HOP PROPAGANDA

THE BI-MONTHLY MAGAZINE FROM BREWDOG #40 FANTASTIC FOUR: BREWDOG 4

FANTASTIC FOUR: GUESTS 5

#PUNKAGM2017 IS COMING… 6-7 HOP PROPAGANDA R IS FOR RYE 8-9 LET’S HEAR IT SAY HI TO RICHARD 10-12 PERFECT PAIRING: JET BLACK HEART 13

ELCOME TO THE We also have a very special Last FOCUS ON: CLOUDWATER 14-15 LATEST ISSUE OF Word for this edition – the winner WHOP PROPAGANDA – of the annual BrewDog Photo BREWDOG VS. CLOUDWATER 16 THE ONLINE AND PRINT Competition. Turn to page 32 MAGAZINE FROM BREWDOG! to check out the epic shot by BREWDOG YORK IS HERE 17 ONCE AGAIN WE THROW Jamie Day that won the contest. OPEN OUR PAGES (BOTH REAL Congrats to Jamie for being the EQUITY FOR PUNKS BY NUMBERS 18-19 AND VIRTUAL) TO THE LATEST pick of our judges! CONTENT FROM OURSELVES EQUITY FOR PUNKS USA 20-21 Until next time, enjoy reading and AND SOME AMAZING (even more importantly) enjoy CRAFT BREWERIES IN THE TEN REASONS TO ROCK IN 2017 22-25 your beer, UK AND OVERSEAS. The BrewDog team. NOW:NEXT 26 ABOVE: ISSUE 39 The calendar has flicked over into OF HOP PROPAGANDA another new year once again, so let’s THE FIRST TIME… 27 look ahead to how we are going to rock 2017 on Planet BrewDog. This DIY DOG AND KONNICHIWA KITSUNE 28-29 issue covers exactly how we intend to do that with some things you’re NEW PUNK MERCH 30-31 really going to want to watch out for, plus all the news and info on our new THE LAST WORD 32-33 beers, people and collaborations. NEXT UP…HP 41 34 ISSUE 40 / CONTENTS

LIKE WHAT YOU READ, OR WHERE YOU ARE READING IT? HERE’S HOW TO LET US KNOW!

HOPPROPAGANDA [email protected] FANTASTIC FOUR FANTASTIC FOUR BREWDOG GUESTS OUR LATEST BREWDOG RELEASES, LIVE IN OUR ONLINE BUT WE ALSO HAVE SOME AMAZING BEER FROM SPECIALLY CURATED SHOP AND BREWDOG BARS RIGHT NOW… GUEST BREWERIES FROM AROUND THE WORLD IN OUR BARS. HERE ARE FOUR IN PARTICULAR TO SEEK OUT…

ZEITGEIST BREWDOG VS CLOUDWATER BAM NOIRE NORTHERN STAR DEEPLY ROASTY SCHWARZBIER WITH AN TOPICAL (AND TROPICAL) IPA STYLE OF TART, FLAVOURFUL BELGIAN-STYLE ALE COFFEE-LACED DARK-EDGED MASTERPIECE UPLIFTING HIT OF WEST COAST HOPS THE MOMENT BREWED WITH CLOUDWATER WITH LASHINGS OF DARK FRUIT CHARACTER FROM THE NEW NORTHERN POWERHOUSE

STYLE: IBU: IN A WORD: STYLE: IBU: IN A WORD: STYLE: FROM: SPECIAL MOVE: STYLE: FROM: SPECIAL MOVE: BLACK 32 IDIOSYNCRATIC NEW 30 DEMOCRATIC FARMHOUSE JOLLY BARNYARD PORTER NORTHERN NORTH STAR LAGER ENGLAND IPA ALE PUMPKIN HAYMAKER MONK JOLT

4.7% IN A NUTSHELL IN A NUTSHELL 4.5% A BEER THAT’S... 5.9% A BEER THAT’S... DARK CASCADE 6.8% JUICE REMADE ARABLE AMENABLE

TROPIC THUNDER HOP SHOT EVOLVER IPA STONE BERLIN IPA THROWBACK DRY CARIBBEAN WITH A SAVAGELY BITTER AND WARMING CITRUS- BRETTANOMYCES-FERMENTED IPA WITH A WEST-COAST CLASSIC TRANSPLANTED BY LIFT OF CITRUS FROM ADDED ORANGE PEEL LASHED QUADRUPLE TRULY STUNNING DEPTH OF CHARACTER STONE’S NEW GERMAN FLAGSHIP

STYLE: IBU: IN A WORD: STYLE: IBU: IN A WORD: STYLE: FROM: SPECIAL MOVE: STYLE: FROM: SPECIAL MOVE: STOUT 25 EMPHATIC IPA 200+ QUADRATIC PALE ALE WILD BRETT IPA STONE REINHEITSGEBLAST BEER CO SILHOUETTE BERLIN

IN A NUTSHELL IN A NUTSHELL 5.8% A BEER THAT’S... A BEER THAT’S... 7% PIRATE BLOCKADE 22% HOP GRENADE UNREADABLE 6.9% SQUEEZABLE

HOP PROPAGANDA HOP PROPAGANDA – 4 – – 5 – ISSUE 40 ISSUE 40 Saturday 8th April, Aberdeen.

