SHOW DAILY 08
ARGENBÜHL, SEPTEMBER 3 DEMO DAY ISSUE
E-bike sales power ahead But mixed picture for Dutch tradtional bike sales 12 Hammerschmidt is here! 03 Try Truvativ's radical new transmission Exhibition guide Demo Day layout & trail maps 14 Welcome to Demo Day '08 05 Argenbühl gets DD thanks to Google Earth
Where to eat tonight? 10 Restaurant guide - Part 1
Philosophical Trend Scout 13 Butch Gaudy: Swiss- American MTB pioneer partner: marketing marketing Jango is ready to go Eurobike Award pays off Kavanagh
Beckendorff for Topeak 17 by: published published
~ESD1 Mag FINAL.indd 1 15.09.2008 20:53:42 Uhr TODAY'S EVENTS ...
All day EUROBIKE DEMO DAY 08 Demo Day is the perfect opportunity to check out the product highlights for 2009 under real conditions before Eurobike even opens. Test riders can roll through the foothills of the Alps in the Allgäu region. The larger test area in Argenbuehl allows for an additional expansion of the exhibition grounds and the new Demo Day location is very convenient to reach by car.
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10.00am - 5.00pm RICHIE SCHLEY AT THE SHIMANO STAND
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10.00am - 5.00pm SKS AT DEMO DAY SKS 'Made in Germany' Team Truck on tour.
IN THIS ISSUE ...
04 New HQ for Ghost 16 Europe's CEN bike standards ------05 Welcome to Argenbuehl 17 Jango launches in Europe ------06 Shimano Di2 18 Electra comes home ------06 Early Bird rides 19 Gore Bikewear ------10 Restaurant guide 20 Flying Trike ------12 Market report Netherlands 21 E-bike report ------13 Butch Gaudy Interview 22 Product guide ------14 Demo Day Exhibitor & Trail Guide 27 I love my bike
WELCOME!
elcome to the first edition of the official Eurobike W Show Daily in English. We hope the news and information in these pages over the next four days help you make the most of your visit to the world's biggest bicycle show, both during and outside show hours.
If you have news we should know about or other suggestions regarding content, please get in touch with us - talk to any of our reporters or come directly to the production office (upstairs at the West Entrance). We'd especially like to thank all the companies who have supported us in our first year, as well as Messe FN and our contributors from the international media. With your help we're looking forward to expanding and improving Jo Beckendorff & Tom Kavanagh the Eurobike Show Daily in the future. ESD Project Managers
CREDITS
Tom Kavanagh MARKETING PARTNER / Beckendorff ADVERTISING SALES Doug McClellan Kavanagh Bicycle Retailer International Bike Europe Jack Oortwijn PROJECT MANAGERS Bike Europe Jo Beckendorff Kishu Sakamoto Email: [email protected] Cycle Press Tom Kavanagh MESSE FN LIAISON Email: [email protected] Marc Sani Frank Gauss Bicycle Retailer & Industry News EDITOR Jan-Willem van Schaik PRINTED BY Tom Kavanagh Bike Europe Druckhaus Mueller, Langenargen
SHOW REPORTS Megan Tompkins SUPPORTED BY Bicycle Retailer & Industry News Jo Beckendorff Messe Friedrichshafen
Michael Bollschweiler GRAPHIC DESIGN RadMarkt Markus Ziermann Peter Hummel Email: [email protected]
ALL RIGHTS RESERVED. NO PART OF THIS PUBLICATION MAY BE REPRODUCED WITHOUT SPECIFIC WRITTEN PERMISSION FROM THE PUBLISHER. NEITHER THE PUBLISHERS NOR WRITERS CAN BE HELD RESPONSIBLE FOR DAMAGE OF ANY KIND THAT MAY ARISE AS A RESULT OF THE CONTENT HEREIN.
~ESD1 Mag FINAL.indd 2 15.09.2008 20:36:20 Uhr NEWS
Truvativ Hammerschmidt THE SHIFTING REVOLUTION
Inside the transmission is a hidden planetary gear system providing two different ratios: 1:1 and 1:1.6.
The clear advantage is the possibility of changing gears anytime, even under full load or while rolling without pedalling. The change of gears happens instantly. Bikes also have a much better ground clearance. The two versions are compatible with Dropped chains or chain sucks won’t frames with the ISCG 03 or ISCG 05 happen anymore. HammerSchmidt is standards and are available fall 2008. not for Cross Country bikes - it is (Photo: Markus Greber / SRAM) designed for All Mountain and Freeride Some twenty bike manufacturers use. will have HammerSchmidt bikes in AN LUIS OBISPO/CA, USA – Truvativ’s their range for 2009 like Scott, Norco, HammerSchmidt, a revolutionary new front DiamondBack, Nicolai, Turner, Santa S Cruz, and others. transmission, can be experienced today for the first time in Europe at the Eurobike Demo Day in Retail prices for the aftermarket were Argenbühl. not determined but a spokesman from SRAM said it will definitely be below the Since spring 2008 SRAM, the HammerSchmidt transmis- €1,000 figure circulating in magazines, bicycle component company sion works without the weblogs and forums. behind Truvativ, successfully traditional front derailleur and created a lot of buzz and has only one chainring – but speculation with a viral it delivers the gear ratio of -TK STAND NO. A3-101 & FO-1 marketing campaign. The two chainrings. (Photo: Markus Greber / SRAM)
SOCK N' ROLL ALL DAY AT SUGOI
RGENBÜHL - Get to Sugoi's tent at the Demo Day and A get a new pair of socks by trading in your old (but clean) pair. The Vancouver-based apparel maker's "Sock n' Roll" promotion is open to everyone at the Demo Day.
Among the highlights of Sugoi's Developed with a microfilament sock program for 2009 are the linear knit texture that increases popular Race&Recovery socks, stretch and the amount of Wallaroo Merino wool socks, surface area. The greater and FinoTech socks for biking, surface area means faster running, and all other high output moisture uptake and disburse- aerobic activities. ment and accelerated evapora- tion for dry feet in warm and FinoTech socks feature sup- cool conditions. portive arch compression for better circulation, for optimized At this year's Eurobike, Sugoi performance and quick recovery. not only presents its premium bikewear for Spring 09, but focuses on the strength of its custom apparel division. STAND NO. B4-501 Bring your design or logo on a memory stick and watch SUGOI's custom artist adapt Sugoi's FinoTech 1/4 Sock: High needle your design or your concept count provides high on a jersey, short, or any other durability, optimal fit and great accessory... moisture transfer. (Photo: Sugoi) or get a run down on the upcoming interactive custom website and see how easy it is to create your own team wear online - taking orders down to a minimum of 24 items.
~ESD1 Mag FINAL.indd 3 15.09.2008 20:36:39 Uhr NEWS
Ghost GM’s Klaus Möhwald and Uwe GHOST MOVES TO NEW HEADQUARTERS Kalliwoda. (Photo: Jo Beckendorff)
STAND NO. ALDSASSEN, GERMANY – Ghost Mountainbikes GmbH built an B1-400 W assembly plant in nearby Eger in the Czech Republic more than ten years ago. Now the operation is being moved to Waldsassen in the -JB Bavarian Forest. GM Uwe Kalliwoda expects the move to be completed by the end of September. The decision to move to a new HQ and repatriate production and isn’t part of Accell- The current assembly facility in Eger was made before Accell Germany, the holding is just 10km from Waldsassen, on the Group acquired Ghost in entity for Accell’s other other side of the border. Parts and 2008. Company founders Uwe German companies frames from the Ghost warehouse Kalliwoda and Klaus Möhwald Winora Group and in Waldsassen have been trucked remain as general managers. Hercules. daily to the Czech Republic and the Ghost will also stay independent assembled bicycles shipped back to Germany. These freight costs will soon be eliminated. The new Ghost headquarters in Waldsassen is very close to the existing building.
"Production and warehousing will be carried out on the 5,500 square meter ground floor. Production alone will occupy about 1,000 square meters. The second floor houses the adminis- tration offices," says Kalliwoda. Ghost is trying to keep all 250 employees at their Czech facility on board: "It’ll be tough to get them all to work in Germany. But we want to keep our experienced team together as much as possible.”
A decision on using cell manufactur- ing techniques instead of assembly line production for high-end models will be made as soon as production starts in Germany.
Andy Ma, Executive VP of Oregon Scientific, Germany MD Andreas- Jörg Steffens and Benno Messingschlager, GM of wholesaler Messingschlager. (Photo: Jo Beckendorff)
ACTION STAND NO. DIGI CAMS A5-100
regon Scientific is intro- O ducing its latest portable action digi cams ATC3K and ATC5K at the Messingschlager booth.
At Eurobike’s sister show OutDoor both companies showed up with independent booth presentations. “Bicycles are also outdoor products so we're giving it a try,” said Benno Messingschlager. With the new portable action digi cams he will target the bicycle market. These waterproof cams can be even mounted on the bicycle helmet. They weigh a feather-light 125g.
4
~ESD1 Mag FINAL.indd 4 15.09.2008 20:36:50 Uhr Allgäu village gets Demo Day thanks to Google Earth WELCOME TO ARGENBÜHL!
