Anna Wintour on the Big Night Power Shopping In

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INSIDE: ANNA WINTOUR ON THE BIG NIGHT POWER SHOPPING IN NEW YORK THE MAYORS SPEAK EVENTS FROM PARIS TO BEIJING, MILAN TO MOSCOW CELEBRITY SPOTTING WA SPECwIAL REPDORT fashion’s night out An international party celebrating style on four continents.

4A WWD, a special report, september 8, 2009 mayoral proclamations The heads of four fashion capitals tout the big night. new york bets on the future milan’s green connection NEW YORK — In public appearances with the fashion Business Services continues to work with local area Letizia crowd, New York City Mayor Michael Bloomberg is often Business Improvement Districts in all five boroughs Moratti the first to jest about his lack of style. But his involve- on ways to promote retail and shopping.” ment with Fashion’s Night Out is far from lighthearted. Once the dust settles on Fashion’s Night Out, city of- All too up-to-speed with how many New York- ficials will size up the event with participating stores. based businesses are ailing or just trying to stay afloat, FNO could “very well” become an annual event, due Bloomberg had no cause to pause after Vogue editor in to the strong response from retailers and the fashion chief Anna Wintour and Diane von Furstenberg, presi- industry at large, Bloomberg said. dent of the Council of Fashion Designers of America, Beyond offering attendees an array of events and spot- approached him a few months ago to propose the lighting some of the city’s design talent, the evening citywide extravaganza. The mayor described is aimed at encouraging shoppers to open the fashion industry as “a vital part of the their wallets to bolster the economy and city’s economy.” celebrate Seventh Avenue, Bloomberg Though he did not specify, New said. There is also a charitable com- York’s economy is the largest re- ponent for New Yorkers — a cloth- gional one in the U.S. and ranks ing drive that will benefit the NYC second internationally to Tokyo. AIDS Fund and a T-shirt sale Bloomberg did note how the ap- that will benefit the National parel industry employs more September 11 Memorial and than 175,000 New Yorkers and Museum, he added. generates more than $1.6 billion Michael As for whether New York in annual tax revenue. Fashion Bloomberg will see a resurgence in ap- week alone reels in more than parel manufacturing in the We want all the Milanese, not 232,000 visitors from all over the wake of the worldwide finan- “ world and generates more than cial fallout, as some analysts only insiders, to be proud of the $466 million in visitor spending. have suggested, Bloomberg was “As importantly, it contributes not sold on the prospect. city’s fashion industry. so much to the city’s creative atmo- “U.S.-based manufacturing in ” sphere and energy, which is a big rea- many sectors has been declining for — Letizia Moratti son why so many people want to live and years, and apparel is no exception to the MILAN — Like most major cities whose economies have work here,” Bloomberg said. trend,” the mayor said. “It’s not realistic to dwindled in the downturn, Milan is looking forward to The mayor, who successfully lobbied for an think New York City will see a return of large-scale some consumer-driven action. amendment to the city’s term limits law and is campaign- apparel manufacturing, but we are very optimistic about Mayor Letizia Moratti described the chance to par- ing for his third consecutive term, will be front-and- the future of the fashion industry in the city and we are ticipate in Fashion’s Night Out as one that “couldn’t be center at the evening’s kickoff festivities at the Queens committed to ensuring that the industry has the manufac- missed, since fashion is Milan’s creative and productive Center Mall, before dropping by several stores to catch turing resources it needs to grow and thrive here.” force, equating work and income for the territory.” some of the fanfare. In total, 800 retailers in the five bor- He also addressed — however obliquely — the sta- Citing fashion and design as creation and beauty, Moratti oughs will be participating, the result of a concerted ef- tus of the Garment Center’s proposed rezoning, which believes notion affects everyone’s tastes and habits. fort between NYC & Company, the city’s marketing, tour- has been an ongoing source of contention with some But Moratti’s upbeat attitude goes beyond fashion, ism and partnership organization, and fashion industry longtime apparel industry tenants who have suggest- as the mayor’s team has masterminded Adopt a Tree, executives. Given the breadth of activities, the mayor ed city officials and developers are raising rents to an eco-friendly initiative conceived especially for Fashion’s Night Out. It is part of a larger green project that ranks high on Moratti’s priority list, aimed at planting 500,000 trees to make the city greener and more homogenous with the suburbs. A large number of the 377 names participating in FNO have agreed to back Adopt a Tree by donating a iannaccone

as percentage of their sales from Thursday. Twenty per- m cent of sales from the FNO T-shirts will be donated. Based on the proceeds, the city will decide how many trees to plant.

tho by york “It’s an alliance between creative beauty and environmental beauty that we strongly advocate,” said Moratti. Thanks to the event, Moratti believes both the Milanese and tourists will discover the true face of the aquino; new fashion system, one that needs to “surpass an elitist ap-

john proach and communicate with people.” She also wanted to highlight the importance of fashion for Milan and for Italy in general and is happy to be doing so in such a fun manner. “We want all the

berg photo by Milanese, not only insiders, to be proud of the city’s m fashion industry,” said Moratti, adding that Italy and loo B fashion are inseparable, citing such other Milan initiatives as an exchange program with New York’s Fashion [The apparel industry] contributes so much to the city’s creative Institute of Technology. — Alessandra Ilari “atmosphere and energy, which is a big reason why so many people want to live and work here. ” — Michael Bloomberg will be ferried to his destinations instead of jumping on squeeze them out of the neighborhood. “We’re work- the subway as he routinely does to get to City Hall. ing through a solution with all of the Garment Center Bloomberg, who is the majority stakeholder in the stakeholders. We’ve always said the Garment Center financial software services company that he founded should remain and prosper as the center of the fash- and bears his name, knows the power of capitalism, ion industry, and we will continue to act to preserve especially in trying financial times such as these. He its critical core,” Bloomberg said. was the eighth wealthiest American with a net worth Whether the city will put into place a Made in NY of $16 billion in last year’s Forbes 400 list. incentive for fashion remains to be seen. “Over the “This is an incredibly tough economic environ- coming months, we will continue to work with leaders ment. It’s going to take increased consumer confidence in the fashion industry, designers, manufacturers and e Maestri

and spending to turn things around. From the city’s other stakeholders to see what we can do to promote d standpoint, we’re doing everything we can to encour- the industry more successfully. We want to ensure that age tourists and residents to support New York City’s the industry remains healthy and can prosper in New retailers, reignite consumer spending, and boost the York City,” Bloomberg said.

local economy,” he said. “And the Department of Small — Rosemary Feitelberg Davi photo by WWD, a special report, september 8, 2009 5A WWD.COM london’s designer showcase pumped up in paris

