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Informe De Contenidos Digitales 2011

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Informe De Contenidos Digitales 2011 Elaboración y Edición: AMETIC Coordinación: FUNCOAS Foro de Expertos en Contenidos Digitales que ha colaborado en la elaboración del informe: • D. Martín Pérez Sánchez, Vicepresidente de AMETIC • D. José Pérez García, Director General AMETIC • D. Antonio Guisasola, Presidente de Promusicae • D. Pedro Pérez, Presidente de FAPAE • D. Ángel García Castillejo, Consejero Comisión del Mercado de Telecomunicaciones • D. Ignacio Pérez Dolset, Presidente del Área Sectorial de Contenidos Digitales de AMETIC • D. Fernando Davara, Director de FUNCOAS • D. Antonio Fernández Carrasco, Director del Área Sectorial de Contenidos Digitales de AMETIC • D. Juan Zafra, Asesor del Gabinete de Comunicación de Presidencia del Gobierno • D. José Ángel Alonso Jiménez, Responsable del área de contenidos digitales de la Subdirección General de Fomento de la Sociedad de la Información del MITYC • Dña. Patricia Fernández-Mazarambroz, Subdirectora General Adjunta de Propiedad Intelectual del Ministerio de Cultura • D. Eladio Gutiérrez Montes, Experto en Medios de Comunicación Audiovisuales • D. Rafael Sánchez Jiménez, Director Gerente EGEDA • D. Carlos Iglesias Redondo, Secretario General ADeSe • D. Pedro Martín Jurado, Director del ONTSI de Red.es • D. Alberto Urueña, Responsable del área de estudios y prospectiva del ONTSI de Red.es • Dña. Maite Arcos, Directora General REDTEL • D. Ignacio M. Benito García, Director General AEDE • D. Antonio María Ávila, Director Ejecutivo FGEE • Dña. Magdalena Vinent, Directora General de CEDRO • Moderador del Foro • D. Jorge Pérez Martínez: Catedrático ETSIT-UPM • Consultora de apoyo al Foro y redacción del informe: Iclaves S.L. • Dª. Elisa de la Nuez, Directora Gerente • D. Juan Pablo Villar, Responsable área de estudios Agradecimientos: AMETIC quiere agradecer la colaboración desinteresada del Foro de Expertos en la ela- boración y aprobación del contenido de este Informe, así como el apoyo recibido de la Secretaría de Estado de Telecomunicaciones y para la Sociedad de la Información del Ministerio de Industria, Turismo y Comercio, que ha cofinanciado la elaboración y edición del presente informe. Edita: AMETIC. Diseño y maquetación: Leaders Comunicación. Imprime: Gráficas EUJOA. Depósito Legal: AS-4.542/2011 PREFACIO 4 RESUMEN EJECUTIVO 6 MERCADO DE CONTENIDOS DIGITALES EN EL MUNDO 22 Mercado de medios y entretenimiento en el mundo 22 Mercado de contenidos digitales en el mundo 26 MERCADO DE CONTENIDOS DIGITALES EN ESPAÑA 40 Contexto socio-tecnológico 40 Mercado español de medios y entretenimiento 46 MERCADO DE LA MÚSICA EN ESPAÑA 48 Nuevos modelos de explotación y distribución 49 Evolución de ingresos 50 Evolución de soportes y reproductores 59 Tendencias 63 MERCADO DEL CINE Y VÍDEO EN ESPAÑA 66 Nuevos modelos de explotación y distribución 66 Evolución de ingresos 70 Evolución de soportes y reproductores 77 Tendencias 82 MERCADO DE LOS VIDEOJUEGOS EN ESPAÑA 86 Nuevos modelos de explotación y distribución 86 Evolución de ingresos 88 Evolución de soportes y reproductores 96 Tendencias 99 MERCADO DE LA TELEVISIÓN EN ESPAÑA 102 Nuevos modelos de explotación y distribución 102 Evolución de ingresos 105 Evolución de soportes y reproductores 109 Tendencias 112 MERCADO DE REDES SOCIALES EN ESPAÑA 116 Nuevos modelos de explotación y distribución 116 Análisis cuantitativo de usuarios de redes sociales 117 Análisis cuantitativo de las principales redes sociales 122 Tendencias 125 MERCADO DE LA PUBLICIDAD EN ESPAÑA 128 Nuevos modelos de explotación y distribución 128 Evolución de ingresos 131 Tendencias 136 2 CONTENIDOS DIGITALES MERCADO DE LA PRENSA EN ESPAÑA 140 Nuevos modelos de explotación y distribución 140 Evolución de ingresos 142 Evolución de soportes y reproductores 143 Tendencias 146 MERCADO DEL LIBRO EN ESPAÑA 150 Nuevos modelos de explotación y distribución 150 Evolución de ingresos 151 Evolución de soportes y reproductores 155 Tendencias 160 MERCADO DE LAS APLICACIONES PARA DISPOSITIVOS MÓVILES 162 Nuevos modelos de explotación y distribución 162 Evolución de ingresos 169 Evolución de soportes y reproductores 172 Tendencias 178 LA GESTIÓN DE LOS DERECHOS DE PROPIEDAD INTELECTUAL EN ESPAÑA Y EN EL ÁMBITO DE LA UNIÓN EUROPEA 182 Las bases del derecho de propiedad intelectual 182 La propiedad intelectual y la gestión de derechos en el ámbito europeo 189 Conclusiones 196 TENDENCIAS DE FUTURO EN EL SECTOR DE LOS CONTENIDOS 198 Música 198 Cine y Vídeo digital 198 Videojuegos 199 Televisión 200 Redes sociales 200 Publicidad 200 Prensa 201 Libros 201 Aplicaciones para dispositivos móviles 201 RECOMENDACIONES PARA EL IMPULSO DE LA INDUSTRIA DE CONTENIDOS DIGITALES 204 ANEXO I: BIBLIOGRAFÍA 207 CONTENIDOS DIGITALES 3 PREFACIO Por cuarto año