Richard Nixon Presidential Library Contested Materials Collection Folder List

Box Number Folder Number Document Date No Date Subject Document Type Document Description

44 9 12/20/1971Campaign Memo To: H.R. Haldeman From: Harry Dent RE: For Your Information RE: "Listening Post" Preliminary Survey Results, 12 December 1971. 2pgs

44 9 Campaign Memo To: Mort Allin From: Gordon Strachan RE: For Your Information RE: article from Dec 3, 1971, titled "Poll Finds Reversal: Shift Against Nixon's Vietnam Policy Seen." Article attached. 2pgs

44 9 12/6/1971Campaign Memo To: Charles W. Colson From: Jon M. Huntsman RE: Poll. 1pg

44 9 11/30/1971Campaign Memo To: Jon Huntsman From: Bruce Kehrli RE: Comment on Polls showing trial heat results in the future. California political brief from November 24, 1971, attached. 2pgs

44 9 11/12/1971Campaign Memo To: Gordon Strachan From: Jeb Magruder RE: For Your Information RE: Summary of October "Listening Post" information for California from Thomas Reed. Survey Results and Issue Clusters Over Time: "Most Important State Problem" attached. 5pgs

44 9 11/10/1971Campaign Letter To: H.R. Haldeman From: Thomas C. Reed RE: Summary of October "Listening Post" for California. Survey results and Issue Clusters Over Time: "Most Important State Problem" and "Most Important National Problem" attached. 4pgs

Thursday, February 09, 2012 Page 1 of 2 Box Number Folder Number Document Date No Date Subject Document Type Document Description

44 9 10/12/1971Campaign Memo To: H.R. Haldeman From: Gordon Strachan RE: L.A. and Orange County phone study that states Kennedy but not Muskie would win CA in a three way race. "Listening Post" data and Issue Clusters Over Time data attached. 7pgs

44 9 10/13/1971Campaign Memo To: Bob Haldeman From: Harry Dent RE: For Your Information RE: September "Listening Post" survey results from Thomas C. Reed. Results and Issue Clusters attached. 5pgs

Thursday, February 09, 2012 Page 2 of 2 J)ate;

H. R. HALDEMAN O~~ FROM I ~RRY DENT~~ please handle______

For your info'mation, .; L i"s TEN I N GPOST' . ".

. . ~rel1minary Survey Res\llts I 12 December 1971

1013 Telephone Interviews in Los Angeles and Orange Counties I November 1971 '''.

1. DEMOCRAT PRESIDENTIAL PRIMARY (Democrats only)

This Survey November October September August

I E. Muskie 31% 30% 34% 18% E. Kennedy 27% 26% 29% 32% H. Humphrey 15% 13% 8% 13% G. McGovern 7% 10% 10% 8% H. Jackson 6% 2% 2% 4% J. Lindsay 2% 5% 5% 8% All others 13% 12% 12% 19% f • 2. GENERAL ELECTION

To measure a base level of support: II Now , if the election for President were held today and were running for re-election would you vote for . l him? " No Yes No Depends Answer

This survey I November 27.3% 43.8% 26.4% 2.6% October 28.6% 42.6% 25.5% 3.3% September 28.9% 40.5% 22.9% 7.7% August 30.4% 43.5% 17.6% 8.5%

Head to Head: No R.Nixon E. Kennedy G. WaB:r.:e Answer

Total, L.A. & Orange Co. 41.7% 39.4% 7.3% 11.6%

Republicans 84.0% 7.7% 3.7% 4.7% Democrats 20.3% "60.4% 7 .8% 11.5% Independents 36.2% 31.0% 13.2% 19.5%

L. A. County only* 39.0% 42.5% 7 .4% 11.1% Orange County only 58.5% 20.5% 7 .0% 14.0%

Total, L. A. &: Orange Co. I August survey 39.4% 44.0% 8.5% 8.0% *Los Angeles County is reasonably representative of California as a whole. THE WHITE HOUSE IJ -(l WASHINGTON t.P:­

FROM: MORT ALLIN ~~~

TO: 0Qfdon'St-rCt..cha..,..

FYI I , _·"AIY/~·L.\.. I II h(~-A- x.rr:' . r1~~~--.d 4:, Iltor~ 1L> (0 If, . r:J.. xVV'1' ~ ~I,/VJI 'r'- ~ o~tr -t d 20 Pa;tf-Fri.,Dec,3, 1971 J!.ou5lnGrlt~t:imr;l Judge Files I :p,!, PRICES EFFECTIVE POLL FINDS REVERSAL Suit to Test I ~~ ,"Tf,~,~~~·DEC.5 f I Shift Agains~ Nixon's E~:::~?,,~,,~~:~ I t>,' I . / P""'"T!: r=I.-' I f VI"etnan1 Policy Soen v;"ed of ~lr. !'\lxon's polio cili;$, 43% app:oved and i I • The Off:-';I "~Sf 11,% had no opLlion, Field If. ~~ i Ai;um '0i 1971 said. ; -f • n.e Or:~i'a! 1'; In May, 1971, he said, ,tj S'n£'"~'17 S~' those approYin; prevailed It • Ic2 _~2S LP R; oyer opponents 45<:;' to ," Picture cook 1 4Y~. while in June, 1970, i :l' supporters prevailed 46'0 I "~ COMP~ SABBATH SERVICES-ALL ARE WELCOME '. '1 to 40~c, I le '~_ A total of ;j{'c of Cali­ ; (ven;ng Strvitt-fr'doy, De(. 3, 01 8:15 P.M. fornians, inclt:1ing a ma· t, BISHOP GERALD KENNEDY joritv of DelTIc<:ral~ and a .• Bishop of the United Methodist Church iarge minority of Repuh!i· can$ want U,S, troops to come home at a faster rate Morning Service-Saturday, Dec. 4, 10:30 A.M. '----I .. RAB81GOLOMARK /_.~' WILL. SPEAK

