Bergen´S Host Port Bid for the Tall Ships Races 2019

BERGEN´S HOST PORT BID FOR THE TALL SHIPS RACES 2019

1 2 BID | The Tall Ships Races 2019, Bergen 3 WELCOME TO BERGEN

CONTENTS Bergen is an UNESCO World Heritage City, a European City of Culture and “The Gate- way to the Fjords of Norway”. The Bergen region has world leading business clusters within the energy sector; the maritime sector; the marine industry; the experience, culture and tourism sector; and the media and culture based sectors. The region plays WELCOME TO BERGEN a crucial role in the development of the Norwegian oil and gas industry. PART 1: BERGEN AS HOST PORT 7 Bergen’s location, surrounded by seven mountains, makes it strikingly attractive and PART 2: IN-PORT FACILITIES 11 provides an element of intimacy. Bergen is also surrounded by one of the worlds great- est tourist attractions, the Norwegian fjords. PART 3: IN-PORT PROGRAMME 17

PART 4: MARKETING OF THE EVENT 21 Bergen has a long tradition of hosting international and public events. This experience has given the city its splendid reputation as a festival city; combining the warm and PART 5: INCOME OPPORTUNITIES FOR VESSELS 25 friendly atmosphere with the most beautiful surroundings. The city is well known for its hospitality and its enthusiasm. PART 6: RACE COURSE 2019 27 Bergen has been the proud host city for The Tall Ships Races four times, the last time in 2014. The event has been a tremendous success and has been organized to the sat- isfaction of the visiting vessels and Sail Training International. The two last Tall Ships Races in Bergen had approximately a total of 500 000 – 600 000 visitors each during the four to five days in port. The Tall Ships Races has a very good standing amongst the citizens of Bergen and in the region, and there is a wish and even an expectation for this to be a regular happening in our port.

We would be honoured to welcome the Tall Ships Races fleet to Bergen, proud to be chosen as an official host port for the fifth time, and will do our outmost to ensure that a Tall Ships Races in Bergen in 2019 will be memorable.

Tor A. Woldseth Acting Mayor PART 1 BERGEN AS HOST PORT

The City of Bergen submits this bid to be host port for the Tall Ships Races 2019.

THE COUNTRY, THE COUNTY, CITY OF BERGEN AND ITS PORT BERGEN AND ITS PORT The City of Bergen was founded on an old Viking set- tlement in the year 1070 by King Olav Kyrre. Bergen NORWAY is an international city with a small-town charm at- Norway is known for natural attractions like fjords, mosphere. The city with 264 000 inhabitants is like mountains and the midnight sun. The country can a spectacular amphitheatre clambering up the moun- offer a broad variety of different experiences and has tainsides, overlooking the sea, embracing its visitors. many times been deemed the best travel destination The city offers a unique tour in the living history of Ber- by international travel agencies. No other country is gen and Norway, and is the Gateway to the wildest and powered by nature like Norway. loveliest fjords of Norway. The city is also a European City of Culture and a UNESCO World Heritage City. Tradition and history live side by side with a vibrant HORDALAND COUNTY cultural scene. The legacy of the Hanseatic period Hordaland is the third largest county in Norway with goes hand in hand with Bergen’s status as a European 484 000 inhabitants (almost 10% of the Norwegian City of Culture – both of which are highly visible on a population). Hordaland is a region of islands, small is- stroll around the city. lets and sheltered bays and fjords with steep mountain- Beautiful, rich in traditions and history, charming, sides, magnificent waterfalls, mountain plateaus, gla- lively – all these adjectives describe Bergen. Bergen is ciers and fertile valleys. The 179 km long Hardangerfjord Norway’s second largest city, with the facilities of a large almost splits the county in two. And resting above it we city, and the charm and atmosphere of a small city, with find the breathtaking glacier Folgefonna. its wooden houses and cobbled streets. Bryggen is the Hordaland boasts more than 100 National Parks. old trading warf that still looks the same as it did when The Hardanger mountain plateau is the largest in the town was in the Middle Age. Bryggen is the face Northern Europe. The county is also famous for its of Bergen, and part of our cultural heritage and has its fruit. More fruit is grown in Hordaland than in any place on UNESCO’s World Heritage List. The city is other county in Norway – the district of Hardanger in so delightfully compact; and you will quickly find your the Hardangerfjord is fantastic during the apple and way around, thanks to the varied landscape that makes cherry blossom in May. Hordaland is also Norway’s Western Norway’s capital so charmingly unpredictable. leading fish farming county. Traveling to Bergen can be done in numerous Hordaland enjoys a unique position in the Norwe- ways. By car, by bus, by train, by sea and by air. Ber- gian energy market with the big oil and gas facilities at gen is easily accessible with the international Airport Mongstad, Kollsnes and Sture located in the county. Flesland only 18 km from the city, with direct flights to The crude oil and gas from the North Sea platforms over 70 destinations. are processed at these facilities. Bergen is one of the world’s most beautiful natural The Bergen region is the collaboration of munic- harbours. Sailing into and away from the city one sails ipalities surrounding Bergen. The region comprises easily past islands and archipelagos, through sea pas- myriad of islands, islets and skerries where the sea sages and smaller fjords until suddenly the water opens meets the coastal landscape. into the broad and sheltered “Byfjorden” (“town fjord”).

