The Voice of the UK Soft Drinks Industry

The British Soft Drinks Association is the national trade association representing the collective interests of producers and manufacturers of soft drinks including carbonated soft drinks, still and dilutable drinks, fruit juices and smoothies, and bottled waters.

Join the BSDA today and have your say in your industry! ,QÀXHQFLQJ*RYHUQPHQW Communicating with the Media Promoting Sustainablity Enhancing Skills

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Europe 4 Africa 8 Middle East 10 The leading English language magazine published in Europe, devoted exclusively to the Asia Pacific 12 manufacture, distribution and marketing of soft drinks, fruit juices and bottled water. Americas 14 Ingredients 18 features Juices & Juice Drinks 22 Energy & Sports 24 Aslanoba Foods Enters The Turkish Juice Market 40 Waters & Water Plus Drinks 26 With the help of Tetra Pak, Teas 29 Aslanoba is on track to reach its target 10% market share by the end Carbonates 30 of 2010. Traditional 32 Generating Price Premiums 42 Packaging 50 Recent research undertaken by Quest For New Citrus Notes 34 Beneo-Group has shown that price Environment 52 Consumers are looking for new premiums are still possible if People 54 beverage experiences which are consumers understand and value authentic, fresh, vibrant, sophisticated health benefits. Events 55 and natural, says Dawn Streich from Givaudan. Bubbling Up 57 Clean It Up 44 Implementing an appropriate water From Flavours To The treatment process can deliver Tailor-made Product financial and environmental gains, regulars Concept 36 maintains Puresep. The demand for natural flavours is a Comment 2 significant trend in the beverage UV Disinfection 46 industry, according to Döhler. This is the ideal solution for BSDA IFC beverage manufacturers, according to Hanovia. Science Monitor 21 Finding Growth 38 The juice category has been From The Past 56 adversely affected by the economic Hot Opportunities 48 recession, recording its lowest Richard Corbett assesses the  Buyers Guide 58 growth rate in 10 years, reports prospects for soft drinks in the Brian Morgan. Middle East. Classified 60 Front Cover: ©Dmitry Sokolov (image from Bigstockphoto.com) www.softdrinksinternational.com

            

38mm caps for Aseptic and fresh product , 28mm & 38mm Sports caps, Non-Spill Water Caps Portola Packaging are a leading global supplier of plastic For more information visit www.portola.eu.com CAPS and CLOSURES for the Food and Beverage Industries. Or contact: [email protected] +44(0)1302 552400 2 CoMMEnT Soft Drinks Internationa l – March 2010

Published by ASAP Publishing Limited Editor Philip Tappenden News Editor Annette Sessions

Correspondents: EUroPE Shaping up, but a Gerard o’Dwyer Lubomír Sedlák Bernadette Tournay ASIA & PACIFIC way to go Kelvin King T. C. Malhotra In the Northern Hemisphere soft drinks are emerging from their winter AMErICAS richard Davis hibernation as the days lengthen and warmth returns after one of the coldest winters for decades. Spring is the traditional time of the year to launch new Market Analyst products, introduce brand makeovers and unveil packaging developments. richard Corbett As these announcements reach our desks, it is heartening to discover that Scientific Adviser producers are continuing to respond to not only government concerns regarding Diana Amor health, obesity and climate change, but also consumers' ongoing need for value for money. This is true for both sides of the Atlantic. For example, in a bold move, and in Annual Subscription Rates (inc. postage) response to Michelle Obama's healthy families programme, members of the EU Member State: £110, €150 American Beverage Association have committed to display the number of calories rest of World: £125, €170, $200 in their beverages in a clear, consistent manner on the front of all their packages. Individual copies: £15, €20, $27 Thus, at a glance consumers will know their calorie intake (see page 15). In the UK, Britvic Soft Drinks has introduced a 600ml size across the no and Subscription Enquiries low sugar variants in its carbonates range. Hailed by the company as a first for the Soft Drinks International UK the 600ml size offers better value for money and encourages consumers to Po Box 4173, Wimborne BH21 1YX, UK switch to no sugar variants as part of a healthier lifestyle (see page 31). Tel: +44 (0)1202 842222 Regarding climate change, the packaging industry's development of lighter Fax: +44 (0)1202 848494 plastics is now perculating through to the end user. In our product news section E-mail: [email protected] this month we report that Highland Spring, the UK's leading bottled water brand, has announced new lighter PET bottles for its carbonated water; the amount of Editorial - News plastic used has been reduced by 9% for both 500ml and 1.5 litre sizes. Further A & S Editors the amount of paper used on the label has been reduced by 39%. 5 Gloucester Street, SDI foresees that such initiatives are the shape of things to come throughout Faringdon, oxon. Sn7 7JA, UK 2010. Tel: +44 (0)1367 241660 However, it is also becoming evident that emergence from recession and a E-mail: [email protected] return to consumer confidence is going to be a slow and arduous process. According to consultants Canadean, soft drinks volumes recorded a small rise last Editorial - Features year in the West European market but the mood on the ground remains subdued. Soft Drinks International The analyst is not anticipating demand to accelerate as markets emerge from the Po Box 4173, Wimborne BH21 1YX, UK gloom of the downturn. Tel: +44 (0)1202 842222 In 2010, water is set to record another loss, while carbonates – Western Europe's Fax: +44 (0)1202 848494 biggest category – are predicted to increase again as consumers buy bigger unit E-mail: [email protected] sizes to take home and drink. Meanwhile 2009 saw squash (generally considered the most economical drink) volumes increase by 3%, a figure that is predicted to US Representative shrink to less than 1% in 2010. 105 South Fifth Street The market may be going in the right direction, but we are not clear of Paris, Arkansas 72855, USA recessionary setbacks yet. Tel: 00 1 479 963 6399 Fax: 00 1 775 406 5643 E-mail: [email protected]

Advertisement Sales Soft Drinks International Po Box 4173, Wimborne BH21 1YX, UK Soft Drinks International (1997), formerly Soft Drinks Management International (1988), Tel: +44 (0)1202 842222 was originally founded as the Soft Drinks Trade Journal in 1947, incorporating The British & Fax: +44 (0)1202 848494 E-mail: [email protected] Colonial Mineral Water Trade Journal (1888) with the Soft Drinks & Allied Trade Review, formerly the Mineral Water & Allied Trade Review (1873).

The entire contents of Soft Drinks International are protected by copyright and no part of it may be reproduced without written © 2010 ASAP Publishing Limited permission of the publishers. Whilst every effort is made to ensure that the information contained in S oft Drinks International is accurate, the editor and publisher cannot accept responsibility for errors, and the views expressed do not necessarily represent those ISSn - 1367 8302 of the editor or publisher. The fact that product names are not identified as trademarks is not to be taken as an indication that such www.softdrinksinternational.com names are not registered trademarks.

Soft Drinks Internationa l – March 2010 Late Bulletin The Coca- Co has reiterated that there is no link between the firm and acts of violence allegedly committed INTERVITIS against union leaders and family members of its drinks bottlers in Guatemala. On 25th February, a lawsuit was filed on behalf of eight plaintiffs in the Supreme Court of the State of New INTERFRUCTA York against the US soft drinks giant and its processing and International technology trade fair for wine, bottling plants in Guatemala. The allegations follow years of fruit, fruit juice and spirits disputes between workers and their employers.

GlaxoSmithKline (GSK) has said it aims to meet guidelines set by the UK's food safety body by removing a colouring linked to hyperactivity in children from its flagship Lucozade Energy drink. The colouring - sunset yellow – is one of six linked to hyperactivity in children in a study commissioned by the UK's Food Standards Agency (FSA) and published in 2007.

Coca-Cola Enterprises has rejected claims that its deal with Harvest Coca-Cola Co may not be in the best interests of the bottler's shareholders. Coca-Cola Enterprises is facing a possible lawsuit success from California-based law firm Robbins Umeda. The group has said that it is investigating "possible breaches of fiduciary duty and other violations of state law by the officers and members of CULTIVATION & the Board of Directors of Coca-Cola Enterprises". HARVESTING Nichols has confirmed a second interim dividend of £0.081 TECHNOLOGY per ordinary share, instead of declaring a final dividend for the 2009 year end. The soft drinks producer and dispense firm, which owns the Vimto drinks brand, said that this will give a total dividend for the year of £0.12p, a 9% increase on last PROCESSING & FILLING & year. PROCESS PACKAGING US soft drinks maker PepsiCo has dropped Tiger Woods as CONTROL TECHNOLOGY a sponsor for its Gatorade sports drink. A spokesperson for PepsiCo said it “no longer sees a role” for Woods in its market - ing efforts. The company added: “We wish him all the best”. ABOUT PepsiCo signed a multi-year licensing deal with Tiger Woods in INTER- MARKETING & 2007. 600 EXHIBITORS NATIONAL ORGANISATION FROM CONGRESS The British Soft Drinks Association (BSDA) has defended 30 COUNTRIES the safety of fruit juices and cordials after a study found that some drinks may be contaminated with a potentially harmful toxin. Juice and juice drinks are safe for both adults and chil - dren, insisted the BSDA. The trade body was forced to react to research published by the Royal Society of Chemistry (RSC), which said that a toxin, called antimony, was discovered in 16 popular brands of juice and squash. 24–28 MARCH 2010

UK retailer Waitrose is to begin selling Fairtrade cola in 50 NEW STUTTGART stores across the country. The firm said it will be the first supermarket to stock Ubuntu Cola , which will be available in TRADE FAIR CENTRE stores from March. James Hodgson, Waitrose drinks buyer, said: “We’re always looking for great tasting drinks, and every so often a product really shines because of its story and its eth - www.intervitis-interfructa.de ical contribution.” www.dwv-online.de/congress

PepsiCo has reaffirmed its full-year profits guidance after completing the takeover of its two largest bottlers, Bottling Group and PepsiAmericas. PepsiCo received early approval from the US Federal Trade Commission (FTC) to 2010 enable it to close the US$7.8billion deal. In March Germany will become the leading trade fair platform for the international wine business. 4 InDUSTrY nEWS Soft Drinks Internationa l – March 2010 Dutch obesity fight Europe NINE companies and universities in the east of the have joined forces to combat obesity. They will develop and pro - duce healthy food products and ingredients Energy growth that are rich in protein, and then introduce these in properly monitored diet pro - in grammes. To determine individual diet pre - scriptions, a test based on biomarkers will THE Norwegian market for energy drinks is be developed. expected to expand by around 20% this Taking part are: Wageningen UR (Food & year, thus becoming the fastest growing seg - Biobased Research institute and division of ment of the beverages market. Human Nutrition), Previtas, Newtricious, The primary driver behind the upward Ollyxa, Molecular Nanofabrication group – growth in sales was the Norwegian govern - University of Twente, Nijmegen Proteomics ment's decision to liberalise the market for & Metabolomics Facilities - UMC St Rad - so-called ‘special’ drinks in May 2009. The boud, Zwanenberg Food Group and Barentz decision removed barriers to the sale of Ingredients en Zijerveld. The project is part high-caffeine content drinks, which had been of the programme ‘Pieken in de Delta-Oost prohibited under the Dangerous Beverages Nederland’ subsidised by the Ministry of Act 2004. Economic Affairs and the Gelderland and The repercussions of the deregulation Overijssel provinces, the Netherlands. opened the door to the launch of leading high energy drinks Red Bull, Coca-Cola's Burn and Battery, all vying for a large slice of a new market niche. UK dispense buy Figures released by Sta - tistics Norway reveal that feine energy drinks in Norway. It was also NICHOLS plc has acquired the trade, brand Red Bull topped the energy important in terms of sales, in what was an and assets of the Ben Shaws ‘soft drinks on drink's sales chart in 2009, otherwise tough year for beverage sales in draught’ business, for an undisclosed sum. holding a 21.6% share in this market,” said Coca-Cola Norge Ben Shaws is the number four player in the this category. Battery, pro - spokesman Stein R¢mmerud. UK soft drinks dispense market - behind duced and marketed in As has been the case in neighbouring Nichols’ Dispense Operation, which is the Norway by Ringnes, man - Nordic markets, Red Bull and Coca-Cola plan number three. aged a share of 19.8%, to strengthen market recognition and sales of This acquisition consolidates the two marginally ahead of Coca-Cola's Burn which their products through multi-channel cam - largest remaining independent branded soft ended the year with a 18.9% share. paigns, with an emphasis on sports-related drinks dispense businesses under a single “We see ener gy drinks as being an impor - sponsorships. Both companies are currently in umbrella. It also provides Nichols with fur - tant segment for us. 2009 was unusual, in negotiations with top Norwegian athletes in ther growth opportunities in this sector and that it was the first year we could sell caf - the fields of football, skiing and athletics. will enable it to maintain its strong growth of the last two years. It is anticipated the acquisition will be earnings enhancing during Rapak’s reputation for world class products 2010. russian presence and will enable us to remain extremely close Following the group’s strong first half per - to our Russian customers and their specific formance announced last August (sales up strengthened requirements, thereby delivering tailored 28%) Nichols has reported that full year solutions that will maximise the effectiveness revenues for the 12 months to 31st Decem - BAG-in-box specialist Rapak has strength - of bag-in-box.” ber 2009 were well ahead of internal pro - ened its foothold in Russia following the jections and considerably up on last year. The establishment of DS Smith Vostok OOO, a Board therefore expects the group’s prof - subsidiary of DS Smith Plc solely dedicated itability will be significantly ahead of current to the Russian market. In brief… market expectations. The opening of DS Smith Vostok OOO, John Nichols, Non-Executive Chairman, based in Moscow, will provide a platform for G Jill Ardagh, Director General, British Soft said: “Despite the economic downturn, we the further development and expansion of Drinks Association, will be taking part in a had an exceptionally strong year, beating Rapak’s activities throughout Russia and the Panel Discussion on ‘Party time – What both our internal and the City’s forecasts CIS, allowing local manufacturing and direct should the next government do for the food and also increasing our market share signifi - import as well as the ability to invoice in the industry?’ on 23rd March at the Food & Drink cantly ahead of industry trends. With the local currency. Show. Running from 21st to 24th March at acquisition of Ben Shaws consolidating our The new company enables Rapak to build Birmingham’s NEC, the event will host over key position in the dispense market we view on the success of its Russian sales office, 600 food and drink suppliers from the UK the future with confidence”. which was set up in late 2007. “We already and abroad, who will be exhibiting their latest have a secure foothold in Russia and we will products and services for the food and drink now be able to fully exploit this, including sector. Food & Drink Expo will be co-located throughout the wider CIS,” said Jean-Paul with seven other exhibitions: Foodex, Café+, Send your news to Roosendaal, Sales and Marketing Director Baking Industry Exhibition, Convenience Retail - Liquid Packaging and Dispensing for DS ing Show, International Forecourt & Fuel news@ Smith Plastics. Equipment Show, Off Licence Show and the softdrinksinternational.com “Our new dedicated facility underlines brand new Food & Drink Logistics Show.

6 EUROPE Soft Drinks Internationa l – March 2010

Here, for the first time, there will be a ‘Hail Fruit juice Protection’ Pavilion, where manufacturers of nets and protective equipment will demon - showcase strate their latest developments for the pre - vention of hailstone damage in fruit and THIS month’s Intervitis Interfructa (24th to wine growing. Both trade fair areas Process - 28th March, Stuttgart Trade Fair Centre) is ing & Process Control and Filling & Packag - the acknowledged meeting place for fruit ing Technology are to be found in Halls 3 farmers, distillers and fruit juice manufactur - and 5, whilst visitors particularly interested in ers. This year its theme is: ‘Quality, sustain - Marketing & Organisation should head ability, market: Driving forces for innovation'. directly for Hall 7. German Chancellor Angela Merkel is the Taking place on the first day is a work - guest speaker at the event’s opening shop organised by Confructa Medien under evening. the title ‘Raw materials – What drinks are Visitors will have the chance to examine made of’. The drinks market is based strongly the latest technology on 60,000 square on concepts that demand new raw materi - metres of Stuttgart's exhibition space, as als. The all-day workshop aims to highlight well as the opportunity to share knowledge current opportunities. and experience with colleagues during the On 25th March, the European Fruit Juice accompanying events. Association (AIJN) will be meeting in There will be an international representa - Stuttgart. On 26th March, there will be an tion of well over 30% with exhibitors com - all-day fruit cultivation conference organised ing from at least 28 countries. The largest by the Kompetenzzentrum Obstbau- group is from , followed by , Aus - Bodensee in Bavendorf (Centre of expertise tria, and Slovenia, while new - for the growing of fruit) and the State Estate comers to the event this year will include Weinsberg - School for Viticulture, Oenology the Czech Republic, India, South Africa and and Cooperage Viticultural and Oenological Serbia. Along with the 600 exhibitors, com - Research Station. Conference themes include panies showcasing individual products will see machine and product demonstrations the cultivation of new, scab-resistant apple also be represented at the trade fair, pushing from the Cultivation and Harvesting Technol - varieties, the prevention of sunburn through the exhibitor figure up to almost 700. ogy area every day at 2pm. The new larger air-conditioning irrigation, energy conserva - A change to this year's exhibition will see grounds also means that there are more tion in apple storage, roofing systems for the popular machine demonstrations moved places available in the stands. ecological strawberry production, colour-sta - inside to Hall 9. Regardless of Stuttgart's The exhibition area Cultivation and Har - bilised strawberry products and quality weather, visitors will have the opportunity to vesting Technology will be located in Hall 1. improvement measures for cherry storage.

positions, particularly Bulgaria joins EVA nestlé advances in North America and emerging mar - THE Bulgarian Vending Association has THE Nestlé Group reports that in 2009 kets. Organic growth joined The European Vending Association, its sales reached CHF 107.6 billion, with organic in Europe and North objective since the Bulgarian association was growth of 4.1%, including real internal America accelerated formed. In the past Bulgarian companies fre - growth of 1.9%. Food and Beverages' sales during the fourth quarter of the year, and quently approached the EVA looking for reached CHF 99.8 billion, with organic emerging markets once again delivered dou - information on the European market. Now growth of 3.9%, including real internal ble-digit organic growth. The world's biggest that the BVA is established and has joined growth of 1.6%. The Nestlé Waters division water brand, Nestlé Pure Life, present in the EVA as a Direct Member, it will benefit recorded -1.4% organic growth, -1.5% real both North America and emerging markets, from the members-only access to inside internal growth and EBIT margin increased achieved double-digit organic growth.” information about vending by 100 basis points to 7.0% Paul Bulcke, Nestlé CEO, said he expected Todor Kanazirev, Chairman of the BVA In its statement on the waters division, the Food and Beverages’ business to achieve commented: “We decided to join the EVA the company said: “While the sales perform - higher organic growth in 2010 compared to to provide a direct communication line ance of the industry as a whole was weaker, 2009 with a further EBIT margin increase in between Bulgarian and European vending we continued to strengthen our market constant currencies. companies. We believe that our member - ship with the EVA is the most effective way to improve the vending market in Bulgaria Europe with the unique market position of and to make new technologies and solu - Merger Central Bottling,” explained Neal McConnel - tions available for vending companies in our logue, Vice-President of Sales for Fleetwood - country.” FLEETWOODGoldcoWyard Inc has GoldcoWyard and Central Bottling announced that its European operations in worldwide. “The new business will combine St. Albans, and Central Bottling International the strength, talent and resources of both Ltd in Doncaster, are to merge and operate teams, allowing us to provide continued sup - as one business under the new name CBI port to all of our customers in Europe, Mid - Fleetwood Ltd located at the Central Bot - dle East and Africa with new equipment, tling facility near Doncaster in South York - repair parts and service.” shire. CBI Fleetwood Ltd will operate from the “Our goal is to bring strength and balance 100,000 sq ft facility in Doncaster, providing to our operations in the by space to design and manufacture packaging combining the strong historic position of the and process equipment for its core markets Fleetwood and Goldco product lines in including beverages. Juice Compounds & Bases Juice Blends (Fruit & Vegetables) Fruit Juice Concentrates & Purées KANEGRADE Flavours (Liquid & Powders) Kanegrade Ltd, Ingredients House, Caxton Way, Stevenage, Hertfordshire, SG1 2DF, United Kingdom Natural Colours & Extracts Tel: +44 (0) 1438 742242 Fax: + (0) 1438 742311 [email protected] www.kanegrade.com Functional Ingredients

Offices/factories: UK Germany Dubai India Holland HALAL CERTIFIED UNITED KINGDOM 8 InDUSTrY nEWS Soft Drinks Internationa l – March 2010 ABI dispute settled Africa A LONG and sometimes violent strike by workers for ABI, the soft drinks division of South African Breweries and part of the SABMiller group, ended after an agreement Pepsi leverage was reached between the company and the Food and Allied Workers Union (FAWU). African Cup of The strike spread over the peak of the African summer but ABI continued in pro - nations duction, albeit with some difficulties. Many of the company’s staff did not strike IN NIGERIA PepsiCo’s public alignment with and others returned to work while the soccer has stepped up further thanks to the strike was still running. Many were targeted company’s proactive arrangements during by a very small minority of striking workers, the 2010 African Cup of Nations in Angola, although there were some indications that of which Pepsi was a sponsor. the violence – which included assaults, per - One move was to partly sponsor the visit sonal threats and other intimidation, truck of nine Nigerian sports writers to Angola so stoning and vehicles fire-bombed – might they could report on the cup matches. This Palanquinha, mascot of the 2010 African Cup have partly been the work of outside agita - was a ‘triple win’ situation, benefiting the of Nations. tors. Pepsi brand, the media and the Nigerian At the peak of the trouble, ABI Managing sports enthusiasts who were able to enjoy of closing in on the title only to miss. They Director John Ustas sought calm. “We have more media coverage from a local viewpoint beat Algeria 1-0 to take third place which is been appalled at the escalating violence than they could otherwise have hoped for. where they have ended in four out of the which is building on the already high levels Pepsi also set up several television viewing last five tournaments. of violence and intimidation which have centres in Nigeria. Fans were able to watch Pepsi’s involvement with Nigerian soccer been evident throughout this strike,” he said, matches while enjoying a Pepsi. There were includes the Pepsi Football Academy which calling on the union to intervene. also lucky dips for Pepsi African Cup of has done much to discover and nurture “It is worth noting that this strike is funda - Nations merchandise. young players. Three ‘graduates’ were in the mentally undemocratic and we believe this is Nigeria’s national team, the Super Eagles, Super Eagles squad for the 2010 African one of the reasons why it has been so vio - continued their rather unwelcome tradition Cup of Nations. lent. It was embarked upon without any form of ballot, which is a breach of FAWU’s own constitution. It is lamentable that people are losing their pay as a result.” BBBEE transaction The eventual agreement saw wages and benefits at ABI increase by a total of 8.3% to proceed including boosts to the minimum wage, edu - cation grant, Christmas voucher and cell - CYRIL Ramaphosa, a key player in the phone allowance. peaceful end of apartheid and long a Staff accepted the principle to work 45 prominent figure in South Africa’s national hours during weekdays, with weekends sub - politics, has been appointed as Chairman of ject to overtime pay. the SAB Foundation, created as part of a “We are most pleased that we have wide-ranging BBBEE (broad-based black reached an agreement with FAWU which economic empowerment) transaction. ends the strike at ABI,” said Ustas. “We will Now equally well known and respected now focus on welcoming those employees as a businessman, Ramaphosa has long who went on strike back to work, ensuring been involved with the soft drinks industry. that we fully normalise our operations and Among his roles he is a member of The developing our future relationship with the Coca-Cola Company International Advisory union.” Board and the Unilever Africa Advisory ABI also undertook to consider a financial Council. relief plan for striking workers. SAB is, through its ABI subsidiary, one of South Africa’s biggest soft drinks producers, Cyril Ramaphosa, SAB Foundation. as well as a major brewer. It is part of the UK-registered SABMiller vative transaction which will have a positive group which is why a British court was impact on the lives of many thousands of called on to sanction the BBBEE scheme of South Africans”. To subscribe visit arrangement after it was overwhelmingly There will be three separate investment approved by shareholders. The transaction, entities. first announced in July last year, will place The SAB Zenzele Employee Trust will www.softdrinksinternational/ 8.45% of the company’s shares under black hold shares for the benefit of employees, a subscribe ownership. A rise in the share price and the public company called SAB Zenzele will inclusion of a greater number of partici - hold shares for the benefit of retailers pants has boosted the transaction’s value including black-owned registered customers or email: subscriptions@ significantly from what was originally envis - of ABI, and the SAB Foundation’s shares softdrinksinternational.com aged. will generate dividend income which the Norman Adami, SAB’s Managing Director, trustees will apply for the benefit of the described the arrangement as “a truly inno - wider South African community. Soft Drinks Internationa l – March 2010 AFRICA 9 Management trainee programme

THE successful Kusile Management Development Programme for South Africa bottling industry wannabes inducted a further intake of 18 management development trainees recently. They will undertake 18 months of study and practical work, with the opportunity to be absorbed into various disciplines with Coca- Cola and its bottlers if they do well. Run in partnership with the Wits Business School, the pro - gramme is sponsored jointly by Coca-Cola South Africa and its bottling partners. The current trainees were selected from around 700 external applications. Welcoming the trainees, Coca-Cola South Africa President William Egbe reminded them they had been presented with an opportunity not only to develop themselves but also to con - tribute towards community development and economic growth of the country. “As a system we’re very proud of the programme as we’ve seen the calibre of professionals it produces from past candidates who were subsequently employed by the company,” said Egbe. “These are individuals who have become an integral part of the organisation and others have moved on to make a difference not only in the country but also in the communities that we do busi - ness in. “This is also one of the many ways that we’re trying to make a difference and contribute towards skills development in South Africa.”

Coca-Cola South Africa's intake of trainees.

