April / ISSUE 65 目錄 Contents
Elite High School Athletes Gather to Compete Against Each Other as the 2018 National High School Athletic Games Officially Begins 3 in Taichung 107 年全中運盛大開幕，全國中等學校頂尖運動選手齊聚臺中互相較勁
Director General Lin Te - fu of the Sports Administration, Ministry of Education, Speaks Freely About the Evolution Theory of "Sports 4 Industry Development and International Competition Marketing" 教育部體育署林德福署長暢談「運動產業發展與國際賽事行銷」進化論
2018 Sports Lottery Documentary Release Press Conference - 7 Your Small Hope Converted into Great Power 107 年運動彩券紀錄片發表記者會─你的小希望，他的大力量
Delegation of IAEH, the New International Organization, Visits Taiwan to Discuss the Experience of Hosting Large-scale Sporting 8 Events With the Six Major Cities 國際新興組織「國際賽會活動主辦單位協會 (IAEH)」訪臺與六都暢談 大型賽事主辦經驗
"Cycle Taiwan" - Bike for the People Event Commence 10 Simultaneously Across Six Counties and Cities 「騎動臺灣」萬眾 Bike ！ 六縣市同步開騎啟動活動
▲ Translation 12 14 中文翻譯 Sports Administration Newsletter April ／ ISSUE 65
Publisher：Te-Fu Lin 林德福／ Tel：(886) 2-87711534 Fax：(886) 2-87731435 ／ E-mail：[email protected] ／ Website：http://www.sa.gov.tw
Elite High School Athletes Gather to Compete Against Each Other as the 2018 National High School Athletic Games Officially Begins in Taichung
The grand opening of the 2018 National High School Athletic Games
The opening of the 2018 National High School Athletic Games (the Games) was officially announced by Minister of Education Wu Maw-Kuen. Then, the teams from cities and counties across Taiwan entered the stadium and were welcomed by friendly waves from the Vice President and Minister of Education as they offered their blessing to athletes.
The theme of the 2018 Games is "Youthful! Go Taichung". There will be 18 competitions taking place, with the venues spanning mountains, sea, villages and downtown Taichung.
Vice President Chen Chien-jen stated in his speech that the power of a country comes not only from military and economic power, culture, art and sport are also elements of soft power that are indispensable and also a good medium for Taiwan's interaction with the international community; Taichung is centrally located, has a pleasant climate and has substantial experience of hosting large-scale multi-sports events and various sports competition, and makes every effort with respect to talent training and promotion of participation in sport by citizens. ▼ ▼ ▼
▼ ▼ ▼ 3 success in international competitions.success ininternational inTaiwan sport level foundation for future at grassroots andthus provide afirm level of takingphysical into campuses to bolster the competitiveness education sport, deep grassroots spirit from ayoung age.sporting Infuture, the Games will continue to be used to cultivate anduphold doing sport the citizens habit of to nurture andencourage sport grassroots to promote Education hasalways effort made agreat of defeat. He saidthat the Ministry willpower, in ability to tolerate setbacks and not disheartened and being humble in victory fairness, respect, sport: improving individual skills, values core the are of important more teamwork. fromphysical training Apart and competition, it alsoprovides model examples of their work hard anddedication, however, isn’t sport and recognition of only aboutindividual honor their their school training; being able to represent is agreat of can display the