A boutique hotel and resort management company which brings to the South Pacific an impressive and enviable reputation for resort design, development and management.
www.pacificresort.com Where it all begins . .
Pacific Resort Hotel Group (PRHG) is a boutique hotel and resort management travellers willing to pay for a South Pacific company which brings to the South Pacific experience, thereby providing owners with Pacific Resort Hotel Group is a an impressive and enviable reputation a strong cash income to sustain future market leader in the South Pacific for resort design, development and growth.“ providing hotel owners with a management. boutique alternative to traditional hotel PRHG believes that its success is the management. Dedicated to providing owners of hotels product of traditional management values, and resorts across the South Pacific with a enhanced by the dynamics of creative- distinctly superior, progressive approach to thinking. hospitality management and development, www.pacificresort.com PRHG’s vision is simple but effective. We empower our key personnel with the freedom to explore and develop long- “To provide a boutique island resort or established traditional industry methods hotel experience with a focus on local with the vision to take them to a new level culture, architecture and landscaping with sympathetic to the evolving demands of a accommodation, amenities and guest changing industry. services attractive to discerning
Our Achievements:
World Travel Awards: Seven Star Global Luxury Awards: - World’s Leading Boutique Resort - Signum Virtutis, the Seal of Excellence - World’s Leading Island Villas - Australasia’s Leading Boutique Resort Air New Zealand Cook Island Tourism Awards: - Australasia’s Leading Villas - Supreme Tourism Business Award - Cook Islands’ Leading Resort - Hotels & Accommodation Award - Cook Islands’ Leading Villa Resort - Internet Marketing Award HM Awards: - Outer Islands Award - No.1 Best Property in the South Pacific Bloomberg & Google International Hotel Awards: - South Pacific Property, Environmental - Best Small Hotel - Asia Pacific Property - Best Small Hotel - Cook Islands - South Pacific Manager Our People Greg Stanaway - CEO / Marcus Niszow - Deputy CEO / Director of Operations Director of Corporate Development
Greg is a permanent resident of the Cook Marcus Niszow is Cornell University and Islands with his hotel industry experience Harvard Business School educated. As the including periods with Lion Breweries, Deputy CEO at PRHG, Marcus’s strategic Flag Inn and Quality Hotels. Prior to vision has attracted a multi-talented team joining PRHG in 2001, Greg was Managing and created a clear roadmap and working Director and principal of Spectrum culture for the organisation. International in Auckland, an international recruiting company specialising in the With a strong background in finance, sales, hospitality sector. marketing, development, IT systems and hospitality, Marcus is a highly experienced Greg’s influence on the continually and accomplished senior executive with improving standards of service delivery a success record of over 18 years in the reflects both a strong personal industry. He combines in-depth expertise commitment to guests and a similar across multiple multiple disciplines with a commitment to leading, motivating and passion for growth and innovation. empowering staff across the hotel group. Marcus’s skillset is wide and varied Greg leads from the front, nurturing and encompassing: senior management supporting his team in helping them deliver coaching and development, branding, to the highest standards. With his special operational process reviews and business mix of enthusiasm, drive and patience, he optimisation, acquisition and disposals, due has been quick to adapt to the changing diligence, negotiation, performance analysis, dynamics of South Pacific Tourism and process engineering, project management, changing needs of his guests. strategic planning and property valuation.
He has been at the forefront of many Marcus has built an enviable reputation Cook Islands tourism industry initiatives, as an astute strategic hotel management trainings and innovations. “Best” to specialist with an unparalleled Greg means “World Best” and recent understanding of the regional Australasian international tourism awards won by Pacific markets. Marcus offers PRHG partners a Resort properties are testament to that considerable range of skills across all areas commitment and determination. of hotel management and development. Our People
Akshay Singh Maree Surrey GM - Sales, Marketing & Reservations Group Sales Manager
Pacific Resort Hotel Group is Akshay heads Sales, Marketing & Maree heads up the sales team who focused on adopting new innovative Reservations for PRHG and is passionate together have established a strong and technologies, where appropriate, about providing strong vision, strategy enviable presence within key South Pacific in order to achieve or maintain a and leadership for these high feeder markets for PRHG. She is an competitive edge amongst other performing teams. accomplished senior sales and marketing competitors, to maximise operational professional delivering over 20 years of efficiencies and to enhance decision With over 5 years at Flight Centre experience with a proven track record making processes. Limited in key Product and Marketing underpinned by a passion and insight into roles. Akshay shares a strong insight the Travel and Tourism Hospitality sector in www.pacificresort.com into the needs of wholesalers and the South Pacific. travel agents along with an in-depth understanding of travel dynamics and Having held senior management roles trends in the Australian market. He also with a range of companies such as brings a wealth of experience working ReserveGroup, Bayview International with the South Pacific and specifically the Hotels & Resorts, and New Idea Magazine, Cook Islands. Maree has successfully managed to contribute to the market share growth Akshay personally oversees our Central and performance of each business. She Reservations Office in Rarotonga is a forward thinker with the ability to and is responsible for the day to day implement new and innovative sales functional operation of this critical programs and methods to help drive the area of the business. Our Central business towards success. Reservations Office specifically handles accommodation enquiries and bookings Having seen changes to the way businesses for all resorts under management and traditionally work with both consumer and provides all partners with efficient one- trade partners over the past 20 years, she stop services for PRHG properties. has been able to stay at the forefront of emerging sales trends across digital and In addition to extensive industry social media distribution channels. Maree experience, Akshay holds a Bachelor is key to supporting PRHG’s strategy to of Commerce in Accounting and identify new trends, identify what performs Marketing, complimenting his industry and what doesn’t and adapting to ever knowledge with changing market dynamics and strategies. solid expertise in marketing theory When not at work you can find her at the and best practice. beach, sailing, mountain biking or skiing.
