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For Soft Drinks Players The Voice of the UK Soft Drinks Industry The British Soft Drinks Association is the national trade association representing the collective interests of producers and manufacturers of soft drinks including carbonated soft drinks, still and dilutable drinks, fruit juices and smoothies, and bottled waters. Join the BSDA today and have your say in your industry! ,QÀXHQFLQJ*RYHUQPHQW Communicating with the Media Promoting Sustainablity Enhancing Skills ,I\RXZLVKWRUHFHLYHIXUWKHULQIRUPDWLRQDERXWDOOWKHEHQH¿WV%6'$PHPEHUVKLS has to offer please call us on +44 (0)207 430 0356 or email [email protected]. Soft Drinks Internationa l – March 2010 ConTEnTS 1 news Europe 4 Africa 8 Middle East 10 The leading English language magazine published in Europe, devoted exclusively to the Asia Pacific 12 manufacture, distribution and marketing of soft drinks, fruit juices and bottled water. Americas 14 Ingredients 18 features Juices & Juice Drinks 22 Energy & Sports 24 Aslanoba Foods Enters The Turkish Juice Market 40 Waters & Water Plus Drinks 26 With the help of Tetra Pak, Teas 29 Aslanoba is on track to reach its target 10% market share bY the end Carbonates 30 of 2010. Traditional 32 Generating Price Premiums 42 Packaging 50 Recent research undertaken bY Quest For New Citrus Notes 34 Beneo-Group has shoWn that price Environment 52 Consumers are looking for neW premiums are still possible if beVerage eXperiences Which are consumers understand and Value People 54 authentic, fresh, Vibrant, sophisticated health benefits. Events 55 and natural, saYs DaWn Streich from GiVaudan. Bubbling Up 57 Clean It Up 44 Implementing an appropriate Water From Flavours To The treatment process can deliVer Tailor-made Product financial and enVironmental gains, regulars Concept 36 maintains Puresep. The demand for natural flaVours is a Comment 2 significant trend in the beVerage UV Disinfection 46 industrY, according to Döhler. This is the ideal solution for BSDA IFC beVerage manufacturers, according to HanoVia. Science Monitor 21 Finding Growth 38 The juice categorY has been From The Past 56 adVerselY affected bY the economic Hot Opportunities 48 recession, recording its loWest Richard Corbett assesses the Buyers Guide 58 groWth rate in 10 Years, reports prospects for soft drinks in the Classified 60 Brian Morgan. Middle East. Front Cover: ©Dmitry Sokolov (image from Bigstockphoto.com) www.softdrinksinternational.com 38mm caps for Aseptic and fresh product , 28mm & 38mm Sports caps, Non-Spill Water Caps Portola Packaging are a leading global supplier of plastic For more information visit www.portola.eu.com CAPS and CLOSURES for the Food and Beverage Industries. Or contact: [email protected] +44(0)1302 552400 2 CoMMEnT Soft Drinks Internationa l – March 2010 Published by ASAP Publishing Limited Editor Philip Tappenden News Editor Annette Sessions Correspondents: EUroPE Shaping up, but a Gerard o’Dwyer Lubomír Sedlák Bernadette Tournay ASIA & PACIFIC way to go Kelvin King T. C. Malhotra In the Northern Hemisphere soft drinks are emerging from their Winter AMErICAS richard Davis hibernation as the daYs lengthen and Warmth returns after one of the coldest Winters for decades. Spring is the traditional time of the Year to launch neW Market Analyst products, introduce brand makeoVers and unVeil packaging deVelopments. richard Corbett As these announcements reach our desks, it is heartening to discoVer that Scientific Adviser producers are continuing to respond to not onlY goVernment concerns regarding Diana Amor health, obesitY and climate change, but also consumers' ongoing need for Value for moneY. This is true for both sides of the Atlantic. For eXample, in a bold moVe, and in Annual Subscription Rates (inc. postage) response to Michelle Obama's healthY families programme, members of the EU Member State: £110, €150 American BeVerage Association haVe committed to displaY the number of calories rest of World: £125, €170, $200 in their beVerages in a clear, consistent manner on the front of all their packages. Individual copies: £15, €20, $27 Thus, at a glance consumers Will knoW their calorie intake (see page 15). In the UK, BritVic Soft Drinks has introduced a 600ml siZe across the no and Subscription Enquiries loW sugar Variants in its carbonates range. Hailed bY the companY as a first for the Soft Drinks International UK the 600ml siZe offers better Value for moneY and encourages consumers to Po Box 4173, Wimborne BH21 1YX, UK sWitch to no sugar Variants as part of a healthier lifestYle (see page 31). Tel: +44 (0)1202 842222 Regarding climate change, the packaging industrY's deVelopment of lighter Fax: +44 (0)1202 848494 plastics is noW perculating through to the end user. In our product neWs section E-mail: [email protected] this month We report that Highland Spring, the UK's leading bottled Water brand, has announced neW lighter PET bottles for its carbonated Water; the amount of Editorial - News plastic used has been reduced bY 9% for both 500ml and 1.5 litre siZes. Further A & S Editors the amount of paper used on the label has been reduced bY 39%. 