Parlier Mayor "d.rmfltioft "egar~in, t'.,ittrotioft fof' the IdgQr f. Mognin reHg!ou$ 5l:hool, member• • hip ancl bus lervic'll mQY "'e ebtoine. Ity tallill, the Tempte Offic ... fa Face Trial 388·2401 1ne O:'~'·.21 r lrc~ lJ- ~:j --.,,, I)eit:x~ ZLP s IIII:-~<",~~ """"'-."'" COMI H«~ r (

8TRACKT COM.PARI MEMORANDUM

THE WHITE HOUSE

WASHINGTON

December 6, 1971 DETERMINED TO BE Aft ADMINIS .. !;;' ~ 'h ,.lARKING E.O. )20~~. ~~~i:on 6-102 By_W-IJM.L_.hA.L: • .v<.d.. e_5.::J3~.::~_

G Q~.FID:E HTIi\L

MEMORANDUM FOR: GHARLES·W. GOLSON. r FROM:" JON M. HUNTSMA~ SUBJECT: California Poll

It was reported in the December 3, 1971 News Summary that a California poll reported that a majority of people feel the President is not pulling U. S. troops out of Southeast Asia fast enough and that the majority feel the war V;;ill be a key is sue in the 1972 campaign.

It was requested that you advise the President which poll this is?

Please submit your report to the Office of the Staff Secretary.

Thank you.

cc: L. Haldeman Alexander P. Butterfield

6 O~l FInEP'lTIAb­ ~ :--,' ..;;:J_\•.,,_~ '_"-'--I _\...... :..1-_'-...... *

so r2S'l4.:"~C;...;. 1

iG. the doubtL.:;.l colurn:J.. Acco:aiingco p()~l;:; co~-;.e cy wi~)es out McCloskey with 78. 3t:..t in the ge~1.e~al clect::'o ..1. vo'te for the Preside:J.t, c.own :;:1'0:-':1

C ongr e s sional:

Caliiol-::lia will gain five new seats. :Lt is ~.;hought at least three 0::' ehe sea;:s will go to Southern California. A September poa has Ca:ifornians I' Cranston and Tunney as doing a Ilfair to good job. II /;1 Y ,

Chairman - Putn.am Li vern'~ore -- 41514:2:1. -3430 Natll. COYrlL'nitteem:::cn - Thor:nas C. Reed 41.5/.;,56-73:0 Nat'l. COIT.unitteewornan - Mrs. Eleac,or R. Ric.g -- 714/435-4524 COMMITTEE FOR THE RE-ELECTION OF THE

November 12, 1971

FOR: GORDON STRA

FROM: JEB MAGRUDER

For your information•

• . The California Delegation to the Republic~.l National Convention of 1972 pledged to the' re-election of President Richard M. Nixon Governor , Chairman Thomas C. Reed, Vice Chairman

10 November 1971

Mr. Jeb S. Magruder Committee for the Reelection of the president 1701 pennsylvania Avenue, N.W., #272 Washington, D. C. Dear Jeb: Enclosed is a summary of our October IIListening Post" information for California. . If there are particular points of interest to you which you would like to see included in these con­ tinuing surveys, please let me know. ve~t regards, ~.~ Thomas C. Reed TCR:st Enclosures .~ ~W2- ~£ s~ ~ v-aJV-c~ . '" )(,4 D~ 'f -If \ ~ \0." lV~",~ T

Post Office Box 371 • San Rafael, California 94902 • (415) 456-7310 tt LISTENING. POST" Preliminary Survey Results ~ 9 November ~ 1971

1,004 Telephone, interviews in Los Angeles and Orange Counties ~ October 1971 , \ .< 1. REPUBLICAN PRESIDENTIAL PRIM~RY (Republicans Only)

"IF the Republican Presidential Primary were held today, and the nominees were Pete McCloskey and Richard Nixon, for whom would you vote?"

This Survey tvay 1971 October September August .Statewide

Nixon 78.4% 80.4% 75.1% 74.4% McCloskey 5.8% 7.2% 7.5% 7.7% Undecided 15.8% 12.3% 17.4% 17.9%

Due to the consistency of the response, we do not plan to ask this question again until Spring. Next month we will attempt to evaluate the UROC challenge.

