40 the Bi-Monthly Magazine from Brewdog

HOP PROPAGANDA THE BI-MONTHLY MAGAZINE FROM BREWDOG #40 FANTASTIC FOUR: BREWDOG 4 FANTASTIC FOUR: GUESTS 5 #PUNKAGM2017 IS COMING… 6-7 HOP PROPAGANDA R IS FOR RYE 8-9 LET’S HEAR IT SAY HI TO RICHARD 10-12 PERFECT PAIRING: JET BLACK HEART 13 ELCOME TO THE We also have a very special Last FOCUS ON: CLOUDWATER 14-15 LATEST ISSUE OF Word for this edition – the winner WHOP PROPAGANDA – of the annual BrewDog Photo BREWDOG VS. CLOUDWATER 16 THE ONLINE AND PRINT Competition. Turn to page 32 MAGAZINE FROM BREWDOG! to check out the epic shot by BREWDOG YORK IS HERE 17 ONCE AGAIN WE THROW Jamie Day that won the contest. OPEN OUR PAGES (BOTH REAL Congrats to Jamie for being the EQUITY FOR PUNKS BY NUMBERS 18-19 AND VIRTUAL) TO THE LATEST pick of our judges! CONTENT FROM OURSELVES EQUITY FOR PUNKS USA 20-21 Until next time, enjoy reading and AND SOME AMAZING (even more importantly) enjoy CRAFT BREWERIES IN THE TEN REASONS TO ROCK IN 2017 22-25 your beer, UK AND OVERSEAS. The BrewDog team. NOW:NEXT 26 ABOVE: ISSUE 39 The calendar has flicked over into OF HOP PROPAGANDA another new year once again, so let’s THE FIRST TIME… 27 look ahead to how we are going to rock 2017 on Planet BrewDog. This DIY DOG AND KONNICHIWA KITSUNE 28-29 issue covers exactly how we intend to do that with some things you’re NEW PUNK MERCH 30-31 really going to want to watch out for, plus all the news and info on our new THE LAST WORD 32-33 beers, people and collaborations. NEXT UP…HP 41 34 ISSUE 40 / CONTENTS LIKE WHAT YOU READ, OR WHERE YOU ARE READING IT? HERE’S HOW TO LET US KNOW! HOPPROPAGANDA [email protected] FANTASTIC FOUR FANTASTIC FOUR BREWDOG GUESTS OUR LATEST BREWDOG RELEASES, LIVE IN OUR ONLINE BUT WE ALSO HAVE SOME AMAZING BEER FROM SPECIALLY CURATED SHOP AND BREWDOG BARS RIGHT NOW… GUEST BREWERIES FROM AROUND THE WORLD IN OUR BARS. HERE ARE FOUR IN PARTICULAR TO SEEK OUT… ZEITGEIST BREWDOG VS CLOUDWATER BAM NOIRE NORTHERN STAR DEEPLY ROASTY SCHWARZBIER WITH AN TOPICAL (AND TROPICAL) IPA STYLE OF TART, FLAVOURFUL BELGIAN-STYLE ALE COFFEE-LACED DARK-EDGED MASTERPIECE UPLIFTING HIT OF WEST COAST HOPS THE MOMENT BREWED WITH CLOUDWATER WITH LASHINGS OF DARK FRUIT CHARACTER FROM THE NEW NORTHERN POWERHOUSE STYLE: IBU: IN A WORD: STYLE: IBU: IN A WORD: STYLE: FROM: SPECIAL MOVE: STYLE: FROM: SPECIAL MOVE: BLACK 32 IDIOSYNCRATIC NEW 30 DEMOCRATIC FARMHOUSE JOLLY BARNYARD PORTER NORTHERN NORTH STAR LAGER ENGLAND IPA ALE PUMPKIN HAYMAKER MONK JOLT 4.7% IN A NUTSHELL IN A NUTSHELL 4.5% A BEER THAT’S... 5.9% A BEER THAT’S... DARK CASCADE 6.8% JUICE REMADE ARABLE AMENABLE TROPIC THUNDER HOP SHOT EVOLVER IPA STONE BERLIN IPA THROWBACK DRY CARIBBEAN STOUT WITH A SAVAGELY BITTER AND WARMING CITRUS- BRETTANOMYCES-FERMENTED IPA WITH A WEST-COAST CLASSIC TRANSPLANTED BY LIFT OF CITRUS FROM ADDED ORANGE PEEL LASHED QUADRUPLE INDIA PALE ALE TRULY STUNNING DEPTH OF CHARACTER STONE’S NEW GERMAN FLAGSHIP STYLE: IBU: IN A WORD: STYLE: IBU: IN A WORD: STYLE: FROM: SPECIAL MOVE: STYLE: FROM: SPECIAL MOVE: STOUT 25 EMPHATIC IPA 200+ QUADRATIC PALE ALE WILD BRETT IPA STONE REINHEITSGEBLAST BEER CO SILHOUETTE BERLIN IN A NUTSHELL IN A NUTSHELL 5.8% A BEER THAT’S... A BEER THAT’S... 7% PIRATE BLOCKADE 22% HOP GRENADE UNREADABLE 6.9% SQUEEZABLE HOP PROPAGANDA HOP PROPAGANDA – 4 – – 5 – ISSUE 40 ISSUE 40 Saturday 8th April, Aberdeen. After releasing tickets earlier than ever, Lone Wolf spirits! On the bars we also we still have a few left so if you are a have treats from the stunning Buxton card-carrying BrewDog shareholder and Brewery, all the way from the USA would like to join your fellow investors Rhinegeist and homegrown sensations for #PunkAGM2017 head to the Wild Beer Co and Fierce Beer – plus a BrewDog forum at equityforpunks.com special appearance from new German and sign-up to secure your space! arrivals Stone Berlin! #PunkAGM2017 will take place Equity Punks – be sure and secure your on Saturday 8th April 2017 at the tickets whilst you still can… Aberdeen Exhibition and Conference Centre (AECC) and will be bigger Alongside the beer and music the wide and better than ever. We have worked variety of street food will return, as will tirelessly with our friends at the AECC the hoppy oasis that made breakout to increase capacity and have managed rooms cool again – the Boyd Orr room to secure 3,000 more spaces for our is back. There will also be the usual Equity Punks that for previous years! tasting sessions, merchandise stall and Yes, we are set to welcome more