After releasing tickets earlier than ever, Lone Wolf spirits! On the bars we also we still have a few left so if you are a have treats from the stunning Buxton card-carrying BrewDog shareholder and Brewery, all the way from the USA would like to join your fellow investors Rhinegeist and homegrown sensations for #PunkAGM2017 head to the Wild Beer Co and Fierce Beer – plus a BrewDog forum at equityforpunks.com special appearance from new German and sign-up to secure your space! arrivals Stone Berlin! #PunkAGM2017 will take place Equity Punks – be sure and secure your on Saturday 8th April 2017 at the tickets whilst you still can… Aberdeen Exhibition and Conference Centre (AECC) and will be bigger Alongside the beer and music the wide and better than ever. We have worked variety of street food will return, as will tirelessly with our friends at the AECC the hoppy oasis that made breakout to increase capacity and have managed rooms cool again – the Boyd Orr room to secure 3,000 more spaces for our is back. There will also be the usual Equity Punks that for previous years! tasting sessions, merchandise stall and Yes, we are set to welcome more of our online shop for all your beer needs – Equity Punks than ever to join in the plus we are working on some special annual AGM and music festival, and to new additions for #PunkAGM2017 – discover our plans for the upcoming so stay tuned! year and beyond. As always, our AGM #PunkAGM2017 is open to all Equity Punk investors both ebruary may be the shortest month of the year but for our legion of Equity Punks it just new and old, and will feature incredible Fgot a whole lot longer. That’s because the freshly-poured craft beer from ourselves is Coming! days on the calendar are being ticked off, one by and specially invited guests all set to the one, towards our eighth annual Punk AGM – set to backdrop of amazing music! EQUITY PUNKS – return once again to the Aberdeen Exhibition and We are still working to finalise all parts Conference Centre in April. And we have a fantastic BE SURE AND SECURE of the line-up but can reveal that we line-up for anyone still wishing to secure their place will once again be joined onstage by YOUR TICKETS WHILST with us for the celebration of all things BrewDog! the truly awesome Twin Atlantic – YOU STILL CAN… back to wow the collected audience with their amazing sound. Alongside will be the incredible Black Honey As last year, we have set a ticket price, who we are stoked to be able to add but the £15 fee will be refunded in to the set to make their #PunkAGM beer tokens on the day. Plus one’s are debut! Also confirmed on the bill are welcome but must attend with their Glasgow-based rock aficionados shareholding buddy! Spaces at the The Bellybuttons and Reading Festival AGM are first come, first served and for regulars SuperGlu and Clean Cut Kid. this year we are donating the £15’s from Looking at what our assembled investors any no-shows to BrewGooder. Although will be drinking, we will have of course we have a larger capacity for 2017 the BrewDog beer pouring all day, including places will go quickly. So head to the the potential appearance of a few Forum, sign-up and we’ll see you in a very special additions and (of course) couple of months!

HOP PROPAGANDA HOP PROPAGANDA – 6 – – 7 – ISSUE 40 ISSUE 40 hen it comes to So with all this extra activity Hammer Heads series, brewing ingredients, needed, you might well be our piledriver of bitterness with Weach and every one asking yourself why on earth rye was one of the first up on of them has pros and cons for do brewers bother using rye at the flipchart – and Rye Hammer the brewer to consider before all (this is what they often ask duly delivers a rounded spicy including them in their recipe. themselves whilst pounding dryness to the citrus-forward the outside of their lauter tun ruthless IPA. Rye can certainly Of all the potential additions with both fists). Well, if the be a temperamental grain, but they can deploy, one in risks in its use can be mitigated if you can avoid the pitfalls it particular is treated with R is for rye rye imparts a fairly unique can make all the difference to respect by brewers the world set of flavour characteristics your beer.... over. A cereal grain that looks So rye’s unique internal on your final beer. It gives very similar to barley (they structure can result it in a commonly-noted spicy are closely related) but with retaining water rather than aftertaste that can be almost differences that become highly giving up its starches, and this peppery, along with a dry apparent. When used to the full leads to the mash and the lauter tartness (which is paradoxical extent of its capacity, this grain RYE ALSO ADDS slowing to a trickle, or stopping to their sugary, sticky nature). adds a complementary hint of altogether. Very often this Rye also adds body to beer, warming spice to a beer. When BODY TO BEER, gloopy porridge will dry out so and can produce a natural over-extended however, it can much that it starts to resemble haze in levels similar to that AND CAN PRODUCE destroy the brewday altogether something akin to brewers’ obtained by using wheat. and leave the brewer with concrete – and the only option A NATURAL HAZE IN nothing but a lot of cleaning on is to start the recirculation All of these attributes add up to LEVELS SIMILAR TO their hands. again with water at a higher a number of classic beer styles – temperature to try to break from German roggenbiers of old THAT OBTAINED BY We are talking about Rye. If the flavour profile and Rye has gained its ‘problem things down a bit. Of course, to rye-infused pale ales of the USING WHEAT. It really doesn’t look tricky to robustness should make brewers ingredient’ reputation amongst prevention is better than cure, modern age, when used within use. Holding a handful of these sit up and take notice prior to brewers and homebrewers so many brewers add rye in small its means. If kilned first, it adds cheerful little grains reveals only dialling in that 80% rye brewday, because of this fact that it quantities (10-20% of the total a caramel or even chocolate the fact that they are smaller the fact that they usually contains much more protein malt bill) or also introduce rice note to export-strength old than their cousins the barley. come across it de-hulled and than barley, and the beta- hulls to act as a natural filter bed ales, bitters and porters. When There are a few clues to be had un-malted yet it still has to be glucan sugars released – and replicate the part of the noting down possible switch-ups though, as a portent of what milled should be the final factor. coupled with the lack of a process the hull-less rye cannot. for Jack Hammer as part of our they may be like to brew with. Crushing barley cracks the hulls naturally-filtering husk – mean For one, they are seriously hardy to allow brewing liquor to reach brews with plenty of rye can get grains, growing in poor soil, cold the inner starches. Crushing sticky, or even stuck. A stuck conditions and in places where rye allows the liquor to interact mash is a rite of passage for ALBINO SQUID FOUNDERS others can’t get a foothold with it but crucially breaks the brewers but not something that ASSASSIN (7.4%) RED’S RYE (6.6%) (hence why rye bread is often grains apart to prevent them they want to have happen too a staple of parts of Europe with simply pulling the water into many times. It wasn’t for nothing Our tentacled terminator Caramel malt acts as the harsh winters). Chew one of their structure and slowing that Tempest’s foray into using packed a punch from partner to the rye in this the grains and it’s pretty bitter – everything down. The internal rye ended up with them generous rye additions draft-only modern classic Pliny the Elder (the scholar not structure of rye means left to its naming their 7.2% Red Rye the beer) noted that rye "is a own devices it will take up the IPA ‘World of Pain’ due to the CROMARTY CLOWN SHOES very poor food and only serves liquor and not release it. And marathon brewday it called for, RED ROCKER CRASHER IN THE to avert starvation.” there the problems start. back in 2012. (5.0%) RYE (11.5%) Red rye extravaganza Bourbon and Rye FOUR BREWS THAT HAVE RYE O RYE RYE marrying spice with pine Whiskey-aged oatmeal from the hops perfectly milk stout. A behemoth NAVIGATED THIS PROBLEM-GRAIN