DrinkTECH Africa

- UK DELEGATION - We have teamed up with the event organisiers to offer SDI readers a special package of benefits

If you are interested in either visiting or, exhibiting at the continent’s leading food and beverage event, contact: [email protected] 10 InDUSTrY nEWS Soft Drinks Internationa l – March 2010 Middle East Pepsi becomes AIWF ‘benefactor’

PEPSICO has become the first and only ‘benefactor’ of the Arab International Women’s Forum. AIWF is an independent non-profit organisation established in 2001 with the mission of bringing together busi - ness and professional women in the 22 Arab countries. The benefactor agreement was signed in Signing the benefactor agreement: Saad Abdul-Latif, Sheikha Lubna Bint Khalid Al Qasimi and Haifa the presence of Sheikha Lubna Bint Khalid Al Fahoum Al Kaylani. Qasimi, the UAE Minister for Foreign Trade and a founding member of the AIWF board mission of achieving business success while build the power of professional women in all of trustees. leaving a positive imprint on society – what Arab countries.” “It is through our partnerships with we call ‘performance with purpose’. While Signing the agreement, Haifa Fahoum Al organisations such as the AIWF that we are stereotypes of women still exist in many Kaylani, AIWF’s Founder and Chairman, drew able to give back to the communities in business circles throughout the Arab world attention to PepsiCo’s global Chairman and which we operate,” said Saad Abdul-Latif, and beyond, we wholeheartedly support the Chief Executive, Indra Nooyi, whom she Chief Executive of PepsiCo Asia, Middle East significant steps that AIWF is taking towards described as “an outstanding global business and Africa. breaking these down. Through this exclusive woman and an inspiring example of what This strategy was, he said, “central to our level of partnership, we hope to help AIWF women are able to achieve”.

the term ‘organic food’ and its benefits, they Saudi scientific Growing interest do not prefer it to conventional food,” commented Amir Bozorgzadeh, Business forum in organics Development Manager for YouGov Siraj. “Organic food stores have been available in AlL RABIE Saudi Foods Co, the big juice A LIFESTYLE poll undertaken by the the UAE for a while now, but we can clearly and dairy producer, co-sponsored a scien - YouGov Siraj market research and consul - tell that it is not going to replace conven - tific meeting at the King Fahd Cultural Cen - tancy group points to a growing interest in tional food any time soon.” ter, Riyadh, under the banner of ‘Foods that organic foods and drinks within the United have Medical Claims’. Arab Emirates, although purchasing of such The conference was organised by the products remains limited. Ministry of Health’s General Administration Of the 775 residents polled, 38% said Production for Nutrition. they were completely aware of the concept “This scientific meeting plays an impor - of organic food, while only 20% were not at resumed tant role in promoting public awareness to all aware. The remaining 42% said they were reduce health risks related to the increasing somewhat aware. A plant in Bahrain, shut down prevalence of food and beverages that are A relatively high 45% said they bought for more than three weeks from late Janu - marketed on a large scale on the basis that organic food and drinks as well as conven - ary, is now in full production again after they have therapeutic and medical bene - tional lines, 33% had never purchased, 22% gaining clearance from the kingdom’s Health fits,” said Dr Mona Sanan, Al Rabie’s nutri - had in the past but did not do so currently Ministry. tional consultant. and a mere 1% said they sought organic The ministry ordered Refreshment Trad - “Through our participation in this event, exclusively. ing Company to close its facility as a pre - we aimed to highlight the nature of foods High costs were the reasons given by cautionary measure after a bottle of Crush that have medical claims and their negative 61% for their reluctance to buy, 45% said it purchased in a popular coffee shop was effects including tiredness, lack of the was not widely available and 22% did not found to have a fungus in it. absorption of nutritional elements, gastroin - think it was better than conventional food. No other complaints were received and, testinal tract disorders, heart diseases and “Although these figures are not surprising despite an exhaustive check, no other bot - health complications such as kidney failure at a first glance, once we dig more into the tles were found to contain signs of fungus. and liver cirrhosis.” respondents’ explanations, we clearly see The ministry did not order a product In a separate announcement, Al Rabie that although most of them are aware of recall but audited the production chain and said it planned to launch more corporate carried out tests in its public health labora - social responsibility initiatives this year, tory. This led to some recommendations for including further involvement in health con - anced diet”. improving production systems and equip - ferences and exhibitions throughout the Al Harthi said that, following a “vibrant ment, all of which were carried out immedi - Middle East. This would, said Chief Execu - year” in 2009, Al Rabie was “implementing ately by Refreshment Trading Company. tive Monther Al Harthi, “give us the oppor - a multi-pronged approach for 2010 that While the incident was covered in the tunity to promote more awareness of the aims to develop techniques, invest in cutting local media, there is no indication of any importance of leading a healthy life through edge technologies and adopt best industry ongoing harm to the brand or the pro - the practise of a healthy lifestyle and a bal - practices for our operations”. ducer’s reputation. Soft Drinks Internationa l – March 2010 MIDDLE EAST 11

Malaysia Trading House has been set up by Joint venture Malaysian ‘outpost’ Diamond International Consolidators with support from the Malaysian Government and boosts presence A MALAYSIAN group which exports prod - from the Bumiputra Manufacturers and Serv - ucts to the Middle East has established the ices Association of Malaysia. ONE of Europe’s major producers of fruit Malaysia Trading House in Dubai to showcase Speaking at the opening, Diamond Interna - juice concentrates, the Austria-based and market Malaysian products, with an tional Consolidators’ Managing Director, E.V. AGRANA Group, is boosting its presence emphasis on FMCG lines. Malaysian energy Narayan, said it was aimed at “providing a in the Middle East and North Africa drinks, juice-based beverages and other soft dedicated and professional distribution chan - through a new joint venture with the Nile drinks are in strong demand in the UAE and nel to the many manufacturers and exporters Fruits Group. elsewhere in the Middle East. Some are halal- in Malaysia who wish to expand their brand Nile, whose headquarters is in Egypt, is certified. presence and visibility in this region”. the largest independent fruit ingredients manufacturer in the Middle East and North Africa, offering a broad product portfolio AFRICA – continued from page 7 which includes a range of aseptic fruit purees, concentrates, fruit for dairy and beverages, fruit fillings for bakery and fruit syrups for ice-cream. Its puree range fea - Summer Meltdown tures pear, apple, apricot, banana, guava, mango, peach and strawberry. SOUTH Africa’s Liqui-Fruit juice beverages In addition to juices and fruit prepara - range teamed with Ice Art, a remarkably tions, AGRANA’s wide-ranging interests innovative promotional specialist, and a num - also include major stakes in the sugar, spe - ber of entertainers to run a series of Liqui- cialist starch-based products and bioethanol Fruit Summer Meltdown events during the sectors. southern summer. The national roadshow The joint venture company established began in Cape Town and proceeded to by AGRANA and Nile Foods is building a Johannesburg, Pretoria, Durban, East London plant in Egypt, primarily for the processing and other centres before returning to Cape of fruit for dairy lines. It is due to start pro - Town for a colourful finale on the beach at Fruit – and a key which opened a special duction in the fourth quarter of 2010. renowned Camps Bay. chest containing the grand prize. The blocks “This new joint venture constitutes an Liqui-Fruit is a brand of Ceres Fruit Juices, were lined up and contestants battled away important strategic step towards part of the Pioneer Foods Group. Ice Art, with Wazooka water pistols, trying to ‘burn AGRANA’s expansion in the fast-growing which is based in Cape Town, is headed by out’ the key from its ice trap. market for dairy products in the Middle James Cussen who describes himself as Cussen explains that each block weighed East and Africa,” said Johann Marihart, the 'Director of all things ICE’. That includes ice more than 140kg and took four to five days company's Chief Executive. “It will give us sculptures, carvings, ice bars, functions, to produce, while carefully freezing in the the opportunity to supply international launches, parties, events, film shoots, promo - fruit and keys in layers. A 24-tonne freezer dairy companies producing in Egypt, and tional shoots...ice, ice, ice truck was required to take the giant ice also in neighbouring countries, by taking He says that the ice sculpture concept blocks from venue to venue on the 5000km advantage of the favourable local produc - was a unique activation for consumers dur - round-trip. tion opportunities and the duty-free access ing the Liqui-Fruit Summer Meltdown. Giant “Visually the ice sculptures looked fantas - to these markets.” blocks of crystal-clear ice were set up, each tic and even in the heat of the day with - studded with fruit – to reinforce the mes - stood the temperatures to remain sage about the real juice content of Liqui- unchanged,” noted Cussen.

In brief…

G MEAPET, the 11th Middle East and exhibiting at the 2010 Africa’s Big Seven for North Africa PET conference, was held in the first time. The family of events will be Casablanca, Morocco, at the beginning of held at the Gallagher Convention Centre, March. Papers and discussion topics Midrand, from 25th to 27th July. 2 Pacmar included ‘return to PET growth’, ‘emer - is keen to boost its juice exports, said gence of the Middle East as strategic sup - Accounts Manager Lize van Jaarsveld. plier to North Africa’, ‘sustainability of PET’, ‘latest in caps and closures’ and ‘lightweight G Ethiopian bottler MOHA has placed an technology’. order with Sidel for PET bottle manufactur - ing equipment as part of expansion of its G Rwanda bottler Bralirwa has won the plant in the Bole district near Addis Ababa. Coca-Cola 2009 Golden Award for Quality. MOHA produces Pepsi brands, as well as Managing Director Sven Piederiet said that its own water brands. It has four plants ‘passion for quality’ was one of the com - around Ethiopia. pany’s core values. He congratulated all who had contributed to winning the award. G Uganda’s Century Bottling Company is supporting the 2010 KCB Pearl of Africa G South Africa’s Pacmar, whose Wilde Rally as improvements to the major event juices have risen significantly in market pro - have pushed up costs, requiring additional AGRANA juice concentrate tanks at Gleisdorf, file over the past couple of years because corporate input. This race is the third in the Austria. of a very active marketing campaign, is Africa Rally championship. 12 INDUSTRY NEWS Soft Drinks Internationa l – March 2010

net sales revenue per unit case. The expansion of the brand portfolio in Indonesia continued to deliver significant Asia Pacific market share gains in both carbonated and non-carbonated beverages. The year’s high - light was the very strong volume growth of over 25% in non-carbonated beverages, led Indonesia by Frestea and Minute Maid Pulpy Orange Juice. important for CCA Capital expenditure in Indonesia was directed toward the completion of a num - STRONG performance in Indonesia and ber of major capacity and infrastructure Papua New Guinea was among the high - projects, including new production lines for lights of the 2009 year’s achievements by cans and PET bottles and a CO² self-manu - multi-national bottler Coca-Cola Amatil facturing plant in Jakarta. The additional pointed out by Group Managing Director cooler placements led to an increase in Terry Davis (pictured) in his financial report. CCA’s cold drink space by about 30%. The year to 31st December saw CCA In recognition of the growing importance deliver a record result, with earnings before of Indonesia to CCA, Peter Kelly, previously interest and tax up by 10.3% to A$787.3 the group’s Managing Director responsible million while net profit after tax increased for Asia and process improvement, has relo - 11.1% to A$449 million. On the negative side, local currency bev - cated from Sydney to Jakarta as Managing “In Indonesia, the continued growth in erage COGS per unit case in Indonesia Director for Indonesia and PNG. higher value one-way packs, combined with increased by 15% as a result of the depreci - the increased investment in production and ation of the rupiah against the US dollar and distribution capacity and cold drink coolers, the mix impact of the shift toward higher provided the platform for this excellent cost, yet higher value, one-way packs. Other result, with strong volume, revenue and than Indonesia, group COGS increased by earnings growth.” only 4.5% in line with the 4.4% increase in

Kirin launches functional brand .

KIRIN Holdings says it will introduce its first s e l i f products in April under a new group-wide o t o h

brand, Kirin Plus-i, for functional and health P

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foods, including functional drinks. Kirin Bever - B

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ages, Koiwai Dairy Products and Kirin Kyowa R

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Foods will all be participating in this project, r r u M along with Kirin Brewery. A team has been e m working on development of a new business e a r G model which can interlink group companies o t o

for product research, production and mar - h keting. P “Looking ahead, by making joint use of the functional ingredients that underlie the AEROBATIC ace Yoshihide ‘Yoshi’ - concepts and values of health food and Muroya, whose team has been sponsored functional food products, we intend to companies. We are establishing a group pro - by Red Bull Japan since 2007, is well realise group synergies and offer customers curement system for Kirin Brewery, Kirin known for his many dramatic appealing products that provide new value in Beverages and other companies, and are tak - performances in air shows around the the area of food and health,” says a Kirin ing steps to optimise the group research and world, as well as competing in the Red Bull statement. development structure.” Air Race series. He was the first Japanese Group synergy will be a key factor in The extensive 2010 business approach and the first Asian pilot to join this highly 2010 and beyond, the statement emphasises. statement also notes that “in Japan, where competitive series. “The realisation of group synergies is one of our domestic alcohol business is the core of During the 2009/2010 northern winter, he the most important themes of the new the group’s operations, we aim to further moved base temporarily to New Zealand, medium-term business plan. develop our soft drinks business as an addi - working on aircraft modification and “Under the direction of cross-company tional business pillar”. And in China, it says, training in preparation for the 2010 series, teams, we are developing specific measures “we will strengthen collaboration between as well as featuring in several air shows. to promote synergies that can increase prof - our alcohol and soft drinks businesses under Interestingly, Moruya’s interest in aviation itability and efficiency. For example, Kirin the management of Kirin (China) Investment was piqued at junior high school when he Brewery, in collaboration with Mercian and Co Ltd, developing our activities particularly saw an aircraft sky-writing for the Pocari Kirin Beverages, is working to unify aspects in the Yangtze Delta area and working to Sweat brand. In 2005 he and a team of sales and marketing, promote skill transfer improve overall earnings in our Chinese replicated this sky-writing promotional and integrate sales locations of the three operations”. campaign around Japan, gaining extensive publicity. Photo Graeme Murray, Red Bull Photofiles. www. softdrinksinternational.com

Soft Drinks Internationa l – March 2010 Can of Coke triggers row

BUYING a can of Coca-Cola and giving it to someone else who lives in the same country, not very far from the store, would usually not raise an eyebrow. But in the Central Pacific, a Coke can purchased on Kwa - jalein Island has caused a diplomatic rift, with the President of the Mar - shall Islands describing the incident as a sovereignty issue. Kwajalein is an unusual place. It has long been the downrange control point for US missile testing and other secret military work. Outside vis - itors aren’t welcome, to the point that when passenger flights pass through, no-one other than people authorised by the US military can get on or off. The island, along with several other islands and islets within the huge coral atoll (one of the world’s biggest), is on a long term lease which in itself has been a matter of some contention in recent years. Most of the inhabitants are Americans from the US mainland, either military or con - tractors. They lead a relaxed lifestyle, with very good support services. Among those services is a base store which, in the tradition of its counterparts elsewhere, is tax-free. Some Marshall Islanders working on Kwajalein can shop there and that’s what Joanna Anjain did. Anjain lived with her liaison officer husband and children on Kwajalein. Instead of drinking the cola, however, she gave it to a resident of Ebeye, another island in the atoll where living conditions are poor. It has a horrendously high population density, although a certain charm because of its diverse population. The military banned Joanna Anjain from returning to Kwajalein, citing an agreement with the Marshalls government precluding off-island sales of duty-free goods, to protect Ebeye businesses and loss of tax income. But President Jurelang Zedkaia told the Majuro-based Marianas Variety newspaper that he was shocked to hear what happened. “The US is treating us like American Indians, like we’re low class citizens. Our liaison officer Jelton Anjain is like our ambassador. To suspend his wife over the purchase of a cola – I can’t believe they would treat us like this.” The Global Nutraceutical Event

18 - 20 May 2010 GENEVA PALEXPO Switzerland

Register for FREE online NOW at Ocean View Club, Kwajalen . www.vitafoods.eu.com/sd1 Powder move & benefit from Fast track entry A NEW fruit and vegetable powder plant is being built by fruit products supplier China Nutrifruit Group. The company is utilising land it has rights to in Daqing, Heilongjang Province, and expects to have the facility Free event guide in production by September this year. It will make a variety of powders for use as beverage mixes, snack foods, instant soups and other lines. “Based on our market research, the fruit and vegetable powder seg - ment is a high growth segment that complements our current product Save €80 lines,” said Changjun Yu, the company’s Chairman. “We can leverage our supplier relationships, along with our network of distributors, to sell our new fruit and vegetable powder products. Furthermore, we believe entering this segment provides a more attractive return on investment Join us on than our previous plan of acquiring a concentrate pulp production Organised by line.” IIR Exhibitions Yu said that Nutrifruit would continue to outsource production of Co-located with concentrate pulp products “and may seek additional acquisition targets Finished Products Expo in the future”. 14 INDUSTRY NEWS Soft Drinks Internationa l – March 2010

winning in the world's largest non-alcoholic said: “CCE remains the pre-eminent West - ready-to-drink profit pool. This transaction ern European bottler and a key strategic offers compelling value to both The Coca- partner with TCCC. Our European business Americas Cola Company and CCE shareowners and serves an attractive market with growing will create substantial and sustainable bene - volumes and profit driven by rising per fits for both companies' stakeholders.” capita consumption. As such, CCE will have He continued, “Our North American an improved profile with enhanced rev - Historic deals for business structure has remained essentially enue, margins and EPS growth prospects. the same since CCE was founded in 1986, Together with TCCC, we will continue to Coca-Cola while the market and industry have improve the effectiveness of our operations changed dramatically. With this transaction, in our expanded presence in Europe. These THE Coca-Cola Company (TCCC) and we are converting passive capital into active actions strengthen our ability to compete Coca-Cola Enterprises Inc (CCE) have capital, giving us direct control over our effectively and sustainably in Europe and entered into agreements aimed at growing investment in North America to accelerate represent the beginning of an exciting new the Coca-Cola system in North America growth and drive long term profitability. era of long term growth for CCE's business and expanding CCE's European business. “We will work closely with our bottling and shareowners.” In a substantially cashless transaction, partners to create an evolved franchise sys - Kent concluded, “As the world's leading TCCC will acquire CCE's entire North tem for the unique needs of the North beverage company, we are very excited American business, which consists of American market. Additionally, we will about the vast opportunities before us and approximately 75% of US bottler-delivered reconfigure our manufacturing, supply chain I can say with confidence there is no better volume and almost 100% of Canadian bot - and logistics operations to achieve cost business to be in. Over the next several tler-delivered volume. Ultimately, TCCC will reductions over time.” Kent stressed years, the nearly US$650 billion dollar have direct control over approximately 90% that a unified operating system would global non-alcoholic ready-to-drink bever - of the total North America volume, includ - enable the company to better market and age industry is expected to grow faster ing its current direct businesses. distribute its non-alcoholic beverage brands. than worldwide GDP and we are best TCCC Chairman and CEO Muhtar Kent In a concurrent agreement, TCCC and positioned to capitalise on this enormous explained, “We are not acquiring CCE, CCE have agreed in principle that CCE will industry opportunity in North America and rather we are acquiring their North Ameri - buy TCCC's bottling operations in Norway Europe. These joint actions further rein - can operations, and they remain one of our and for US$822 million, subject to force our confidence in achieving our 2020 key bottling partners with world-class man - the signing of definitive agreements, and Vision to more than double system rev - agement, financial and operational capabili - that CCE will have the right to acquire enue and double servings to over 3 billion ties. TCCC's 83% equity stake in its German per day.” “Our new North American structure will bottling operations 18 to 36 months after The Coca-Cola Company and CCE create an unparalleled combination of busi - closing for fair value. expect the transactions to close in the nesses, which will serve as our passport to CCE's Chairman and CEO John Brock fourth quarter of 2010.

The company plans to renovate the Stam - Ball's 2009 full year comparable results of new headquarters ford location to meet the US Green Building $4.05, compared to $3.61 in the prior year, Council’s Leadership in Energy and Environ - were a record for our company,” said R. for nestlé Waters mental Design (LEED) standards for green David Hoover, Chairman and CEO. The four buildings. In 2003, Nestlé Waters’ bottling US metal beverage packaging plants acquired NESTLÉ Waters North America Inc is to facility in Stanwood, Michigan was the first in in October were accretive to earnings in the relocate its headquarters from Greenwich to the US food and beverage industry to quarter. Stamford, Connecticut late in 2010. The receive LEED certification. Today, Nestlé John A. Hayes, President and COO for company which currently employs 475, Waters has nine facilities built to LEED cer - the corporation, added: “As we continue the intends to add 25 headquarter jobs over the tification, the most of any US food and bev - smooth integration of the plants acquired in next three years. erage manufacturer. 2009, it is providing opportunities to Nestlé Waters’ new headquarters will be improve our processes and share best prac - located at 900 Long Ridge Road, Stamford. tices. We remain focused on continuing to The company will lease 164,301 sq ft of build momentum in our company.” space, an increase of approximately 24% Strong fourth During the fourth quarter, Ball announced from Nestlé Waters’ current headquarters in an agreement to acquire a partner's interest Greenwich. The building is owned by Oracle. quarter in a joint venture metal beverage can and The decision to move was made for a end plant in southern China. The transaction variety of reasons, including favourable eco - BALL Corporation, supplier of metal and is expected to close in 2010, subject to cus - nomics, an open floor plan design permitting plastic packaging for the beverage industry tomary regulatory approvals. In Brazil, the increased employee collaboration, café amongst others, has reported 2009 year end company's new joint venture beverage can amenities, access to public transportation, net earnings of US$387.9 million, or $4.08 plant near Rio de Janeiro started up success - and a shorter commute for most of the per diluted share, on sales of $7.35 billion, fully in November and began supplying cans company’s headquarters employees, of compared to $319.5 million, or $3.29 per to customers. which 70% live in Connecticut. The Stam - diluted share, on sales of $7.56 billion in The company expects full year 2010 earn - ford facility is less than 12 miles from Nestlé 2008. The year finished on a strong fourth ings to be above those of 2009. Waters’ current location. quarter with net earnings of $81.4 million “We are excited to remain a Connecti - on sales of $1.86 billion, compared to $33.8 cut-based company. Our new home in Stam - million, on sales of $1.73 billion, in the fourth ford will support the collegial atmosphere quarter of 2008. we encourage among our employees,” said “On a comparable basis, our diluted earn - Kim Jeffery, who joined the company in 1978 ings per share of 84 cents in the fourth www. softdrinksinternational.com and has been President and CEO of Nestlé quarter increased significantly over diluted Waters North America since 1992. earnings per share of 56 cents in 2008, and Soft Drinks Internationa l – March 2010 AMERICAS 15 north American market a challenge

ALTHOUGH PepsiCo Inc results for 2009 showed healthy gains in its worldwide snacks and international beverage busi - nesses, (EPS grew 17%, ) PepsiCo American Beverages (PAB) found 2009 a challenging year. For the full year, volume and net rev - enue declined 6%. while core operating profit decreased 3%. In the fourth quarter, volume declined 5% but operating profit grew by 10% reflecting, says PepsiCo, sequential improvement in top-line trends, a focus on profitable volume growth, height - ened productivity in the North American business, and significant operating profit growth in Latin America. The ‘refresh’ of the North American bev - erage business gained traction in the fourth quarter as brands such as SoBe Lifewater and Gatorade gained market share. Also, important brand health metrics rose for brand Pepsi, Pepsi Max, Gatorade, Lipton Tea and Tropicana. PepsiCo reports that, in 2010, differenti - ated value will continue to play a key role as PAB rolls out targeted innovation, such as the G Series Performance line, offering addi - tional benefits for pre-, during and post-ath - letic occasions. In carbonates, the ‘Pepsi Innovation at Gatorade with its G range. Refresh Project’ is providing millions of dol - lars in grants to make a positive impact in drives consumers to Pepsi’s website where their favourite projects, with the winning local communities. The integrated campaign they can submit project ideas and vote for grants ranging from US$5,000 to $250,000.

