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Investor Relations 2019 KB Securities Asia NDR, July 2019 Disclaimer This financial information in this document are consolidated earnings results based on K-IFRS. This document is provided for the convenience of investors only, before the external audit on our 1Q 2019 financial results is completed. The audit outcomes may cause some parts of this document to change. In addition, this document contains “forward-looking statements” – that is, statements related to future, not past, events. In this context, “forward-looking statements” often address our expected future business and financial performance, and often contain words such as “expects”, “anticipates”, “intends”, “plans”, “believes”, “seeks” or “will”. Our actual results to be materially different from those expressed in this document due to uncertainties. Investor Relations 2019 TABLE OF CONTENTS I Studio Dragon at a Glance II 1Q 2019 Earnings Release III Growth Strategy Appendix I Studio Dragon at a Glance 1. Highlights 2. Comprehensive Studio 3. Studio Dragon at a Glance 4. Studio Centered Industry Change 5. No.1 Studio in Korea We Create New Culture 1 Highlights (1) (1) (1) (2) DOMESTIC M/S REVENUE GROWTH INTL. REVENUE CREATORS 27% 32% 29% 161People +4Titles +64.1% +16.0% +11.9% +1.6%p 110.2 26 51.8 40.1 5.0 35.9 44.7 22 67.2 3.4 2017 2018 2017 2018 2017 2018 2017 2018 2017 2018 Production Trend International Revenue Domestic VOD Payment to Creators Viewer Rating (3) (Titles) (Wbn) (Wbn) (Wbn) (%) Note (1) As of 2018, (2) As of 1Q 2019, (3) Refers to household average viewer ratings; Excludes Olive’s series <Dear My Room> 5 | Investor Relations 2019 – I. Studio Dragon at a Glance We Create New Culture I.2 Comprehensive Studio 6 | Investor Relations 2019 – I. Studio Dragon at a Glance We Create New Culture I.3 Studio Dragon at a Glance 26 4,105 22 18 16 991 373 473 Studio Dragon 2015 2016 2017 2018 Note (1) Each companies’ audit report (consolidated basis) 7 | Investor Relations 2019 – I. Studio Dragon at a Glance We Create New Culture I.4 Studio Centered Industry Change 8 | Investor Relations 2019 – I. Studio Dragon at a Glance We Create New Culture I.5 No. 1 Studio in Korea ① Production Capability (1) 9 | Investor Relations 2019 – I. Studio Dragon at a Glance We Create New Culture I.5 No. 1 Studio in Korea ① Production Capability (2) 10 | Investor Relations 2019 – I. Studio Dragon at a Glance We Create New Culture I.5 No. 1 Studio in Korea ② Business Capability 11 | Investor Relations 2019 – I. Studio Dragon at a Glance We Create New Culture II.5 No. 1 Studio in Korea ③ Stable Profit Structure Annual Production Trend Production Cost to Revenue Revenue to Cost of Sales Unit: titles Unit: Wbn 26 379.6 22 286.8 18 16 195.5 97.4 86.1% 93.5% 83.6% 85.4% 2015 2016 2017 2018 2015 2016 2017 2018 Note Companies’ homepage and other sources 12 | Investor Relations 2019 – I. Studio Dragon at a Glance II 1Q 2019 Earnings Release 1. Operating Performance 2. Programing 3. Distribution 4. Cost We Create New Culture 1 1 1Q 2019 Operating Performance Romance <The Crowned Clown> < > <Touch My Heart> <He is Psychometric> <Confession> <Possessed> <Kill It> is a Bonus Book International Domestic (1) Production Distribution Distribution Revenue Trend Revenue Revenue w111.8bn w42.6bn w13.6bn 12titles (YoY +40.0%) (YoY +87.4%) (YoY +45.0%) (YoY +33.3%) Note (1) Each quarter includes all titles in progress 14 | Investor Relations 2019 – lI. 1Q 2019 Earnings Release We Create New Culture 1 1Q 2019 Operating Performance Summary 1Q19 International distribution revenue posted high growth of 87.4% YoY, driven by enhanced content quality strong top-line growth as well as improved profit despite increased production budget 2Q19 Launch more lineups (2Q18 8 titles 2Q19 11 titles) and maintain domestic & global competitive edge via mega IP <Arthdal Chronicles> Revenue Operating Profit Net Profit Unit: Wbn Unit: Wbn Unit: Wbn 17.4% 13.3% 14.0% 123.7 12.0% 9.9% 9.9% 9.8% 11.4 111.8 8.2% 101.7 11.5 9.5 79.9 74.3 63.4 7.1 37.8 11.4 56.2 0.4% 1.7% 32.1 21.5 28.8 17.3 54.4 11.0 8.9 9.2 48.9 44.1 10.7 7.9 40.7 34.1 7.3 0.4 1.7 1Q18 2Q18 3Q18 4Q18 1Q19 1Q18 2Q18 3Q18 4Q18 1Q19 1Q18 2Q18 3Q18 4Q18 1Q19 Programing Distribution Others Operating Income OPM Net Income NP Margin 15 | Investor Relations 2019 – lI. 1Q 2019 Earnings Release We Create New Culture 2 1Q 2019 Operating Performance Programming 1Q19 Programming revenue grew 8.4% YoY, attributable to solid growth of captive revenue (+33.0% YoY) 2Q19 Diversify