6 BID | The Tall Ships Races 2019, Bergen 7 teers, many income opportunities for the vessels and business sector joined together and again provided strong involvement by port and city. The events were support for 25 youngsters on board Statsraad Lehm- popular with the general public with packed quays and kuhl for the Tall Ships Races. The work was continued happy crowds for the crew and cultural activities. and restructured from 2011, a memorial fund in the Bergen is an experienced organiser of international name of Per Langhelle, the former Director of Stats- events and of public events with over 500 000 attend- raad Lehmkuhl, was set up to support young people’s ants. The city enjoys excellent relations procedures and participation in The Tall Ships Races for the coming cooperation between local and regional authorities, years. The Tall Ships Races 2014 funded 142 young cultural partners, sports organisations and the busi- people from Hordaland County to take part in that ness and tourism sector. year’s race. Bergen has four times been the host for The Tall Ships Races. Bergen has amongst many other events also been a successful European City of Culture in THE BID 2000, will be hosting the Hanseatic Days in June 2016, The City of Bergen and major partners are highly moti- and be the host for UCI Road World Championships in vated and committed to once again welcome the fleet 2017. Bergen offers the security of an organiser that is of Tall Ships to Bergen. The suitability of Bergen as a experienced, successful, resourceful and well organized. port, the experience and liability of Bergen as a host Bergen offers to build on previous successes and port, the popularity of Bergen for the participating to be an even better host port in 2019. vessels, the Tall Ships Races’ standing as an attractive event for Bergen, should all be a recipe for renewed success also in 2019. INVOLVEMENT IN SAIL TRAINING The City of Bergen has already set aside sufficient fi- FOR YOUNG PEOPLE nancial resources to be a high quality host port in 2019. The City of Bergen is a member of the Norwegian Sail In the following parts of our bid we will explain into Training Association. The city supports organisations some more practical detail how the event in 2019 will and projects connected with the preservation of tradi- be set up should we be given the possibility to be host tional wooden sailing boats and sail training for young port yet again. Much of this will be based on the expe- people. The sail programmes are at a coastal culture rience from previous events, particularly The Tall Ships centre located just north of the city centre. The city has Races 2014, but also the experience in hosting other started the work on a major strengthening of these big events in 2016 and 2017 as the Hanseatic Days and programmes in the heritage plan for 2011 to 2021. UCI Road World Championship; Bergen2017. Bergen then appears between seven mountains and the ing port of Bergen. Europe´s third largest in terms The city also supports sail training for young peo- sea on a varied coastline of inlets, bays and peninsulas, of volume, northern Europe´s most important cruise ple in modern sailing boats as part of our sports budget the city running steeply up from harbours to crown hills port, the Norwegian Navy´s home port and the hub of connected to the different sailboat clubs. and mountainsides. local boat routes to the communities of Western Nor- The major element in the city of Bergen’s support Bergen is a city of long maritime history, history way and the famous Hurtigruten to Northern Norway. for sail training is our continuing and major financial still legible in the streets and squares and in the Bergen will be an experience of a lifetime for the support of the “Statsraad Lehmkuhl”. Foundation lives and culture of its inhabitants. It was, amongst crews, a fabulous background for media coverage and for the preservation and operation of the world’s many other things the centre of the medieval Viking the perfect frame for sponsor activities. largest 3-masted barque as a sail training ship out kingdom with maritime activities from The Levant her home port of Bergen. to North America, it was a great medieval entrepot Statsraad Lehmkuhl has programmes for teenagers connected closely to the Hanseatic League, and has TALL SHIPS RACES IN BERGEN: and for people in their early twenties as part of a naval for the last 200 years been one of the world’s most BUILDING ON SUCCESS programme. According to the annual report from Stats- important home ports for modern shipping. The city of Bergen has had the pleasure to be a Tall raad Lehmkuhl, this is the vessel that today is provid- The city centre is compact and concentrated around Ships Races host port in 1993, 2001, 2008 and 2014. ing sail training to more young people than any other the harbour where the tall ships will berth. Amongst All four events were successes by all criteria for selec- sail training vessel worldwide. In addition, Statsraad its highlights is the UNESCO world heritage site of tion demanded in the briefing notes for the 2019 bid. Lehmkuhl functions as school training ship for the Bryggen, as well as museums, performing arts venues Bergen provided sufficient berthing arrangements with Navy, providing 3 months of training in both seaman- and other cultural infrastructure. quality services, a successful social, sports and cultural ship and leadership to a number of cadets every year. The Tall Ships will have the use of the inner programme for trainee crews and ships officers, great The Tall Ships Races 2008 funded 36 young people harbour. This historical harbour is part of the work- community involvement with a broad base of volun- to take part in that year’s race. In 2010 partners in the