RGENBÜHL, GERMANY – Eurobike’s second IBD-only bicycle product testival A Demo Day is being held one day before the 2008 show itself opens its doors on 4th September. This year Europe’s only IBD testival is in the small town of Ratzenried, part EASY, MEDIUM, of the Argenbühl community right in the heart of the Allgäu farming and holiday region. ADVANCED = BLUE, We talked with Josef Köberle, mayor of the Argenbühl community. RED, BLACK
RGENBÜHL, GERMANY You’ll find them all over the Argenbühl A - According to Alexa region. I believe you will see what I Hüni, the project coordinator mean at our food stations on Demo at Eurobike responsible for Day. the Demo Day, there will be 3 And regarding drinks, I have to mountain bike trails and two mention our Farny beer brewery. This road bike loops as well as one local brewery is celebrating its 175th paved road for mobility bike anniversary this year. and e-bike/pedelec testing around the Demo day location It became famous when it came out with the so-called “Kristallweizen” in in Ratzenried. the year 1920. It’s a really tasty clear wheat beer. If you have a chance you have to try it. But please not during your rides and not if you have to drive back to Friedrichshafen by Josef Köberle, governing mayor of the Argenbühl community. (Photo: Jo Beckendorff) yourself!
Will you join Demo Day? We heard the Eurobike manage- It’s located in the heart of the state ment found the right location for of Baden-Württemberg’s part of the Of course. As I said, for us it’s a huge the Demo Day by using Google Allgäu farming and holiday region. thing having this event over here. We Earth to find all the hard court Argenbühl covers 76 square kilom- welcome all international guests in soccer pitches within an area eters and has a population of 6,000 our Argenbühl community. of about 50 kilometres around people. You can get more detailed info Friedrichshafen... on our website www.argenbuehl.de. We hope that bicycle dealers from all over the world will enjoy their test Josef Köberle: I guess that the Is the community involved rides in our beautiful countryside. players of our sports club TSV in the Demo Day? Ratzenried are not that happy We hope that it is not raining as about their hard court soccer field. For us this is a very big challenge. Our hard as it did during last year’s Alexa Hüni, project coordinator supporting programme at Eurobike responsible for Demo Day. (Photo: Jo Beckendorff) But I will let them know that it is the local music, sports, and homeland Demo Day debut in Eichenberg / reason for getting the chance to host clubs as well as our fire fighters will Austria… the world’s leading bike show’s Demo take over the entire catering service. “One of the three mountain bike trails offers Day. Of course, TSV Ratzenried also You can be sure they will also serve All I can answer is that Argenbühl is two options. All three are marked in different has two grass soccer pitches right some wonderful local food and drink. one of the sunniest communities in colors: Black for advanced, red for medium beside there. The hard court field is Germany. I believe it will be fine. and blue for easy. The road bike test loops pretty old but it seems to have been Do you have an example of the food offer six and 13 kilometer circuits. There’s lucky for us! and drink typical of the Argenbühl Any insider tips for our readers? a great stop in between at Siggener Höhe community? (= “Height of Siggen”). It offers drinks and Can you introduce your community If exhausted riders don’t want to energy snacks.” briefly to our international visitors? 'Kässpätzle' is one example… take a shower at the nearby school beside the Demo Day location, I can Besides the trails and loops on offer, The name Argenbühl might be a Isn’t that a specialty of the entire recommend checking out one of our Demo Day’s GPS sponsor Garmin offers bit confusing because this is not a Allgäu region? countless natural ponds for a swim. individual trips guided by software. Hüni name of a town but of a community. That’s really refreshing after a day of put these individual trips together while It’s home to the six towns of Yes, but each town has its own local hard testing. conquering the Argenbühl-Ratzenried Christazhofen, Eglofs, Eisenharz, flavour due to the different cheeses location in advance of Eurobike first Göttlishofen, Ratzenried and Siggen. from our many cheese dairies. Interview by Jo Beckendorff Demo Day testival in Germany.
~ESD1 Mag FINAL.indd 5 15.09.2008 20:36:59 Uhr NEWS
Dura-Ace meets Di2 technology INSTANTLY CHANGING GEARS AND MINDS
He was reported to be very No power is needed anymore happy with the new technology's to shift, which gives important performance. advantages since it is easier now to always keep a tight grip on The Dura-Ace 7970 series the handlebar and to keep your consists of Dual Control Levers, concentration on riding instead electronically operated front and on shifting. rear derailleurs and a battery kit. Other components, like crankset Furthermore, they are compatible and brakes, are from the new with the new FlightDeck computer mechanical Dura-Ace 7900 SC-7900 that measures data such group. as heart rate, altitude, cadence, gear position, a battery indicator DUAL CONTROL LEVERS and much more.
Shifting is executed by Just pushing the button will shift simply pressing the button. the front derailleur effortlessly, even under high load. The rear derailleur offers quick and smooth shifts, with a wide gear ratio Shimano Product Manager Takao Harada examines the new Dura Ace. (Photo: Shimano) (11-27T compatible) and electron- ics that are well protected from AKAI CITY, Japan – One of several advances heavy impacts such as crashes. in transmission technology at Eurobike this S LIGHTER & MORE RELIABLE year: Shimano is launching the highly anticipated THAN WIRELESS electronic road components Dura-Ace with Di2 technology. Dura-Ace Di2 uses a long-life 7.4V Li-Ion battery that is Coming to market as an addition In this year's Tour de France, compact and powerful. to the new mechanical Dura-Ace Sebastian Lang from Team 7900 series, the electronic Dura-Ace Gerolsteiner used the system for The shifting system is not 7970 will deliver state-of-the-art the time trials. It was a world wireless since that would technology that will give its users a debut and Lang the only one need additional power and revolutionary road riding experience. using it on his Specialized hence a heavier battery, and it Di2 stands for "Digital Integrated bike. would also be less reliable. Intelligence". The system will be available in the market in January 2009. Based on the proven Shimano Index System (SIS), the shifting action is provided by electronics instead of Shimano President Yozo Shimano. mechanics. (Photo: Jo Beckendorff) STAND NO. A1-301 This electronic shifting system was tested extensively over the past two -TK years by professional riders in all conditions.
EARLY BIRD RIDE '08 ant a great start to the day at the Eurobike show? Then W join the Eurobike Early-Bird Ride 2008.
The road bike trip lasts about 75 EARLY-BIRD-RIDE 2008 minutes and wanders through the beautiful countryside surrounding Dates September 4, 5 and 6 Lake Constance. Meeting Point Entrance East, 7:15am Start 7:30am Duration about 75 minutes “Speed isn’t the main object of the ride. All we want to do is have some fun,” Post-ride showers, towels and breakfast provided. says Gunnar. Participants in last year's Early Bird Ride. (Photo: Pressedienst Fahrrad)
Organized by German bicycle Local guides will join and groups can journalist Gunnar Fehlau and his divide into different levels if needed. (Bohle, Elite, Santana, Sram, Nevertheless some bicycles might Pressedienst Fahrrad agency (www. Rema Tip Top, Eurobike). still be available. “Don’t hesitate to pd-f.de), the rides take place each Showers, towels and breakfast will But Gunnar warns that “bike give me a call. I’ll let you know what show day (4, 5 and 6 September) be provided at the fair after rolling reservations are already very we can do for you,” says Gunnar, at 7:30am. The meeting point is at back. Bikes are available from the limited. Therefore it’s better to bring whose mobile number is: 7:15am at Messe Entrance East. sponsors of the Early Bird Ride your own.” +49 (0)171 4155331.
EUROBIKE SHOW DAILY ‘08 | DEMO DAY ISSUE 6
~ESD1 Mag FINAL.indd 6 15.09.2008 20:37:13 Uhr NEWS
STORCK OPENS SEOUL CONCEPT STORE
EOUL, SOUTH KOREA – German high-end The impressive 240 square S brand Storck now has a concept store in the meter store in Seoul even capital of South Korea. The Storck Store Seoul includes a huge Warhol- style portrait of Markus was opened July 5th by the exclusive importer Storck on the wall. Kiheung International. According to Markus Storck, founder and president of German lightweight specialist maker, the opening is just the start of Storck’s retail concept plans.
“We plan to open three or four (Photo: Storck Bicycle) German concept stores in January 2009", says Storck. STORCK BUILDS NEW The store concept ranges COMPANY HEADQUARTERS from single-brand 'Storck Stores' to 'Storck Studios' AD CAMBERG, GERMANY – and 'Storck Shop-in-Shops'. B Storck Bicycle is building a new 'Storck Studios' will state-of-the-art headquarters in Idstein, concentrate on existing close to its current rented headquarters IBDs, reserving a larger in Bad Camberg near Frankfurt. amount of shop space for the Storck brand with Storck plans to complete the move to Idstein by dedicated displays, while spring 2009. The new headquarters will offer total 'shop-in-shops' will devote floor space of 3,000 square meters. a 20-24 square meter space “ STAND NO. dedicated to the Storck A3-100 Storck's first concept store opened in Seoul on July 5.. (Photo: Storck Bicycle) product world”.
~ESD1 Mag FINAL.indd 7 15.09.2008 20:37:17 Uhr NEWS
OFFICIAL HELMET STAND NO. MALOJA CELEBRATES THE '70S A4-403 SPONSOR AT DEMO DAY oung German sports apparel maker Y Maloja debuted at Eurobike’s sister show ET is the official helmet sponsor at the OutDoor in July. M Eurobike Demo Day, providing a large range of stylish high-end helmets to ensure the testriders' “Biking is an outdoor sports activity. That’s why we safety and comfort. here,” says company president Peter Räuber. He gave us a sneak peek at the bikewear he'll be bringing to Eurobike: “We think these 70s-style mesh Wheels4Life is a non-profit jerseys for BMX and freeriders will find plenty of fans.” organization that provides bikes for people in developing -JB countries in need of transport STAND NO. Maloja-GM Peter Räuber shows the new retro mesh FG-B9/1 to get to work or to school, jerseys and cool bike-shorts. (Photo: Jo Beckendorff including healthcare workers.