• Vending machines: total calorie counts Clear on calories for the entire container will be displayed on the beverage selection buttons of vending RESPONDING to First Lady Michelle machines controlled by the companies. Obama’s call for innovative industry initia - • Fountain machines: calorie counts will tives that contribute to her healthy families be shown prominently on all fountain bever - programme, the American Beverage Associa - age machines. tion reports that its members are coming The industry will coordinate with the FDA together to make the calories in their prod - to ensure that the calorie information on ucts clear and consumer-friendly by putting the front and back of a package is consis - the information on the front of all their tent. Also, industry supports the FDA evalu - packages, vending machines and fountain ating serving sizes for the entire food and machines. beverage industry as part of their current The voluntary commitment contributes to review of food labels. Mrs Obama’s efforts to help families make Further, ABA says the beverage industry is informed choices as part of a balanced going to voluntarily explore other fact-based lifestyle. The companies will coordinate with labelling on its packages, such as the feasibil - the Food and Drug Administration to imple - Nutritional information will be made clear and ity of expanding the current information for ment the calorie initiative, which will go accessible. percent of daily value, currently found in the above and beyond what is required by the nutrition facts panel of all packaged foods federal agency’s food labelling regulations. applaud Mrs Obama for her common sense, and beverages, to include other nutrients The industry will start implementing the ini - balanced approach to a tough issue like and also put this information on the front of tiative across the country this year with childhood obesity, which will require contri - labels where relevant. completion in 2012. butions from all segments of society to fully “Our companies are committed to fact- “The beverage industry is taking the extra tackle.” based labelling as well as seeking ways to step of making the calories on its products This new initiative will display calories make calories and other nutrition informa - more clear and useable for consumers so more prominently on: tion more clear and accessible to con - they can make balanced choices wherever • Product labels: total calorie counts will sumers, particularly at the point of they purchase our products,” said the ABA's be displayed on the front of labels for the purchase,” Neely said. “The more easy-to- Susan Neely. “By contributing to the First entire container, up to and including 20oz use information we give consumers, the bet - Lady’s initiative, our industry is once again products. A 12oz serving size will be used in ter they’ll be able to choose the refreshing leading with a meaningful programme to do displaying calories for multi-serve beverage beverage that best meets their tastes and its part in addressing social challenges. We packages (such as 2litre bottles). needs.” 16 AMERICAS Soft Drinks Internationa l – March 2010 International boost nutritional to TCCC earnings expansion

THE Coca-Cola Company (TCCC) has DSM has announced plans to expand its reported a solid fourth quarter 2009 oper - existing research and development facilities ating results, with unit case volume increasing located at its North American headquarters 5%. For the full year, unit case volume in Parsippany, New Jersey. The new Nutrition increased 3% in line with the company's Innovation Centre will unite DSM’s labora - long term volume target. “We ended this tory capabilities for the beverage, food and year on a high note, delivering global volume personal care market sectors, combining and value share gains, comparable currency expertise from DSM Nutritional Products neutral revenue growth, improved productiv - and DSM Food Specialties. ity and increased cash flows,” said Muhtar Mauricio Adade, President Human Nutri - Kent, Chairman and CEO. tion and Health at DSM Nutritional Products, Internationally, TCCC achieved broad- said: “DSM’s latest investment demonstrates based unit case volume growth of 6% in the our ongoing commitment to providing global fourth quarter, with strong growth in key customer support and proactively developing emerging markets (China +29%, India solutions to meet market needs.” +20%), developing markets (Brazil +8%, DSM plans to open the new Nutrition Mexico +4% and developed markets Innovation Centre in 2011. It will house ded - (France +12% Germany +3% ). icated customer application suites, sensory TCCC reports that the global 'Open services and customer application pilot facili - Happiness' campaign and its holiday pro - ties. grammes drove growth in brand Coca-Cola The global Open Happiness campaign helped The company says that such investment is where unit case volume grew 4% in the drive growth for Coca-Cola. part of an overall strategy to provide cus - quarter, with strong growth across global tomers with a global network of on the markets (including 22% in India, 13% in up 5%. Total still beverage unit case volume ground support, integrating proven technical China, 12% in France, 5% in Mexico and 4% increased 9% in the quarter, led by growth expertise with insight into customer prefer - in Germany. ) across the portfolio, including juices and fruit ences and knowledge of key regional differ - Total sparkling beverage unit case volume stills, teas and water brands. Still beverage ences. increased 3% in the quarter, with interna - unit case volume increased 14% internation - DSM opened two new Regional Food tional sparkling beverage unit case volume ally, but was even in North America. Application Laboratory facilities in 2009; one in Shanghai for dairy, baking, beverage and savoury applications and one in Sao Paulo by the Johnson Family and based in Rice mostly for beverage applications. Cool truck Lake, Wisconsin, is a strategic addition to the semi-trailer manufacturer's sales platform. By takeover expanding its product offerings in refrigerated transportation equipment, Great Dane rein - Youtube message GREAT Dane Trailers has acquired Johnson forces its commitment as a market leader to Refrigerated Truck Bodies, manufacturer of fully serve the food service industry. THE International Bottled Water Associa - insulated fiberglass refrigerated truck bodies For Johnson, the significant overlap with tion’s consumer website www.bottledwater - and all-electric refrigeration solutions. The Great Dane's customer base will both sup - matters.com has launched its tenth video, acquisition is said to be a synergistic move port and expand the truck body manufac - 'Conflicted Consumer: To Drink Bottled for both companies. turer's business. In addition, Johnson will have Water or Not to Drink Bottled Water?' In For Great Dane, the purchase of Johnson access to Great Dane's network of distribu - this video, a teenager moves through her Refrigerated Truck Bodies, founded in 1932 tion, parts and service centres. busy day bedeviled by anti-bottled water rhetoric and the angelic comfort of fact- based information about bottled water. September 2009,” “In this lighthearted satire, the consumer Energetic growth said Sacks. finds herself shouldering a lively debate Since the tran - between an angel who states the facts about HANSEN Natural Corporation has reported sitions to certain this safe, healthy, and convenient product record financial results for the year ended Coca-Cola bot - and a devil who provides false information 31st December 2009. Net profits for the tlers and new about bottled water,” said Tom Lauria, IBWA year rose by 93% to US$208.7million, cycling Anheuser-Busch Vice-President of Communications. “Our a previous year hit by losses in the fourth distributors in the presenter plays all three parts, presenting a quarter due to distribution contract fourth quarter of humorous yet subtly compelling presentation changeovers. As a result, operating income in 2008, distribution on the value of bottled water.” 2009 doubled to $337.3milllion, against levels and market The video corrects misinformation about $163.6million a year ago. share generally for bottled water and sets the facts straight: Rodney C. Sacks, Chairman and CEO the Monster Energy brand have increased. Bottled water containers are the most-recy - attributed the record revenues to sustained “We are planning to introduce new prod - cled product in kerbside recycling pro - strong sales of Monster Energy drinks both ucts in 2010 and to continue our interna - grammes; it is not the same as tap water; in the US and internationally. “We are tional expansion into western and central most bottled water comes from natural encouraged by the continued positive sales Europe, the Middle East and South America. sources; bottled water is one of the healthi - trends reported by Nielsen, indicating that We are also evaluating additional geographic est choices on shelf; is good value price- year-on-year energy drink sales in the United expansion opportunities for the Monster wise; and tap water isn’t 'free' as activists like States have increased in each month since Energy brand,” Sacks added. to claim.

18 DEVELOPMENTS Soft Drinks Internationa l – March 2010 Spotlight on stevia

Ingredients THE French Society of Antioxidants is host - ing a conference 'Stevia 2010, Scientific & Industrial Perspectives' in Paris on 6th May. Since its creation in 1998 at the Pasteur Immune health Institut in Paris, the Society has played an important role in the applications of antioxi - benefits in juices dants in different areas, concentrating on putting forward strategies for the prevention ADDING probiotics to fruit juices is a strat - of chronic diseases such as obesity, cancer, egy that many beverage developers are neurodegenerative diseases, cardiovascular using to bring additional immune health ben - diseases or ageing of population. efits to their products, while maintaining an The conference on stevia will address and all-natural positioning. Following this healthy discuss: recent advances and scientific trend, Danisco is launching a global pro - research; the biological and pharmacological gramme which focuses on boosting immune effects unrelated to the sweetness of stevia, health in refrigerated juices with the addition and particularly of the metabolic syndrome; of a clinical dose of Howaru Bifido. the outlook for possible applications in agri- Danisco says its ingredient has been clini - food and food supplements; the regulatory cally proven that it may enhance the body’s aspects in France and Europe; the marketing natural immune response, especially amongst aspect and impact on consumers. children and the elderly. “Consumers are Further a ‘round table’ discussion com - searching for natural healthy solutions for inoculation of probiotics into juices. As a prising academic and industry stakeholders boosting immune health. With Howaru result Danisco has developed two exotic will assess if there is a place for stevia in the Bifido fruit juices, we can offer our cus - probiotic juice concepts, both containing an prevention of chronic diseases; whether it tomers, including people who are lactose effective dose of Howaru Bifido. will replace all sugar and artificial sweeten - intolerant, a healthy and appetising product,” “Our expertise spans formulation devel - ers; what are the prospects for formulation said Peggy Steele, Global Business Director, opment and the test results have shown our of industrial products and what assurance is Health & Nutrition, BioActives. capability to obtain a good survival of our there regarding its purity and quality. The company's applications specialists probiotics in fruit juice over 40 days at 4°C”, have gained expertise in process and formu - said Marie Jane Fallourd, Beverage Group lations, and acquired a know-how of direct Manager at Danisco. Expansion in russia Auctions to Adults need SYMRISE is expanding its flavour and nutri - continue protein tion business in Russia and the CIS region with the establishment of a fully integrated OCEAN Spray’s cranberry concentrate auc - A SURVEY conducted in the UK has shown production site near Moscow. The plant will tions are to continue as a fair and transpar - that over 20% of the nation recognise that initially focus on supplying dry blends to cus - ent trading platform. The company sold a adults aged over 50 need more protein in tomers in the region. Production is expected total of 210,000 gallons of its concentrate in their diet compared with those in their to start in the second half of 2010. the most recent auction at a clearing price prime. The move sees the company increasing its of US$20.50 per gallon for the first contract Sponsored by Volac, suppliers of nutritional presence in the large Russian market, where delivery period (six months following the whey protein to the food and beverage indus - it is an industry leader. The new site will auction) and US$24 per gallon for the sec - try, the survey of 2000 adults conducted by enable Symrise to support strategic global ond contract delivery period (the subse - the independent researcher ICM sought to customers by moving production closer to quent six months). Concentrate auctions will discover people’s attitudes towards protein in the region. In addition, the company intends now run on a quarterly basis to ensure the diet and protein-fortified foods, particularly to further increase its penetration of the interested parties can participate at regular in relation to the over 50s market segment. local market. intervals during the year. The top four roles cited for protein in the “It underscores our alignment with key Michael Stamatakos, Vice-President, Agri - diet of the over 50s were correctly identified customers and our commitment to support cultural Supply and Development at Ocean as: supporting the immune system (selected them with a strong local presence. The Spray, said: “By using the auction process, we by 51%), guarding against osteoporosis and establishment of a fully integrated facility in have been able to provide for open and effi - bone fractures (47%), helping prevent muscle Russia enables us to service them faster and cient sales of our cranberry concentrate.” wastage (46%) and protecting lean tissues more directly, and it will provide an impor - Consulting firm CRA International devel - and muscles (46%). tant advantage to our partners in our oped the online trading system and served The survey also highlighted a significant mutual drive for sustainable business as the trading manager for the auction younger group of nutritionally-aware adults in growth,” said Heinrich Schaper, President process. Bidders were able to track availabil - their 20s and 30s who are concerned with Flavour & Nutrition for the EAME region. ity and pricing of the concentrate, making for body composition and protecting lean tissues a transparent approach. and muscles through increasing their con - The next cranberry auction will take place sumption of high quality vegetarian proteins. about the benefits of consuming high quality, on 28th April, 2010. Visit www.cranberryauc - Mark Neville, Head of Lifestyle Ingredients low fat and highly digestible proteins. It has tion.info for more information. A mock auc - for Volac, said: “Overall, the findings of our highlighted some important lifestyle issues tion will take place prior to the April auction survey suggest that there is a growing oppor - which food and beverage manufacturers to allow participants to practise before the tunity for manufacturers to educate certain should be addressing now with their new event. consumer groups, including the over 50s, product development programmes.” Soft Drinks Internationa l – March 2010

In brief…

G BI Nutraceuticals' Long Beach facility in California was recently awarded an 'excellent' rating during a food safety audit conducted A new range by AIB International, the food industry's leading auditing organisa - tion. This rating is based on a third-party assessment of BI's com - of plain caramel... pany policies, documentation practices and operations, as well as a thorough inspection of the physical condition of the grounds, build - ings, production and storage areas. “Our excellent AIB rating demonstrates BI's commitment to providing ingredients of the highest quality and safety to customers in the food and beverage industries,” said Walter Postelwait, the company's Vice-President of Sales and Marketing. “BI offers more than 200 GRAS ingredients that can be used in a wide-variety of food and beverage applica - tions, and AIB's recognition of our stringent manufacturing practices and overall operations gives customers increased confidence when they fortify their products with our ingredients.”

G An organic version of Cacti-Nea, certified by Ecocert SAS, is now available from Bio Serae. Cacti-Nea is made of Opuntia ficus- indica cactus fruit. Due to the company's exclusive partnerships with local Medierranean growers, the origin and traceability of these fruits is ensured. Bio Serae reports that a recent clinical study conducted on Cacti-Nea highlighted the original weight man - agement and diuretic properties of this natural extract from prickly pear fruits, making it suitable for functional beverages applications.

G Stratum Nutrition, of St Louis, Missouri, a division of Novus International that focuses on human nutrition through specialty ingredients, has been accepted as a member of the United Natural Products Alliance (UNPA). UNPA is an association of dietary sup - plement and functional food companies that share a commitment to provide consumers with premium natural health products. New members in the organisation are required to go through an evalu - ation process and are then accepted only by the unanimous vote of all UNPA members.

G Frutarom has been selected by Frost & Sullivan as the recipient of the '2009 Global Weight Management Ingredients Product Line Strategy Award'. The award recognises Frutarom’s accomplishments in this market segment. With its scientifically-backed product line based on natural extracts with different modes of action, the com - pany has shown that it is responsive to market needs and dynam - ics. As reported in SDI, Frutarom offers manufacturers a diverse and continuously expanding portfolio of slimming ingredients. The company has grouped several of these ingredients together in a Slimming Campaign which is designed to offer a structured choice of weight management ingredients.

Vitafoods Preview

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news@ softdrinksinternational.com ^^^ZL[OULZZYVX\L[[LJVT^^^ZL[OULZZYVX\L[[LJVT 20 INGREDIENTS Soft Drinks Internationa l – March 2010

Functional forum…

Skin care The study, 'Improving Outcome of According to LycoRed Ltd of Israel, marketers Chemotheraphy of Metastatic Breast Cancer of beauty drinks targeting skin health will by Docosahexaenoic Acid: a Phase II Trial,' cheer the results of a recent study on monitored and evaluated the health of breast lycopene conducted by the Department of cancer patients at the University Hospital Dermatology at the Charite-University of Bretonneau (Tours, France). Algal DHA Medicine in Berlin, Germany. Results of this omega-3 supplementation started seven to study, which concentrated on the furrowed 10 days before chemotherapy began and and wrinkled foreheads of 20 people aged 40 continued over the five month chemotherapy to 50 years, demonstrated that high levels of treatment period. Tumour response rate, time antioxidants in the skin may be correlated to to progression and overall survival were lower levels of skin roughness. assessed. The authors found the most Since the body does not produce its own marked improvements in patients whose lycopene, a diet rich in lycopene will help tumour cells had incorporated high levels of assure a high level in the skin. Lycopene, a DHA. powerful antioxidant, is found in the greatest Professor Philippe Bougnoux, the report’s quantities in tomato. While health experts lead author, commented: “This trial demon - promote the value of eating a tomato-rich products for weight management. The Cana - strated DHA’s ability to chemosensitise Mediterranean diet, dietary supplementation dian nutraceutical and functional food indus - tumours: a significant and exciting finding with a lycopene-rich tomato extract is a con - try has over 300 companies, from small which could have major implications not only venient and effective means to insure that the start-up companies to multinational organisa - for breast cancer treatment, but possibly for diet is supplying ample tomato lycopene for tions which can now develop products with other forms of the disease in the longer healthy, beautiful skin. CLA. term. The efficacy of chemotherapy is dose- LycoRed’s Lyc-O-Mato is a key ingredient According to Lipid Nutrition, CLA market dependent but dose is limited due to the in an increasing number of cosmeceuticals. leader, CLA is the most scientifically substanti - treatment’s side effects; specifically, its toxicity ated active weight management ingredient to non-tumour tissue. Consequentially, mak - Weight management available on the market. It has been clinically ing tumours more susceptible to chemother - Health Canada’s Natural Health Products proven to reduce body fat, improve body apy without affecting healthy tissue has the Directorate has finalised the new monograph composition and increase lean muscle mass. potential to improve prognosis and clinical for Conjugated Linoleic Acid (CLA). This outcome. We hope the results of our study monograph is intended to serve as a guide to Breast cancer will lead to further trials to define more pre - the Canadian industry for the preparation of DHA omega-3 has been found to boost the cisely the potential future role of DHA in Product Licence Applications for natural efficacy of chemotherapy in breast cancer breast cancer patients.” health product market authorisation of CLA. patients, according to a new study. Writing in Dr Edward Nelson, Medical Director at Companies will now be able to communicate the British Journal of Cancer , Bougnoux et al Martek Biosciences, which supplied the algal the weight management health benefits of found that a dietary intake of 1.8g/day of algal DHA capsules used in the study, said, “Pro - CLA to Canadian consumers more effectively. DHA before and during chemotherapy made fessor Bougnoux’s trial underscores again the The number of Canadians that are over - breast cancer cells more sensitive to anti-can - potentially valuable benefits of DHA omega- weight has increased over the last 25 years cer drugs, in turn making the treatment more 3, even beyond the well-established brain, and an increasing number are using health effective. eye and heart health benefits.”

ISBT Announces BevTech ’10 Preliminary Program

The International Society of Beverage Technologists has announced a focus on sustainability and a new sweeteners seminar for BevTech ‘10

The International Society of Beverage Technologists (ISBT) has announced the preliminary program for BevTech ’10, which will be held April 26-28, 2010, at the renaissance Glendale Hotel and Spa. The 57th annual meeting will bring together local and international members of ISBT for three full days of discussion and education concerning the technical and scientific aspects of the non-alcoholic beverage industry.

This year’s annual meeting will focus on sustainability and features an impressive lineup of presentations, including Sustainable Beverage Filling: A new Paradigm Through Cold, Dry Electron Beam Sterilization; BoD Waste and the opportunity to reduce, remove and reuse It at the Source; and Workplace Safety and Efficacy When Using ozone.

BevTech ’10 also will include a Sweeteners Seminar titled, Sweeteners: What Do We Know About Them? on Thursday, April 29. Industry experts will address the complete range of sweeteners used in today’s beverage industry around the world, as well as the latest standards and methods for using these sweeteners. All attendees will have the opportunity to taste and discuss the sweeteners’ applications in a number of beverage products.

registered members and guests have the opportunity to participate in fishing, golf or a desert tour in Glendale and a private evening at the Heard Museum, a renowned destination for native American Indian arts and culture.

For more information or to register for BevTech ’10, please visit the BevTech page at www.bevtech.org, or call (972) 233-9107 x208.

ABOUT ISBT – The International Society of Beverage Technologists (ISBT) is the premier technical society for the beverage industry. As the only international society dedicated solely to the scientific and technical aspects of soft drinks and beverages, ISBT provides a unique, non-competitive forum for networking with other experts in the field at a technical level. Soft Drinks Internationa l – March 2010 RESEARCH 21

assess the relevance of a new study on pos - sible neurodevelopmental effects of BPA and, if necessary, to update the existing Tolerable Daily Intake (TDI) accordingly.

Science Monitor Daily drink of blueberry juice might stop memory loss AMONGST a group of 18 University of Colon cancer and Cincinnati (UC) pensioners in their 70s pomegranate juice with early signs of dementia, a daily COLON cancer is the fourth most com - A monthly drink of blueberry juice was found to mon form of cancer and is thought to be sharpen recall, even when memory had the most preventable. A study published update from started to fail. This was the finding of in the Journal of Agricultural and Food Diana Amor, Robert Krikorian from UC and colleagues Chemistry has investigated the chemo- from other organisations in the US and preventive properties of pomegranate Scientific Canada, reported in the Journal of juice, high in polyphenols, on HT-29 Editor Food e-news. Agricultural and Food Chemistry . colon cancer cells. Alzheimer's disease (AD) accounts for Previous studies have found that a diet reading Scientific Services Ltd. 60% - 80% of cases of dementia. The high in fat, meat and fibre can influence prevalence of AD threatens to reach epi - an individual's risk of developing colon demic proportions in the coming cancer. Polyphenols may have the ability In conclusion, the researchers state that decades, with projections of 16 million to prevent carcinogenesis through a com - regular consumption of pomegranate cases in the US by 2050. In the absence of bination of antioxidant, antiproliferative juice may provide a concentration of effective therapy, preventive approaches and proapoptotic properties. They are urolithins sufficient to inhibit colon can - are essential to address this public health found in fruit, vegetables, nuts and cer development, with the ellagitannins problem. Blueberries contain polypheno - grains. Pomegranate juice is high in potentially able to contribute to colon lic compounds, most prominently antho - polyphenols such as gallo- and ellagitan - cancer chemoprevention. They claim cyanins, which have antioxidant and nins as well as flavonoids. The majority their study shows the pharmacological anti-inflammatory effects. In addition, of polyphenols found in pomegranate importance of ellagitannins and may help anthocyanins have been associated with juice are ellagitannins, along with ellagic to improve guidelines for an appropriate increased neuronal signalling in brain acid and variable amounts of gallic acid. formulation of commercial pomegranate centres, mediating memory function as Kasimsetty et al studied the effects of juice. well as improved glucose disposal, bene - various ellagitannins from pomegranate fits that would be expected to mitigate juice on growth of five human cancerous EFSA update on bisphenol A neurodegeneration. cells lines and two non-cancerous cell THE European Food Safety Authority Results indicated that wild blueberry lines. (EFSA) will invite national experts from juice supplementation for 12 weeks They found that the polyphenolic the EU Member States to a meeting in improved memory function in older ellagitannins and urolithins exerted a sig - early April to discuss its ongoing scientific adults with early memory decline. It is nificant inhibitory effect on the initiation work with regard to bisphenol A (BPA). At believed that this is the first human trial and promotion stages of cancer develop - the meeting, EFSA will outline its draft assessing the potential benefit of blueber - ment. Ellagitannins/urolithins were opinion on BPA, which is currently being ry supplementation on neurocognitive shown to slow down the growth of pro - prepared by EFSA's scientific panel on function in older adults with increased gressive cancers and were selective in food contact materials (CEF Panel), prior risk for dementia. Although the sample inhibiting the proliferation of cancerous to its expected adoption in May 2010. The size was relatively small, effect sizes were cells compared to non-cancerous cells. meeting will allow Member States to con - moderate to large for both the primary The test compounds were not found to be tribute any relevant national work in sup - and secondary analyses. On balance, this selective toward HT-29 colon cells com - port of the finalisation of EFSA's opinion. initial study establishes a basis for further pared to the other cancer cells. Members of EFSA's Advisory Forum have human research of blueberry supplemen - Kasimsetty et al state that all the tested been asked to nominate national experts to tation as a preventive intervention with compounds affected the cell cycle at dif - take part in the meeting alongside mem - respect to cognitive ageing. ferent phases in a time-dependent man - bers of the CEF Panel's working group on ner, leading to a significant number of BPA. Alleged mercury poisoning from cells in the sub -G10 phase (cell death). EFSA published scientific opinions on Sprite in China Ellagitannins and urolithins were also BPA in January 2007 and July 2008. In TWO people have suffered from mercury found to cause cell death and cancer inhi - October 2009, EFSA received a further poisoning after drinking Sprite, according bition in HT-29 cells. request from the European Commission to to reports in the Chinese media. The two, a man and 13 year-old boy, became ill in separate incidents in November and RSSL has developed a new method for vitamin B12 analysis using UPLC-MS (liquid January, according to the reports. Coca- chromatography - mass spectrometry). Quicker and more sensitive than other Cola, manufacturer of Sprite, released a methoyy30ds, the LC-MS technique has been validated for a variety of matrices, and statement, quoted in China Daily , saying RSSL is now developing methods for other vitamins and functional ingredients. that they have ruled out mercury contam - The company has recently invested heavily in top-of-the range LC-MS instrumenta - ination at their Beijing plant but that the tion. More and more tests currently done by HPLC and other methods are being trans - product may have been deliberately con - ferred across to UPLC-MS. “UPLC-MS is a big step forward for analysis of vitamins taminated during its circulation channels. and other functional ingredients,” said Marta Ahijado Fernandez, Laboratory Manager Coca-Cola has agreed to independent test - for RSSL's Functional Ingredients laboratory. “The B12 method has been developed ing and has promised to co-operate with using UPLC-MS equipment that is perfect for routine analysis of known compounds. the investigation of Chinese police in We also have a separate UPLC-MS set up, which is devoted to investigative work, and order to determine the source of contami - this is amazing at detecting and identifying contaminants and unknown compounds.” nation as soon as possible . 22 ProDUCTS Soft Drinks Internationa l – March 2010 Juices & Juice Drinks

The artisan food awards are for produc - Cordial award ers of hand-made or individually-crafted products, generally on a small scale and NEW ZEALAND One judge described it often according to traditional practices. To as “cordial for grown-ups” while another qualify, businesses must have an annual suggested it could be used to brush over a turnover of less than NZ$5 million. just-baked cake. Addmore Products, based in This was the second year of the Cuisine tranquil South Canterbury, is happy that cus - Artisan Awards and judges were really put tomers want to enjoy their elderflower cor - through their paces to select a supreme dial. Whether it’s served with a glass of still winner,” said Head Judge Fiona Smith. “Last or sparkling water, or as versatile syrup, it year we were impressed by the quality of still delivers what owners Kate Addis and the entries – we were even more impressed Richard Morrison describe as the elder - this year.” flower’s pure and mystic scent. Addis and Morrison set up Addmore Already popular, Addmore Elderflower Products at Geraldine in 2002. The temper - Cordial is now in heightened demand after ate winter is well suited to growing elder - taking the runner-up position in the 2010 flowers; this is a region of plains, wild rivers a pretty taste – elderflower is known for its Cuisine Artisan Awards, organised annually and a distant backdrop of the snow-covered beneficial properties. by New Zealand’s top food magazine. Top Southern Alps. Addmore also offers Sparkling Elderflower ranking went to Clevedon Valley Buffalo The champagne-coloured elderflower – great on its own, with white wine as an Yoghurt while the joint runner-up was New syrup has an aroma and taste that recall aromatic spritzer, or with gin or vodka for Zealand Artisan Wild Thyme Honey. lychees and muscat grapes. And it’s not just cocktails.

to build on this during 2010.” Milestone Happy Monkey 100% pure fruit smooth - range extended ies are available in Strawberry & Banana UK Launched in March last year Happy and Orange & Mango flavours. They contain INDIA Following the successful launch of Monkey Smoothies has broken the £1 mil - no added sugar, no sweeteners and no Minute Maid Pulpy Orange, Coca-Cola has lion sales barrier with sales reaching £1.3 preservatives and each 180ml carton con - introduced Minute Maid Nimbu Fresh, a million in December. tains the equivalent of one portion of fruit. lemon juice-based drink with no added When Happy Monkey first hit the The bananas used in the smoothies are preservatives or colourants. The drink is shelves, the children's smoothie market was from Rainforest Alliance certified farms. made from fresh lemon juice concentrate, in decline but, according to Happy Monkey, “As well as being healthy and nutritious, like natural, home-made ‘nimbu pani’ and has its new range, supported by an aggressive we wished to stay true to our ethical prin - the tagline ‘Bilkul Ghar Jaisa’ (just like home). sales and marketing strategy, has managed ciples, so have opted to use fruit sourced It is targeted at all age groups to grow the children’s smoothies category from Rainforest Alliance certified farms. T. Krishnakumar, CEO, Hindustan Coca- during 2009 by 9.5%. Our ethical sourcing policy is just another Cola Beverages Pvt Ltd, said the launch Said the company’s Greg Boyle, “We reason for consumers to buy our great would be phased. “It will be first made avail - believed that with our pricing strategy we tasting and fun looking smoothies,” said able to consumers across the state of Tamil could bring in more consumers to the mar - Boyle. Nadu. As part of the same process, over the ket and that is exactly what we have Happy Monkey has secured listings in next two months, Minute Maid Nimbu Fresh achieved. There is a real momentum now Sainsbury’s, Tesco, Waitrose and Booths for would be retailed across 35,000 outlets in behind the brand with a loyal base of cus - the smoothies. The JD Weatherspoon chain the state followed by a nationwide launch tomers. This has been built on the back of is now also selling Happy Monkey Smooth - later this year.” some great promotions. It is our intention ies on its children’s menu. Ricardo Fort, Vice-President, Marketing, Coca-Cola India, added, “The roll out of the latest innovation has been designed to fur - ther extend the company's market leader - ship in the juice drink segment.” Minute Maid Nimbu Fresh comes in two pack sizes – on-the-go 400 ml PET and 1 litre PET priced at Rs 15 and Rs 40 respectively. Coca-Cola in India currently enjoys market leadership in the juice drink segment with Maaza, the No 1 mango juice drink, and Minute Maid Pulpy Orange.

