like Extension community are given below: (BPL) families, Integrating Pre of Mid Day Meals Eye camp Primary with Primary Schools with Programme, Steps for As a part of Corporate Social 1st and 2nd Standards in the Responsibility, VCTPL in common premises, Importance was Enrollment and retention association with Sankar Foundation given to ‘Play way Method’ teaching of children in schools with for attracting the Children, organised free Eye Screening Camp Community & NGO for School Children on 6 November Extension of Mid Day Meals 2007 at GVMC Elementary School, Programme for Centers, Steps for participation. Pedajalaripet, and Visakhapatnam. Enrollment and retention of
ENDEAVOUR Affirmative Action Initiatives in Southern Region 51 Titan Industries Ltd
Titan Industries Limited (TIL) was Parks who employed a significant these individuals and make incorporated as a joint venture amount of Karigars, many of whom required skill sets available to between Tata Industries and Tamil are from the SC/ST background. industry at large. Nadu Industrial Development Recognizing the need for the Retail Support and enhance involvement Corporation (TIDCO) TIL has its outlets to have young and trained of our business associates, vendor, registered office at Hosur-Tamil people we fulfilled this need partners to adopting principles of Nadu. The major manufacturing through regional recruitments in AA units are located at Hosur. Tamil the respective areas where we Nadu, they include Watch Strike a balance between the operate. Considering local tastes Manufacturing, Jewellery societal obligations . AA needs and and needs as well as also prompting Manufacturing and Precision business needs of the organization, growth from within the Engineering. It also has thereby create long term organization of our E level cadre. manufacturing units at Dehradun sustainability of the process. All the while the focus has never Baddi, Roorkee Chickbalapur. been as profound as in the recent Manage the reach and spread of Pantnagar and Goa. past on Affirmative Action (AA) the AA community across the length The set-up at Hosur was not only requirements. and breadth of our country where mandated by the requirements of our distribution and retail outlets It also believes in the fact that what the JV partner, TIDCO, it also are present. comes from Society must go back opened up the need for us to look to society multifold Keeping this in Leadership at our manpower and resources mind we have hired from the local totally differently. Keeping in mind The overall governance system, as community from where we operate the socio economic status of the with many initiatives in the and have taken several initiatives region and the district in which company driven by the Titan to support the community, Titan operates, we fanned out to Management Council (TMC) a including the perspective of AA various village and schools in and senior leader , in this case the CHRO requirements. around the district and picked up drives the AA initiatives. candidates who came from the The company believes in the credo Employment lower income as well as poor socio “We will be a healthy wealthy, economic background This also sharing, caring, clean and green, As a part of its policy on brought with it the needs of various corporation that will be the envy of Affirmative Action, Titan strata of society including the Indian Industries” True to its credo encourages positive discrimination requirements of SC/ST who also and its Affirmative action policy, in recruitment of its people be it formed part of this work force. This we have invested part of our new or replacement for the existing processes have been replicated in all resources in improving them. positions our expansions in the northern parts The company has adopted the Preference is given to an SC/ST of the country. Affirmative action policy on the candidate when all other This philosophy was extended to lines of the Tata Groups AA policy parameters of performance is equal the Jewellery, division, when we and therefore drives initiatives for the job on hand. The company started, the recruitment did happen towards the same. has modified its application forms initially from within, and when to incorporate disclosure on AA Therefore the challenges and status which has enabled us there was specialist need from the opportunities we face are as follows Jewellery field we did move in transparently capture information at Karigars from the eastern part of Enhance the knowledge base the time of recruitment. the country. Later on when the among the community and Employability Jewellery division went on to environment we work in with expand and outsource, we did particular focus on SC/ST students One of the key initiatives the promote a large number of Karigar company has undertaken has been Improve the competiveness of the creation of a basic training