"In the western world bicycles are considered recreational (Photo: MET) equipment, but for some people ORTLIEB EYES RECUMBENT MARKET a bicycle can mean survival. So a This is a good opportunity to bicycle can make all the difference aterproof gear expert Ortlieb recently introduced in a person's life. It can be the try out and buy: MET offers a prototypes of its new recumbent bag and pannier difference between having a job or W special sales initiative to any series. interested dealer or media rep. not, going to school or not, seeing “Right now there are no 100% a doctor or not," explained Hans. waterproof recumbent bags on the market,” said Ortlieb’s Christoph The test helmets will be sold Schleidt, “so we thought: we’ll do it before someone else does. After all, at 50% of the wholesale price, we are the waterproof gear specialists.” The new and all of the proceeds will recumbent series consists of a pair be donated to Hans Rey's of panniers and one rear bag. Wheels4Life-Project. Hans Ortlieb’s Christoph Schleidt with himself will be at the MET booth prototypes of the new recumbent in the afternoon from 2pm bag series: the versions at Eurobike will be in red and white. onwards for organized rides or a (Photo: Jo Beckendorff casual chat. STAND NO. B1-202 -TK -JB (Photo: MET)
~ESD1 Mag FINAL.indd 8 15.09.2008 20:37:27 Uhr NEWS
SUGOI: THAT’S THE WAY I LIKE IT HERCULES t's never been easier to I customize your bicycle IN HUNGARY apparel the way you like it!
At this year’s Eurobike, Canadian technical apparel maker Sugoi is not only presenting its premium bikewear for spring 2009, but is also highlighting the strength of its custom apparel division.
For the first time live at Eurobike, Sugoi will give all interested dealers the opportunity to design their own custom apparel.
Just bring your design or logo on a memory stick and watch Sugoi’s custom artist adapt your design or your concept on a jersey, short, or any other Hercules employee Zsolt Hruska. (Photo: Jo Beckendorff) accessory, or get a run down on the upcoming interactive custom website and see how easy it is ppropriately-built Zsolt Hruska helps make to create your own team wear A Hercules bikes at the Accell Hunland factory in online. Tószeg, Hungary. The traditional -TK German marque is introducing a new Sugoi is an official sponsor at brand image and design “expressing both STAND NO. STAND NO. Demo Day: customized jerseys its history and future,” at Eurobike. A6-202 A4-603 have been supplied to this year’s Demo Day staff. (Photo: MET)
~ESD1 Mag FINAL.indd 9 15.09.2008 20:37:46 Uhr RESTAURANT & BEER GUIDE IN SEARCH OF FOOD & RELAXATION AFTER THE SHOW?
FRIEDRICHSHAFEN Beatriz Gonzales, who has ALTES RATHAUS Downtown, by the lake, Horst ´ know-how in gastronomy from Schwarz, the owner of Schwanen is EL BOCADO Latin and South America, and is If you want to know why Swabian waiting for your visit. This restaurant a professional wine connoisseur, cuisine enjoys a legendary reputa- offers real Swabian cuisine. is happy to welcome international tion, visit Otto Gärtner at the Altes guests. Popular Mexican dishes are Rathaus, which is located in the Friedrichstraße 32 served on sizzling pans. There is Ailingen district of Friedrichshafen Tel. +49 (0)7541 8550 an excellent assortment of Spanish not far from the exhibition centre. www.hotel-schwanen-fn.de wines on offer. Happy Hour is from 10 pm until 11 pm - drinks are half Ittenhauser Straße 14-16 KACHLOFE & OFESTÜBLE price. Every evening from 6 pm, the Tel. +49 (0)7542 50200 dish of the day costs 7.11 euro. HOTEL-RESTAURANT TRAUBE Paulinenstraße 8 Tel. +49 (0)7541 35423 Hotel Traube is over 150 years old www.elbocado.de and its restaurant is a well-known meeting place for trade visitors and HUONG THISÄ ASIA IMBISS business people.
Huong Thus’ Asia Imbiss serves Sonnenbergstraße 10 Asian snacks at low prices. It is Tel. +49 (0)7541 6060 located in the pedestrian area. www.hoteltraube-fn.de Kachlofe & Ofestüble (proprietors Christina and Manfred Schneider) is Schanzstraße HOTEL-RESTAURANT considered an inside tip. The cosy SCHWANEN Beatriz Gonzales and Volker Seitz Tel. +49 (0)7541 371765 winter garden and terrace add to (pictured) serve Mexican speciali- the ambiance. Manfred Schneider BANGKOK AM SEE & BANGKOK ties at El Bocado from 6 p.m. until specializes in seasonal food. BEI GUNYA THAI RESTAURANTS midnight seven days a week. This Kachlofe & Ofestüble celebrates its unique “bar & cantina” is located anniversary during Eurobike this in front of the cinema building and Bangkok is the name of two Thai year. The restaurant will be 10,000 offers a tent with 50 seats on its restaurants, one is situated in the days or 27.5 years old: a special terrace and another 50 in the restau- atrium of the bank headquarters and menu for 27.50 euro is on offer. rant itself – understandably a non the other on Uferstraße. smoking area. But at the cocktail bar Manzellerstraße 30 you can enjoy a cigarette with your Charlottenstraße 12/1 Tel. +49 (0)7541 41692 drink. Tel. +49 (0)7541 378022 www.restaurant.kachlofe.de
~ESD1 Mag FINAL.indd 10 15.09.2008 20:38:06 Uhr RESTAURANT & BEER GUIDE RESTAURANTS IN FRIEDRICHSHAFEN & BEYOND (PART 1)
LANGENARGEN Argenweg 60/3 Uferpromenade 107 EDELWEISSBRAUEREI FARNY 88080 Langenargen 88709 Meersburg GÄSTEHAUS SONNENSTUBE / Tel. +49 (0)7543 1577) Tel. +49 (0)7532 9732 SCHLOSS MONTFORT www.schuppen13.de www.haltnau.de FERNOST GARTEN ALLGÄU
Asian food highlights are available at KÖN. BAYR. ENZIANHÜTTE Fernost Garten. If you want to get to know the Eisenbahnstraße 23 Allgäu better, drop into Enzianhütte, Tel. +39 (0)7543 912068. hosted by Marianne and Rainer Alt in Weissach near Oberstaufen. He is a MEERSBURG faithful devotee of the Bavarian royal dynasty and a host who catches RESTAURANT & WEINSTUBE his own trout. The restaurant is HALTNAU open daily from 3 pm, except on The Allgäu is a major hop-producing Schloss Montfort has a range of Wednesday. Enzianhütte offers every area, and it's worth trying the beer specialities and impresses with its Tuesday a cottage-night and every from local brewery Farny, near terrace, which offers a beautiful Thursday entertainment with a live Kisslegg. Celebrating its 175th view on to the lake. The basement band. anniversary this year, Farny is known of the castle is converted into a for its “Kristallweizen,” a clear wheat discotheque named “Hugo” and Alt Weissach, Oberstaufen beer. The brewery's water is from offers a variety of entertainment for Tel. +49 (0)8386 661 their own water source and their hops those who don’t want to go to bed www.enzianhuette.de come from Tettnang and Hallertau. after a long day at Eurobike. The special brewer’s yeast is also cultured in-house. Sample Farny's Untere Seestrasse 3 brews at the Bäumle in Tettnang and 88085 Langenargen A 20 minute drive brings you to the the Yachting club on Uferstrasse in www.vemax-gastro.de Haltnau wine tavern to enjoy a special sunset in Meersburg. Host Werner Friedrichshafen. RESTAURANT SCHUPPEN 13 Endress has created a little paradise Hofgut Dürren at the lake shore, where you can have 88353 Kißlegg im Allgäu Again in Langenargen right at the a meal or snack consisting of bread, Tel. +49 (0)7543 1577 lake, Schuppen 13 is the name cold cheese and fish from Lake www.farny.de of a restaurant with international Constance. Be warned though, this specialities. venue doesn’t accept credit cards. Siegfried Grosskopf
~ESD1 Mag FINAL.indd 11 15.09.2008 20:38:22 Uhr TRENDS & MARKETS The Netherlands: Mixed picture for traditional bike sales E-BIKE SALES POWER AHEAD
MSTERDAM, THE NETHERLANDS - When it comes to bike ownership, A the Netherlands is number one in the world, with slightly more than one bicycle per person. But is the bicycle business in the Netherlands still healthy? We asked Jack Oortwijn, chief editor of Bike Europe, about the current state of Jack Oortwijn is chief editor of Bike Europe, the international trade journal for the European bicycle his home market. market. (Photo: Bike Europe)
What was the general trend of bike Unfortunately summer and autumn Flat sales compared to 2007 which The market share of the IBD in the sales in the Netherlands in the first saw bad weather, which led to a means that total unit sales will Netherlands, although still very half of 2008? dramatic drop in sales. Still 2007 amount to 1.4 million. 2008 e-Bikes large, is slowly decreasing. Just ten ended with a 5.8% growth in unit sales will amount to 120,000. At that years ago it was still extremely high Apart from e-Bikes, bicycle sales sales to a total of 1.4 million new level this new category is growing with a market share of 90%. In the haven’t been going all that well in bikes. to a substantial market share of past few years this figure has gone Holland during the first six months close to 10%. However, thanks to down gradually, to 74% last year. of 2008. Halfords Holland, with an Could you outline the major sales the high retail prices of e-Bikes, estimated share of about 10% in trends for the first half of 2008? this category is quickly growing to How is the IBD market faring in the the Dutch market, recently reported a market share in terms of turnover Netherlands? that a drop in consumer confidence The big trend in Holland is e-Bikes. that is easily double its unit share. was affecting sales. This was not For the whole of 2008 another big This means the Dutch bike market A 2007 survey indicated that Dutch the case at the ‘Bike Totaal’ retail increase in e-Bike sales is expected. in terms of turnover is expected to dealers not only lost share of the organization, which reported a 4% During the first 3 months already grow substantially this year. market last year but were also increase in turnover at its dealer 25,000 e-Bikes were sold compared confronted with receding sales. In members during the first 5 months. to 14,000 during the same period in Have higher raw material costs and 2007 they sold 2% less compared With that said, sales in Holland 2007. For the whole of 2007, e-Bike delivery delays directly affected first with 2006, while other retailers saw during the first half of 2008 present sales in Holland totaled 89,000 units half-year bicycle product sales? their sales grow by a huge 10%. a mixed picture. One thing is sure (compared to 45,000 for 2006). The though, the 2007 results could not be Dutch Dealer association BOVAG Yes, popular bike models were hit The data confirm the cut in the repeated. When comparing first half expects that for the whole year 2008 by long delivery terms or were even average price of bikes sold if e-Bikes bike sales in 2007 and 2008, one has e-Bikes sales will amount to 120,000. sold out: this happened during the are left out. The high end segment to take into account that nice spring first six months with popular e-Bike above 1,000 especially would be weather gave bike sales a big boost What do you expect for the models like the Sparta ION. depressed. Unfortunately it is not the in the Netherlands last year. year 2008 overall compared to 2007? IBDs who are taking full advantage Is the rising cost of fuel for cars of booming e-Bike sales: also a significant factor in bike sales in alternative retailers are doing good the Netherlands? business in this segment.