LONDON — Boris Johnson, London’s PARIS — Christophe Girard, deputy initiative, 13 cities will participate. It’s exuberant mayor who’s famous for mayor of Paris, is no stranger to night- a great initiative. getting around the city on his bicycle, time events, given his involvement in the said while he’s not an avid fashion annual Nuit Blanche, or White Night, WWD: How do you think Fashion’s Night follower, he does value the impact of when countless Paris galleries, muse- Out will boost retail in Paris? fashion retail on the city’s economy. ums, city halls and even swimming pools C.G.: During Nuit Blanche, galleries, “Even though no one would ac- open their doors all night to visitors. bookshops, restaurants, cafes and mu- cuse me of being particularly well As a result, he has enthusiastically seum shops sell well. Fashion lovers dressed, I appreciate this stuff embraced the idea of Fashion’s Night will enjoy shopping in their favorite and I understand the vital impor- Out and is sure fellow Parisians will join stores for their favorite designers with tance of supporting it,” Johnson him in his nocturnal visit to the city’s so- the night lights in the background. told WWD. “[Fashion] is not just called Golden Triangle. Designer stores something that makes London one on Avenue Montaigne, Rue François WWD: How important is the fashion re- of the most attractive, vibrant cit- 1er and Avenue George V will stay open tail business for Paris? ies to come and live and work in, of until 11 p.m., hosting cocktail parties C.G.: Paris remains the capital of course it earns huge sums of money and special previews of their fashion, where every design- in terms of exports. It’s part of a fall collections. er dreams to show his or creative sector in London that has a Here, Girard talks her work. Fashion and turnover of about 18 billion pounds about the evening luxury are a substan- [$29.2 billion] a year.” and why the city de- tial part of our local Although Johnson won’t be able to cided to become in- economy. attend London’s Fashion’s Night Out volved. due to prior engagements, he said he WWD: Do you believes the city excels at putting on WWD: Why did you think Paris’ the kind of retail theater that will be Boris decide to support reputation as a showcased on the night. “[London’s] Johnson Fashion’s Night Christophe fashion capital got this incredible breadth of skills, Out? What does Girard is important in so you not only have people who are it mean for Paris’ attracting tour- good with a pair of scissors and with a needle and thread but fashion impresarios, shopping scene ists to the city? people who understand how to put on a show and all that kind of jazz.” and economy? C.G.: Yes, I be- Johnson is no stranger to supporting London’s fashion industry. The London Christophe Girard: lieve so. French Development Agency, which he heads, backs the Fashion Forward program to sup- Our mayor is at- fashion and French port designers in growing their businesses. Designers Erdem, Christopher Kane and tached to the vitality luxury remain ex- Marios Schwab are the current recipients of the award. Though Johnson was re- of our city and wants tremely attractive and luctant to single out his favorite London designers, he did reel off a list of those he admires. “I might mention Galliano, Westwood, McQueen and people like Burberry, Giles Deacon and Jonathan Saunders,” he said. While the mayor also declined to name-check his favorite shops in the city — Dressing stylishly remains important for“ Parisians, and they prove it even in difficult times. ” — Christophe Girard it to be promoted through tourism, creative. They are part of French and culture, sports, transportation and, of Parisian culture. course, fashion. Two deputy mayors, Lyne Cohen Solal, who is in charge of WWD: Are Parisians beginning to be less retail, fashion business and economic cautious about spending compared with activities, and Jean Bernard Bros, in six months ago? charge of international tourism, work C.G.: It’s difficult to say, but dress- actively to promote Paris and make ing stylishly remains important for sure we participate in such events. Parisians, and they prove it even in difficult times. WWD: Do you think Fashion’s Night Out will work in persuading Parisians WWD: What are your plans for Fashion’s to shop? Night Out? Will you be visiting any of C.G.: Since we launched Nuit Blanche the participating stores? in 2002, where art is shown all over the C.G.: With my colleague Lyne Cohen Solal, city at night, nighttime openings have I will try to see everything. I have already been promoted in more than 24 cities planned to visit Chanel. It’s so French! throughout the world. Thanks to Vogue’s — Elena Berton tim jenkins photos by You not only have people who are good with a “pair of scissors and with a needle and thread but fashion impresarios, people who understand how to put on a show and all that kind of jazz. —” Boris Johnson “there are so many wonderful shops in London it would be invidious of me to pick them out,” he said — he did admit that he favors North London’s bustling Chapel Market to buy his cycling socks. “If you’re on a bicycle it’s important you have a good long right sock, if you want to avoid it being caught in the chain,” he explained. “That’s my one concession to fashion.” And Johnson believes his fellow Londoners are still keen to take advantage of the city’s plethora of retail experiences, despite the economic environment. “I think retail in London has been doing surprisingly well throughout the downturn,” he said. “And I think that’s possibly because for people who are in work, mortgages have re- mained comparatively low and there has been cash to spend.” Johnson added that London’s famous fashion figures also bring an allure to shopping in the capital. “We export the greatest fashion icons around the world — not just our models, Naomi Campbell, Kate Moss, they are London girls, but also of course Anna Wintour, she’s a London girl,” noted Johnson. “And where does Bruno come from? The most important figure in fashion went to Haberdashers’ Aske’s school in North London,” said Johnson, referring to the posh boys’ school that Bruno’s creator Sacha Baron Cohen attended.

— Nina Jones dominique maitre photo by 6A WWD, A SPECIAL REPORT, SEPTEMBER 8, 2009 WWD.COM anna’s night out By Marc Karimzadeh NEW YORK — Anna Wintour views Fashion’s Night Out in terms of a military campaign to battle the recession. Vogue’s editor in chief is spearheading the global event as a way to get consumers excited about shopping again, and, sitting in her office on a steamy August day, makes no qualms about just how much she is willing to put up a fight. Speaking about the initiative, she resorts to terms like “battalions,” and how Vogue’s 4 Times Square offices are being turned into “campaign headquarters” to make sure the night is a hit. “The negativity was at a level that I thought we had to do something that was positive and good for the industry, that would unite the industry, and talk to all of our readers and everybody’s consumers about fashion being fun again,” she said. Wintour knows she can rely on Seventh Avenue to help her jump- start a program for a good cause, given past initiatives such as 7th on Sale and the CFDA/Vogue Fashion Fund, but even she seemed surprised at the momentum and scale of Fashion’s Night Out. Since she and Council of Fashion Designers of America president Diane von Furstenberg discussed the idea of the shopping event earlier this year, more than 700 stores across the five New York City boroughs have pledged to participate with everything from designer and celebrity appearances to a cabaret shtick, a designer cook-off or a neighborhood block party. On the global front, 12 countries are staging their own versions of the initiative. “Did I know it was going to be so big? No,” Wintour said. “We all keep saying we didn’t think this would be bigger than 7th on Sale, but it is.” That doesn’t seem to bother Wintour. More than ever in recent memory, she feels the fashion industry needs to come together to help lift shoppers from their recession blues. The editor came up with the concept after sensing a spreading doom-and-gloom sentiment in the industry. Her main goal was “to seduce them back into stores, with a sense that fashion is human.” “I also think there is this slightly psychological block against shopping right now,” Wintour added. “I think what people don’t understand, particularly the ones that are in a position where they can go shopping but aren’t because they feel it’s wrong, is that you are jeopardizing people’s livelihoods.” With the knowledge that some 175,000 New Yorkers are em- ployed by the fashion industry, which generates $10 billion in total wages, Wintour set out to organize the night, which resembles Paris White Nights, special evenings when the city’s museums stay open all night. Wintour and von Furstenberg approached Mayor Michael Bloomberg, who jumped at the chance to give the city’s retail scene a much needed kick. Then, during the March collections in Paris, Wintour asked editors in chief of Vogue’s international editions to breakfast at the Ritz, where she encouraged them to take the concept and proverbially run with it in their markets. “I realized that it was the first time we sat down in a room together that didn’t have a runway in front of it,” Wintour recalled. “And we came out of it saying that we should do this more often. I hope that this will be the spirit of this event.” She is also keen to bring a sense of excitement into stores when the clothes are more in season and at full price — notions that have long been a thorn in many designers’ sides. The idea, she said, was to kick off the fashion week cycle and translate some of the runway buzz into retail energy. “I have always felt that maybe the clothes going into the stores I thought we had to do at that time suffer, because we are all so focused on the next season

that we are not thinking about the great things that are going into the “ ING

something that was positive TT

stores right then,” she said. “It was also the idea of ‘Let’s look at what RU is happening in fashion right now, rather than six months away.’ and good for the industry. P “Listening to stores through these difficult times, one is very aware of the sense that everything is going so fast, and that women — Anna Wintour” aren’t really focusing so much on the wear-now kind of clothes,”

Wintour added. “That was also very much part of the thinking we all DAVID photo by had when we planned this night.” Wintour will kick off the event Thursday night at Macy’s in the Queens Center participate in the evening. alongside Bloomberg, Michael Kors, Macy’s chairman, president and chief executive “This is not about any kind of advertising connection,” said Wintour. “Everyone is officer Terry Lundgren, and a surprise celebrity guest rumored to be Blake Lively. absorbing their own expenses or having them underwritten.” “Because I don’t sing or dance or do anything like that, I have asked the cast of Wintour’s goal was for the event to be inclusive, “that it’s not, ‘You have to pay ‘Hair’ to come and perform three songs,” Wintour said. thousands of dollars to go to a dinner,’” she said. “This is for everybody.” She lauded the American fashion industry for its general generosity and philan- Since the initiative kicked into high gear, Wintour and her team have had weekly thropy, which she feels this initiative underscores once more. “Everybody — retailers, meetings with NYC & Company and the CFDA, both partners of Fashion’s Night Out. editors, designers, models, celebrities — are really putting so much effort and time “And it’s a military campaign,” Wintour said. “Obviously, there will be battalions that and creativity into this,” Wintour said. “People are really trying to come up with very are more prevalent than others, but we really wanted to be very inclusive.” original ideas.” As has become usual, her own staff of editors has been recruited to work on the Among them, Shipley & Halmos designers Sam Shipley and Jeff Halmos are initiative, and on Thursday, the Vogue offices will turn into “campaign headquar- expected to journey around the city on bikes with “Fashion’s Night Out” flags; ters” with a special hotline for the staff on the road, should some things not go ac- Oscar de la Renta could literally be serenading his customers, singing to them cording to plan. at his Madison Avenue boutique, and Opening Ceremony is taking the idea of a Wintour’s goal is simple. trunk show to the next level, asking designers such as Rodarte’s Kate and Laura “We want to get people into stores,” she said. “We want to get them excited about Mulleavy, Alexander Wang and Proenza Schouler’s Jack McCollough and Lazaro fashion. It’s a Thursday night, and we very much hope that it will have a boomerang Hernandez to sell their wares out of vintage car trunks in front of the store’s SoHo effect over that weekend, and during fashion week.” location. Justin Timberlake, meanwhile, will have a pop-up store for his William She anticipates a long night for herself, but asked for the one thing she looked Rast label in Saks Fifth Avenue. Designers and retailers didn’t have to pay a fee to forward to the most, Wintour kept it succinct: “Successful sales.” bloomingdale’s 8A WWD, A SPECIAL REPORT, SEPTEMBER 8, 2009

A Jason Wu doll for Jeffrey the right stuff New York. t Special merch is an added incentive. t Magnolia Bakery’s fashion treats. t An archived Elise Øverland silver frock at Kirna Zabête.