8 BID | The Tall Ships Races 2019, Bergen PART 1 | Bergen As Host Port 9 PART 2 IN-PORT FACILITIES

The City of Bergen and the Port of Bergen will fulfil the criteria demanding in the briefing notes, as well as set out in the Host Port Contract and the Host Port Manual.

THE PORT COMMITTEE AND ORGANISATION FLEET FACILITIES Several committees will be set up to plan the details According to the same copy of the Host Port Contract around the logistical arrangements in port. Bergen for 2019, the port shall provide for the following: will set up an organisational structure similar to the following: • Pilots and tugs for those ships requiring such assistance. • Chairman of the Port Committee • Fuel oil bunkering (to be paid for by individual ships). • Port Committee • Lavatory, shower and laundry facilities for Class B, C, D • Project Manager vessels, and any Class A vessels without suitable • Sub-Committees, Each with its own Chairperson on-board facilities, to be located in close proximity to the • Harbour respective berthing area(s). • Liaison and Social • Fresh water supply for all ships. • Transport and Communication • Access to public telephones and free WiFi hotspot(s) in • Vessel Recruitment the event area. • Finance • Crew Centre. • Commercial • Free of charge facility for the emptying of ships holding tanks for those participating vessels requiring such a Some practical details are presented here with refer- service (limited to 1 emptying per vessel per host port). ence to The Tall Ships Races Bergen Map that is In- cluded on page 14. The in-port facilities will in principle Tugs and pilots will be free of charge and provided be planned as in 2014 also for 2019. As one can see, all by the port authorities for those requiring assistance. facilities are within walking distance from each other Electricity, water supply and garbage collection on and from the berthing area – making Bergen a very quay side as needed. All information on other suppli- compact port. ers will be included in the Captains Manual and contact facilitated by the Liaison service.