Not really. Bike usage in the However, e-Bikes hold big promise Netherlands has historically always for the near future. As oil prices rise been on at a very high level thanks further, e-Bikes will be used more to the fact that the infrastructure and more for commuting and their is there for cyclists. However, bike market share is expected to grow to usage is still growing and is being over 25%. E-Bikes need service and stimulated by the growth of public dealers are the ones that are able to bike rental systems such as the provide that service. Dutch Railways scheme. Are there any other striking Does the future of the bike market in developments in the first six months the Netherlands look bright? of 2008 you would like to mention?
Yes, the bike market has a bright A drop in consumer confidence that future because the key elements could affect sales in the second half that determine a prosperous future of 2008. are in place.
______These elements are: Jack Oortwijn started his career 1. A sufficient infrastructure in publishing with a motorcyclist to stimulate bike usage. magazine in 1979. After a decade as editor-in-chief of two-wheeler dealer 2. A good image for cyclists, magazine ‘Tweewieler’, he was who are treated by for instance instrumental in the launch of Bike car drivers as mature traffic Europe in 1996. participants. Since then Bike Europe has 3. A structured market with developed into one of the leading A-brands which provide (price) international trade journals for the stability and that are able bike industry. to innovate to stimulate sales.
4. A market that’s controlled ______by dealers for establishing quality awareness at the consumer level.
STAND NO. What role does the IBD distribution FW-103 channel play in the market?
~ESD1 Mag FINAL.indd 12 15.09.2008 20:38:27 Uhr TRENDS & MARKETS 'Philosophical trend scout' BUTCH GAUDY: SWISS- AMERICAN MTB PIONEER ERN, SWITZERLAND - Butch Gaudy is regarded as the Swiss mountain Personally I always liked to turn bike guru. He brought the mountain bike from the USA to Switzerland technical stuff into simple and good B looking things which are easy to and founded his own bicycle brand, MTB Cycletech. Not many people outside understand. of Switzerland know that today's MTB Cycletech range offers more urban mobility than sports bike products. Butch is not afraid to defy convention, Material-wise you are also cycling your own route. Up to now, for especially with his unique designs for urban mobility bike products. example, there have been no carbon models in your line. Why do you On the one hand you are known stick to aluminum alloy and even as the Swiss mountain bike guru good old Reynolds steel? and 'MTB' is part of your brand name. On the other hand you Do you want to know the truth? have more bicycles in the mobility Carbon does not look good. or urban bike category in your Everybody uses it to increase function. product line than many others. The bike-biz is ruled by the (old) "form How did this come about? follows function" theorem. I am not an engineer and I am not into the sports In 1981 we moved from Sonoma side and I am not into that rule. I just County in northern California to dig the fact that the bicycle as we know Switzerland's capital Bern. I started to it has been looking pretty much the make those off-road-bicycles we had same for 100 years whereas a lot of played with in California. The term other things have changed or disap- "mountain bike" did not really exist peared. back then. We called those "fat-tire-bicycles" ATB's A bike is like a knife. It is simple, (All-Terrain Bikes). mechanical device which works well. So all I have to do is show the beauty My company was named of the concept. And just as they CYCLETECH and my girlfriend make carbon-knives too, we made a thought that nobody could pronounce carbon-hardtail also. It still looks like a it. She suggested MTB, which stood bicycle though. Bummer. for Motion-Tech Bern. We combined the two and regretted ever since What are you expecting from this that we never bothered to register year's Eurobike exhibition? the acronym (laughs). Anyway what I am really saying is: it was always I attended the first Eurobike Show and about Mobility. A mountain bike is I've never missed one since. I liked it the absolute and undisputed ultimate better then than now because it was transportation device. "No limits" easier to get a bed (laughs). Seriously, ruled back then. We not only had all the show is the best on the planet the paved roads in the flatland but Butch Gaudy. (Photo: André Roullier) and I am not saying that because the 1,000's of miles of Schweizer they moved us to the best location we Wanderwege in the Alps too. That can possibly be. I think they did that Well I would not call the look out - even from the EU (laughs). was just too cool to be true. because we had that all-white booth "individual" but rather "stylish". We The Swiss brand: MTB Cycletech five years ago with all bicycles painted do not offer many options. I am more designed by an American. You got it In your home country Switzerland white. It looked really cool and so pure. into making a "finished product" all in one sentence. people know that MTB Cycletech than providing a 'LEGO playground', has much more to offer than We are now in the 'designer hall', which if you know what I mean. I wanted Apart from the technical aspects, mountain bikes. Outside of is a really good name for the hall where to design a look that stands on its why do you think is there such a Switzerland it might be different. Is all the small companies are who cannot own whereas most other bikes look limited range of bicycle brands the brand name not harming your afford their own (dis)play-hall. like what my son did when he was offering urban mobility products mobility/urban bike ambitions? creating his individual build-up. in particular with new, fresh What do you think are the hottest Yes...but why change a brand and unique designs? Is it only a trends for the 2009 bicycle season? name after almost 30 years in With an eye on the big competi- question of unit sales? business? Maybe we should use tion especially out from Asian I am not much into short term trends. "MTB" again and register it for suppliers - are the Swiss roots Beats me. However I think it has a I am more of a philosophical trend Mobility Technik Bern and sell the something MTB Cycletech is lot to do with the question: "Who scout. 2009 is on display now. For brand to the Swiss government counting on when doing national works in the bike industry?" Most people like me it ended two years ago. (laughs). and international sales? marketing and product managers The hot trend is what you see on every like the peculiar mix of emotions, single booth including ours. Not many bicycle brands offer Absolutely. We live in a marketing technology and performance a bicycle products with such a world. It used to be about 'image'. bicycle has to offer. Consequently unique individual design. Who Now it is about the 'brand'. It is we get a lot of objectively Jo Beckendorff STAND NO. is buying bicycles with such actually pretty much the same. measurable tech-gimmicks A2-308 individual looks? Switzerland is a brand that stands and very few eye-candies.
