The Official Eurobike Newspaper | www.bikeshowdaily.com Day 1 | Aug 26, 2015 A sunny disposition ... A big turn at Rotor 4 Eurobike opens to upbeat outlook 10 Rotor premieres hydraulic groupset ... on a Sunshine Day Greater Scott 6 Demo Day delights under blue skies 34 $92 million investment spurs growth Wednesday, August 26, 2015 3 What's on today Table of Contents All Day Events 10:00-10:45 Sunny Disposition Eurobike Academy (Room Rom) The lights are on ‘go’ for Eurobike ........................................................4 Curana (B4-206) MIPS Brain Protection System Limenvisual – Alexander Stragier New helmet design with MIPS’ Johan Thiel VoxPop Young Belgian artist creates an art Demo Day attendees spill the beans on their favorite test bikes ............5 installation, projecting some of the 10:00-10:45 company’s latest developments. Eurobike Academy (Room London) Sunny delight Sell More e-Bikes to Businesses and Cities Record-breaking attendance at yesterday’s Demo Day ............................6 Guru (A6-201) with CycleLogistics (session 1) Matt Steinmetz and Simon Van Workshop with Randy Rzewnicki, sponsored Rotor turns a new leaf Langenhove by the European Cyclists’ Federation. In Spanish components maker launches a new groupset .........................10 Two fit specialists and sports scientists join English. Guru for the day. 11:00 Bike security High-tech solutions to preventing bike theft......................................... Foyer East (1st floor) Foyer East 16 LEV components special exhibition Eurobike Fashion Show See the latest collections at Eurobike’s By Royal appointment Scheduled Events famous high-energy Fashion Show. Dutch king to open new Gazelle factory .............................................26 09:00-09:45 11:00-11:45 No longer in the pink Eurobike Academy (Room London) Eurobike Academy (Room London) Floral prints are out, tech features are in ..............................................30 Bike Sharing – Rivalry or Opportunity? E-Bikes from First Hand – Opportunity for With Burkhard Stork, in English. the Trade and Manufacturers? Back to school With Vinzenz Gantenhammer of Speiche24. You’re never too old to learn: Eurobike Academy goes on the road .....33 09:00-09:45 de. In German. Eurobike Academy (Room Rom) Great Scott Chinese E-bikes Market Report 11:00-11:45 Globalization is the goal for a rejuvenated Scott Sports .......................34 With Jean Chen Ding Wu of ExtraEnergy. Eurobike Academy (Room Rom) org, in English. E-mobility Trends and Changes in Digital New spin put on carbon wheels Retail – How to Master YouTube Marketing What’s new for carbon hoops? ..............................................................38 10:00-10:30 With Videobeat Networks GmbH’s Andreas Rotor (A1-202) Groke. In English. Big in Belgium Matt Goss and Andy Stauff, MTN Qhubeka Bike brands want the world to love cyclocross .....................................40 Learn about the first African team to enter Continued on page 12... the Tour de France. Power to the people Success of the e-MTB category took many by surprise .........................56 Mid-drives at full speed Mid-drive motors are propelling e-bike category forward ...................58 TONIGHT 0 TODAY 0 14 C (57F) August 26 Generally clear Friedrichshafen Nutcase (FG-AK2)- Nutcase Unframed – Live Art for World Bicycle Relief TOMORROW Three internationally known artists – Jobert Cruz (Philippines), Carla Bartow (US) and 0 0 0 Tiago DeJerk (Brazil) — have designed Nutcase helmets, and paint canvases throughout 27 C (80 F) 0 the show to be auctioned for World Bicycle Relief on Saturday. 29 C (84F) Mostly sunny Mostly sunny A GUIDE TO EUROBIKE STAND NUMBERS A & B = MAIN INDOOR HALLS FG = OUTDOOR AREA WEST “FREIGELÄNDE” FG-0 = OUTDOOR AREA EAST “FREIGELÄNDE OST” FW = FOYER WEST F0 = FOYER EAST ZH = ZEPPELIN HALL EXIT THROUGH THE SOUTH END OF HALL A2 ZEPPELIN HALL ÜO = EAST PASSAGE EAST ÜO OPEN AIR AREAS WEST ENTRANCE MAIN ENTRANCE 4 Eurobike Show Daily LIVE FROM THE SHOW Wednesday, August 26, 2015 Industry officials say the future is sunny, thanks to e-bikes and the mobility trend Yesterday’s sunny weather wasn’t confined to the outside at Demo Day. 2015,” he said. “The common factor in all those Reisinger noted that this year’s countries is the e-bike,” Takens said. Eurobike hosts a record 1,350 exhibitors. “It’s not only Germany. It’s not only the The Eurobike Awards received more than Netherlands. We really see it in all the 500 submissions, another record. countries in Europe.” In the 10 years he has been involved Speed pedelecs — e-bikes that can with Eurobike, it has moved from being reach assisted speeds of 45 kph (28 mph) a sports-oriented show to one more are promising but regulatory issues could oriented to mobility in general. hamper their