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American Hotel & Lodging Educational Foundation American Hotel & Lodging Educational Foundation 2016 ANNUAL REPORT A Review of AHLEF’s Accomplishments OPENING DOORS TO OPPORTUNITY As the pledged contributions come in over the next five years, those RAISED $8 MILLION funds will have a real, positive impact on the Foundation’s scholarship, research and workforce development programs for many years to come. In the interim, our programs are already setting precedents. In 2016, the A Message from Foundation distributed approximately $1.45 million toward scholarships, AHLEF Chair Minaz Abji and educational programming, workforce development, cutting-edge President Joori Jeon research projects and grants. A record $849,500 was awarded in academic scholarships to 383 promising hospitality management students. We want to take this opportunity to reflect upon last year’s accomplishments Eight grants were funded to educate the public in areas such as lodging and look ahead to continuing this momentum, but first and foremost, tax rates, the beneficial impact hotels have on communities, and short- we would like to acknowledge we could not have done it without you. term online rentals. One of our biggest accomplishments was funding the AHLEF is funded solely from voluntary gifts, which are above and beyond first-ever economic impact analysis of the U.S. hotel industry, which showed association dues. Thanks to your generosity, countless lives have been that hotels support 8 million jobs, add $590 billion to the U.S. economy, changed. We are grateful for every single gift! and support $1.1 trillion in U.S. sales, including hotel revenue, guest spending and taxes. AHLA incorporated this vital data into its national For the past 18 months, we have been engaged in a capital initiative awareness campaign, Dreams Happen Here, which showcases the career called Opening Doors To Opportunity. Its goal is to raise $8 million for development, community commitment, and economic importance of the AHLEF’s academic and professional development scholarships and to hotel and lodging businesses to every city and state across America. fund critical industry research. We’re excited to announce that not only did we reach that goal, but we exceeded it. Thanks to the hard work By empowering the next generation of hospitality leaders and investing in and dedication of the Campaign Executive Committee, comprised of crucial research, your contributions are already having a tremendous impact 14 industry leaders and led by Kirk Kinsell, we raised $8,278,883. And that on our industry. We can’t wait to see what we’ll accomplish over the next few remarkable total came from just 121 donors. years with this infusion of new capital from our very generous donors! 1 AHLEF PROGRAM FUNDING $851,000 Academic Scholarships and Alumni Program $305,000 Research Grants INVESTING Workforce/Professional Development $200,000 IN STUDENTS & INDUSTRY $70,000 AHLA Green Initiative Program PROFESSIONALS Partner State Association Support In 2016, the Foundation continued $11,000 its mission, distributing more than $1.4 million to educate our future leaders and tell our industry’s story. It provided a record $849,500 in academic scholarships to 383 $849,500 promising hospitality management AHLEF SCHOLARSHIP FUNDING students from 90 colleges and universities. Additionally, 10 hotel Within the last six years, AHLEF has increased $730,000 employees were awarded scholarship funding by more than 115%. professional development scholarships for certification or distance learning offered through $554,500 the American Hotel & Lodging $514,500 $528,000 Educational Institute (AHLEI). $394,000 2 011 2012 2013 2014 2015 2016 2 CAREER SUPPORT & NETWORKING Ten scholarship recipients were selected to attend the 2016 Lodging Conference to network with industry leaders and learn about important industry issues. Students’ registrations were generously donated by Harry Javer. AHLEF provided funds for travel stipends and hotel stays. AHLEF hosted the Scholars Luncheon during AHLA’s Fall Conference, which featured notable industry leaders and drew 23 industry executives and 56 current and past scholarship recipients. The Foundation provided educational support for partner state associations (PSA) Partner State by sponsoring the International Society of Associations Association Executives’ Winter Conference. It also awarded six scholarships to PSA staff members so they could attend the Institute for Organization Management, which was funded through the Lawson Odde Scholarship Fund. 3 WORKFORCE DEVELOPMENT “As a Certified Hospitality and Tourism Management Professional, AND HIGH SCHOOL INITIATIVES I’m familiar with many concepts and terms that are used within the hospitality industry – a recognition that has proven beneficial