DEMO DAY ISSUE | EUROBIKE SHOW DAILY ‘08 13
~ESD1 Mag FINAL.indd 13 15.09.2008 20:38:29 Uhr DEMO DAY GUIDE EXHIBITOR GUIDE
A Centurion Giant L Prologo Toxoholics Additive Bikes Cervélo Gore Lapierre Pronghorn Racing Traix Cycles Adidas Eyewear Continental Gruppo Liteville Transalpes Airnimal Crankbrothers Look R Trek Alexrims H Raleigh Answer D Hase Spezialräder M Ridley U Dahon Hayes Magura Riese und Müller Univega B Diamant HP Velotechnik Manitou Rotwild Used Bacchetta Hutchinson Marin Bikes Vaude Bergamont E Marzocchi S Bernds Echyo I Mavic Scooterbike V Bianchi Ergon IXS Sports Division Maxxis Scott Velobaze Bikeboard Extens Merida Shimano VP Components Biketec J MET Shock Therapy Wheeler Bio Racer F Jango Michelin Simplon Bionicon Felt SKS W BMC FI'ZI:K K N Specialized Wheelsmith Bontrager Focus Bikes Katz Biking Nicolai Sport Import Winora Staiger Busch und Müller Fox Racing Shox Kind Shock NorcoBikes SR Suntour FSA Kona Sram X C Fulcrum O SRM Xpedo Cactus10 Olimpia Storck Xtracycle Campagnolo G Orbea SUNringlé Cannondale Garmin Y Canyon GaryFisher P T Yeti Carbon Sports Ghost POC Thule
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~ESD1 Mag FINAL.indd 14 15.09.2008 20:38:50 Uhr DEMO DAY GUIDE TRAIL GUIDE
TRAIL DATA
TRAIL DATA DISTANCE ELEVATION
Road 1 12,6km 250m
Road 2 6,5km 110m
Mountainbike Easy 3,5km 50m
Mountainbike Medium 5,6km 120m
Mountainbike Difficult 5,1km 90m
A96
ELEVATION PROFILE
DEMO DAY AREA
~ESD1 Mag FINAL.indd 15 15.09.2008 20:38:53 Uhr NEWS
European bike standards CEN TC 333 STANDS FOR SAFE CYCLING UDWIGSBURG, Germany – Why create And developments in the bicycle Neuberger himself sees TC 333 common European bicycle standards? world are pretty fast. Moreover as an 'observer for the industry': L there are several problems with “We recheck and come out with For one thing, the variation between national the current CEN norms, says norms for the international market. standards leads to a lot of confusion. Zedler. Because there are no norms for the world market, our standards can be Manufacturers selling seen as ‘world norms’. Our norms internationally need a way to are, for example, higher than the ensure their products conform to ones in the US.” legal product safety requirements and quality criteria. Unified Both Neuberger and Zedler European standards will not only note that several well-known US stimulate the EU market but also bicycle suppliers have their own the global bicycle business. testing facilities that are state of the art, not only in their home The new European bicycle market but worldwide. standards set minimum quality levels for bicycle products. “No European manufacturer The CEN Technical Committee has the detailed testing facilities (TC) 333 “Cycles” has already operated by some of the US established five bicycle premium brands,” says Zedler. standards (for city/trekking bikes, kid bikes, road bikes, This is due to tough product mountain bikes and carriers). liability laws in the US. Since January 1, 2007, a total of Americans are generally more 30 countries (27 EU and 3 EFTA focused on product liability member states) were supposed rather than standards. Neverthe- to replace their existing country less the American industry is norms with these European EN also very aware of the European norms leading to the overall CEN CEN standards – and not only standard. when selling their products to Europe. According to Siegfried Neuberger, technical GM of the And Fareast producers are German bicycle industry associa- Dirk Zedler, founder and GM of Ingenieur- und Sachverständigenbüro für already building up test facilities tion ZIV and chairman of TC 333, Fahrradtechnik Zedler. (Engineering & Expertise Office for Bicycle Techniques). (Photo: Zedler.de) proving CEN requirements. the majority of these countries have now done this: “The major Are these CEN standards just As an example he names the “It makes sense to test the markets have replaced their national the lowest level 30 nations are tests for road bike handlebars: products where they are norms and are now operating the able to agree on? According to “No road bike handlebar can pass produced,” says Zedler. CEN standards. Others are still Dirk Zedler, GM of well-known the current standard.” working on it.” German bicycle testing facility But this is not a “free ticket” for Ingenieur- und Sachverstän- Nevertheless Zedler does importers. As soon as importers The TC 333 Technical Committee digenbüro für Fahrradtechnik understand that TC 333 has import something into the is now working on further Zedler, it is important to note to initially set common EU market they are seen as standards. CEN standards that “it is very positive to have requirements and norms before producers and also fully for e-bikes and a consistent some minimum requirements”. working on the details and weak responsible for product liability. terminology are on the way. “BMX points of the announced CEN and bicycle trailers will follow and The only dilemma he sees is that standards. This has to be done are currently in an early stage of norms are always behind the when the general standards are STAND NO. Jo Beckendorff development,” says Neuberger. current state of development. all set. A1-301
~ESD1 Mag FINAL.indd 16 15.09.2008 20:39:03 Uhr Eurobike Gold Award used as effective marketing tool JANGO IS READY TO GO AICHUNG, TAIWAN - With the Jango concept, Topeak's President Louis The hardware side (i.e. the Jango bikes themselves) are ready now. We T Chuang and his team haven't created a completely new bicycle but one that are waiting for the software side to allows design-conscious consumers the ability to customize their bike to their be completed. It will take a couple of precise needs. months to prepare POP displays, update the website, owner's manual, and the The basic version of this modular personal ID registration system and so "multi-activity bike" can be changed on. with Topeak's wide range of parts and accessory featuring 'plug & bike' When will the first batch of Jango compatibility. Whether you want a fast multi activity bikes be out and where? and sexy fitness or sports bike, an everyday or long-distance tourer, an We will start the first shipment of Jango easy cruiser or an urban city/mobility bikes in early July to America. and shopping bike: Topeak offers the right parts and accessory products for When can we expect first Jango bikes any kind of Jango purpose. in Europe?
The Jango catalog offers a standard The first Jango bikes in Europe will and optional equipment range be seen this September, starting in that - depending on the operational Germany. conditions - can be mounted on these bikes. All in all the new Jango bike concept offers nine models. We talked What has the dealer response been with Louis Chuang about this new up to now? Do you believe the product's Gold Eurobike Award in Topeak's Vice President Byron Tsai, Administration Manager Shirley Chu, specialty bike dealers are open to 2007 as well as about this year's world President Louis Chuang and R&D Manager Michael Lin. (Photo: Jo Beckendorff) your new lifestyle bike concept? market debut. In our survey of major markets (US, Mr. Chuang, let's talk about the Were you able to use this Golden I would say it could help in the Japan, Germany, Canada, Australia and Gold Eurobike Award you received Award for the further market international market but I don't know Taiwan), we received a very positive last year for Jango, your unique introduction of this new bicycle how much. As far as I know, the Gold response: most of the dealers already multi-activity bike concept. Was it product? In what way? Medal in the IF Eurobike design award feel very tired of seeing those 'Exactly a surprise for you to win the "gold receives more effective recognition in the same but a little bit different' bikes Yes, we use this Gold Award as part of medal" right away? EU, but I am not so sure about other that are on the market today. Jango our marketing toolkit. We already utilized countries. bikes are a breath of fresh air to them After eight years working hard on the the Gold Award icon in our marketing and of course they are more than Jango project, I didn't expect to receive materials for the Taipei show like booth, When we visited you in March in welcome to open the door to Jango an award, but to my great surprise, we flyers, catalog and the Jango website. Taiwan you told us about a delivery bikes. got the gold medal. Of course we will also use it in our ads delay for the Jango market debut. in the future. What was the reason for this delay? Will you have a separate Eurobike What does this Award mean to you booth for Jango, as you did last year? and your team? Do you think that this Award gave a Topeak President Louis Chuang with his R&D Team. push to a more effective recognition (Photo: Jo Beckendorff) Yes, we are going to have a separate This award means a lot to me and my of Jango in the international market? Eurobike booth and we'll present the full whole team, in that we share the same range of Jango concept multi activity vision with all the judges and we all want bikes to the public. to provide a user-friendly environment STAND NO. B4-405 through friendly products. Jo Beckendorff
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~ESD1 Mag FINAL.indd 17 15.09.2008 20:39:22 Uhr Among the first mobility lifestyle brands at Eurobike ELECTRA COMING HOME ARLSBAD/CA., USA - After their first foray into business in Germany, Electra founders C Benno Baenziger and Jeano Erforth moved to America. The Berlin boys created the US retro cruiser revival and pushed it to new heights. Later they founded the Townie commuter bike brand with its 'flat foot technology'. Dutch-influenced bicycle brand Amsterdam followed. All three of Electra Bicycle Co.'s brands are a success in the US. We talked with Benno about his bicycle career in America and how he feels about coming home to Eurobike.
"So we became a bicycle brand and FROM CLOTHING TO Electra’s Delivery 8D white men's..(Photo: Electra Group) CRUISERS found out that we had much more to offer making bikes. I still think we could do well For the first two years Jeano started the with apparel. If I have a free minute I think FIRST IFMA THEN EUROBIKE Electra business in Germany. But soon about it”, says Benno. they both realized that their retro cruisers Electra’s first international show had a larger fan base in the US than in But over the last few years Electra’s exhibition was at Ifma Cologne in Europe. bicycle business left no time for further 1993. One year later Benno and Jeano apparel creation and sales. decided to exhibit at the more mountain Benno says: “It’s funny but not unusual bike-focused Eurobike in Friedrichshafen Electra’s Vince 3i black men's..(Photo: Electra Group) that people outside a country and a culture – a unique step for a company selling can see beauty or forgotten things much mobility rather than sports products. Benno and Jeano met first in 1989 in better than the people who live there. It “Eurobike had a hipper, younger crowd their home city of Berlin. Jeano needed was fun showing the Americans their own who would understand our lifestyle- and some corporate sales materials for past in a new and better way. Imagine if design-driven products better. It seemed selling pieces of the wall. Three years Toyota brought a VW bug to the German like a better fit and where we wanted to later they met again through mutual market before Volkswagen did - that’s how be", explains Benno. friends. it felt.” Electra was one of the first mobility bike At that time surf-fan Benno lived already At the very beginning Benno and Jeano Amsterdam’s Classic 3i Yellow Tulip ladies'.. brands exhibiting at Eurobike. The last (Photo: Electra Group) very close to the beach in California. He wanted to develop their concept through time Benno went to Eurobike by himself survived by working on bikes inspired by clothing rather than by making bicycles was two years ago. old school retro cruisers from the 1940s - Electra was intended to be a clothing First some people wondered if 2 German and 1950s that hip Californians rode brand. The bikes they created were immigrants could make real American According to him, it was amazing to see around coastal towns. more for telling the story. retro cruisers. Others thought highly how much it had grown: “I am very happy of “German Engineering” and to see that the show has opened up “When Jeano saw what I was working on, “Nobody at this time remembered Ignaz Schwinn, more to casual leisure cycling. One of our he loved it and Electra was born”, says made cool retro cruisers the German that invented the missions over the last 15 years is to give Benno. and we loved doing it.". cruiser in the 1930s. casual cycling a face, a culture, more style and make it desirable. Commuting should be just as cool as riding your mountain bike. Eurobike has a good vibe with a great crowd that shares the same vision.” Electra is represented at Eurobike by Blomson International.