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Soft Drinks Internationa l – March 2010 ProDUCTS 23

Targeted coupons and POS material, one for the birds including branded shippers, will drive sales for retailers. UK Robinsons be Natural fruit squash Leslie Davey, Britvic Brands Director, from Britvic Soft Drinks has teamed up commented: “Robinsons is at the heart of with the Royal Society for the Protection British family life, and our campaign will of Birds (RSPB) for a new on-pack promo - help parents and children offer a helping tion. The ‘help give a million birds a home’ hand to our British birdlife together. The campaign will offer consumers a bird house popular TV ad, which features real trained free with every special pack of Robinsons birds, is a great reminder of giving the nat - be Natural. ural world a helping hand in our back gar - The pack features a promotional collar, dens with the promotional packs and communicating that a birdhouse will be reflects the brand’s artificial free and natu - sent out to any consumer submitting proof rally sourced positioning.” of purchase plus £1 p&p. A micro-site will Robinsons be Natural is made from only also launch in partnership with the RSPB to naturally sourced ingredients. It contains no support the campaign and show consumers artificial colours, preservatives, flavours or how to create their own bird houses. motional advertorials will feature in a sweeteners and should remain refrigerated The promotion has been supported by series of women’s titles and in-store sam - once opened. It is available in three the return of the award-winning ‘Bird - pling will encourage consumers to try the flavours - Orange & Passionfruit, Apple & house’ advert to TV screens. Further, pro - brand and participate i n the pr o motion . Stra wberry and Blackcurrant & Pear. now in Mumbai INDIA Following a phased introduction in Campden BRI the key markets of western India over the food and drink innovation past two years, PepsiCo is now introducing its mango juice drink brand Slice to Mumbai. The company aims to cement its market leadership by tapping into the vast potential of Mumbai, one of the largest mango juice Soft drinks and juices: drink markets in India. Slice will be available in a variety of packs – returnable glass bot - new product development tles, PET bottles and cartons. The brand is being supported by Katrina Kaif, brand ambassador, and its ‘Aamsutra’ seminar campaign involving television, print, radio, outdoors and on ground activity. Homi Battiwalla, Director, Juice & Juice Tuesday 25 May 2010 based drinks, PepsiCo India, said, "The mar - kets of western India are very significant The soft drinks and fruit juices market is rapidly growing and contributors to the mango juice drinks developing, and is a key area for new product ideas. Smoothies and industry and of these, Maharashtra is the fruit juice drink mixtures have taken off in recent years and there is most significant. In Mumbai, the category has plenty of potential for more innovation. always been synonymous with the heritage of Slice Mangola. With the launch of Slice in Mumbai, we aim to strengthen our leader - The seminar will cover ship further by catering to the varied taste l Market trends needs of our consumers.” Commenting on the campaign, Hari Krish - l Legislation - including flavours nan, Vice-President, JWT, said: “This year l Colours and sweeteners marks the third year for the ‘Aamsutra’ cam - paign which has not only created a unique l Fortification clutter breaking identity for Slice but has also l Packaging and the environment successfully differentiated the brand in the mango juice category. Today ‘Aamsutra’ cam - l Novel processing technologies paign enjoys top-of-the-mind recall amongst consumers and has become synonymous with Katrina’s association with Slice. The cre - ative thought behind the new communica - Venue: Campden BRI, Chipping Campden, UK tion was to dial up the ‘indulgence’ quotient by highlighting the brand's core positioning Visit of sensorial, highly pleasure-driven experi - www.campden.co.uk/soft-drinks-seminar.htm ence, well associated with mangoes.” or contact Campden BRI training department +44(0)1386 842104 email [email protected] 24 PRODUCTS Soft Drinks Internationa l – March 2010 Superfruit energy Energy & Sports Drinks USA Fruitology Inc of Carson City, Nevada, producer of wholesome beverages and sup - plements, has launched an all-natural Energy Shot with the ingredient KonaRed coffee natural and fruit from Sandwich Isle Trading Company. There are three flavours: Orange Caramel, functional Chocolate Cherry and White Chocolate Raspberry. UK After five years of botanical research, The coffee fruit was first identified as a Energizer Brands has relaunched Attitude, super fruit when it was discovered that the claiming it to be the first natural functional bright red fruit that holds the coffee bean is energy beverage free from caffeine, taurine packed with antioxidants that may reduce and synthetic sugars. the risk of disease, cognitive decline, and Company spokesman Elliott Eaton maintain a healthy immune system. For cen - explained: “Our mission was always to cre - turies, Hawaiian harvesters have disposed of ate an energy drink without using caffeine. the sweet fruit pulp not knowing of such However, unable to find a reasonable substi - health benefits. tute we launched Attitude with yerba mate In keeping with Fruitology’s promise to extract in January 2008. Since then we have deliver unique, healthy-lifestyle products, found a natural herb substitute called rhodi - each Coffee Fruit Energy Shot is all-natural ola rosea, to replace the caffeine from the and preservative-free, with added nutritional yerba mate. The drink still contains yerba benefits such as 100% daily allowance of mate, but only for flavour, not for its caf - used to naturally sweeten the drink whilst a vitamin C per shot. feinated guarana extract.” natural energy boost comes from L-carni - “We are thrilled to not only be the first Rhodiola rosea is said to simultaneously tine. “It’s a special vitamin found in the body. to bring a coffee fruit energy product to sharpen the brain's processes, rejuvenate the By making sure you have enough we guaran - consumers, but also to offer them an all-nat - body’s energy stores, and fight the stresses tee your internal batteries always remain ural alternative to the preservative-filled of modern life without the drawbacks asso - charged. Converting your fats into pure shots currently on the market,” said Laurie ciated with caffeine. It has been used for mil - energy L-carnitine naturally helps you keep Speaks, Vice-President of Sales and Marketing lenniums and legend tells of rhodiola’s use working for longer, without the anxiety and for Fruitology. “With the addition of our by the ancient Spartan warriors as they pre - jitters of the caffeine burnout,” said Eaton. new Coffee Fruit Energy Shots, Fruitology pared for battle. The use of rhodiola has Attitude is currently available in eight continues to show why our super fruit line is never been made into a natural, energy countries and can be found at leading Euro - superior and trusted worldwide.” drink until now. pean retailers. Production is completely car - Sugar extracts from low G.I. fruits are bon-neutral. on pitch activity

UK Powerade will be an official sponsor of the FIFA World Cup in June and continue its support of the English, Welsh and Irish rugby teams throughout 2010 as well as heavily promoting its partnership with Wayne Rooney and Welsh winger Shane Williams. Throughout the RBS 6 Nations and as part of the build up to the FIFA World Cup later in 2010, the integrated marketing activity will include press and dig - ital advertising and national TV advertising. A new TV commercial features Wayne Rooney, highlighting the role the isotonic sports drink will play as the on-pitch hydra - tion partner for every team at this sum - mer's tournament. The advertisement sees a shirtless Wayne Rooney fuelled by Powerade take of the concept illustrates that Powerade is 10th July 2010. on a shirted Wayne Rooney fuelled by sports kit for your insides - what 'kit' you Last month Powerade ran an on-pack water, in a unique one-on-one skills and put into your body is as important as what promotion giving consumers the opportu - endurance duel. The two Rooneys enjoy a you put on. nity to win a training experience at either a prolonged high intensity challenge in which As a sponsor of the FIFA World Cup football camp in South Africa or elite rugby only one of them can become victorious. tournament Powerade will be the only camps at Twickenham and the Millennium The 30 second commercial complements drink hydrating all 736 players from 32 Stadium. Consumers were able to enter a the brand's ‘InnerGear’ concept, following countries before, during and after all 64 daily draw to win one of over 100 ‘money- the print campaigns with Team GB athletes games, from the opening game between can’t-buy’ training sessions as well as tickets in summer 2008 and England and Wales South Africa and Mexico on 11th June, to either a FIFA World Cup or International rugby stars in February 2009. The essence through to the final in Johannesburg on Rugby match. Soft Drinks Internationa l – March 2010 ProDUCTS 25 Limited edition Healthy listing

FINLAND In a notable marketing move UK Voltz International has announced that designed to increase sales in its youth drinks wholesale distributor Palmer & Harvey is market category, Hartwall has launched ED listing its healthy energy shot Voltz. The Special F/X Light, a new energy drink being agreement will see Voltz delivered to Palmer marketed as a 'glow-in-the-dark' beverage. & Harvey’s 3,500 direct-to-store outlets As clear and colourless as water, the lim - across the UK and Northern Ireland. ited-edition ED Special F/X Light is designed “Our recent deal with Card Connection to glow under a UV light. In normal illumina - means that the Voltz energy shot will be tion, the drink has the transparency of still supplied to Palmer & Harvey stores and bottled water. merchandised through a network of almost The drink's special 'glow' effect is caused 100 franchisees in the UK,” confirmed Rob by quinine, one of the beverage's main Arnold, CEO of Voltz. “The stock is delivered ingredients, a constituent that radiates when on a consignment basis which is also partic - exposed to ultra-violet light. “The whole ularly attractive for retailers as they only pay effect creates a really cool ambiance,” said for what they sell.” Sini Orkola, Hartwall's Brand Manager. “We had heard a lot about Voltz,” said The ED Special F/X Light drink was cre - Simon Harris, Manager of Palmer & Harvey ated by Hartwall's inhouse R&D depart - Plus Extra. “We were impressed by the ment. The drink's exotic flavour is a mix of product’s strong brand and proactive mar - rambutan and baobab. The drink is sweet - keting support, making the shot an attractive ened with fructose and aspartame, which proposition for our direct-to-store outlets.” helps to keep its energy content down to Voltz is a UK company which exclusively under 8 kcal per decilitre. distributes the Voltz energy shot to countries “This is a drink that will pick you up and around the world including Portugal, Spain keep you alert. The product contains active and Australia. ingredients familiar from other energy drinks, such as caffeine, taurine and four types of is being produced and sold in 500ml bottles, vitamin B, so it is not a product for chil - and retails at €2.20. The distribution will be dren,” said Orkola. through supermarkets, kiosks, and conven - The vitaminenriched ED Special F/X Light ience stores.

In the air

ASIA Fraser & Neave’s 100PLUS isotonic drink, a big seller in its homeland of Malaysia and elsewhere in Asia, is now offered for pur - chase on board AirAsia flights, along with Coca-Cola. Tan Ang Meng, F&N’s Managing Director, said the partnership was part of the company’s strategy to extend its distribution reach. “We want a wider market exposure for our products. It is also an oppor - tunity to cross-market our products.” AirAsia is a fast-growing budget airline based in Malaysia which

Pocket rocket

NEW ZEALAND Red Bull has won the right to keep using the words ‘pocket rocket’ to describe its Energy Shot product. =ZgZÉhi]Z Frucor Beverages sought a High Court injunction to prevent this, say - ing that the big promotional campaign for its V Pocket Rocket might see hdaji^dc### consumers mistakenly believe that Red Bull’s Energy Shot was the V product because of promotional references to “blue and silver pocket rocket”. Red Bull argued that it was first to market, with an advertising lll#XdcgZc#Xdb campaign already in place before the V product was launched. Justice Judith Potter declined to sanction an interim injunction, say - =n\^Zc^X8dVi^c\hHXgZZYh!=^\];g^Xi^dc6ci^"H`^Y! ing that “Frucor has failed to satisfy me that there is any reasonable 8VgEVg`8dVi^c\hHV[ZinHjg[VX^c\ likelihood of confusion or deception amongst the relevant public”. 26 PRODUCTS Soft Drinks Internationa l – March 2010 Water & Water Plus Lighter Premium distribution UK Highland Spring, the UK’s largest sup - plier of bottled water, is introducing a new USA Brandco, the Los Angeles-based bever - lighter plastic bottle - claimed the lightest in age marketing company has acquired the the category - for its carbonated water distribution rights for Waiwera Artesian range. The 500ml bottle weighs 21.5 grams Water, the premium New Zealand bottled and the 1.5 litre 38 grams, reducing the water, in the US, Mexico and the Caribbean. amount of plastic used for each bottle by Founded in 1875, Waiwera Artesian 9%. In addition, the amount of paper used Water, drawn from an artesian aquifer in for each label has been reduced by 39%. one of the purest places on earth, New Highland Spring worked with Glasgow- Zealand’s Waiwera Valley, is the southern based 999 Design to create a more contem - hemisphere’s oldest brand of bottled water, porary and environmentally friendly bottle and is internationally known for its award- design, which would complement the winning taste, health qualities, and iconic brand’s glass range. green bottle. Brandco's initial US expansion Paul Condron, Head plans for the bottled water will focus on of Brand Marketing for growth of on-premise accounts in California Highland Spring, said: and Hawaii, followed by a nationwide rollout “The sparkling bottled during 2010 and 2011. The company plans water market is in to invest up to US$8 million to market and growth and as the mar - promote the brand during this period. ket leader, we felt 2010 “Waiwera Artesian Water is a product “Given the recent findings published by was the perfect time to that Brandco is thrilled to share with the US The New York Times which question the refresh our sparkling market,” stated CEO Philana Bouvier. “Wai - safety of our nation’s tap water, Waiwera’s range and give con - wera’s industry-leading water quality, award- market expansion is timely for consumers sumers something new. winning bottle and environmentally-friendly looking for a clean water solution that not “The new look fits policies make the brand a perfect fit for only tastes great, but is safe to drink and has with our consumers’ both high-end restaurants and today’s quality additional health attributes not found in aspirations of drinking and eco-conscious consumers. other bottled waters.” sparkling water for occasions such as family dining and entertaining when they may opt for relaunched water over alcohol or other soft drinks as a healthier and more AUSTRALIA Beverage company Juicy Isle natural accompaniment to food.” has reintroduced Hartz Tasmanian Mineral Water, returning it to its natural origins with the reinstatement of the original branding and product line-up first launched nearly 20 Golfing years ago. And the brand has become associated partnership with a campaign of interest and concern to Tasmanians: saving the dwindling number of UK Scottish European Tour player Marc Tasmanian Devils from a deathly disease. For Warren has signed a new sponsorship deal the next two years, the distinctive Hartz with Highland Spring, the latest sporting bottles will feature ‘Supporter of the Tas - ambassador to join Team Highland Spring. As manian Devil Appeal’ logos and Juicy Isle is part of the deal, the Highland Spring logo donating substantially to the campaign. will feature on Marc’s golf bag as he com - Michael Cooper, Juicy Isle’s Managing petes around the world and Marc will drink Director, says that Hartz is “produced from the water as part of his regular dietary one of the purest water sources in the regime. world. Water from the remote wilderness of Sally Stanley, Marketing Director at High - Southwest Tasmania contains the perfect nat - land Spring, commented: “Marc’s consider - ural balance of minerals and elements and it able career achievements have positioned has a distinctive, fresh taste.” natural flavours, including lemon/lime, cran - him at the top of his game and he will be a He claimed that the unspoilt wilderness berry and raspberry, orchard peach and light fantastic brand ambassador for Highland and natural waterways of Tasmania was cap - bitters. Spring. We are constantly striving to encour - tured in every bottle of Hartz. “Our product The original Hartz bottle, which was age youngsters to take up active sports from can be on retail shelves within 48 hours of French-inspired, has been reinvented by Juicy golf to cycling, tennis and running. Marc is an being sourced from a natural spring.” Isle in 275ml and 750ml variants. The inspiring role model for young people, inter - The new Hartz Lightly Carbonated range streamlined retro design in soft-Georgian ested in golf or sport in general.” offers mineral water infused with various green glass fits well with the Hartz branding. Soft Drinks Internationa l – March 2010 PRODUCTS 27 Black Stars support

GHANA In the wake of the excellence performance of the national soccer team, known as the Black Stars, mineral water producer Voltic SUBSCRIBE Ghana has stepped up its sponsorship support. The Black Stars came second in the 2010 Africa Cup of Nations, contested recently in Angola; the winner was Egypt. In the last Africa Cup of Nations the Black Stars were third. They have won the cup To receive your monthly copy of several times over the years. Voltic is delighted with the performance of the Black Stars at a time when it has introduced a new marketing tag: Voltic, Naturally. Soft Drinks International The sponsorship enjoys a high public profile in Ghana as well as good email: recognition elsewhere in Africa. [email protected] Special Black Stars bottles of Voltic are being made available to the team as they gear up for the 2010 FIFA World Cup, for which they have again qualified. In the 2006 World Cup, the Black Stars were the only African team which made it through to Round 2. Voltic has also promised to have substantial stocks of its mineral water on hand for European Union: £110, €150 the team during the FIFA World Cup. The Voltic brand is associated with Ghanaian soccer on various lev - els, including the development of grass-roots players. It also supports Rest of World: £125, €170, $200 the referees’ association. And the bottler has reaffirmed its sponsor - ship of the Black Maidens, Ghana’s under-17 women’s team, which has qualified for the FIFA Under-17 Women’s World Cup.

Flying the flag

UK Harrogate Spa Water has unveiled a new brand identity, reinforc - All major credit cards accepted ing its ‘Britishness’. The bottled water is being relaunched as Harro - gate Spring Water with new packaging designed to emphasise the benefits of spring water whilst retaining the British provenance of the product and its spa heritage. Paul Martin, Managing Director at parent company Water Brands Group, commented: “Harrogate Spring Water is from the original British spa town and we’re incredibly proud of that heritage, but we wanted to highlight the water’s source so our customers realise that they’re getting the full benefits of a British spring water too. ADVERTISE “We now feel we have come of age and grown into a truly national brand so the time is right to align ourselves with the other major play - ers in the bottled water sector. We’re a modern, stylish and distinctive brand that sources over 98% of our packaging from within 70 miles of the source in Harrogate. This is something we’re immensely proud of, To request a copy of the so we wanted to make more of communicating our British credentials, Soft Drinks International as we continue to keep our food miles to a minimum while simultane - ously investing to keep the UK market thriving.” Media Pack or to discuss marketing The new packaging features a discreet Union Jack symbol to com - municate the British nature of the product. The brand will also con - opportunities tinue its golf sponsorship deals for both the British Women’s Open and the Alfred Dunhill Links Championship. email: [email protected]

Tel: +44 (0)1202 842222 Fax: +44 (0)1202 848494 www.softdrinksinternational.com

Harrogate Spring Water is based on a heritage of over 400 years and is now established among the top 10 bottled water brands in the UK. 28 PRODUCTS Soft Drinks Internationa l – March 2010 Gooseberry PET range launch and pear UK Wenlock Spring water has introduced a range of still and sparkling waters in glass- SWEDEN Spendrups' launch of Loka Krus - clear plastic PET bottles to complement its bär Päron, a new gooseberry and pear award-winning glass bottles. The range is flavoured bottled water drink, underlines the ideal for the impulse purchase sector and for company's confidence in the continuing mar - those drinking on-the-go. ket growth and potential for natural fruit- The design of the PET bottle reflects the based flavoured beverages in Sweden. brand's close association with the wildlife The company's Loka stable of flavoured and countryside of Wenlock Edge where it water products has produced a series of is drawn and bottled at source, and mirrors successful launches since 2007, including the the award winning presentation of the pre - exotic and wild berry traditional flavours mium glass range. that formed part of its earlier ‘Loka Likes Wenlock Spring has recently won three Asia’ and ‘Loka Likes Passion’ product mar - awards from the British Bottlers Institute for keting campaigns. the outstanding taste and presentation of its The latest product launch is based on 12 glass bottled water range and was selected months of market research that indicated a as the ‘water of choice’ at many prestigious market demand for a fusion-taste drink con - national catering events during 2009. taining two or more berries. Loka Krusbär Päron combines two classic flavours that have maintained a strong appeal with Swedish consumers. “We have responded to what the Swedish market has asked for, and that is a for Spendrups' water, soda and juice division. drink with a classic taste of pears. We feel Loka Krusbär Päron is being sold through that we have found a simple but exciting supermarkets and convenience stores in 50cl combination of a tangy and fruity taste, and 150cl PET bottles, with a wider distribu - which is perfect for the market right now,” tion release to the cafe, kiosk and restaurant said Helena Augustson, Marketing Manager segments of the marketplace.

Good Water is presented in a unique on the road square bottle made from high starch vegeta - bles, while the spring water is from a certi - NEW ZEALAND Driving on a hot sum - fied bio-organic source: the Kauri Spring in mer’s day can lead to dehydration which is Kaiwaka, in the Northland region of New not only uncomfortable for everyone in the Zealand. car but could cause the driver to lose a little edge. The Good Water Project, a producer of ethical bottled water, helped overcome the problem on a summer holiday weekend www. softdrinksinternational.com by donating supplies of its bio-degradable bottles to AA patrols for passing on to motorists. This move was in line with the Good Coconut water Water Project’s strong ethical beliefs, which USA Naked Juice has introduced an all nat - includes donating a ural 100% pure coconut water extracted percentage of every from Brazilian coconuts. As with all Naked sale to help fund the Juice products, the coconut water contains environmental educa - no added sugars or preservatives and just tion programmes for 60 calories per pack. young New Zealanders With 650mg of potassium, 65mg of cal - run by The Sir Peter cium, and 23mg of magnesium, Naked Blake Trust. Coconut Water is aimed not only at active “We understand the lifestyle enthusiasts, but also consumers importance of quality wanting a refreshing boost during the day. hydration for drivers to “We’re nuts about our new Naked help them stay alert Coconut Water,” said Brad Armistead, and focused, especially Director of Marketing, Naked Juice. “Just like on long drives,” said the fruits in all of our other juices and Grant Hall, the proj - smoothies, we think the liquid from ect’s founder. “It is a coconuts is perfect the way it is, bare naked! privilege to be working That’s why we simply capture what nature with the AA whose has already perfected, without adding a integrity and ethos mir - thing – a promise and quality people come rors our own values.” to expect from all Naked products.”

Soft Drinks Internationa l – March 2010 Teas Traditional natural brew

SAUDI ARABIA Introduced at the Gulfood food and drink trade fair in Dubai, Tradewinds Superpremium Iced Europe’s leading dietary Tea from the German manufacturer, Finesty-Getränke GmbH, is all-natural, supplements, functional foods & brewed from whole black Ceylon tea drinks exhibition leaves. It is made in the traditional way in what the company claims to be the world largest tea kettle with a volume of 30,000 litres and using the world's largest tea bag weighing around 100 kg. As no tea concentrate is used there is Dedicated to a natural cloudiness to the beverage and a deposit of tea forms at the bottom of boosting your the bottle. This differentiates Tradewinds Iced Tea from most other iced teas. Nat - ural sugars are also used. The drink con - business tains twice as much theine as standard iced teas and thus has twice as many healthy antioxidants. Tradewinds is not carbonated so con - sumers can savour the delicate flavour of the tea. With a fresh peach aroma, the iced tea is especially popular among women as an alcohol-free drink when going clubbing or dining in restaurants.

Sparkling green

USA TeaZazz Sparkling Tea unveiled a TeaZazz NaturalZ, Sparkling Wasabi Green Tea range at this month's Natural Products Expo West Show, held in Anaheim, California. The ready-to-drink beverages come 18 - 20 May 2010 in Paw Paw Fruit, Red Plum and Ginger Mint flavours. “At TeaZazz we are constantly seeking out new ways to infuse GENEVA PALEXPO | Switzerland delicious, unique and healthy foods into our sparkling teas,” said Tamara Saretsky, CEO of TeaZazz. “ The launch of our all-natural line, TeaZazz NaturalZ, exemplifies this and gives us the opportunity to showcase one of the culinary world’s best known, but least appreci - ated super foods – wasabi.” Register for FREE now at Since the 10th century, Eastern cultures and traditional herbalists have used wasabi for its remarkable health benefits. Wasabi is often www.finishedproductsexpo.com/sd1 paired with raw foods, such as sushi because of its antibacterial qual - ities. It is also known to boost the immune system, aid in the detox - & benefit from ification of the digestive system and liver, and help prevent tooth Save €80 entrance free decay. All three flavours are sweetened with the all-natural leaves of the stevia plant and cane sugar. Free event guide on arrival

Fast track entry

Join us on Organised by IIR Exhibitions Co-located with 30 PRODUCTS Soft Drinks Internationa l – March 2010 Carbonates Fairtrade

UK The Ubuntu Trading Company has launched Ubuntu Cola, the country's first Fairtrade cola. Made using Fairtrade sugar sourced from and Zambia, the cola comes in 330ml cans, 500ml PET and 275ml glass bottles. The company says that in blind taste tests, 76% respondents said they would purchase it in place of their normal cola. The sugar cane farmers receive a fair price for the sugar as well as the Fairtrade premium to invest in social, economic and environmental projects. In addition, the Ubuntu Trading Company is committed to returning a minimum of 15% of its profits to further development projects for producers and their communities. The company currently sponsors Elod, a From this month Ubuntu is listed in Waitrose stores in the UK. young farmer from the Kasinthula Sugar Cane Growers’ Cooperative, by paying for Ubuntu Director Miranda Walker to offer a top quality Fairtrade alternative. his agricultural studies in Blantyre. He has explained: “With this cola we want to see We have been delighted with the enthusi - also been supplied with a lap top and cam - Fairtrade succeed in the most iconic con - asm shown by people all over the world era to write and illustrate a daily blog that is sumer market in the world; cola is the most who have discovered the brand, love the featured on The Ubuntu Trading website. popular soft drink in the world and we want taste and have posted their support online.”

