AMI DAVEPATEL 223 Trolley Car Way  Morrisville, NC 27560  336-710-8056  [email protected]

Dynamic digital media and marketing professional with experience developing and implementing strategies and solutions to align business and technology. Seeking a long term position in the areas of planning, execution and operations management. Excellent interpersonal and people management skills that help bridge the gap between end-users, designers and developers. ------ CORE COMPETENCIES & TECHNICAL SKILLS  Branding & Identity  Advertising and Marketing Team Management Strategic Planning Market Research  Global Strategies  Project Management  Business & Technology Alignment  Technology Implementation Analysis  Sustainable Business Practices Design Analysis  Graphic Design  Digital Media Editing Twitter/Facebook Advertising  YouTube Video Production  Blogging/Blog Commenting

Web: HTML  XHTML  XML  DHTML Databases: MS SQL  MS Access  MS Office Web Tools: User Zoom, Qualtrics, Adobe CQ5, SEO  SEM  Google( Analytics, Ad Word, Ad Sense)  Core Metrics Social Media Marketing (Facebook, Pinterest, twitter, LinkedIn)  ROI Design Tools: Adobe(Creative Suite CS 4/5/6, Image Ready, Acrobat, After Effects, Premiere 6.0, Lightroom)  Gerber Omega Coral Draw  Quark Express  Final Cut Pro Studio  Sound Forge  3D Max Studio  Maya  Avid  Digital Photography/Video Audio/Video Editing (Proficiency on MAC and Windows Platform)  Apple( Aperture, FileMaker Pro, iLife, iWork, iMovie, keynote) ------PROFESSIONAL EXPERIENCE  Digital Media and Marketing /Operations Manager OSA, INC., Morrisville, North Carolina 02/’11 – Present

Play key role in all phases of Business development from initial project analysis, requirements gathering to final deployment. Oversee day to operations involving procurement, marketing, cash flow management and personnel. Coordinate between internal and external stakeholders with franchise regulations. Support franchise activities via analysis and conversion of system requirements into functional specifications.

 Actively executed company’s marketing, promotions strategies and advertising, often served as the lead team advisor, responsible for defining the overall UX vision throughout the digital ecosystem.  Planned and executed a traditional and digital marketing campaign that increased client base by 21%. Campaign involved collecting customer data through mobile app, online surveys and web based systems. Campaign data was analyzed and used in marketing initiatives, improved application user interface and making quantitatively backed recommendations on further improvement. Designed, developed and launched marketing mobile app.  Mobile app and web portal eliminated wait times for customers. As a digital media lead, assisted in product development, including requirements analysis, user research, prototyping, usability testing, and review.  Monitored User Experience indicators, like Qualitative, Quantitative and Behavioral Measurements, Including Success Rate, Task-on-Task, KPI, and through competitive consumer benchmarking.  Reviewed and monitored financial statements, sales and activity reports, and performance indicators used for measuring productivity and goal achievement with the aim of improving customer satisfaction.  Implemented franchise policies, goals, objectives and procedures, quality control and management reporting.  Directed and coordinated activities of Franchise with production, pricing, sales and distribution of products. Responsible for training and managing staff, preparing work schedules and assigning specific duties. Determine staffing requirements, personnel decisions and training.

Intern Dept. of Business Administration - MUM, Fairfield, IA 08/’09 – 01/’11

Worked closely with Business Process Improvement team on the University’s portal. Collected data using Google Analytics. Processed quantitative fact-based data using management tools and tactics using Analytics tools (MS SQL, MS Project and IBM Core Metrics).  Managed day-to-day operational aspects of a project and scope.  Identified resources needed and assigned individual responsibilities.  Created and executed project work plans and revised as appropriate to meet changing needs and requirements.

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 Worked as a key team member of digital media, marketing and advertising team, to implement branding strategy and industry trends of different advertising campaigns for ongoing updates and change process of university’s online portal www.mum.edu  Captured and edited High Definition Photography, Video Shoot and daily updates and news for university’s blog ( http://blog.mum.edu/) during grad school year 2009-2010

Graphics Design Lead ANANT VINAYAK, INC., Mount Airy, North Carolina 09/’07 – 08/’08

Solved strategic and operational issues related to advertising campaigns for clients. Drove campaign execution by bridging market data and various clients’ expertise with quantitative fact-based analytical approaches. Guided clients in defining and refining strategies relating to digital marketing (display advertising, digital video, mobile projects, and social media), marketing optimization and strategy, optimizing marketing spend and ROI, and customer insights.  Created corporate identity, logo design, brochure, flyer, billboard, signage, and packaging material for Grandeur Cycle; managed ecommerce website’s weekly updates, shopping cart details., and commercial photography.  Designed and launched fully functional Enterprise Portal for service industry clients.  Provided design analysis for enterprise portal of international non-profit, www.globalmotherdivine.org.  Managed business analysis, design analysis and development plans of corporate portal for updates, and publishing information of Ananat Vinayak. Inc. including all graphic needs of company, advertising, and marketing.

Design & Digital Media Project Manager INDUSTRIAL FIRE & SAFETY, INC., Mt. Airy, NC 11/’06 – 09/’07

Managed all aspects of graphic design strategy including custom-made signs, logos, corporate identities, billboards, highways signs, safety signs, bilingual signs, and parking signs. Directed development of retail design solutions such as packaging, point-of- sale solutions, social media tactics, and interactive retail concept environments. As Senior Graphic Designer in the Brand Experience Team trained new employees in Graphic Design and Signs departments.  Led development of numerous signs, logos, and unique corporate identities for +160 diverse clients.  Differentiated clients from competitors, challenged creative boundaries, safeguarded and enhanced brand equity, and ensured cohesive brand image, leveraging sophisticated identity and design program framework.

Web Analytics & Design Specialist GRANDEUR CYCLE, Jonesville, NC 01/’05 – 10/’07 Managed all aspects of company’s graphic needs including logo / mission statement design, brochures, flyers, packaging, +60- page product catalog, postcards, greeting cards, shopping bag, magazine advertisements, press releases, and posters. Designed web pages in support of ecommerce initiatives. Created web graphics with messaging and other assets. Ensured stakeholder approval of projects. Performed project work on independent basis.  Instrumental in increasing company sales by ~18%, providing high-quality design solutions.  Integrated global marketing campaigns into innovative executions for web.  Recognized for superior customer service, attention to detail, and creativity in solving design problems.

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EDUCATION & PROFESSIONAL DEVELOPMENT

Master of Business Administration: Sustainable Business, Maharishi University of Management, Fairfield, Iowa 2011 (GPA: 4.0)

Post-Graduate Diploma in Computer Arts, Media & Technology, Center of Development for Computer Art and Animation, Ahmedabad, India (GPA: 4.0)

Bachelor of Science in Chemistry, St. Xavier’s College, Gujarat University, Gujarat, India 2000 (GPA: 3.9)

***U.S. Citizen***

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