ENDEAVOUR Affirmative Action Initiatives in Southern Region 52 Company Corp & Reg Meadows Karigar BTC Apprentice Total Employees Support Staff Trainees park
Category SC 28 184 103 34 63 411
Management 6 168
Supervisory 65
Workman 87
Category ST 4 6 80 0 0 136
Management 2 46
Supervisory 10
Workman 34
% On total 4.61 23.02 42 24.53 36.56 14.69 8.85
Batch No No Of Students SC/ST No of students Employability Placed 84% of the respondents stated that Batch 1 32 7 9 their economic status has improved after working in association with Batch 2 31 13 8 Titan 82% of the respondents said that Batch 3 32 11 8 their savings have improved their status in the society. Year No Students Sc/ST NCTVT certificate (recognized by Majority of the respondents 2007 343 39 the Government) Based on which strongly agree that Titan has they are able to get jobs in industry. improved their status in the society. 2008 323 41 The current strength of BTC is 94% of the respondents strongly 2009 321 49 about 93 students out of which 36% belong to SC/ST category. agree that working in association 2010 307 59 with Titan and MEADOW Entrepreneurship improved their status among their centre. This centre, approved by Another key initiatives of the family members. the government, functions within company is the women 74% of the respondents are Titan and trains people over a three- empowerment program, The satisfied with the facilities provided year period in basic courses such as MEADOWS and the Karigar Parks. by MEADOW. fitting. The key feature of this These two which have been around Education programme is that students are for many years have played a vital picked up from the lower income role in corporate sustainability as The gist of scholarship provided group/socio economic strata of the well, apart from providing over the past few years across society and provided with rigorous Entrepreneurial capabilities. categories is; On an average about training. We consciously make 8.75% of employees availed the effort through positive We have today 432 women employed in Meadows. This has scholarships belong to SC/ST discrimination and pick up SC/ST category. We conduct dipstick candidates. Post completion of grown from less than 100 few years back. About 42% (avg) of them survey for scholarship recipient training, they attend the ITI course each year/ the 3 year examinations and achieve the ITI/ belong to SC/ST category.
ENDEAVOUR Affirmative Action Initiatives in Southern Region 53 TOYOTA KIRLOSKAR MOTOR PVT LTD
Toyota Kirloskar Motor Private donated to Makaibari Tea Estate in students on the occasion of World Limited (TKM) was incorporated Darjeeling Dist of West Bengal. Disability Day. on October 6th 1997, as a joint Makaibari produces organic tea and Skill Development Initiatives: venture between Toyota Motor it also supports the local people by Corporation, Japan and the providing drinking water and There are two major programmes Kirloskar Group, India. sustainable livelihood etc. in the area of skill development TKM plant is located in Bidadi Local Community Development: Toyota Technical Education Industrial Area, near Bangalore in Programme (TTEP): In TTEP, Total Sanitation Campaign: With an Karnataka, where Innova, Corolla Toyota has partnered with objective of achieving the clean Altis, Fortuner and the recently Industrial Training Institute to train environment through total introduced ETIOS are being the students on advanced sanitation, Toyota extended the manufactured. automobile technologies. Over 1000 support to construct 300 house hold students from these institutes have Initiatives: toilets in 6 villages of benefited from this Program so far, Manchanayakanahalli Gram Toyota Kirloskar Motor Pvt Ltd has with over 400 students undergoing Panchyat which includes the a clear vision of growing with the training on the latest automotive underprivileged people. 200 house society and is also focused on the technology and service techniques hold toilets are already constructed welfare of its neighborhood. every year. The curriculum of this in the 1st phase of the project. An Following are the major CSR Program includes on-the-job Awareness campaign on usage of activities under taken during the training at Toyota dealerships period of 2010 - 11. toilets also conducted for the beneficiaries. Toyota Technical Training Institute (TTTI): TTTI is a state of Books and Bags to School Children: the art residential institute which More than 5000 school children with provides 3 years full time course on BPL from 100 local schools automobile manufacturing process. supported with note books and The institute was established in the school bags. year 2007 and it is currently focused Health Camps: Two health camps on training the rural students from supported by Toyota were economically weaker of the society. conducted in the local community. 