of our online shop for all your beer needs – Equity Punks than ever to join in the plus we are working on some special annual AGM and music festival, and to new additions for #PunkAGM2017 – discover our plans for the upcoming so stay tuned! year and beyond. As always, our AGM #PunkAGM2017 is open to all Equity Punk investors both ebruary may be the shortest month of the year but for our legion of Equity Punks it just new and old, and will feature incredible Fgot a whole lot longer. That’s because the freshly-poured craft beer from ourselves is Coming! days on the calendar are being ticked off, one by and specially invited guests all set to the one, towards our eighth annual Punk AGM – set to backdrop of amazing music! EQUITY PUNKS – return once again to the Aberdeen Exhibition and We are still working to finalise all parts Conference Centre in April. And we have a fantastic BE SURE AND SECURE of the line-up but can reveal that we line-up for anyone still wishing to secure their place will once again be joined onstage by YOUR TICKETS WHILST with us for the celebration of all things BrewDog! the truly awesome Twin Atlantic – YOU STILL CAN… back to wow the collected audience with their amazing sound. Alongside will be the incredible Black Honey As last year, we have set a ticket price, who we are stoked to be able to add but the £15 fee will be refunded in to the set to make their #PunkAGM beer tokens on the day. Plus one’s are debut! Also confirmed on the bill are welcome but must attend with their Glasgow-based rock aficionados shareholding buddy! Spaces at the The Bellybuttons and Reading Festival AGM are first come, first served and for regulars SuperGlu and Clean Cut Kid. this year we are donating the £15’s from Looking at what our assembled investors any no-shows to BrewGooder. Although will be drinking, we will have of course we have a larger capacity for 2017 the BrewDog beer pouring all day, including places will go quickly. So head to the the potential appearance of a few Forum, sign-up and we’ll see you in a very special additions and (of course) couple of months! HOP PROPAGANDA HOP PROPAGANDA – 6 – – 7 – ISSUE 40 ISSUE 40 hen it comes to So with all this extra activity Hammer Heads series, brewing brewing ingredients, needed, you might well be our piledriver of bitterness with Weach and every one asking yourself why on earth rye was one of the first up on of them has pros and cons for do brewers bother using rye at the flipchart – and Rye Hammer the brewer to consider before all (this is what they often ask duly delivers a rounded spicy including them in their recipe. themselves whilst pounding dryness to the citrus-forward the outside of their lauter tun ruthless IPA. Rye can certainly Of all the potential additions with both fists). Well, if the be a temperamental grain, but they can deploy, one in risks in its use can be mitigated if you can avoid the pitfalls it particular is treated with R is for rye rye imparts a fairly unique can make all the difference to respect by brewers the world set of flavour characteristics your beer.... over. A cereal grain that looks So rye’s unique internal on your final beer. It gives very similar to barley (they structure can result it in a commonly-noted spicy are closely related) but with retaining water rather than aftertaste that can be almost differences that become highly giving up its starches, and this peppery, along with a dry apparent. When used to the full leads to the mash and the lauter tartness (which is paradoxical extent of its capacity, this grain RYE ALSO ADDS slowing to a trickle, or stopping to their sugary, sticky nature). adds a complementary hint of altogether. Very often this Rye also adds body to beer, warming spice to a beer. When BODY TO BEER, gloopy porridge will dry out so and can produce a natural over-extended however, it can much that it starts to resemble haze in levels similar to that AND CAN PRODUCE destroy the brewday altogether something akin to brewers’ obtained by using wheat. and leave the brewer with concrete – and the only option A NATURAL HAZE IN nothing but a lot of cleaning on is to start the recirculation All of these attributes add up to LEVELS SIMILAR TO their hands. again with water at a higher a number of classic beer styles – temperature to try to break from German roggenbiers of old THAT OBTAINED BY We are talking about Rye. If the flavour profile and Rye has gained its ‘problem things down a bit.

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