2. DEMOCRA.T PRESIDENTIAL PRIMc\RY (Democrats Only)"

"Which Democrat would you personally like to see nominated for President?" Only 33% respond. 67% have no choice at present.. Of those who do respond: This Survey C October September August

E. Muskie 30% 34% 18% . E. Kennedy 26% 29% 32% H. Humphrey 13% 8% 13% G. McGovern 10% 10% 8% J. Li.ndsay 5% 5% 8% H. J3.ckson 2% 2% 4% All Others 12% ·12% 19%

3. GENERAL ELECTION

To measure a base level of support: "Now, iF the election for President were held today and Richard Ni.xon were runni.ng For re-election, would you vote for hi.m?"

Yes No Depends No Answer

This Survey, October 28.6% 42.6% 25.5% 3.3% September 28.9% 40.5% 22.9% 7.7% August 30.4% 43.5% 17.6% 8.5%

There was no head-to-head question this month. Ni.xon-Kennedy-\IVallace will be available next month.

4. ISSUES: Graphic presentations on the ftj\Aost Important Problem "Facing the State (Nation)" are attached. ~,. ~ 'f ,..---z, '--J J f() o ISSUE CLUSTERS OVER TIME: "Most Important State Problem"

Sept.-oct. Ntay August- September-··October­ November-

, ' I I • ~ ! : , , , I. 1 ' I • , • • ..1. I . ~ i ' . '. 1 1i " ,.:"I: I' . " .' I ,.11.,,. 'kt·· r I ! I , , , i ' : . I :' •• I I .; I I I , ., . I ~ ! ! ': . • I I I, •• ., I · I : • . ' • : . " .':': .. 'J' ... I: :. l : :. :: :: I . • I If.. • . '.. r i. , ! ~ , I • • . : . . • . .. • , _~, •• L...:-.L...... __.___ ,. ~l ~_~ .. .!_._ ,_~ ~.~-: ...., . ,:"".!~~ J-L:_ .. f-~~ , -...,...---' . . ~--. 70 . , I', ! I' , '" ,. I I . : J •• ,: • I I .• fl' I J ; I'. , . .. 1 , t \ " ~ , , : I I: • r : . , ! • It. ~. • ~ : : . : : : : ~ i I , . t· I ! : 'I 65 . ., , ': 'j" , ... ;." ';', !;:;: I. , i I' i:. ; !' ; , ' J, ': :' : ' [' , ' I ' • I I , , ' ! l: :. ,I ;: , ,• :.;: : ' , -: : : ; ; I .. , , .! :. ~ ~ : ~ ~ I , ,: ~,: '!;': ... _ • , _ . ~ '.' --'-....-.4.,..... 60 . L.'~.-.~f'" -l_._~!_ ~------+---...... '-~---'-+--.....---.....:... -t----+--"'--, -~._- -+----1' I .,. ,: ; \ . :. ! i I. :. • 1 , it I" ~'li~;::i:;~I;':~~;::: .:.:: I: .. I ,: ' ! , i. !! " , ~ '1 \': :: 1: ':"":'1' '! '" :'~" 55 ~ , I , , I J I . , ' 1 ' ,: I 50 , . '" ,j ,., 1 ' .. ., 45 , ' ! .! ., .; I, t • ! i, ., , .. j 1 . " 40 ; " I' :., '~:"j---: ~~~ '~":::i : .ll;;;;·i. ·· ... .., .' ' . . ' .. I .,::, . . •. .. .1,.,"" ,,: . " .: ; . I" , , • I I • • I I"'" · i: : ' .. ; ... I;: : ;! : : ,, ~ . .. ' "·1 :;.. I, , 35 ------'.~ ~ , KEY: ,- ­ , I , -­ , . . . . I. . .. i : : • •. : : ;.:.: . : : ' : , . , : .. ' , • j , , ... : :~ ;:I : I ! I I .. : .: . Pocketbook 30 .---\-­ . I , ; , . , . , 1 , , : , . . , .i 25 ~ ! , , Environment '.. , ., • . " .. • I • ~ , • I ' t ••, . 1 ••• I ; , , , . :.". I . ~ " - . " Educntion/ 20 , . ,. , I , , 'i: \.., Campus 1-- ' :·1 I:' :: 0 • :. • t', • 1 I 15 I . Social Unrest !. ! • ! , , j o .,' i-?]<:::: . 10 ------­ '~, ,. ; ~, . , ~ I ' 1. : : .: , ' . " . , .. .. - .. " i· ,. , 5

0' I

II< August obscrvutions only "'* Percentages for September and each month thereafter are based on a two-month moving average of the current month plus the one prior to i.t (e.g., "September" shows moving aver'age of August and September; "October" will show September and October, etc.). -- -.. I _~--~ . _...... _.,...... i ..-...... - ...... ~_ ___...___ ~ ..._.. __.--...__.-,. _ .__.._...... ~ ...... ~ ....__... 1"\ '0 \ (J-- ISSUE CLUSTERS OVER TIME:

"Most Important National Problem"

September­ August September October· November December January February Mlrch April ·M October 1970 1971 . 1971 1971 1971 1971 1972 1972 1972 . 1972 19j ...... _.... i.... ·- ·· ·-··i···~·:-····l-~--:--·r .. -.!---..~-..--.:-~. -.-_ .._-_.._.-._. I • i . I I . : . .