HOP PROPAGANDA HOP PROPAGANDA – 8 – – 9 – ISSUE 40 ISSUE 40 e have some Richard combines over pretty epic a decade’s worth of Wthings in the brewing experience pipeline for 2017 here with a lifetime obsession at BrewDog. One of the with homebrewing RICHARD COMBINES OVER A projects we are most old-world styles and excited about – and wild ales, picking up DECADE’S WORTH OF BREWING have been for a while imported sour beers and EXPERIENCE WITH A LIFETIME – is the development propagating the yeast and construction of our for his own experiments. OBSESSION WITH HOMEBREWING standalone A day one appointee OLD-WORLD STYLES AND WILD facility (Codename: at Wicked Weed, he BrewDog Overworks). moved up from assistant ALES, PICKING UP IMPORTED SOUR brewer to overseeing We have already the multi award-winning BEERS AND PROPAGATING THE started excavating the barrel programme in only YEAST FOR HIS OWN EXPERIMENTS. foundations for it, in a three years. previously vacant plot directly over the road Anyone who has been With Richard leaving We love sours. Richard from DogTap – work lucky enough to visit the North Carolina for Ellon loves sours. But we all began on the 16th of Funkatorium in person, our new sour facility know that they can January. But we realise or try Wicked Weed’s simply could not be in be something of an that to fully do sour bottled beers in the UK, better hands. Speaking acquired taste at first. beer justice, aside from knows the astonishing of which, are we going That first sip of a sour Say Hi to the facility itself we skill and talent displayed to see Richard in the beer can take your needed someone at the in the brewhouse on surrounding landscape breath away (quite helm from the cutting a weekly basis. So if trying to harness the wild literally) – see page flora of Aberdeenshire? 27 – so how would edge, with incredible anyone knows why sour Richard describe the experience of brewing beer has taken off, it’s “One of my greatest flavours these beers and creating sour beer Richard. passions as a brewer is have to potential in a world-leading incorporating the local Richard! “Overall, people seem new converts? brewery. to appreciate the flavors and flora into my beers. I look forward to And we found just delicate balance of extreme, new flavours finding native yeasts and that person to be our microbes everywhere BrewDog Overworks and traditional, time- consuming, more natural from the heather-strewn Brewmaster. fields, the oldest of and romantic methods orchards, and maybe We are hugely excited used in Sour beer some of the icy peaks to announce that we production,” he says. “It in the Highlands as have taken on board seems that drinkers, in well. The Scots are no Richard Kilcullen, looking for the newest strangers to wild yeast former head of Sour flavours are beginning and barrel aging and I Production at one of to look back across the hope to tap into that America’s foremost craft less known historical tradition to give BrewDog breweries – Wicked trends in beer like those beers an identity all their Weed – to head up the of the Flanders and own.” Overworks. Lambic regions.