growth. Eurobike has lost three major Takens said one problem is the exhibitors in recent years: The American requirement that current regulations brands Trek and Specialized, and German in require speed pedelec riders to wear importer Sport Import. motorcycle helmets. “Of course it’s a pity that [longtime] “We are afraid we’ll lose this category partners don’t show up at our trade if consumers have to wear an integral show. But at the other hand, you can see helmet,” he said, referred to the kind that the glass is half full or half empty,” of closed helmets used for motorcycles. Reisinger said. “This is an opportunity to People who like to ride speed pedelecs win over new companies.” are mobility users. “People do not like to While the bigger brands have chosen wear integral helmets.” to host exclusive events for their retailers, Scott Rittschof, senior vice president Reisinger said they are missing something and general manager of Cycling by not being at the show. Sports Group — the parent company “They’re giving up something if of Cannondale — said his company’s they don’t come. We have about 2,000 European business has been steady but journalists here. We have 40,000 to “not wildly increasing.” Accell Group CEO René Takens 45,000 expert trade visitors, and this is “Perhaps that’s because we are something that companies can use as a not quite as developed in the e-bike Inside, industry officials were radiant said Stefan Reisinger, head of Eurobike. platform.” categories as some of my competitors about business conditions, as they spoke “It’s been a very good bicycle year until The German market is booming, are,” he said. at the industry panel that traditionally now.” Mid-European markets had a officials said. Siegfried Neuberger, The group’s standard bicycle business takes place on the day before Eurobike. “great summer,” with particular growth manager of Zweirad-Industrie-Verband, has been very strong, particularly in such “I think the atmosphere is very good in e-bikes. said bicycle sales rose 2 percent during markets as Brazil, Japan and the U.K. in the industry. It’s excellent, actually,” “The lights are on ‘go’ for Eurobike the first six months of the year. Asked about the future for e-mountain He’s expecting the growth to continue, bikes in the United States, Rittschof said led by a boom in e-bike sales. progress is likely to be slow because of ZIV expects some German e-bike sales complicated issues involving access to to reach 520,000 this year. public lands, where many of the prime René Takens, CEO of the Accell Group, mountain biking trails are located. said Germany has been the highlight for “We’ve got a quandary, a challenge his company as well. there,” he said. Accell’s sales in Germany rose 22 “Years ago, before e-bikes were on percent during the first six months of the anybody’s mind, there was a distinctions year. “That’s a lot,” Takens said. made between a motorized bicycle and a Accell, an international company mechanized bicycle. It was a line that was that’s based in the Netherlands, said lobbied for very hard and with quite a lot Germany and the Netherlands now are of success,” Rittschof said. responsible for about the same amount of But now it’s biting us, because now sales. The two countries together account we have to go out and face that same for half of Accell’s sales. argument, but the bicycles we’re pushing Other countries haven’t been as for are now motorized,” he added. “I strong, he added, with Holland being think we will find a way to address that stable and other larger markets, such as argument with time, but I will say that it France, Italy and the U.K., increasing by will take time.” n DM a smaller amount. From left: Siegfried Neuberger, René Takens, Scott Rittschof, Ulrich Gries and Stefan Reisinger at yesterday's Eurobike Industry Discussion Panel Wednesday, August 26, 2015 5 Vox Pop What did you come to test at Demo Day? Joern Lies Alan Bovet Bike Department Ost Outdoor Gear Canada Leipzig, Germany Montréal, Canada I didn’t come with anything specific The No. 1 thing I came to check in mind, but I started by looking at out is road bikes with disc brakes, De Rosa and Bianchi — I’m mainly followed by 27.5 plus-size mountain interested in road bikes. The one I bikes. Having tested them, I found have just tested here at Demo Day some variation in stability and is perfect. It’s a Bianchi equipped performance. Of the road disc- with Di2. It was my first time to equipped bikes I tested, I liked the try a Di2-equipped bike. Moreover, new CAAD 12 from Cannondale. I usually ride steel bikes and I am We are still looking for more very impressed with the lightness to try out. I’m hoping to find and handling of the carbon frame. a revelation in terms of a high performance road disc, but so far we haven’t found it.