Kate Spade’s

directional tote. t

Polo’s

patriotic player. t t Marni’s vest- dressed doll. Chanel’s

clutch. t

Elaine Arsenault handbags. t Escada t

Dresses. t Escada’s dresses. john aquino and magnolia photos by arsenault polo,

10A WWD, A SPECIAL REPORT, september 8, 2009 WWD.COM new york’s block party Here, a listing of highlights at stores around New York City. For more in-depth information on activities at some key stores – as well as in Los Angeles – see the following pages.

MAJOR STORES Van Cleef & Arpels: Opera singer Danielle de Niese will perform selections from her new record, “The Mozart Barneys New York: Appearances by Narciso Rodriguez, Album.” Mary-Kate and Ashley Olsen and Loomstate custom T-shirts. Versace: Appearances by Ciara, Taylor Momsen and The Bergdorf Goodman: Zac Posen painting; Victoria Beckham; Misshapes. Peter Som, Cynthia Rowley, Gilles Mendel and Lela Rose cooking; Donna Karan playing “Fashion Rules” with André SOHO Leon Talley, and an Isaac Mizrahi talk. Anna Sui: Anna Sui appearance. Bloomingdale’s: Howie Day performance and numerous other activities. Betsy Johnson: Makeovers.

J.C. Penney: Cindy Crawford appearance. Elie Tahari: Alexa Ray Joel performs.

Lord & Taylor: Patrick McMullen photos, and Lauren Santo Intermix: Prince Street, Sienna and Savannah Miller Domingo hosting. appearance.

Macy’s Queens: The official kickoff with Vogue editor Kirna Zabête: Appearances by Thakoon, Jason Wu and in chief Anna Wintour; Macy’s chairman, president and Lazaro Hernandez and Jack McCullough of Proenza chief executive officer Terry Lundgren; Mayor Michael Schouler. Bloomberg, and Blake Lively. Longchamp: Lily Cole hosting, Lykke Li performing. Macy’s Herald Square: Appearances by Jaxx trio, Jill Zarin, Rachel Roy and Michael Kors. Philosophy di Alberta Ferretti: Alberta Ferretti appearance.

Saks Fifth Avenue: Justin Timberlake, Donna Karan, Rachel Roy: Estelle performance. Carolina Herrera in a magic show; appearances by Chris Benz, Coco Rocha and other designers. Bowery area near Bond Street

MADISON AVENUE Narciso Rodriguez in a Winnebago, Tyson Beckford appearance. Armani: Rosie O’Donnell reading “Love, Loss and What I Wore.” Kerry Washington appearance. Topshop: Appearances by Karen Elson and Tabitha Simmons and DJs. Bally: DJ Brian Atwood. Vera Wang: Vera Wang doing makeovers. Calvin Klein: Performance by Jamie Burke, Michelle Monaghan appearance. WEST VILLAGE

Carolina Herrera: Larry Fink photo booth. Cynthia Rowley: Balloons and a scavenger hunt.

Coach: Graffiti artists working on Coach totes. Marc by Marc Jacobs: Candid photos in the window.

Cole Haan: Maria Sharapova appearance. Polo Ralph Lauren: Nacho Figueras appearance.

David Yurman: Auctioning a 1975 belt buckle. Teen Vogue fashion show at Bleecker Street: Taylor Momsen’s band. Donna Karan: Rock-jazz pianist Eric Lewis. Tommy Hilfiger: Tommy Hilfiger appearance. J.Mendel: Lisa Airan and Julie Macklowe hosting. Thom Browne: Thom Browne appearance.

Jimmy Choo: Angela Lindvall shoot. THOMAS IANNACCONE MEATPACKING DISTRICT Oscar de la Renta: Oscar de la Renta serenading

customers, literally. PHOTOS BY Diane von Furstenberg: Events on the Highline with Diane von Furstenberg. Ralph Lauren: Appearances by Liev Schreiber, Blake Lively and Camilla Belle. Jeffrey New York: Appearances by Hugh Jackman and Sean Avery, 10:30 p.m. Talbots: Lynda Carter singing. Matthew Williamson: Matthew Williamson will do personal FIFTH AVENUE design consultation.

Barnes & Noble: FEED truck and Lauren Bush. Stella McCartney: Kate Hudson appearance.

Henri Bendel: Sasha Pivarova and Gucci Westman Tory Burch: Barbecue and street party. appearances. LOWER FIFTH Dior: Charlize Theron signing the September issue of Vogue, 7 to 8 p.m. Aveda: Van Leeuwen ice cream.

Juicy Couture: Surfboards, skateboards and Mexican food. Kate Spade: Tango on the street.

Manolo Blahnik: Manolo Blahnik appearance. WILLIAMSBURG, BROOKLYN

Roberto Cavalli: Roberto Cavalli appearance. A neighborhood block party.

For more New York coverage, see page 12 RocaweaR 10th anniveRsaRy PaRty sePt 10th RocaweaR PoP shoP @ Fashion night out (adjacent to Msg) jay-Z answeR the call chaRity conceRt sePt 11th 12A WWD, A SPECIAL REPORT, september 8, 2009 WWD.COM new york’s block party continued from page 10 designer frenzy Anna Wintour will kick off the event at Macy’s in Queens. to hit barneys The Barneys New York flagship at Madison Avenue and 61st Street will turn into a fashion fun house on Thursday. Some 40-odd events — emphasis on odd — will take place throughout the store, from the lower-level beauty area to the Co-op and men’s store. Mary- Kate and Ashley Olsen of The Row will be tending bar, Poppy King will do “lip readings” and there will be pizza-making lessons at Fred’s restaurants. A New Age bent will run through the evening, with Unearthen designer Gia Bahm helping shoppers choose healing crystals, and Vogue fashion director Tonne Goodman curating sustainable items from the Barneys assortment. For city slickers with a hankering for farming, Organic by John Patrick will give seed-growing and composting seminars.

macy’s crazy 8 Eight stores across the five boroughs will participate, with the Queens Center unit at 5 p.m. the official kickoff with a performance by “Hair” cast members. Macy’s chairman, president and chief executive Terry Lundgren, Michael Kors, a few surprise celebrities and Vogue editor in chief Anna Wintour will be at a Vogue pop-up trend shop. Wintour and Kors will sign the official Fashion’s Night Out T-shirt for the first 50 customers. Macy’s Herald Square will feature Tommy Hilfiger, Rachel Roy debuting her fusion line, jazz by the Michael Fredo Jazz Trio and Kors launching his latest fragrance, steve eichner Very Hollywood Michael Kors. The 34th Street windows by will have a satellite exhibit of the Crossing the Line art festival by the French Institute Alliance Française. photos Reality TV star Jill Zarin will cap the night off with a shoe shopping party, and cosmetics counters, fragrance bars and other departments will have perks. “We have some new ideas up our sleeve,” said Lundgren. “We never had Anna Wintour do a personal appearance. She’ll be kicking off the event at our Queens Center store. We want to make sure we’re supporting our other stores in the five boroughs. Queens is a perfect target. It’s a fantastic suburban store. Anna and her assistants will be helping Narciso Rodriguez, Manolo Blahnik and shoppers pull outfits together. It’s all about affordable fashion in our stores and wearing it the way someone of Anna’s Amanda Brooks will be on hand; Coco Rocha will taste and style would approve and appreciate. But there’s also plenty happening at Herald Square. I don’t think every- screen her music video, “Fashionista,” and, the re- one fully understands it will be very difficult for the U.S. economy to recover until consumers start consuming again. tailer promises, Rocha will dance with shoppers as Any ideas that we have to encourage appropriate spending have potential to be very good for the economy. Our mis- the paparazzi click away. Revelers will get a flip- sion is to make people feel like it’s OK to buy fashion again and do so appropriately within their budget.” book of photos as a memento of the evening. — David Moin Kate and Laura Mulleavy of Rodarte will host a musical performance by Justin Bond; Adam Kimmel will host Gerard Malanga’s “Screentest,” and DJ Kiss will have the men’s fourth floor grooving. Dior Homme artistic director Kris Van Assche, bergdorf’s bold stroke in his first official U.S. press visit, will sign his sig- Zac Posen will paint one-of-a-kind dresses nature Dior Homme sneakers. modeled by Anna Cleveland in the Fifth Avenue win- There will be opportunities for quiet time with dows. Padma Lakshmi, Bravo’s top chef, will have a Richard Chai, and Barneys’ resident bard Simon “cook-off ” with Cynthia Rowley, Edward Bess, Gilles Doonan, who’ll hold forth in the shoe salon-cum- Mendel, Lela Rose, Naeem Khan and Peter Som. Parisian salon. On the fifth floor, there will be mov- There will also be a Vogue beauty photo exhibit; guest ies and popcorn with Brian Reyes. bartenders Mary-Kate and Ashley Olsen; André Leon Fashion’s Night Out at Barneys also will have a Talley, Donna Karan, Linda Fargo and Robert Verdi made-by-hand quality with Wool and the Gang’s knit- playing “Fashion Rules,” and a conversation with ting class, Alabama founder Natalie Chanin’s sew- Isaac Mizrahi. A host of designers will sign T-shirts ing circle, Loomstate customizing T-shirts and VPL benefiting the National September 11 Memorial & designer Victoria Bartlett helping shoppers create Museum at the World Trade Center Foundation and a wearable piece of art with photographer David those donating new or gently used clothing to the Armstrong at the DIY VPL underwear project. NYC AIDS Fund will receive a gift from Le Metier de Another how-to will be supplied by Alexander Beaute while supplies last. Wang, who’ll give a tutorial on walking like a model. With all that’s going on at the store for FNO, “It is Beauty also will play a large role for both men an expense, but we believe in it and support it to our and women. At John Allan’s on the sixth floor, men fullest ability,” said Jim Gold, president and chief ex- can line up for free haircuts, manicures and shoe ecutive officer. “Hopefully there will be a short-term shines, and Acqua di Parma will provide free tra- impact but more importantly it has a longer-term im- ditional Italian shaves. For women, there will be pact and brings the fun back to fashion retailing. You complementary mini facials and hand massages by can lay down and do nothing or beat the drum and Olivia Chantecaille and her staff. create excitement and come up with fresh new big — Sharon Edelson ideas, and that’s what this is all about.”