HOP PROPAGANDA HOP PROPAGANDA – 10 – – 11 – ISSUE 40 ISSUE 40 Perfect

“The term "sour" beer When we set out to is a bit of a misnomer, bring someone into I sometimes feel it is the BrewDog crew to Pairing: too one-dimensional lead our new forays to encompass the into the world of complexity of these wild and sour beer, types of barrel aged farmhouse ales and beers. In general, these Jet Black mixed fermentations beers take months to we really couldn’t have create and you can imagined we would end taste that time and up with someone with layered development. the skill, experience Heart To me, these "cultured" and knowledge ales create a sense of Richard brings to the place and terroir that Overworks. He is the you can never get from perfect person to bring conventional beer. You this exciting new facet get the natural barnyard “Wild things can't be “There is one for BrewDog to life. For notes of wild yeasts, the controlled or they fundamental to confirmation of that, vinuous notes of aged wouldn't be wild and producing these types look no further than hops, the bright acidity therefore wouldn't be f March is anything, it’s pitch black and roasty as hell, of beer that cannot be his overall philosophy of fruit fermentations exciting. The best you BEER AND FOOD GO the month when all beery it is the ideal pairing for one of faked or taught; that is about craft beer. and the minerality of the can do is give them what patience. It is ironically TOGETHER BETTER Iattentions turn to the darker this country’s quintessential local water, all playing you think they need, something us Americans “I love seeing the rise side. Everyone everywhere will pub-based comfort food staples; together in a layered and like any wild thing are not particularly of region-specific THAN ANYTHING be encouraged to sink a pint Shepherd’s Pie. beer that begs you to don't fall into a false known for, but it is the styles and trends of stout – and despite the usual With a rich gravy, any beer take your time and think sense of security. Keep most crucial element to and the fierce pride ELSE YOU CAN EAT example cited – we also love squaring off against it has to have while you enjoy it.” eye on your Brett and creating complex barrel beer drinkers have this idea. That’s because stout is a full body – and the oats add don't rush and usually beers. These beers for them and I hope AND DRINK AT THE a massively flavourful beer style, One of those key wild that depth and creaminess to you'll be okay...usually.” cannot be rushed, they that continues,” he when brewed well, and also additions is the mighty SAME TIME. WINE complement perfectly. As an don't care about your says. “The craft beer because they are a perfect foil for Brettanomyces. This Finally the oatmeal milk stout, this mouthfeel production schedule or industry is one of the a huge range of different foods. naturally occurring conversation turned LIKES TO CLAIM is also accentuated and serves to your release date. If you most supportive and yeast gives those to the fundamentals Whether roasty and dry with go really well with the fluffy mash listen patiently and give symbiotic industries characteristic ‘barnyard’ of producing sour and THE HIGH GROUND, coffee flavours in a classic on top of your pie. And the malt- them what they need out there; if we pay notes to a beer. But it wild beers. The Wicked British stout to baselines that let roast pairs up with the beef at to develop, they will tell attention to what BUT BEER HAS can take over if left to Weed Funkatorium is are deep and chocolately in the same time (even more so if you when they're ready people want, and run amok – so we asked a world-leading sour their oatmeal milk cousins, the you brown it beforehand to yield but they will always do produce it with SUCH A WEIGHT Richard how much of brewery, so what has spectrum of flavour possessed added colour). its influence is left to he learned there that it on their own time and integrity and care, we OF VARIETY by stout opens up even more chance and how much he can bring to the tell you with their own have nowhere to go at mealtimes. Take our inky So when stout month appears – can be controlled. BrewDog Overworks? language.” but up.” BEHIND IT. leviathan Jet Black Heart – reach for those pie dishes!

HOP PROPAGANDA HOP PROPAGANDA – 12 – – 13 – ISSUE 40 ISSUE 40 reason for their immediate success also tips a hat towards the spiritual – the ability to focus on the CHANGE THINGS UP detail down to the tiniest level, in order to better Focus on: appreciate your role in the grander scheme of FOUR OF CLOUDWATER’S things. This is something that all brewers do, GREATEST HITS but Paul and his team truly excel at. Right from the beginning – in fact, before the Cloudwater beginning – Cloudwater have taken this attitude. It took Paul eight months to find a location for the brewery before he settled on that industrial unit a few minutes’ walk from ’s busiest railway station. Anyone who followed the brewery on social media from their inception onwards was greeted not with promises of incredible beer or teaser shots of labels, but detailed updates on the state of the resin floor, or the newly-connected pipework.

BERGAMOT IPA MOSAIC FOUNDER PAUL JONES AND HIS HOPFEN WEISSE EXP 431 (6.0 %) (6.5 %) here’s never been a of years. Cloudwater Brew Co Many breweries have seasonal GROWING TEAM SWITCH OUT Stunning modern Spicy, juicy better time to be a craft are already household names (in beers of course – not least THEIR ENTIRE LINE-UP EVERY wheat beer infused exponent of a beer Tbeer drinker, with new houses where beer is consumed, ourselves – but few go to this with pithy, oil-rich designed to be breweries opening all the time at least), having started out in length and then head in a new THREE MONTHS, CHANGING THEIR Bergamot lemons drunk as fresh as around the country and bottle- the waning months of 2014, and direction again three months BEERS WITH EVERY SEASON. possible shop shelves groaning with there are several reasons behind down the line. It’s a fascinating the weight of their collective their success – not least their approach, and it is one that output. Yet this amazing amount barnstorming DIPA. But two mirrors the philosophy that Many breweries tweet photos of their new floors of choice as beer consumers others definitely stand out. sparked the brewery into life of course, it’s a social media staple (see also: new means that all of the breweries in the beginning. The name fermenters arriving on flatbed trucks; full mash tuns Firstly, their unique hook. arriving on the scene face a Cloudwater derives from the being emptied and regular appearances from the Founder Paul Jones and his harder battle than ever to stand literal translation of the Zen brewhouse dog/cat/robin). Not many of them take so growing team switch out their out from the other new kids Buddhist term unsui, taken from many images of the floor that the contractors stop and entire line-up every three on the block. It can be done a Chinese poem “To drift like ask why they are so fascinated with their work though, months, changing their beers though, and for a case in point clouds and flow like water.” but that is what Cloudwater are all about – focusing with every season. With no core you need look no further than Obstacles to be overcome on the detail, working out the best way to do things. It range – although some like the a quiet corner of an industrial are parted like clouds; flowed is an attitude shared by all the best breweries. aforementioned double IPA estate in Manchester. around like water. transition throughout the year Coupled with their attention to detail – and of course There in one of Britain’s – this gives the brewing team Transition is a central theme the amazing character and balance of their beers – formative beer cities, a small at Cloudwater total freedom of Buddhism, a continuance of are just some of the reasons why Cloudwater have group of likeminded beery to work with newly-arrived movement to a final destination captured the attention of craft beer fans and really FRANÇOIS DIPA V11 souls established a brewery hops and whatever additional whilst ignoring any outward managed to stand out from the crowd, even now BIERE BRUT (9.0 %) that has blasted onto the scene ingredients are in season. distraction (and then of when the beer shelves are becoming ever-full with (6.0 %) Enormously and made more people sit up Everything is replaced, even course to do it all again). So incredible beer from around the world. With their Small-batch (but tropical beer in the and take notice than pretty the artwork on the bottle in that respect it comes as no focus set, Cloudwater have everything in place for larger bottle) saison series re-writing much any other brewery that labels completely changes surprise that Cloudwater take truly impressive things to follow over the year ahead – aged in François the rulebook on launched over the last couple every quarter. this outlook – and the second three months at a time. white wine barrels imperial IPA