5 Gloucester Street, SDI foresees that such initiatiVes are the shape of things to come throughout Faringdon, oxon. Sn7 7JA, UK 2010. Tel: +44 (0)1367 241660 HoWeVer, it is also becoming eVident that emergence from recession and a E-mail: [email protected] return to consumer confidence is going to be a sloW and arduous process. According to consultants Canadean, soft drinks Volumes recorded a small rise last Editorial - Features Year in the West European market but the mood on the ground remains subdued. Soft Drinks International The analYst is not anticipating demand to accelerate as markets emerge from the Po Box 4173, Wimborne BH21 1YX, UK gloom of the doWnturn. Tel: +44 (0)1202 842222 In 2010, Water is set to record another loss, While carbonates – Western Europe's Fax: +44 (0)1202 848494 biggest categorY – are predicted to increase again as consumers buY bigger unit E-mail: [email protected] siZes to take home and drink. MeanWhile 2009 saW squash (generallY considered the most economical drink) Volumes increase bY 3%, a figure that is predicted to US Representative shrink to less than 1% in 2010. 105 South Fifth Street The market maY be going in the right direction, but We are not clear of Paris, Arkansas 72855, USA recessionarY setbacks Yet. Tel: 00 1 479 963 6399 Fax: 00 1 775 406 5643 E-mail: [email protected] Advertisement Sales Soft Drinks International Po Box 4173, Wimborne BH21 1YX, UK Soft Drinks International (1997), formerly Soft Drinks Management International (1988), Tel: +44 (0)1202 842222 was originally founded as the Soft Drinks Trade Journal in 1947, incorporating The British & Fax: +44 (0)1202 848494 E-mail: [email protected] Colonial Mineral Water Trade Journal (1888) with the Soft Drinks & Allied Trade Review, formerly the Mineral Water & Allied Trade Review (1873). The entire contents of Soft Drinks International are protected by copyright and no part of it may be reproduced without written © 2010 ASAP Publishing Limited permission of the publishers. Whilst every effort is made to ensure that the information contained in S oft Drinks International is accurate, the editor and publisher cannot accept responsibility for errors, and the views expressed do not necessarily represent those ISSn - 1367 8302 of the editor or publisher. The fact that product names are not identified as trademarks is not to be taken as an indication that such www.softdrinksinternational.com names are not registered trademarks. Soft Drinks Internationa l – March 2010 Late Bulletin The Coca-Cola Co has reiterated that there is no link betWeen the firm and acts of Violence allegedlY committed INTERVITIS against union leaders and familY members of its drinks bottlers in Guatemala. On 25th FebruarY, a laWsuit Was filed on behalf of eight plaintiffs in the Supreme Court of the State of NeW INTERFRUCTA York against the US soft drinks giant and its processing and International technology trade fair for wine, bottling plants in Guatemala. The allegations folloW Years of fruit, fruit juice and spirits disputes betWeen Workers and their emploYers. GlaxoSmithKline (GSK) has said it aims to meet guidelines set bY the UK's food safetY bodY bY remoVing a colouring linked to hYperactiVitY in children from its flagship LucoZade EnergY drink. The colouring - sunset YelloW – is one of siX linked to hYperactiVitY in children in a studY commissioned bY the UK's Food Standards AgencY (FSA) and published in 2007. Coca-Cola Enterprises has rejected claims that its deal With Harvest Coca-Cola Co maY not be in the best interests of the bottler's shareholders. Coca-Cola Enterprises is facing a possible laWsuit success from California-based laW firm Robbins Umeda. The group has said that it is inVestigating "possible breaches of fiduciarY dutY and other Violations of state laW bY the officers and members of CULTIVATION & the Board of Directors of Coca-Cola Enterprises". HARVESTING Nichols has confirmed a second interim diVidend of £0.081 TECHNOLOGY per ordinarY share, instead of declaring a final diVidend for the 2009 Year end. The soft drinks producer and dispense firm, Which oWns the Vimto drinks brand, said that this Will giVe a total diVidend for the Year of £0.12p, a 9% increase on last PROCESSING & FILLING & Year. PROCESS PACKAGING US soft drinks maker PepsiCo has dropped Tiger Woods as CONTROL TECHNOLOGY a sponsor for its Gatorade sports drink. A spokesperson for PepsiCo said it “no longer sees a role” for Woods in its market - ing efforts. The companY added: “We Wish him all the best”. ABOUT PepsiCo signed a multi-Year licensing deal With Tiger Woods in INTER- MARKETING & 2007. 600 EXHIBITORS NATIONAL ORGANISATION FROM CONGRESS The British Soft Drinks Association (BSDA) has defended 30 COUNTRIES the safetY of fruit juices and cordials after a studY found that some drinks maY be contaminated With a potentiallY harmful toXin.
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