Serving the Better Interests of Commercial

VOL. L NO. 56 NEW YORK, N. Y.. WEDNESDAY, APRIL 28, 1937 FIVE CENTS Five-Day Week for NBC iFive-Day Week for Announcers, Pro­ KMOX AND KWK BATTLE AS('al) Bill Advances Lincoln. Neb. - Anti-Ascap bill , ducers, Sound Men-- WNEW Will was advanced to the third reading VIA NEWSPAPER SPACE in the legislative session by unanimous vote yesterday. Follow--Other Union Deals On St. Louis-Intense rivalry between KMOX and KWK reached a new high ------when John Conrad, advertising man­ A five-day week for all NBC an­ ager and special events director for BASEBALL SPONSORS PAY nouncers, production men and sound Thomas Patrick Inc., KWK owners, 4 NEW COMMERCIALS efTects personnel was announced swung a deal with the Globe­ yesterday afternoon by Lenox R. Democrat, only morning paper, for CHI STATIONS $500,000 Lohr, NBC president. Order affects a column of space to exploit the SIGNED fOR WLW LINE all 15 NBC owned and operated sta­ NBC station's programs. Action Chicago- The passion for baseball tions which employ over 300 m en checkmates the deal made recently will cost a pretty penny - a half in these capacities. The new system The "WL W Line," of which WHN will be put into effect just as soon by James D. Shouse, KMOX general is the New York member, has signed million dollars or more-in Chicago manager, and Jerry Hoekstra with as satisfactory schedules can be four new commercials to start be­ this season. On top of the five play­ the Star-Times, afternoon paper. worked out and additional personnel tween now and fall. The first, due by-play accounts every afternoon, all Post-Dispatch, afternoon paper with trained for their respective positions, to begin on or about May 31 , will be sponsored, there are a score or more (Colltlltued Oil Fage 3) pre-game interviews, dugout discus­ Lohr said. sponsored by Bristol-Myers Co. for Meeting of the bargaining commit­ Vitalis, with Pedlar & Ryan handling sions, after the game arguments, Original Radio Opera evening sports summaries, one hour tees of CBS and the "American Guild the account. The other three are of Announcers and Producers" held Franciscan Fathers (Ave Mar i a rehashes during the dinner hour of Is Ordered by NBC an out-of-town gamer and more yesterday morning, culminated in hour) , now broadcasting as a sus­ the Guild obtaining wage and hour tainer to WLW only, but due to be­ roundups far into the night. Gian-Carlo Menotti, young com­ This concentration on sports is concessions for W ABC which may poser whose opera bouffe, "Amelia gin on WHN, WFIL and KQV soon; form the basis for an agreement with Four Way Cold Tablets, for early giving Chicagoland listeners about 14 Al Ballo," was presented with sensa­ hours a day of sports reporting on CBS, Roy Langham, president of the tional success in New York two fall, and a complete football schedule, Guild announced last night. Mem­ (Continued Oil Page 2) six Chicago stations. On days when weeks ago, has been commissioned there are double headers it runs an bership of the Guild will meet later by NBC to write an original opera (Continued 011 Page 4) this week to consider whether the for radio, it is announced by Lenox I • CBS offer should be accepted, re­ R. Lohr, president of NBC. The new WOAI and Ad AgencIes jected, or committees should con­ opera. is to be r:ead~ for its world Starting 8-Week Series Rubinoff's Chevvy Show tinue negotiations. premlere at RadlO CIty by the end From WNEW, Newark, Bernice of 1937. Goes Straight Musical J udis, manager of the station, an­ NBC not only will have first per ­ San Antonio-First program in the nounced that effective Aug. 1 all its formance rights but all radio rights eight-week series being sponsored by Chevrolet Motor Co., sponsors of (Col'ti/!!("d on Fagc 3) for three years, also an option on WOAI and local advertising agencies the Sunday night program which three more original operas by MenottL will go on the air Friday 7-7: 30 p.m. features Rubinoff over the CBS net­ 4 NBC Stations Join from the ballroom of the St. Anthony w ork 6: 30-7 p.m., is completely re­ Paris Expo Buys Time Hotel. Initial broadcast is a co­ vising the format of the broadcast In WOWO Salute May 1 operative affair put on by the station starting May 1. Fred Keating, emcee On Five Stations Here and all the agencies. Succeeding pro­ on the show, is off, and Walter Cassel, Fort Wayne, Ind.- Four NBC sta ­ grams will be aired each week by baritone booked for four guest shots, tions, WJZ, New York, WBZ, Boston, Five stations in local metropolitan a different agency. has been set as a steady member of KDKA, Pittsburg, and WENR, Chi­ area have been signed to air special "The Talent Parade", first show, the cast along with Rubinoff and cago, will contribute to the on e­ programs on the Paris International (ContiHlccd on Pagc 3) t Ccmtinllcd on Pagc 2) hour ceremonies when Westinghouse's Exposition, week of May 2-8. Series w ill be aired on a co-operative basis. .--- WOWO here joins the NBC-Blue bas­ ic network Saturday. At the same Exposition SpO~SOl'S shows, but plu ~s NBC and WOR Expand;ng time WOWO and its sister station, the World's Falr to be held here In I; 1939. Stations carrying programs are I WGL, w ill dedicate new offices and (COlltillllCd 011 Page 2) (COlltillllcdonPage6) In Custom Recording Field

0l.lorn on lllutual Edison "ox 1.011 By HOWARD LONDON Chicago - Frank Schreiber of Radio Problems Aired J. Chicago-Commonwealth Edison. WGN is closing a deal whereby At ANA Conference oldest local sponsor. who just the Mutual network will air ex­ While n o official announcement has finished a Sunday symphony series clusively the popular summer opera been made, NBC a nd WaR transcrip- which had run continuously since concerts at Ravinia Park. local Hot Springs, Va.-Radio problems tion departments this summer will April. 1922. will try a Vox Pop suburb. Chicago Symphony Or­ occupied yesterday's morning session enter the custom recording field in series. three·a-week at 12:15 p.m .. chestra. with such nationally of the Association of National Adver- known guest conductors as Alfred tisers' semi-annual m eeting, w h ich direct competition to World Broad­ starting May 10 over WMAQ. Wallenstein. will be heard in two­ closes today. Talks w ere delivered, casting System, Decca , Jean V. G rom­ Charles Lyon will interview cus· hour perfonnances on Saturday in a closed session, by D. P . Smelser bach Inc. and others, it has been tomers in lobby of public service evenings. of P. & G. on today's radio troubles, learned. CBS, also, due to a r ecent I company's headquarters. A. W. Lehman on rural rad io hab its, amendment to its corporate by-laws, I (Continucd on Page 6) (Conlinucd 011 I'age 3) =2======R A D 10 D A I L y ======W=e:;:::d=n=es=d=::a=y,=A=p:::;::r=il=2=8,:;::;1=9::=37

