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Cristiano Bezerra Lara___Dimen
1 UNIVERSIDADE FEDERAL DE MINAS GERAIS ESCOLA DE BELAS ARTES Cristiano Bezerra Lara DIMENSÕES DO MARKETING NO CINEMA Do merchandising à Epagogix Belo Horizonte 2017 2 Cristiano Bezerra Lara DIMENSÕES DO MARKETING NO CINEMA Do merchandising à Epagogix Dissertação apresentada ao Programa de Pós- Graduação em Artes da Escola de Belas Artes da Universidade Federal de Minas Gerais, como requisito parcial à obtenção do título de Mestre em Artes. Área de Concentração: Cinema. Orientador: Prof. Dr. Luiz Nazario Belo Horizonte Escola de Belas Artes da UFMG 2017 3 FOLHA DE APROVAÇÃO Autor: Cristiano Bezerra Lara Título: DIMENSÕES DO MARKETING NO CINEMA: do merchandising à Epagogix Dissertação apresentada ao Programa de Pós-Graduação em Artes da Escola de Belas Artes da Universidade Federal de Minas Gerais, como requisito parcial à obtenção do título de Mestre em Artes. Área de Concentração: Cinema. Aprovada em: __/__/___ 4 DEDICATÓRIAS À minha esposa Alexandra, pelo contínuo apoio e compreensão. À minha mãe, Célia (in memoriam), que me ensinou a gostar de aprender. Ao meu pai, Silvério, por ter me ensinado o valor da persistência e da resiliência. 5 AGRADECIMENTOS Agradeço imensamente ao meu orientador, Luiz Nazario, pela dedicação, paciência e generosidade, e ainda por ter despertado em mim o profundo interesse pela pesquisa acadêmica e pelo rigor às fontes. E por me ensinar a ver os filmes com outros olhos, desde minha graduação. Aos meus amigos de graduação e de vida Levindo Pereira e Marcelo Sevaybricker pelos excelentes debates, referências bibliográficas e comentários enriquecedores. Ao colega Alexandre Soares, pelas sugestões preciosas que contribuíram para a finalização desta pesquisa. -
Jack Oakie & Victoria Horne-Oakie Films
JACK OAKIE & VICTORIA HORNE-OAKIE FILMS AVAILABLE FOR RESEARCH VIEWING To arrange onsite research viewing access, please visit the Archive Research & Study Center (ARSC) in Powell Library (room 46) or e-mail us at [email protected]. Jack Oakie Films Close Harmony (1929). Directors, John Cromwell, A. Edward Sutherland. Writers, Percy Heath, John V. A. Weaver, Elsie Janis, Gene Markey. Cast, Charles "Buddy" Rogers, Nancy Carroll, Harry Green, Jack Oakie. Marjorie, a song-and-dance girl in the stage show of a palatial movie theater, becomes interested in Al West, a warehouse clerk who has put together an unusual jazz band, and uses her influence to get him a place on one of the programs. Study Copy: DVD3375 M The Wild Party (1929). Director, Dorothy Arzner. Writers, Samuel Hopkins Adams, E. Lloyd Sheldon. Cast, Clara Bow, Fredric March, Marceline Day, Jack Oakie. Wild girls at a college pay more attention to parties than their classes. But when one party girl, Stella Ames, goes too far at a local bar and gets in trouble, her professor has to rescue her. Study Copy: VA11193 M Street Girl (1929). Director, Wesley Ruggles. Writer, Jane Murfin. Cast, Betty Compson, John Harron, Ned Sparks, Jack Oakie. A homeless and destitute violinist joins a combo to bring it success, but has problems with her love life. Study Copy: VA8220 M Let’s Go Native (1930). Director, Leo McCarey. Writers, George Marion Jr., Percy Heath. Cast, Jack Oakie, Jeanette MacDonald, Richard “Skeets” Gallagher. In this comical island musical, assorted passengers (most from a performing troupe bound for Buenos Aires) from a sunken cruise ship end up marooned on an island inhabited by a hoofer and his dancing natives. -
Prescianb 1 Ence Was Conducted in Woodbridge