BERTHING AREA AND BERTHING PLAN A Crew Centre with additional laundry, lavatory and According to the sample copy of the Host Port Con- shower facilities will be set up at Map reference num- tract for 2019, the port shall provide for the following: ber 1. The Crew Centre will among other things include an internet café, a normal café, provide international • Berthing for Class A ships newspapers, give general information and be respon- • Berthing for Class B, C and D vessels sible for registration for cultural, touristic and sports Berthing is planned according to the same system as activities for crew. Details about the crew facilities and in 2008 and in 2014. The Map showing 72 ships lo- programme will be presented in the Crew Manual. The cated in the inner harbour as in 2014. In 2008 a total Liaison Centre will be located in the same building as of 100 ships were accommodated, and in 2001 a total the Crew Centre. of 125 ships, showing that Bergen has more than the sufficient berthing space required.

10 BID | The Tall Ships Races 2019, Bergen 11 SAFETY AND SECURITY In 2008 an extensive health and safety system was For 2014 the same model for health and safety was established involving a number of parties from the copied and further developed into the standards for Police, Military Police, Fire Brigade, Port authorities, 2014. This, and further safety and security plans devel- Local and Military Health Authorities, the Red Cross, oped for other big events in Bergen as the UCI Road the Norwegian Society for Sea Rescue, the Navy, the World Championships 2017 will be used as model and Coastguard, the Norwegian Coastal administration further developed for The Tall Ships Races in 2019. The and others. A committee was formed and prepared safety and security work and committee will be led by the event for a whole year in advance, setting up an the Port Authorities. extensive programme for health and safety for the total event: Arrival, Departure, In-port and during the Cruise in Company. The administration of the safety programme will be located at Map reference number 1, in the same building as the Liaison Centre.

EVENT OFFICE FACILITIES The STI Event Office facilities will be located at Radis- According to the sample copy of the Host Port Con- son BLU Bryggen at Map reference number 2. The STI tract for 2019, the port shall provide for the following: Mobile Event Office will be set up at Map reference Event Office facilities: number 3. Possible Event Administration office location is shown at Map reference number 4. Captains • An office for the organiser’s event management team, Briefing will take place at Radisson BLU Bryggen. Pos- with the sufficient space and suitable facilities for six sible locations for promotional booths for sail training people, for a period of seven days. as well as covered space for event sponsors can be in • A small meeting room to hold up to six people for a the area nearby Radisson BLU Bryggen. Land and wa- period of seven days. ter transport arrangements as requested will be made • A general meeting room to hold up to twenty people for in collaboration with our main partners. a period of seven days. Event management accommodation and transport • An office for the Vessel Safety Equipment Inspection during the Event: Team (if applicable). • A Cruise in Company office (if applicable). • A maximum of eighty-four (84) room nights of hotel • A site for the Organiser’s mobile Event office on the accommodation (four stars or equivalent) on a half quayside adjacent to the B, C, and D vessels with board basis for the Organiser’s event management team. exclusive internet access, electricity. • Land and water transport arrangements within the Port • A booth, stall or similar all-weather facility of 20 square and civic area for the Organiser’s event management team. meters for the national sail training organisation and the • During the period that Participating Ships competing Organiser to set up and promote sail training. in the Event are in port the Civic Authority undertakes • An auditorium for the Captain’s Briefing. to provide at their own cost a port management team • A single fixed telephone in the STI office and a single including a liaison officer for each participating ship fixed telephone in the STI mobile office. and two for Class A ships and relevant documentation • Use of a high speed printer & copier. (including a Captain’s Manual and a Crew Handbook to the events arranged for the period of the 2019 Event is in port).

12 BID | The Tall Ships Races 2019, Bergen PART 2 | In-Port Facilities 13 Stage Festningskaien

Vaktbåt

Tollboden

Prize Giving Ceremony 1

Market Place

Ferge / Ferry Nykirkekaien 4 3 Crew Parade Route

2 charterFjord during cruise TSRB and

Sogn/Nordfjord

Munkebryggen CREW CENTRE All fast ferries Sunnhordl. & Rødne during TSRB VÅGEN LIAISON CENTRE Bryggen