EDDIE CANTOR WRITES HE following letter from Eddie Cantor to the editor of RADIO DAILY cominG and GOinG T speaks for itself: " First. congratulations on the alertness and entire sefup of RADIO DAILY. Vol. 1. No. 56 Wed .. Apr. 28, 1937 Price 5 Cts. The Radio Editors' Forum. especially. is the most constructive feature­ CHARLES E. GREEN , president of Consolidafed which brings me to the point: JOHN W. ALI COATE Publisher Ra dio Artists, left yes terda y for Hollywood, to "In fhe issue of April 15. Ina Wickham of the Davenport (Iowa) Democrat be gone about a week. DON CARLE GILLETTE Editor mentions as one of her pet peeves the 'trailers' sent out on various pro­ DON HAYNES of Cleveland office of CRA MARVIN KIRSCH : : Business Manager I grams. which are printed and then. without a word of warning. never take bac k home ye sterday , place on the program. Miss Wickham says this happens very ollen on Publisherl tlaily except Saturdays, Sundays A. S. KIRK EBY , managing d irector of Dra ke the Eddie Canfor programs. Hote l, Chicago, in town for day or t wo. and Holidays at 1501 Broadway, ~ew Y"rk. N. Y. , hy 1{ .ldio Daily Corp. J. W. Alicoate. "May I explain our position'? I inaugurated. at no little expense. a ·pre· RICHARD BONELLI , fea tured on " Un ive rsa l rre ~ident aml Publisher; Dunald M. Merser­ view broadcast'. which we hold each Sunday at 12:30. At this time we Rhythm" , Ford Saturday night program, will ~all, Treasnr~r and (;eneral Manager; Chester allow a representative studio audience to fell us by its reaction what to broadcast this week from the De troit Masonic B. Uahn. Vicc-Pr~si"ellt; Charles A. Alicoate. Temple, beca use he's cont ra cted t o sing Secretary; 1\1. .rI. Shapiro, Associate Editor. eliminate and what to elaborate upon for the actual broadcast, Hen ce " Pagliacci" w ith the De troit Civic Ope ra . Terms (Post free) United States outside ot many times I have been forced to remove a song number or even a per­ Creat~r New York, one year, $5; foreign, TOM REVERE , radio director of Benton & sonality because of length. I have been forced fo rewrite certain comedy Bowles, leaves for Hollywood tomorrow. year. $10. Suh~crih~r should remit with order. scenes. etc. All of this. we believe. works out to give us a better show. Atldre,s all communications to RADIO NAT ABRAMSON of the WOR Artists Service DAILY, 15tll Broadway, New York, N. Y . "Although I can readily understand Miss Wickham's annoyance. I know is in Chicago consulting with Frank Schreiber ['hone W[scollsin 7-6336, 7·6337, 7-6338. she will appreciate with me that 'the play is fhe thing· ... of WGN on Mutual band pickups. Cable ad'lrt"ss: Filmday, New York. Holly· wootl Cali f.-Ralph Wilk and Verne Bailey. WERNER JANSSEN and ANN HARDING (Mrs. 642:;' I1011ywoo< l Blvtl. Phone Granite 660i. Janssen) , who returned a few days ago from Entered a~ ~econ,l class matter AprilS, 4 NBC Stations Join 4 New Commercials abroad, have le ft for Hollywood. 1937, at the postoflice at New York, N. Y., EDGAR BERGEN leaves for the coast after untler the act of March 3, 1879. tomorrow's Rudy Vallee broadcast. C"I')'rlphl, 1 YJ7, by Radio Daily Corp. All In WOWO Salute May 1 Signed for WL W Line 1"l!/lrtS reserved. ARTHUR BODANSKY. conductor of the Me t­ I (ColltiJ:nrd from Papl' 1) (COlltillllCd from Paw· I) ropolitan Opera orchestra, and MRS. BODANSKY will sa il for France aboard the Normandie today. I~~~~~~"""""""""""""""""""""""""""""""""""""""""""""~I I studios in the Westinghouse building. with sponsor, although already un­ AL DONAHUE returns from Bermuda after -=11IIIII....l ... ~ ~ 1 ... L I I High city and state officials and der contract. not as yet announced. playing for the Coronation Ball, on May 17 . • r"IIIIIIIII.L-' ~ ~ ~ radio stars will participate in the Eldon Parks, WL W program direc­ 1------program. W OWO has 10,000 watts NOEL COWARD sails foday aboard the Nor­ tor and Frank M. Smith, general mandie. (Tucsda:!', AI'I'. 27) and a clear channel frequency of sales manager of the same station, 1160 kc. will arrive in New York next Mon­ ROY DURSTINE, vice-preside nt and general NE W YORK STOCK EXCHANGE manager of BBD&O , sails today on the Nor­ Net day. They will spend one week here mandie for France. HiS(h Low Close Chg. listening to auditions. Louis K. Sid­ G. K. HOWARD, gene ral manager, and W. K. Am. Tel. & Tel.. 1 1/4 .165% 164 4 1643,4 - Rubinoff's Chevvy Show ney, managing director of WHN has NORTON, assistant to the general manager of Crosley Radio 22 21 % 21 V2 + 3/S General Motors, sail on the Normandie today. Gen. Elect ric 53 % 51 5/ s 52 34 + 1 h Goes Straight Musical already w eed ed out considerable of North American 25 5/s 25 25 V2 + V2 the talent applicants. KATE SMITH will leave f or Washington on RCA Common 9% 9Vs 9% + 1/4 The nex t special ex change p rogram Friday t o spe nd her b ir thday (Saturday) with RCA First Pfd . 71 71 71 + 1 (Colllil1l1l'd jrom Page 1) her fa mily there. RCA $5 Pfd. B ... . . h is orchestra. The show will change scheduled to be heard over the wire Stewart Warner 19% 18 7/s i8 7/s - V8 will be aired tomorrow when a spe­ ELDON PARKS and FRANK M. SM ITH of 1 from a variety program to a musical WLW will arrive in New York from Cincinnati Zenith Radio H 1/4 33 114 34 / 4 + V2 feature devoted to concert and light cial Democratic party dinner ten­ on Monday and remain here a week. NEW YORK CUR B EXCHANGE opera tunes. One guest star per show dered James Farley will be heard Hazel tine Corp. . . through the WLW studios from 10- Majestic 4 31/s 4 + % will be presented, with M adame Nat. Union Radio. . 2% 2% 2Vs - VS Jeritza starting the parade May l. 10: 30 p.m. WESG Installs United Press OVER THE COUNTER Program is a ired over a network of Elmira, N. Y.