Four Page Colored 12 Pages Today < Two Sections Comic Section PRICE THRKE CENTS WOODHRIDGE, N. J., FRIDAY, FEBRUARY 19, li):>2 XUI, No. 50 LEGION MEETINGS ANNUAL CONCERT The annual concert of the Wood- Miss Ruth Howell To The American Legion, Pout 87, Love Favors Retention WorkOf Woodbridge Man Accepted idgft-Wirfi school orchestra will he will meet in School No. 11 on Tuos- Kiven in the auditorium of the school dny and Fridfy evening hereafter on Harron avenue, Friday evening, Enact Leading Role for drum and bugle corps practice, By GovernmenthrUse On New Coin Mnrch 4, at 8:15 o'clock. There will due to many social events for which Of Manual Training In lie dancing after the concert with In Senior Play, 'Oh, Professor' it must prepare. The corps will play . Cavallito, 26, Of Churjh Street, One Of Country's Lead^ Harry Brown and his Laurence Har- Ht West New York, N. ,]., on May 15. lbino bor Casino orchestra in attendance. Which Will Be Presented designers aiid Sculptors, Has Made Exact Reproduction Tonight — Excellent Cast. Township School System Of Houdon Bust Of George Washington For Use On Bi- centennial Coin To Be Issued Soon-Has N. Y. Studio. Cast in the role of "Patty Patter- Fire Commissioners Supervising Principal Says He Hopes Citizen* Of Community Cripples Dependable son", a young American woman who Will Not Fail Children At Election Tomorrow Night— mnn will maintains studios in New York ba- is constantly pursuing a Parisian ac- youllf„„«i• quaintance, Miss Ruth Howell, pretty In Woodbridge Pare Declares That Elimination Of The Arts Would ,. -
C^)RN"*^*^Iiteacr~M""5C Band Has Been Unfaithful
Two Peace Officers Lose Their Lives in Gun Battle With Desperadoes the following storm warning: than 1200.000 annually, the com- to throw hi? wcst-Tcxas-plams •‘Advisory 8:30 a. m. storm warn- nhttee . Queen of the Chorus sombrero into the ring. reported ings changed to northeast 8:30 a There art those who predict m., Provincetown. Mass., to point 1934RACE FOR Coke Stevenson cl Junction, pres- U. OF T. GETS Storm Judith, R. I. Strong northeast and WOMANAND2 ent speaker ol the house will takr Warning north winds probably reaching [•>*»* an active part in the gubernatorial WASHINGTON, April 14. .!*• force at times near and off the for race, probably offering himself The Weather Bureau today is.ued const." consideration as chief executive. STUDES FROM GOVERNORSHIP Whether does or does MEN FLEE IN Stevenson not probably will depend on whether the Fergusons ask anoth- er term or go after new laurels. AUTOMOBILE TAKING FORM Some believe Mr. Ferguson inigh MILES AROUND consider reaching for a United AUSTIN April 14. P—Although : States senatorial seat. He could AUSTIN April 14—— More Mrs.. Miriam has been own name. JOPLIN Mo.. April 14. A. Ferguson do that in his than one-hall the enrollment ol V—Two, a in office only three months is of Leers lost their lives :n a ihe University of Texas com- peace ] capitol frequenter will hear much of students whose homes gun fight with two alleged despera- J talk about probable candidates for Rotarians Elect prised 1934 are more tna.n 100 miles distant does in a residential district here ( 'Special to 1 he Herald* late yesterday. -
Feanrlfratrr M M Lh Court Must Set New Death Date
t » - MANCHESTER HERALD. Friday. Jan. 13, 1984 LOOK FOR THE STARS. McCai/anagh offers South-East match Weather weakens] Look for the CLASSIFIED ADS with STARS; stars help you get \. safety legislation goes Into overtime "^strong econohfy better results. Put a star on your od and see what a ... page 10 ... page 15 ... page 4 'k difference it mokes. Telephone 643-2711, Mondoy-Fridoy, 8:30 g.m. to 5:00 p.m._______^ ___ _ Light snow likely, Manchester, Conn. Excessive abbreviations Condominiums 32 Condom inium s 32 Buildlna/Controctinfl S3 Misc. for Solo abbreviate results! Be then partly sunny Saturday, Jan. 14, 1984 ^ Automotive sure readers understand ••••••••e— o—eeeoeeee ••••••••••••••••••••••• ••••••••••••••••••••••• ••••••••••••••••••••••A your ad by avoiding ab — Sge page 2 Single copy: 25<t breviations. 643-2711. fEanrlfratrr M m l h DESIGN KITCHENS by J. P. Lewis. Cabinets, IND ROU SPECIAL Cars/Tnicfcs for Sale 71 WELLSWEEP vanities, fotmlco, Wilson 2V/t width, rag. .25«, art, Corlan counter tops, now 2 lor .30* Half-Size Classic kitchen cabinet fronts, 139* width, reg. 2 lor .25*, 1974 TOYOTA CORONA complete woodworking now 3 tor .30* CONDOMINIUMS MUST b* picked up at the — 4 door, 4 speed. Body 400 NORTH MAIN ST. MANCHESTER service, custom made Manchester Herald Office good shape, runs well, furniture, colonial repro ,BeFORCJ1an«_ONyfj__ new engine parts. $2000 or Moslems ductions In wood, 9 varie best offer. Call 646-9589 Fully Applianced Kitchens, W/Cus- ties of hardwood and offer 4pm, ask tor Mark. veneers NOW IN STOCK Court must set tom Wood Cabinetry, Choice of Carpet Call 649-9658 or evenings, 1976 CJ-S JEEP — New & Vinyl Floors, Andersen Windows, 289-7010. -