STI EVENT OFFICE CAPTAINS´ BRIEFING

PRESS & MEDIA CENTRE To fast ferries - 5 min. walk

STI MOBILE EVENT OFFICE Ferge / Ferry

TSR BERGEN 2019 OFFICE Zachariasbryggen

Elias- båten CHURCH SERVICE; MARIAKIRKEN I

To Crew Party CAPTIANS´ DINNER; HAAKONSHALLEN Fish Market Stage Blomstertorget

Crew Parade Route

Torgallmenningen

Crew Parade Route 100 m

14 BID | The Tall Ships Races 2019, Bergen 15

Festplassen PART 3 IN-PORT PROGRAMME

The City of Bergen and the Port of Bergen will fulfil the criteria demanding in the briefing notes, as well as set out in the Host Port Contract and the Host Port Manual.

Bergen will provide a broad programme of high qual- CREW PROGRAMME ity for sports, cultural and social activities for the A social programme Committee will be set up and trainees and other crew. We will in principle build on detailed plan for sports, social, cultural and touristic the successful programmes in 2008 and 2014. There activities for crew will be developed. will in addition be an extensive cultural programme for the general public. Crew Party The Crew Party can be held at USF Verftet as in 2014. According to the sample copy of the Host Port Con- USF Verftet is an old sardine factory located at the sea- tract for 2019, the port shall provide for the following: side, now being a house for art and culture.

• Social, sports and cultural activities for the trainee crews. Sports Activities • Trainee Crew’s Party. The crew sports activities will include competi- • Crew parade and prize giving (where appropriate). tions including football, basketball, beach volleyball, • Captain’s Dinner. tug-o-war, table tennis, and rowing with traditional • Afterguard Party. Norwegian boats. In addition to this, the crew will • A schedule and details of the events. also be competing in a special treat from Bergen, the “Stoltzekleiven up”- a steep hill competition for those CAPTAINS PROGRAMME who really like to challenge their physical strength!

Church Service in the Maria Church: The Church Service will be held in Mariakirken (St Shanty Contest Mary’s Church), Map reference number 5. The church Bergen is full of maritime history, and sailing ships is the oldest remaining building in Bergen. from all over the world have visited this port for cen- turies. The shanty and sea song tradition was, and is, Captains’ Dinner: an important part of the life on board sailing ships. The Captains Dinner will be organised in Haakon- Bergen will again focus on giving the ship’s crew an shallen (The King’s Hall), Map reference number 6. opportunity to become more familiar with this song Haakonshallen is a medieval stone hall located inside tradition, and hopefully encourage more shanty sing- the Bergenhus fortress. In medieval times, it was the ing ships in the future. Following up on previous largest building of the royal palace in Bergen, then the events in Bergen – a shanty contest will be organised! capital of Norway. Crew parade Captains’ Briefing: A possible route for the crew parade from Festplassen Captains Briefing will take place at Radisson BLU to Koengen is indicated on the Map. Bryggen, Map reference number 2.