originality and strengthen market influence by launching new lineups including <Abyss>, <Voice 3>, <Arthdal Chronicles>, etc. Programming Revenue Production Trend Note (1) Unit: Wbn Unit: Titles 54.4 100.0% 100.0% 100.0% 100.0% 48.9 0.6 0.2 44.1 77.8% 40.7 0.2 7.7 34.1 1.0 53.8 48.7 12 43.9 11 9 33.0 33.1 8 8 1Q18 2Q18 3Q18 4Q18 1Q19 1Q18 2Q18 3Q18 4Q18 1Q19 Captive Non-captive Current Titles % of Captive Titles Note (1) Each quarter includes all titles in progress 16 | Investor Relations 2019 – lI. 1Q 2019 Earnings Release We Create New Culture 3 1Q 2019 Operating Performance Distribution 1Q19 Distribution revenue grew 75.1% YoY, accelerated by increased leverage from strong growth in overseas sales of titles including <Memories of the Alhambra>, <Romance is a Bonus Book>, etc. 2Q19 Continue to 1) upscale selling price and 2) expand sales regions, based on brand recognition Distribution Revenue No. of Library Sales Unit: Wbn Unit: Titles ※ Note(1) 3.1bn 2.9bn 6.1bn 3.5bn 4.5bn 125 5 63.4 108 102 104 56.2 101 7 12 17 25 46.2 37.8 32.1 28.8 42.6 120 95 24.8 89 87 83 22.7 16.5 17.2 9.4 12.3 13.0 13.6 1Q18 2Q18 3Q18 4Q18 1Q19 1Q18 2Q18 3Q18 4Q18 1Q19 Domestic International Old Titles New Titles Note (1) Average distribution revenue per title (distribution revenue / number of library sales) 17 | Investor Relations 2019 – lI. 1Q 2019 Earnings Release We Create New Culture 4 1Q 2019 Operating Performance Cost 1Q19 OPEX W100.8bn (+45.6% YoY) : COGS Ratio 86.6% (+3.7%p YoY), SG&A Ratio 3.6% (-0.2%p YoY) 2Q19 Focus on securing mega TV series in order to reinforce IP competitiveness COGS and SG&A Ratio OPEX Unit : % Unit: Wbn 1Q18 2Q18 3Q18 4Q18 1Q19 93.6 85.7 86.6 COGS 66.2 63.7 98.9 95.2 96.8 82.9 79.9 Labor Costs 1.5 1.6 1.8 2.8 1.9 Dep. & Amort. 0.1 0.1 0.1 0.1 0.3 Commissions 0.5 0.5 0.5 0.7 0.9 5.9 4.4 Marketing 0.2 0.2 0.1 0.0 0.0 3.7 3.6 2.7 Others 0.7 0.9 0.8 2.5 0.9 1Q18 2Q18 3Q18 4Q18 1Q19 OPEX 69.2 67.0 102.2 101.3 100.8 COGS Ratio SG&A Ratio 18 | Investor Relations 2019 – lI. 1Q 2019 Earnings Release III Growth Strategy 1. Media Industry 2. Studio Dragon 2.0 3. Global Roadmap 4. Outlook We Create New Culture II.1 Growth Strategy - Media Industry Global OTT BIGBANG Maintain competitiveness Expand Presence 20 | Investor Relations 2019 – lII. Growth Strategy We Create New Culture II.2 Growth Strategy - Studio Dragon 2.0 Studio Dragon 2.0 Build global business model through OIMU (One IP Multi Use), diversify continuous revenue streams New Systemize Release Universe Production Seasons Tour/ Game Animation Exhibition VR Goods . Secure global target IPs . Systemize writers, . IP branding directors, and casting [Asadal Chronicles] . Human fantasy historical . Built production site in . Release 2nd season in 2020 genre Osan (In Progress) Game Animation Tour Goods VR -219 -| Investor Relations 2019 – lII. Growth Strategy We Create New Culture 2 Growth Strategy - Studio Dragon 2.0 (Cont’d) Movie Game Performance OIMU Bad Guys: <Arthdal Chronicles> < > <The Guest> <Another Miss Oh> (One IP Multi Use) Vile City X What’s Wrong with < > <Toys> Secretary Kim Remake Goods X Memories of Fountain Asia < > < > the Alhambra Pen What’s Wrong with VR < > <Voice> <Signal> Secretary Kim X <Arthdal Chronicles> <Blocks> <Coin Set> Memories of Emergency < > < > <Black> the Alhambra Couple <Arthdal Chronicles> <Nine> 22 | Investor Relations 2019 – lII. Growth Strategy We Create New Culture II.3 Growth Strategy - Global Roadmap Distribution Overseas Domestic Overseas Domestic Domestic Overseas 23 | Investor Relations 2019 – lII. Growth Strategy We Create New Culture 3 Growth Strategy - Global Roadmap (Cont’d) Step 1 Step 2 Step 3 (~2018) (~2021) (2021~) “International revenue “International revenue proportion 30%” proportion 70%” Step 2 International Revenue Trend Increase in Expanded Enhanced (Unit: Wbn) selling price countries localization 38.1% 29.0% 22.6% 23.4% 110.2 67.2 44.2 42.6 1Q19 45.2%↑ 1Q19 100 countries↑ 1Q19 6 countries↑ (YoY, Avg. selling price) (Excludes sales overlaps (Co-production, excludes and OTTs) OTT originals) 2016 2017 2018 1Q19 International Revenue International Revenue to Total Revenue 24 | Investor Relations 2019 – lII. Growth Strategy We Create New Culture II.4 2019 Outlook PRODUCTION INTL. PRODUCTION INTL. GROWTH RATE 31Titles 5 Titles 30%↑ In-house Producers Production Subsidiaries 6 26 110.2 25 2018 2019E 2018 2019E Captive Non-Captive Production Trend International Revenue (Titles) (Wbn) 25 | Investor Relations 2019 – lII.
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