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Day 2 | Aug 27, 2015 51 Growing the Pie 6 No More Secrets 9 Lucky 13 58 Head Spinning The Official Eurobike Newspaper | www.bikeshowdaily.com Day 2 | Aug 27, 2015 No more secrets Growing the pie 6 SRAM opens up about its e-groupset 51 Advocacy brings big money, ECF says Lucky 13 Head spinning 9 13 companies get top Eurobike Awards 58 MIPS helmet system expands Find your saddle with our DiMA SELECTOR & TEST IT YOU DIMA DIMA SELECTOR SELECTOR APP × APP × IOS WILL FORGET ANDROID ABOUT IT www.sellesanmarco.it COME VISIT US AT Follow us : #sellesanmarco B–3 405 facebook.com/sellesanmarco EUROBIKE Thursday, August 27, 2015 3 What's on today Table of Contents All Day Events Vox Pop 10:00-12:30 How much support does cycling receive from your government? ........5 Curana (B4-206) ExtraEnergy Stage (Foyer East, 1st floor) Limenvisual – Alexander Stragier Session Pedelec World Market Young Belgian artist creates an art With EnergyBus.org, ExtraEnergy.org, SRAM’s e-gruppo is vaporware no more installation, projecting some of the ElectricBikeReport.com and Greenfinder.de. The wireless electric groupset from SRAM is now official .................. 6 company’s latest developments. 11:00 Guru (A6-201) Foyer East Lucky 13 win Eurobike Awards Matt Steinmetz and Simon Van Eurobike Fashion Show 12 companies take the gold; Schwalbe gifted with green ................... 9 Langenhove See the latest collections at Eurobike’s Two fit specialists and sports scientists famous high-energy Fashion Show. working at the highest level join Guru for Anybody got any locks we could borrow? the day. 11:00 $35,000 of bikes get stolen from Marin ……........................................11 Room London (Foyer East) Foyer East (1st floor) Audio Augmented Reality with Bike LEV components special exhibition Sharing Services A girl’s best friend? Talk by Marc Schweickhardt on Bluetooth Look for the blue diamonds to find Lazer's new women's line ............12 Nutcase (FG-AK2) audio and bike sharing. Nutcase Unframed – Live Art for World Bicycle Relief 11:00-13:00 Using his knoggin Three internationally renowned artists will Lightweight (A3-219) Hugh Davidson navigates Knog into other markets ............................18 be painting canvases throughout the show Jan Ullrich that will be auctioned for World Bicycle Lightweight invites the legendary German Relief on Saturday. road rider to its stand. Killing the dead spot Inventor’s eccentric chainring is a Tour de France winner ..................20 Scheduled Events 11:30 Room Schweiz (Foyer East) 09:00 Twin Advocacy is the key Room London (Foyer East) The Twin Project, aimed at developing ECF hosts Advocacy Summit today to grow cycling ............................51 See Better By Bike – sightseeing in the city e-bike training for dealers and mechanics, by bike will present its work so far. Talk by Louise Böhler of the AFDC Posh nosh 11:30-12:30 Do you want schnapps with that? Post-show eats (and drinks) .........56 09:30-12:30 THM Carbones (A2-205) Room Berlin (Foyer East) Jacob Zurl Seminar A: Bicycle Trade Basics / bicycle Meet the extreme athlete at the THM Plastic fantastic industry Carbones stand. Will all bikes be made this way in the future? ....................................57 German bike industry tips from Lübeck & Blume Management Consultancy. 12:00 In German with English translation. Evoc (B4-201) Fast enough to make your head spin Registration required – visit www.Eurobike- Danny MacAskill MIPS finally hits the mainstream with helmet brands .......................58 Show.com listings. The trials superstar presents his new travel collection. 10:00 TONIGHT Selle San Marco (B3-405) 12:00 Cedric Gracia Room London (Foyer East) 0 TODAY 0 Gravity MTB star Cedric Gracia joins Selle EnergyTube – the battery system of the 16 C (61F) San Marco for the launch of the 2016 Dirty future August 27 Generally clear gravity MTB saddle Talk by Johannes Dörndorfer and Ruddier Nierescher of EnergyTube Friedrichshafen 10:00 TOMORROW Room London (Foyer East) Continued on page 8... 0 0 0 Brand Storytelling 29 C (84 F) 0 Content creation workshop with Steven B. 29 C (84F) Cook of Edenspiekermann AG. Mostly sunny Mostly sunny A GUIDE TO EUROBIKE STAND NUMBERS A & B = MAIN INDOOR HALLS FG = OUTDOOR AREA WEST “FREIGELÄNDE” FG-0 = OUTDOOR AREA EAST “FREIGELÄNDE OST” FW = FOYER WEST F0 = FOYER EAST ZH = ZEPPELIN HALL EXIT THROUGH THE SOUTH END OF HALL A2 ZEPPELIN HALL ÜO = EAST PASSAGE EAST ÜO OPEN AIR AREAS WEST ENTRANCE MAIN ENTRANCE 4 Eurobike Show Daily LIVE FROM THE SHOW Thursday, August 27, 2015 Industry leaders mount a mass ride for advocacy Vox Pop Dozens of industry leaders, including principals of the Accell Group, How much support does cycling receive from SRAM, Cycleurope, Pon, Shimano, Tern and others, rolled into your government? What more should they do? Eurobike yesterday