Demo Day Issue
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SHOW DAILY 08 ARGENBÜHL, SEPTEMBER 3 DEMO DAY ISSUE E-bike sales power ahead But mixed picture for Dutch tradtional bike sales 12 Hammerschmidt is here! 03 Try Truvativ's radical new transmission Exhibition guide Demo Day layout & trail maps 14 Welcome to Demo Day '08 05 Argenbühl gets DD thanks to Google Earth Where to eat tonight? 10 Restaurant guide - Part 1 Philosophical Trend Scout 13 Butch Gaudy: Swiss- American MTB pioneer partner: marketing marketing Jango is ready to go Eurobike Award pays off Kavanagh Beckendorff for Topeak 17 by: published published ~ESD1 Mag FINAL.indd 1 15.09.2008 20:53:42 Uhr TODAY'S EVENTS ... All day EUROBIKE DEMO DAY 08 Demo Day is the perfect opportunity to check out the product highlights for 2009 under real conditions before Eurobike even opens. Test riders can roll through the foothills of the Alps in the Allgäu region. The larger test area in Argenbuehl allows for an additional expansion of the exhibition grounds and the new Demo Day location is very convenient to reach by car. ------------------------------------------------------------------------------------------------------------------------------------------------------------ 10.00am - 5.00pm RICHIE SCHLEY AT THE SHIMANO STAND ------------------------------------------------------------------------------------------------------------------------------------------------------------ 10.00am - 5.00pm SKS AT DEMO DAY SKS 'Made in Germany' Team Truck on tour. IN THIS ISSUE ... 04 New HQ for Ghost 16 Europe's CEN bike standards -------------------------------------------------------------------------- -------------------------------------------------------------------------- 05 Welcome to Argenbuehl 17 Jango launches in Europe -------------------------------------------------------------------------- -------------------------------------------------------------------------- 06 Shimano Di2 18 Electra comes home -------------------------------------------------------------------------- -------------------------------------------------------------------------- 06 Early Bird rides 19 Gore Bikewear -------------------------------------------------------------------------- -------------------------------------------------------------------------- 10 Restaurant guide 20 Flying Trike -------------------------------------------------------------------------- -------------------------------------------------------------------------- 12 Market report Netherlands 21 E-bike report -------------------------------------------------------------------------- -------------------------------------------------------------------------- 13 Butch Gaudy Interview 22 Product guide -------------------------------------------------------------------------- -------------------------------------------------------------------------- 14 Demo Day Exhibitor & Trail Guide 27 I love my bike WELCOME! elcome to the first edition of the official Eurobike W Show Daily in English. We hope the news and information in these pages over the next four days help you make the most of your visit to the world's biggest bicycle show, both during and outside show hours. If you have news we should know about or other suggestions regarding content, please get in touch with us - talk to any of our reporters or come directly to the production office (upstairs at the West Entrance). We'd especially like to thank all the companies who have supported us in our first year, as well as Messe FN and our contributors from the international media. With your help we're looking forward to expanding and improving Jo Beckendorff & Tom Kavanagh the Eurobike Show Daily in the future. ESD Project Managers CREDITS Tom Kavanagh MARKETING PARTNER / Beckendorff ADVERTISING SALES Doug McClellan Kavanagh Bicycle Retailer International Bike Europe Jack Oortwijn PROJECT MANAGERS Bike Europe Jo Beckendorff Kishu Sakamoto Email: [email protected] Cycle Press Tom Kavanagh MESSE FN LIAISON Email: [email protected] Marc Sani Frank Gauss Bicycle Retailer & Industry News EDITOR Jan-Willem van Schaik PRINTED BY Tom Kavanagh Bike Europe Druckhaus Mueller, Langenargen SHOW REPORTS Megan Tompkins SUPPORTED BY Bicycle Retailer & Industry News Jo Beckendorff Messe Friedrichshafen Michael Bollschweiler GRAPHIC DESIGN RadMarkt Markus Ziermann Peter Hummel Email: [email protected] ALL RIGHTS RESERVED. NO PART OF THIS PUBLICATION MAY BE REPRODUCED WITHOUT SPECIFIC WRITTEN PERMISSION FROM THE PUBLISHER. NEITHER THE PUBLISHERS NOR WRITERS CAN BE HELD RESPONSIBLE FOR DAMAGE OF ANY KIND THAT MAY ARISE AS A RESULT OF THE CONTENT HEREIN. ~ESD1 Mag FINAL.indd 2 15.09.2008 20:36:20 Uhr NEWS Truvativ Hammerschmidt THE SHIFTING REVOLUTION Inside the transmission is a hidden planetary gear system