-WESG on Mon d ay Bid Asked 88 stations, and is handled through WP A "Serenade" Expands began series of two 10-minute news­ CBS A 52 54 Campbell-Ewald. Detroit. CBS B . .. . 51 h 53 V2 "Serenade at Nine" rep 1 ace s casts d aily at 8: 15 a .m. a nd 6: 30 p.m. Stromberg Carlson 14V2 15 h "Serenade at Eight," a program of using United Press teletype repor ts Wm. Hillpot Joining NBC songs and chorals by the Radio exclusivelY. Contract calls for one Division of the WPA Federal year under sponsorship of Van Dyne 2 New WMCA Series William Hillpot, now a m ember of Theater, which has been broadcast Oil Co., distributors of Tydol Gas "Vanishing New Yorkers", dealing Lord & T homas radio production d e­ Sundays 8 p.m. over WMCA. New and Veedol Oil. Glenn Williams is with localites whose occupations are partment, joins NBC Artists Ser vice show will be aired Tuesdays, 9-9: 30 behind the mike after a long com­ disappearing, debuts on WMCA to­ on May 15. Hillpot before en tering p.m., beginning May 4 and will be petitive audition. Williams has a night at 8: 45-9 p.m. as a week ly the production field was frequently twice as long as the previous pro­ background of ten years as news­ feature. h eard on the air with Scrappy grams. paperman and aircaster. He w as Lambert. Tempo King, swing songsters, fea­ formerly ace newscaster at WHP, tured on the Inter-City Express, r e­ 3 W O R Programs Switch Harrisburg. P a., a.nd assistant man­ turns to WMCA in a new series at NBC Spelling Bee at Night WOR has switched spots for three ager at WKOK, Sunbury, Pa., d oing 9: 30 tonight. He also will be heard NBC Spelling B ee winds up its programs. Alfred Wallenstein's "Sym­ sports, special events and features in in "Swing Time and Waltz Time" current Saturday 4: 30-5: 30 p.m. series phonic Strings" goes from Wednes­ addition to news. at 6 p.m. Sundays with Carl F enton's this week and starts a new 9: 30-10: 30 days to Sundays, 7: 30-8 over WOR­ orchestra. p .m. Thursday night series May 6, Mutual. "Jazz Nocturne" moves from fi lling the spot vacated by Town Wednesdays to Sundays 8-8: 30 p.m. Patricia Norman on "Parade" WBNX Bohemian Series Meeting of t he Air. M orton Gould's Sunday program goes Patricia Norman was signed yes­ "Salute to Bohemia", all-Bohemian to Wednesday 8-8: 30 p.m. terday as the femme vocalist on the NBC and CBS "Hit Parade" broad­ program, makes its debut Mond ay New Dramatic Duo H: 30 p.m. on WBNX. Jimmy Voite WOR Fur Co. Denies Charges casts. S he su cceeds Edith D ick, w ho has been recruited from WHK, Cleve­ Radio E vents In c. is introducing a WOR Fur Corp., New York. yester­ resigned to go west for fi lm s. land, to emcee the show, which will new dramatic duo in the team of day filed a general denial to the American Tobacco (Lucky S trike prescnt gu('st stars. First program Georgia Backus and Karl Swenson trade-mark infringement suit brought cigarettes) sponsors, with L ord & will be in English and Czech. in "M oment in Romance", a light against the company in Federal court Thomas as the agency. serial w ith Mexico as the opening by WOR and L. Bamberger Co. WOR locale. in the complaint claims that its call letters are being used by defendant LOUIS ARMSTRONG Girl Quartet Signed by CBS for the sole purpose of appropriating (£EO '~$A YS ; .< 8 :00 to 8 :30 P.M. AND HIS ORCHESTRA the station's reputation and good-will. Columbia Artists Inc. yesterday Broadway Me lody Hour Fleischmann's Yeast, Fridays, signed thc Four S tars, all-girl quartet. starring Col. Jay C. Flippe n NBC Blue, 9 P. M. to an exclusive contract. Quartet will Martin Block Laid Up wi t h Irving Aaronson a nd his ,.,1'1 ,. ·rc/, at I'arum"ullt. . N . V. be heard on Mondays f rom 3-3: 30 Martin Block of WNEW's "Make ~ Commanders, JOE GLASER, PERSONAL MANAGER p.m., Wedncsdays, 5: 15-5: 30 p.m. and Believe Ballroom" is la id up by ..~ WIIIN DIAL",nuAt(D 1010 .ltI. ROCKWELL-O'KEEFE, INC. ~ M -G·M· LOEW·S ,.-::': ' Fridays, 6: 15-6: 30 p.m. illness. ~ ., - ~"""'~ b . ~'t ....c!.t'".;&i,lI =W=e=d=ne=s=da=y=,=A=p=ril=2=8=, =19=3=7 ======R A D I 0 D A I L y======3 NBC, WOR EXPANDING i5-DAY WEEK ON NBC; IN CUSTOM RECORDING OTHER DEALS PENDING Inquiring Far Afield Woman's Side of News tCOlltillllCd from Page 1) (Cl)lIti::urd from Faf/c 1) can enter the recording field on short Leonard L. Hofmann, director of St. Paul-A new show, designed for WHDL, Olean, N. Y. , tried a variation the women and spotted at 3 p.m. technical staff would go on a five­ notice if it so desires. day 40-hour week. WNEW techni­ NBC is now enlarging its tran­ of the "inquiring r eporter " idea, and Mondays through Fridays, goes on at the same time demonstrated the the air over KSTP this week. cians negotiated with the station scription quarters in Radio City and through their own "inside union." recently added Robert Friedheim to station's extensive spot coverage fa- Con~ucte.d by Bee Baxter, who runs its sales staff. Friedheim and Frank cilities, by having the program orig- KSTP s dally. Household Forum:, the While RADIO DAILY is not privi­ Ch izzini, assistant manager of the inate from four different points, three new s~ot .wlll be known" as T~e leged to reveal the details, an im­ department in charge of sales, will where the station has studio facilities Women s SIde of the News, and wIll portant announcement concerning be the advertisers and agency con­ and one covered with its portable- I be filled with interesting news of the shorter hours for station personnel tacts. NBC for some time has mulled mobile unit women, an interpretation of the news will be made later this week by an­ over the possibility of entering the First stre ~ t interview is conducted from the woman's angle, and stories other New York station. custom recording field, and pressure in Olean by staff announcer Freddy with a "hom.ey" angle. from clients within the past few Meyer. Program is then switched to The sho.w IS under a local 26-week On the WHN front, Herbert Pettey months for such a service brought Bradford, Pa., where R uss Brinkley sponsorshIp. and Charles Moskowitz, representing WHN; Harold Katan, Mort Borow of the plan to a head. comes in with an interviewee; then For the same reason, WaR has Sports Oddities the American Radio Telegraphists