— D.M. thomas iannaccone photo by For more New York coverage, see page 16 Shop the looks

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STYLE.COM LAUNCHES CUSTOM E-COMMERCE INITIATIVE Just in time for New York Fashion Week, Style.com has launched SHOP THE LOOKS, a custom e-commerce initiative that taps into the audience’s existing passion for the latest runway trends. Users can now shop from among more than 30 trends or “looks,” which have been curated in collaboration with the editors of Style.com. SHOP THE LOOKS draws on the power and scale of the fashion shows on Style.com—1 billion page views annually—as a purchase funnel for what’s in stores now. Each runway slide will be tagged to correspond with one of the trends available in the SHOP THE LOOKS section, such as metallic, boho or red carpet. In those sections, users can choose from among dozens of currently available items that fit each trend. This represents the first time the Style.com user can use photos from the runways as inspiration for what to buy in stores now. “Style.com has always been the first stop for fashionable consumers when planning their purchases. SHOP THE LOOKS now gives them immediate shopping gratification,” says Rachel Wintner, Associate Publisher, Style.com. “The editors of Style.com have vetted all looks, which provides a customized, well-edited shopping experience for the user.”

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COME JOIN US... Debut your new fall wardrobe and join the fun as The Gourmet Institute opens its doors and ushers in a new season of exceptional food, sparkling drink and lively conversation. Share in the excitement and put a delicious spin into the start of your fall social calendar with a sampling of the most dynamic and creative minds at work in the culinary world— only at The Gourmet Institute. Taste and explore the world through the well-traveled and always uproarious accounts of Ruth Reichl, Mario Batali, Anthony Bourdain and other culinary luminaries in engaging seminars Roll up your sleeves and dive into the thick of things with hands-on, step-by- step instruction from cooking greats like Charlie Palmer, Scott Conant, Marcus Samuelsson and others Shake it up with drink-making techniques taught by master mixologists at specially themed sessions dedicated to cocktail creation and appreciation Get up close & personal with the industry’s A-list talent—restaurateurs, mixologists and all-star chefs like Eric Ripert, Daniel Boulud, April Bloomfield and others who are reshaping how New York and the rest of the world dines

Join the party at The Gourmet Institute, October 23–25, 2009. For details and to purchase tickets, visit gourmetinstitute.com 16A WWD, A SPECIAL REPORT, september 8, 2009

international appeal new york’s block party continued from page 12 at opening ceremony Opening Ceremony co-own ers Carol Lim and Humberto Leon are turning Fashion’s Night Out into a street party with global influences. Items from special edition “trunk shows” will be sold from the backs of custom automobiles parked outside their store at 35 Howard Street here — for example, a Volkswagen mini- bus for Proenza Schouler, or a Thai Tie truck for Scott Sterneger of Boy/ Band of Outsiders, who will be hawk- ing clip-on bow ties and neckties and sampling Thai-inspired desserts from Momofuku Milk Bar. Kate and Laura Mulleavy of Rodarte will drive a classic convertible lowrider to the festivities, its trunk filled with exclusive Rebekah Miles for Rodarte T-shirts and tote bags. Fendi representatives Alexander Wang and Delfina Delettrez are also expected. The store is known for mixing high and low, and Thursday will be no exception. Keds for Opening Ceremony, an exclusive line of sneakers, will be launched during the night. Each Keds collection will be influenced by a different country. The U.S. is first out of the shoe box, and the Keds and Pro- Keds will feature classic American ico- nography and materials such as ban- dana prints, denim, nautical stripes and chambray. The streets will be filled with the music, courtesy of DJ sets by Ezra Koenig and Rostam Batmanglij of Vampire Weekend, a preppy indie- rock band laced with Afro-pop influences, and singer Lissy Trullie. Sweet snacks will be supplied by ice-cream maker Van Leeuwen and Heartschallenger, which will offer treats from around the world, including Japanese moshi ice cream and gummi mushrooms. — Sharon Edelson ladies’ night on long island Not all the activities on Fashion’s Night Out will be restrict- ed to New York’s five boroughs. The Americana Manhasset on Long Island will kick off its New York Fashion Week activities with a Style on the Go event that will offer five-minute makeovers from Estée Lauder as well as five-minute wardrobe makeovers by Americana Manhasset’s fashion consultants. Hirshleifer’s will unveil Hirshleifer’s ETC, a new department offering an ever-changing assortment of personal and home luxury items selected for their visual, sensual and whimsical charm. The Row, Rag & Bone, Phillip Lim, Golden Goose, Libertine, Norma Kamali, Rockstar Denim and Florsheim by Duckie Brown, among others, will be The Americana Manhasset. represented at ETC’s opening, along with Taschen, Assouline, Cire Trudon and Fornasetti for the home. Several Americana Manhasset retailers will have specialists on hand interlude at bloomingdale’s lord & taylor’s culture trip to guide shoppers through their Recording artist Howie Day performs at 6 p.m. on the There will be a Patrick McMullan photo collections. Oscar de la Renta will second floor. Free 40 Carrots yogurt will be served on seven with any exhibit, Vogue editor Lauren Santo Domingo hosting host a reception for its new fur line purchase between 6 and 10 p.m. There will be informal modeling “Front Row at the Shows,” where she shares style tips as today and Wednesday; Max Mara on of Milly fashions and cocktails while designer Michelle Smith au- McMullan shoots the scene; a performance by the cast of Thursday will introduce its fall line tographs a tote designed exclusively for Clinique. On the designer “Girls Night: The Musical”; Mandi Norwood signing cop- and launch its Atelier coat collection, fourth floor, there will be gifts with purchase, informal modeling, ies of “Michelle Style,” and hunks from the 2010 NYC and Salvatore Ferragamo will preview sweepstakes and stylists from several designer brands. Designer ap- Firefighters Calendar signing their calendar. Keys will be its spring collection. pearances include Rebecca Minkoff in handbags, Kimberley Newport distributed for lock boxes that could contain prizes such Americana Manhasset also will hold of Pink Tartan; Elie Tahari; Ronny Kobo, and Adam Derrick from To as VH1 Save the Music Diva concert tickets, New York two fashion lunches on Sept. 12 and Boot. Beauty bloggers and treats from Payard will be available, and Fashion Week tickets, shopping sprees and a wardrobe 15, with runway shows by Intermix, Darcy Miller, editorial director of Martha Stewart Weddings, will in- from BCBGeneration. There will also be a Wacoal bra fit- Hirshleifer’s, Etro, Dior, Fendi and terview designer Monique Lhuillier. ting, among other happenings. Louis Vuitton. — David Moin — D.M. — S.E. WWD, A SPECIAL REPORT, september 8, 2009 17A WWD.COM

saks: celebs step up Over 60 designers and fashion luminaries including Carolina Herrera, Chris Benz, Elie Tahari, David Yurman, Aerin Lauder, Bobbi Brown, Frédéric Fekkai and Donna Karan, who launches an in-store shop, will be at the flagship. William Rast founders Trace Ayala and Justin Timberlake will kick off the brand’s pop-up shop in the store. Saks will have a red carpet, DJs, more than 7,000 cosmetic giveaways as well as brow shaping, hand massages, minifacials, skin care consultations, makeovers and tarot card readers, and complimentary clean-ups in John Allan’s men’s salon. “I am curious how will the consumer will respond,” said Stephen I. Sadove, chairman and ceo. “I don’t know that it’s about purchasing. I am not looking at this as gen- erating ‘x’ amount of sales. I don’t see it as a one-night thing. I am much more excited about getting people in the store, about the longer-term effect, and setting a positive buzz about fashion. This is a celebration of fashion, not an off-price shopping event.” — David Moin

