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ABOUT THIS ISSUE The thirst for innovation has never been stronger and organizations everywhere are pursuing every possible way to amplify their innovation quotient. Most organizations unknowingly overlook a crucial success factor: the role of physical space. Work- places that are intelligently designed to bring people together in a fluid process—virtually as well as physically—have unprecedented power to propel innovation in today’s global economy. By working in collaboration with leading think tanks, closely observing innovation at powerhouse companies and conducting intense primary research in its own facilities, Steelcase is able to shed new light on the behaviors that drive 21st-century innovation and how workplaces can be intentionally designed to amplify it. Contents Amplify Your Innovation 60 Designing for the Human/ 30 Quotient: The New I.Q. Technology Tension I.Q. takes on a new definition as Technology is changing everything organizations everywhere are pursuing about the ways we work. Read how every possible way to amplify their new solutions are helping workers innovation quotient. Most unknowingly address the tension this is causing overlook a crucial success factor: in the workplace. physical space. Workplaces that are intelligently designed to bring 12 Resilient Real Estate people together—virtually as well as Tough times don’t last, but resilient physically—have unprecedented power companies do. In fact, they flourish to propel innovation in today’s global when others wilt. An innovative real economy. estate strategy sets the stage for a resilient company. Departments 8 Q&A with Andrew 20 Work Hospitality 72 R ethinking Think® 76 Reports from the 6 Perspectives Zolli Nomadic Fringe Workspring helps com- Even a breakthrough 28 Trends 360 Author, thought leader panies rethink their real product can become New research from 58 Insight-Led and consultant Andrew estate footprint. better. Coalesse sheds light Solutions Zolli explains why on nomadic work resilience is what every habits. 98 Learning company needs, Curve especially now. 110 Sustainability Spotlight 116 Leadership 90 How Technology is 100 10x10 Moment Changing Education From reducing AIDS to 118 Atoms & Bits Make way for the achieving world peace, MOOCs and other 10x10 is committed to forms of cyberschooling improving the world that are bringing radical through education, one transformation to every girl at a time. level of education. JOIN THE CONVErsatioN 360 ON THE ipad FIND THe “STEELCASE 360” APP FOR FREE ON ITUNES Connect with Steelcase Search “Steelcase 360 via social media and let Magazine” on the Newstand. us know what you’re Compatible with iPad. thinking. Or email Requires iOS 3.2 or later. us at 360magazine@ Exploring workplace re- search, insights steelcase.com and trends facebook.com/steelcase 360.steelcase.com twitter.com/steelcase youtube.com/steelcasetv 360 Magazine is published by Steelcase Inc. All rights reserved. 13 -0000214 Copyright 2013. Design by Plural, in collaboration with Steelcase. Search “Steelcase 360 Magazine” on the newstand. Material in this publication may not be reproduced in any form unless you really want to help people love how they work—just ask us first, okay? Compatible with iPad. Requires iOS 3.2 or later. 4 | Issue 66 | 360.steelcase.com 360.steelcase.com | Issue 66 | 5 Perspectives Meet some of the people who contributed information and ideas to this issue. ▲ ALLISON ARIEff Freelance writer, The New York Times Allison Arieff applied her perspective as a journalist to write about Steelcase’s latest product innovations. Based in San Francisco, she is an editor and content strategist for the urban planning and policy think tank SPUR, and is also a regular contributor to The New York Times, Wired, Design and other publications. A former book editor, from 2006-2008 she was senior content lead for IDEO. RITU BAJAJ, PATRICIA KAmmER, AND ▲ CHRIS CONGDON AND GALE FRANK GRAZIANO MOUTREY Steelcase WorkSpace Futures Researchers Steelcase Chris Congdon and Gale Moutrey are passionate To understand the behaviors of creative collaboration advocates for the idea that organizations and innovation, Steelcase WorkSpace Futures can become more resilient and actually researchers Ritu Bajaj, Frank Graziano and Patricia amplify their performance by being very Kammer worked for several years, braiding what intentional about the places where they they learned into game-changing insights and a bring people together to work. Congdon is cohesive set of principles that informed the design director of research communications and of Steelcase’s new innovation center. Bajaj, who editor of 360 Magazine and Moutrey is was an architect in India and holds a master’s ▲ CHERIE JOHNSON, JAMES LUDWIG, ▲ MARTIN OBERHÄUSER ▲ SHUJAN