The Berlin boys celebrate retro cruiser STAND NO. success in America: Electra's founders APPRECIATE EUROPE A1-209 Benno Baenziger (left) and Jeano Erforth (right). (Photo: Electra Group) For Benno and Jeano, Eurobike is also a great reason to visit their home in Germany. But they can't often get to Eurobike themselves because they are busy preparing for Interbike. “It is difficult to find the time to go to see our families in Berlin. Plus it is quite far from Friedrichshafen,” notes Jeano.
Benno says that since living in California for the last 17 years he has learned to love and appreciate Europe: “When I grew up, I took it for granted and the rest of the world seemed more interesting. Now coming back I can fully enjoy the culture, the people and the food. Especially Berlin has become such an amazing place. Lots of art, design, architecture, music and many interesting people… unique bars and restaurants, cool stores and great food - and of course German beer.”
Interview by Jo Beckendorff
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~ESD1 Mag FINAL.indd 18 15.09.2008 20:39:41 Uhr BIKEWEAR Bikewear at Eurobike
FASHION SHOW PUTS BIKE STAND NO. APPAREL INTO THE SPOTLIGHT A4-306
ELDKIRCHEN-WESTERHAM, GERMANY - Uwe Rehbein is product manager at German sporting goods specialty stores. F bicycle apparel market leader Gore Bikewear. Gore Bikewear has been exhibiting at They have changing rooms, which Eurobike since the beginning. Eurobike was the first European bicycle-only show giving the IBDs often don’t have. Is the IBD distribution channel able to compete bikewear segment a wide platform. Today bikewear is a vital category for independent bicycle with the specialty sporting goods dealers. We wanted to ask Rehbein about the changes in bikewear over the years. Rehbein stores? started at Gore in 1985 and at Gore Bikewear (founded by Gore-Europe) around 1987. Yes, because when you are able to sell Mr. Rehbein, you've been with Gore bikes over 1,000 you also need the Uwe Rehbein, product manager at Bikewear from the start. Gore Bikewear, a Eurobike exhibitor since the right clothing. Most of the high- Why did W.L. Gore decided to start beginning. (Photo: Jo Beckendorff) end bikes are still sold in IBDs. a bikewear division? They have the target groups who spend a lot of money It was in 1986 when we developed for their sport. the first Gore-Tex® cycling jacket, designed for the needs of a road cyclist. We believed that serious cyclists needed a functional jacket utilizing a very lightweight Gore-Tex® fabric. The design of this jacket was unique, so much so that we also got a patent on the cut of the jacket (high in front, long in back). With this jacket we went to bike apparel brands to offer them the possibility of using Gore-Tex® fabrics for their collections. But nobody saw the need to invest in functional apparel. So we started to distribute ourselves to IBD stores. Because of our success we now have many brands who use Gore-Tex and Windstopper fabrics in their collections.
How was the bikewear segment represented in IBDs in those days?
Very few shops displayed clothing well. The concentration was on hardware. Cycle clothing was pretty limited to Then details like zippers, jerseys and tights. There was lots of trims, grip elastics and reflectivity wool and cotton. Basic fabrics, simply all come in to optimize the cyclist's cut. Yet cyclists were out riding in all The most obvious change is just how comfort for their specific activity. Then These customers will buy clothing weathers. professional the shows have become. there's seat inserts/pads, well that’s a where they trust the shop staff. The fact that the ladies market has whole interview in itself. What did you want to change for this increased so dramatically has greatly The entire industry is keen on first bicycle-only show? improved the attractiveness of the What’s the hottest bikewear sales women-specific products right now. shows. The clothing ranges on offer trend for summer season 2009? Is the IBD distribution channel ready At shows there was no focus on have become more and more diverse. for bikewear sales to women? apparel. We wanted to show the ‘world Brands now offer functional clothing The specific trend is that there is no of bike apparel’. We wanted to use designed for specific cycling categories. longer one specific trend. Bikewear There’s a large market waiting to be this opportunity to show retailers how But even in the two obvious categories is becoming focused - the variety serviced. But shops need to increase important and attractive clothing had there are many sub divisions. E.g. in the of cycling is increasing and likewise their attractiveness and make buying become. Apparel was concentrated Off-Road category you have X-country, we’re having to increase our diversity. clothing easy and a pleasant experi- in one hall right from the beginning, Freeride, Street, Downhill etc. In the People are using their bikes more: for ence. But some shops are really doing integrating what you see on the stands fashion show you see clothes orientated commuting, instead of cars, keeping fit it very well. into life through the fashion show. It towards specific parts of our sport. and as a hobby. As they spend more made it easier for retailers and gave time on their bike their need for clothing What can we look forward to at them a greater taste of what was really What has changed within the bicycle solutions for all weather conditions Eurobike this year? on offer. apparel world since than? It seems increases. the technical textile developments The focus of the cycling world is on The feedback from the retailers and the are a never-ending story… Did the bikewear industry efforts what’s going on in the apparel. It’s bike industry was more than positive. have an impact on the IBD world? one of the fastest areas of cycling You can see its success, because Cyclists no longer have to make do Are they more open to bikewear development. Designers are coming up the fashion still exists and improves with the ‘one item suits all’ mentality. sales than in the past? with products which allow cyclists to every year. Fashion shows put apparel We now have a variety of bike clothing ride harder, longer and in more comfort into the spotlight and people see just aimed at individual target groups. So Today every serious retailer has an area than ever before. Just like in many areas how attractive bike wear has become. you can now find the right gear whether for apparel. You can earn good money of cycling, weight is a key issue. Every Cycling is once again a fashionable you are a keen road cyclist or an with apparel and at the same time make gram counts. In our new performance sport and this show allows everyone to extreme downhiller. Attention to detail the store more attractive, which can Xenon lines you’ll see great new see just how we’re moving forward. has dramatically increased. No longer is even increase the sales of hardware. products which offer maximum comfort it enough for a fabric to be breathable. yet minimum weight or bulk. What has changed nowadays from Specific fabrics are used around the Nevertheless a large amount of those first fashion shows? body. bikewear is still being sold by Interview by Jo Beckendorff
DEMO DAY ISSUE | EUROBIKE SHOW DAILY ‘08 19
~ESD1 Mag FINAL.indd 19 15.09.2008 20:39:45 Uhr FRESH BREEZE Flyke - The Flying Trike BIKE FLIGHTS TO EUROBIKE
Yes, we take part in many Just for fuel I would need 100 Euro. exhibitions and events, but Or less if I use my bicycle but this EDEMARK-BISSENDORF, mostly in combination with air would extend the travel time. Of W GERMANY – During our shows. course to fly at night time isn´t allowed so I can save time and research into the cheapest If you were coming down to money if I travel after sunset. But flights to Eurobike we stopped Eurobike in Friedrichshafen, in the night I will sleep or drink a what route would you fly or good beer. into Fresh Breeze, a powered cycle and how many days paraglider manufacturer in would it take? Please explain briefly how your flybike works. How do you get Wedemark-Bissendorf, a small town Müller: The distance between started and is everything legal? northwest of Hanover in Germany. Hanover and Friedrichshafen is 520 km as the crow flies. Before I find a good place for Perhaps this company that combines flying and And that's how I like to fly take-off my glider is stored behind cycling can help us out with its human-powered when I have all the necessary my seat just beside the tent and permissions." sleeping bag. On my three wheels “flying trikes”? Fresh Breeze even offers the 'Xcitor' and muscle power I enjoy the tandem model for two. We talked with Markus Müller, co-GM of Fresh Breeze.
Flying Bike. As a maker of 'flybikes' - powered (Photo: Fresh Breeze) paragliders - how involved are you in the bicycle world? Who sells your products?
We aren´t ordinary bicycle producers. Sometimes I have fly a small detour countryside. For take-off I fix the We are producing ultralight aircraft Of course, we're buying parts like brakes, wheels and gears from the Far East. around controlled airspaces but glider on the Flyke. I inflate the up to a take off weight of 472.5 kg. this is requested in the air via wing and when the glider is above We have a worldwide dealership. So radio. My airspeed is 50 km/h so in me I open up the throttle and I'm mostly our customers for this bicycle Are your bicycles single-speeders or are you using any gear shifting (chain gear or theory I would need to be airborne airborne after 30 metres. are pilots. for about 10 hours. But realistically internal hub gear shifting)? it would take a minimum of 3 days. If one of our readers was We have heard that you produce the interested in making a fly/ trikes in-house. Is this correct? We have several options: We deliver the Flyke with an 8-speed hub as standard. We also What kind of distances cycle journey to Eurobike next Yes that´s correct, but demand for this offer the “Mountaindrive” or “Speeddrive” to can you fly? year– what's needed in addition bicycle was bigger than expected and meet the needs of our customers. We only to buying/renting a trike? we must find another factory to help us offer internal hub gear shifting. My fuel tank capacity is on the production side. 15 litres. I can stay in the air In Germany you need to get an Have you ever participated in a bicycle trade for three hours non-stop. ultralight license. You need to Are you making really everything show such as Eurobike? study theory and practise, which by yourself or are you importing What much would a fly-bike takes about 2-3 months. The components from the Far East, trip from your headquarters efforts are comparable to getting like many bicycle makers? in Wedemark/Bissendorf to a driving license. You can get more Friedrichshafen cost? information from our Ultralight association at www.dulv.de. Markus Müller. (Photo: Fresh Breeze)
For further information on Flybike maker Fresh Breeze, see www.fresh-breeze.de.
