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Short Breaks TB 0612 2019 Cover_Layout 1 02/12/2019 16:40 Page 1 December 6 2019 | ISSUE NO 2,134 | travelbulletin.co.uk Giving agents the edge AGENT INSIGHT AGENT BULLETIN BULLETIN BRIEFING TUNISIA Sandy takes a staycation End-of-year incentives to help Elite’s John Escott on the Sustainability and near Sherwood Forest you have a merry Christmas mixed news for travel in 2019 Sahara desert delights SHORT BREAKS Starring Gothenburg and Wroclaw Cover pic : © dudlajzov S01 TB 0612 2019 Start_Layout 1 04/12/2019 14:33 Page 2 S01 TB 0612 2019 Start_Layout 1 04/12/2019 14:33 Page 3 DECEMBER 6 2019 | travelbulletin.co.uk NEWS BULLETIN 3 THIS WEEK STRESS FACTORS Research by travel company app, Vamoos, has revealed that travel operators could be overestimating their customers’ loyalty, 04 while underestimating vital factors which are important to them. NEWS A round-up of news from the UK travel industry and beyond 08 AGENT INSIGHT Sandy reflects on a short break at magnificent Thoresby Hall 10 Stress about getting to the airport affects 35% of customers, the survey found. BULLETIN BRIEFING John Escott from Elite on how RESEARCH CONDUCTED on believe their customers are operators understood that agents continued to thrive in 2019 more than 1,000 travel worried about factors they their customers were likely consumers and 61 travel can’t control, such as strikes to feel stressed prior to companies revealed that or terrorism, yet only 31% of holiday, and both placed an 81% of travel companies customers agree; importance on the need for believed their customers preparation is vital – everything to be well were loyal, in contrast to just Consumers are more likely to organised, in addition to the 11 51% of customers who felt rebook through a travel holiday going to plan. they were loyal to their operator again if everything However, the similarities PUZZLE BULLETIN You could win a £50 M&S voucher current travel company. was well organised and went appear to stop there, with if you complete the Su Doku The report indicated to plan (49%); and, ignoring significant differences in the discrepancies between the post-holiday stress – a perceptions of tour operators views of travel companies quarter of consumers compared to their customers compared to customers. experience stress after their on a number of different These include: holiday, only 1% less than factors, and at various stages Underestimating the worry the number of people who of the customer journey. It of getting to the airport – feel stressed right before indicates that tour operators 15 Just 5% of travel operators their holiday. Worryingly, may need to re-evaluate believed that getting to the only 5% of travel companies what they think they know TUNISIA The latest updates from a resurgent airport was a cause of stress, know that their clients feel about their customers, how and welcoming Tunisia compared to 35% of stressed after their holiday. loyal they are, and what customers; overestimating Tony Bean, director at really matters to them in fears over bigger threats – Vamoos, commented:“Our terms of a value-add 51% of travel operators research showed that tour proposition.” 16 SHORT BREAKS Published by : Printed by: Buxton Press @TravelBulletin Now is the time to sell breaks to Alain Charles Publishing (Travel) Ltd Subscriptions are £125 p.a. 020 7834 6661 @TravelBulletin Iceland, Gothenburg and Wroclaw University House, 11-13 Lower Grosvenor £195 overseas Place London, SW1W 0EX ISSN: 0956-2419 www.travelbulletin.co.uk Travel_Bulletin S01 TB 0612 2019 Start_Layout 1 04/12/2019 14:33 Page 4 4 NEWS BULLETIN DECEMBER 6 2019 | travelbulletin.co.uk Jet2 hopes millennials feel their new vibe Jet2 is seeking a young, experience-driven market with Vibe products. JET2HOLIDAYS HAS • Iconic Vibe: A collection advantages including VIP launched 'Vibe by of standout, world- customer service with Jet2 Jet2holidays', targeting renowned hotels such as flights, transfers to and from ‘millennial mindset’ Ushuaïa Ibiza Beach Hotel, the airport and two, five-star holidaymakers who want to Ibiza Rocks, Hard Rock hotels included. Agents can experience more than a Ibiza, BH Mallorca and Noa also offer 22kg baggage typical ‘18-30s’ holiday Glamping Resort. allowance and holidays of overseas. Although the new • Party Vibe: Great value any duration to suit proposition focuses on hotels in the heart of the customers’ budgets and younger customers and best party resorts, suitable availability, all for £60 per millennials, it has been for those looking for less person deposit with part tailored for a broad audience of the frills but more of the payment plans available too. which includes first-time thrills. In addition to a website holidaymakers, bucket • Pure Vibe: These hotels and 76-page brochure, the listers, and the over-25s mean that customers can operator's trade team is experience-driven market. enjoy pool parties, live rolling out a programme to To meet this demand, Vibe performances and daytime help agents