16 BID | The Tall Ships Races 2019, Bergen PART 3 | In-Port Programme 17 Prize Ceremony Arrival and Departure The Prize giving Ceremony for either the race (should There will be a special programme for the arrival of the Bergen be arrival Port) or for the sports activities and fleet during the traditional Parade of Sail. other In-port competitions can be held at Koengen, as indicated on the Map. Live Stages and Cultural Events There will be three or four live stages with a full cultural Sightseeing programme every day. The location of the stages will There will be a number of sightseeing options, some be accordingly to the locations in 2008 and 2014. MANAGEMENT AND COLLABORATORS VOLUNTEERS possibilities are mentioned here; Marketplace and Outdoor Restaurants Contractual partner for the event will be the City of A Liaison Committee will be set up as a detailed plan Bergen but the planning and implementation of the for recruitment and organisation of volunteers will • Walking tours along the world famous Bryggen, on There will be Marketplaces with booths selling a vari- event will be Bergen City Event, a company own 100% be developed as for previous years, and function ac- UNESCO’S World Heritage List. ety of goods at the festival area. Booths will also offer by the City of Bergen founded to organise and imple- cordingly to the Host Port Manual. The Liaison Ser- • Walking tours to the Bergenhus Castle and Fortress. The Tall Ships Races Bergen official merchandise. A ment events as The Tall Ships Races, and develop the vice will again be organised by the staff at Naval Base • Funicular to mount Fløyen for a magnificent panorama number of outdoor restaurants and bars will be added City of Bergen to be an even better organiser for large Haakonsvern. The Liaison Centre will be located in over the city and surroundings. to the rich variety Bergen already has to offer. • Mountain walk with mount Fløyen as a starting point. scale events. The planning and implementation will Vikinghallen, Map reference number 1. Maritime History be a close collaboration with the Port of Bergen and Recruitment of volunteers has in previous years Free entrance and discounts There will be a presentation of a variety of historical other central authorities needed. Collaborators also been relatively an easy task, the event being popular The crew will get free entrance or discounts to a boats, ancient crafts demonstrations and the display supporting this bid are Statsraad Lehmkuhl Founda- among the inhabitants of Bergen. The Project organi- number of tourist attractions and leisure activities of traditional products that form the core of Western tion, the Royal Norwegian Navy, the Tourism Sector sation of the Tall Ships Races in Bergen has also been to be negotiated by The Tall Ships Races Project Norwegian coastal culture. There will be opportunity and the Chamber of Commerce. lucky to have the experienced Liaison leadership from administration. to take mini-trips on boats belonging to the Coastal Should Bergen be contracted as a Tall Ships Races the Navy. Heritage Centre, and on the Veteran boats. Host Port for 2019, a Host Port Management team will be set up to plan, organise and manage the event in CULTURAL PROGRAMME Kindergarten and school programme Bergen and to liaise with Sail Training International. A Cultural Programme Committee will be set up for Several of the city’s kindergartens and the youngsters This will include presenting project plans and regular the content planning. Professional event organisers at school will be invited to adopt their own ailing ship progress updates, keep STI informed on a regular basis will be contracted for running the cultural programme. and work on sailing ships projects. The children will on preparations done against the Commercial check list Well aware of the fact that the vessels them- be given the opportunity to visit their ship and also to and the Fleet check list and any other information that selves should be the centre of the attention for the take part in the cultural events. may be required. An event report including an econom- general public, Bergen will also plan for an extensive ic impact study will be prepared after the event. cultural programme. All will be free of charge. Some possibilities are mentioned here.

18 BID | The Tall Ships Races 2019, Bergen PART 3 | In-Port Programme 19 PART 4 MARKETING OF THE EVENT

A committee for PR and marketing will be set up and a detailed plan for Information/ marketing/press will be developed as in previous years.

Promotional activities prior to the event According to the sample copy of the Host Port Con- Promotional activities prior to 2019 will include and tract for 2019, the port shall provide for the following target the following groups: media facilities:

• Promotion towards the vessels • Media Centre to accommodate and be equipped for the • Promotion towards possible trainees anticipated number of accredited journalists and media • Promotion towards the commercial sector management staff. • Promotion towards the possible volunteers • A minimum of two media boats. • Promotion towards the general public • A named contact from the Civic Authority responsible for the media communications activity, who will liaise with the This will be done in a number of ways, including on organiser’s communication manager, before, during and our website www.tallshipsracesbergen.no, advertise- after the event. ments, mailings, media coverage, participation at con- • A detailed media evaluation report to be delivered within ferences and events, through printed material and with three months of the conclusion of the event. the use of social media; all following a detailed design manual for Bergen, approved from STI and conformed Media facilities will be set up according to the Host to the detailed Event Branding and Identity rules. Port contract. The Media centre during the event will be located at Map reference number 2. It will be organ- Marketing of the event and media ised in cooperation with STI as well as “Visit Bergen”. In 2001 and 2008 the police and fire brigade estimated Visit Bergen runs the Tourist Information in Bergen. that Bergen had a total of close to 500 000 visitors dur- Visit Bergen is experienced in organising press visits ing the five-day event. In 2014 the number of visitors all year round, knows the city and region in detail, mas- was estimated to be between 500 000 to 600 000. ters most relevant languages and has the experience For marketing the event and handling the press, of organising the media centre on previous Tall Ships resources will be added to the project organisation Races Events in Bergen. Media boats will be provid- closer to the event. The information Department of ed by our collaborators and we will provide for the the City of Bergen will in addition provide professional (limited) use of a helicopter for selected press. personnel resources in the period running up to the event and during the event. The information channels In front of, and during the event in 2014, the event of the City of Bergen will also be used to market the received good and massive media coverage locally and event to the general public. The local newspaper has regionally. Our aim for 2019 is to increase national vis- in previous years been one of the main sponsors of ibility, and a stronger collaboration with the tourism the event, basically guaranteeing as much space for sector will be sought also to attract more international advertisement of the event as needed. press and visitors.