I I !' .. I • I I . I·• .i . ,I· f' ! ..' .--·--)"-:---;--o--r· Ii' i.. ·· I '. . H _____.-.­ 'T-··---:-i , " , ; I I I , , _.. 4 . •• _~ ------...._ ...-----.....--...... , -. !-- ... ·-1.•.. ­ ----I-~~~-'·I ~~~-·-l-- .I ", , G ' -)..·'O'~...wa;v . I : ":::: ~~ _ . _ ~ . : . I. :. • I ...... , ...... •. -~ .. ~""- _. i " .... ' . : ( : ~-.:. i..------. ..:-.-----. 11 ~ . . , . -i\'" ...... _._ .....-..\...... -.-. .I

1 ! . . -I I . : I".' ! . . .

I '~.: I:. I. ;:. u"-l, I , I .:. '---. I I ' I . ....- ... _.", . , ...... -. ~ . ; - . . I ~ - ' -T~.~---!.-:-:- . ~.--j--- ' --""r--'-"-'~- : -;'

" ··1• , • 't o . . j . , : . , .. . i . I I v ; I ·1 i· I he ~Ocl<~GtbookI • I , .\ Er.v ii'onm6nt . --.-----.. • -----• . • I t .. . _._. _ .. • - •. •• _ • .•.• . _. _ .... _ ._.- ...... ( 1i W,," nlvl W,,'ld Peace . I ...... -- 0 Social Unrest

* August observations only »"~ Percentages for September and each month thereafter are based on a w9-month moving average of the current !'Ionth plus the one prior to it (e.g., "September" shows moving average of' August and September; "Octnhcr " w U I show Seotember'and O~tober. etc_ '\.' . The California Delegation to the Republican National Convention of 1972 pledged to the re-election of President Richard M. Nixon Governor Ronald Reagan, Chairman Thomas C. Reed, Vice Chairman

10 November 1971

Mr. H. Robert Haldeman Assistant to the President The White House Washington, D. C.

Dear Bob:

Enclosed is a summary of our October "Listening Post" information for California. '

If there are particular points of interest to you which you would like to see 'included in these con­ tinuing surveys, please let me know. ~;:=dS'

Thomas C. Reed

TCR:st

Enclosures

Post Office Box 371 • San Rafael, California 94902 • (415) 456-7310 If LISTENING. POST" Preliminary Survey Results, 9 November, 1971

1,004 Telephone interviews in Los Angeles and Orange Counties, October 1971 ( 1. REPUBLICAN PRESIDENTIAL PRIM~RY (Republicans Only)

"If the Republican Presidential Primary were held today, and the nominees were Pete McCloskey and Richard Nixon, for whom would you vote?"

This Survey fV1ay 1971 October September August Statewide

Nixon 78.4% 80.4% 75.1% 74.4% McCloskey 5.8% 7.2% 7.5% 7.7% Undecided 15.8% 12.3% 17.4% 17.9%

Due to the consistency of the response, we do not plan to ask this question again until Spring. Next month we will attempt to evaluate the UROC challenge.

2. DEMOCRAT PRESIDENTIAL PRIM6..RY (Democrats Only)

"Which Democrat would you personally like to see nominated For President?"

Only 33% respond. 67% have no choice at present-. Of those who do respond:

This Survey October September August

E. Muskie 30% 34% 18% E. Kennedy 26% 29% 32% H. Humphrey 13% 8% 13% G. McGovern 10% 10% 8% J. Lindsay 5% 5% 8% H. Jackson 2% 2% 4% All Others 12% 12% 19%

3. GENERAL ELECTION

To measure a base level of support: "Now, i.F the election for President were held today and Ri.chard Nixon were running For re-election, would you vote For him?"

Yes No Depends No Answer

This Survey, October 28.6% 42.6% 25.5% 3.3% September 28.9% 40.5% 22.9% 7.7% August 30.4% 43.5% 17.6% 8.5%

There was no head-to-head question thi.s month. Ni.xon-Kennedy-v\!allace will c be available next month. 4. ISSUES: Graphic presentations on the "Most Important Problem Facing the State (Nati.on)" are attached. Ai - \ ~ I • ISSUE CLUSTERS OVER TIME: "Most Important State Problem"