Interview by Jo Beckendorff
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~ESD1 Mag FINAL.indd 20 15.09.2008 20:39:53 Uhr E-BIKE POWER European interest in e-bikes powers up ELECTRIC BIKES IN THE HEADLINES
ANNA, GERMANY - When Eurobike first exhibited electric bicycles more T than ten years ago, there were only a few products available in Europe. They were not that great, had many technical problems, and most people laughed at them. From the mid 1990's, electric power-assist bikes became popular in Japan, then e-bikes started to boom in China where 20 million units were sold last year.
These days, electric bikes also make Sparta, Gazelle, Giant, and Hercules headlines in the European mass have been in the market for many media. The German-language press years alongside with specialized The British company Ultra Motor is a in particular has discovered them as electric bike companies such newcomer in the European electric bike market. Their A2B model involves high-end a new pet subject. as Biketec, BionX (the Canadian downhill components. This model with a maximum company which has opened a sales speed of 33 km/h has been developed for the US market and will be available in Europe in a similar office in Germany), Heinzmann, and version. (Photo: Ultra Motor) others.
Bike brands like Hartje, Kalkhoff, Those who like it fast and sporty Kettler, Panther, Pegasus, Raleigh, will go for pedelecs capable of over Rixe, Riese & Müller, Schwinn, and Schwinn Continental 25km/h. They need an insurance pedelec with reliable and plate, and a driver’s license in most Winora are relatively new in the maintenance-free shaft drive electric bike business. system. (Photo: Schwinn) European countries but no helmet. Kettler Layana Hybrid. Brand new for 2009, it uses the proven Panasonic drive system. (Photo: Kettler) Five models of the “fast class” Another development is that electric Electric bike style has recently (Biketec Flyer S, Heinzmann estelle In July, the news magazines Spiegel, bikes of acceptable quality are developed in two directions: Sport, IZIP Express, OHM Sport Stern, Focus, Wirtschaftswoche and being sold through grocery chain XS700 and BionX DIY kit) have been others wrote about electric mobility stores such as Lidl or Aldi at prices On the one hand, an increasing tested by the independent authority from every point of view: electric below 1000 euros. number of pedelecs (pedal electric on product testing, ExtraEnergy, bikes save money on gasoline, cycles) feature step-through frames, and were rated either “good” or provide an alternative to cars, are high handlebars and, in many “very good”. faster than regular bicycles, and can cases, the well-proven Panasonic turn a hilly area such as Stuttgart drive in the bottom bracket. Many Electric bikes with special features into a cycling city. of the above mentioned classic such as a folding mechanism bike brands offer models like this. (Birdy Hybrid, Fold Flyer, Monty), a People once turned up at the They are comfortable and speedy detachable side-car (Smike), and ExtraEnergy Test Track at Eurobike runabouts for the city. utility vehicles to carry loads, food, and asked “Electric bikes? What or mail will become a very large are they?" - but those days are On the other hand, more and more group one day. definitively over. diverse products are emerging to meet the needs of particular user Electronics and an auxiliary They have become an attractive not The folding classic Birdy is now available in a hybrid groups and attract younger and electric motor bring a lot of scope only for the old and disabled, but version with BionX drive and still weighs as little as sports-oriented people. for innovation and new functions 18kg. (Photo: Kettler) for the young and mobile, the media to the bicycle world. Most of the and business people alike. Models like the Hercules Iphos abovementioned models will be The typical price for well-known with BionX drive, the Kalkhoff available for test riding at Eurobike Reliable technology and a range of quality brands is around 2000 euros Pro Connect and the Giant Twist at the ExtraEnergy TEST It Track in around 50km are now expected as a or higher. This amount includes Comfort with two lithium batteries the Zeppelin Hall or exhibited at the matter of course. Almost every large lithium batteries, which have offer enough range, riding comfort manufacturers’ stands. bike brand now offers one or more replaced Nickel-Metal-Hydride units and peak power for longer rides or electric bike models. and are the standard today. tours into the countryside. Susanne Bruesch
~ESD1 Mag FINAL.indd 21 15.09.2008 20:40:15 Uhr PRODUCT GUIDE
SCHWALBE ROCKET RON TIRE
Rocket Ron is a new MTB racer and a super-light (410 grams) competition tire with astonishing grip from its U-Block tread design. Sabine Spitz rode the rocket to her European title championship success in St. Wendel.
The tire is available in available in a tubeless version 3 sizes: 26 x 2.10 inch in sizes: 2.1 and 2.25 inch. The (410g), 26 x 2.25 inch Evo-Tubeless-Technology is (445g) and a wide 26 characterized x 2.40 inch, which by extremely low SINE THESIS ROAD STAND NO. STAND NO. A4-403 only weighs 530 gram. weight and low A5-300 BIKE HELMET Rocket Ron is also rolling resistance.
With the SINE Thesis road bike helmet, MET (distribution D/A: Sport Import, CH: Platts Europe) introduces a new approach to helmet construction that maximizes weight, ventilation, comfort, and aerodynamics by GORE BIKEWEAR applying entirely new technologies. XENON AS JACKET
The exclusive ICE Lite superlight The new Xenon AS Jacket at 180 integrated composite exoskeleton - grams is 20 percent lighter than inspired by species like scarabs its predecessor. or scorpions - allows an open structure with unparalleled The package volume of this feather- ventilation while delivering light functional high-end jacket is shock absorption and extra also much smaller than before. The safety due to the semi-flexible new Xenon AS Jacket exoskeleton support element. includes Windstopper The SINE Thesis will be available in two sizes, Active Shell material, S/M and L, at a suggested retail price of 225 STAND NO. the lightest available. A4-306 Euro, including a soft neoprene carry bag.
~ESD1 Mag FINAL.indd 22 15.09.2008 20:40:34 Uhr PRODUCT GUIDE
HAYES STROKER ACE STAND NO. A3-305 The Stroker Ace features Hayes' first four-piston, monobloc caliper and the firm's biggest pads ever, giving the Ace tremendous heat management capabilities.
A longer lever gives increased leverage at the bar. Mated to the proven Stroker master cylinder, this makes the Ace Hayes' most powerful brake ever, while advancing the already unmatched Stroker modulation. System weight of 427g (including 6" rotor and hardware).
HERCULES LIBELLE CITYBIKE STAND NO. SHIMANO DURA-ACE STAND NO. A5-300 7900 CRANKSET A1-301 Last season´s successful Flower family is being carried into 2009 with the “Libelle” citybike. At Eurobike 2007 Shimano exhibited the FC-7800C carbon fiber Dura-Ace crankset, Sporting a smart-looking design, developed with careful attention designed for the Dura-Ace 7800 series. With to detail, the 'Libelle' is the perfect the introduction of the Dura-Ace 7900 series companion for a fun outing through this year, the crankset will now be delivered in the city. Equipped with an 8-gear a model compatible with the 7900 group. Shimano Nexus shifting system, a sprung seat post and an adjustable A special chain ring set will be offered to make stem the “Libelle” is available for this crankset also compatible with Dura-Ace 7800. €649. A Shimano hub dynamo with The FC-7800C has an aluminum core to realize halogen headlight and rear light a lightweight yet very rigid construction. Weight from Busch+Müller round off its (including bottom bracket) is 715 grams. Available premium features. in gear combinations 53/39T and 52/39T in crank arm lengths 170, 172.5 and 175mm.
STAND NO. MARZOCCHI 22 FORK B1-404 The Marzocchi 22 offers high-end performance for an entry-level price. The 22 is the first step in Marzocchi cross country - all mountain line, the best choice for demanding riders without the need to grab really deep in the pockets!
Two versions are available: the The magnesium lowers are inspired 22 LO has a redesigned remote by the famous Marathon design that lock out and the 22 R features made Marzocchi poular in the cross preload and rebound for an country market. Two travel options easy and fast custom tuning. for the 22 LO that will feature 100 Both forks offers coil spring and or 120 mm to be matched with xc mechanical preload, 30 mm steel or all mountain frames. The 22 R stanchion tubes to combine will be available in the versatile 100 reliability and superb function mm travel only, the choice of the with a skinny lightweight look. majority of the trail riders.
~ESD1 Mag FINAL.indd 23 15.09.2008 20:40:57 Uhr PRODUCT GUIDE
DAHON M UNO μ GARMIN OREGON 400T STAND NO. A5-201 “Navigation the easiest way” – that's STAND NO. B4-501 the promise of navigation system leader Garmin’s brand new GPS hand-held product range.
The Oregon series is An outstanding highlight especially eyeing the is the 3" touch screen. The outdoor and bicycle top model “400t” includes markets and offers a wide 1:100.000 scale European functional plug & play maps as standard. Garmin spectrum with state of the is a sponsor of Eurobike art GPS technologies. Demo Day 2008.
The Flyer I:SY from Switzerland's Biketec AG is a cool e-minibike with 20" wheels. The I:SY range offers four models: Light, Urban, Sport andTour, with differing components and equipment but the same 250-watt motor.