fruits Minister Wu onwhich stage top highschool athletes stated that the Games are animportant time. overgovernment alongperiod of the city of to promotesport forandefforts the support to affirm they will alsoserve sport; exchange,spirit of sporting about and experience the true and all athletes will be able to learn He also pointed out that the Games are not just about competition, they will also allow Director General Lin Te-fu oftheSports Administration, MinistryofEducationexclusively interviewedby USTV Development andInternationalCompetitionMarketing" Education, SpeaksFreelyAbouttheEvolutionTheoryof"SportsIndustry of Ministry Administration, Sports the of Te-fu Lin General Director
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▼ ▼ htecletpromne yTiaeeahee trc h teto fthe public, and also bythat excellent Taiwanese performances athletes attract the attention of March. Director General Linsaid inTaipei at the end of the AFC AsianCuponhometurf inthe qualifier for Singapore exciting 121.This news follows the defeat of ever rankingof In the latest world football rankingsannounced last week, Chinese Taipei achieved the highest also left players andspectators fromTaiwan andoverseas impression. with adeep it right at the start, forthe tournament acoin; this not only established aclear brandimage of throwing divination blocks instead by cleverly coming upwith the idea of involved folkbelief experience. Taking the recent Santaizi ATP as an example, it tennis tournament Challenger peripheral activities with anevent canalsobe merged to give spectators ahighly entertaining onthedetails.depends thecompetitionitself, from localcharacteristics, Apart and tourism competitions sports SAMOE. Inthe interview, Director General Linstated that the success of the competitions andenhancingmarketing alsofocusesof are sports Holding international development. industry's environment buildan to nurturing conducive andtalent entrepreneurship tothesports the SAMOEis implementing various guidance policies relating to capital, market expansion, hasbecomeaneweconomicdriving force.countries, industry To thesports emulate this, industry. the sports Inmany advanced to driveprofessional sport the development of allowing with the aimof is encouraged, andgovernment-owned enterprises government of investment professional sport, Taiwan. by various levels Also, to promote the development of policy suited for industry e-sport collected of andwill provide areference for formulation in the United States, e-sport Canada, South Korea, Japan and European countries is being of onthedevelopment statedthatinformation SAMOE The utmostimportance. two of areas asthe andprofessional sport Taiwan's hasabright future ahead, with e-sport industry sports forthefirst time, developing industry. with the aimto open upnew opportunities sports items forthe consultant" inthe industry andmanagement management and"sports "e-sport" the amended interview with USTV on April 18 April on USTV with interview events various sports inTaiwan. international Inan and actively assists with the holding of industry sport is working environment an build to hard conducive development the to of (SAMOE) Education of Following Ministry Administration, Sports the enthusiasm, this up Taiwan. in sport in interest 2017Taipei Universiade sparked wave a of successof The Sports Industry Development Act Development Industry Sports th , 2018, SAMOE Director General Lin Te-fu Lin General Director , 2018,SAMOE that stated