Sept.-Oct. Woay August­ Septembe~··Octobe~ Novembe~ Decembe~

.. , • I : 1 .. , 1 I. , ' ! ::. .. , . • 1 I . , I :_ ~l.: _~ .. 1-:' :_~ ~_~.~_; .. I. _~~J.~~~ __• _-'- ...... _1-...... 1 --+---... ·· -T-~.I · 1 , . , 70 I . I I ' I . . I~·-·-·: · ·I I , . " . . ; I . I ., j. , . : \' : 1 I I, I I ' , . , ' I ! I 65 : :: : I " I ,I j .; " ' : : . I. , . .,. I . I :.'. ,,:. t . . 1: I I' t I . " • . I I' ' . "1'1'. . I , • , .. _.. .. _.t ... .. ~...... ---.4 . ""' ...... L . _.~. .L....-~ - ...... _ .• .. ->...-1­ -+ :..-..:-t-­. --~ . :L I":.~:_" ..:.r....:...... :..~..:.... . ~ 60 . ' I .• '. .., I • r • • ~ • ) t : I , • • • ! i I . :. ' i , I ' 1 .. , ' • , , 1 ••• ~ T • •• I •• I •••• • • • ••• ' l ' • r , I I' l i ,; • I , ! ! ! 55 I. I I' 1 ~ ~ 1 ~_l . : I 50 I· __ ___ ; ~ ,...~ ;-1. :.. :.; t·· ., ~ ) ... ~ .. ~_.. · · l'~~'" , : I ! i" , , " '" , . ! . 45 : . ! 1 , ; : 1 . ! . ~. '" ;! I , . ' II, " • ::' " 40 -----_.­I i , , , • I I ; • t , , , • f • i ; I. 35 i • 1 .;I..,. ;';. I ~ ~ KEY: I .' ' ; : , ; , ..: : : " I • ; I f ~ • • :! ;, ;: ! I J I , ': .; . 30 j _ . ·~L:~~~~_~~:---'-~~ Pocketbook • I :.-.-,~:-.I , . · .1 , , . . , " • . , I • I • : , . ·i ; 25 . · , Environment • I 1 • • ...... t • , , • , • ' , ' o f t • ' ­ . ~ I ; · I . " l I : • · , , I , I, 20 EducCltion/ •• I • , . I' I,'.:: .. \ ... 1 • I I •• , I I . " I! . . I i\£;\"~. C3.mpus I" • , ; , j , ! •• • , ' , • 1 15 I • • • ~ Ii I , , · 1 Socia1 Unrest I o ../ ; . .1 . I 10 ----J-'.~. ~~: ::,~ ~ ' .- i · ··. ..,. .- .~ , • I ~ i· 5

0' J • August observ.:ltions only .* Percentages for September and each month thereafter are based on a two-month moving average of the current month plus the one pri.or to it (e.g., "September" shows moving aver'age of August and September; "October" will show September and October, etc.). .. ------'------.~--- • ----.-..---~..-.-...---.- ...---.. -. --•... 1) (\ o ISSUE CLUSTERS OVER TIME

"Most Important National Problem"

September­ August'" September'" !" October : November December January February fv\arch April . N\3.. October 1970 1971 . 1971 ! 1971 1971 1971 1972 1972 1972 . 1972 1972

'--"i' -.--:. - . ~ .. i,· -~--~'r'~-', ' - · I--- · ~-·--i· -.-...--_..--_ ...... , I , I . . I I ! , . :. .;. I ;'. ': '. . i I I ,. .. ':. I' • I 1 --,,". ---...-._-•._. • ".'1- .­ . .. ------...,----1 .--·--I · -~--t·-~---1- : I .: " 1' 1-: " ':' I ! .. i4 1 A II I ~ ~ ,--V j '"'V , ------... ._.._--...... --­. , ...... -.I -­1---- ­--1­ ------I-~----- '-I' --o'-----I-~

, (~,. I : . ~ . g:£" I 1 '-' ~ .... I I I • I , , . ' , ...... ' .. ..~ .. ~.- .. .-..... "~T ~ '-' -II------­ ,---~~- ' .­_ r---~r-- · · ·- · ·-·-·--- .. J. ; ••• •­•.- .

~~ . -"-~, .. . . . I " 1 . ' • . • - . . ...• ; " . ~ . T ' WFa.L e)- .-j'.. .----.!----:--.-- j. -----...... _...... -.__._...... ~. _._----1 I I I . I '.. ': !

I I I . 1 I , t The tbook I i, ~OCl

III August observations only •• Percentages for September and each month thereaFter are based on a twq-month moving average of the

current month plus the one prior' to it (e.g. I "September" shows moving average of August and September; "October" wHl show September'and October, etc.). / 10-12-71

TO: H • R • HALDEMAN

FROM: GORDON STRACHAN

Although you don't usually want to see state polls, this L.A. and Orange County telephone study by DMI is interesting in that Kennedy but not Muskie would win California in a three way race.

The most important state and national problem is the pocket­ book, while the second most important state problem is the environment. • "LISTENING POST" EXHIBIT A

"Listening Post" consists of I, 000 telephone interviews monthly Republican in Los Angeles and Orange Counties. Respondents are those National over 18, whether registered to vote or not. .Committee. Voting patterns during the 1960's indicate that if one knows the

vote results in L05 Angeles and Orange Counties I he also knows

Thomas C. Reed the upper and lower bounds of all statewide results. In particu­ Member for California lar, Nixon or Reagan, when running for President or Governor, Executive Committee Republican National Committee never did bette~ statewide than their percentage of the total vote P. O. Box 371 San Rafael, California 94902 in Los Angeles ~nd Orange combined, and never did worse than (415) 456-7310 their percentage in Los Angeles alone. I, The 1964 Goldwater presidential election involved a north-south split, but even so, the rule was approximately correct. The chart below illustrates this result.

\H5 t... ~ t... t...+-'• t...s.... O>+-' t... +-' Os.... os:: +-'S:: ~s.... os:: \H \H(I) .90 0 "HQ) o s:: 100> S::S:: S::S:: s:;:"d s:;:s.... ::"d /tis.... s:;:"d /tis.... 0 ..... 00> "d..... 010> 0 ..... 010> X01 x:> ....-101 /tI:> 10:> ..... Q) ..... 0 00> 0>0 1S~ (1)0 z·t:t z(!) (!)t:t cx::(!) . zt:t Q::;(!)