BERTRAND vice president, brand communications. degree in human-centered product design, applied AND ALLAN SMITH AND SEBASTIAN STRUCH Coalesse They collaborate with leading her expertise in ethnographic techniques to lead Steelcase oberhaeuser.info With 13 years of experience as an industrial designer organizations to help them rethink the strategic an experience pilot in a full-scale prototype of the Cherie Johnson, James Ludwig and Allan Smith The founder of the design studio oberhaeuser.info in and strategist, Shujan Bertrand is working with role of their physical environment. center. Graziano, who holds an undergraduate share a conviction: good experiences and Hamburg, Martin Oberhäuser, together with graphic Steelcase’s Coalesse group to translate user insights degree in design and a master’s degree in fine arts, outcomes result from user-centered design that’s “At the very heart of an organization lies its purpose designer Sebastian Struch, created the infographics into new products that support creative workers at led strategic investigations into innovation at leading based on careful observational research. As the —its reason for being—and it can activate that illustrate our feature “Amplifying Innovation” home as well as in workplaces. Having led design companies and the d.school at Stanford University. design manager for Steelcase’s new innovation that purpose by fusing together its strategy, and Trends360. He has a passion for complex data strategy projects for Samsung, Microsoft, Fujitsu, With a degree in interior design, Kammer conducted center, Johnson worked closely throughout the brand and culture,” says Moutrey. “Creating visualization and informa tion design, which he says Procter & Gamble and other leading consumer benchmarking and primary research, and she played project with Ludwig and Smith, whose teams the right places can make this visible to the should always be easy to use and also fun to look brands, she’s an experienced innovator whose a key role in synthesizing the team’s findings into would be moving into the space. Johnson people who work there, and help bring an at. Sebastian works as an independent designer in philosophy is to use insights to provoke new thinking design programming. has a bachelor’s degree in interior design and organization’s purpose to life,” adds Congdon. different disciplines. Besides information design, his that ultimately results in designs that evoke strong gained nearly 15 years of experience at a large “These ‘right places’ are diverse ecosystems fields of activity are also corporate and packaging emotional responses. architectural firm before joining Steelcase. An of work destinations—places where people want design. Good design should always be able to touch architect and designer, Ludwig lived and worked to be because they perform better when they you, he says. in Berlin before joining Steelcase in 1999. Smith’s are there.” academic training combines business and art history, and his 20-year career with Steelcase includes a recent three-year assignment in France. 6 | Issue 66 | 360.steelcase.com 360.steelcase.com | Issue 66 | 7 Q&A WITH Andrew “Innovation and resilience are closely Zolli related.” Hurricanes. Droughts. Recessions. Network crashes. Geopolitical Crises seems to be more frequent today. Is that why What’s the impact on individuals and organizations? conflicts. The order of the day seems to be disruption and crisis. resilience is such a hot topic? Obviously, these kinds of spikes to the system—the That’s why it’s critical for companies to be resilient, says Andrew Yes, absolutely. Consider that in 2012 alone we had a financial crisis, droughts, food shortages, hurricanes, Zolli, co-author of “Resilience: Why Things Bounce Back,” a book heat wave that melted the tarmac under airplanes in etc.—are costly. The last year for which we have about why some organizations fall apart in the face of disruption Washington, D.C.; half the country declared a federal data, 2011, was the most expensive year for natural while others flourish. Resilient organizations don’t rely on any single emergency due to the largest drought in a century; disasters in human history and 2012 will likely top it. plan for the future; they’re agile, cooperative and responsive. Amid the largest blackout in history left one in nine people But that’s really just the beginning. There are also change they don’t just survive, they thrive. What builds resilience? on Earth (all in India) in the dark; and super storm Sandy indirect costs: the increasing costs of insurance and Empowered middle management and helping the company’s —all influenced by a warming climate. the increasing difficulty of long-term planning. And social networks grow like kudzu, for starters. then you have things
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