HOP PROPAGANDA – 14 – ISSUE 40 BrewDog vs. Cloudwater T Ale –amove away from pantheon ofIndiaPale new addition into the there has been a year to year. Recently changes almost from they are deployed fashion, buttheway Hops willalways bein Pale Ale. England-style India moment –aNew true stylesofthe recreate oneofthe brewteam was to set to thecombined The challenge that was common challenges.“ overcome surprisingly spot yet more ways to exchange ideas,and brewery, absorband workings ofanother see alittleoftheinner give usthechanceto “Collaborations always is onthesamepage… truly special, andPaul unleash something and joiningforces to We love sharingideas we couldnotpassup. brewday was achance collaborative Cloudwater, a alking of HOP PROPAGANDA ISSUE 40 – 16 whirlpool only. Without with Mosaicinthe India Pale Ale, hopped New England-style Cloudwater isa6.8% BrewDog vs in flavour anddepth. more thanmake upfor and bitterness they they lack inintensity West Coast;yet what IBU hopbombsofthe subtle thanthehigh- these beers are more tropical andstone fruit, hop flavour. Yielding aspect they have isthe a glass–butthekey when pouringoneinto of difference you get which istheinitial point characteristically hazy, New England IPA is (and to brew). less amazingto drink type ofbeer–butno block isavery different the new kidonthe hop Alchemist inVermont, and inparticularThe Farmstead, Trillium England suchHill by breweries inNew Pioneeredthe USA. of theWest Coastof resinous IPAsthe biting, better… We couldn’t have putit enough everyone.” and present themto near able to make juicyIPAs onions. It'satreat to be their Summitfrom their enthusiasts that know to committed beer also deeplysatisfying beer,” are hesaid.“They getting into modern beers for anyone just both incredible gateway mouthfeel, they are flavours, andsumptuous low bitterness, bold their juicy, fruity aroma, approachable. “With new styleofIPA isso Paul to askhimwhy this We caughtupwith specifically for thebrew. culture ofVermont yeast, by propagating aone-off made ittrulyauthentic smooth mouthfeel –and to deliver thetrademark used oats intherecipe around 35IBU,we also Mosaic. Topping outat the brew withCitra and heavily dry-hopping carried theflavour by of hopsintheboil,we any big-hittingadditions is Here! York BrewDog [email protected] 130-134 MICKLEGATE, YORK YO1 6JX @BREWDOGYORK @BREWDOGYORK BREWDOG YORK OUR LATEST BASTION FOR THE BEER-LOVING BEER-LOVING THE FOR BASTION OUR LATEST PEOPLE OFYORKSHIRE PEOPLE HOP PROPAGANDA ISSUE 40 – 17 anyone whoneedssomethingto sustainthem! well. Plus itserves ourjustifiably famous pizza menu for the tapsandhasaselectionofbottledbeers to go as BrewDog York offers afull growler serviceonany of to take withthem(suchasatrain beer, for instance), needs to head somewhere elsebut needssomething alongside arange ofwinesandspirits.For anyone who from ourselves andspecially selected guestbreweries, ready andwaiting to dispense14taps ofcraft beer Speaking ofwhich,insideourhand-picked crew are for anyone navigating thewalls. makes ourbaranideal location for arefreshment break historic royal entrance isaperfect neighbour, andit bar to openisastone’s throw from Micklegate Bar. This streets to thewest oftheRiver Ouse–ourlatest UK anyone towards itwhomay belostwithinthejumbleof BrewDog York hasan800year-old landmarkto guide mind we have spread ourwingsinto NorthYorkshire. more chancesto enjoy ourbeer–andwiththat in and Leeds. Butwe are always lookingto give people bars are firmfixtures forthethirsty peopleofSheffield anyone after abeerorthree –andwe love that our craft, Yorkshire hasanumberoffantastic scenesfor With avast array ofbreweries andplaces to findtheir HOP PROPAGANDA HOP PROPAGANDA – 18 – – 19 – ISSUE 40 ISSUE 40 Equity for Punks equityforpunksusa.com If you are one of our existing swoop - plus we’ll send you a another continent. Together army of Equity Punks, by DoubleDog pin badge to let we are committed to nothing investing in BrewDog USA you the world know your allegiance less than combining the two will increase your shareholding to two flags (and amazing craft greatest projects we have USA is Here! in our US Company. Alongside beer). America is the land ever undertaken; our ground- gaining access to those of Double Cheeseburgers, breaking crowdfunding model American-specific benefits Double Espressos and Double and the construction of a IN 2010, WE RIPPED UP THE RULE-BOOK AND LAUNCHED we will also dispatch to you an IPA – so as all are lifted to new brewery on another continent. EQUITY FOR PUNKS, INVITING THE PEOPLE WHO CARED extra thank-you for supporting heights by being multiplied, we Why are we doing this? Equity our desire to change the world have taken it upon ourselves to MOST ABOUT WHAT WE DO TO SHARE IN OUR FUTURE for Punks is about community. It of beer on both sides of the add our shareholders to this list GROWTH AND JOIN US FOR A ROLLERCOASTER JOURNEY AS is about connecting us with the Atlantic (and beyond); a special with the DoubleDog rewards. people who love our beer. It is WE SET ABOUT CHANGING THE UK BEER SCENE FOREVER. code that can be applied to We couldn’t have even about building a new type of our UK online shop and will envisaged BrewDog USA business. It is about taking beer double your existing Equity Punk ix years and four rounds of craft beer fans, so in our most Investing in BrewDog USA without the ongoing support lovers on this amazing journey discount, for one order only. later, we have now ambitious project to date, we brings with it a raft of benefits of our existing UK and with us. It is about working Samassed 55,000 Equity are shortening the gap across as well as an equity stake in These ‘DoubleDogs’ can European Equity Punks. With together to build something Punks across the globe. the ocean with BrewDog USA. our business. You’ll have your therefore score up to 40% their front-row seats to the we can all be proud of. And They have invested over As well as the good people of say in how our company is run, off the usual price of our craft beer revolution, they are all of that will be amplified by £26m in our fledgling business America, we are inviting the the opportunity to attend our freshly-brewed craft beer and part of our plan to take the the flick of a switch in our new and projected us to the next rest of the planet – including USA AGM, and claim awesome epic merchandise in one fell business we own together to Columbus brewhouse. level both internationally the UK – to own a share of the perks such as exclusive and at home in our heartland American side of our business, barrel-aged beers (including of Scotland. as we look to bring freshly- a roadkill-toting bottle of the DOG BLESS AMERICA. brewed BrewDog craft beer End of History), the chance But with BrewDog Columbus to the land that inspired the to brew a beer with James we have a second heartland – founding of the entire company. and Martin, tours and tastings No money or other consideration is being solicited, and if sent in response, will not be accepted. No offer to buy across the Atlantic. and much more – check out You can buy a part of BrewDog the securities can be accepted and no part of the purchase price can be received until the offering statement is equityforpunksusa.com for all i qualified, and any such offer may be withdrawn or revoked, without obligation or commitment of any kind, at any time Our ground-breaking USA for just $95, or equivalent before notice of its acceptance given after the qualification date. Any response to this web page or e-mail sent to us the details! crowdfunding model has helped in your local currency, via the regarding the matter or any indication of interest involves no obligation or commitment of any kind. The most recent version of the Preliminary Offering Circular may be obtained from Kendall Almerico by writing to 1101 King St #610, shorten the distance between amazing new BankRoll platform Alexandria, VA 22314 or by calling 703-684-4333. ourselves and tens of thousands at www.equityforpunksusa.com.