understand and by Jet2holidays has grouped DJs at their hotel. sell this new product to an extensive collection of • Chilled Vibe: These customers. This includes hotels across almost 50 hotels offer sophistication promotional executives resorts into four groups or and exclusive extras, working over the winter to ‘Vibes’. The four different which are perfect for support agents, dedicated Vibes include iconic hotels Instagram and poolside sessions on the company’s and concept hotels with lounging. Earn Your Wings training upmarket beach clubs, and Vibes offer an easy and programme, webinars, trade budget hotels in the heart of smart booking option for emails, social media support, the clubbing capitals. agents. Agents can target and branded merchandise. The four vibes are: customers with a range of www.jet2holidays.com/vibe Off-season surprises in Ibiza with Nobu and Zafiro AGENTS CAN suggest a trip to Ibiza in spring, when clients can enjoy the secluded coves and beaches of Ibiza before summer. Nobu Hotel Ibiza Bay’s “My-Ibiza” experiences allow guests to discover Ibiza in their own way. Curated picnics are delivered to scenic spots, and Bali-bed butlers can bring everything from iced towels to turmeric shots and fresh sushi rolls. There are one-to-one diving expeditions with a marine biologist and bespoke yacht trips to showcase the island’s insider spots and scenic bays. Zafiro Palace Hotels, meanwhile, are tucked in different corners of the island, ideal for exploring off-season gems such as family-run wineries. The autumnal temperatures are inviting for cyclists and hikers as well as culture lovers who will be drawn to Palma’s La Seu Cathedral. www.ibiza.travel/en/ S02 TB 0612 2019 News 1_Layout 1 04/12/2019 14:37 Page 5 DECEMBER 6 2019 | travelbulletin.co.uk NEWS BULLETIN 5 Travel Counsellors celebrates a quarter-century ‘Tis the season to head to the Med TRAVEL COUNSELLORS celebrated its 25th TRANSFORMING INTO a winter anniversary by packing its wonderland, Kempinski Hotel new Manchester venue with Bahia, a luxury escape in nearly 2,000 travel Estepona, will host its festive counsellors, supplier celebrations until January 6. partners and support teams The ‘Diamonds and Champagne from across the globe. Night’ is an indulgent cocktail Speakers included Bear dinner with a twist. As guests sip Grylls, Gary Barlow, Paloma on Perrier Jouet they will have the Faith and Dara Ó Briain. chance to select a key and attempt Chief technology officer Travel Counsellors CEO Steve Byrne addresses the agents in Manchester. to unlock a box containing a Rob Snelson revealed plans diamond valued at €2,000. to streamline the MyTC price and sustainability. and secure bookings. Guests can enjoy one of the customer app; the launch of Business development Steve Byrne, CEO at Travel many foodie events taking place in pre-made itineraries to its manager Karina Fox- Counsellors, said: “We are El Paseo Del Mar, the hotel’s booking platform – Phenix Andrews and sales expert constantly progressing our culinary hub. This will include Itineraries; and a £600,000 Anthony Lannarino tools and support through taking part in private cookery investment into the TC showcased a seven-step increased investment in our classes, a festive high tea under Recommendation Engine. process for homeworkers. technology platform, the Christmas tree or wandering With the first version due to Designed to boost sales and commitments to better through the Christmas market. launch in spring, the referrals, ‘The TC Way’ is: sustainability and bringing company will be able to make contact regularly, gain our talented community of simplify their hotel search commitment, build intimacy, travel business owners and rate hotels based on create options, present together to share their variables such as quality, quotes, overcome objections expertise.” easyJet eager to resume flights to Tunisia EASYJET IS keen to restart flights to Tunisia WTM to find a way to work together. As 2020 approaches, the after a four-year hiatus in the wake of the According to Travel Bulletin sources, the Kempinski Hotel Bahia is 2015 terror attacks. At the time, multiple discussions between easyJet and Tunisia transformed into a circus-like fun European carriers stopped flying to the have been productive and encouraging. fair, where guests can indulge in a popular north African destination, although Finding an open skies agreement to suit all four-course meal accompanied by security measures at hotels and airports have stakeholders has been a major stumbling live performances before the New been stepped up in the meantime. block for airlines. Factors such as delays Year is toasted with a firework While he was not able to give exact dates caused by Brexit have stalled the ratification display. There is also a kids’ party. for resuming Tunisian flights, easyJet of an EU-Tunisia agreement, despite this Superior rooms start from £150 Holidays chief executive, Garry Wilson told agreement being signed at the end of 2017.
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