Sprite 'Sparks' A light touch

GLOBAL The Coca-Cola Company has UK 's new multi-million pound unveiled Sprite's first-ever global campaign brand campaign, 'Love It Light' began last designed for teenagers to express their cre- month encouraging women to “embrace a ativity through music and film. The idea is lighter attitude to life and make them feel that innovative TV commercials, an online great.” It comprises fashion-led creatives interactive music mixer featuring content with a new television advertisement and from Grammy nominee Drake and a digital partnerships with ASOS.com and the pub - film mixer will inspire and enable teens to lisher Bauer Media. 'spark' fresh thinking and display their origi- Promotional packs featuring hot pink nality. leopard print design, introduced to coincide Worldwide, additional artists will be with London's fashion week, gave consumers showcased through the campaign, including the opportunity to win free copies of Bauer film, commercial and music video director Media’s Heat , Grazia , Closer and more! maga - Rik Cordero and four-time World Music zines via loyalty Coke Zone. Women could Award winner, Jay Chou, in China. also win an outfit every 30 minutes from “Our research shows that fresh ideas and leading online fashion store ASOS.com, plus experiences are important social currency £5 off their next order of £20 or more on for teens," said Joe Tripodi, Chief Marketing site (using codes on 330ml cans and 500ml and Commercial Officer, TCCC. “Whether bottles via Coke Zone). its music, film or sport, through The Spark This month sees a new television adver - campaign Sprite is providing an original, cer, Coca-Cola North America. tisement featuring three ‘sassy’ female pup - interactive way for teens around the world The first TV commercial for The Spark, pets who encapsulate the 'Love it Light' to showcase and share their creativity with titled 'Unleashed,' features celebrated hip spirit. They will appear on TV, digital and out - others.” hop artist Drake struggling to find inspiration door advertising including the iconic Coca- North America leads the 2010 launch in the studio while recording his hit song Cola Piccadilly sign. which will be rolled out in Europe, Africa ‘Forever.’ A behind-the-scenes video, avail - and Asia. “In the US we're combining the able online, will give music fans a peek into global debut of the new Drake advertise- the making of the commercial and showcase their own tunes using stems from Drake's ment 'Unleashed', the action of the Sprite the innovative technology used to create the music and remixing them with music from Slam Dunk during NBA All Star 2010 and Drake look-a-like animatronics model for the emerging artists around the world. The sec - the originality of Sprite Step-Off to offer advertisement's special effects. ond stage of the campaign, the Sprite Spark people multiple ways to experience The The Sprite Spark Music Project, due to Film Project is due to launch in April and Spark of creativity that only Sprite can pro- launch in the US this month, is an online provides people with the tools and content vide." said Katie Bayne, Chief Marketing Offi- mixing tool that will enable people to make to edit their own 45-second animated films. Soft Drinks Internationa l – March 2010 PRODUCTS 31 600ml pack Heartfelt

UK Britvic and PepsiCo UK have launched a USA For the third consecutive year Diet new range of 600ml PET bottles across their Coke partnered with Heidi Klum and the carbonates range – a first for the UK. The National Heart, Lung, and Blood Institute new bottle format will offer consumers a (NHLBI) in a national awareness campaign bigger bottle and better value for money in called The Heart Truth to highlight heart the current economic climate. health in February, American Heart Month. The new format will roll out at the begin - Diet Coke distributed special limited-edition ning of April and be available across the no packaging in support of the campaign. For and low sugar variants of Britvic’s leading her part, Klum returned to the runway for carbonates range, including Pepsi Max, Diet the Diet Coke sponsored Red Dress Collec - Pepsi, 7Up Free, and Tango, replacing the cur - tion Fashion Show during Mercedes-Benz rent 500ml no sugar and low sugar range. Fashion Week in New York. The new packs will encourage consumers to “The Heart Truth movement is near and switch to no sugar variants thus promoting dear to my heart, and I'm honoured once healthier lifestyles. again to join Diet Coke as their ambassador Britivic reports that research for the new for the programme," said Klum. 600ml format highlighted a massive increase The limited edition packaging depicts one in consumer purchase intent for a 600ml product, with consumers stating that they were 84% more likely to purchase the new key summer period. range of 600ml bottles ahead of existing Noel Clarke, Senior Brand Manager for products, proving that ,when it comes to the Pepsi, said: “The new 600ml format will play UK carbonates consumer, bigger really is bet - a major role in reinvigorating the on-the-go ter. carbonates category. Pepsi Max, Tango and The 600ml size is being supported by a 7Up already command a higher rate of sale £5million marketing campaign that includes than other similar brands in the market and national TV, outdoor and digital advertising consumer research shows that the move to and in-store POS. Over 3 million money off the new larger size format will grow this fur - person's journey from heart health aware - coupons will be distributed throughout the ther.” ness to empowerment to advocacy. The Heart Truth's Red Dress logo also appears on more than 6 billion packages of Diet Coke throughout the year. The chill factor “In the third year of our partnership with the NHLBI, we are proud that we can con - UK Tango has launched a limited edition tinue to play an important role in this edu - cold effect can, which uses temperature sen - cational conversation," said William White, sitive ink to reveal tongue-in-cheek jokes Brand Director, Diet Coke North America. when the cans are chilled to perfection. The strap lines run across orange, apple and cherry can variants and include: 'Chilled Tango Froze my Peel Off'. 'Chilled Tango Made My Stones Shrink' and 'Chilled Tango 1million litres to overall soft drink sales. Made My Pips Go Hard'. The limited edition Adam Goodger, Senior Brand Manager for cold effect can is being supported by a cash Tango, said: “Tango’s evolving can design con - and carry 24 for 20 promotional deal tinues to keep the brand fresh and make Running across 20 million cans, the new sure it stands out in a very competitive cat - design builds on the ‘too much Tango causes egory. While the Tango brand doesn’t take side effects’ platform launched in 2009. itself too seriously, and the straplines fit in Britvic Soft Drinks reports that last year perfectly with its personality, there is a seri - Tango’s 'edgy' personality attracted 600,000 ous message in the redesign about keeping THE International café chain Pret A new households to the brand, driving fruit soft drinks at the correct temperature to Manger has given its range of Pure Pret carbonate cans back into growth and adding maximise sales.” sparkling fresh juices a new look using Pictoris print technology from Crown Bevcan Europe & Middle East. The cans campaign will utilise Facebook and Bebo as feature detailed typography and images of More happiness an additional means to directing traffic to Pret A Manger’s food-based character. The the Coke Zone site. detailed graphics realistically emulate the UK Coca-Cola Great Britain (CCGB) has Cathryn Sleight, Marketing Director for textures of the fruits used in the juices to launched a multi-million pound campaign CCBG, said, “This integrated activity perfectly communicate flavours, which include under the Open Happiness platform. The represents the concept of Open Happiness Sparkling Orange, Apple, Elderflower & activity includes a return of the 'Happiness - revolving around optimism and a bright- Grape, Ginger Beer and Yoga Bunny Detox. Factory' advertisement from 2006, on pack outlook on life. The activity celebrates happi - Pictoris high quality print makes use of promotion, digital activity (competitions are ness and provides uplift to consumers in proprietary separation techniques and running on 300ml, 500ml, and 2 litre Coca- times of global recession in a way that only special, high resolution printing plates, Cola and Coke Zero packs until April) with Coca-Cola can do. This year we're creating a allowing for improved dot spacing and millions of 'Happy Prizes') and outdoor fresh dialogue with a new audience, whilst superior print reproduction of complex advertising. Further, to engage a new gener - rewarding old fans with the return of the images directly onto a metal surface. ation of consumers, the teen targeted digital special 'Happiness Factory' ad.” 32 PRODUCTS Soft Drinks Internationa l – March 2010

both, without losing the three-dimensional flavour profile, and offer consumers more choice. The additional organic pear and Traditional apple juice adds an almost honey-like flavour to the lemonade and the less concentrated ginger in the ginger beer results in a cooler ginger beer.” organic additions He added: “We happened to be able to source all organic ingredients for these two UK Fentimans has launched a botanically new flavours. I am enthusiastic about Fenti - brewed organic range comprising Smooth mans moving into this market, which is not a Lemonade and Cool Ginger Beer variants in departure from our botanically brewed 275ml servings. range but merely an expansion. I know that The fermented botanical organic lemon the Organic Trade Board plans to grow the drink is made with ginger and herbal market by 50% in the next five years and a extracts. The smooth nature of this beverage £1.5 million PR campaign is underway to is achieved with the addition of organic boost sales by 15%, so I feel that we are apple juice and organic pear juice to the entering the market at just the right time. organic lemon juice. Cool Ginger beer is less Botanical brewing remains at the heart of fiery than the Fentimans Traditional Ginger what we do and we are simply adding two Beer, offering an alternative beverage to distinctive, organic flavours to the Fentimans those ginger beer drinkers who prefer a family. ” cooler taste. flavour profiles to our Victorian Lemonade The botanical brewing process used to Managing Director and Master Brewer, and Traditional Ginger Beer for some time make the drinks includes a fermentation Eldon Robson, explained: “We have been now. These are two of our most popular period of up to seven days, with all natural, developing the idea of producing a lemon - drinks, and we wanted to be able to offer a organic ingredients and no additives or ade and a ginger beer drink with different slightly less prominent ginger character in preservatives. on-the-go Adventure seeking

UK Schweppes, is launching a new 500ml AUSTRALASIA Being down to earth lemonade pack, the first time Britain's leading Queenslanders, the Bundaberg Brewed lemonade brand has been available in a con - Drinks people aren’t too big on words like venient 'take me anywhere' format. The new iconic but Bundaberg Ginger Beer – and its pack will be launched across multiples and more recent brother, Bundaberg Diet Ginger high street retailers nationwide and will be Beer – comes close to such a description. The supported by a strategic outdoor campaign, beverage, and its distinctive packaging, enjoys focusing on 6-sheet posters in high footfall a high profile not only in Australia but also areas. Further, a national 'Try Me Free' pro - across the Tasman Sea in New Zealand. motion will run across 10 million packs of The ginger beers, which use both ginger Schweppes 2 litre lemonade. and sugar grown locally, are now getting an Lemonade also joins the Schweppes 'mixer extra push in the form of a unique code family' this year. For the first time it will be draw for the chance to win “your own available in a new 'perfect for mixing' 1 litre refreshingly different adventure”. format with a limited edition yellow mixing The winner will be able to decide what cap. they do, as long as Bundaberg Ginger Beer “We are excited about the launch of the can share the story. They’ll have A$20,000 to new 'take me anywhere' and 'perfect for do it with. mixing' packs of Schweppes Lemonade. We One possibility might include a visit to Mon know that consumers love the taste of Repos near Bundaberg to meet Ginger, an Schweppes Lemonade to enjoy at home; endangered female loggerhead turtle cur - now they can enjoy it when they are out and rently sporting a state of the art satellite about too. Lemonade is the second biggest tracker to help determine how coastal lights mixer in the UK, so it is fitting we offer it in affect turtle nesting and migration patterns. our new mixing size of 1 litre,” said Cathryn John McLean, BBD’s Chief Executive, said Sleight, Marketing Director for Coca-Cola GB. the decision to sponsor a turtle tracker came easily after hearing about the Queensland Department of Environment and Resource In Kenya, Schweppes Novida has been Management’s ‘Cut the glow to help turtles Fruit-flavoured marketed innovatively, such as on taxis, and go’. “We look forward to following Ginger’s Coca-Cola East and Central Africa is taking a movements through the DERM website.” malt similarly upmarket promotional approach. The drink meets the tastes of what mar - UGANDA Following its very positive mar - keting manager Maggie Kigozi described as ket acceptance in Kenya, Schweppes Novida trendy youths. “It is primarily targeted at has been introduced in Uganda. The fruit- young adults who constitute the bulk of flavoured malt drink is presented in 300ml enthusiasts of non-alcoholic malt-based returnable glass bottles, with an initial flavour drinks. The product’s name is derived from choice of pineapple and orange. the Portuguese for ‘new life’. VisitVisit the UK’UUK’s’ss largest evenevent of its kind

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Featuring Register NOWOW for freefrreeee entry: www.totalexhibition.comwwww.totalexhibition.com.to.totalexhibition.com 34 FLAVoUrS Soft Drinks Internationa l – March 2010 Quest for new citrus notes identifies opportunities for beverage producers

ingy citrus flavours provide a versatile base Zfor so many fruit drinks, but to stand out from the crowd beverages need to go beyond the predictable and excite the indefinable ‘wow’ factor. Givaudan’s TasteTrek programme is designed to accomplish just that. Givaudan flavourists Givaudan’s citrus enjoy access to a unique research resource via flavours provide the company’s strategic partnership with the University of California, Riverside (UCR). With route to a over 1,000 different citrus varieties emanating from 30 countries, inspiration from the universi- clean label ty’s arboretum is never in short supply. Technology also plays a strong role in enabling differentiation . the translation of a specific aroma taken from the fruit as it grows in the field, to a finely-tuned flavour in a finished food or drink product. The company’s recent research efforts at UCR, and then launch last November a TasteTrek which stretch back over four years, have tackled Lemon and Lime Collection. For the beverage the vast spectrum of citrus possibilities in two industry, this expanded ingredient palette, com - phases to date. As Dawn Streich, Global Product bined with our technology, offers our customers Manager, Citrus, explains: “The customer unique, authentic and brand differentiating response to our TasteTrek Orange Collection in flavours to help increase their market success 2008 was overwhelmingly positive. It was a nat- with new citrus product launches. ural extension of the programme to investigate New flavours increase citrus diversity From the Lemon and Lime TasteTrek, Givaudan identified and analysed over 150 citrus fruit varietals both ‘in the field’ and in its laborato - ries, before choosing the most promising ones for further examination. The company then went on to introduce 10 new and unique lemon and lime flavours to its customers. ‘India lime’ with its sweetness and notes of blood orange, lemon and lime candy with hints of light kiwi, has a mild grapefruit finish. It shares some of these qualities with ‘Lo Porto’, an exotic lemon which also has a green-fruity, flo - ral profile with hints of jasmine and candy- banana elements. ‘Femminello’ is a light, fruity, astringent lemon with a hint of sweetness and kaffirlime qualities. These are just three exam - ples from the new collection.

Putting the customer in the driving seat The 10 new varieties of lemon and lime can be considered a starting point for a customer who is seeking something new and different in terms of a new flavour direction. They are like orienta - tion points rather than prescriptive profiles and the customer has the opportunity to tune up or down with the individual flavour notes until the desired ‘wow!’ factor is reached with a particu - Dawn Streich, Global Product Manager, Citrus. lar product application in mind. Soft Drinks Internationa l – March 2010 FLAVOURS 35

The company’s proprietary Virtual Aroma Synthesizer (VAS) technology is used both in the field and on customers’ premises to shorten flavour development time by weeks, if not months. Using the mini-VAS, a range of flavour aromas can be swiftly adjusted and honed down to a particular flavour according to the cus - tomer’s personal specification - whether tradi - tional or exotic or anything in between. Customers can choose to go with a predefined flavour, knowing that it has been thoroughly researched and will be well balanced, complex and ultimately true to nature, or they can look for minor adjustments and flavour variation on a particular theme.

Meeting natural flavour expectations In the citrus flavour arena, as in other aspects of beverage formulation, there is a strong pull towards natural flavours, particularly in devel - oped markets and also in some emerging mar - kets. Givaudan is able to advise its customers on how to meet these requirements in full, drawing on its strong technical, market and regulatory know-how. “Consumers are acutely aware of ingredients, label declarations, health issues, quality and cost,” concludes Dawn. “They are looking for new beverage experiences which are authentic, fresh, vibrant, sophisticated and natural and have extremely high expectations for their prod - uct choices. But, above all, they want great-tast - ing products relevant to their lifestyle and need Ten new and unique lemon and lime flavours broaden for refreshment.” I the palette for new product development. www.givaudan.com

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www.softdrinksinternational.com 36 FLAVoUrS Soft Drinks Internationa l – March 2010 From flavours to the tailor-made product concept everything from one source

lavours open up a well-nigh endless diversity Fof taste to the food and beverage industry. Driven by the trend to more naturalness, extremely natural flavours are currently in great demand. Thanks to Centres of Excellence in Brazil, Germany, and China, the The trend to DöhlerGroup always has exceptional access to Flavour trends – natural, high-quality, natural flavours and natural flavour traditional and exotic natural flavours extracts. In addition, the DöhlerGroup provides The trend to natural flavours is indisputably one integrated solutions – from the initial product of the strongest currently exercising the beverage is indisputably idea through to implementation. industry. The claim “with natural flavours” is The fine taste of a food or beverage is the key found on packages with increasing frequency. one of the factor for a repeat purchase. This makes it all the As regards the flavours themselves, there has more important to create flavours that satisfy the been one unbeaten winner in the non-alcoholic strongest taste of as large a number of consumers as possi- beverage-segment for years now: orange is and ble. Achieving this requires four important fac- remains the most-used flavour worldwide. It is currently tors: knowledge of what the consumer wants, followed closely by apple and lemon. exercising the expertise in creating flavours, the creativity of At the same time, the consumer is constantly flavourists, and the sensory analysis of flavours on the lookout for new and exotic flavours. The beverage in the product. flavours from superfruits especially – açaí, By rigorously focusing on the beverage and pomegranate, goji and cranberry – are today liter - industry. food market, Döhler understands how flavours ally ‘on everyone’s lips’. But flavours such as behave in the most varied product processes lychee or pitahaya, too, are there to satisfy the under the influence of light, temperature and consumers’ desire to try something new. The pressure, and how they have to be formulated to DöhlerGroup has therefore developed a broad make them work in the product. Paramount in range of exotic flavours which, sensory studies all of this are stability and taste development. show, are certain to meet consumers’ taste demands.

Döhler competence in citrus and apple At the Centre of Excellence for Citrus in Limeira, Brazil, the DöhlerGroup has cutting-edge tech - nologies at its command for the production of citrus flavours and natural flavour extracts. Thanks to the location of the plant, in the heart of the world’s largest contiguous citrus-growing region, the DöhlerGroup has excellent access to citrus fruits, which are processed into FTNF/FTNJ flavours on the spot. This represents above all a benefit for customers from the bever - age industry, who can depend on the very high - est quality and assured delivery. At sites in Germany, Poland, Ukraine, Turkey and China, Döhler produces high-grade fruit juice concentrates and natural apple flavours. A new technology permits 2,500- to 15,000-fold concentration, equivalent to a 17- to 100-fold higher concentration compared with commer - cially available standard merchandise. The advantage for the customer lies, on the one hand, in logistics and, on the other, in consistent sen - sorial flavour profiles as well as the high quality and stability of the flavours. Soft Drinks Internationa l – March 2010 FLAVoUrS 37

Integrated solutions A global sourcing network with vertical inte - The guiding principle “We Bring Ideas to Life“ gration and company-own fruit processing is the describes the perfectly integrated range of servic - basis for assured raw material access. Efficient es with which the DöhlerGroup supports its cus - supply chain management stands for safety and tomers, from product concept to realisation. This efficiency throughout the entire added-value integrated approach starts with market analyses process. For the DöhlerGroup, quality assurance and market intelligence and extends all the way and food safety are an integral part of each indi - through to comprehensive R&D expertise. Döhler vidual work process. Detection media and micro - customers benefit from the company’s long expe - biological analyses assist our customers in rience in the fields of raw materials, product verifying their finished products. development and application. The modern The DöhlerGroup sees itself as a partner to methods of sensory and consumer science sup - industry that controls the entire raw material, port and accelerate the development process product and service chain in the food and bever - while ensuring the optimum sensorial accept - age ingredients sector – and does so while ensur - ance of new products. ing the highest level of quality and food safety. I

The DöhlerGroup is a leading producer of fruit juice concentrates, fruit preparations, blends, com - pounds, ingredient systems, emulsions, flavours and colours. Natural food and beverage ingredients have long been the main focus and an integral component of this range. Headquartered in Darmstadt, Germany, the DöhlerGroup has 18 production and further applica - tion centres and sales activities in over 130 countries. Over 2,500 dedicated employees provide our clients with fully integrated food and beverage solutions from concept to realisation. “Leading in Integrated Food and Beverage Solutions” describes succinctly the DöhlerGroup’s holistic and strategic approach to innovation. This comprises sourcing and supply chain manage - Diana Wolfstädter (Marketing) ment, market intelligence, trend monitoring, the development of innovative products and product Tel: +49 6151 306-1205 applications, advice on food safety and microbiology, food law, sensory & consumer science as well Fax: +49 6151 306-8205 as bottling and packaging technology advice. Email: diana.wolfstaedter@ doehler.com

Bringing out the best in blueberries – setting new standards

ndependent flavour and fragrance specialist, ITreatt plc, is offering Blueberry Treattarome™ 9840 as part of its expanding range of 100% nat - ural, FTNF (From The Named Food) flavour ingredients. Wholly distilled from top grade, freshly cultivated berries, Blueberry Treattarome 9840 delivers a well-rounded, authentic and ripe blueberry flavour with a floral top note and a creamy, fruity finish, to many food and drink systems. to fruit punches and other mixed drinks. Derived from the native American fruit The clear appearance and water solubility of (Vaccinium Corymbosum), Blueberry Blueberry Treattarome 9840 make it a highly ver - Treattarome 9840 is produced within 10 minutes satile flavour ingredient, suitable for use in dairy of the fruit being processed. To capture the max - products, soft drinks, fruit juices, teas and alco - imum flavour and retain the freshness of the holic beverages. Containing high levels of berry, Treatt uses specialised low temperature linalool, gernaiol and beta ionone, the distillate distillation technology. Blueberry Treattarome is also an easy way to add a fruity flavour to tea. 9840 works well either as a sole flavouring or as Importantly, Blueberry Treattarome 9840 offers Giles Bovill, Treatt plc, an enhancer to existing flavour systems. For manufacturers a clean label declaration. Tel: +44 (0)1284 702500 example, at 0.1%, it provides an intense blueber - Blueberry Treattarome 9840 complements Fax: +44 (0)1284 703809 ry character with fresh, floral and fruity top Treatt’s rapidly expanding selection of aqueous, Email: [email protected] notes. At 0.01%, it adds a fruity berry character FTNF distillates. I www.treatt.com 38 MArKET AnALYSIS Soft Drinks Internationa l – March 2010 Finding growth for juices and nectars

