Assessing Malaysia's Creative Industry: Progress and Policies in the Case of the Film Industry
Creativity studies ISSN 2345-0479 / eISSN 2345-0487 2019 Volume 12 Issue 2: 224–245 https://doi.org/10.3846/cs.2019.7978 ASSESSING MALAYSIA’S CREATIVE INDUSTRY: PROGRESS AND POLICIES IN THE CASE OF THE FILM INDUSTRY Lee YOONG HON1 *, Ruth LIM SHEAU YEN2 1University of Nottingham Malaysia Campus, Nottingham University Business School, Jalan Broga, 43500, Selangor, Malaysia 2Heriot-Watt University, School of Social Sciences, No. 1 Jalan Venna P5/2, Precinct 5, 62200 Putrajaya, Malaysia Received 24 January 2019; accepted 16 June 2019 Abstract. This paper explores the performance of local movies at the Malaysian box-office circuit to ascertain and analyse the extent of the reported improvements of the sector – it is hoped that the findings can provide a more objective assessment of the state of local films and the policies that have been aimed at cultivating improvements in the sector. Overall, the findings indicate that the local movie industry is still a long way from establishing a strong foothold even in its own domestic market. Keywords: box-office, cultural policy, foreign movies, local movies, Malaysia film industry. Introduction to the Malaysian film industry The Malaysian film industry (FI) has grown substantially since the nation’s early pre-inde- pendence days. Government initiatives and policies have helped, to a large degree, with the industry’s output registering encouraging figures in recent years. The national agency that oversees the development of the local industry is the National Film Development Corpora- tion Malaysia (or FINAS, the Malay language acronym) – its mission, amongst others, the internationalisation of the local creative industries (CIs) and strengthening of the facilities for film-making1.
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