Neiman’s special T-shirt for neiman’s goes Fashion’s Night Out. los angeles across the U.S. gets into it LOS ANGELES — From a costume party to a primer DALLAS — Neiman Marcus is taking Fashion’s Night Out on wearing oversize T-shirts, designers and re- national. tailers here are embracing Fashion’s Night Out. The retailer has been gearing up for Fashion’s Night Out West Coast outposts of New York-based ever since Vogue editor in chief Anna Wintour pitched the retailers such as Phillip Lim on Robertson idea in March at a breakfast meeting in Paris, said Karen Boulevard and Judith Ripka on Rodeo Drive Katz, president and chief executive officer. Neiman’s is one are staying open late and uncorking the of the few retailers that will be staging Fashion’s Night Out Champagne. As in his New York and Tokyo events in all its stores nationwide. stores, Lim will unveil five archival pieces he “She explained what she was trying to accomplish, to has re-created with new fabrics and embellish- get a renewed focus on the positives of fashion and to get ments for fall. Ripka will hold a ring auction. people out based on the Paris White Nights event, when the Among many activities at the Fred Segal museums stay open all night,” Katz recalled. “We were very complex on Melrose Avenue: Ron Herman will intrigued and asked if we could get involved on a national showcase one-of-a-kind necklaces by local de- basis, and she was very open to the idea.” sign duo Alison Brooks and Anika Poitier of Fast forward to Thursday, which happens to be the same Brooks Poitier; Fallout Boy lead singer and night Neiman’s cuts the ribbon on its 41st store at The Clandestine Industries founder Pete Wentz Bravern in Bellevue, Wash. will show pieces from the apparel collection, “Our goal is to give people a reason to come out and have and Whitley Kros designers Sophia Colma and a good time and see the latest fashions of the season,” Katz Marissa Ribisi will show how to perfect the affirmed. “If, as a side benefit, we do business that night, fine, oversize T-shirt look. and we hope they will be intrigued to come back and shop.” On Crescent Height Boulevard, accesso- Given broad creative license, the stores came up with ries boutique Roseark will showcase design- events including psychic readings, fashion scavenger hunts ers Mannin, K. Brunini, Deanna Hambro and and art exhibits along with designer appearances, fashion Capstone Couture, along with a meet and greet and accessory presentations, trunk shows, beauty events and with artist Robbie Conal in its gallery. celebrity guests. In Santa Monica, Toms shoes founder Blake Neiman’s in Beverly Hills has two events: a show of the Mycoskie and Trovata founder and creative season’s trends presented by Lisa Love, Vogue’s West Coast director John Whitledge will team up at Toms editor and an exhibit and “Traffik” book signing by fashion headquarters to host a shopping and cos- photographer Norman Jean Roy. tume party in which guests are asked to come The unit in Short Hills, N.J., is going big on entertainment dressed as a famous family. The best dressed with a concert by New York rock band Vicio; a fashion pass- will win a $1,000 shopping spree. port game with prizes; feng shui consultations; a party in — Marcy Medina cosmetics; a fashion show, and cocktails and samplings by local restaurants from steak to cupcakes. — Holly Haber For more, see fashionsnightout.com. 18A WWD, A SPECIAL REPORT, SEPTEMBER 8, 2009 around the world Circumnavigating the globe, charge cards in hand.

paris lights up what’s on tap PARIS — Karl Lagerfeld — the peripatetic designer, photog- Akris: Cocktail party with DJ and a draw for a rapher, publisher and budding filmmaker — will be wearing dress worth 2,200 euros (or $3,147). yet another hat come Thursday night: shopkeeper. Armani Collezioni: Cocktail party. He said he plans to join French Vogue editor in chief Barbara Bui: Cocktail party with Bobbi Brown and Carine Roitfeld to mind the Chanel boutique on the Avenue Crème de la Mer makeup artists. Montaigne in support of the Fashion’s Night Out initiative. Blumarine: Cocktail party and fashion show. “I have no problem doing that. I’m a shopkeeper anyway Bonpoint: Cocktails with DJ and photo exhibit by since I have a bookshop,” said Lagerfeld, referring to his 7L fashion and celebrity snapper Stéphane Feugère. boutique on the Rue de Lille here. Bulgari: Cocktail party. In fact, the designer relishes the prospect of the event, Cartier: Live entertainment with singer Ilhem; which will center on the so-called golden triangle shop- Vogue Japan fashion photo exhibition. ping area bound by Avenue George V, Rue François 1er and Celine: Cocktails. Avenue Montaigne. Cesare Paciotti: Italian buffet. “I think it’s fun. I’m kind of in favor of animation,” said Chaumet: Cocktail party and jewelry display. Lagerfeld, about whom swarms a battalion of TV cameras the Chrome Hearts: Cocktail party. minute he is out in public. Diane von Furstenberg: Nomad-themed party. The designer also plans to plug the shopping festival Elsewhere on the street, more gifts will be offered by Dior: Special display by French Vogue. on cable TV station Canal + with Roitfeld and Christian Kenzo in the guise of Russian dolls during a Russian-themed Emanuel Ungaro: Photography by Steve Hiett. Dior chief executive Sidney Toledano, to be broadcast cocktail party where key looks, chosen by French Vogue’s Emilio Pucci: Cocktail party, fall collection Wednesday, and then hold court on Michel Drucker’s new fashion director Emmanuelle Alt, will be modeled. display with models. radio show on Europe 1, to be broadcast the night of the Louis Vuitton expects to host a fashion show and install a Eres: Cocktail party and special display. event, and filmed live for the Internet. “Now it’s exactly makeup bar courtesy of sister brand Guerlain, with makeup Giorgio Armani: Cocktail party with DJ. like doing TV,” he said, quickly adding, “It doesn’t bother artist David Verdier doing on-the-spot makeovers. Gucci: Cocktail party. me. I’m used to it.” On Rue François 1er, the Diane von Furstenberg boutique Jil Sander: Cocktails and Pol Chambost exhibition. On Thursday, guests at Chanel’s Avenue Montaigne bou- will host a nomad-themed evening inspired by the New York- Kenzo: Russian-themed cocktail party. tique will be welcomed to a cocktail party where Lagerfeld’s based designer’s fall collection. Braziers will light up the Loro Piana: Cocktail party and launch of new fall ready-to-wear will be the main theme. A special display storefront, while the interior will be decorated with rugs and made-to-order concept. chosen by French Vogue editors will showcase one of the cushions with entertainment provided by a live gypsy band. Louis Vuitton: Fashion show and Guerlain signature black tweed jackets from the collection, as well as Extending the gypsy theme, clairvoyants will be on hand makeup bar. a selection of accessories, including a black tweed tote bag, at the cocktail parties hosted by Cartier and Sonya Rykiel. Manoush: Cotton-candy stall and photo stand. pearl necklaces and Chanel’s iconic camellias. Some houses plan to highlight their cultural heritage. Montaigne Market: Cocktail party. Meanwhile, Chanel’s jewelry boutique next door will At Fendi, artisans working for the Roman house will show- Ralph Lauren: Cocktail party. showcase a display of jewels and watches especially select- case the new Selleria handbags and the new fur collection, Valentino: Cocktail party with DJ. ed by French Vogue. while Jil Sander will host an exhibition of French ceramist Zadig & Voltaire: DJ Street Lab. As a thank-you gift, guests will receive bottles of green Pol Chambost, whose Sixties designs inspired the women’s Zilli: Cocktail party. and pink nail varnish from Chanel’s Jade Nail collection, wear fall collection. which was inspired by the runway looks. — Miles Socha and Elena Berton motoring around milan italy’s tree huggers MILAN — La Rinascente’s crown jewel store in Alberta Ferretti: Elizabeth Arden makeup experts will be on hand; the piazza Duomo opposite the city’s cathedral proceeds from the sale of the Eight Hour Cream and a special T-shirt will will host an event on each of its seven floors, benefit Adopt a Tree. ranging from a food-related moment, such as a Champagne bar at the luxury accessories Antonio Marras: Antonio Marras will personalize canvas bags. firm Rodo’s corner, to personalized fittings and product testing at Chantelle. Banner: Lapo Elkann will present his new project, Italian Flags, and Biani “We want our customers to be directly brand limited edition bags will be sold to benefit Adopt a Tree. involved,” said Monica Ferreri, the department store’s communications director. “La Dsquared2: A limited edition T-shirt to benefit Adopt a Tree. Rinascente is a container of different brands, and we are working on coordinating around Fendi: A customizable bag will be on sale to benefit Adopt a Tree. 20 different activities in a consistent, homogenous way.” Galleria Carla Sozzani: A limited edition T-shirt created by Giles Deacon Among confirmed events at press time, and signed by Camila Raznovich, plus limited edition sweaters signed by Polish model-turned-actress Kasia Smutniak, David Shirley of Pringle to benefit Adopt a Tree. the face of the new women’s fragrance Idole d’Armani, will make an appearance on La Giorgio Armani: Limited edition T-shirts to benefit Adopt a Tree. Rinascente’s ground floor, dedicated to beauty and cosmetics. Gucci: Models in fall looks. At the DKNY area, the brand has sched- uled the Cozy Event, where stylists will show Jil Sander: A DJ set with Marcello Brulon, the launch of the new fragrance customers different ways to wear the de- Jil and Julia Restoin-Roitfeld. signer’s iconic Cozy sweater. Similarly, Sonia Rykiel will introduce the designer’s scarf-by- Marni: Three limited edition dolls wearing looks of the season, as well as the-meter in Italy, and Mantero, its precious two shopping bags, to benefit Adopt a Tree. silk scarves. In both cases, stylists will present several manners to wrap, fold and play with Moncler: A limited edition T-shirt with images from Bruce Weber’s fall ad these accessories. campaign. La Rinascente will be in charge of commu- nicating the event, supporting it with billboards OVS Industry: “Art in the Window,” with musician and graffiti artist Kiddy and other visuals. A limited edition bag created Citny, who will demonstrate his talents and personalize T-shirts. for the launch of the store’s new design floor earlier this summer will retail at the special Roberto Cavalli: Eva Cavalli will appear and a limited-edition silk shopping price of 20 euros, or $28.60, to benefit the Adopt bag will be sold to benefit Adopt a Tree. a Tree project. “[Vogue’s Fashion’s Night Out] is a fantastic Valentino: Creative directors Maria Grazia Chiuri and Pier Paolo Piccioli will be idea,” said Ferreri. “It’s not only a commercial on hand and limited edition T-shirts will be on sale to benefit Adopt a Tree. event, but also a boost for Milan, being part of such an international project.” — Luisa Zargani WWD, A SPECIAL REPORT, SEPTEMBER 8, 2009 19A WWD.COM

