SARAH WORK EDUCATION CASSIDY- Copywriter/Creative Director, Freelance Stanford University London and Berlin, 2013 - present Palo Alto, 2005 WEI Japanese Studies research Apple ­— Campaign celebrating the 5th anniverary of the App Store on apple.com. Global grant recipient strategy and headlines for advertising and digital marketing kits for Apple Premium Resellers. I’m a writer, so of course I love words. I also love Airbnb — Developed a print, video and digital campaign to encourage hosting. Stanford University images. And ideas. And Blockhead — Created a brand identity, launch campaign and website for new product in a Japanese Studies Center putting them all together to category of its own. Kyoto, 2005 solve problems. Advanced Japanese Other clients include Google, Chevrolet, Garmin and Anna Sui. But I think what I love most is to create things — stories, University of Chicago experiences, emotions — Senior Copywriter, Jung von Matt Chicago, 2004 that are worth something. Berlin, 2010 - 2012 B.A. with highest honors in both History and Cinema Mercedes-Benz — Global brand campaigns for the SL and SL AMG. Studies

Nikon — Global brand campaigns for COOLPIX and 1. Waseda University Tokyo, 2002 Copywriter, Wieden+Kennedy Intermediate Japanese Shanghai, 2006 - 2009

Converse — Rebranded Converse and launched their first three campaigns in China and Asia-Pacific. Created China’s first ever music road trip and supported local rock bands along the way with an interactive site (and a collaboration with Dazed Digital). In a tribute to fans around the region, our music site brought together underground indie bands in 11 countries.

Nike — Award-winning work leading up to the Beijing Olympics, from a 6-episode Kobe Bryant reality show broadcast on CCTV with interactive site connecting basketball fans, a Ronaldinho football site dedicated to supporting participation in the game, a Beijing LANGUAGES Marathon minisite and viral course video to inspire and educate a billion potential runners, and an in-depth digital journey to bring Nike athlete training to China. Excellent English Nokia — Created local and global campaigns that helped to win the pitch for W+K. Once-admirable Japanese Practical Chinese Reluctant German sarahcassidywei.com Consultant, McCann Erickson Imparfait French [email protected] Shanghai, 2006 When words fail me, +44 7707 121211 Created brand identity with ECDs for their new boutique agency Can Create. I take photographs.