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Investor Relations 2019

Citi Conference, March 2019 Disclaimer

This financial information in this document are consolidated earnings results based on K-IFRS.

This document is provided for the convenience of investors only, before the external audit on our 4Q 2018 and 2018 financial results is completed. The audit outcomes may cause some parts of this document to change.

In addition, this document contains “forward-looking statements” – that is, statements related to future, not past, events. In this context, “forward-looking statements” often address our expected future business and financial performance, and often contain words such as “expects”, “anticipates”, “intends”, “plans”, “believes”, “seeks” or “will”. Our actual results to be materially different from those expressed in this document due to uncertainties. Investor Relations 2019 TABLE OF CONTENTS

I at a Glance

II 2018 Earnings Release

III 2019 Growth Strategy

Appendix I Studio Dragon at a Glance

1. Highlights 2. Comprehensive Studio 3. Studio Dragon at a Glance 4. Studio Centered Industry Change 5. No.1 Studio in Korea We Create New Culture 1 Highlights

DOMESTIC M/S REVENUE GROWTH INTL. REVENUE CREATORS

27% 32% 29% 158People

+4Titles +64.1% +16.0% +11.9% +1.6%p

110.2 26 51.8 40.1 5.0 35.9 44.7 22 67.2 3.4

2017 2018 2017 2018 2017 2018 2017 2018 2017 2018 Production Trend International Revenue Domestic VOD Payment to Creators Viewer Rating (1) (Titles) (Wbn) (Wbn) (Wbn) (%)

Note (1) Refers to household average viewer ratings; Excludes Olive’s series

5 | Investor Relations 2019 – I. Studio Dragon at a Glance We Create New Culture I.2 Comprehensive Studio

6 | Investor Relations 2019 – I. Studio Dragon at a Glance We Create New Culture I.3 Studio Dragon at a Glance

26 4,013 22 19 16

991 373 473 2 4 Studio Dragon 2015 2016 2017 2018

Note (1) Each companies’ audit report (consolidated basis) 7 | Investor Relations 2019 – I. Studio Dragon at a Glance We Create New Culture I.4 Studio Centered Industry Change

8 | Investor Relations 2019 – I. Studio Dragon at a Glance We Create New Culture I.5 No. 1 Studio in Korea ① Production Capability (1)

9 | Investor Relations 2019 – I. Studio Dragon at a Glance We Create New Culture I.5 No. 1 Studio in Korea ① Production Capability (2)

10 | Investor Relations 2019 – I. Studio Dragon at a Glance We Create New Culture I.5 No. 1 Studio in Korea ② Business Capability

11 | Investor Relations 2019 – I. Studio Dragon at a Glance We Create New Culture II.5 No. 1 Studio in Korea ③ Stable Profit Structure

Annual Production Trend Production Cost to Revenue Revenue to Cost of Sales

Unit: titles Unit: Wbn

379.6

26 286.8 22 19 195.5 16

97.4

86.1% 93.5% 83.6% 85.4%

2015 2016 2017 2018 2015 2016 2017 2018

Note Companies’ homepage and other sources

12 | Investor Relations 2019 – I. Studio Dragon at a Glance II 2018 Earnings Release

1. Operating Performance 2. Programing 3. Distribution 4. Cost We Create New Culture II.1 2018 Operating Performance

Summary

 4Q18 Revenue (+41.5% YoY) – Strengthened IP differentiation (<100 Days My Prince>, , etc.) led to rapid growth in programming and distribution revenue OP (-87.3% YoY)– Declined due to additional amortization of intangible assets despite strong content sales

 2018 Enhanced production capability and diverse genre continued to accelerate influence in domestic and global market

Revenue Operating Profit Net Profit

Unit: Wbn Unit: Wbn Unit: Wbn

11.5 % 10.8 % 10.5 % 9.4 % 379.6 8.3 % 39.4 6.6 % 286.8

43.7 162.1 4.0 % 195.5 32.3 111.9 2.7 % 39.9 35.8 1.3 % 1.4 % 103.1 97.4 75.4 33.0 23.8 4.8 3.6 178.1 21.2 40.2 39.0 131.2 13.0 87.8 58.1 54.8 1.3 1.4 4.2 2.6 2014 2015 2016 2017 2018 2014 2015 2016 2017 2018 2014 2015 2016 2017 2018