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▼ , announced onNovember 29 5
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▼ ▼ th , 2017, included the world through sport. foreign competitors, conveying forwhich Taiwan the beautiful humanwarmth isrenowned to life are invited to attend and cheer for the domestic and this year. People from all walks of Finally, Director General Linemphasized that Taiwan over competitions will stage 120sports city, andfoodare allperfect". "I really enjoy being the spokesperson forthe Santaizi ATP the players, Challenger; matches, are being made all the time." French umpire Maria,who hasvisited Taiwan eight times, said: whenever anevent isheld inTaipei. andimprovements are well organized, tournaments The cheer" to friends their with come also .Tennis player Jason Jung happy really am "I said: now but football, take fewparents quitea children their watch to games, young and people people watching the national team, saying: I was "When small, noone watched number of tennis singles, Jason Jung. Footballer Chen Hao-wei isreally ecstatic about the increase inthe Santaizi ATP Challenger, Pascal medalist inthe Taipei Maria, andgold Universiade men's Taipei White, team member Chen Hao-wei, spokesperson men's football team Gary for the theChinese Coach Head featured also of As well theinterview Lin, General asDirector nowresponse to the events attracts. the attention that sport alsoreflected not only provided onwhich astage Taiwan's athletes could compete, the enthusiastic public over 700,000 from spectatorsTaiwan on sites. events These and overseas and an estimation of 54,000participants competitions in2017,with atotal of sports guidance to 108international eventsthe sports held inTaiwan. from2017Taipei Apart Universiade, the SAMOEprovided of 2017interms In the interview, Director General Linalsoexplained the achievements of diplomacy.and promote sports industry, the peripheral sports raising Taiwan'sdrive profile international the development of
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▼ ▼ The government uses the surplus from the lottery to develop grassroots sport anddiscover, to develop sport grassroots from the lottery uses the surplus government The that Taiwaneseplaced onsports love such asbaseball, basketball, football, tennis andgolf. Taiwan's is in its 10 Lottery Sports environment. Taiwan’s policy inorder to boost the development Lottery of for the Sports support sports can have causes at the sametime, thus facilitating their funwhile placing bets andhelp good Taiwan are watching sports, they inthe hope that, when the people of Lottery the Sports of Hsing-chun andbaseball star ChangChih-hao. conveys documentary the policy measures The Chen Yu-cheng, competitor Olympic archery Universiade medalistKuo weightlifting gold they were former Lottery; invited to promote the Sports to feature inamoving documentary Release famousTaiwanese 23,2018.Three onApril Conference Press were figures sports Documentary Lottery Education held the Sports of Administration, Ministry Sports The Group photoatthe2018SportsLotteryDocumentaryReleasePressConference Small HopeConvertedintoGreatPower Conference-Your Press Release Documentary Lottery Sports 2018 th year after being launched in May 2008.Bets can be