he global economic recession that dominated Tthe headlines in 2009 caused consumers around the world to cut back on their everyday purchases in a search for greater value, impact- ing several food and beverage categories. Fruit/vegetable juice was no exception to this trend. Global volume sales managed a 3% increase to 64 billion litres, but this was the slowest growth rate in more than 10 years. North America and Western Europe have seen several straight years of declines, and were joined in Brian Morgan 2009 by an 8% drop in volume sales in Eastern reports on the Europe. In addition to the recent economic head- winds, fruit juices and nectars have struggled in natural antioxidant content and fortification challenges these markets to address consumer concerns with essential vitamins and minerals. The Asia over high sugar content and high prices com- Pacific region is the largest overall juice market, facing this pared to other soft drinks like bottled water. but here consumers overwhelmingly prefer juice Stronger performances in developing markets in drinks. In Eastern Europe nectars just edge out category. Asia and Latin America overcame these weak- 100% juice as the most commonly purchased nesses in developed markets in 2009. juice type. Fruit-flavoured drinks with no juice content are the smallest component of juice sales Different tastes for different regions all over the world – except in Latin America, Despite the downward trend of 2009 results, fruit where they are the leading category. This is par - juice is expected to recover in 2010 as most ticularly true in Mexico, where inexpensive tra - countries emerge from recession. Total fruit/veg- ditional flavoured drinks like jamaica (hibiscus), etable juice volume sales are predicted to grow a tamarind, and horchata are purchased through further 30% from 2009-2014, to reach 83 billion fountain sales more often than packaged fruit litres. However this improvement will not bene- juice. fit all juice types equally. One of the keys for manufacturers looking to take advantage of Barriers for juice health positioning future opportunities in juice will be to under- The differences in regional juice preferences stand what appeals to consumers in different reflect the challenge faced by juice manufactur - parts of the world. ers seeking to highlight the natural benefits of A look at 2009 volume sales reveals striking their products. In much of the developed world, differences in regional preferences. Consumers consumers have responded to the inherent fresh - in Western Europe and North America tend to ness and health advantages juices and nectars choose 100% juice, showing a willingness to pay provide over carbonates and bottled water, and a premium for its strong health benefits through thus the healthiest and most expensive juice types are the most popular. But in other regions, consumers are more influenced by cost when making juice purchases. Supply is also compli - cated by a greater reliance on expensive import - ed products in vast countries like China, which also compromises the ability to offer the freshest juices. Even as manufacturers continue to launch pre - mium fortified juices or those offering antioxi - dant benefits around the world, juice drinks are actually the greatest forecasted area of volume growth, expected to add a further 12 billion litres through 2014. 100% juice is predicted to con - tribute only 1 billion more litres over the same period, and volumes are not expected to return to growth in North America. Mexico, India, and China are among the top global markets for juice growth, and a closer look at these countries can provide some detail as to how manufacturers are operating differently in these regions. In Mexico, concerns about obesity led govern - Soft Drinks Internationa l – March 2010 JUICES AND NECTARS 39 ment authorities to sponsor a national campaign to urge the population to drink more water, avoid high calorie drinks and foods, and exercise daily for half an hour. Juice manufacturers focus on healthier juices but also have intensified efforts to launch economy-priced brands. For example Jugos del Valle launched Del Valle Antiox, a new antioxidant version of its brand Del Valle based on cranberry and pome - granate juice, but also introduced Valle Frut Citrus Punch and Valle Frut Pulposo to compete in juice drinks. The latter two brands are typical - ly priced 25-30% below leading 100% juices. Compared to non-cola carbonates, they are on average around 43% cheaper per litre. They can also be diluted with still water, thus serving more people. For many Mexican consumers, the product offering the greatest value will be the one most purchased, even though fruit-flavoured drinks can have more sugar than carbonates. Brands in India such as Coca-Cola India’s Minute Maid Pulpy and Dabur’s Real empha - sised their high fruit content to capitalise on con - sumers’ growing demand for natural alternatives to carbonates. PepsiCo India repositioned Tropicana Premium Gold as Tropicana 100%, they are able to leverage a globally recognised and in general there has been an effort to draw brand and supply chain. Unlike its global not- attention to the natural fruit content of juices. from-concentrate 100% juice business, But this has extended also to campaigns behind Tropicana was launched in mainland China as a juice drinks, in the hope that consumers won’t line of juice drinks. Tropicana offers a variety of make a great distinction between juice drinks flavours such as Melon, Mixed fruits and and 100% juice. For example, Parle Agro Orange, which has significantly strengthened its launched a new advertising campaign in 2008 position as one of the top 10 juice drinks brands for Frooti equating it with fruit, with the tagline in 2009. Global volume “Jab bhi mango khaane ka jee kiya” (“Whenever sales managed a one feels like eating mangoes”). Outlook positive for nectars Although modern trade in India has grown One hundred percent juice and less healthier 3% increase to exponentially in recent years, the development juice drinks and fruit flavoured drinks represent of cold chain infrastructure has been lacking. the two ends of the global market, with each type 64 billion litres, The current low emphasis on refrigerator and dominant in different areas of the world. freezer-based products in chain supermarkets/ Generally an area predisposed towards one type but this was the hypermarkets suggests that emergence of chilled will not show nearly as much growth potential products will very gradual, and the availability for the other. But in this environment, nectars slowest growth of not-from-concentrate 100% juice in India is have emerged as the juice type with perhaps the expected to remain limited over the next five strongest overall global position. Volume sales of rate in more years. Moreover, ambient 100% juices are nectars ranked first or second in every region than 10 years. already priced beyond the grasp of much of the except Middle East Africa and North America, middle class population, and as chilled juices and are expected to show growth through to are expected to be very expensive, reconstituted 2014 in every region but North America due to juices and juice drinks are expected to remain several advantages. dominant; 100% juice brands can often cost Nectars’ high juice content means they can upwards of Rs70 per litre, while juice drinks benefit from much of the same health positioning such as Frooti, Maaza and Slice, are available at as 100% juice even as they are priced somewhat around Rs35 per litre. lower. They are often ambient and thus do not In China, the consumer base for 100% juice rely upon the widespread presence of chilled consists mainly of middle-to-high-income con - cases to expand into second tier cities and rural sumers, mostly living in first-tier cities such as areas in developing markets. Nectars also com - Shanghai, Beijing, Guangzhou and Shenzhen. monly make use of local flavours and blends, The large geographical reach of the country has helping to replicate the experience of eating led to a widely fragmented market of many these fruits fresh from street vendors. This also regional domestic juice manufacturers, and a helps them appeal to diasporic populations in greater desire for relatively low cost and easy to other regions. preserve juice drinks to be transported over Whether it is through this kind of targeted greater distances. Orange juice concentrates are flavour profiles but wider global potential from largely imported at great cost, which has led to nectars, or through the promotion of lower priced the emergence of juice drinks and blends with juice drinks in key markets throughout Asia and fruit and milk like Wahaha smoothies, all of Latin America, the key to continued success for which use less juice inputs to emerge as the most juice manufacturers will likely not rest entirely Brian Morgan is Beverages common offerings from domestic manufacturers. upon their most recent strategy of offering more Analyst at Euromonitor International manufacturers in China have premium functional juices and relying upon con - International. also taken this strategy to heart, even though sumers to pay for added value. I www.euromonitor.com 40 BEVErAGE FoCUS Soft Drinks Internationa l – March 2010 Aslanoba Foods enters the Turkish juice market a Tetra Pak case study to successfully position its JUSS brand in an already crowded shelf. While the business he Turkish juice, nectars and still drinks (JNSD) required a high quality packaging solution for the Tmarket currently represents about 1 billion new juice drink, it also needed technical expertise litres and, with its consistent and dynamic growth, to ensure a successful start to the operation and on- it should reach 1.3 billion litres within the going support to deliver exceptional and consis - next three years. A leading provider of raw fruit, tent performance after installation hand-over. Turkey is a very fragmented and competitive JNSD market, where aggressive multinationals as well as Solution An innovative local players produce for domestic as well as for - Following consultations between Tetra Pak and packaging eign consumption. Aslanoba, the Tetra Gemina Aseptic 1000 ml In 2006 Mr Hasan Aslanoba, owner of Aslanoba Square package was identified as the ideal pack solution and Foods and founder of ERIKLI water, knew that he design for JUSS. had to make a difference in a number of areas to Hasan Aslanoba said “We selected the Tetra customised successfully enter the highly competitive JNSD Gemina Aseptic package because it has a premium market and establish a secure position for JUSS, look with great shelf impact, offers possibilities for technical service his new JN brand. To win its market-share battle a distinctive design and, most of all, provides and become a significant player in the category, the important consumer benefits. In fact it is easy to are key to company decided to work with Tetra Pak and pour and hold, guarantees a smooth flow and does - leverage the long-standing experience and global n’t splash out”. success, expertise that Tetra Pak has in the liquid food busi - Besides choosing the Tetra Gemina Aseptic 1000 according to ness. Square package as his main differentiator, Today Aslanoba is enjoying a 3.4% share of the Aslanoba also wanted to create an exemplary Tetra Pak. Turkish JNSD market, targeted to rise to 10% by green field project which would deliver a produc - end 2010. tion base with competitive operational cost levels and top quality. Investing into high technology Business Challenge equipment and operational IT systems was the Aslanoba Foods, founded in Turkey in the mid- first step in the challenging trip. More critically, he 1960s, is well known for its ERIKLI brand. The decided to have Tetra Pak expertise guiding him best-selling water brand in Turkey, this is also dis - during the start-up phase of his operation and tributed across America, Europe, the Middle East launch in the market. and Africa. To address Turkish consumers’ Indeed, central to the success of the project was increasing demand for healthy products, Aslanoba the implementation of Tetra Pak’s Start-up decided to enter the juice and nectar market with Solution, a customised service offer which is JUSS, its own brand of JN. designed to ensure continued equipment perform - Aslanoba knew that it had to make an innova - ance after hand-over and to prevent losses in oper - tive and premium offering to consumers in order ations and sales. As ‘one size doesn’t fit all’, Tetra Soft Drinks Internationa l – March 2010 JUICES AND NECTARS 41

Pak provided Aslanoba with a solution specifically tailored to meet the customer’s needs by establish - ing best-practice standard operating procedures, building competence through in-depth trainings as well as support and performance monitoring sys - tems

Training for the future With Tetra Pak A3/Flex TGA 1000 Square and TBA/22 filling machines installed to manufacture Tetra Gemina Aseptic packages, training was critical in order to reach the defined performance targets. In fact, the customer’s success in running lines and machines safely and cost-effi - ciently depends largely on the competence of the personnel operating them. As aseptic production line requires strict hygiene and quality routines, the operator is a key figure in a chain of processes aimed at ensuring food safety and the desired end- product quality. Parts and performance control The first step taken was to enlist the Tetra Pak Having a good understanding of parts inventory lev - Technical team in Turkey. To best meet the specific els and supply chain is essential for maintaining situation, Tetra Pak instructors provided Aslanoba smooth production. Starting an operation from operators with tailor-made, on-site training, based scratch, Aslanoba wanted to make sure it had a on Tetra Pak’s global best practices and decades of smart way of handling its parts inventory. To help worldwide experience. Thanks to the high and the customer manage parts inventory as well as han - consistent quality of the training, Aslanoba opera - dle and take control of parts-related costs, Tetra Pak tors gained the correct knowledge and skills in provided Aslanoba with a cost-effective parts inven - operation, maintenance as well as quality assur - tory solution, customised to meet its needs through - ance and control right from the start. out the entire lifecycle of operation. The solution To ensure that operators had the necessary com - included a web-based parts inventory management petence to run the filling machine lines in the system and recommendations on spare parts as well safest and most efficient way, operators were certi - as minimum and maximum levels required. A fied by Tetra Pak instructors, based on global stand-alone, handheld device enables staff to man - assessment criteria. age their parts inventory remotely, performing processes such as parts picking, outgoing stock, Prioritising quality stock take, part return and parts search. With a brand promise of premium, healthy and Once the operation was underway, Tetra Pak natural products for consumers, the quality of the provided Aslanoba with a performance analysis packed product through all phases of the process – tool, which enabled it to monitor, assess and from raw product to the finished package – is a top analyse plant performance on an ongoing basis. priority for Aslanoba. In fact, product quality “...with Tetra Pak issues could damage brand value, impact sales Business benefits Start-up Solution and, last but not least, violate regulations if experi - Since the implementation of Tetra Pak’s Start-up enced by retailers and/or consumers. Solution and the introduction of Tetra Gemina we made an To minimise these product quality problems Aseptic packaging for JUSS, the juice brand now and their related costs, Tetra Pak specialists commands a 3.4% market share and is on track to exceptional reviewed the entire customer operation and rec - reach the target 10% market share by end 2010. ommended best-practice quality routines and pro - Hasan Aslanoba said: “Since 2006 we invested market entry ...” cedures. Personnel coaching and follow-up after in a big factory where we needed to set up process - installation were also performed as part of the es and train staff – a huge task considering that this Start-up quality offering. was a new area of business for our group. However, Aydin Kontik, Technical Director, Aslanoba with Tetra Pak Start-up Solution we made an Foods, said: “Ensuring excellent product quality exceptional market entry – good quality levels, right from the start is paramount. Start-up quality smoothly running operations with competent and is part of Tetra Pak’s Start-up Solution and we get motivated staff to make all that possible.” guidance from the specialists right from the start.” Bura Sükan, Key Account Manager, Tetra Pak, In order to continuously track product quality said: “The Start-up Solution enabled us to address performance and guarantee the desired end-prod - the issues Aslanoba was facing when starting this uct quality, Aslanoba made use of another Tetra green field project. We helped the customer Pak service product – Quality Performance achieve their ambitious targets during the initial Analysis. Thanks to a structured approach for go-live phase. By working closely with them, we monitoring and analysing product quality per - ensured they have what it takes to keep up the formance, the customer gets a clear picture of good performance.” where they stand in terms of product quality and Tetra Pak Technical Service organisation pro - can identify the areas where improvements are vides customers with on-the-ground, hands-on needed. processing and packaging expertise in more than This helps the customer to minimise the risk 150 countries. Every year 3 million service hours that sub-standard products reach consumers and at customer sites are performed by 1,600 service to pro-actively take actions to avoid or solve qual - engineers worldwide. More than 700 packaging ity problems. machines are installed yearly. I www.tetrapak.com 42 BEVErAGE FoCUS Soft Drinks Internationa l – March 2010 Generating price premiums understanding health benefits ith today’s market for ‘health’ predicted to Wfragment still further through 2010 and beyond and regulatory uncertainty proving a hur - dle to innovation in healthy food and drink sectors, is it still possible to tap into the consumer’s love affair with all things healthy, whilst maintaining a price premium? Following recent international consumer research on Orafti ingredients, Managing Health benefits Director Dominique Speleers claims it is. As market leader in the production and market - can be sold at. The results also show that customer can generate ing of functional ingredients with nutritional and loyalty to a product increases despite the economic price premiums technical advantages, BENEO is committed to con - climate. tinual consumer research which adds value to its in the soft drinks customer’s marketing strategies. As part of this pro - Consumer research: gramme, findings from research carried out at the who, when and what? sector if beginning of the global recession in the UK, France Designed to monitor end user perceptions of premi - and Spain, and at the end of 2009 in the US and um priced functional foods and drinks, this partic - consumers Germany, have shown that price premiums are still ular programme of BENEO research was possible in the soft drinks sector if consumers undertaken with 1,000 sample adults in the UK, understand the understand and value the associated health bene - Spain, France, the US and Germany. All age groups benefits, says fits. were represented, with a 50/50 split of men to As stated at the start of 2009 by shopper insight women. A third of the sample were over the age of BEnEo-Group consultant for Nielsen, Chris Jones: “Soft drinks 55 - a group that forms an important and growing consumers around the globe have retained their target for foods and drinks with added health ben - increasing focus on perceivably healthy soft drinks efits. The interviews included illustrations of major options in 2008, driven by a population that active - brands, with and without a range of added health ly seeks out a wellbeing function in their diet. In benefits on pack, to gauge a ‘before’ and ‘after’ 2009 this will be a key factor used by innovation measurement of what consumers might be willing teams throughout the world, not just in terms of to purchase and pay a premium for. In addition, the product proposition but also in areas such as pack - data was analysed on whether the purchasers were aging convenience.” regular, occasional or non-users of each product. According to New Nutrition Business, key trend The research in Spain, France and the UK was predictions for 2009 were that if consumers could carried out at the beginning of the global recession feel the benefits, and if those benefits represented in the autumn of 2008 and the more recent research value for money, then they would be brand loyal in autumn 2009 was carried out in the US and despite the economic conditions they found them - Germany. Interestingly, despite the prevailing eco - selves in. Both of these trend predictions have been nomic climate, results across all five countries supported by the findings from BENEO’s consumer showed that whether regular, occasional or non- research. Not only do the results show that the users, the majority of consumers were prepared to wellbeing function in soft drinks has grown in pay a price-premium, if they found the on-pack importance over the past year, but that how this is health claim appealing. Below are some of the communicated on pack directly impacts the price it details of the results that related to juices and health claims.

What on-pack claims pack the most punch? Although there were country-specific preferences, it is no surprise that digestive health continues to have strong appeal for consumers. Ranked along - side ‘lack of energy’, ‘being overweight’ and ‘feeling stressed’ as the top four health concerns of con - sumers worldwide this is hardly surprising. Interestingly ‘building stronger bones’ was very popular amongst Spanish and UK consumers and ‘reinforcing natural defences’ was number one for French respondents as preferred on-pack benefit- led claims. In addition, calcium absorption fea - Soft Drinks Internationa l – March 2010 JUICES AND NECTARS 43 tured in the top four in both the US and German defences’, to see if this altered not only the con - surveys amongst both men and women (alongside sumer’s perception of the product, but also their ‘protects your heart’, ‘keeps your digestive system willingness to pay more for it. healthy’ and ‘reinforces natural defences’). One of the major brand juices was shown with a ‘pure squeezed juice’ message on one pack along - Price premium translation? side a ‘with vitamin C and inulin, a natural ingre - The survey results from all five countries showed dient that boosts your natural defences’ on the that even in the current economic climate, con - other pack. Interestingly 73% of the respondents sumers have a willingness to pay more, particularly were more likely to buy the product with the health in the arena of digestive health and calcium claims, messaging and only 27% the one that had ‘pure as long as they can see a real health benefit to the squeezed juice’ on-pack. Although this is encourag - product. Leading brands of juices were used as ing, does it translate to an ability to charge more for illustrations in each country and additional claims the product? The survey results have shown that if were added on-pack such as ‘boosts your natural the right claim is targeted at the right country-spe - cific audience, then consumers are more than will - ing to pay a price premium for the additional Functional juices make their mark health benefit. For the example illustrated here, “The high level of innovative activity in the soft over half of those questioned, no matter whether drinks sector can be attributed to an explosion they were a regular, occasional or non-user were in new combinations and flavours driven by prepared to pay significantly more for the new mes - indulgence and premiumisation trends as well saging product. as a shift towards functional, nutraceutical and natural products. The downturn has thrown up Secret to success in 2010 and beyond some new opportunities for traditional food cat - As was quoted in the New Nutrition Business egories, with the canned and packaged sector trends and success factors report: “Failure to see a enjoying revitalisation.”** product or ingredient through the eyes of the con - Next BodyTime Prebiotic, Coca-Cola, Serbia – sumer is one of the most common causes of fail - Next BodyTime Prebiotic is a tasty natural mix - ure”. As BENEO’s research has demonstrated, there ture of peach, apple, pineapple and lemon with is price premium potential in the juices sector, but addition of rice and natural fibres which are the messaging needs to be on target with the con - important for keeping healthy digestive system. sumer for this to translate into sales. A heart health Kasfruit, PepsiCo, Spain – Kasfruit Bi Frutas claim scored well with consumers of fruit juices in drinks with Bifidus effect, are delicious and the United Kingdom, but increased immunity was healthy refreshment drinks, made with the big hitter for on-pack messaging of juices in the skimmed milk and fruit juice. These drinks are US. The idea of ‘boosting calcium absorption’ had not only enriched with vitamins but also with the potential to differentiate the brand of fruit juice BENEO, helping to maintain a healthy intestinal from the many ‘added calcium’ propositions flora and stimulating the good bacteria. The already on the market across all the countries, but drink comes in three flavours. held stronger appeal for older respondents or those Smart Snack Drink, Jamnica,Croatia – Smart with families, than those without. Snack is a fruity meal in a bottle, the ideal It is clear that although nutrient-orientated juices dietary supplement for those who don't have have the potential to drive sales in 2010 and time for regular meals and is much healthier beyond, unfortunately, there is no ‘one size fits all’. than the usual ‘on the go’ solutions. It contains This is why consumer research such as BENEO’s, For further information, 40% fruit juice; calcium, which is necessary for that can show what appeals, to whom, and where, email: [email protected] the normal growth and maintenance of bones will become increasingly valuable as the health www.BENEO-Group.com and teeth; magnesium, vitamins and BENEO sector continues to fragment. I (natural prebiotic fibres that have a positive effect on the digestive system and calcium absorption). A name is just a name? Orange and Carrot Fruit Drink, Bayla, Maintaining or improving health has become more important to over two-thirds Germany – This calorie-reduced fruit drink of European consumers in recent years. Accordingly, consumers are trying to from Bayla is not only refreshment for the whole make more informed choices by paying greater attention to specific ingredients. family, but offers a real benefit for health at the This partly explains why nutritional labelling has emerged as such an important same time – thanks to the prebiotic fibre topic in food and beverage marketing*. BENEO. But there is mounting evidence that people are more interested in the benefits Smart Bean Juice Smoothie, Malaysia – This that finished products offer, rather than in the names of the ingredients. From is a combination of real fruit juice blended with the BENEO consumer research, here is the appeal of some ingredients and ben - soya and milk. For added benefit, it contains efits as rated by consumers in the UK, Spain and France on a 10 point scale. (A BENEO which helps stimulate the growth of score of 10 is very appealing): bifidobacteria. These good bacteria help to maintain a healthy digestive system. Smart Benefits Ingredients UK Spain France Bean Juice Smoothie is a delicious and nutri - Builds stronger bones 8.01 8.20 7.71 tious beverage suitable for children of all ages. Calcium 7.61 7.87 6.59 There are three different flavours: original, Boosts the friendly bacteria digestive system 7.95 7.69 7.24 orange and mango. Prebiotic 5.88 6.18 4.47 Lowers cholesterol 7.86 7.87 7.23 **Source: Future Innovations in Food and Plant stanols 4.70 6.10 5.28 Drinks to 2015: NPD, trend convergence and emerging growth opportunities survey, Business *Source: Food Nutrients and Ingredients: Attitudinal and Behavioral Trends in Insights, Dec 2009. Europe Survey, Datamonitor, Dec 2009. 44 WATEr TrEATMEnT Soft Drinks Internationa l – March 2010 Clean it up three ways with water s water costs rise the treatment and recycling Aof site water for use in other processes is becoming more financially advantageous. As a leading water process company, Puresep offers several state-of-the-art technologies. For the pur - with a point of use UV steriliser on the treated pose of this article, three complementary tech - water storage tank outlet. nologies will be looked at; Ultraviolet irradiation PureSec electrochlorination systems generate (UV), PureSec electrochlorination and PureChlor onsite chlorine solution. Brine is converted to pro - chlorine dioxide. All of these have recently been duce 1% chlorine solution by electrolysis, salt installed at food and beverage sites across the and power are the raw materials for the process. UK. The solution is safe to store and stable for long Implementing periods with no loss of activity. Multiple points of an appropriate Ultra-violet irradiation use can be applied from a common storage tank, UV is primarily employed as a disinfection with dosing control feedback via specific ion treatment process that inactivates waterborne pathogens residual sensors. without using chemicals, where UV light changes process can the DNA and protein structure of viruses and bac - Electrochlorination teria and stops them from reproducing. Over recent years the PureSec electrochlorination deliver financial Advantages of UV disinfection include: system has gained favour, due to the elimination • Effective for all types of microorganisms of transportation, handling and storage of chlorine and • Low capital, operating and maintenance costs gas or other disinfection chemicals. This results in • Compact and easy to install a safe, reliable and economic method of disinfec - environmental • Efficacy is independent of pH tion. The full range of PureSec systems are PLC gains, maintains • No impact to the aesthetic water quality controlled and have the flexibility to be config - • Safe and environmentally friendly ured to site specific process control requirements. Puresep. They are well suited to the treatment of product A Puresep Water UV system was recently water, drinking water, cooling water, as well as installed at a soft drinks production factory, as a other industrial applications. final sterilisation process. Upstream of the UV, the Puresep recently installed a PureSec elec - town’s water is treated with a chlorine sterilant, to trochlorination system at Britvic Soft Drinks a prescribed residual with contact time. To pre - replacing a chlorine gas system. The electrochlo - vent water or final product tainting, a PureFlow rinator produces 36kg per day of chlorine supply - carbon adsorption process removes free residual ing a buffer storage vessel with level control for chlorine. Post UV, final filters offer cryptosporidi - make up. The point of use dosing system is a um protection before supply to product make up. duty/ standby pump arrangement with feedback A PureFlow reverse osmosis system treats the control for chemical injection and an auto pump product make up water, to supply low mineral changeover facility. content water for isotonic beverage production, Kevin Cunningham, Engineering Support Team Leader at Britvic Soft Drinks says “We chose the PureSec electrochlorination system due to its high level of safety and efficiency, and the specialised knowledge of the Puresep engineers” Finally, PureChlor chlorine dioxide is where chlorine dioxide is produced through the tightly controlled mixing of Puregen base reagents. Chlorine dioxide is a powerful disinfectant mak - ing it an effective and fast acting killer, by break - ing down cell walls and attacking bio film leaving no resistant strains. It is well suited to a range of water treatment applications at low concentra - tion, including CIP, feed water, product water and water re-use. The PureChlor systems are PLC Controlled with full safety features and multiple points of use. Benefits include: • Fast acting killer unaffected by the pH range it operates in • Hugely efficient low chemical usage ensuring a safer environment for everyone • Zero harmful chlorinated by-products • Easy future expansion • Single reagent storage area Soft Drinks Internationa l – March 2010 WATER TREATMENT 45

All of these systems have recently been installed at food and beverage sites across the Chlorine dioxide operationally beneficial and cost effective”. UK. A PureChlor chlorine dioxide system has been There are numerous options to efficiently and installed at Universal Beverages, where the sys - effectively treat water; the fundamental issue is tem feeds five points of use; these applications are to understand which option best suites the plant de-aerated liquor, softened town’s water, two CIP in question, the application and the financial lines and post carbon filtered water. viability. Puresep provide onsite consultancy Chris Newall Operations director, UBL, says, services to review and assist companies with “The PureChlor chlorine dioxide system is very their water treatment needs, ensuring process, efficient for our needs and the fact that we can use financial and legislative requirements are ful - one system with numerous points of use makes it filled. I www.puresep.com 46 WATEr TrEATMEnT Soft Drinks Internationa l – March 2010 UV disinfection in the bottled water and beverage industries

ffective microbial disinfection in the process - Eing of beverages and bottled water is essen - tial. A non-chemical disinfection method which is gaining increasing acceptance is ultraviolet (UV) disinfection. UV kills all known spoilage microorganisms, including bacteria, viruses, Benefits of UV Disinfection yeasts and moulds (and their spores). It is a low UV disinfection has many advantages over alter - maintenance, environmentally friendly technol - native methods. Unlike chemical treatment, UV Ultra violet ogy which eliminates the need for chemical does not introduce toxins or residues into process disinfection is treatment while ensuring high levels of disinfec - water and does not alter the chemical composi - tion. tion, taste, odour or pH of the fluid being disinfec - the ideal ted. How UV disinfection works UV treatment can be used for primary water solution for UV is the part of the electromagnetic spectrum disinfection or as a back-up for other water purifi - between visible light and X-rays. The specific por - cation methods such as carbon filtration, reverse beverage tion of the UV spectrum between 185-400nm osmosis or pasteurisation. As UV has no residual (known as UV-C) has a strong germicidal effect. At effect, the best position for a treatment system is manufacturers these wavelengths UV kills microorganisms by immediately prior to the point of use. This seeking to meet penetrating their cell membranes and damaging ensures incoming microbiological contaminants the DNA, making them unable to reproduce, thus are destroyed and there is a minimal chance of the rigorous effectively killing them. Virtually any liquid can post-treatment contamination. be effectively treated with UV, including raw hygiene mains water, filtered process water, viscous sugar Bromates and bottled water syrups, beverages and effluent. – UV as an alternative to ozonation standards, There are no microorganisms known to be Hanovia has been working with most of China’s resistant to UV – these include pathogenic bacte - leading bottled water producers, including according to ria such as listeria and cryptosporidium (and its Nongfu Spring Co Ltd, to supply them with UV Hanovia. spores, which are resistant to chlorination). systems for their production plants. This is a sig - There are two main types of UV technology nificant development in the bottled water indus - based on the type of UV lamps used: low pressure try – particularly in China – because until recently and medium pressure. Low pressure lamps have a virtually all bottled water in that country was dis - monochromatic UV output (limited to a single infected using ozone. wavelength at 254nm), whereas medium pressure The decision by Chinese bottled water produc - lamps have a polychromatic UV output (with an ers to opt for UV was driven by a number of rea - output between 185 and 400nm). sons, not least of which are concerns about ozonation by-products such as bromate. Bromide ions occur naturally in many spring waters and pose no problem on their own. However, the pres - ence of ozone in the water can cause the conver - sion of bromide into bromate – a compound classified by the Health Organization (WHO) as a carcinogen. The WHO recommends a maximum limit of bromate in mineral water be set at 0.01mg/l (10ppb). In July 2008 the Chinese General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) recommended in a revised draft national standard for drinking water and mineral water that a maximum limit for bro - mate in bottled water be in line the WHO guide - lines. This new limit has been in force since October 2009.