BVC M010546 Cine Y Teatro. Guía De Largometrajes Adaptados De Obras
Guía de Largometrajes 2009 cine y teatro introducción La GUÍA DE CINE Y TEATRO es una compilación de una amplia selección de largometrajes que son adaptaciones de obras teatrales a la pantalla cinematográfica. Se encuadra en la colección Guías de Cine, editadas por la Comunidad de Madrid, presentándose ahora en formato CD, con el fin de proporcionar un formato más adecuado para una obra de referencia, ya que facilita la realización de consultas y búsquedas automáticas útiles para los interesados en el tema. La mayoría de los títulos incluidos han sido estrenados comercialmente y figuran por ello en la base de datos de películas del Ministerio de Cultura. En esta guía se ha optado por reflejar también obras que han sido estrenadas en festivales, aunque no hayan llegado a las pantallas comerciales, así como algunos títulos señalados que, por causas diversas, no han llegado a verse en proyección pública alguna en España. La GUÍA DE CINE Y TEATRO consta de dos partes: 1) Referencias fílmicas. Se relacionan los autores teatrales por orden alfabético y, en caso de que el autor tenga más de una adaptación a la pantalla, las películas se ordenan por orden alfabético de título. 2) Índices. - De autores - De películas En cada ficha se proporcionan los datos básicos de cada película (director, intérpretes principales, guión, argumento, música, director de fotografía, año de producción, nacionalidad, duración, datos técnicos, género, calificación, productora y distribuidora), así como un breve resumen. obras por autor 16 A Argumento: Basado en la obra teatral “No te ofendas, Beatriz” de Carlos ABATI Y DÍAZ, JOAQUÍN (1856-1936) Arniches y Joaquín Abati (1926) Música: Juán Durán Alemany Escritor y libretista de zarzuelas, nacido en Madrid en 1865. -
THE BOX OFFICE CHECK-UP of 1935
1 to tell the world!* IN 1936 THE BOX OFFICE CHECK-UP of 1935 An annual produced by the combined editorial and statistical facilities of Motion Picture Herald and Motion Picture Daily devoted to the records and ratings of talent in motion pictures of the year. QUIGLEY PUBLISHING COMPANY THE PUBLIC'S MANDATE by MARTIN QUIGLEY 1 The Box Office Check-Up is intended to disclose guidance upon that single question which in the daily operations of the industry over- shadows all others; namely, the relative box office values of types and kinds of pictures and the personnel of production responsible for them. It is the form-sheet of the industry, depending upon past performances for future guidance. Judging what producers, types of pictures and personalities will do in the future must largely depend upon the record. The Box Office Check-Up is the record. Examination of the record this year and every year must inevitably dis- close much information of both arresting interest and also of genuine im- portance to the progress of the motion picture. It proves some conten- tions and disproves others. It is a source of enlightenment, the clarifying rays of which must be depended upon to light the road ahead. ^ Striking is the essential character of those pictures which month in and month out stand at the head of the list of Box Office Cham- pions. Since August, 1934, the following are among the subjects in this classification: "Treasure Island," "The Barretts of Wimpole Street," "Flirta- tion Walk," "David Copperfield," "Roberta," "Love Me Forever," "Curley -
Directed by Victor Fleming the WIZARD of OZ, GONE with the WIND and Much, Much More!