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▼ ▼ April 20 Event Hosts (IAEH) visited Taiwan during Association of fromthe International a delegation (SAMOE), Education of Responding Ministry Administration, invitation an to Sports the from inTaiwan. sport power todrive the development of while watching can be converted sports, by into great the smallhope represented the lottery the community. It is hoped that, from all sectorsit of also requires assistance and support andindividual athletes, organizations sports of onthe efforts does not only depend sports of benefits fromthe lottery. sport development Taiwan The how the development of people of In the documentary, the personalities sharetheir own experiences the andinform three sports stage. international talents, sporting assistingTaiwan's talenttoshineonthe sporting andtaketrain of care coas swl sofca ersnaie fforeign offices based inTaiwanscholars, were invited. aswell asofficial representatives of to which representatives from Taiwan's six major cities, Taiwan Tourism and Bureau, experts Group phototakenattheexchangeseminarheldfor the IAEHdelegationvisiting Taiwan the SixMajorCities With Events Sporting Large-scale Hosting of Experience the Discuss to Taiwan Visits Organization, International New the IAEH, of Delegation th -22 nd , 2018. OnApril21 st , at The Howard, at The Plaza Hotel Taipei, aseminar was held
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▼ ▼ exchanges. Taiwan inpolicy exchange dialogue andexpand to Taiwan's engage sports international and scholarscountries will experts andrenowned continue international to be invited to various organizations, representatives sports ministriesinternational of from the sports the IAEH, seminar came to asuccessful conclusion. Infuture,The other members of competitions.hosting sporting fromtheir experiences of andprivategovernments inorder to absorband learn organizations forexchangejoined the IAEHinNovember with foreign 2017, aimingto establish aplatform events. sporting Taiwan have quality of higher expectations with respect to the organizational the 2017 Taipei Universiade, are attracting more attention in Taiwan, sports and people now Taiwan competitions annually; following sports the success of hostsalmost 100international events that host the sporting could be heard. non-profit organizations which the voices of events on scale sporting through cooperation betweenlarge members andprovide aplatform hosting as well asprivate competition organizations. Its aimisto provide maximum value of competitionsatnational,city, sports for responsible the competentagencies level, andregional founded by IAEHwas organization founded inSeptember,The 2017,andisaninternational in the seminar by the representatives fromTaiwan's sixmajorcities. Asian Youth Games inTaichung, andthe Wan JinShiMarathon were introduced andshared Games, 2017Taipei Summer Universiade,the 2015Asia-Pacific the upcoming 2019East Deaf hosting events members, scale sporting by hosting large the delegation the experiences of of experiencesand Austria's Sports. from sharing their home country's Innsbruck-Tirol Apart Malaysia's Bureau, Exhibition Convention Tamperer, Visit Finland's Bureau, Exhibition and IAEH included representatives