60 % of all votes cast for office 50 .

I I 40 0 N <.0 0 '<.0 <.0 <.0 <.0 r--. en en "'"0"1 en en ...... , Since President Nixon and Governor Reagan will be the principal political figures in California in 1972, it seems reasonable to sa ve costs by tracking only in Los Angeles and Orange Counties and extrapolating statewide implications.

The polling organization for "Listening Post" is DMI. The project contract con­

tinues monthly through May 1972, with a final pre-primary report on 1 June I five days before the primary. "LtSTENING POST" EXHIBIT B Preliminary Survey Results, 21 September 1971

1,000 telephone interviews in Los Angeles and Orange Counties 10 August­ 30 August 1971(5 days before and 15 days after the 15 August presidential economic statement).

1. REPUBLICAN PRESIDENTIAL PRIMARY (Republicans only)

"If the Republican Presidential Primary were held today I and the nominees

were Pete McCloskey and Richard Nixon, for whom would you vote? U

May 1971 This Survey Statewide

Nixon 75.1% 74.4% McCloskey 7.5% 7.7% Undecided 17.4% 17.9%

2. DEMOCRAT PRESIDENTIAL PRIMARY (Democrats only) "Which Democrat would you personally like to. see nominated for President?" Statewide

1\ Field" Poll This Survey Published 9/8/71

E. Kennedy 32.3% 37.0% E. Muskie 17.5% 19.0% H. Humphrey 13.1% 13.0%

3. GENERAL ELECTION

A. Nixon-Kennedy-Wallace: "Now' suppose the election for President were I)eld today and the candidates were Richard Nixon, Republican; Ted Kennedy, Democrat; George V{allace, American Independent; how would you vote:

Nixon Kennedy Wallace No Answer

Total 39.4% 44.0% 8.5% 8.0%

Republicans 75.1% 12.0% 7.5% 5.4% Democrats 19.8% 61.4% 8.8% 10.0%

Age 18-24 25.2% 65.4% 4.9% 5.5% Age 25-34 34.1% 50.6% 8.6% 6.7%

Spanish surname 22.3% 61.7% 8.5% 7.4%

1 "LISTENING POST" Preliminary Survey Results, 21 September 1971

B. To measure a base level of support: "Now if the election for President were held today and Richard Nixon were running for reelection, would you vote for him?

Yes No Depends No answer

Total 30.4% 43.5% 17.6% 8.5%

Republicans 58.8% 16.6% 19.1% 5.5% Democrats 14.3% 60.8% 17.9% 7.0%

4. MOST IMPORTANT PROBLEMS:

National:

Economic (inflation, unemployment, etc.) 35% Vietnam, war and peace 20% Environment 12%

State of California:

Economic 55%(1) (Unemployment 20% Too much Welfare 19% Taxes 10% Inflation -.2.%)

Environment 14%

2 "LISTENING POST" Preliminary Survey Results, 8 October 1971

1,000 Telephone interviews in Los Angeles and Orange Counties, September 1971

1. REPUBLICAN PRESIDENTIAL PRIMARY (Republicans only)

"If the Republican Presidential Primary were held today, and the nominees were Pete McCloskey and Richard Nixon, for whom would you vote?" This Survey May 1971 September August Statewide

Nixon 80.4% 75.1% 74.4% McCloskey 7.2%1 7.5% 7.7% Undecided 12.3%; 17.4% 17.9%

2. DEMOCRAT PRESIDENTIAL PRIMARY (Democrats only)

"Which Democrat would you personally like to see nominated for President?" This Survey September August

E. Muskie 34.0% 18.0% E. Kennedy 29.0% 32.0% G. McGovern 10.0% 8.0% H. Humphrey 8.0% 13.0% J. Lindsay 5.0% 8.0% B. Bayh 2.0% . , 2.0% H. Jackson 2.0% 4.0% All Others 10.0% 17.0%

3. GENERAL ELECTION

A. Nixon-Muskie-Wallace: "Now suppose the election for President were held today and the candidates were Richard Nixon, Republi­ can; , Democrat; , American Indepen­ dent; how would you vote?"

Nixon Muskie Wallace No Answer

Total 39.6% 36.5% 7.8% 16.1% L.A. County only 38.0% 39.0% 6.6% 16.5%

Republicans 79.2% 7.8% 4.4% 8.6% Democrats 19.4% 63.0% 8.4% 9.2% Independents 27.4% 40.3% 21.0% 11. 3%

B. To measure a base level of support: "Now if the election for President were held today and Richard Nixon were running for reelection, would you. vote for him?"