to the campus of St. Bonaventure Assn., and representatives of the decided to enter the field. When the College, Allegany, N. Y., where Jim st. Paul- A new type of sports transcription service was introduced show, cooked up and presented by WHN technical staff, met last week­ Hayes does the inquiring, and final­ end, according to Katan, and agreed several months ago under the direc­ ly to a city bus or railroad terminal Halsey Hall, sports commentator of KSTP and Minneapolis Journal to negotiate further with the ART A tion of Ray Lyons, WaR develop­ where Dave Jefferies talks. ment engineer, it was thought that sports writer, has taken to the air within the next three weeks. Con­ only instantaneous and a few off­ "Safety Musketeers" over KSTP for a 10-minute shot ference was held on amiable grounds the-line recordings would be made. every week night with a sponsor in and it was also agreed that no WHN Station has made arrangements with Cooperating w ith the Safety Com­ the bag for 13 weeks. engineers would be discharged. mittees of the Salt Lake City Depart­ a Newark concern to produce the Program is "Sports Oddities," dur­ Pettey, however, denies that he or masters and make the prints. Robert ment of Public Safety and the ing which Hall, in rapid-fire colorful Chamber of Commerce, KSL is pre­ Moskowitz was present at the meet­ Clarkson is the WaR transcription delivery, presents odd facts culled ing and all union negotiations are in salesman. senting a series of safety programs from past years and all parts of the titled "The Safety Musketeers." With abeyance until Louis K. S idney re­ Both NBC and WaR have their world in the field of sports. turns from Hollywood about May 15. own respective artist bureaus, pro­ material furnished by the Office of ---- duction departments, announcing Education, Department of Interior at Give Legislators Time In addition to deal with WHN, the staffs and studio space for produc­ Washington D. C., this series of KFEL, Denver, is giving members ARTA now has signed contracts with tion of recordings, so the expense weekly broadcasts Saturday, 4 p.m. of the state legislature a chance to WBNX and WHOM. What the fu­ involved in the expansion plans is is directed against accidents-"Amer­ defend their stands on various meas- tUre plans of the ARTA are, and n il. WaR did have to invest in ica's Public Enemy Number One!" ures via a microphone set up in the what station will next be singled out recording equipment, but NBC will Series is being directed by Irma F . state capitol building five mornings a for a ARTA membership drive, Katan continue to pipe the programs to the Bitner. week. Both pro and con speakers would not disclose. He did say, RCA-Victor plant on East 24th, or are interviewed. Dialers interested I however, that the ARTA has mem­ can produce the show in Victor's Pupils Discuss Current Topics in politics are finding the talks of bers in both CBS and NBC technical studios. Denver - Helen Anderson, school keen interest. employees unions, and that ARTA World Broadcasting in the past has teacher, directs a KOA program, "Too expects to add these groups to its cut and produced over 65 per cent of You ng to Vote," wherein high school "Nerves of Steel" membership in due time. the custom recording work done in students discuss topics in the public A 30-minute series, "Nerves of Another fact brought to light by this country. Regular clients include eye, such as the supreme court ques­ Steel," depicting thrilling careers, has ARTA is that certain New York Chevrolet, Procter & Gamble, Stude­ tion, neutrality, etc. No script is been started by Jim Cox on KFAB, stations are employing radio operators baker, Larus & Bros., Ford Dealers of used, and the opinions voiced are so Lincoln. First show glorified Wild who do not receive any remunera­ America, Sterling Products and a long pertinent that several of the execu­ Bill Hickok, and second dealt with tion whatever, except time on their list of other large corporations. tives of KOA drop their duties and career of Arizona balloon buster radio ticket. At the recent special meeting of flock to the studio during the airing. Frank Luke. CBS stockholders an amendment to In conjunction with the NBC an­ the company's charter was approved nouncement, Lohr said: "Because of which allows CBS the right to enter KMOX and KWK Battle WOAI and Ad AgencIes the irregular hours which produc­ the recording field if it wishes to at Via Newspaper Space Starting 8-Week Series tion men, announcers and sound ef­ some future time. Clause allows for fects men are frequently called upon recordings using either the new as (ContillHed from Page 1) to put in, in the course of their yet undeveloped field of recordings largest circulation, affiliated with (Colltil/lled from Page 1) duties, we feel that the benefit to on fi lm or the standard master record KSD, devotes two sticks of space will consist of outstanding local pro­ be derived from two full days of method now used. Clause reads: for the outstanding KSD programs fessional talent and an orchestra relaxation a week will immeasur­ To pu rchase, lease and otherwise and blackfaces its programs in the u nder d irection of Ernest Hauser. ably increase the efficiency of these acquire, to maintain and operate, and r egular column which also carries S pecial invitations have been sent men, and through them the efficiency to sell, let and otherwise dispose of the KMOX, KWK, KFUO, WEW and to over 600 business men and women of NBC in its service to the public radio broadcasting, television, sound WIL schedules. to attend the broadcast. and its clients." recording, moving picture studios, WTMV, East St. Louis, hasn't been Purpose of the series is to promote plants, and factories of all kinds and able to break into papers here with effective advertising in South Texas. descriptions; to invent, manufacture, its programs. Agencies participating include Bern­ buy, lease and otherwise acquire, to ard M. Brooks, Shea Radio Advertis­ ~ BARON MUNCHAUSEN" maintain and operate, and to let, sell, same; and to produce, reproduce, ing, Lewis Werner, Pitluk Advertis­ and otherwise dispose of any and disseminate, and record aur al and ing Co., Wyatt, Aniol & Auld, Payne all machinery, instruments, imple­ visual images, alone or in combina­ Advertising Co. and Marion Johnson ~ents and devices of any and every tion with each other, by means of Advertising Co. kmd and nature pertaining to the JACK films, records and other devices of ------_. whatsoever name or nature, whether now or hereafter known or discovered. CBS pOinted out that the amend­ STATIONS! PEARL ments were added to broaden CBS' RALEIGH and - corporation charter generally and to The _ . . - - incl ude television broadcasting. Also Morning Bulletin Board KOOl CIGARETTES - CLAUDE SWEETEN - the fact that CBS stock will make America's Perfect Morning I WJZ-l0 P. M. E.S.T.-Friday - application for listing on the New Variety Show NBC Network York Stock Exchange and sOOn split STAR RADIO PROGRAMS. INC. Oir.: A. & S. LYONS, Inc. the stock two for one. 250 Park Avenue New York City =4======R A D I 0 D A I L y ======W= ed=n=e=sd=a=y=, A=p=n='1=2=8,=1=93=7