KaDeWe in Ku’Damm. london’s fun park LONDON — Stores here are gearing up to winkle out the cash from shoppers’ pockets with a program of entertainment — ranging from alternative ice cream stalls to thumping Motown sounds to lessons from designers in how to work fall’s silhouettes — that appeal to all the senses. Liberty has lassoed designers including Jonathan Saunders, Richard Nicoll, Peter Pilotto and Christopher De Vos to entertain and enlighten shoppers. Nicoll and Linder Sterling, the visual and performance artist, will be talking about Sterling’s photography-inspired prints featured in Nicoll’s fall collection. Saunders will be showing customers how to adapt eveningwear to a variety of occasions, while in Liberty’s new Hermès room — the French brand has set up a temporary boutique on the ground floor — British Vogue’s market editor, Emma Elwick, will be teaching customers the tricks of scarf tying. “We wanted to celebrate our fashion fetish customer — the one who has to shop,” said a spokeswoman for the store, which also will be pumping out Motown and soul tunes and opening a bar in the evening. “And we’ll really be pushing our British designers — they are the ones who need the most support on a shopping night like this.” Liberty will wind up the evening with a midnight feast catered by the hot Soho bar and restaurant Bob Bob Ricard. Selfridges will be appealing to shoppers’ sense of taste — and aesthetics — with a boutique called the Icecreamists, offering freshly made ice cream and cocktails. Douglas Little, the founder of D.L. & Co., which sells high-end fragrance and stationery, will be sculpting a 10-foot figure from molten wax as part of a live art installation. For more, see WWD.com. Over at Harvey Nichols, Jemma Kidd, Regent Street Amanda Wakeley, Mauro Orietti-Carella of Zagliani, Tiffany Marks of Lana Marks and Elio Ferraro of Vintage by Elio Ferraro will be chatting with shoppers bopping in berlin about their respective lines, while Jade Jagger will be talking her customers BERLIN — More than 70 stores will take part in through her new Queens of Teens line. Fashion’s Night Out in Germany’s capital city cover- Hussein Chalayan, Henry Holland, ing both western and eastern neighborhoods. Marios Schwab, Emilio de la Morena United for 20 years, Berlin is still a divided and Acne’s Jonny Johansson are just shopping city, with the western Kurfürstendamm a few of the designers who’ll be piling (or Ku’Damm, as it’s known locally) hosting icon- into the Browns stores to woo shop- ic department store KaDeWe and a string of big- pers with their styling, sales, wrap- name boutiques including Chanel, Burberry and ping and bartending savvy. Rolex, along with Camper and Douglas to boot. The designers — who’ll even be The east is represented through the high-end sporting tags that read, “My name Gendarmenmarkt/Friedrichstrasse area, with is…and I’m here to help” — will be French import Galeries Lafayette, and concept running the Browns, Browns Focus, stores such as The Corner alongside Wolfgang Browns Men and Browns Shoes stores Joop’s Wunderkind, Etro and Bottega Veneta, with for the night and helping customers.

Zara and Cos as near neighbors. tim jenkins photo by — Samantha Conti Mercedes-Benz will cross retail borders by providing a shuttle service between the two regions for VIPs as well as 900 Vogue subscribers, who will identify themselves with Thomas Sabo bracelets sent random- selected from the season’s most iconic looks. The dolls and ly with the September issue. A Vogue-designed tote brit list the shopping bags will be sold worldwide exclusively for bag will be sold at participating retailers with profits Alexander McQueen: In-store fashion shows with pieces from Fashion’s Night Out. going to children’s charity Kindernotdienst Berlin. collections past and present. It also has made a bespoke Expected to attend are model Eva Padberg and “egg” chair in this season’s print, which will be in-store Nicole Farhi: The foyer and windows of the store will be designers Michael Michalsky and Victoria Strehle to buy, with only five available worldwide. There will be transformed into a relaxed brasserie serving hot and cold of Strenesse. Champagne and refreshments, and a prize draw to win a bag. crepes, French wine and apple juice. Mayor Klaus Wowereit commended the event for showing off the luxury possibilities of a city known Beatrix Ong: A 20 percent discount and a workshop hosted by Oliver Sweeney: Complimentary shoe-shining services and for its gritty chic, stating: “This kind of event gives the ex-model and model agent Annette Russell on “How to walk whisky tasting with the prestigious Balvenie Whisky as well city a chance to show off what’s here. We also need in heels.” The first 100 shoppers will receive an exclusive as a 20 percent discount. these kinds of special campaigns because, at the mo- goodie bag. Stylist Sara Hassan will be on hand to help ment, purchasing power is not so strong in Berlin.” shoppers select the perfect pair of shoes for any outfit. Prada and Miu Miu: The stores will have specially created Planned events for the evening include gallery window displays and will offer customers new merchandise exhibits from young international artists, presenta- Benetton: A 10 percent discount on all new season products. with a more accessible price point as well as the chance to win tions of new collections from Cartier and Max Mara a Prada studded craquele bag worth 1,365 pounds, or $1,943. Atelier, a scent bar at Jil Sander and makeup ap- Bonpoint: Stéphane Feugère will exhibit his backstage plications from MAC at Boss. Special items created photos from the Bonpoint Fashion Week 2009 show and the Pringle: Scottish artist David Shrigley is creating huge for the evening include a limited edition handbag windows will have a special “backstage” theme. window displays full of his cartoons. Limited edition T-shirts produced by MCM and Michalsky, and a shirt from also will be on sale, with all proceeds going to the Scottish Moschino. German Vogue also will use the event to Chanel: A professional photo shoot in-store, and advice from Foundation. kick off its 30th anniversary, which will be feted in makeup artist Kay Montano and a hairstylist, as well as looks the October issue. styled by Vogue’s fashion director, Kate Phelan. Rupert Sanderson: Customers will take part in creating the High-end high-concept store The Corner Berlin highest heeled shoe in the world, with the final product will get a club feel from Berlin DJ Oskar Melzer. Dior: A special logo with Dior/Vogue covers will adorn the displayed in Berkeley Square and photographed by satellite Co-owner Emmanuel de Bayser said models will windows, and customers will be able to star in their very own the next morning. stroll through the store to give guests a view of cho- photo shoots, modeling current Dior collections. sen fall fashions. Celebrities and special customers Tommy Hilfiger: The store is joining forces with Breast Cancer also can choose to be restyled, with a photographer French Connection: Dermalogica will be providing two Research, showcasing a pink themed night. The windows on hand to capture the new looks. The shop will beauty hubs within the store where customers can enjoy also will display new runway collections and key Tommy have a big-screen viewing of featured designers’ complementary hand massages and face mapping skin Hilfiger pieces. runway collections including Balenciaga, Stella analysis consultations and a Blink eyebrow bar. Customers McCartney, Chloé, Lanvin, Alexander Wang and who spend more than 100 pounds, or $142, will receive a Tod’s: Six Fiat Cinquecentos will ferry people to the West Phillip Lim. Part of the night’s proceeds will go to VIP goodie bag. End. The live band She Keeps Bees will be playing on the Kindernotdienst Berlin. night, and there will be a limited edition color for the classic At KaDeWe, the store’s “Luxury Boulevard,” lo- Gap: Celebrating the launch day of Gap’s 1969 concept Tod’s D bag. cated on its ground floor, will serve customers drinks store with a performance by VV Brown and a chance to buy and finger food as they stroll through Chopard, Tod’s, a limited edition pair of Gap rinsed jeans for 19.69 pounds, Victorinox: Customers can assemble her or his own Original Dior, Gucci and other brands. The watch and jewelry, or $28, with half the profits from all jeans sold going toward Swiss Army knife and knives can be personalized. leather and beauty departments, located on the same the Global Fund to help eliminate AIDS in Africa. level, will stay open until midnight, with special ser- Yves Saint Laurent: The official launch of the Roady bag, vices and extras on offer. LK Bennett: Customers will have the chance to create their which customers can personalize with their initials. Galeries Lafayette will bring a touch of France own vision of the perfect stiletto with guidance from the LK to Friedrichstrasse. Exclusive lingerie from Agent Bennett design team. The winner will have her shoes created Warehouse: A Style Studio will give customers the chance to Provocateur and Elle Macpherson will be highlight- in her size. partake in their very own fashion shoot, with proceeds going ed in the intimates section, while Bellápierre min- to the Crisis charity. eral makeovers and styling tips from Berlin salon Marni: A limited edition series of three collectible dolls and Shan Rahimkhan will take place alongside tunes two doll-printed shopping bags. Each doll has its own outfit Zara: An in-store fashion show. from DJ Nicolino. — Susan Stone 20A WWD, A SPECIAL REPORT, SEPTEMBER 8, 2009