HOP PROPAGANDA HOP PROPAGANDA – 20 – – 21 – ISSUE 40 ISSUE 40 E HAD AN AMAZING TIME OF IT IN 2016, DIALLING SO MANY AMAZING PROJECTS IN OUR CONTINUING QUEST TO MAKE OTHER PEOPLE AS WPASSIONATE ABOUT GREAT CRAFT BEER AS WE ARE. AND YET, WE HAVE SO MUCH MORE IN THE PIPELINE. AS WE ENTER THE TENTH YEAR OF BREWDOG AND BEGIN OUR NEXT DECADE YOU AIN’T SEEN NOTHING YET. SO, WE FIGURED WE’D TAKE A QUICK RUN-DOWN OF TEN OF THE THINGS WE ARE MOST EXCITED ABOUT FOR 2017. IT’S GOING TO BE QUITE A RIDE…

BREWDOG OVERWORKS As you read this, our construction team are currently grinding out the foundations for what will be the location for our assault on sour beer. Brett- fermented farmhouse ales, fruit-infused Berliner Weisse, sours aged in barrels and oak foudres – we can’t wait to begin harnessing the flavours that are captured by wood, yeast and the power of time. With Richard Kilcullen on board and heading up our sour programme, 2017 is going to be quite the year for fans of tart, flavourful1 beer. Ten NEW BOTTLING LINE We are constantly looking at ways in which we can upgrade our brewery – and this year we are Reasons to replacing one of our longest-serving pieces of machinery. Custom-engineered for us in Germany, in 2017 we are installing an entirely new bottling line in Ellon – one capable of filling, capping and Rock in 2017 loading a staggering 46,000 bottles of craft beer an hour. With the absolute lowest levels of Oxygen pickup anywhere. They will be the freshest-tasting bottles of craft beer2 to boot.

COLDER AND FRESHER On the same lines, one of the biggest projects we have undertaken for some time is ready and waiting in the wings. Colder and Fresher is our way of revolutionising distribution of our beer – we are implementing a completely chilled supply chain in 2017. So beer, freighted to where it needs to be, in refrigerated trucks. From there, into chilled warehouses. Every part of the journey conducted in cool temperatures to ensure our hoppy beer gets into your hands3 tasting amazing.