192 students are undergoing the Around 1500 people from the local training and a new batch of 64 villages benefitted from these students got admission during Aug camps. School children’s health 2010. The first batch of students check up was conducted and they who had joined the institute in 2007 were provided with health cards. graduated this year. Spectacles were provided to Toyota Kirloskar Motor The first graduation ceremony of selected patients and some of them TTTI was held during July 2010. Dr. were operated for cataract free of Pvt Ltd has a clear A P J Abdul Kalam, Former cost at Narayana Nethralaya, vision of growing with President of India presented the Bangalore the major beneficiaries certificates to the students who were was the marginalized people. the society and is also completed the course successfully. Support to Physically challenged: focused on the welfare of Environment: Financial support extended its neighborhood. towards organising the sports Donation of Innova to Makaibari activity for physically challenged Tea Estate: An Innova car has been
ENDEAVOUR Affirmative Action Initiatives in Southern Region 54 VA Tech Wabag Limited
Wabag Background: In response to the appeal made by water contamination for the last Bharat Vikas Parishad, a socio- Wabag is a Indian Multinational few years. cultural service organisation, company situated in 18 countries in 5. WABAG Support to Innovative WABAG provided artificial limbs to 3 continents. It is the Leader in Learning Method the needy, identified by BVP. Total Water Management and The company participated in ranks among the world’s top ten 4. WABAG response to the “Uplift” Project - Under Privileged Water companies. Other key Tsunami Tragedy Tsunami disaster Learning Innovations for features of the company are struck Tamilnadu on 26th December Transformation which brought out 2004 and WABAG responded to the Technology focused Company a book titled “How to excel in call and participated in studies and score high marks”. The Best Exit Company for Private rehabilitation programme of the book was distributed free of cost Equity of the year - 2010 Tamilnadu State Government. to the students of Corporation run More than 85 year old BRAND a) We constructed a RO Plant at schools and around 2000 students Wabag Philosophy on CSR MGR Thittu, Cuddalore District as were benefited by this act of initiatives: part of Tsunami Rehabilitation assistance. Project which meets the drinking 6. Participation in Children’s We believe the first step in CSR is water requirements of villagers Health Project in Cherthala, Kerala to maintain the highest standards under Killai Panchayat; of Corporate Governance State b) Secondly, we, in partnership WABAG is executing a major We contribute to the society with Hilfswerk, Austria, involved water project in Kerala under the within the framework of our in construction of Community auspices of Kerala Water Authority expertise Centre for the benefit of in Meenad, Cherthala and Mudasalodai village people in Killai We take up community Pattuvam. Based on the appeal Special Panchayat, Cuddalore Development projects in our made by Samhathi, India based in District; neighbourhood in which WABAG Cherthala and after studying the executes its EPC and O&M projects c) Thirdly, close to our home, i.e. requirements of local population, WABAG made a humble beginning at Chennai, near the company took part in the Health at home during the year 2001. Neelankaraikuppam on ECR, we Project in Cherthala by way of undertook repair of engines of the donation of Children’s Mobile 1. We donated classroom furniture fishing boats belonging to the Clinic costing around Euro 20,000. to Sree Karpagavalli Vidyalaya, fishermen in that Kuppam. The This caters to the health care needs Mylapore. important aspect in this regard is of poor children of the traditional 2. Gesture to the people of Gujarat: the contribution made by WABAG fisher folk community living along Deeply moved by the massive employees to the Tsunami relief the coastal Alleppey in Kerala, earthquake that struck the State of operations; covering more than 40,000 children Gujarat, WABAG contributed its d) WABAG Group also constructed in 60 villages in and around mite to the quake-hit victims of and donated a Drinking Water Cherthala region. Gujarat in the form of donation of Treatment Plant to Base Hospital, 7. Donation of RO plant to a water two desalination plants. The cost Balapitiya in collaboration with starved village near Chennai of the projects was around Euro Hilfswerk, Austria. This is Responding to the appeal made by 200,000. designed to produce 5000 litres per a service organisation, the company hour of pure potable water and this 3. Gesture to the physically donated a RO plant to the villagers caters to the needs of more than challenged of Vengadu village, Sriperumpudur 3000 people visiting the hospital which caters to more than 1000 daily which was facing critical people.