ISSUE 49 AFI SILVER THEATRE AND CULTURAL CENTER NOVEMBER 24, 2010– FEBRUARY 3, 2011 Directed by Victor Fleming THE WIZARD OF OZ, GONE WITH THE WIND and much, much more! Festival of New Spanish Cinema Washington Jewish Film Festival 50th Anniversaries: THE APARTMENT and PSYCHO CARLOS Holiday Classics November 24–27 AFI.com/Silver The Full-Length Roadshow Edition Contents Festival of New Spanish Cinema 2010 Festival of New Spanish Cinema 2010 .... 2 November 12 - December 1 Directed by Victor Fleming ...................... 4 For the first time ever, AFI Silver hosts the Festival of New Spanish Cinema, a traveling series of some of Special Engagements ............................ 6 the best films to come out of Spain this year. The Courtesy of Pragda Washington Jewish Film Festival ............. 7 series will play as a special sidebar to this year’s AFI European Union Film Showcase (November 4-23) in Holiday Classics ..................................10 recognition of Spain’s just-ended tenure holding the EU Presidency. Special thanks to Marta Sanchez, festival Year In Review ...................................12 organizer; Pragda; the Tourist Office Spain; and the Special Programs ................................14 Embassy of Spain in Washington, DC, for making this series possible. About AFI ..........................................14 For film information, trailers and more, please visit Calendar ............................................15 www.pragda.com. Coming Soon .....................................16 All films in Spanish with English subtitles unless otherwise indicated. AFI Member passes will be accepted at all films in LOOK FOR THE the Festival of New Spanish Cinema series, unless otherwise noted AFI Member passes accepted for designated screenings. To find out how to become a Member of AFI, Schedule see page 14. -
Poverty Row Films of the 1930S by Robert J Read Department of Art History and Communication Studies
A Squalid-Looking Place: Poverty Row Films of the 1930s by Robert J Read Department of Art History and Communication Studies McGill University, Montreal August 2010 A thesis submitted to McGill University in partial fulfillment of the requirements of the degree of Doctor of Philosophy All rights reserved. This work may not be reproduced in whole or in part, by photocopy or by other means, without permission of the author. Robert J Read, 2010. ii Abstract Film scholarship has generally assumed that the low-budget independent film studios, commonly known as Poverty Row, originated in the early sound-era to take advantage of the growing popularity of double feature exhibition programs. However, the emergence of the independent Poverty Row studios of the 1930s was actually the result of a complex interplay between the emerging Hollywood studios and independent film production during the late 1910s and 1920s. As the Hollywood studios expanded their production, as well as their distribution networks and exhibition circuits, the independent producers that remained outside of the studio system became increasingly marginalized and cut-off from the most profitable aspects of film exhibition. By the late 1920s, non-Hollywood independent film production became reduced to the making of low-budget action films (westerns, adventure films and serials) for the small profit, suburban neighbourhood and small town markets. With the economic hardships of the Depression, the dominant Hollywood studios were forced to cut-back on their lower budgeted films, thus inadvertently allowing the independent production companies now referred to in the trade press as Poverty Row to expand their film practice. -