HOP PROPAGANDA HOP PROPAGANDA – 22 – – 23 – ISSUE 40 ISSUE 40 FRANKLINTON FUNK FOX LONE WOLF With BrewDog Columbus scheduled to begin Our pure bloodline prototypes gained a huge operation and our taproom therein also throwing following when we launched the twinned gins open its doors to the people of Ohio, our entire and vodkas into the world just before Christmas – foothold in North America is something to get anyone who picked them up to take for a taste-test truly excited about. Stand by for a more detailed drive will be waiting with baited breath for the final Columbus update very soon – something else iterations to arrive. They won’t have too long to we are planning is a sister operation to our Ellon wait – get ready for the release of the finalised Lone Overworks; a sour brewpub located in downtown Wolf gin and vodka soon. Crafted from scratch in Columbus. Get ready4 for the Franklinton Funk Fox. their entirety under one roof – Lone Wolf is ready to plant a flag in a 8world of compromise.

JET BLACK HEART NITRO CANS NEW BEERS Oh yes. The canning line in Columbus is going In 2017 we will be releasing some truly epic beers to be fully Nitro powered, able to seal up the – but then, you would expect nothing less for precious cargo with an extra-special blend of out tenth anniversary of brewing. Prepare to gird gas that will deliver the ultimate pour of your your drinking fridge with the likes of Paradox Rye, favourite stout whenever you need it. So you can a collaboration with Beavertown, the rejuvenated recreate having a Jet Black Heart poured for you Born to Die and a series of small-batch releases in a BrewDog bar, at home. And if your home isn’t kicking off with Semi-Skimmed Occultist; a coffee in the US then don’t worry, as we will ship them chocolate and vanilla oatmeal milk stout. Oh – across the Atlantic to our online store and network and for your springtime drinking pleasure, Hop of bars (chilled all the5 way, of course). Fiction in cans. 9

BREWDOG: THE BOOK Whether craft beer veteran or virgin, we have put pen to paper and are in the process of dialling in a BrewDog book. Covering our beers, history and philosophy it also will branch out into different IPA styles to try, how to ace beer and food pairings And finally….we are releasing a new India Pale Ale (with recipes to take into the kitchen) and cover in 2017. That’s all we’re saying for now. homebrew with some of our brewing secrets as well as those of other breweries – many of which have never been published before. It may even contain stickers. 6 10

NEW WEBSITE AND APP We have ridden the current version of our online portal for a few years now, and it’s time to get everything refreshed. So coming soon we have a brand new BrewDog website, one that will be more interactive than ever. We are also upgrading SEND US AN EMAIL TO [email protected] the experience for users of our online shop and WHICH OF THESE TEN TITBITS YOU ARE TEMPTED BY THE MOST! AND our Equity Punks – plus we are re-tooling the IF THERE IS ANYTHING ELSE YOU’D LIKE TO SEE ON PLANET BREWDOG BrewDog app and are going to unleash it on the world – with all kinds of interesting and cool new THIS YEAR – ADD IT TO THE MESSAGE AND YOU NEVER KNOW! features. Stand by for7 that one!

HOP PROPAGANDA HOP PROPAGANDA – 24 – – 25 – ISSUE 40 ISSUE 40 NOW NEXT IF EVER THERE WAS A BREWERY WITH AN OUTPUT YOU WANT TO CONSUME IMMEDIATELY IT WOULD BE THE KERNEL. MASTERS OF THE PALE ALE, FIND THAT OPENER RIGHT AWAY – UNTIL YOU GET HOLD OF AN EXPORT STOUT THAT IS…

DRINK THIS NOW: PALE ALE (ABV VARIES) If you like your pale ales juicy – and let’s face it, who doesn’t – then there’s absolutely no hanging around when the bottle hits the shelf and then your grateful palm. Hops that yield huge amounts of citrus will lose those high-notes over time, so they really don’t require (or deserve) any ageing whatsoever. Kernel are the masters at this - their regularly changing line- The up of pales each bring something different to the party depending on what single or dual-hop they are deploying. Whatever the Kernel Pale Ale you find, drink it as soon as is humanly possible for the best flavour(s). First Time...

f you aren’t sure what to expect, many beer Do you remember your first sour beer? Did it styles can be hard to get used to the first chance leave you recoiling in horror or eager to try more? Iyou get to sample them. Head and shoulders at And if the former of those two options, how long the top of that particular pyramid would have to be did it take for you to gain an appreciation for the wild ales, lambic and gueuze, farmhouse beers and sour arts? anything else labelled under the family of sours. DRINK THIS NEXT: The first sniff of the glass brings that sudden and EXPORT STOUT LONDON 1890 (7.2 %) surprising whiff of Pickled Onion Monster Munch, The First Time is our series revolving around the or Sherbet Lemons, or…nothing you can put a finger many moments that drinking beer can lead to. Brewed to a historical recipe this beer has become a on. And the taste! Acidic, puckering and bitter, they What were your first sour thoughts? Tell us your modern London classic. Whilst it may hark back to the could take the outermost layer off a 2p coin. People stories via email or Twitter below. For Issue 41, Victorian heyday of dark beers, it is still very much a beer of drink these out of choice? we’re packing a suitcase and asking what the first the moment and deservedly occupies pride of place in the Well, yes they do. After a few the refreshing, beer you drank abroad was… Kernel’s line-up. This is the best stout in London. uplifting fruit and other flavours click, and the As such, it also deserves pride of place in your ageing cellar. whole thing makes sense. These are truly historical HOPPROPAGANDA The trademark Kernel bottle-conditioning will lead the beer to a beers from the global pantheon of brewing – long and happy development, and the mellow, smooth flavours will and yet, the first time you taste one, it just makes [email protected] only continue their journey in that direction as long as you can resist you wonder if you’re being the victim of the temptation to open it… a particularly twisted practical joke.