,...':w I3USI,...':SS t=. T. C. CAJ~J Signed by Stations Cease and Desist Orders WNEW, New York ----- Madison Personal Loan, 52 weeks Under a stipulation entered into of 5-min. daily spots, through Kling­ with the Federal Trade Commission, er agency; Pacific Radio Co., 3 fifteen Percy S. Lucas and Gerald A. Rice, min. musical programs a week, 13 trading as Edison Electrical Schools, weeks, Schillin agency; Abelson's • • • Thomas L. Thomas has been signed as a permanent singer on 1740 University Ave., Berkeley, Calif., Inc. (jewelry), r e new al, 68 spots a "Show Boat" ... . Bing Crosby has been renewed on his program until 1940! will cease using certain unfair meth­ week for 52 weeks, Schillin agency; - at $7.500 per show .... Packard. minus Fred Astaire. may remain on fhe ods of competition in connection with Madison Personal Loan, daily 7-7: 30 the sale of correspondence courses in program, starting May 10, indefinitely; air during the summer .... With that in view. Joe Cook's sponsor. Shell. is Diesel and radio engineering. Dunlap Marathon, 19 weeks, 15-min. looking for other available time . ... Lloyd Pantages. Hollywood gossiper. weekly, through Schillin agency; Edre has auditioned successfully and will be heard via NBC-Red next month­ (beauty salon), 5-min. daily spots on . Baseball Sponsors Pay "Moments With Margo". sponsored .... Mary Eastman has been renewed for one year on her Satur­ Chi. Stations Half Million day Night milk show . . .. Gerfrude Berg is auditioning talent for a new

script show which may go on for the summer . .. . Neila Goodelle opens (Collti.lIIed from Page 1) WlP, Philadelphia in the Persian Room next month .. . . Jimmy Jemail. the inquiring photographer. ext ra seven and one-half hours or so. Adding the national sports programs Gar d n e r Manufacturing (h air is readying a script show for NBC based on the adventures of a news­ shampoo), 4 spots weekly, 6 weeks; outletting in the city, a listener might Webster-Eisenlohr, 15-min. period 6 hound with a camera .... Arthur T. Michand and Joe Helbock are planning keep his ear glued to sports broad­ times weekly, 25 weeks; William a "Swing Concert" for deslifute Joe Sullivan . ... Ozzie Nelson is throwing casts 24 hours a day if they weren't Reinhardt (buildin g and loan), quar­ a farewell parfy tonight at the Lexington . .. . Tim and Irene show may overlapping. All this business pro­ ter-hour weekly, 6 week s; H ighway v ides a daily cascade of 250,000 words emgnate from Chicago during May because of personal appearance com· Mission (religious), half-hour week­ or more daily-enough for three or ly; Tappins Inc. (jewelers), th r ou gh mitments in the midwest. four novels. Shillan Agency, 15 fi ve-min. an­ Heaviest outlay in cash goes of nouncements, five 15-min. programs course to the play-by-play reports and 14 spots weekly. which may be figured running about this way: • • • One wit remarks that there were so many singers at WJJD-Kellogg's Corn Flakes, play­ WOAl, San Antonio the Drene audition that if some one struck a vibraphone twice­ by-play by John Harrington assisted South Texas Cotton Oil Co. (Crus­ you'd hear 40 THEME songs sung simultaneously! . .. . Carbon copies: by some baseball "immortal"-$125,- 000. Some of the immortals are cost­ tene) , through Franke, Wilkenson & (in looks) Edith Wright, Tommy Dorsey's vocalist on the Jack Pearl ing up to $3,000 a week; also the Schiwetz Co., Houston, 3 weekly 15- show-and MRS. Jack Pearl. Heighth is the only deciding factor . ... min. programs; Bohnet Bakery (Mel­ sponsor is advertising heavily includ­ After reading one gag in the Bea Lillie script, Torn McKnight was ing full pages in color in local dailies. a-Toast) , 3 weekly spots, through I WG N-P, Lorillard (Old Gold)­ Payne Advertising Agency; Procter I accused by the reader of having old gags . . .. "You should read the Bob Elson with occasional r elief by & Gamble (Dreft) 5 weekly 15-min. other 75 if you're interested in vintage," was Torn's nimble squelch Jim Fleming; approximately $100,000. transcriptions through Compton Ad­ · _. . "Not necessary," was shot back at him, "I heard Jack Benny and vertising Co.; M itchell Laboratory, WBBM-General Mills and Socony Fred Allen last week." Vacuum alternating day by day, with weekly Newscasts. Pat Flanagan 'and George Sutherland; - ~ approximately $85,000. WlP, Philadelphia WCFL-Texaco with Hal Totten ; approximately $55,000. Gardner Manu facturing Co. buys • • • Billy Jones and Ernie Hare bow out of the "Communify Sing" additional time on WIP to continue WIND-General Foods (Post its test series for a national spot line-up May 30 .. .. Has it been printed that the Jack Oakie show would be Toasties) -with Russ Hodges, $60,000. campaign for Veet (hair shampoo). cut to a half-hour shortly? .