consecutivo, AMETIC pone a su disposición el informe de la industria de contenidos digitales. Consolidado como el informe de referencia de análisis y descripción del negocio de los contenidos digitales en España, el informe presenta de forma exhaus- tiva los principales indicadores que permiten seguir la evolución de los diversos sectores que conforman el universo digital. Siguiendo con la metodología de análisis comenzada en 2008, el informe presenta tan- to datos primarios relacionados con las ventas de dispositivos de reproducción de con- tenidos, recogidos para AMETIC por la empresa especializada GFK, como información de fuentes secundarias representativas de cada sector: IFPI, Promusicae, APM, ADESE, CMT, FGEE, UVE, INE, Infoadex, PricewaterhouseCoopers, Screen Digest o el Ministerio de Cultura. Como viene siendo tradicional, el informe realiza un análisis en profundidad de los nue- vos modelos de negocio en el entorno online, presentando las barreras y oportunidades de desarrollo para cada uno de ellos, así como sus perspectivas de futuro en el mercado nacional español. Este análisis de los nuevos modelos se complementa con la presen- tación de las tendencias que van a marcar el devenir futuro de cada uno de los sectores estudiados. Este año, el informe incorpora un nuevo capítulo dedicado al estudio de un sector en plena expansión como es el de las aplicaciones para dispositivos móviles. El in- cesante incremento de la utilización de nuevos dispositivos móviles (smartphones y ta- blets), cada vez más potentes y con mejores prestaciones, está impulsando una nueva industria en torno a las aplicaciones software para estos dispositivos. Aunque se trata de una industria muy reciente de la que apenas existe información económica, el informe analiza los modelos de negocio que se están lanzando, siendo pionero en nuestro país en el estudio de este nuevo fenómeno. En la pasada edición del informe, se dedicó un capítulo a describir la situación de la protección de la propiedad intelectual en nuestro país, con un detallado análisis de la legislación vigente y de los mecanismos existentes para hacer efectiva esta protección. Tras la aprobación, en 2011, de la Ley de Economía Sostenible, que incluye nuevas me- didas de protección de la propiedad intelectual, el debate ha girado hacia la gestión de los derechos de propiedad intelectual. Por este motivo el informe incluye un nuevo capítulo centrado en la descripción de los mecanismos de gestión utilizados en nuestro país, así como las iniciativas a nivel europeo para la adaptación de esta gestión, con la finalidad de crear un verdadero mercado único europeo digital. 2010 parece marcar el inicio de la recuperación de la industria de contenidos digitales, 4 CONTENIDOS DIGITALES tras un año, 2009, en el que la crisis económica provocó la mayor caída del sector de los últimos años. Gran parte de los sectores han recuperado los números negros, ayudados en gran medida por la recuperación del consumo y por el impulso en las ventas de los nuevos dispositivos de reproducción. La puesta en marcha por parte del Ministerio de Industria, Turismo y Comercio, a mediados de 2011, del Plan de Impulso de la Industria de Contenidos, propuesto en 2010 por AMETIC, sin duda contribuirá a acelerar la recu- peración del sector en un futuro inmediato. El comportamiento de los diversos sectores que forman parte de la industria de conteni- dos ha sido muy dispar. En el mercado de la música se ha producido la mayor caída de la historia en el ámbito físico, mientras que nuevos modelos como el streaming financiado con publicidad y las suscripciones comienzan a reportar relevantes ingresos. El cine ha experimentado un ligero descenso, motivado por la crisis del sector cinematográfico es- pañol. En el ámbito del vídeo, la buena noticia ha venido de la mano de la alta definición, cuyas ventas han conseguido frenar los constantes descensos de los últimos años. Los modelos tradicionales en el sector de videojuegos continúan inmersos en la espi- ral descendente iniciada en 2009. Aunque han conseguido moderar las pérdidas, tanto la venta de juegos para PC como la venta de videoconsolas lastraron los resultados en 2010. En el ámbito online las noticias son más alentadoras, con importantes crecimien- tos en juegos para dispositivos móviles y juego en la Red. El sector televisivo completó en 2010 la transición a la TDT y vio una tímida recupera- ción de la inversión publicitaria, que ha repercutido principalmente en los agentes pri- vados, tras la desaparición de la publicidad en RTVE. El hecho más destacado, junto con el aumento de los ingresos por suscripciones a servicios de televisión de pago, ha sido el espectacular incremento de las ventas de televisores, impulsada por la nueva tecnología LED y por eventos televisivos de especial interés, como el Mundial de Fútbol de Sudáfrica.
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