ENDEAVOUR Affirmative Action Initiatives in Southern Region 55 VOLVO INDIA PVT. LTD
The Volvo Group is one of the 1. Skills training and livelihood Skill Development Initiatives: leading suppliers of commercial Formed 17 new self help groups Formation and training to self help transport solutions providing for men and women. The purpose groups for men, women, farmers products such as trucks, buses, of enrolling in SHG is to involve group formed construction equipment, engines them in IGP (Income generation Awareness programs for farmers and drive systems for boats and programs) and help them earn industrial applications as well as and training, information sessions additional income (set target from SME’s aircraft engine components. The income) on a monthly basis. Educate on modern agricultural Volvo Group also offers its Training conducted this year on practices customers financial solutions. book keeping and loan linkages to CSR Initiatives: SHG. Adoption of organic farming As part of a long term commitment Vocational training on tailoring Training in mushroom farming to CSR, VIPL is partnering with the and explored options for beauty Information on planting crops CII Nammahalli initiative in India parlour training, computer basics with maximum returns, on planting through which the two villages and candle making sandalwood, pongamia etc. Manchappanahalli with a population Placement of few village youth in Advantages of building a bio- of 613 and Yalachahalli with a security firm jobs compost wall population of 1183 have been 2. Education Exposure visits to Agriculture, adopted. The objectives of the horticulture, sericulture activities, Nammahalli project have been set Schools and Anganawadi repair participation in Krishi Utsav, for the long term and the execution work, bags and books distributed NABARD projects and delivery is through a dedicated Identified slow learner and MSW from Srinivasan Services conducted special classes Visits to farms to collect individual on farm yields etc. to guide them Trust. The plan will continue in year 2011. on individual basis This project has contributed to the In addition to this, plan is afoot to micro economic development of the give shape to CSR as part of Volvo Vocational training - Tailoring villages and resulted in improved India’s employee engagement training, Computer Basics,
quality of life in the villages. endeavour. Beautician training, Candle making ○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○○ WEIR MINERALS INDIA PVT. LTD
Weir Group is a UK-listed valves in-house. The localization to motivate around 100 children engineering company founded in initiative has helped in drastic every year reduction of our product cost and 1871 having 45 subsidiaries across Livelihood the world increasing the market share in the growing market for slurry products Career mentoring initiatives The Indian operations started in its in India. The company has won the amongst Govt. ITI students current facility in Bangalore in 2003 “India Manufacturing Excellence for local manufacture of Warman Creation of resource base of Gold Award 2007” from Frost & Master Trainers to create awareness pumps and parts. Subsequently, a Sullivan and the CII Business range of Isogate valves have been about Entrepreneurship amongst Excellence Award “Strong people from the lower socio- added to the products commitment to Excel” from manufactured in India. The economic strata, including Govt. ITI Confederation of Indian Industry in students, disabled persons and BPL operation strategy has been to 2008. develop a network of committed women. vendors, thereby keeping the CSR Initiatives: Entrepreneurship Awareness investments low and focus on Education - Monthly financial Programmes amongst BPL women Assembly and Testing of pumps/ support and WMI volunteering time groups and ITI students.