fromJapan Tourism Sport Convention Alliance, Thailand and from the the delegation organizations. members of sports The amongst international influence exchange sporting for Taiwanfor international andraise our position andincrease our various countries are invited to visit Taiwan, inorder to buildaplatform ministries of sports and officials from the organizations sports international policies,important members of and the SAMOE'splanof In linewiththemaindevelopment sport trends in international competitions. sports hosting large-scale area of discussedvarious theevent,During andexchanged matters participants inthe experiences
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▼ ▼ iis aigaa odmmre fthe weekend. cities, taking away fondmemories of their Taiwan's local culture and appreciate the beauty of able to experience the diversity of attracted many families, in the event. and friends to participate enterprises Participants were and offer beautiful scenery, all ages River. and six cycling routes are suited The to riders of Taipei Riverside, LotusLake Hsinchu andLover Kaohsiung andSeaViewingArea, Horizon areas like Hualien Liyu(Carp)Lake, Yilan Dongshan River Meihua Lake, Taipei Riverside, New Education(SAMOE), which includes of funwater Administration, Ministry by the Sports of To in cycling, routes were citizens to participate specially planned with a theme encourage County, Taipei City, New Taipei City, City. Hsinchu City andKaohsiung Taiwan, namely Hualien County,held inconjunction across six counties andcities of Yilan Beauty"–Bike/Live "Cycle Taiwan: forthe PeopleThe event Discover was aNew Horizonof present completioncertificatesandgiftstoriders Lu Chung-jen,directoroftheSportsfor All DivisionoftheSports Administration, andimageambassadorUlaShen Across SixCountiesandCities Simultaneously Commence Event People the for Bike - Taiwan" "Cycle
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▼ ▼ website: https://www.cyclingtw.com.tw/ Bay Carnival InPenghu. registration to sign-up andparticipate. The Everyone isencouraged Twelve HakkaFestivals inPuxin Township, ChanghuaCounty, Most Beautiful and2018The Lake andChengching Lake EcologicalBike Journey, 2018Taoyuan Festival, LandArt 2018 Folklore Children's International Folkgame and Festival, Lion) Jinshi(Golden Kaohsiung fivebe events themedcycling July from staged October, to which includes:2018Yilan Participants havecash towinand various prizes anopportunity finegifts.will also There cycling stories through images and texts,cycling stories through images was also open for registration on April 23 In addition, "Cycling Stories Competition", which people to share their interesting encourages
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▼ ▼ rd , 2018. 教育部體育署林德福署長暢談「運動產業發展與國際賽事行銷」進化論 107 國際體壇上創造佳績。 未來將持續藉由辦理全中運，落實基層體育，讓體育教育深耕校園，厚植我國基層體育競技水準，在未來 不餒的運動家精神。教育部對於基層體育的推動一向不遺餘力，並鼓勵國人從小培養運動習慣及運動精神， 精進個人的競技之外，更重要的，要學習運動的核心價值觀－公平、尊重、毅力、挫折容忍力、勝不驕敗 賽就是一種榮譽與肯定。不過，運動不只是發揮個人競技，更是展現團隊合作的最佳典範。除了鍛鍊身體、 流，更是所有選手運動家精神的學習與體現，同時也肯定臺中市府團隊對於長期體育活動的支持及努力。 及各運動競賽的經驗，在運動人才培訓和運動風氣的提升不遺餘力；在這裡，不只是競賽，也是運動的交 或缺的軟實力，也是我國和國際社會的良好媒介；臺中市位置適中、氣候適宜，擁有多次大型綜合性賽會 山、海、屯及市區。 教育部長一同向選手們揮手致意、獻上祝福。 思，不但為賽事樹立了鮮明的品牌形象，更讓國內外選手與民眾留下深刻印象。 娛樂體驗。以剛落幕的華國三太子盃國際男網挑戰賽為例，結合民間信仰與特色，以擲筊取代擲銅板等巧 否，取決於細節。賽事精彩度，除了競賽本身，結合在地特色、觀光與周邊活動，將能讓觀眾有更超值的 等面向，建構產業環境。 