for both the present and future.” In 2016, more than 7,000 credentials were awarded Ana May, CHTMP to students enrolled in the Foundation’s high school 2016 graduate, Hospitality & Tourism Management Program and workforce initiatives. Forest Hill Community High School Recipient of a $5,000 scholarship One of the major programs supported through AHLEF is HTMP (Hospitality and Tourism Management Program). HTMP is the official industry-recognized curriculum to prepare high school students for a job in hospitality and is offered in 656 high schools. The program gives students the opportunity to earn multiple certifications from AHLA to help them on their career journey. Goodwill Industries serves as a national partner in delivering the START The START (Skills, Tasks And Results Training) program program to individuals in need. Pictured here are is used in 450 schools and workforce facilities to members of the May 2016 prepare high school and workforce development- graduating class from Goodwill Industries based students (welfare-to-work participants, youth, of Lower South Carolina. veterans, and displaced workers) for careers in the lodging sector. START is instrumental in bridging the gap between community pre-employment services and the lodging industry’s need for a “More than 100 students have graduated from our hospitality training academy, which uses the START program. These students gained valuable, industry-recognized skilled workforce. skills that are leading to successful employment and upward mobility. I would highly recommend this program for any organization that is looking to provide training to staff in the hospitality field.” Ruth Espy Training and Compliance Administrator Goodwill Industries of Lower South Carolina More than 7,000 credentials were awarded to students enrolled in 4 school-to-career and workforce development programs in 2016. ENHANCING ESSENTIAL SOCIAL MEDIA GROWTH INDUSTRY RESEARCH In 2016, the Foundation launched a social The Foundation funded some of the industry’s media campaign, #PineapplePics, to engage leading research in 2016 including: with scholarship alumni, and disseminate interesting facts about the industry. The winner • Economic Impact of the U.S. Hotel Industry was Jenette Hale from Johnson & Wales (Oxford Economics) University-Denver. A recipient of three AHLEF • From Air Mattresses to Unregulated Business: scholarships who, while studying sustainable An Analysis of the Other Side of Airbnb ecotourism in Costa Rica, took pictures at a pineapple farm. The Foundation achieved • U.S. Hotel Small Business Ownership Study (STR) significant social media growth this year, with • Millennials in the Hotel Industry a 27% increase in Twitter followers and a 200% • U.S. Lodging Tax Study (STR) increase in people who engaged with AHLEF’s Facebook page. • ADA Title Rulemaking Support Activity Grant • Hosts with Multiple Units: A Key Driver of Airbnb Growth • ANSI Committee Support Activity 5 In 2016, the following donor contributed $25,000 to Creighton Holden Memorial Scholarship a named scholarship – Ecolab. Established: 2005 Awards to date: $11,750 to 12 students AHLEF SUPPORT Additionally, AHLEF received interest and capital gains from the following board-designated Hyatt Hotels Fund for Minority Lodging Thanks to the generosity of donors from the hospitality funds, previous capital campaign proceeds Management Students and endowed scholarship funds: Established: 1988 community, along with support from the proceeds of the Awards to date: $744,000 to 372 minority students Americas Lodging Investment Summit, AHLEF can provide the AHLEF Hospitality 2000 Scholarship Established: 2002 Hospitality Asset Managers Association resources on which the industry relies every day. Awards to date: $257,500 to 181 students Scholarship Established: 2014 AHLEF New Century Scholarship Awards to date: $5,500 to 4 students The Americas Lodging Established: 2008 Investment Summit (ALIS), Awards to date: $186,000 to 91 students through Steve Hymans Extended Stay Scholarship the Incoming Freshman Scholarship Program Established: 2006 which is co-owned by AHLA Awards to date: $70,750 to 41 students and the Burba Hotel Network, American Express Scholarship Established: 1994 Richard Kessler Scholarship allocates a generous portion Awards to date: $382,600 to 328 students and Established: 1985 of its revenues to benefit the professionals Awards to date: $49,325 to 44 students educational, research and training missions of AHLEF. Americas Lodging Investment Summit (ALIS) J. Willard Marriott Memorial Scholarship Since its inception, ALIS contributions have: Scholarship Established: 1989 Established: 2002 Awards to date: $410,000 to 298 students • Provided scholarships for 1,378 students in 124 colleges Awards to date: $2,327,000 to
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