ENDEAVOUR Affirmative Action Initiatives in Southern Region 56 Confederation of Indian Industry
LIST OF AFFIRMATIVE ACTION - CoC SIGNATORIES IN CII SR
ANDHRA PRADESH Bhoruka Power Corporation Ltd Anu’s Laboratories Ltd Bosch Ltd Beko Compressed Air Technologies Pvt Ltd Britannia Industries Ltd Cal Tech Engg Co (P) Ltd Business Excellence Institute Pvt. Ltd Choice Precitech India (Technowedge Quality Management Services Pvt. Ltd) Desai Fabricators Cades Digitech Pvt. Ltd Elico Ltd Demanik Enterprises GSB Forge Pvt. Ltd Design Core (I) Pvt. Ltd HBL Power Systems Ltd Dickinson Fowler Pvt. Ltd ITW India Ltd Dolar Engineering Industries Pvt. Ltd KLR Industries Ltd Encore Software Ltd Konaseema Gas Power Ltd Erin Consultants Pvt. Ltd Lacuna Engineering Ferrum Extreme Engineering Pvt. Ltd Magma Infotech (Ram Swaroop Products Pvt. Ltd) Malaxmi NBFA Ventures Pvt. Ltd Gowrishankar Chemicals Pvt. Ltd Meera & Ceiko Pumps Pvt. Ltd Hitech Magnetics Navata Road Transport Infosys Technologies Ltd Patra Infrastructure Pvt. Ltd Integrated Retail Management Pvt. Ltd PowerDynamics Japan Metal Building Systems Pvt. Ltd Shakti Met-Dor Ltd Kewaunee Scientific Corporation India Pvt. Ltd Shri Shakti Resorts & Hotels Ltd Kirloskar Toyoda Textile SHV Energy Pvt. Ltd Machinery Pvt. Ltd Sujay Biotech Pvt. Ltd L&T-Komatsu Ltd Surya Colour Products Pvt. Ltd Lm Glasfiber (India) Pvt. Ltd Veljan Hydrar Pvt. Ltd (Lm Windpower) Visaka Industries Ltd Mphasis Ltd Voith Turbo Pvt. Ltd Nttf Industries Pvt. Ltd KARNATAKA Orion Human Resource Consultants Pvt. Ltd Plus-One Machine Fabrik 3m India Ltd Rapsri Engineering Industries Ltd At&S India Pvt. Ltd Schneider Electric Conzerv India Pvt. Ltd Automotive Axles Ltd Scorpio Engineering Pvt. Ltd Avr Electronics Pvt. Ltd Tata Advanced Materials Ltd Bangalore Biotech Labs Pvt. Ltd
ENDEAVOUR Affirmative Action Initiatives in Southern Region 57 Tata Bp Solar India Ltd TAMIL NADU Tata Coffee Ltd Titan Industries Ltd Ashok Leyland Ltd Trident Powercraft (I) Pvt. Ltd Chandra Textiles Ltd Tyco Electronics Corporation India Pvt. Ltd CLC Softwares Ultrafilter (India) Pvt. Ltd Congruent Solutions Pvt. Ltd Welcast Steels Ltd Durr India Pvt. Ltd Wienerberger Brick Industry Pvt. Ltd Electro Treatments Fluidics KERALA Hindustan College of Engineering Associated Rubber Chemicals Kochi Pvt. Ltd Indaid Engineers Pvt. Ltd Banatone Industries K G Hospital and Post Graduate Medical Institute Elasto Tapes Ltd Kings College opf Engineering Imperial Engineering Company Knitvel Needles Ltd KA Felix & Co Madurai District Tiny & Small Scale Industries Association Nitta Gelatin India Ltd MIL Industries Limited Kumar Industries Penguin Apparels Pvt. Ltd Marine Chemicals Priicol Ltd Presidency Properties Pvt. Ltd Rajshree Sugars & Chemicals Ltd Samudra Shipyard Pvt. Ltd Roots Industries Ltd Tropicana World Trade Pvt. Ltd Sakthi Masala Pvt. Ltd Vasudeva Vilasam Herbal Remedies Pvt. Ltd Schwing Stetter India Pvt. Ltd St Gobain Glass India Ltd PUDUCHERRY Theivanai Ammal College for Women Allva Plast TREC - STEP Azimuth Software India Pvt. Ltd Unifront Textiles Processorts Pvt. Ltd Fine Automotive & Industrial Radiators Pvt. Ltd Wheels India Ltd Hi-Tech Engineers WS Industries Ltd Manatec Electronics Pvt. Ltd Purelec Carbon India Pvt. Ltd RR Cosmo
ENDEAVOUR Affirmative Action Initiatives in Southern Region 58 ENDEAVOUR Affirmative Action Initiatives in Southern Region 59