Programing Distribution Others Operating Income OPM Net Income NP Margin

14 | Investor Relations 2019 – lI. 2018 Earnings Release We Create New Culture II.2 2018 Operating Performance

Programming

 4Q18 Secured solid growth of 39.5% YoY, mainly attributable to increase in captive (OCN, Olive) lineups

 2018 Revenue grew 35.7% YoY to W178.1bn, driven by increased number of TV series (+4 titles YoY) and tentpoles

Programming Revenue Production Trend (1)

Unit: Wbn Unit: Wbn

100.0% 100.0% 100.0% 54.4 87.5% 48.9 0.6 0.2 71.4% 40.7 39.0 7.7 34.1 10.8 1.0 53.8 48.7 11 8 8 33.0 33.1 7 7 28.2

4Q17 1Q18 2Q18 3Q18 4Q18 4Q17 1Q18 2Q18 3Q18 4Q18

Captive Non-captive Current Titles % of Captive Titles

Note (1) Each quarter includes all titles in progress 15 | Investor Relations 2019 – lI. 2018 Earnings Release We Create New Culture II.3 2018 Operating Performance

Distribution

 4Q18 Recorded strong growth of 46.9% YoY on the back of continued domestic influence and expanded overseas sales regions

 2018 Revenue grew 44.9% YoY to W162.1bn via robust overseas sales based on core IP competitiveness

Distribution Revenue Library Sales

Unit: Wbn Unit: Titles

0.24bn 0.31bn 0.29bn 0.61bn 0.35bn ※ (1) 106 108 63.4 102 101 104 7 25 12 17 25

46.2 37.8 32.1 28.8 25.8 95 89 24.8 81 87 83 22.7 16.5 15.4

17.2 10.4 9.4 12.3 13.0

4Q17 1Q18 2Q18 3Q18 4Q18 4Q17 1Q18 2Q18 3Q18 4Q18

Domestic International Old Titles New Titles

Note (1) Average distribution revenue per title 16 | Investor Relations 2019 – lI. 2018 Earnings Release We Create New Culture II.4 2018 Operating Performance

Cost

 4Q18 Increased due to additional amortization, considering changes in media market environment (COGS +47.8% YoY)

 2018 OPEX W339.7bn (+33.8% YoY) : COGS Ratio 85.4% (-1.8%p YoY), SG&A Ratio 4.1% (-0.8%p YoY)

COGS and SG&A Ratio OPEX

Unit: % Unit: Wbn

4Q17 1Q18 2Q18 3Q18 4Q18 93.6 89.6 85.7 COGS 64.4 66.2 63.7 98.9 95.2 82.9 79.9 Labor Costs 2.4 1.5 1.6 1.8 2.8

Dep. & Amort. 0.1 0.1 0.1 0.1 0.1

Commissions 0.4 0.5 0.5 0.5 0.7 5.5 5.9 4.4 3.7 Marketing 0.5 0.2 0.2 0.1 0.0 2.7 Others 0.6 0.7 0.9 0.8 2.5

4Q17 1Q18 2Q18 3Q18 4Q18 OPEX 68.4 69.2 67.0 102.2 101.3 COGS Ratio SG&A Ratio

17 | Investor Relations 2019 – lI. 2018 Earnings Release III 2019 Growth Strategy

1. Media Industry 2. Expand IP Business Scope 3. Global Expansion 4. Outlook We Create New Culture II.1 2019 Growth Strategy – Media Industry

Global OTT BIGBANG Maintain competitiveness Expand Presence

19 | Investor Relations 2019 – lII. 2019 Growth Strategy We Create New Culture II.2 2019 Growth Strategy – Expand IP Business Scope

Studio Dragon 2.0

Build global business model through OIMU (One IP Multi Use), diversify continuous revenue streams

New Systemize Release Universe Production Seasons Tour/ Game Animation Exhibition

VR Goods

. Secure global target IPs . Systemize writers, . IP branding directors, and casting

[Asadal Chronicles] . Human fantasy historical . Built production site in . Release 2nd season in 2020 genre Osan (In Progress) Game Animation Tour Goods VR

-209 -| Investor Relations 2019 – lII. 2019 Growth Strategy We Create New Culture II.3 2019 Growth Strategy – Global Expansion (1)

US

$214.9bn Holo (WT) (M/S 46.5%) China $39.0bn (8.4%)