20 BID | The Tall Ships Races 2019, Bergen 21 Information manual for future events for internal use in the pro- Printed information material will include: ject organisation; this to make sure that none of the experience made that year would be lost for future • Tall Ships’ Races 2019 Bergen General Brochure organisers of a Tall Ships Race event in Bergen. • Sponsorship Opportunities Brochure • Corporate Hospitality Brochure • Trainee Recruitment Brochure PORT SPONSORS • Cultural Programme A Finance Committee, with its own chairman, will be • Festival Newspaper set up and a detailed plan for port sponsor recruit- • Captains Manual ment will be developed. Early sponsor recruitment • Crew Manual will assure full funding of the event and will be giv- • Cruise in Company Brochure (if applicable) en attention in the first planning phase. In 2008 and 2014 the event in Bergen were successful in terms In addition, the website and social media will be used of management and programme. They had the suf- in an increased manner in 2019. ficient mixture of public funding, port sponsors and own income, had financial control and ended with a sound financial surplus. The port sponsors were well DOCUMENTATION FROM PREVOIUS EVENTS looked after during the event and we have established AND TRANSFER OF KNOWLEDGE good programmes and packages suitable to attract a In 2014 the documentation of the event was focused differentiated group of potential port sponsors. The on taking professional pictures of both close-up ac- positive experience from previous years makes it rel- tions and overviewing atmosphere. A collection of atively easy to yet again look for collaborators and pictures where displayed on three huge screens at sponsors for the 2019 event. the festival area. There where also made a festival The Event Sponsor’s facilities will be obtained ac- film, 9 minutes long with the highlights of the event cording to the sample copy of the Host Port Contract distributed through YouTube. The film got quickly a for 2019, all as agreed in consultation with the organ- high number of viewers after released on the internet. iser. The Port Sponsors will not in any way conflict In addition, a film of the commissioned musical with the interests between the Event Sponsors and work and detailed reports where made as well as a the Port Sponsors.