Yes No Depends No Answer

September 28.9% 40.5% 22.9% 7.7% August 30.4% 43.5% 17.6% 8.5%

Graphic Presentation on "Most Important Problem Facing State or Nationtl is attached. - ,- . !:...r-.~ •...;...... / '.-J ~~ ~~..J ~':'--:.J W ~ U ,~,-,"u..J :..-..1. L...... : ~..~ G·,~~. L ;".d. ~_"" " " ,.,.". • ... .. ' ;~ "'. i , I 1 ISSUE CLUSTERS OVER TIME

"Most Important Stag;. Problem"

Scptcmb0r­ r j November Decembei'" ..January February. tv'Iarch Octoberi970 1971 1971 1972 1972 ~g72

I c, ·· .i I ' ...... •... I . I i 1 i j . I l J ' I ' . ' I '--40· I . 1 • I -----.. - ...... _...... _._-- .------..-- --t-r-- -- T -~-r! -----'------t-~----"------i /­ ! ; ! i . I ! I , '; . i j , . . .). , i i. I ~ . - :~- ,! !,-30· . - .­ ---­ • • _. _ . • •• •­ • ___• •, . ______• ______... 4______I j I J t. 20 ., .--•. +i ...... ­ ..- .•. ._.__• ------..-, ----.._---_...... _--_._-_...... --_ ... _ .. --.• '---.' • • 1 I i I 1 J : 1 1- .. 10: .._..•--_ ...... -..._--_._- - -. - .... .--.--- ....- ~..----..------...... _- ..- "- -... ­ I. •• I I I

1- .. 0: I '\-,r------.J I J 'The pocketbook The ~nvironment i ~- ...... - I ..~.. ­ - ..:. .j - _ • • _ .__. ....- - .. , . ---~• .-­ _ • ------­ 1' __'_'__" _ _"_ --_• ._-.­ - • .-­ ...-_• . Education/Campus Socia 1 Unrest

* August observations only ** Percentages for September and each month thereafter are based on a DNo-month moving average of the current month plus the one prior to it (e.g. 1 "September" shows moving aver'age of August and September; "October" will show September and October 1 etc.). _. ..._=$::;== _, W044 .. e:=== ...i . I .• .:. ;• • • ••• 4". \. ­

ISSUE CLUSTERS OVER TIME.

!!Most Important National Problem!!

LSc:p~c~bc:--- Augvst ;,: Scp~cr:-Jbcr' '" '" October Novc~bcr December ub.nU2.ry FebrL.O.ry fV\.l.r'ch Ap;-il. · i Oc~c~r 1970 1971 1971 f 197, .971 1971 • 1972 1972 1972 1972 ; ~ i ir-' .. -. . --'-_._" ---_ .. __._.(._.- ---_...... _.._----_.- _.._---.-._-.--_ ...._-_._.. _.. ~ l ~ ~ : I · , • I : ~ r! ~ L __ t -L,.o. L -. ______._·___ '------,-----_..--:-._ .. _---1 : ,; I .I ! ~ . : i' : ~ ! I; . ! ; l : t I ': ; ~ -30 : ~ - .. - .. · -'" ,_... .. _. -----_._--.._------...... -- .

rr _

_ - I .-F .=-. / , ..,... '.-::;:;;;ii ,.""~ • 1 . ~~ ! .• _ 20. . - .. -. .-.-., ...... ,...... - (~ . . •.- . I····---·--:·~ ..·---... ~-I. .1 ___' ___.1._. .•.-._.••. _­ . , I '-... . I

: I i I' I · il , · . ...: i I' :. . ~ - ,0 ... ~ ...... ~.,. .... ! _.•..-_ ...... _ . ; ~ ...... -.. --' :': i - .--- .. ;------.;--..---- ~-~-.----;- ....------7·--·-··--·-....· • . ----...... _- t ... ~! ! . ~ I ,,' : Ii' . ,.. II I I . i _ o. i l\; ! '..~~~'-' . j j I • . i Pocketbook . i I Tn~ C::::~wi.ronm8nt . :... .. I. .. I '. . p . . I I , . . \IVo.r 2.no \/\1':>1"'10- ea-ce-" ...-.-.--.•... - ..---.----1.--. :.------.... ---... -.--...- ....- .. - .. --...... -.. -...... '. .. ~ oClaL LJnY'e st

>,< At,;g\.)s~ observati.ons only )~ >:-: ?ercentages FoY' September and each mO:'1th ·thereafter are based on a tvvo-mo:'1th movi.ng average of the cUY'rent month p:us the one pri.or to it (e.9., "September!! shows moving a~erage of'August and September; !iOctoberl! will snow September and October, etc.). THE WHITE HOUSE WASHINGTON @- Datel October 13, 197~ TOI BOB HALDEMAN

FROM. IIlUUtY DENT ~ please handle______For your information;;: V' ~ tc\\\ epubUcan ational ornmittee. 8 October 1971

:nas C. Reed .ber for California ~utive Committee ubfican National Committee . Box 371 Rafael. California 94902 ) 456-7310

Mr. Harry S. Dent The White House Washington [ D. C • • Dear Harry:

Enclosed are the results of our September "Listening Post ll survey. I thought you mi9ht find them of inte~est.