•. Don Wilson's third picture will be for Warners. Also using baseball immortals. Takes four spots weekly, May 11- called "Give Him a Hand" .... Igor Gorin. Arlie Auerbach and Ella Logan WJJD, the only newcomer in the field, is being subjected to the most June 24, a similar contract carried will carry on for Eddie Cantor during the summer .... Block and Sully. it locally over WFIL. intensive advertising and exploita ­ is reliably reporfed. will have one of Young & Rubicam's summer sessions tion with a view of prying lose · . .. Bobby Breen's big brother. Mike. 22. will sing in Bobby's next flicker. listeners from the older and estab­ W AAB, Boston lished baseball broadcasters. "Make a Wish" .... CBS actor John Walsh. will have to raise his hand Webster-Eisenlohr, N. Y. (Gir ard WIND, which found sports casting cigars), 78 15 -min. racing results, when he wants to leave the house after June 12- when he weds Roma a great tonic a year or two ahead of through N . W. Ayer; Axton-Fisher Rioci. school teacher. several other stations, though a m inor Tobacco, Louisville, 168 15-min. base­ station, has the biggest array of sports ball programs, through McCann­ broadcasts, a total of seven daily. Erickson, N. Y. WGN has five; WBBM, five; WCFL, four, and WJJD, three. WJJD and • • • Tess (Au'I1t Jemima) Gardell is featured at Minsky's WIND are both owned by Ralph WHO, Des Moines Oriental Burlesque theater this week-in a Vitaphone short subject Atlass interests. Games are sponsored Penn Tobacco Co., Wilkes-Barre, · .. . L ester Lee reports that the Oscar Shaw "One Man Musical" by rival breakfast foods on the two Pa., by Ruthrautf & Ryan, 15-min. will be set for the summcr .... J. Harold Murray, former Ziegfeld stations. WENR and WMAQ, NBC daily "Today's Winners", sports. outlets, do not carry play-by-play singer and air star, has quit show business permanently-and is baseball accounts because of net­ president of the New England Beer Co., in Hartford, Conn ..... He work commercials. won't appear on any stage unless it's a benefit performance-and then only on one condition . . .. that he be permitted to say that " I Benj. Darrow to Teach am here today as president of the New E. B. C. , makers of-Beer, Columbus, a.-Benjamin H. Dar­ the finest money can buy." He doesn't accept money for his appear­ row, director of th e Ohio education B S department's "School of the Air", ance, naturally. will teach classes in r adio education at Southern Methodist University for six weeks, beginning June 3, and later April 28 will go to the Un iversity of Texas. Grf'('ling.~ from U(/(lio lJaily to • • • Contracts are expected to be signed within the next ten days Darrow was recently re-appoin ted Lionel Barrymore radio chairman for the National Joan Blaine to present Yascha Bunchuck with a symphony swing band via CBS with Congress of Parents and Teachers Baby Rose Marie. for a tire concern .. " for an additional fou r years. W== e=dn=e=s=da=y=, =A=p=ril=2=8=, =19=37======R A D I 0 D A I L y ======5

I WITti Tti~ I f3U~JT-I~f3 I ----- HITNEY BLAKE, New York Week Committee in an address dur­ Wmusic publisher, has done some­ ing the "Magic Key" of RCA program LARRY COLLINS, booked by Cen­ thing unusual by having a "hit" tune Sunday at 2 p.m. over the NBC-Blue tral Artists Bureau, Inc., for Joe By ADELE ALLERHAND - before it even came otI the press. network. More than 25 special festi­ Cook program, May 1 (NBC-Red, . . ' It's a love song t itled "You're a H it!" val pr ograms, 60 regular NBL' pro­ 9: 30 p.m.) . SOME of the buzzmg m our ears has Blake expects it t o make the " Hit grams and a score of sponsored musi­ LYDA ROBERTI and PATSY KEL­ been anent the possibility of "New Parade" without trouble. Another cal programs will be dedicated to L Y. on Elza Schallert program, April York Woman" mag going on the air .... Blake number, "Stand by for a Rad io Music Week . 30

I Vl2(),"()TI()~ I • No. 31 ill 1/)(' Srrics of Who's Who ill 1/)(' IlldllSlry • Citizenship Essay Contest ILLIAM J. "BILL" SCRIPPS. radio director of The Detroit News. and Uncle Don, who just concluded a I late manager of WWJ. really is responsible for there ever being a successful safety contest among chil­ NEW drama serial, "John Martin, dren in cooperation with the New W WWJ. Still in his early thirties. "Bill" is recognized as a real radio pioneer. He was still in short pants when he got the idea that he A M.D. ", started Monday on KY A York Police Department, inaugurated and the CRS network, five times a new contest among his club mem­ would like to have a radio transmitter. a very new thing at the time - a plaything for weekly. Bob Stanley of CRS pro­ bers over WOR on Saturday at 6 duction staff wrote it. Lois Hamp­ p.m. amateurs. "Bill" had heard a lot about radio. for his grandfather. James E .. founder of The ton, Ivan Green, Robert Adams and The contest, which will run for Detroit News. and his father. William E.. now Marjory Smith in cast. four weeks, will have for its topic, president of The Detroit Evening News Asso· J. Clarence Myers was among "How I Can Be a Better American ciation. both had given much financial and those who left for Los Angeles to Citizen." The children will be asked moral aid to Detroit inventors in the radio attend the new KEHE studio dedica­ to write an essay on the above sub­ field. To make a long story short. "Bill" got tion. ject with weekly prizes awarded to his transmitter and put it to work. Then "Picture That," new show featuring the best one submitted. The two he and his father got the idea that. instead music of the movies, went on the grand prize winners will be flown to of a plaything. radio might be used to enter· CRS network stations Monday night. Washington with Uncle Don in a tain. inform and educate. A second trans­ Walter Rudolph's orchestra, Cora Lee plane piloted by Captain Eddie Rick­ mitter was installed in The News sports de­ Scott and Dave Keene are in the enbacker of Eastern Airlines to meet partment to report the latest in that field. A show. President Roosevelt. They will also little later. a larger transmitter was installed "Microphobians: ' the aspiring an­ tour Washington and be entertained Responsible for the in what then was The News' attic-and WWJ existence of WW J . . . . nouncers program, has switched from there. was born. Aug. 20. 