22 BID | The Tall Ships Races 2019, Bergen PART 4 | Marketing Of The Event 23 PART 5 INCOME OPPORTUNITIES FOR VESSELS

According to the sample copy of the Host Port Con- one, a memorial fund in the name of Per Langhelle, tract for 2019, the port shall provide for the following: the former Director of Statsraad Lehmkuhl, has been set up to support young people’s participation in The • Secure in-port income from corporate hospitality and day Tall Ships Races for the coming years. sailing for those ships seeking to earn in-port income. The Norwegian Convention Burau (NCB) is a joint • Provide an assurance to provide in-port income and trainee organisation for National Event and Adventure Tour- income to a certain level. ism. In close collaboration between Bergen City Event, • Recruit and find funding for a certain number of trainees Visit Bergen, NCB and Statsraad Lehmkuhl the work between the age of 15 and 26 to sail on vessels taking part for recruiting trainees will be started in 2016 for par- in the Event. ticipating at The Tall Ships Races prior and during the • Appoint a responsible individual and/or a 3rd party event in 2019. company specifically to market and organise corporate hospitality and in port income. Opportunities for Large Vessels Income in Port The City of Bergen will give an assurance to provide in- In 2014 the vessels had three possibilities for income port income at the level that is set out in the host port from Bergen; contract. The provision of corporate hospitality and/or day-sailing on board fleet vessels for local companies • Trainees and businesses will be actively sought. The City of Ber- • Corporate Hospitality gen is well aware of the commercial necessity for the • Donations participating Class A and some extent Class B vessels. In 2014 we managed to provide 42 deck receptions in The donation system was a system the STI wanted to total which was more than any of the other host ports test in 2008. When being open for the public, the ves- that year. We had a dedicated person within our staff sels had the possibility to ask for donations. Bergen working with this. Since we did not use a third part as as host port was positive to take part in this test and responsible for organising this, 100% of the income will also in future events be positive to support and went directly to the vessels. Even if this work also contribute to new initiatives from STI to provide dif- proved to be time consuming we think the same sys- ferent forms of income for the vessels. The donation tem should be adopted for 2019 as well, given that we system was only carried through by a small amount know that income possibility in port often are the deci- of vessels during the event in 2014. In general, we will sive factor in the attendance of a vessel to our port. In focus our attention to the provision of Trainees as well 2014 we also made the maximum use of decks for our as providing Corporate Hospitality for the Class A and own parties. One vessel was used as our VIP vessel Class B vessels. for the entire event and one was used for our party for sponsors and collaborators. Other vessels were used Provision of Trainees by our sponsors. We will implement the same in 2019, The city of Bergen will guarantee for the recruitment also include deck parties in our sponsor packages for and funding of the numbers of trainees that are set main sponsors, thus being able to guarantee for a out in the host port contract. As mentioned in part number of deck parties on our own.

24 BID | The Tall Ships Races 2019, Bergen 25 PART 6 RACE COURSE PLANNING

Bergen in 2019 In the briefing notes for bidding ports Race Course tainable Destinations rates Fjord Norway on top of the Planning is one of the points on selection criteria. This list of the iconic destinations in the world! The survey goes to the port’s location within the chosen sea area is dedicated to the worlds most celebrated and iconic and is suitability to form part of the race series. This is travel destinations and how well they have weathered difficult for a bidding port to comment on in more than the pressures of mass tourism and other threats. Judg- general terms. We understand that it will be up to the es noted the gorgeous scenery and well preserved rural Race Operations Committee to look at the race course life that are vigorously protected. – In a 2003 survey options and advice on the technical aspects to see of the most popular World Heritage sites, Norway’s where Bergen could fit in as part of the total plan. We western fjords emerged as the winner in competition will therefore focus on the possibilities for Bergen to be with other prestigious UNESCO sites, such as the involved in the planning and organising of a possible Great Wall of China, Galapagos, the pyramids of Egypt, Cruise in Company as a contribution to the race plan- Grand Canyon, Angkor Wat and Machu Picchu. ning. Bergen has planned and organised three times Choosing at least one of the host ports for 2019 to before; in 2001 together with Ålesund, in 2008 together be in the western part of Norway, The Tall Ships Races with Måløy and in 2014 together with Fredrikstad. would again be able to capitalise on the attractiveness Bergen would be willing to take the lead in organis- of these fjords and also on the experience developed ing the Cruise in Company for 2019. amongst the potential guest harbours. This is an easy leg for the vessels to fill with crew due to the spectacular Norway and Cruise in Company scenery and the fjords being famous tourist attraction. Every year a Cruise in Company leg is part of The Tall The Cruise in Company 2014 was a success Ships Races, a cruise of friendship and adventure giv- containing Skudeneshavn, Leirvik, Bekkjarvik and ing the ships a choice of alternative sailing routes. Strusshamn as Cruise in Company ports in Western Bergen is the gateway to the fjords of Norway, the Norway. Skudeneshavn was rewarded by the STI and world famous tourist destination; - in 2004 and in received the price for being the best Cruise in Compa- 2009 the National Geographic Society’s Centre for Sus- ny port 2014 by the crew.

26 BID | The Tall Ships Races 2019, Bergen 27 BERGEN CITY EVENT www.bergencityevent.no

30 BID | The Tall Ships Races 2019, Bergen