Our Commitments
Corporate Social Responsibility Our company will conduct itself in an exemplary manner regarding its economic, One of the integral components of our Group Marketing Services social and environmental responsibilities to corporate goals lies in our commitments. PRHG have established a group both the international and local These commitments are primarily marketing fund used to implement communities in which we operate designed for: group marketing promotions primarily in the international market with efforts Our Property Owners being focused on advertising, direct Being able to generate more than a mail, marketing communications / public www.pacificresort.com satisfactory return that is above the relations, direct sales, sales offices and industry average. central reservations.
Our Hotel Guests While the group marketing fund is To be their first choice of business and operated and directly affiliated with leisure travel when they are seeking style, PRHG, it is set up as a separate entity. quality and, most importantly, value for Expenditure is on a zero-based annual their money. budget with funds fully spent on promoting all of the properties within the system. Our Employees and Managers To be recognised as one of the leading By taking this unique approach, it is the South Pacific boutique hotel companies; intention of the fund to provide the committed and motivated to be the best hotels with the capability to be actively in the industry. marketed internationally, which they would not be able to do so as a stand Our Future… Everyone’s Future alone property by having the economy Always adopt new innovative of scale of pooled resources on a group technologies, where appropriate, in order wide basis. to achieve or maintain a competitive edge amongst other competitors, to The scope of services under the maximise operational efficiencies and to marketing services agreement can be enhance decision making processes. supplied upon request. Our Services
PRHG operates its resorts and hotels from PRHG will improve your property’s its Corporate Head Office in Rarotonga, financial performance by: Cook Islands. Our first step with any - Careful financial management and cost project we embark upon is to roll up our control sleeves and evaluate each property from - Implementing astute marketing and roof to mattress and from balance sheet to business development programmes to marketing plan with a view to determining maximise occupancy, property-wide clear common goals and related timelines. revenues and guest loyalty through the PRHG network Technical Assistance - Maximising the value of assets through This service focuses on the flow of proactive maintenance and capital efficiency between departments within a expenditure planning. hotel property. Early planning of a proper - Taking care of our guests though high hotel design and layout can maximise the standards of service and product efficiency of both the building and the staff. The ultimate goal of this exercise is to Corporate Marketing provide dollar savings to an owner. This service delivers a clear message to our customers in international-standard Hotel & Resort Management hotels and resorts at strategic locations in This service starts in the planning stage of the South Pacific through various a hotel. Emphasis is placed on the detail- marketing and sales support activities such orientated day-to-day operations of the as; product analysis and positioning, brand property, which provides a high level of management, cross-property marketing guest satisfaction, consistent quality and and selling, marketing programs and services and, most importantly, lucrative promotions, advertising, public relations, bottom line profitability. direct mail, direct sales activities and global distribution channels. PRHG will provide strategic direction and effective support for each aspect of Human Resource Management hospitality management. In addition, we We place great emphasis on the area of provide proven management systems and Human Resources because we believe facilitate inter-department relationship that people are one of the most important building. In our view, the key to success is in resources in an organisation. This ensuring all departments work together to management function focuses on key achieve common goals. Human Resources strategies that impact the bottom line. Each PRHG property will benefit from specific business forecasting tools and systematic cost and operation control, resulting in efficiency. Contact Details Marcus Niszow - Deputy CEO Pacific Resort Hotel Group PO Box 790, Rarotonga, Cook Islands Phone: (682) 20427 Fax: (682) 22427
Email: [email protected]