HOP PROPAGANDA HOP PROPAGANDA – 26 – – 27 – ISSUE 40 ISSUE 40 DIY Dog brewdog.com/diydog Martin and I (James) started We have always loved the BrewDog recipe, ever will be home-brewing back in 2005. We sharing of knowledge, yours. Copy them, tear them to could not find any beers we expertise and passion in the pieces, bastardise them, adapt wanted to drink in the UK, so craft beer community and them, but most of all, enjoy decided the best thing to do we wanted to take that spirit them. They are well travelled was to brew our own. Armed of collaboration to the next with some very old Cascade level. So with that in mind, we but with plenty of miles still left hops and a desire to recreate recently launched DIY Dog – on the clock. Just remember Sierra Nevada Pale Ale, our our project to give it all back. to share your brews, and share brewing adventure started. your results. Sharing is caring. With DIY Dog we wanted to do In 2007, we got a bank loan, something that has never been A near decade-long anthology bought some second hand done before as well as paying of BrewDog recipes, scaled equipment and turned our tribute to our home-brewing down to make it easier to follow home-brewing hobby into our roots. We wanted to take all of for those wanting to have a job as BrewDog officially came our recipes, every single last howling into the world. Our one, and give them all away go at home. DIY Dog is only original brewery in Fraserburgh for free, to the amazing global available in digital format but we was basically just a giant home- home-brewing community. have decided to re-print one brewing set up with plastic selected recipe in each edition water tanks and completely To get hold of the keys to manual controls. our kingdom, just go to of Hop Propaganda – this time www.brewdog.com/diydog and around, we are rocking the Many of the classic BrewDog enter your email address – yuzu with the gone (but not beers were developed during and that’s it. Every single forgotten) Konnichiwa Kitsune… our home-brewing days, and we still use a 50L system to develop new beers and new recipes here at BrewDog. Home- COPY THEM, TEAR THEM TO brewing is very much ingrained in our DNA at BrewDog as so PIECES, BASTARDISE THEM, many of the world’s great craft breweries can trace their origins ADAPT THEM, BUT MOST OF ALL, back to home-brewing. ENJOY THEM.

HOP PROPAGANDA HOP PROPAGANDA – 28 – – 29 – ISSUE 40 ISSUE 40 New Punk Merch! EPIC NEW LOOKS FOR FANS OF OUR FLAGSHIP More than anything else, we get asked for Punk IPA merchandise. We have been planning to switch up the threads for our best-seller for some time – and our amazing merch team have pulled out all the stops with this brand new Punk IPA range. Check out our online store at www.brewdog.com/shop or ask your nearest BrewDog Bar staff member what they have in stock! (aside from Punk on draft, of course…)

HOP PROPAGANDA HOP PROPAGANDA – 30 – – 31 – ISSUE 40 ISSUE 40 BrewDog 2016 Photo Competition Winner JAMIE DAY

ack in mid- photography experts his nearest BrewDog bar. December when emerge from their Both of which should aid Bthe decorations consultation chamber his photographic exploits were still up we launched and hand us the sealed no end. our annual contest envelope. Following their to adorn the pages of deliberations, Jamie Day Thanks to everyone Hop Propaganda with a was crowned the victor who took the time to photograph that sums up with this composition of enter – in particular BrewDog in a single frame. Punk IPA bursting forth our top three of Jamie, The BrewDog photo from the bottle! competition resulted in Radostina Peycheva and Congratulations to Jamie; many, many entries and as Jim Larm. The BrewDog his prowess behind the ever picking a winner was Photography Competition lens earned him a truly far from easy. will return just before awesome Lomo'Instant However, once the white Wide Black Camera Christmas (although smoke emerged from from our friends at let's not think about the chimney we let our Lomography, plus £50 in decorations and turkey panel of highly-trained Beer Bucks to spend in just yet).

THE LAST WORD TAKEN A BEER PIC GOOD ENOUGH TO FEATURE IN THE PAGES OF HOP PROPAGANDA? EMAIL A HIGH-RES COPY TO [email protected] AND FIND OUT!

HOP PROPAGANDA HOP PROPAGANDA – 32 – – 33 – ISSUE 40 ISSUE 40 HP ISSUE #41 COMING IN APRIL

BREWDOG COLUMBUS BREAKS COVER

SHAKING UP BELGIUM WITH THE BRUSSELS BEER PROJECT

FLAVOUR CHEMISTRY: HERE COMES THE SCIENCE

OUR LATEST RELEASES; AND GUEST BEERS

YOUR FIRST EVER FOREIGN BEER – WHAT WAS IT LIKE?

THE LATEST NEWS FROM BREWDOG, THE WIDER WORLD OF CRAFT BEER, AND MORE!

WE'D LOVE TO HEAR YOUR FEEDBACK AND COMMENTS ABOUT THIS EDITION OF HOP PROPAGANDA. PLEASE GET IN TOUCH USING THE METHODS BELOW. AND UNTIL NEXT TIME, ENJOY YOUR BEER!

@BREWDOG [email protected] WWW.BREWDOG.COM