Case study – Angel Springs Limited Angel Springs Limited, situated near London in the United Kingdom, bottles natural spring water for use in water coolers. The company replaced its ozone water disinfection unit with a Hanovia UV Soft Drinks Internationa l – March 2010 WATER TRTEATMENT 47 system several years ago, mainly due to concerns about bromate. Even though bromide ion levels in the source water are not particularly high, the company decided to go for the safer option and use UV instead. Angel Springs' water originates from a natural spring on the site. After filtration to remove phys - ical particles it passes through the UV chamber and is then bottled. There is no further water treat - ment and no chemical treatment. Other UV applications in beverage and bottled water production:

Municipal and natural spring water Although municipal water supplies should be free from harmful microorganisms, this should not be assumed. In addition, water from natural springs could also be contaminated. Any water used as an ingredient in beverage products or for bottling can therefore be a source of contamination. UV disin - fects this water without chemicals or pasteurisa - tion. Filtered water disinfection Sugar syrups and sweeteners Stored reverse osmosis (RO) and granular activat - Sugar syrups and sucrose-based sweeteners can ed carbon (GAC) filtrate is often used to filter be a breeding ground for microorganisms. process water, but can be a breeding ground for Although syrups with very high sugar contents do bacteria. UV is an effective way of disinfecting not support microbial growth, any dormant spores both stored RO and GAC filtered water and has may become active after the syrup has been dilut - been used in the process industries for many ed. Treating syrups, sweeteners and dilution years. water with UV prior to use will ensure any dor - UV kills mant microorganisms are destroyed. Dechlorination microorganisms GAC filters have traditionally been used to CIP (clean-in-place) rinse water remove free chlorine from feed water supplies by penetrating It is essential that the CIP final rinse water used to before treatment through RO membranes. flush out foreign matter and disinfecting solutions However, the major drawback with GAC filters is their cell is microbiologically safe. Fully automated UV dis - that, with time, the carbon material becomes a infection systems can be integrated with CIP rinse breeding ground for bacteria and begins to elute membranes and cycles to ensure final rinse water does not reintro - harmful microorganisms into the process water. It duce microbiological contaminants. is now becoming more acceptable to use UV to damaging the destroy the chlorine – not only are UV dechlorina - DnA, making tion systems more hygienic, they also occupy a smaller footprint than GAC filters and require them unable to much reduced capital and operating costs. reproduce ... Waste water and process water Effluent from beverage and bottling facilities can be treated with UV, avoiding the need for environ - mentally damaging chemicals and ensuring all discharges meet with local environmental regula - tions. Process water can also be treated with UV and re-used, resulting in a significant reduction in the amount of waste water produced.

Conclusion Meeting the rigorous hygiene standards required in the production of beverages and bottled water products can be challenging. For manufacturers seeking to guarantee the quality of their end prod - uct, UV is an economic, environmentally friendly option. It is already widely used in high purity applications like pharmaceutical processing and microchip manufacturing, where water of the highest quality is required. UV disinfection systems are easy to install, with minimum disruption to the plant. They need very little maintenance, the only requirement being Hanovia Ltd replacement of the UV lamps every 12 months or Tel: +44 (0) 1753 515300 so, depending on use. This is a simple operation Fax: +44 (0)1753 534277 that takes only a few minutes and can be carried Email: [email protected] out by general maintenance staff. I www.hanovia.com 48 MArKET AnALYSIS Soft Drinks Internationa l – March 2010 Hot opportuni ties for soft drinks players

henever the spotlight falls on the Middle WEast and North Africa (MENA), the potential to soft drinks operators bursts out. Here is a part of the world that enjoys thirst generating tempera - tures experienced by people who generally shun alcohol for religious and cultural reasons; yet vol - umes remain modest. The need is definitely in place but many consumers are far from affluent richard Corbett and soft drinks often remain a luxury. from Canadean Packaged water assesses the Not surprisingly, demand for water is strong in around 23.5 litres in 2009 to as much as 28.5 this part of the world and the packaged water litres in 2014. future prospects market has grown dramatically over the past 10 Per capita does vary sharply within the mar - years. Between 2000 and 2009 the water market ketplace, from just seven litres in Egypt to as for soft drinks in has expanded by a very respectable 90%. In per much 145 litres in The United Arab Emirates. capita terms, however, the regional average is Drinkers in the UAE are actually the third- a diverse and only marginally more than the global average, ranked water drinkers in the world. In the UAE suggesting that, with the hot climate and an there is a perception that water from the desali - complex region. improving but still poor water infrastructure, nation plants is not good to drink and this has there remains lots of slack for operators to driven much of the packaged demand; other exploit. This is reflected in forecasts from drivers have included strong population growth, Canadean’s Global Soft Drinks Reports, which significant marketing activities by leading anticipate per capita growing in MENA from brands and new entrants. Various indigenous bottled water brands, such as market leader Masafi, are seen by consumers as mineral water rather than simply purified water and have fared well as a result. The reliance on water for the basic thirst quenching role is borne out by the fact that almost all water (99%) consumed is still water; generally, sparkling waters are restricted to expats and to tourists. Price is also an important issue and there is a considerable bias towards the lower cost table waters with more than three out of every four litres sold being a table water.

CSD’s The carbonated soft drink market could also still Source: Canadean be considered as underdeveloped; consumption per capita is vaguely in line with the global aver - The Middle East & North Africa features well in the growth rates of developing regions. age of 31 litres. Many parts of MENA are politi - cally sensitive areas and the category’s associations with America have proven to be a handicap. It probably contributed to the ban imposed in schools in some countries and mani - fests itself in a relatively low cola share - lemon & lime is notably popular in this part of the world. Canadean remains upbeat about the prospects for carbonates, predicting per capita in the region to jump to 38 litres (six litres above the global average) by 2014. Domestic production of carbonates is increas - ing to meet the rising demand but the proportion of canned products still highlights the reliance on imported products. The production currently present is mainly glass but this is changing and Source: Canadean PET lines are being installed. PET is expected to overtake glass in the next five to 10 years. The There is a focus on the traditional soft drink categories. single serve bias illustrates the significance of Soft Drinks Internationa l – March 2010 MIDDLE EAST & norTH AFrICA 49 on-the-go consumption in a hot climate; people often need instant refreshment. It also illustrates the limited presence of domestic fridges in many areas.

Juices and nectars With so much freshly squeezed ‘street juice’ present, the levels of juice and nectar volumes are actually quite high; again the per capita is very similar to the global average. Per capita lev - els do however vary sharply from drinkers in United Arab Emirates, who drink 30 litres per person, to the Egyptians and Tunisians who con - sume between two and three litres. Generally, the Middle East & North Africa is more impor - tant in terms of the production of juices than their consumption. Packaged juices and nectars have enjoyed stunning growth in recent years and while this is set to slow, the whole market is anticipated to rise from 2.2 billion litres in 2009 to nearly 2.8 billion litres in 2014. Of the two segments, nec - tars have a stronger presence; something that is related to the price sensitive nature of the market and to the fact that many consumers do not dif - ferentiate between the two. In terms of flavours, orange is the leading flavour segment but most sales come from the 'other fruit' segment - mango has a big following in some markets.

Powders Fruit powders are also sometimes drunk as a cheaper alternative to juice and nectars, and the market is consequently quite well developed in certain countries. Powders have attracted a size - able following in Kuwait, but overall fruit pow - ders are quite reliant on the Saudi market, which is the most significant of the main markets, accounting for around one in every five ready-to- drink litres. The regional market for fruit pow - Source: Canadean ders and squashes however remains small and makes up little more than a billion litres, which This graph highlights the potential in the MENA region. equates to less than 3% of the global sales. Growth potential Still drinks Other categories like iced teas, sports and energy Still drinks in MENA have gained a considerable drinks are present and are growing rapidly but following in some markets and account for nearly they are often too expensive to be relevant to one in 10 litres of soft drink sales in the region. many drinkers in these parts of the world and Average per capita is behind the global average of remain niche as a result. Their size is a testament six litres a year but consumers in Oman and the to how immature the soft drinks category is in UAE drink more than 20 litres each while Saudi’s the region. Ironically iced teas are probably the and Kuwaiti’s enjoy around 18 litres each. The form of refreshment that are most compatible level of demand in these markets highlights the with the scorching temperatures we associate opportunities in other markets in the region. with the Middle East yet sales register just 12 million litres; that’s less than 0.1 litres per capi - ta. The energy drink category is also tiny but these drinks have shown there is an audience for some of these stimulants. The same may not be said for sports drinks where the absence of any real ‘fitness’ and sporting culture does not bode well for the category. In time these ‘niche’ categories will attract more of a presence in this part of the world, but for the moment it seems that operators are focus - ing on building up the more traditional soft drink categories. It is these categories that will Richard Corbett is a Strategic make up the bulk of the future soft drink expan - Analyst at UK-based Canadean sion which Canadean’s Global Soft Drinks Ltd, the leading global Reports forecast to be in excess of 30% between beverage research consultants. 2009 and 2014. In that time soft drink per capita Email: will rise from 70 to 84 litres. I [email protected] 50 DEVELOPMENTS Soft Drinks Internationa l – March 2010 Packaging Consumer and eco focus for billion dollar market

THE US $22 billion beverage packaging mar - ket is experiencing a period of increasing innovation in design, materials and efficiency intended to meet cost and environmental concerns while enticing splintering consumer groups. This is,according to 'Beverage Packag - ing Market Assessment – A Benchmark Study,' conducted by Proactive Worldwide Inc, on behalf of PMMI, the packaging and processing supply chain association. “Single-serve containers are particularly strong market drivers. Consumers are seek - ing ‘grab and go’ convenience at retail, and they’re increasingly looking to packaging for portion control – even with beverages,” noted Charles D. Yuska, President and CEO of PMMI, which produces the Pack Expo Pouches expected to show greatest growth. Coca-Cola's new ‘eco’ PET plant bottle. trade shows. “Sustainability is also a market driver as consumers expect brands to play a Today’s most popular primary packaging for - less overall innovation but noted that new role in helping the environment.” mat for beverages is the bottle, which the aluminium bottle designs are providing Top beverage packaging trends PMMI report puts at 55% of the marketplace. manufacturers with new ways to present expects to impact the market include: Researchers predict market growth will their products – premium images that main - • Eye-catching single serve-packaging. exceed $28 billion by 2020, with plastics and tain the benefits of aluminium’s thermally • Cost-effective 'green' packaging, driven bottles driving innovations and sales in that isolative properties. by manufacturers’ cost and environmental time. Said Yuska: “The research we con - PMMI’s ‘Beverage Packaging Market concerns. ducted clearly shows that plastic bottles will Assessment – A Benchmark Study’ is based • Plastics as 'the material of choice' be the primary areas of focus for consumer on interviews with 71 leading beverage because of rapid innovations likely leading to goods companies looking to increase sales manufacturers and packaging supply chain lighter, more eco-friendly packaging. and gain brand awareness.” solutions providers, as well as other second - • New packaging machinery that is flexi - Beverage manufacturers can expect plas - ary source research. The study was designed ble and supports the latest container tech - tics to drive a vast majority of incremental for PMMI members to illustrate the trends nologies. beverage container sales through 2020. and opportunities for all supply chain part - • Rapid growth for pouch containers as Respondents to PMMI’s survey spoke of ners. manufacturing technologies bring costs and plastic as the medium in which green, eco- speeds of pouch beverage production in line friendly/bio-degradable packaging technolo - with high-speed glass bottle production. gies will flourish. Additionally, innovation • Minimising secondary packaging to cut efforts with plastics are expected to con - costs and reduce overall carbon footprints. tinue focusing on improved break resistance, “There are many changes occurring in the light weighting and features that reduce primary packaging of beverage products, spilling. which means that companies are also look - ing closely at their production operations Pouch growth and making sure they have the latest pro - Pouches are expected to show the greatest cessing and packaging machinery they need percentage growth between 2010 and 2020, to deliver these new formats to the mar - increasing as much as 105.9% , from $545 ket,” added Yuska. “At the end of the day, it’s million to $1,378,000,000. New processing all about innovation. Companies can’t expect and packaging equipment has made pouches to operate the way they used to if they cost-effective for high volume operations, as want to continue to attract consumer buy - companies can now run pouches as fast as ers, and flexible packaging will lead the way.” other packaging formats. Environmentally, pouches require much Plastics dominate less landfill space than plastic bottles and According to the report, the US beverage some pouches are completely biodegrad - primary packaging market is dominated by able. In addition, when compared to glass plastics, with 40% of consumer goods com - bottles, pouches require a small fraction of panies using a variety of formats to attract the space and shipping infrastructure. consumers. Other materials used are alu - Within the aluminium, glass and paper Eska’s new award-winning aluminium bottle minium (35%), glass (18%) and paper (5%). container markets, respondents see much from the Exal Corporation. Soft Drinks Internationa l – March 2010 PACKAGING 51

and economy). Global project on Amcor’s new Amcor’s Managing Director and CEO, Ken MacKenzie, said: “The brandmark and other sustainability brand symbols of our new identity reflect a new and progressive organisation of people dedi - enters pilot phase COINCIDING with the acquisition of the cated to innovation and committed to sus - Alcan Packaging assets, Amcor has launched a tainability. With more than 300 sites across AN assembly of The Consumer Goods new global brand to symbolise the creation 43 countries, a strong, unified brand across all Forum’s (The Forum) Global Packaging of a new company and the beginning of a our operations and geographies is an impor - Project (GPP) met in Toronto, Canada in new era for Amcor. tant part of our future. As we grow and cre - January to establish a common industry lan - The company says its ethos will centre on ate industry leading benchmarks in packaging, guage for packaging and sustainability and the five core values (safety, integrity, team - our brand will represent and support our to outline final terms for the launch of pilot work, social responsibility and innovation) messages, relationships and reputation.” projects. and the five pillars of sustainability (environ - The new brand will be rolled out progres - “Sustainability is a shared responsibility,” ment, community, workplace, marketplace sively over the coming months. said Roger Zellner, GPP Co-Chair and Director, Sustainability, Research, Develop - ment and Quality of Kraft Foods. “By creat - tion to sustainable development risked ing a common language and identifying leading to unnecessary complexity, and Labeller shared global industry metrics this initiative added cost. will enable manufacturers and retailers to The next phase of the project is to vali - performance work together to develop packaging solu - date its output; the principles for packaging tions to help achieve agreed sustainability and sustainability and a set of agreed indi - THE Italian labeller Sacmi reports that it has goals.” cators and metrics, within real business sit - successfully tested two Opera 200 Roll Fed “The Global Packaging Project started uations. Pilots will take place over a 18T S1/E1 labelling machines at the Coca- because retailers and manufacturers wanted six-month testing stage. The Forum is tar - Cola Edmonton UK plant. Opera 200 Roll a consistent approach to packaging of con - geting approval of the final report and Fed is an automatic labelling machine for sumer goods,” said Sonia Raja, GPP Co- deliverables in November 2010. both cylindrical and shaped containers made Chair and Head of Packaging, Tesco. “We The definitions and principles adopted by by PET, glass or metal. It is also able to apply need to find a common way of measuring the GPP reflect the guidelines on packaging both partial or rolling labels made by differ - environmental and sustainability improve - and sustainability produced by ECR Europe ent materials. ments on packaging that can be used and EUROPEN, the European Organisation The system claims a number of advan - across the world.” for Packaging and the Environment. The tages. The labelling station is equipped with Collectively there was recognition that metrics to be tested are adapted from two self-contained coil supports, with a film inconsistent measures between different those developed and recently released by tension control system and an automatic players in the packaged goods supply chain the US Sustainable Packaging Coalition rectification system to ensure an upright intended to improve packaging’s contribu - (SPC). position. A motor positioned on the film’s driving roller rectifies the feed speed. The first labelling group has no pliers. The film is transferred from the roll to the bottle by an In brief… ‘empty’ technology. At the Coca-Cola Edmonton Plant two G Document Security Systems Inc of packaging machinery industry (whether labelling machines have been installed to Rochester, New York, designer and manufac - manufacturer or end-user, company presi - label 2litre PET bottles using a roll plastic turing of secure identification and authenti - dent or production line worker) can have a film label at a production speed of 40,000 cation technologies for documents, forum to voice their opinion on topics of bottles per hour. packaging, labels, ID cards and electronic interest.” http://packagingindustryblog.blog data, has acquired Premier Packaging Cor - spot.com. poration. An ISO 9001:2008 registered manufacturer of custom paperboard packag - G Greif Packaging, of Elaware, Ohio, has Eco plastic ing, Premier Packaging Corporation serves developed a new bisphenol-A (BPA)-free, clients in the beverage industry among oth - FDA compliant copolyester water bottle for CASEY Container Corp has acquired the ers. An early innovator of upmarket photo the home/office delivery market. The bottles licensing rights to incorporate EcoPure packaging, Premier has expanded its product come in standard 3 and 5 gallon round and biodegradable additive into the manufacture offerings to include everything from basic handled sizes. Independent laboratory test - of plastic containers for use in the beverage mailers and sleeves to folding cartons and ing using the Comprehensive Bottled Water industry amongst others. complex 3-dimensional solutions. or ‘50 State Compliance’ Tests has demon - Using the new FDA-approved EcoPure strated that all parameters are below the technology, the company says it will produce G Florida-based New England Machinery’s maximum contaminant level. custom plastic container products that utilise (NEM) Director of Sales and Marketing, Rick Volker, Greif Sales and Marketing standard polymers such as PET for strength, Marge Bonura, has created a new packaging Manager-Water Bottles, said: “Our cus - shelf-life, appearance and longevity, but have blog to promote communication in the tomers told us they wanted a BPA-free the added advantage of being 100% bio- packaging machinery industry. It offers topics alternative to the polycarbonate water bot - degradable in both compost and landfill envi - of interest including trade shows (should we tle that looked good and would meet the ronments, where the material is consumed spend the money to exhibit or not), sustain - industry’s standards. We started a develop - by microbial activity in two to five years. ability in packaging machinery, and how ment programme evaluating many resins These containers will also be 100% recy - social media will affect the packaging until we hit upon copolyester. Copolyester clable and can therefore be mixed into the machinery industry. Visitors are encouraged bottles match the transparent and glossy standard PET recycling stream. Other types to write and share their thoughts with other look of polycarbonate bottles and drop of biodegradable bottles, such as Oxo- readers. Bonura explained: “We want to tests confirm that they meet the require - degradable or PLA (corn based) plastics, make this a place where anyone in the ments set within the industry.” cannot be recycled with traditional plastics. 52 GrEEn ISSUES Soft Drinks Internationa l – March 2010 Increase recycling Environment of plastics waste THE European Plastics Recyclers (EuPR) trade association has published a strategy paper entitled: Coke’s ‘green’ ‘How to Increase Plastics Recycling’ The Paper offers an analysis of the plastics olympics industry profile, paying special attention to plastics recycling and provides an overview COCA-Cola staff at last month's Vancouver of the current post-consumer plastics recov - Winter Olympics wore uniforms made of ery operation, underlining the benefits of recycled bottles, part of a number of initia - mechanical recycling. Within it EuPR recom - tives to create Coca-Cola's first ever zero mends 10 basic actions to increase the recy - waste, carbon-neutral sponsorship of the cling of post-consumer plastics waste: Games. • Close monitoring of the national collec - Zero waste was achieved through the use tion systems and better harmonisation of of sustainable packaging and by ensuring the different European collection systems. 100% collection of all PET containers used • Stop the use of unsustainable technolo - throughout Olympic venues. More than 800 gies (bioplastics and Oxo-degradables) for Coca-Cola concentrate barrels were reused plastics. Collection systems should create as recycling bins throughout the Olympic separate streams for these new materials. venues. Carbon neutrality was achieved by • Specific mechanical recycling targets for HFC free coolers and a fleet of hybrid carts plastics in the Waste Framework Directive. and delivery vehicles to reduce greenhouse Each uniform contained up to 120 used plastic • Limit the export of plastics waste to gas emissions, with all emissions offset. Fur - bottles. secure supply for European recyclers. ther Coca-Cola used wood salvaged from • Favourable fiscal system for the Euro - the pine-beetle epidemic in British Columbia carbon emissions. The company is particu - pean recycling industry. to produce café furniture for the athletes' larly focused on building on work already • Effective solution offered to plastics village underway to drive recycling levels up in the recyclers to comply with REACH. All stake - The Coca-Cola Company says it is com - UK. In partnership with WRAP, Coca-Cola is holders should support recyclers in creating mitted to taking the same 'green' approach establishing 80 Recycle Zones by 2011, mak - REACH-compliant Safety Data Sheets. in London in 2012. Plans are underway to ing it easier for consumers to recycle when • Elimination of discriminating legislation minimise waste and water use and to cut they are out and about. or standards prohibiting the use of recy - clates. • Substantial increase of green public pro - mitment to spend £100million with UK curement and a mandatory minimum recy - £100million boost green technology companies will give a real cled content for eco-labels. boost to our low carbon sectors. This • Economic instruments to promote recy - SUPERMARKET retailer Tesco is to spend demonstrates a step change in how to clates similar to the inclusion of the waste over £100million with UK green technology approach environmental challenges, integrat - and recycling sectors into the ETS; and companies. The news was announced at the ing low carbon building, resource efficiency • Reinforced communication and cooper - official opening of the world’s first zero car - and even the potential to put energy back ation with the whole value chain. bon supermarket in Ramsey, Cambridgeshire. into the grid. This zero carbon store is inspi - The European plastics waste generation The store was built with sustainable wood, rational and is an excellent example of how nearly reached 25 million tonnes in 2008. LED lighting and a combined heat and business can respond to consumer demand Even though 51% of this amount has been power plant powered with renewable fuel. for low carbon goods and services.” recovered EuPR says more effort is needed The store has no net carbon footprint and Many of the suppliers that initially started in order to fully use the potential inherent in exports back any extra electricity generated working with Tesco in the UK are now pro - plastics waste. to the national grid. viding advice on green technology in Tesco The full publication can be downloaded Terry Leahy, Tesco Chief Executive, said: businesses across the world. Products at: http://www.plasticsrecyclers.eu/uploads/ “The challenge of climate change can only include electric car charging points, CO2 media/eupr/HowIncreaseRecycling/EUPR_Ho be faced by collective action. We want to refrigeration and combined heat and power w_To_Increase_Plastics_Recycling_FINAL_lo cut our own carbon footprint and help sup - plants that generate green electricity. w.pdf pliers and customers do the same. We’ll be a zero carbon business by 2050 but only by working with our suppliers and others our customers have come to expect from across the industry. For bottled waters the NewPage family of beverage label “I’m proud to be opening the world’s first papers,” said Ed Buehler, General Manager zero carbon supermarket and I believe it’s COATED paper manufacturer, NewPage for Specialty Papers. “In addition, the avail - no co-incidence that it has opened here in Corporation, headquartered in Miamisburg, ability of tri-certification reflects our commit - the UK where many of the innovations Ohio, has launched EcoPoint Plus, a new ment to sustainability, and demonstrates our which make its construction and operation high-performance bottle label paper featur - intent to remain a forerunner in specialty possible were designed and manufactured.” ing 10% post-consumer waste (PCW) recy - paper innovation.” Business Secretary Lord Mandelson said: cled fibre. EcoPoint Plus is third-party chain-of-cus - “The opening of the world's first zero car - “We designed EcoPoint Plus to meet the tody certified to the Forest Stewardship bon supermarket here in the UK is massively growing demand for recycled fibre content Council , the Sustainable Forestry Initiative exciting and Tesco's are to be congratulated label papers in bottled water applications, and the Programme for the Endorsement of on this groundbreaking move. Tesco's com - and to deliver the quality and performance Forest Certification schemes. Soft Drinks Internationa l – March 2010 GREEN ISSUES 53 Kirin pledges to new environment Container deposit boost CSr focus battle continues