Europe Japan $80.0bn $29.5bn (6.4%) Korea (17.3%) $7.5bn What’s Wrong with (1.6%) 100 Days My Secretary Kim Prince

Source KOCCA (2017)

21 | Investor Relations 2019 – lII. 2019 Growth Strategy We Create New Culture II.3 2019 Growth Strategy – Global Expansion (2)

(Unit: Wbn) 7.3% “ ”

63.4 4.6% 4.0% 3.9% 4.2% 3.6% 3.2% 2.7% 36.5 37.8 32.1 28.8 26.3 23.3 25.8

1Q17 2Q17 3Q17 4Q17 1Q18 2Q18 3Q18 4Q18

My First Life> with Secretary Kim> Alhambra> 1Q17 2Q17 3Q17 4Q17 1Q18 2Q18 3Q18 4Q18

Distribution (domestic+overseas) Sales Avg. Viewer Rating

22 | Investor Relations 2019 – lII. 2019 Growth Strategy We Create New Culture II.3 2019 Growth Strategy – Global Expansion (3)

Distribution

Overseas Domestic Overseas Domestic Domestic Overseas

23 | Investor Relations 2019 – lII. 2019 Growth Strategy We Create New Culture II.4 2019 Outlook

PRODUCTION INTL. PRODUCTION INTL. GROWTH RATE

31Titles 5 Titles 30%↑

In-house Producers Production Subsidiaries

6

26 110.2 25

2018 2019E 2018 2019E Captive Non-Captive Production Trend International Revenue (Titles) (Wbn)

24 | Investor Relations 2019 – lII. 2019 Growth Strategy Investor Relations 2019 APPENDIX

1 Corporate Overview

2 Vision

3 Business Model Canvas

4 Financial Statements Summary 1. Financial Position 2. Income Statement

5 1Q 2019 Lineups We Create New Culture I.1 Corporate Overview

Group Structure Shareholder Structure

* Listed companies As of end-2018 * Foreign CJ Corp. ESOP 0.22% Investors 2.85%

39.36% Institutional Investors CJ ENM * 13.19%

71.30% Retail Investors * 9.38% Related Parties 100% 100% 100% 3.06% CJ ENM 71.30%

Share Price Trend

2017.11.24=100

11.17 12.17 1.18 2.18 3.18 4.18 5.18 6.18 7.18 8.18 9.18 10.18 11.18 12.18 1.19 2.19

Studio Dragon KOSPI KOSDAQ

26 | Investor Relations 2019 – Appendix We Create New Culture I.2 Vision

27 | Investor Relations 2019 – Appendix We Create New Culture I.3 Business Model Canvas

28 | Investor Relations 2019 – Appendix We Create New Culture I.4 Financial Statements - Financial Position

(Unit: Wbn) 4Q17 3Q18 4Q18 % QoQ % YoY Total Assets 459.5 491.2 512.4 4.3 11.5 Current Assets 289.8 256.9 247.2 (3.8) (14.7) Cash and Cash Equivalents 191.6 162.8 153.0 (6.0) (20.1) Others 98.2 94.1 94.2 0.1 (4.1) Non-Current Assets 169.6 234.3 265.2 13.2 56.3 Tangible Assets 1.1 1.1 1.0 (7.9) (7.1) Intangible Assets 127.5 171.9 198.5 15.5 55.7 Others 41.0 61.3 65.7 7.1 60.1 Total Liabilities 91.0 91.0 111.1 22.1 22.1 Current Liabilities 90.7 84.7 108.2 27.8 19.3 Non-Current Liabilities 0.3 6.3 2.9 (54.1) 822.3 Shareholders’ Equity 368.4 400.2 401.3 0.3 8.9 Equity Capital 333.6 333.6 334.1 0.1 0.1 Retained Earnings 32.1 66.1 67.6 2.3 110.7 Other Components of Equity 2.7 0.5 (0.4) TTR TTR

Key Financial Ratios

Current Ratio (%) 319.6 303.3 228.4 (74.8)%p (91.1)%p

Net Debt (Net Cash) to Equity (%) (49.3) (40.7) (38.1) 2.6%p 11.2%p

Cash Ratio (%) 211.3 192.3 141.4 (50.8)%p (69.8)%p

Note (1) K-IFRS consolidated basis (2) Current Ratio = Current Assets / Current Liabilities, Net Debt (Net Cash) to Equity = Net Debt (Net Cash) / Shareholders’ Equity, Cash Ratio = Cash and Cash Equivalents / Current Liabilities