1920. with the broadcast Monday to Sundays at 3 p.m. over If children outside of New York . of the experimental programs. the World Series games. and the November KY A and CRS network. win the contest arrangements will I election returns. Then followed a long period of education for "Bill." but be made to fly them directly to radio was not forgotten. and when Manager Jefferson B. Webb died. "Bill" Harpsichord Group to Return Washington where they will be met Scripps took off his coat and went to work. He carried out Webb's new by Uncle Don. Manuel- Williamson Harpsichord !ltudio plans. built the finest broadcast house between New York and ensemble, recently on the NBC-Blue Chicago. and turned the station responsibility over to Easton C. Woolley. be· schedule, will be heard again start­ coming himself radio director of The Detroit News. ing May 4, probably at 10: 30 p.m. Recipe Book The classical music group has been St. Paul-With hundreds of lis- airing out of Chicago. teners requesting recipes from Bee grams. Trailers, kept up to date, are Benny Fields for Disks Baxter as a result of her Monday run in six Fox houses. Benny Fields was signed yesterday Star Radio Adds KDB through Saturday Household Forum by Irving Mills for Variety Record­ Star Radio Programs has added the broadcasts on KSTP, Rapinwax. ings and will cut two disks per month Don Lee System station, KDB, Santa makers of waxed paper and one of Court Solution Contest for one year. First series will in­ Barbara, to its list of subscribers for the Forum's accounts, decided to have Louis Lefcoe, Inc., Philadelphia clude hit numbers from "Wake Up the "Morning Bulletin Board" pro­ Miss Baxter prepare a "favorite re- clothing house, in sponsoring a "Court and Live." gram. cipe" book, which is now off the of Human Relations" over WFIL, gets presses and going out to listeners. around the bar association's ban on Book, extremely attractive compared a lawyer giving advice over the I 1 with the mine-run of free cook-books radio by leaving the solution of the presents recipes from all parts of the problem to the listener. Three best world, opens with a "jingly" intro- ' letters of 100 words, giving best ad­ duction.. Rapinwax started 0ll: the I vice on the dramatized problem, rate show wlth a three-week test; slgned gold wrist watches donated by spon­ for 13 weeks; then went on the dotted sor. line for 52 as a participator in the I Forum. NBC Coronation Pieces * * Little Ttlll;s on IIi" S"bjects * * NBC has issued the second of a Effective Premium Idea series of Coronation pieces telling about its plans to cover the event. . KSFO, San Francisco, originated a Four-page folder, "Follow the Gold­ When a publication surpasses ALL prevIOus new premium idea for one of its en Coach," contained an RCA wire­ sponsors, Red Heart Dog Food, that photo of the State Coach as it paraded offers individual treatment to every records in its field for both brevity of TI ME in listener. through the streets of London on April 18 as part of a rehearsal staged In return for three labels from the that day. achieving SUCCESS and NUMBER of SUP­ cans of dog food, the station supplied First Coronation folder outlined free a 5 x 7 inch enlargement of the NBC's plans for covering the event. listener's pet. The listeners sent in PORTERS attached to it-it MUST be moving snapshot negatives, from which the enlargements were made; the nega­ Baseball Ad tives were then returned. forward under a MOMENTUM of MERIT .. . Some listeners sent in as many as WHIO, Dayton, had a quarter-page ten negatives with 30 labels accom­ ad in the Dayton Daily News to ex­ paning. ploit the start of its 1937 baseball RADIO DAI LY is growing, GROWl NG because broadcasts. All Cincy Reds games ex­ cept Sundays are being aired. Si Burick also gives the news and it fills a natural need in the Radio Industry Window Posters, Theater Trailers comment Monday through Friday, Denver-N. D. Davidson, publicity with Coca-Cola as sponsor. director of KLZ, has arranged with . Busy executives of Radioland who value truth local merchants to spot a poster in their window telling of the product Scrap Book Material and time guard BOTH by reading RADIO and the program over the station. On Maher's 7-Up Co., sponsor of 01'­ the poster is a picture of the show, ville Foster's Day Dreamer program taken in the studio, with times of on the Iowa Network, has printed DAILY. the broadcast, and other information. special stationery, scrap-book pages KLZ also has voice trailers in half I and title pages for program fans who , a dozen theaters plugging its pro- keep Day Dreamer scrap-books. 8 ======RA D I 0 D A I L y======W=e=d=n=es=d=aY=,=A~p=ri=12=8=, =19=37

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-Jd' mtl J.\J V~~ ~ L....;~....;..;;;;;===== .. , --'<. • K ROC, Rochester, Minn., has ob- news of curr ent films. "The Stick tained some unusual results for Pickers" and The Texas Playboys are ALTER CASSEL, baritone, will UTHRAUFF & RYAN agency has its advertisers. Howard H. Holton new programs clicking at KMAC, San Wbe featured in a Vitaphone R taken over the entire 13th floor reports one recent instance where Antonio. technicolor short to be filmed in of the 360 North Michigan building, June's Apparel Shop, stuck with 100 Hollywood and called "Rollins of the the expansion providing 30 per cent sweaters, sold out the whole lot after Miami Daily News is discontinuing Mounted." Cassel was r e c e n t 1 Y additional space. The 13 doesn't wor­ a few 125-word spots. Then there is "Where Are You," lost persons pro­ signed by Warner Bros. to a long ry anyone at R & R. Dale Perrill of the case of Robert Orr, owner of gram conducted by Retta Revell over term contract, and appears with the radio department has number Orr's Jewelry Store, taking a trailer WIOD. Rubinoff on the Sunday evening 1030103 on his car. trip to Los Angeles and meeting a Chevrolet series heard over the CBS Bill Krenz, 240-pound NBC pianist, trailer companion who was very fa­ Jack Dempsey, Rupert Hughes and network from the coast. will try and wear off some of the miliar with the Orr radio program. Mrs. Martin Johnson were among weight wielding the baton. He has Many motorist radio-listeners have Frank Bull's "Sport's Bullseyes" celebrities recently heard over KTUL leaves the sustaining class on KHJ organized a string orchestra to be come to Orr's for watch-repairing. while visiting Tulsa. heard over WMAQ-NBC at 9: 45 a.m. and goes eight stations of Don Le~ Saturdays. net for Brown & Williamson Tobacco John Weigel has left the CBS an­ Tenell Sledge is the n ew Morning Lorney Wilkinson, sports announc­ Co. thrice weekly starting Tuesday. nouncers' fold for freelancing. John, Newscaster on WOAI, San Antonio, er at WTAQ, Green