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By the Numbers Vogue Magazine The glossy has spawned an industry of imitators, two documentaries, a major Hollywood film and, perhaps most enduringly, a modern dance craze. Itís also gone through some serious changes over the course of its 121 years in print. In recent years, the fashion bible has traded willowy models for celebrities of all kinds, a trend that reached its apex in April when the left-leaning, Chanel-shaded Brit Anna Wintour (the magazineís seventh editor in chief) decided to put ó gasp! ó a reality star on its cover. But even with young upstarts nipping at its Manolos, the periodical that popularized tights and the L.B.D. continues to thrive under its time-tested principle. That is, while other magazines 15 teach women whatís new in fashion, Vogue teaches them whatís in vogue. Approx. age at which Anna Wintour Here, a look at the facts and figures behind fashionís foremost franchise. — JEFF OLOIZIA established her signature bob
$200,000 13% Wintour’s rumoredored annual clothing allowance of covers featuring celebrities during Wintour’s first five years 916 PagesP in the Favorite cover model by editor: SeptemberSepte 2012 issue, Anna Wintour: Vogue’sVogue largest to date 93% AMBER VALLETTA Vogue’sVoVogue’gue’ longest tenuredd editors:editors: of covers featuringg celebritiesc 17x over the last five years (still on the masthead)d) Diana Vreeland: Anna Wintour – 29 years A samplingsampling BRIGITTE BAUER Phyllis Posnick – 27 years of the 19 exotic exotic & animalsanimalsimals in fashion fashion JEAN SHRIMPTON Grace Coddington – 26 years 19x each spreadsspreads Hamish Bowles – 22 years alongsideala ongside famous famous Reigning cover queen ladies:ladies:dies: 37 CheetahC (Kim Basinger, April ‘88) Number of years the longest ElephantEle (Keira Knightley, June ‘07) 26 reigning editor in chief served (Edna Woolman Chase, 1914-1951) SkunkSk (Reese Witherspoon, June ‘03) Number of times Lauren Hutton has fronted the magazine GibbonGi (Marisa Berenson, March ‘65) 8 (Nastassja Kinski, Oct. ‘81) Number of years Diana Vreeland PythonP was editor in chief (1963-1971) GUILTY PLEASURE? 1
Number of hashtags MULLAN; RABBANI AND SOLIMENEPHOTOGRAPHY/WIREIMAGE/GETTY IMAGES;VICTOR BOYKO/
12.5% OF PRINT READERS ARERE C that have appeared on the cover MALE, BUT ONLINE 42% ARE.E. BoldfaceBoldface namesn ames whowh (April 2014) workedwo k for Vogue: #worldsmosttalkedaboutcover Ali MacGraw Isabella Blow 1974 Ratio of profiles on Alexander Wang Year Beverly Johnson became the first Democrats to African-American Republicans since 2000: Sean Avery woman to appear on the cover Joan Didion 3 : 1 Earliest known cover model: ‘‘All I did my first year at TOTO KOOPMAN Vogue was Xerox.’’ 3,000+ The biracial, bisexual model-turned-spy graced Vera Wang, who climbed from assistant to Approx. number of fashion shows Anna Wintour
has attended on behalf of Vogue M PATRICK IMAGES; STAWIARZ/GETTY ASTRID LEFT: CLOCKWISE TOP FROM FRENCHSELECT/GETTY IMAGES; JEWELL/COURTESY TAYLOR OF VOGUE.COM; NAST HOYNINGEN-HUENE/VOGUE/CONDÉ GEORGE GIANNI IMAGES; STOCKDEVIL/GETTY PENATI/VOGUE/CONDÉNAST; FRANCESCO SCAVULLO/VOGUE/CONDÉ NAST; the cover in August 1933. fashion editor between 1972 and 1987
132 T: The New York Times Style Magazine