家，運動產業已成新的經濟驅動力，體育署現正透過各項輔導政策，在資金、擴大市場、創業、培育人才 業運動發展，也鼓勵各級政府與公營事業投資，希望以職業運動帶動整體運動產業成長。而在許多先進國 蒐集美、加、南韓、中國、日本及歐洲國家電競發展情形，研擬符合我國的電競產業政策。另外為促進職 納入產業項目，期望將發展中的運動產業注入新契機。 訪表示，《運動產業發展條例》 也積極協助各類國際運動賽事在臺灣舉辦。體育署林德福署長於 教育部吳茂昆部長表示，全中運是全國中等學校運動好手每年展現練習成果的重要舞臺，能夠代表參 陳建仁副總統致詞表示，一個國家的國力，不僅僅在於軍力和經濟，人文、藝術和體育更是國力不可 107 開幕儀式由教育部長吳茂昆宣布活動正式開幕，來自全國各縣市代表隊的運動好手進場後，副總統及 同時，舉辦國際賽事及強化行銷，也是體育署努力的重點。林德福署長在專訪中表示，賽事的圓滿與 我國運動產業前景可期，而「電子競技」及「職業運動」是目前兩大重要區塊，體育署表示，正廣泛 臺北世大運成功舉辦，掀起臺灣體壇新浪潮。延續熱情，體育署正全力建構良善運動產業發展環境， 年全中運盛大開幕，全國中等學校頂尖運動選手齊聚臺中互相較勁 年全中運以「夠青春！ Go 106.11.29 臺中」為主題，共舉辦 公布修訂後，首度將「電子競技」及「運動經紀及管理顧問」 ▼ ▼
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18 ▼ 種競賽種類，競賽場地遍及臺中市，分布於 107 年 4 月 18 日接受《非凡新聞台》專 加油，將臺灣最美、最熱情的人文風情，透過運動賽事傳遞到世界各地。 法籍網球主審 而男網好手莊吉生則說：「只要在臺灣比賽我都很開心，比賽辦得很好，都有在進步。」而第八次來臺的 不已，他說：「小時候沒人看足球，到現在不少爸媽帶小朋友來看球，年輕人也呼朋引伴加入加油行列。」 代言人 只提供我國選手國際競技舞台，也能看出國人對體育的關注程度。 辦理 國選手的精采表現，牽動國民關注，也帶動周邊運動產業發展，增加臺灣的國際知名度，促成體育外交。 華男足在臺北主場進行 透過運動彩券的小小希望，轉化為對臺灣體育發展的大力量！ 展，除了是各體育團體及選手自身的努力外，也需要各界提供協助與支援，期望國人在觀賞賽事同時，能 協助我國體育選手在國際爭光。 球、網球、高爾夫球等，政府主要運用「運動彩券」盈餘投入基層體育運動，發掘、培訓與照顧運動人才， 國人對「運動彩券」政策的支持，讓臺灣的體育環境發展更好！ 紀錄片。藉由紀錄片傳達「運動彩券」政策措施，期望國人在看比賽時，擁有投注的樂趣兼做公益，促進 奧運射箭國手陳宥辰、世大運金牌郭婞淳及職棒球星張志豪共同為運動彩券推廣與宣傳，拍攝感動人心的 國際新興組織「國際賽會活動主辦單位協會 107 最後，林德福署長強調，今年臺灣將舉辦超過 本次專訪除了邀請林德福署長，也邀請中華男足總教練 林德福署長在專訪中也說明 三位體育界名人在紀錄片中分享自身經驗與告訴國人運動彩券對體育運動推展的助益。體育運動的發 我國「運動彩券」自 上週公布的男足最新世界排名，中華男足締造隊史最佳紀錄，一舉登上世界第 國際賽會活動主辦單位協會參訪團（International of EventHosts,IAEH)應教育部體育署 Association 教育部體育署於 108 年運動彩券紀錄片發表記者會─你的小希望，他的大力量 Pascal Maria、世大運網球男單金牌莊吉生。其中，足球選手陳浩瑋對於進場球迷變多，感到開心 場國際運動賽事，國內外參賽人數達 Maria 則說：「我很享受擔任（三太子盃）代言人，選手、球賽、城市、食物，一切都很完美。」 107 2019 年 97 4 年 亞洲盃資格賽擊敗新加坡隊後，令國人振奮的好消息。林德福署長表示，我 月 5 2017 23 月發行至今已邁入第 日舉辦「運動彩券紀錄片發表記者會」，邀請到體育界三位名人－前 年國際賽事的舉辦成果。除了臺北世大運外，
▼ ▼ 5 ▼ 萬 120 13 4 (IAEH)」訪臺與六都暢談大型賽事主辦經驗 千人次，估計共有高達
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場國際運動賽事，屆時歡迎國人到場為國內外好手 ▼
▼ 年，其投注項目包括國人喜愛的棒球、籃球、足 ▼ Gary White、男足球員陳浩瑋及華國三太子盃 70 萬人次於現場觀賽。這不 121 2017 名。這是 年體育署共輔導 3 月底中 「騎動臺灣」萬眾 對於國際賽事籌辦之品質要求越高，我國遂於 平臺。我國每年舉辦近百場國際體育賽事，且隨著 織，其目的在於提供會員體共同合作激發主辦大型賽會的最大價值，並提供非營利組織賽會主辦單位發聲 市萬金石路跑等國際大型賽會籌辦經驗，座談會雙方討論熱烈，氣氛融洽。 邀請，於 間組織建立交流平臺，汲取及借鏡其相關賽事籌辦經驗。 國際知名專家學者來臺與會，進行政策對話，拓展我國際體育交流。 六都代表亦於會中介紹 Bureau) 覽局 本次 員等訪臺交流，以強化我國建構國際體育運動交流平臺，提升我國在國際體育運動組織之地位與影響力。 都及觀光局代表、學者專家及駐臺代表共同參與，進行交流及賽事主辦經驗分享。 大節慶、 分享自己的騎乘故事，參加者有機會獲得獎金及多項精美好禮。另 日假期留下美好的回憶。 路程風光明媚，吸引許多家庭、企業、親朋好友共同報名，體驗臺灣多元在地文化與欣賞城市之美，為周 河梅花湖、臺北河濱、新北河濱、新竹海天一線、高雄蓮池潭與愛河等。六大自行車路線平易近人，沿途 新竹市以及高雄市等縣市共襄盛舉。 tw/。 括 2018 IAEH 「騎動臺灣 本次交流座談會圓滿落幕，未來亦將持續邀請 配合近年國際體壇重要發展趨勢及本署重要政策規劃，邀請國際體育組織重要人士、各國體育部門官 4 此外， 體育署為鼓勵全民投入自行車運動，特規劃騎乘路線以親水樂活為主題，包含花蓮鯉魚潭、宜蘭冬山 (Thailand Convention and ExhibitionBureau) Convention (Thailand IAEH 、芬蘭 宜蘭童玩節、高雄市金澄雙湖生態單車之旅、 2018 107 於 參訪團成員分別來自日本運動觀光推廣機構 106 月 年 澎湖最美麗海灣嘉年華會，歡迎民眾踴躍報名參與。報名網站 Visit Tamperer
23 發現美麗新視界」 4 年 月 日開始接受民眾報名「騎單車說故事」競賽，鼓勵民眾透過一張張動人影像與文字， 9 20 月成立，係由國家、城市及地區賽事主管機關及民間賽事團體共同創立之國際性組 Bike! 2015 日至 亞太聽障運動會、 22 六縣市同步開騎啟動活動 及奧地利 日訪臺交流，並於 - 萬眾 Innsbruck-Tirol Sports，除各代表於會中分享各國相關經驗外，我 Bike!
▼ 106 同步
▼ 2017 ▼ 年 14 IAEH 、馬來西亞會展局 2017 21 Live 11 臺北夏季世大運、 2018
日在台北福華大飯店舉行交流座談暨餐會，邀請六
▼ 月加入
臺北世大運的成功，各界對體育運動日趨關注，
其他會員及國際體育組織、各國體育部門代表及 ！活動串聯花蓮縣、宜蘭縣、臺北市、新北市、 (Japan Sport TourismSport (Japan Alliance) ▼ ▼ 桃園地景藝術節、彰化縣埔心鄉 IAEH，期與各國籌辦大型賽會之政府或民 7 至 (Malaysia Convention & Exhibition (Malaysia Convention 2019 10 月有 臺中東亞青年運動會、新北 https://www.cyclingtw.com. 5 場次主題單車活動，包 、泰國會議及展 2018 客庄 12 E-sport Sports Lottery Sport Terms
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▼ ▼ 運動詞彙 電子競技 運動彩券劵