Bay, Wis., was airing daily at 7: 45 and 11:45. judge Sunday in a contest to pick KMTR moving its executive offices who studied marketing at Ohio State to 1522 N. LaBrea, arranging to university, is trying out his theories talented amateurs who will appear May 2 on WTAQ. broadcast from Lucca's restaurant by running a food shop near Cubs' KFVS, Cape Girardeau, Mo., has and transmitter, pending completion baseball park on the side. started "Lives of the Great," disks. of new studios. Moving out of Job opportunities for Negroes are Telephone company has contracted "Voice of Public Opinion" is present quarters this week, to make being broadcast over WCFL Satur­ for 26 programs of this series, pre­ KVOD's (Denver) man-in-the-street way for expansion plans of United days by Julius Adams, city editor of sented Sundays. program. Harry Golub, manager of Artists, on whose lot studios now the Chicago Defender, colored news­ the Orpheum Theater, is questioner. stand. paper. Sponsored by the National "Old Hayride," half-hour Monday Urban league. night music and fun show, has chalked tip five years on KFVS. KIRO, Seattle, will broadcast the Frances Carlon, MacDonald Carey, Greek Orthodox Easter Services at Arthur Peterson, Betty Caine and Babbitt in Stoper Spot Virginia Temple among local radio George Champman, operator at midnight May 2. actors performing in the play "For­ KTUL, Tulsa, and George Gray, Harry Babbitt, vocalist with the ever and Forever" at the "Little The­ Brisbane, Australia, who had been Charles W. Burton, former manager Kay Kyser orchestra, will be featured ater Off Bughouse Square." exchanging short wave messages for of WEEI, Boston, is devoting his en­ in a new program, "Surprise Party," Bill Bouchey scheduled for male two years, met recently when Gray tire time to writing in his Cape Cod beginning Sunday, 10 p.m., over lead in Lovely Ladies cosmetics' visited Tulsa. Gray, who is studying cottage. He's the author of "Ma WOR-Mutual. Babbitt inherited the "Your Parlor Playhouse" to start U. S. radio, says programs here are and Pa," with Mrs. Roberta Burlin assignment when Bill Stoper returned Sunday 10: 30 p.m. on Mutual. Les miles ahead of the foreign programs. and Parker Fennelly. to Salt Lake City. Tremayne originally picked for the job but had to relinquish it when Les Weelans, musical director of Bob Cronan. who announces Sun­ Campana signed him exclusively for KLZ, Denver, and Mrs. Weelans cel­ days on WNBC, New Britain, works St. Louis Radio Jamboree "First Nighter" and "Grand Hotel." ebrated their seventh wedding an­ in a Hartford department store week­ st. Louis-Larry Sunbrock's 1937 niversary the other day. Jimmy Brierly, romantic tenor will days. Radio Stars Jamboree and Midwest­ leave Paul Whiteman, next week to ern String Band Fiddlers, Yodelers Gene Loffler, production manager return to New York for movie work. and Accordionists contests will take at KTUL, Tulsa, has chest-expansion, Gene Shumate, in addition to pre­ He recently completed some film place Sunday at Municipal Audi­ account of a baby daughter. senting 10-minutes of baseball scores shorts for Educational Pictures and on KRNT, Des Moines, is offering a torium. WLS National Barn Dance is to go west later in the season to 5-minute Baseball History daily, fea­ stars w ill be featured. be groomed for juvenile leads in A special broadcast by Maurice L. Rothschild Co. and WCCO from the turing the greatest ball game ever musical films. played on each date. Frankie Masters, band leader for Nicollet Hotel ballroom, Minneapolis, " It Can Be Done," is hearing from drew 1,500. Cedric Adams emceed, lodent on Vacation with Gus Arnheim's ork and WCCO Moreland Murphy has been han­ two old acquaintances who are now Iodent Chemical Co., sponsoring mutual friends at Joliet prison. One Artists Bureau talent and a style dling news broadcasts at KCMO, show making up the one-hour bill. Kansas City, until another news­ the Joe Rines program heard Sun­ is a whilom banker he knew and days over NBC-Blue, left the air the other is a guy who stole his car. caster is signed. N ew 100-watter for Miami Beach after the broadcast last Sunday, and The two are chums now in the pen­ will remain off during the summer. itentiary. has been given the call letters of Leo Lassen is at the mike over WKAT and is expected to be on the K IRO with "Baseball School of the Sponsor may switch to a week-day Anne Seymour of "The Story of spot in the fall. Mary Marlin" is moving to a house air with in 60 days. Air," program introducing celebs as and putting in a garden. guests. Fred Hoey, Yankee Network base­ ball reporter, is back at the Boston Ernest Estes, Seattle announcer, be­ diamonds for his tenth season, with comes a benedict shortly. WICC, WBRY, WTHT and WTIC !- f)~ -= ," I~UT-= among his outlets. The "Opinionator," an inquiring re­ I ~T-=VVI-=W Oscar C. Hirsch, owner of KFVS, porter program a ired daily over Cape Girardeau, Mo., in terviewed vis­ WHIO, Dayton, 0., is becoming fam­ PHIL SPIT ALNY itors at the r ecent Missouri State ous as a barometer of public opinion Convention of the Junior Chamber of on almost everything f rom the recent "You may think that women Commerce. epidemic of child marriages and sit­ musicians are 'temperamental: but down strikes to the social ethics of I've worked with men long be­ Louise Hill Howe and Leonard pagan antiquity. Eddie Humphrey is fore I ever organized my c:1I.girl I Strong have the leads in "Story of the Opinionator. orchestra, and I'm here to tell you Molly Brown," which inaugurates the that the lovely ones will work new Mar-o-Oil series on KLS, Den- Nan Grayson, the Cinema Lady, has "Microphone" was coined in longer, harder, and with less com­ ver, May 2. a new daily 11 a.m. program over 1827 by Sir Charles Wheatstone to plaining than any group of male denote an amplification device I ---. I WWSW, Pittsburgh, sponsored by musicians I've ever encountered." KTSA, San AntOnIO, r e c e n t 1 y Jerome Wolk, fUr rier. She gives which he built. started "Hollywood Preview," giving Holly wood chatter. This file including all text and images are from scans of a private personal collection and have been scanned for archival and research purposes. 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