morning as part of a mass bike ride to show their unified support for advocacy. Marko Mac Simenc Johnny Lai MTB Galaxy Satori Soca Valley, Slovenia Hsinchu Hsien, Taiwan I’m from Slovenia and cycling doesn’t I’m from Taiwan and I can definitely say really receive any support from the the government is promoting cycling as a government apart from some funding for healthy activity. Bicycles are very popular the cycle racing association. There are a in Taipei. We have had the city bike lot of races in Slovenia, but the support scheme now for around five years. The for these is more helping with paperwork first hour of use is free and the number of rather than financial backing. We do have people cycling in the cities has increased bike parks but these are mostly private as a result. In many parts of southern Nearly 200 industry leaders and local officials joined a morning ride ventures. Tourism is a very important Taiwan, people still use bikes as their to Eurobike to support cycling advocacy efforts. source of revenue to Slovenia, and now main form of transportation. “We want the first message to the membership and double its financial local councils are putting pressure on show to be advocacy. Through this, support from members. The CIC the government to help build cycling we grow the market,” said Kevin currently has 33 industry members infrastructure. Mayne, director of development for the who provide close to €1 million a year European Cyclists’ Federation. The ECF in financial support. He called for 100 sponsored the ride through its industry member companies and €2 million in organization, the Cycling Industry Club support. (CIC), and is hosting the Advocacy One of the top executives at the Summit this afternoon (see related Accell Group, chief operating officer story, page 51). Jeroen Snijders Blok, agreed. Nearly 200 riders met at the main “If you make money on cycling, you Maxim Larionov Friedrichshafen train station and took a should support advocacy, because it’s in Sport Division LLC Moscow, Russia leisurely jaunt through the streets and your interest,” Snijders Blok said. bike lanes — and past traffic that had Mayne said the brief display of unity Avery Liu Enoeco E-Mobility Ltd I have three bike shops in Moscow. already jammed up — to the trade show was not only a good message, but a fun Jiangsu, China There have been some improvements halls. time as well. to the roads in the city, but the Russian “We care about advocacy. Advocacy “I know when you all go back in In China most people choose government is slow to help the promotion for us is about putting cycling on the the show halls you’re all going to be e-motorcycles (not pedelecs) over bicycles. of cycling. There is a city bike scheme all agenda,” said Tony Grimaldi, the CEO ferocious competitors and fight for People use them everywhere. Cycling right, but it is only available in Moscow at of Cycleurope and chairman of the CIC. market share, but a bit of unity is for pleasure is becoming more popular, the moment. ECF president Manfred Neun actually a great thing for us to do,” he with large groups of people meeting in I would like to see the government help said the CIC is looking to triple its said. n DM the cities at the weekends to go on long develop bike parks where people of all spins. As far as I can see, the government ages can go and learn to ride the off-road doesn’t seem to be doing anything specific tracks. I would also like to see free entry to promote cycling at the moment. to these parks. There are many people interested in the sport in Russia, but we lack suitable facilities to promote the sport properly. Elizabeth Leniec Rekibiker, The Recumbent Experts Poland In the bigger Polish cities, like Warsaw Shibli Shiraz Sandal where I’m from, we have the city bike Laurels Company (Private) Ltd, scheme for free cycle rentals. It is a Sialkot, Pakistan government-backed scheme and has been running for about three years now. I make cycling gloves in Pakistan, The scheme has definitely increased the which is still classed as a Third World number of people participating in the country. The government’s promotion sport. of cycling is in the form of support for On the last day of each month, people the industry. Companies get government who enjoy cycling meet in the Warsaw support to set up dies and molds for the city center and ride around 20 kilometers manufacture of bicycle components and on closed roads. The local authorities are accessories. They don’t actively promote actively involved in organizing of these cycling itself. So the promotion of cycling events. Both the Polish government and is left to the sporting organizations and the people who take part in the events the bicycle manufacturers. are united in promoting the bicycle as an alternative mode of transport, especially for commuting to work.
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