The Omotesando district. indian shopping call NEW DELHI — DLF Emporio mall, India’s first luxury mall in the capital city, will stay open until midnight on Thursday for Fashion’s Night Out. More than 60 luxury brands will welcome shoppers to the mall, which opened last year to cater to Indians’ growing taste for designer goods. The vast marble and glass building, located in south Delhi, houses more than 75 international brands, and a dozen top Indian designers. While Burberry will tempt shoppers with British-themed canapés and cocktails, Indian designer Malini Ramani will conduct tarot readings in her boutique. There will be Champagne and makeovers from Christian Dior and styling sessions for men from Ermenegildo Zegna. Two leading Indian fashion designers, JJ Valaya and Raghavendra Rathore, will “dress up” Mercedes-Benz cars on show at the mall. Prizes from the evening’s drawing will include shoes from Jimmy Choo’s spring-summer collection, a Lady Dior bag and a sari from Tarun Tahiliani. Profits will go to Women IndiaBuilds, a project by Habitat for Humanity that allows women around the world to help impoverished Indian women. yuki kasuga by neighborhood festivals in japan — Mian Ridge photo

TOKYO — Japan’s capital is preparing to inject a bit of nightlife into the Omotesando and Aoyama neighborhoods. More than 200 retailers are participating in Tokyo’s edition of Fashion’s Night Out in some form, staying open until at least 11 p.m. on the evening of Sept. 11. Participants, which range from luxury labels to fast- fashion brands, are hoping the event will entice reticent customers to open their wallets as Japan inches its way out of an economic recession. “I think it’s important for Japan right now because it’s a fashion event that is not just about showing fashion — like in a fashion show — but it’s actually for people to participate in and enjoy themselves,” said Michi Muramoto, a planning director with Japanese advertising agency Asatsu-DK, which is organizing the event with Vogue Nippon. Omotesando Hills mall will play a central role in the evening’s festivities by hosting both the opening and closing ceremony. Television and radio personality Chris Peppler will emcee both events with the support of model Ai Tominaga. The opening ceremony will feature a live music performance by model-turned- pop singer Anna Tsuchiya. Omotesando Hills will also host a silent auction of special items donated by Tominaga and other Japanese celebrities to benefit Kokkyo naki Kodomotachi (KnK), or Children Without Borders. Tokyo’s The Iguatemi mall Fashion’s Night Out commemorative T-shirt, which features illustrations of the cartoon dogs Caperino & in São Paulo. Peperone, also benefits KnK and the Keyaki Fund, en environmental charity. It will be sold at Omotesando Hills and other selected retailers. Makoto Yoshida, deputy manager of Omotesando Hills Management Office, said the mall endorsed the project immediately. mall hopping in brazil “Japanese people love festivals, but there has never been a fashion-themed, neighborhood-wide event Rio de Janeiro — Fashion’s Night Out is taking a two-city such as this before,” Yoshida said. “We needed a place where everyone could come together and enjoy approach in Brazil, at upscale malls in Rio de Janeiro and themselves. So we have offered up our facility as that space, and we want to welcome everybody to it.” São Paulo, as well as luxe emporium Villa Daslu and dozens of Over the course of the evening, shoppers can collect stamps at the various stores when they make a pur- freestanding boutiques in São Paulo’s Jardins fashion district. chase of at least 5,000 yen, or $54. Those with two or more stamps can enter a drawing at Omotesando Hills for “We had expected only one or two malls, at the most, prizes including a red patent leather handbag and gold Converse sneakers customized by Chrome Hearts. and some of the stores in them to take part in FNO, be- Many brands with stores in the Omotesando/Aoyama district are offering up special products for the cause of the investment needed to hold such an event,” said evening. Gucci will be selling eight black python shoulder bags exclusive to its Aoyama store for 288,750 Fernanda Paronetto, executive producer of Vogue in Brazil. yen, or about $3,100 each. Issey Miyake will give Tokyo shoppers a chance to snap up a black knit dress “But the response among malls and boutiques in them was from the fall-winter collection for 50,400 yen, or $540, before it hits stores anywhere else. Pringle of much better than we had expected.” Scotland will offer limited edition charity T-shirts designed by artist David Shringley for 12,600 yen, Most of the FNO hoopla will take place in the main court- or $135, while trendy multibrand boutique Loveless will sell a special Fashion’s Night Out tote bag for yard of each mall, but many stores within the centers are 23,100 yen, or $248. hosting events, from Champagne parties to celebrities hawk- Others brands are taking the freebie route. In Emporio Armani’s case, the store is handing out mouse ing merchandise on the sales floors. pads to commemorate the launch of the brand’s online shopping service. The flagship store of Ice Cream, São Paulo’s Shopping Iguatemi mall is investing 500,000 the label cofounded by Pharrell Williams and Nigo, will be serving up free scoops of its namesake treat. reais, or about $270,000, to stage the event. A light show will Some luxury brands are approaching the event from a technological perspective as well. Bulgari, Celine, take place in front of the mall. In the central court, circus Dior, Fendi, Gucci, Loewe, Ralph Lauren, Tod’s and Yves Saint Laurent are all offering their own logoed acrobats will perform stunts on ropes and interact with im- cell phone operating systems. Visitors can download the programs by scanning their photos at the store. ages on a giant screen behind them. Meanwhile, DJs will en- The service will be free for the evening, after which it will cost 1,050 yen, or about $11. tertain in the corridors and questionnaires will be passed — Amanda Kaiser and Kelly Wetherille around asking consumers, “What is fashion to you?” Those with the winning answers will receive notebook computers and round-trip tickets to Manhattan. Ex-model Adriane Galisteu, now a well-known TV variety on the town in tokyo line Jil Sander Intimate in Japan. show host, will offer shoe suggestions at the new Christian Louboutin boutique, while Isabella Fiorentino, also a former BAPE: From 8 to 11 p.m., customers who Louis Vuitton: The store will open its exhibition model and now host of a TV fashion talk show, will welcome spend 50,000 yen, or about $540, or more in on made-to-order products and craftsmanship, shoppers at the Swarovski Crystal store. the shop get an additional 50,000 yen worth “L’Excellence du Savoir-Faire,” to the public “Because the slump in fashion sales in Brazil has of BAPE goods of their choice for free. for the first time. Model Anne Watanabe, been much milder than elsewhere in the world, we’re the daughter of Ken Watanabe, will cut the taking part in FNO just as much to celebrate fashion as Bobbi Brown: The store will offer customers opening ribbon. to boost sales,” said Carlos Jereissati Jr., president of the free beauty consultations from group that owns Iguatemi and Shopping Market Place, three of Japan’s top makeup Montoak x United Bamboo: United Bamboo the other São Paulo mall hosting FNO events. artists: Eiji Fukazawa, Yasuko is teaming up with popular lounge and Rio’s Shopping Leblon center is investing 400,000 reais, Furuya and Hiroki Sato. restaurant Montoak to present a special “one or $215,000, in FNO. Its central court will feature a talk show week cafe.” United Bamboo products will be with fashion consultants, DJs and a mini concert by Marina Christian Dior: The flagship will for sale at the restaurant, and DJ-model Hico Lima, a Brazilian pop singer. In a contest, an emcee will ask feature a special photo studio will spin a set. shoppers fashion-related questions, with winners receiving where the first 100 visitors a week-long vacation at a Brazilian beach resort. may have their photos taken, Vivienne Tam: The flagship will host two Fashion consultant Costanza Pascolato will be autograph- furnished with a gray sofa and performances by young jazz singer Meg and ing her new book, “Confidential, Secrets of Fashion, Style Dior-themed backdrop. will also hold demonstrations of Vivienne and Well-Being,” at Alberta, a multibrand store in the mall. Tam’s laptop for Hewlett-Packard and offer “As we’re a relatively new mall, which opened in late Jil Sander: See a display of free downloadable games for cell phones. 2006, we’re taking part in FNO, not just to boost fashion the sources of inspiration for sales but to make the mall an even bigger fashion reference the fall collection, along with Zara: Shoppers will enjoy free drinks as a point,” said Daniele Hornos, the mall’s marketing manager. fragrance demonstrations and DJ four-piece jazz band plays three performances At Villa Daslu, top actors from Brazil’s prime-time performances. The night will also at the Spanish fast-fashion brand’s soap opera scene including Murilo Rosa, Tania Kalil and mark the launch of the underwear Omotesando store. Ricardo Tozzi will greet shoppers inside the main court A tote for the evening of the complex. from Loveless. — Michael Kepp WWD, A SPECIAL REPORT, SEPTEMBER 8, 2009 21A WWD.COM