Very best regards I C--.-~---- ') o-w- Thoma s C. Reed

Enclosure TCR:h "LISTENING POST" Preliminary Survey Results, 8 October 1971

1,000 Telephone interviews in Los Angeles and Orange Counties, September 1971 1. REPUBLICAN PRESIDENTIAL PRIMARY (Republicans only) "If the Republican Presidential Primary were held today, and the nominees were Pete McCloskey and Richard Nixon, for whom would you vote?" This Survey May 1971 September August Statewide

Nixon 80.4% 75.1% 74.4% McCloskey 7.2% 7.5% 7.7% Undecided 12.3% 17.4% 17.9% 2. DEMOCRAT PRESIDENTIAL PRIMARY (Democrats only) "Which Democrat would you personally like to see nominated for President?" This Survey September August

E. Muskie 34.0% 18.0% E. Kennedy 29.0% 32.0% G. McGovern 10.0% 8.0% H. Humphrey 8.0% 13.0% J .. Lindsay 5.0% 8.0% B. Bayh 2.0% 2.0% H. Jackson 2.0% 4.0%

" All Others 10.0% 17.0%

3. GENERAL ELECTION

A. Nixon-Muskie-~vallace: "Now suppose the election for President were held today and the candidates were Richard Nixon, Republi­ can; Edmund Muskie, Democrat; George Wallace, American Indepen­ dent; how would you vote?" -, Nixon ~1uskie Wallace No Answer

Total 39.6% 36.5% 7.8% 16.1% L.A. County only 38.0% 39.0% 6.6% 16.5%

Republicans 79.2% 7.8% 4.4% 8.6% Democrats 19.4% 63.0% 8.4% 9.2% Independents 27.4% 40.3% 21.0% 11. 3% B. To measure a base level of support: "Nm" if the election for President were held today and Richard Nixon were running for reelection, would yo~ vote for him?u Yes No Depends No Answer

September 28.9% 40.5% 22.9% 7.7% August 30.4% 43.5% 17.6% 8.5%

Graph~c Presentation on "Most Important Problem Facing State or Nation" is, attached. ISSUE CLUSTERS OVER TIMe::

IIMost Important State Problem" "

SC/-ltcrnxr­ OctoOcr" ; f\:ovcmbcr Dece mber" .January ebru:;.ry N\J.rcr Oc~ox:" 1970 1971 ' 1971 1971 1972 1972 1972

.,'\ i ' . ~ i i I ' j i I I I 1 , l ,1 I : j . l . . .!i , -~\O, , -.­ ---- 1' - ·- - - ___t·..JI___·t.•_ , ' l , I , ) : I ' ;1 I i , ! , . .! .' ! : ! j I, i . I ' ! · ' ~ -30· I ".~-:o:: .! ... ~-- .• -- ... _-_...... -.._... ---- - ~ . - .. -.-...,.._- ..-.. --_.'t·-----·------...... ------.. .------'. ,/ . I ~ f • ; 1 I j ;i : I , 1 . \ '1 20 ;. .,.-- _ . t • •• • - -- .... .·----· --___ --I --.-- --• . ~-. .. ---. • .------...... --. ,._-_ ...... ~ , "'---- ! : .. ·~o !i .... '.. ..- .;.. "_"____ "! __ "__"______; _""_"___"__ ,""_" ______""_____""_ 13 ; : iii .. ;i i : I I

' ! /\. I ... 0 :. i .\I 'v-l----L---+--T--:---:-­i .

I . I .. I I 'The Pocketoook : : . } 1 Th8 Environment Education/Campus .. --...... 1 .-....- .. :~.i.- ..--... ~- -.1. ---.·_.._- .. .,------~___:_-- . -..-.-..------..-_..--- ....-.. S':)clCl. 1 Unrest ... * August o bservations only

>1< >1< Percentages for September and each month thereafter are based on a tv:vo--month moving average of the current month plus tile one prior to i.t (e.g., "September" shows moving aver-'age of August and .September; II (1 ..... 1-,.-.,;.·":. .... " \/11; 11 !=:hn\/II C;IO'n{-r.:> rY1hA 1'\ A nrl (J~t(')hp.1"" p.t~ _ '1 _ ISSUE CLUSTERS OVER TIME

"Most Important t'Jat;tonal Problem"

l. S (: iJ ~(:rnocr­ Auguzt ~ : September '" Ccteber November December J:J.nU

: I i I" , ; : l , ,I, I. ! ·20: L , .. - . .-- .• _: .. . ''',. . •. - . i .. ----~·--~ · I --_.•._-,. .: ____ 1._ ' - '-'" -- .• -.-. d . I ! I'. .. ! ,. ,, , : I I I ' :) r ~. i' ,'1: .:,: 'f! I = ' I , . I' , . : : . I '. . I I ' . ,;0, l' ..... "-- '" i ..··..- -. -- ' :, ~- ..... ""';': i ' ·--- ... j--..-·---T"---- i~'--- l ­ -.-----~ ._..- ..---.....-...._. ,,.' ...... ,.. ...-.. '.

,I I " I ... . !I t I'I " 1\ ' . , ;? !' " I ' 1 !! I ' I I __ O,i .•\./ ! I : '<, ! I i ! . .j : ~ocketbook . '1

Tns 2::,viro:lment . I •• '. i . 1 ; . . , I I . r r:: no W::)rld ·Pea-ce- - .....- .__..... _____.--1.•_. . i _____ ...--...... ---...- •.• - - - .•. ----...... ­

"

>'< A ug L.:st observati.ons only I '. I • ):< * Perce ntages For September and each month thereafter are based on a two-r:nonth movmg average of tne current month plus the one prior to it (e.g., "September" shows moving 'average o(August and September; tIOctober" will show September and October, etc.)~