29 | Investor Relations 2019 – Appendix We Create New Culture I.4 Financial Statements - Income Statement

(Unit: Wbn) 4Q17 1Q18 2Q18 3Q18 4Q18 % QoQ % YoY 2017 2018 % YoY

Sales Revenue 72.0 79.9 74.3 123.7 101.7 (17.8) 41.5 286.8 379.6 32.4

Programming 39.0 40.7 34.1 48.9 54.4 11.3 39.5 131.2 178.1 35.7

Distribution 25.8 32.1 28.8 63.4 37.8 (40.4) 46.9 111.9 162.1 44.9

Others 7.2 7.1 11.4 11.4 9.5 (16.7) 33.1 43.7 39.5 (9.7)

OPEX 68.4 69.2 67.0 102.2 101.3 (0.9) 48.1 253.8 339.7 33.8

Cost of Goods Sold 64.4 66.2 63.7 98.9 95.2 (3.7) 47.8 239.7 324.0 35.2

SG&A 4.0 3.0 3.3 3.3 6.1 81.2 51.9 14.1 15.7 10.7

Operating Profit 3.5 10.7 7.3 21.5 0.4 (97.9) (87.3) 33.0 399 21.0

Margin (%) 4.8 13.3 9.9 17.4 0.4 (17.0)%p (4.4)%p 11.5 10.5 (1.0)%p

Non-operating Income (1.8) 0.2 3.7 0.6 1.3 123.9 TTB (2.7) 5.7 TTB

Non-operating Income 0.4 1.1 3.5 0.9 1.6 75.4 326.3 1.4 7.0 392.9

Non-operating Expenses 2.2 0.9 (0.2) 0.3 0.3 (10.0) (86.4) 4.1 1.3 (68.9)

Pre-tax Profit 1.7 10.9 11.0 22.1 1.7 (92.2) 1.9 30.3 45.6 50.8

Income Taxes (0.3) 3.0 2.1 4.8 (0.0) expense return 6.4 9.8 52.7

Net Profit 2.0 7.9 8.9 17.3 1.7 (89.9) (12.6) 23.8 35.8 50.3

Margin (%) 2.8 9.8 12.0 14.0 1.7 (12.3)%p (1.1)%p 8.3 9.4 1.1%p

Note (1) K-IFRS consolidated basis (2) TTR (Turn To Red), TTB (Turn To Black), CR (Continue Red), n/a (not available)

30 | Investor Relations 2019 – Appendix We Create New Culture 5 1Q 2019 Lineups

Distributor ∙ tvN ∙ tvN ∙ tvN ∙ tvN Date (#. of episodes) ∙ Dec.1~Jan.20 (16) ∙ Jan.7~Feb.26 (16) ∙ Jan.26~Mar.17 (16) ∙ Feb.6~Mar.28 (16) Writer / Director ∙ Song Jae-Jung / Ahn Gil-Ho ∙ Kim Seon-Duk / Kim Hee-Won ∙ Jung Hyun-Jung, Lee Jung-Hyo ∙ Lee Myung-Sook / Park Joon-Hwa Main Cast ∙ Hyun-Bin, Park Shin-Hye ∙ Yeo Jin-Gu, Lee Se-Young ∙ Lee Jong-Suk, Lee Na-Young ∙ Lee Dong-Wook, Yoo In-Na

Distributor ∙ OCN ∙ tvN ∙ OCN ∙ tvN Date (#. of episodes) ∙ Mar.6~April.25 (16) ∙ Mar.11~Apr.30 (16) ∙ Mar.16~Apr.21 (12) ∙ Mar.23~May.12 (16) Writer / Director ∙ Park Hee-Kang / Choi Do-Hoon ∙ Yang Jin-A / Kim Byung-Soo ∙ Son Hyun-Soo, Choi Myung-Jin / ∙ Lim Hee-Chul / Kim Chul-Kyu Main Cast ∙ Song Sae-Byeok, Ko Joon-Hee ∙ Jin-Young, Shin Ye-Eun Nam Sung-Woo ∙ Lee Joon-Ho, Lee Jae-Myung ∙ Jang Ki-Yong, Na-Na

31 | Investor Relations 2019 – Appendix Thank You

Studio Dragon Investor Relations | [email protected] | www.studiodragon.net