The Mµ Uno celebrates the simple joy of the ride. BIKETEC FLYER I:SY A single-speed folding bike with a coaster brake Retail prices start at that begs the rider to rediscover the unabashed 2,590 euro. The lightest I:SY glee of the power-slide. weighs 19 kg and rolls on Schwalbe’s well-cushioned The inspiration for this distillation? A visit to a 20" balloon tires. dealer who declared: "Who needs more? We just need a durable bike for everyday riding, a single
gear still suitable for going fast, and a simplified STAND NO. fold for uncomplicated travel to work, to school, for FG-A9/2 shopping."
POLISPORT CROSS COUNTRY EVO MUDGUARDS
Designed for MTB / Trekking environments, the Cross Country Evo Mudguards are built with a 100% recyclable and light material.
Cross Country Evo front mudguards feature a quick STAND NO. A5-107 release system, easy mounting, front/rear removal and extra protection borders. The rear Cross Country Evo also includes reflective stickers for your safety.
STAND NO. SIGMA SPORTS A5-200 PAXI FRONT LIGHT
With the new "PAXI", Sigma Sport adds an extremely small and, at less than 30 grams, very light model to its collection of front lights. RITCHEY SUPERLOGIC COMPONENTS SuperLogic is a new component level for 2009 from Ritchey, STAND NO. positioned above the successful WCS Level (World Championship A5-300 Series).
The little sister to the HEADLED features three white LEDs, which together with the reflector guarantees the best vision within a 10 m distance. With a burn Representing "the bleeding For 2009 Ritchey presents four new time of up to 30 hours and a light angle of 15Åã, edge of design and material SuperLogic products: Two Road the PAXI is a reliable companion and can be easily technology", the SuperLogic handlebars, one MTB bar and one stowed in a trouser pocket thanks to its extremely moniker is reserved for an seat post. Pictured: The SuperLogic small dimensions. Three lighting modes: standard, extremely select group of carbon rizer bar & SuperLogic energy-saving and flashing. components. Carbon Logic II road bar.
EUROBIKE SHOW DAILY ‘08 | DEMO DAY ISSUE 24
~ESD1 Mag FINAL.indd 24 15.09.2008 20:41:20 Uhr PRODUCT GUIDE
GIANT ANTHEM X FULLSPEEDAHEAD STAND NO. A3-303 The Anthem X’s precision-fabricated ALUXX SL frame gives you STAND NO. K-FORCE 2009 B3-206 everything you want for XC: super-light quickness, amazing torsional stiffness, loads of tire clearance, 4 inches FSA debuts new a family look for K-Force in of incredibly active Maestro Suspension 2009: an instantly recognisable white and red and race-tuned geometry that lets you rail striped motif setting it apart from the flood of single-track like a Stinger missile. carbon fibre components on the market.
a RockShox SID World Cup, 100mm travel The K-Force range has always stood apart from fork and Fox Float RP23 rear shock. SRAM other FSA ranges thanks to details produced in X.0 drive train, Avid Juicy Ultimate disc CNC, the shiny black anodising of the alloy parts, brakes, Race Face Next handlebar and the 3K finish carbon material. and seat post, along with a light- weight Mavic CrossMax SL wheelset. In order to make these top of the line products even more recognisable, all K-Force level components will be distinguished by new graphics with two distinctly visible lines: one white and one red, running parallel, and standing out against the black background of the carbon fibre or anodised aluminium parts. STAND NO. HAIBIKE HAI Q CARBON B1-407 The very successful "Hai Q" line has a new look for 2009.
The Hai Q Carbon sits at the top of the range. Next to its new, modern and aggressive design, it also scores with an excellent price perform- ance ratio: full Shimano XT, a Fox suspension fork, Magura Louise brakes and a lightweight monocoque frame. Suggested retail: €1,999
~ESD1 Mag FINAL.indd 25 15.09.2008 20:41:36 Uhr NEAR & FAR New Caledonia: Bicycle Island Paradise BIKE DEALER IN THE SOUTH PACIFIC
OUMEA, NEW CALEDONIA - Visitors to Eurobike come from far and wide, but few have They are five bicycle stores in New N come further than Jean-Marc Tronel. He's a specialty bike retailer in the subtropical Caledonia - my father and I own two islands of New Caledonia in the South Pacific. Recreational cycling is a big attraction for of them. tourists and Jean-Marc operates two stores together with his father. How did season 2008 start for you? Did you have a good season The boulevards of the capital, We guess most people have heard of My only complaint is that Eurobike opening? Or does the sales season Noumea, are packed with cyclists New Caledonia but don't know much is 'in the middle of nowhere' and last last all year long because of the every afternoon and there are many about it. time I was sleeping in Austria! excellent weather conditions in New cycle paths to explore the island Caledonia? scenery. New Caledonia boasts New Caledonia is in the South Is the European bicycle market in well-preserved trails, a bikes-only Pacific, close to Australia and New general able to give you any ideas for The start of 2008 was not so good park, and a world-class velodrome. Zealand (3 hours from Sydney and your own bicycle sales? as our summer was really rainy (we In September, the island stages its 3,5 hours from Auckland). Our broke our rainfall record this year), version of the Tour de France, with island is 400 kilometres long by 50 Only for our Racing & MTB market. but you are right when you say that cyclists from all over the Pacific kilometres wide, with a population of we don’t have really a selling season. traveling to compete. 220,000. What role is the bicycle playing in your country? Is it sports, recrea- Except for kids' bikes as we sell Living in New Caledonia sounds What brings you to a show on the tional or mobility cycling? 50% of our annual volume in the two very exotic. What's the weather like other side of the world? months before Christmas. today? Definitively sports or recreational. Probably the same as everybody Around 5% for sport and 95% for Finally, any advice for people who It’s the beginning of our 'winter' and else: meeting with suppliers, seeing recreational. might be interested in cycling in New today is 26° with a clear sky ! So next year's range and trying to find Caledonia? I’m not sure that from the European new suppliers. Do you have any reliable figures perspective you will agree with me on New Caledonia’s overall annual It’s a really nice French-style when I say 'winter'. What was - compared with other bicycle sales? subtropical island. We have no air international shows we visit - the pollution. We have one main road How long does it take you to get to most impressive (bicycle) experience From the customs annual report it’s following the coast and several Friedrichshafen? when visiting Eurobike? between 10,000 to 15,000 units. smaller roads where you can ride for around 1,000 Kms on tarmac. We Twenty-four hours from our airport Eurobike is the first show where you How many specialty bicycle retail have also really nice areas for MTB to Paris, and then several hours by can see next year’s new stuff. It’s a stores are there about in New (but not everywhere as many lands car. very clean and professional show. Caledonia? are private).
Jean-Marc Tronel. Anse Vata Beach in New Caledonia. (Photo: Jean-Marc Tronel (Photo: New Caledonia Tourism)
AD INDEX - DEMO DAY ISSUE
American Bicycle Group 27 Dahon California Inc. FRONT COVER SRAM 13 ------Ashima 21 Dremefa 11 TAITRA BACK COVER ------Biketec AG 03 FSA srl 9 Weldtite 12 ------BMD 07,08,25 Kind Shock Hi-Tech / Windose 16 ------Yen Yue Industries Co., Ltd. 5 ------Booz Allen 23 ------Winora Staiger GmbH 2 ------Meditterranean United Industries 10 ------China Cycle / Shanghai ------WL Gore & Associates GmbH 4 International Exhibition Co. 11 Protanium 22
~ESD1 Mag FINAL.indd 26 15.09.2008 20:41:48 Uhr I LOVE MY BIKE
Eurobike and OutDoor project manager Stefan Reisinger NO SWEAT FOR DEDICATED CYCLE COMMUTER
RIEDRICHSHAFEN, GERMANY – When we visited Eurobike Project F Manager Stefan Reisinger in Friedrichshafen he showed us his latest test bike: the avid cyclist is currently commuting daily on an e-bike to Messe Friedrichshafen. He cycles the 20km to the office most days, even in winter.
What bike are you riding at the I could but then I would have to I tell you what... A friend of mine tested Actually I love it, but I wouldn’t buy one moment? shower when I arrive. With the a pedelec and was so amazed he now for myself right now. I still feel I should Flyer I can reach an average 37 wants to buy one right away. push by myself as long as it works fine At present I have my second km/h without breaking a sweat. He’s about my age and has the same and without any problems. pedelec for testing. And I have to Even though my route is mainly distance to go every day. Normally he say I love it. It’s the Flyer S-series. flat, I can’t do this on my regular rides only in summer. With the pedelec But you save ten minutes each way – It’s so fast - normally it takes me bike - I’m not a racer. he says he'll do his rides in the winter that means 20 minutes a day! about 45 minutes to the Messe. too. He argues that he can travel quickly But with this e-powered bike it Do you believe that to his job without sweating too much, I know. Nevertheless right now I feel takes 30 to 35 minutes. That’s younger people are willing to even in winter clothing. That saves not I should push 100 percent by myself. pretty impressive. buy a pedelec for trips like only travel time but also the time used Perhaps I’ll change my mind when the this? for a shower on arrival. I believe more effort starts to get harder for me. If you pedaled harder on people will realize this one day. your regular bike you could Perhaps this distance is a bit too probably cut ten minutes from much but for distances up to let’s Are you ready to buy a pedelec Interview: Jo Beckendorff your commute as well… say ten kilometers, why not? yourself?
~ESD1 Mag FINAL.indd 27 15.09.2008 20:42:16 Uhr ~ESD1 Mag FINAL.indd 28 15.09.2008 20:42:20 Uhr