The China Aizel in Moscow. World Mall. is b vel/Cor a hototr P ntide a Atl photo BY chinese fusion in beijing BEIJING — Aiming for a fusion of Chinese art, design and international fashion, Fashion’s Night Out will take over four of Beijing’s toniest shopping malls, which will host a flurry of parties, art exhibits and 100 celebrity appearances. The four malls are home to the Beijing locations of some of the world’s top luxury brands. From the stalwart China World Trade Center shops to the recently opened Yintai “Park Life” Shopping Center in the Beijing Park Hyatt complex, the celebration will keep most shops open Thursday until 11 p.m. or midnight. the russians on show Participation depends on the individual retailer, but organizers say many of the MOSCOW — Considering the impact of the global financial crisis on the Russian hundreds of participating brands will offer discounts and parties with possible ce- economy, Fashion’s Night Out couldn’t come at a better time. lebrity sightings of big-name Chinese stars. Shops at the Peninsula Hotel and the More than 30 stores here will take part in the nighttime shopping event Thursday, Seasons Place mall will also take part in the evening of fashion-focused celebra- hoping to boost sagging sales with enticements of Champagne and strawberries, free tions. Organizers said they chose the four most important shopping locations along hair and makeup consultations, models, celebrities and designer giveaways. Chang’an Avenue, the heart of Beijing. At Tsum, Moscow’s upscale department store, guests will be welcomed from 7 A few examples of events set for Beijing: At the China World Mall, custom-made p.m. until 2 a.m. and treated to a showcase of Russia’s top designers, including art from nine well-known Chinese artists will go on display. At Lane Crawford in the Denis Simachev and Konstantin Gaiday. Seasons Place, staff will raffle prizes all night, and patrons will have a chance to be A free photo session with a local Vogue photographer and makeover by MAC will entered into a travel sweepstakes contest. also be on offer. Tsum is using the event to promote its new Michael Kors corner, In addition to parties and potential discounts, the malls will feature art and cre- giving away Kors leather handbags to the 30 customers who spend the most on the ative window-dressing by local designers and some Chinese art and native-inspired label during the event. design projects. Ethnic Chinese designers Phillip Lim, Anna Sui, Alexander Wang The highlight of the evening will be a personal appearance by British designer and Jason Wu have created a series of limited edition reusable handbags, available Nicholas Kirkwood, who will talk about his new collection and the styles that to a select number of shoppers at each participating location. Proceeds from the bags inspire him. will be donated to an environmental protection fund in China, according to Vogue. Down the street at luxury boutique Aizel, the red carpet will be rolled out — lit- “The purpose of this global event is to remind us that fashion is only one part of erally — until midnight. life,” Angelica Cheung, Vogue China’s editor in chief, said. “At the same time, it also The country’s top celebrities have been invited to the event, and will be led indicates a favorable shopping environment for all of us — whatever way you look by socialite Ksenia Sobchak, Russia’s answer to Paris Hilton. The boutique has at it, the event benefits each and every one of us.” hired a leading DJ to spin for the models who will pepper the event, and guests The event will likely fit well with other recent efforts across China to encourage will be offered Champagne and chocolate-covered strawberries. British designer consumers to spend more in the face of reduced economic growth. China, smacked by Roland Mouret will attend to present his fall collection. The boutique’s top cus- the global financial crisis last fall but still growing strong economically, is aiming to tomer on Fashion’s Night Out will win a dinner with Russian Vogue editor in increase domestic consumption to help make up for its slumping export industry. chief Aliona Doletskaya. Fashion’s Night Out is timed as Beijing’s mall culture seems to be taking root, and — Miriam Melder retail sales, according to official data, appear relatively strong. This year, the gov- ernment has reported steady increases in retail sales across China. But organizers say the event is not just aimed at straight consumption. Cheung said the Beijing event and its elements of Chinese design will help moscow’s events Crocus Boutique: Free desserts Marc Jacobs: Free hair and bring modern and traditional Chinese style to more of today’s consumers. by Nobu. makeup by Toni & Guy for Event locations will feature specially created fashion displays and designs. Agent Provocateur: Champagne anyone who makes a purchase Across the Taiwan Straits in Taipei, events in several locations will focus and other surprises. Denis Simachev: Cocktails and between 9 and 11 p.m. on raising money for charities working with victims of Taiwan’s devastating snacks, and a charity show, as typhoon and mud slides on Aug. 8. Charity auctions and other events will Aizel Boutique: Champagne well as limited edition T-shirts Montblanc: Special deals on branch out from Taipei 101 and a host of other department stores. and strawberries, designed for Fashion’s Night Out. chosen pieces. — Kathleen E. McLaughlin appearances by celebrities including Ksenia Sobchak, Diane von Furstenberg: Free gifts, Patrizia Pepe: Best buyer of presentation of fall line by including signature T-shirts. the night wins a dancing Roland Mouret. lesson with one of the finalists Dior: Each buyer gets a from Russia’s version of a spanish spree Atelier Couture Crocus: Meet professional photo taken. “Dancing With the Stars” or Lebanese designer Tony Ward. four free lessons at any of the MADRID — About 150 stores will participate in Fashion’s Night Out here, which is Emanuel Ungaro: Free desserts capital’s GallaDance studios. expected to attract almost 22,000 people to the city’s three key shopping areas. Berluti: The boutique by Nobu. The areas taking part are Calle Ortega y Gasset, long considered Madrid’s re-creates the feel of a Piaget: The new collection golden retail mile; Salamanca, and the warrenlike streets skirting Calle gentleman’s club. Escada: Win tickets to a is shown. Almirante. Stores in those areas will stay open from 8 p.m. to midnight and performance of “Tosca.” will offer a range of in-store musical activities, open bars, discounts on fall Burberry: Win a Burberry trench. Podium Concept Store: merchandise, celebrities and free makeovers. Fendi: The Peek-A-Boo Cocktails and snacks, and an With a huge outside screen to track the goings-on, Vogue’s tent on Calle Cartier: Champagne and Selleria handbag will be appearance by leading Russian Ortega y Gasset, a small strip of which will close for the night, will host model live music are served as introduced. designer Igor Chapurin. Nieves Alvarez; Spanish designers Roberto Torretta and Angel Schlesser; new items from the Trinity Pronovias’ creative director, Manuel Mota, and jeweler Rosa Tous, said Marta collection are presented. Furla: Free gifts from the Salvatore Ferragamo: Special Corredoira, Spanish Vogue’s subdirector of communications. boutique, and cherries prizes, including a top prize that Missoni’s Lagasca store will entertain Pedro Almodóvar’s “chicas” — with- Cassaforte: Free cocktails. and Champagne. includes a stay at the group’s out the renowned film director — including Bibiana Fernández, who report- Lungarno Hotel in Florence. edly will sell an exclusive handbag for 30 euros, or $43 at current exchange, Celine: Free desserts by Nobu. Hermès: A “master class” for charity, and the store will auction a trip to Milan. on how to best wear a Vacheron Constantin: View the Mango’s Velasquez store will offer discounts of up to 20 percent and free Chanel: View the latest Hermès scarf. boutique’s new Patrimony MAC makeovers. Guests at Tommy Hilfiger can bop to the jazz-bolero combo collections. collection and Kalla watches. Sweet Wasabi, Chanel will set up a sidewalk terraza for drinks and nibbles J.Mendel: Orders for J.Mendel’s and Giorgio Armani’s four stores plan presentations of the fall collection. Chaumet: Champagne, candles fur vests are usually reserved for Van Cleef & Arpels: Every Some stores are taking a wait-and-see approach, however. “Retailers don’t and mood music will turn the the shop’s most loyal clients, purchase comes with a know what to expect. They’re holding back — maybe a little Champagne and boutique into a land of luxury. but on this night any customer unique fairy pin. French music, but in general not a lot of fanfare,” said César Glaria, a retail will be able to order one. representative for David Delfin. Delfin’s Salamanca shop will stay open until Christian Louboutin: Shoe- Wolford Boutique: Win free midnight, but nothing special is planned because the Madrid-based designer shaped candies for all. Louis Vuitton: Live music. ballet tickets. is showing earlier that day at New York Fashion Week. — Barbara Barker 22A starry Jackman Jeffrey NewYork Hug WWD, aspecialreport, september 8,2009 Longchamp L ily h C

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