providing two different ratios: 1:1 and 1:1.6. The clear advantage is the possibility of changing gears anytime, even under full load or while rolling without pedalling. The change of gears happens instantly. Bikes also have a much better ground clearance. The two versions are compatible with Dropped chains or chain sucks won’t frames with the ISCG 03 or ISCG 05 happen anymore. HammerSchmidt is standards and are available fall 2008. not for Cross Country bikes - it is (Photo: Markus Greber / SRAM) designed for All Mountain and Freeride Some twenty bike manufacturers use. will have HammerSchmidt bikes in AN LUIS OBISPO/CA, USA – Truvativ’s their range for 2009 like Scott, Norco, HammerSchmidt, a revolutionary new front DiamondBack, Nicolai, Turner, Santa S Cruz, and others. transmission, can be experienced today for the first time in Europe at the Eurobike Demo Day in Retail prices for the aftermarket were Argenbühl. not determined but a spokesman from SRAM said it will definitely be below the Since spring 2008 SRAM, the HammerSchmidt transmis- €1,000 figure circulating in magazines, bicycle component company sion works without the weblogs and forums. behind Truvativ, successfully traditional front derailleur and created a lot of buzz and has only one chainring – but speculation with a viral it delivers the gear ratio of -TK STAND NO. A3-101 & FO-1 marketing campaign. The two chainrings. (Photo: Markus Greber / SRAM) SOCK N' ROLL ALL DAY AT SUGOI RGENBÜHL - Get to Sugoi's tent at the Demo Day and A get a new pair of socks by trading in your old (but clean) pair. The Vancouver-based apparel maker's "Sock n' Roll" promotion is open to everyone at the Demo Day. Among the highlights of Sugoi's Developed with a microfilament sock program for 2009 are the linear knit texture that increases popular Race&Recovery socks, stretch and the amount of Wallaroo Merino wool socks, surface area. The greater and FinoTech socks for biking, surface area means faster running, and all other high output moisture uptake and disburse- aerobic activities. ment and accelerated evapora- tion for dry feet in warm and FinoTech socks feature sup- cool conditions. portive arch compression for better circulation, for optimized At this year's Eurobike, Sugoi performance and quick recovery. not only presents its premium bikewear for Spring 09, but focuses on the strength of its custom apparel division. STAND NO. B4-501 Bring your design or logo on a memory stick and watch SUGOI's custom artist adapt Sugoi's FinoTech 1/4 Sock: High needle your design or your concept count provides high on a jersey, short, or any other durability, optimal fit and great accessory... moisture transfer. (Photo: Sugoi) or get a run down on the upcoming interactive custom website and see how easy it is to create your own team wear online - taking orders down to a minimum of 24 items. ~ESD1 Mag FINAL.indd 3 15.09.2008 20:36:39 Uhr NEWS Ghost GM’s Klaus Möhwald and Uwe GHOST MOVES TO NEW HEADQUARTERS Kalliwoda. (Photo: Jo Beckendorff) STAND NO. ALDSASSEN, GERMANY – Ghost Mountainbikes GmbH built an B1-400 W assembly plant in nearby Eger in the Czech Republic more than ten years ago. Now the operation is being moved to Waldsassen in the -JB Bavarian Forest. GM Uwe Kalliwoda expects the move to be completed by the end of September. The decision to move to a new HQ and repatriate production and isn’t part of Accell- The current assembly facility in Eger was made before Accell Germany, the holding is just 10km from Waldsassen, on the Group acquired Ghost in entity for Accell’s other other side of the border. Parts and 2008. Company founders Uwe German companies frames from the Ghost warehouse Kalliwoda and Klaus Möhwald Winora Group and in Waldsassen have been trucked remain as general managers. Hercules. daily to the Czech Republic and the Ghost will also stay independent assembled bicycles shipped back to Germany. These freight costs will soon be eliminated. The new Ghost headquarters in Waldsassen is very close to the existing building. "Production and warehousing will be carried out on the 5,500 square meter ground floor. Production alone will occupy about 1,000 square meters. The second floor houses the adminis- tration offices," says Kalliwoda. Ghost is trying to keep all 250 employees at their Czech facility on board: "It’ll be tough to get them all to work in Germany. But we want to keep our experienced team together as much as possible.” A decision on using cell manufactur- ing techniques instead of assembly line production for high-end models will be made as soon as production starts in Germany. Andy Ma, Executive VP of Oregon Scientific, Germany MD Andreas- Jörg Steffens and Benno Messingschlager, GM of wholesaler Messingschlager. (Photo: Jo Beckendorff) ACTION STAND NO. DIGI CAMS A5-100 regon Scientific