ASIAN soft drink bottler and brewer Kirin THE German Langerwehe-based packaging AUSTRALIA's debate about the merits or Group has outlined plans to further film manufacturer alesco has increased its otherwise of imposing a container deposit strengthen its corporate social responsibility commitment to environmentally friendly system (CDS) for soft drink and other bev - programme this year. A statement from the packaging film products and solutions with erage packaging continues to attract oppos - group notes that “we are striving to incor - the founding of a new subsidiary, alesco ing statements, played out to the full in the porate the development of a sustainable green packaging GmbH. country’s consumer media. society into our business operations”. Managing Director of the new company, Ian Kiernan, a former sportsman and high This will include further work on becom - Philipp Depiereux, explained: “At alesco profile ‘character’ who heads the Clean Up ing a low-carbon corporate operator. green packaging we can concentrate on an Australia campaign, claimed that the CDS Kirin explains that it is “reducing our use issue that will help secure the environment operational in South Australia had led to of water and other resources, reducing for future generations: sustainability. In 2009, less litter in that state. energy consumption at factories by convert - alesco already laid the foundations for sus - This claim was called into question by ing machinery to alternative fuels, and tar - tainable packaging film solutions with its one of the most passionate voices oppos - geting a 35% reduction in CO² emissions development of even thinner films made of ing CDS, that of Kate Carnell, Chief Execu - from manufacturing, distribution and office polyethylene, biofilms made of renewable tive of the Australian Food and Grocery activities by 2015 compared to 1990. raw materials and printing with water-based Council. She pointed to statistics showing “We are also developing products that paints. We now wish to build upon these that Victoria had a significantly lower num - have a lower environmental burden. Across developments with the establishment of ber of litter items per 1000 square metres. the procurement to consumption value alesco green packaging.” Praising the Victorian Government’s holis - chain of the entire group, both in Japan and As well as the new products, there will tic approach of education, infrastructure in our international operations, we aim to also be a focus on carbon-neutral offerings and enforcement, Carnell noted that the halve total CO² emissions by 2050 com - and environmentally friendly production state has “good public place recycling pro - pared to 1990 levels.” processes. grammes which provide bins and clear sig - nage at venues where people consume a lot of packaging. Good behaviour is encour - and students across 20 universities in Eng - aged and, if caught doing the wrong thing The recycling ‘Can land. and littering, people are fined – it’s that The first drinks can recycling campaign simple.” Film Festival’ took place in February to coincide with Go Green Week (8th to 12th February) which EVERY Can Counts is working with the encouraged students all over the country We can still dramatically improve on these UK's National Union of Students to to take action to help save the planet. figures if we focus on recycling outside of improve recycling on university campuses. Every Can Counts hosted the ’Can Film the home. Degrees Cooler offers us a fan - The away from home recycling programme Festival’ at eight of the Degrees Cooler uni - tastic opportunity to expand Every Can for drinks cans will be promoted as part of versities. Students were able to see a film Counts and engage with a very important the ‘Degrees Cooler’ programme which is free of charge simply by bringing along their audience. By engaging with students funded by the Greener Living Fund and empty drinks cans on the night. through events like the Can Film Festival, sponsored by Defra. The Degrees Cooler Rick Hindley of Every Can Counts said: we can help them understand exactly how programme aims to measurably increase “Of the 8 billion drink cans sold in the UK they’re helping to make a difference simply the pro-environmental behaviour of staff each year, around half still end up in landfill. by dropping their cans into the right bins.”

sugar cane farms by replacing them with a Eco commitment mix of native species, fruit and spice trees, and timber such as mahogany and teak. Fiji strengthened Water is investing at least US$3 million in the forest restoration projects. FIJI Water is joining 1% for the Planet, a The company is also working to preserve global alliance of more than 1,100 compa - and protect the Sovi Basin, the largest nies who pledge 1% of their annual sales remaining lowland rainforest in the South directly to non-profit organisations focused Pacific, the home of some 3,300 unique and on sustainability. “Becoming a member of 1% often endangered species. Partnering again for the Planet underscores our deep com - with Conservation International, Fiji Water mitment to sustainability and to preserving bottled water brand to make its entire car - has pledged US$5 million to support this our unique Fiji environment,” said John bon footprint transparent on its website and extensive conservation work and endow a Cochran, President of FIJI Water. was the first privately owned company to trust fund that protects in perpetuity more “The organisation provides us with a report its carbon emissions to the UK-based than 50,000 acres of pristine rainforest. transparent and verifiable gold standard for Carbon Disclosure Project Supply Chain Through a partnership with the Rotary our corporate philanthropy efforts, and we Leadership Collaboration. Pacific Water for Life Foundation, Fiji Water hope to become a recognised leader and a The company has also joined forces with has also committed to providing technical powerful force for change among others in the people of Fiji and Conservation Interna - support and funding necessary to provide the global beverage industry.” tional in spearheading a major reforestation the delivery of safe and clean water to 100 Fiji Water, natural artesian water bottled project in Fiji. The Nakauvadra Forest Car - Fiji communities each year. To date, the com - at the source in Viti Levu (Fiji islands), is a bon Project is Fiji’s first community-owned pany has supported projects in 13 of Fiji’s leading premium bottled water in the US forest carbon project and is intended to 14 provinces and helped to deliver clean and is sold worldwide. It is the only major restore degraded grasslands and abandoned water to more than 30,000 people in need. 54 PEoPLE Soft Drinks Internationa l – March 2010

Bergmann to Vice-President of Administra - tion; and Maria Ferrante to Vice-President of Education & Workforce Development. Human Resources Leading UK-based glass manufacturer, Beatson Clark, has announced the appoint - ment of Tony McLoughlin to the position of Managing Director. APPOINTMENTS Swisslog, the global supplier of logistics Fresh RM has appointed Chris McCuin as solutions for the food and beverage industry, Event Director of IFE, the UK's largest food has appointment Ian Channing Head of its and drink trade event. The next IFE takes UK Customer Support department. place from 13th to 16th March 2011 at Barry-Wehmiller Companies Inc has ExCeL, London. appointed Simon Lagoe Director for the The Supervisory Board at Weener Plastik company’s UK operations, which includes six AG, designer and manufacturer of plastic manufacturing facilities operated by five packaging, has appointed Johann Meinders Barry-Wehmiller business units. He will con - as the new Chairman of the Board of Direc - tinue his role as Managing Director of the tors. Walter Steiner , the previous Chairman Nottingham, UK, operation of HayssenSandi - of the Supervisory Board, is retiring and is acre, a Barry-Wehmiller company specialising succeeded by Johann Schröder , who has in vertical and horizontal form, fill, and seal been working for the company for almost technology and services. 25 years. EUROPEN, The European Organisation BI Nutraceuticals of Long Beach, Califor - for Packaging and the Environment, has nia, has expanded its marketing and sales appointed Virginia Janssens as EU Affairs team with the promotion of Quynh Lam to Manager, responsible for the monitoring and Director of Fulfillment Services and the reporting of all EU legislation and policy appointment of Angela Dorsey as Product developments on packaging and the environ - Manager. ment, liaison with officials of the various EU Royal DSM NV, the global life sciences institutions, other packaging value chain and materials sciences company headquar - stakeholders and EUROPEN members. tered in the Netherlands, has made the fol - The US Institute of Packaging Profession - lowing management changes: Mauricio als (IoPP) has elected Mary Slaga Vice-Presi - Adade , currently President, Human Nutrition dent-chapters. She will serve a two-year & Health (HNH) of DSM Nutritional Prod - Clockwise from top term, responsible for maintaining on-going ucts, has been appointed Chief Marketing left: Angela Dorsey, communication between the IoPP board and Officer effective 1st May 2010; and Rick Chris McCuin, the institute’s chapters. Ms Slaga is a packag - Greubel, presently Group Vice-President and Quynh Lam, Rick ing consultant in TricorBraun’s Chicago office. International President Tyson Foods Inc, will Kaiser, Salvatore Sonoco of Hartsville, South Carolina, a succeed Mauricio Adade as President HNH Gargano, Tony leading global packaging company, has of DSM Nutritional Products effective 1st McLoughlin, Virginia announced that Robert Puechl , Vice-Presi - May 2010. Janssens dent and General Manager, Global Plastics, Frutarom Ltd, the global flavours and spe - and James Harrell , Vice-President and Gen - cialty fine ingredients company, has eral Manager, North America Industrial Car - appointed Salvatore Gargano as General and Andy Burns , in sales and technical roles riers division, have been elected Corporate Manager of its Health Business Unit. The respectively. Officers. appointment is part of Frutarom’s strategy OmniActive Health Technologies of Short PepsiCo Beverages Australia and New to strengthen its position in the healthy Hills, New Jersey has announced that Rick Zealand has appointed Kim McConnie as products market. Kaiser has joined the company as Director Marketing Director. She has moved from her Richard Hollingsworth has taken up the of Sales, responsible for securing new position as Marketing Director for the drinks position of Managing Director of The Inter - accounts, managing sales activities including company’s food division for North Asia, the national Food Information Service (IFIS), a lead generation and trade show activity, and Philippines and Pakistan. leading scientific publisher of food science marketing the company's proprietary weight Kemin Health L.C. of Des Moines, Iowa, and related information. Based in Reading, management and eye health ingredients. has announced the promotion of Jeff Flora UK, IFIS is an independent, not for profit PMMI, the trade association whose mem - to President responsible for overseeing the organisation. ber companies manufacture packaging, pro - global operations of Kemin Health. The com - TradeCoolersDirect.com (TCD), a division cessing and related converting machinery, pany develops, manufactures and markets of the UK-based cooler company, Water commercially available packaging machinery specialty ingredients with healthful benefits Coolers Direct (WCD), has expanded its components, containers and materials in the for the dietary supplement and functional team with the appointment of Nigel Elwick US and Canada, has promoted Katie food and beverage markets.

advice to employers face-to-face. network champions. He said, “We are Skills and training The Academy, which provides training to delighted to have such a big presence at this the food and drink industry to boost year’s Foodex exhibition. It offers the Acad - THE National Skills Academy for Food and employee skills and drive up productivity emy a great opportunity to speak with peo - Drink Manufacturing will have its biggest through a network of providers, will host ple employed at all levels and across many ever presence at the top industry event at stands at Foodex, the Baking Industry Exhibi - sectors of the food and drink industry. We Birmingham’s NEC on 21st to 24th March, tion and the Food and Drink Logistics Show. can learn more about their needs and they taking part in three shows. The dedicated National Skills Academy Executive Direc - can find out more about us. The National team will be attending on all four days to tor, Justine Fosh, will speak at several briefing Skills Academy exists to connect employees give talks on skills and training and offer theatres along with representatives from with the right training”. Soft Drinks Internationa l – March 2010 55

Events Diary

MARCH APRIL JUNE 2nd – 5th JAPAN 26th – 28th USA 14th SLOVAKIA Foodex Japan BevTech Bacillus Subtilis and Sporeformers Makuhari Messe Renaissance Glendale Resort & Spa - Scientific Symposium Tokyo Glendale Doubletree by Hilton Japan Arizona Kosice www2.jma.or.jp/foodex/en/ USA Slovakia www.bevtech.org www.probiotic-conference.net/bacillus-subtilis 9th – 11th CHINA China Drinktec/Sino Pack JULY China Import Export Fair Complex MAY SWITZERLAND 17th – 20th USA Guangzhou 18th - 25th Vitafoods + Finished Products Expo IFT10 – Annual Meeting and Food Expo China Geneva Palexpo McCormick Place www.2456.com Geneva Chicago Switzerland USA VIETNAM 18th – 20th www.cvitafoods.eu.com www.am-fe.ift.org Propak Vietnam Siagon Exhibition & Convention Center UK 25th – 27th SOUTH AFRICA Ho Chi Minh City 25th Soft Drinks and Juices: NPD Seminar Africa’s Big Seven / Drinktech Africa Vietnam Campden BRI Gallagher Convention Centre www.propakvietnam.com Chipping Campden Johannesburg UK South Africa UK 21st – 24th www.campden.co.uk www.exhibitionsafrica.com Foodex NEC POLAND Birmingham 25th – 26th SEPTEMBER FiCEE – Food Ingredients Central and USA UK 13th – 15th Eastern Europe International Dairy Show www.foodex.co.uk Warsaw International Expocentre Dallas Convention Center Warsaw Dallas SPAIN 22nd – 28th Poland USA Alimentaria www.ficee.ingredientsnetwork.com www.dairyshow.com Fira de Barcelona Barcelona USA BRAZIL Spain 25th – 26th 14th – 16th The Beverage Forum TecnoBebida www.alimentari-bcn.com Grand Hyatt Transamerica Expo Center New York Sao Paulo GERMANY 24th – 28th USA Brazil Intervitis Interfructa www.bevereageforum.com www.tecnobebida.com.br Stuttgart Messe Stuttgart UK USA Germany 25th – 27th 22nd – 24th Total Processing & Packaging InterBev www.intervitis-interfructa.de NEC Orange County Convention Center Birmingham Orlando FRANCE 30th – 31st UK USA MDD Expo www.totalexhibition.com www.interbev.com Paris Expo Porte Versaille Paris France www.mdd-expo.com [email protected] 56 FroM THE PAST Soft Drinks Internationa l – March 2010

be purchased openly and freely, and con - at thirty-seven degrees Fahrenheit. A fine 100 Years Ago sumed wherever the purchaser chose. of 5s. and costs was imposed. With us it is different – our beverages From the Mineral Water must be consumed on the premises upon Non-alcoholic cider Trade Journal of which they were purchased. What, good Dr Collingridge, Medical Officer of Sir Charles, can there be pernicious in Health for the City of London, in his March 1910 our wares if consumed outside the place monthly report, mentions that it was of sale that should render the vendor and found recently that a City firm were the drinker a malefactor in the eyes of the advertising as “non-alcoholic cider” a Sunday freedom of sale for our law? Why is it that a man might carry beverage which did not appear to be gen - waters unmolested and unchastised his dinner- uine cider. Samples were obtained, and Sir Charles Dilke has so distinctive a beer, or even his whisky, from the public they proved to contain 2.6 per cent of place in our Parliamentary life – the calm house to his home, but that if he attempt - proof spirit and 2.09 grammes per c.c of unfevered balance of his mind is so gen - ed to carry a bottle of ginger-beer from the cane sugar. The liquid, therefore, was not erally recognised – that his attitude unlicensed premises where he had pur - only not “non-alcoholic”, but was not towards our trade must inspire a deep - chased it he might bring himself within cider, and the sellers had their attention ened regret. Sir Charles is not a man of the toils of the policeman? Why should drawn to their position under the Sale of ineradicable prejudices – his brain is of the consumption of an orange be a virtue, Food and Drugs Act. the reflective type. Yet this attitude of his but the drinking of orangeade, or of any rather suggests prejudice. Why otherwise other beverage made from fruit essences, Our beverages in Canada should he insist in his Shops Bill on a dif - be an offence? Thus a correspondent of The Daily Mail : ferentiation of treatment for our trade It may seem one of the vagaries of trade which is in the nature of a penalty? In his The temperature of the factory that British soda water and Belfast ginger- exemptive schedule, Sir Charles suggests When the representatives of the South ales, bulky and troublesome articles to no restrictions on the Sunday sale of Dorset Mineral Water company appeared export, are on sale almost everywhere in tobacco, pipes, matches, and smokers' before the Weymouth magistrates, Canada. The Belfast houses have won so necessaries; he suggests no restrictions on charged with a breach of the Factory and high a position here that the Canadians the Sunday sale of fruit (other than pre - Workshop Act, Mr A. Wolfe, his Majesty's are now beginning to stock Belfast ginger- served fruit); he would impose no restric - Inspector, complained that when he visit - ale made in Canada itself. On more than tions, other than those already existing, ed the factory he found the temperature one occasion I had this served to me, an on the Sunday sale of intoxicating obviously unfair trading on the reputation liquors. They could, under the measure, made by the fine drinks of the Irish city. Sourced by Stewart Farr

bottlers from all parts of the 50 Years Ago United States. The new building with From the Soft Drinks its 11 floors of air-condi - Trade Journal of tioned glass and aluminium offices is New York's most March 1960 modern working block and cost £2,700,000. The president of the com - All-time record output in 1959 pany, Mr Herbert L. Barnet, The output of soft drinks in the UK dur - says that the new structure ing 1959 shattered all previous records. is “a reflection of the wide - In terms of ready-to-drink gallonage, the spread advances that Pepsi- total reached was 423 million gallons, Cola has made on the world nearly 80 million gallons higher than the business scene since 1950.” previous record output of 1957. Since then, gross volume Compared with the figures for 1958, sales have quadrupled and last year's total of nearly 228 million gal - earnings have bounded lons of unconcentrated soft drinks was nearly 10 times. Pepsi- 17.5% up, the total of 39 million gallons Cola's case sales since 1950 of concentrated drinks represented a gain have increased more than of no less than 41.5% while the overall 182%, a rate of growth ready-to-drink gallonage was 27.5% up more than four times on 1958. greater than that of the The phenomenal growth in the output American soft drink indus - of concentrated soft drinks during the try as a whole. Although past 10 years is illustrated by these fig - final figures are not yet ures: from 1949 to 1959 their output has available, it is expected that risen by some 172%, while unconcentrat - gross sales for 1959 will top ed soft drinks have during the same peri - £50million, a company od gone up by just over 50%. record. The building has more Pepsi's new headquarters than 100,000 ft of floor In New York last month Lynda Lee Mead, space, plus 20,000 square 'Miss America of 1960', pressed a button headquarters of the Pepsi-Cola organisa - feet of glass. There is every possible inno - and flooded with light an entire sky - tion. The ceremony was part of a conven - vation for staff comfort including air con - scraper. She was inaugurating the new tion attended by more than 2,000 Pepsi ditioning. I Soft Drinks Internationa l – March 2010 57

A focus on equipment and services INFORMATION AS SUPPLIED BY THE MANUFACTURERS OF THE PRODUCTS AND SERVICES FEATURED

Reusable boxes tracked Multi-gas detector BOXES at a Glance, a web-based plastic GAS detection specialist Crowcon has box retailer, has teamed up with expanded the capabilities of its highly Tracoda Systems, an R.F.I.D. System successful Tetra:3 (T3) personal multi-gas suppliers, to provide a simple R.F.I.D. detector with three more toxic gas solutions to offer a track & trace service sensors: ozone, sulphur dioxide and for the range of reusable plastic boxes ammonia. This complements the existing supplied by Boxes at a Glance. sensor range which includes flammable Harry Fairbank, Director of Boxes at gases, oxygen , hydrogen sulphide and a Glance, is excited about this new carbon monoxide. Applications include alliance as it can provide an internet beverage production, water and based R.F.I.D. solution for returnable wastewater treatment facilities. boxes, which now means any supplier With a top-mount display and the or customer can trace their reusable capacity to detect up to four gases at plastic boxes from any location day or once, the T3 is designed for use in night. With an ever increasing demand demanding environments, including Boxes at a Glance for tracking returnable boxes, ‘Boxes at Crowcon Detection Instruments Ltd confined space work. It features intuitive, Units 16/17 Salisbury Road Business a Glance’ provide the complete 2 Blacklands Way, Abingdon Business single button operation, essential for Park, Pewsey SN9 5PZ, UK solution, whether you require 1 box or Park, Abingdon OX14 1DY, UK users with gloved hands. The T3 gives 10,000 boxes. rapid and effective warning of a hazard Tel: + 44 (0)1672 563723 Tel: +44 (0) 1235 557700 with a powerful 95 dBA audible alarm, email: [email protected] an extremely bright red/blue LED visual email: [email protected] warning, and by vibrating. www.boxesataglance.com www.crowcon.com rPET boost Perfect bottle drying ARTENIUS PET Packaging Europe (APPE) A POWERDRY machine has been is to offer a range of preforms and purchased by Aston Manor Brewery as containers with increased levels of post- part of a turnkey production system consumer recycled PET (rPET) following which includes a labelling machine the signing of an exclusive agreement with supplied by Kosme. The presence of plastics recycling specialist AWS Eco moisture on bottles can cause missed or Plastics. poorly aligned labels, especially at high Under the agreement, AWS will speeds, so the Powerdry works to become sole supplier of rPET pellets to compliment a labelling machine by APPE, delivering around 13,000 tonnes ensuring that water and condensation annually to the APPE plant in Gresford. does not interfere with the labelling APPE is investing in excess of £250,000 in process. This ensures optimum output a new mixing facility at the site, where the from the label applicator and maximum pellets are combined with virgin material. quality in product presentation. The mixing takes place offline before The Powerdry is a specialist drying Artenius Packaging UK Ltd being introduced into APPE’s injection Secomak Limited machine for the beverage producer. It Gresford Industrial Park Wrexham moulding machines, enabling the Elstree, Herts WD6 3TJ combines a standard set of stainless North Wales LL12 8LX, UK company to produce containers with a UK steel drying fixtures together with a recycled content that can be varied high efficiency blower in one simple, Tel: +44 (0)1978 856111 according to the needs of individual Tel: +44 (0) 20 8732 1300 easy to install drying solution and is email: [email protected]. m email: [email protected] available in a number of configurations to suit every drying application in the www.laseda.es www.secomak.com industry. Hand held spectrometer Eco-friendly disposal MICROPTIX Technologies LLC has THE new Eco-Box service from ELGA launched a food and beverage focused Process Water is a recycling and version of the patented i-LAB® Hand disposal service for all laboratory water Held Analyzing Spectrometer. The system consumables and small V800 i-LAB package enables users to hazardous waste. Eco-Box complies conduct rapid testing of solid and with the latest legislation for disposal of liquid samples in the process plant, hazardous waste, and helps laboratories laboratory and/or in the field. It to reduce their impact on the performs real-time measurement and environment by minimising the volume analysis in the visible light range from of waste that is sent to landfill. 400-700 nanometers Eco-Box is a secure, durable plastic The package includes the i-LAB storage container for laboratory water Cuvette and Round Vial Adaptors for system consumables and small liquid measurements, and a suite of quantities of hazardous waste. Once measurement methods designed to filled, the Eco-Box is collected MicrOptix Technologies perform common quality assurance ELGA Process Water (collections are undertaken nationwide 284 Main Street, Suite 400 tests. An optional Surface Reader Marlow International, Parkway, on a scheduled or call-off basis) and the Wilton, ME 04294, USA Adaptor allows users to convert their i- Marlow, Bucks SL7 1YL UK contents recycled or reused wherever LAB from measuring liquids to solids. possible. ELGA Process Water will Tel: +001 207 645 3600 Energy efficient, it uses LED's as a light Tel: + 44 (0) 1628 897000 complete all the necessary paperwork email: [email protected] source and is battery-powered. email: [email protected] to satisfy care and safety legislative requirements. www.microptixtech.com www.elgaprocesswater.co.uk 58 Buyers’ Guide Soft Drinks Internationa l – March 2010 Closures Ingredients COLOURS – NATURAL

BEVERAGE INNOVATION www.riku.com

Ringe & Kuhlmann GmbH & Co. KG Natural and nature-identical food colouring

ESSENCE & FLAVOURS

Contract Bottling COLOURS Bell Flavors & Fragrances Schimmelstrasse 1, 04205 Leipzig (Miltitz), # NATURAL COLOURS Germany Tel.: +49-0)341-94510 # EXTRACTS Fax: +49-(0)341-9411669 # EMULSIONS e-mail: [email protected] DÖHLERGROUP (For soft drinks) Product information and Riedstrasse 7-9 sample requests at: 64295 Darmstadt Contact Sales Web: www.bell-europe.com Germany Kanegrade Ltd Ingredients House Phone +49 6151 306-0 Caxton Way Fax +49 6151 306-278 Stevenage, Herts SG1 2DF www.doehler.com England [email protected] Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 Email: info @kanegrade.com Flooring Website: www.kanegrade.com

www.softdrinksinternational.com Claremont Ingredients Limited Unit 2B, Aspect Court

DÖHLERGROUP Riedstrasse 7-9 The SDI Buyers’ Guide ADM Specialty Ingredients 64295 Darmstadt is also available on line – visit: Pickerings Road Germany www.sofrinksinternational Widnes, Cheshire WA8 8XW Phone +49 6151 306-0 Tel: 0151 424 2513 Fax +49 6151 306-278 Fax: 0151 420 7062 www.doehler.com [email protected] [email protected] Soft Drinks Internationa l – March 2010 Buyers’ Guide 59

ESSENCE & FLAVOURS – cont. FRUIT JUICE BLENDS

Frutarom (UK) Ltd Turnells Mill Lane, Denington Industrial Estate, Wellingborough, www.softdrinksinternational.com Northhamptonshire NN8 2RN Tel: +44 (0)1933 440343 DÖHLERGROUP Fax: +44 (0)1933 440267 Riedstrasse 7-9 Email: [email protected] 64295 Darmstadt Germany FRUIT JUICE CONCENTRATE AND EXTRACTS Phone +49 6151 306-0 Fax +49 6151 306-278 www.doehler.com FRUIT JUICE CONCENTRATES [email protected] Blends, Purees and NFC #FLAVOURS #ESSENCES #AROMAS #EMULSIONS/CLOUDS

Contact Sales Kanegrade Ltd Ingredients House Caxton Way Stevenage, Herts SG1 2DF England Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 Email: info @kanegrade.com Website: www.kanegrade.com

# FRUIT JUICE CONCENTRATES The SDI Buyers’ Guide (Citrus, Tropical & Red) # NATURAL COLOURS - print and on-line & EXTRACTS # FRUIT AROMA/ESTERS To reach buyers in more than # BOTANICAL EXTRACTS (e.g. Kola, Guarana, etc.) 100 countries Contact Sales Kanegrade Ltd Ingredients House Caxton Way email: Stevenage, Herts SG1 2DF England [email protected] Tel: +44 (0)1438 742242 Fax: +44 (0)1438 742311 or calll: +44 (0)1202 842222 Email: info @kanegrade.com Website: www.kanegrade.com 60 Buyers’ Guide Soft Drinks Internationa l – March 2010 FRUIT JUICE CONCENTRATES Citrus, POTASSIUM SORBATE Vend/Dispense Tropical and Red “BAG IN BOX” RACKING

STP Drink Equipment Unit 3, Greenwood Court, Ramridge Road, Luton, Bedfordshire LU2 0TN ASCORBIC ACID Phone: 01582 481649 Fax: 01582 451265 DÖHLERGROUP ASPARTAME Email: [email protected] Riedstrasse 7-9 Website: www.stpequipment.co.uk 64295 Darmstadt CAFFEINE Germany POTASSIUM SORBATE Phone +49 6151 306-0 Plant & Machinery Fax +49 6151 306-278 QUININE FILTERS www.doehler.com [email protected] AMC Chemicals (UK), Ltd. Cap House, 9-12 Long Lane London EC1A 9HA Tel: 020 7466 5460 Fax: 020 7466 5461 [email protected] SWEETENERS – ASPARTAME www.amcchemicals.co.uk

SODIUM CITRATE BP FILTER SYSTEMS

ADM Specialty Ingredients E Begerow GmbH & Co An den Naheweisen 24 Pickerings Road 55450 Langenlonsheim, Germany Widnes, Cheshire WA8 8XW Phone (+49) 6704 204 0 Fax (+49) 6704 204 121 Tel: 0151 424 2513 http://www.begerow.com Fax: 0151 420 7062 e-mail:[email protected] [email protected] HERBAL EXTRACTS SPORTS DRINK INGREDIENTS

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Processing visit Advertise here www.softdrinksinternational.com

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Soft Drinks Internationa l MARCH 2010