FILM SERIALS and the AMERICAN CINEMA 1910-1940 OPERATIONAL DETECTION Ilka Brasch Film Serials and the American Cinema, 1910-1940
FILM CULTURE IN TRANSITION FILM SERIALS and the AMERICAN CINEMA 1910-1940 OPERATIONAL DETECTION ilka brasch Film Serials and the American Cinema, 1910-1940 Film Serials and the American Cinema, 1910-1940 Operational Detection Ilka Brasch Amsterdam University Press Cover illustration: Pearl White shooting scenes for The Perils of Pauline in Fort Lee, 1914. Photo Courtesy of the Fort Lee Film Commission of Fort Lee, NJ USA. Cover design: Kok Korpershoek, Amsterdam Lay-out: Crius Group, Hulshout Amsterdam University Press English-language titles are distributed in the US and Canada by the University of Chicago Press. isbn 978 94 6298 652 7 e-isbn 978 90 4853 780 8 doi 10.5117/9789462986527 nur 670 © I. Brasch / Amsterdam University Press B.V., Amsterdam 2018 All rights reserved. Without limiting the rights under copyright reserved above, no part of this book may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form or by any means (electronic, mechanical, photocopying, recording or otherwise) without the written permission of both the copyright owner and the author of the book. Every effort has been made to obtain permission to use all copyrighted illustrations reproduced in this book. Nonetheless, whosoever believes to have rights to this material is advised to contact the publisher. Table of Contents Acknowledgements 7 1. Introduction 9 2. The Operational Aesthetic 43 3. Film Serials Between 1910 and 1940 81 4. Detectives, Traces, and Repetition in The Exploits of Elaine 145 5. Repetition, Reiteration, and Reenactment: Operational Detection 183 6. Sound Serials: Media Contingency in the 1930s 235 7. -
Irrai& Manchester, Conn. British Capture Bases
J 24 - MANCHESTER HERALD. Fri.. May 28, 1982 ,,, Will Coltman Vet recalls East defeats FRE^flOUlNffHSALE! run in 55th? war writer Manchester ... paGe 9 ~ . p a G e 7 4 BIG DAYS/ FRIDAY, SATURDAY, SUNDAY & MONDAY/ p a G e 3 COLSCO *Smtf’ ■/ .-^N CHance of rain MancHester, Conn. tonight, Sunday Saturday, May 29, 1982 — See page 2 Ulanrli^atrr |IrraI& Singie copy 25qi 3 .. -'i l)abv Hocm mmi oil British t2 1 capture \ . W T .' 9 •p. -X -M- , -tf ■ ■■.'A ,. i--' ' 'I :___ , u ilS; bases n» p ilS I m '‘"'i',-'C-'i IMS811 By United Press International % 5-6*5 , j About 4,000 British troops slicing south and east s s s across the Falkland Islands captured the Argentine Gar rison at Port Darwin and the nearby Goose Green air strip Friday, the British Defense Ministry said. The British Defense Ministry said Argentine forces suffered some casualties and a number of prisoners were taken. Initial reports said casualties among W!n3r Britain’s 2nd Battalion Parachute Regiment were "liGht.” The military command in Buenos Aires denied the i l l loss. It claimed its 600 troops at Darwin, the second larGest Argentine stronghold on the Falklands, had repelled the offensive and forced British paratroopers to retreat back to the British beachhead at Port San Carlos 17 M i miles n o ^ of Darwin. iffi “We have just teamed that the 2nd Battalion of the Parachute reGiment have taken Darwin and Goose i Green," British Defense Ministry spokesman Ian -V. McDonald said in a bulletin broadcast live on television. -
Public Hearing Results in Lengthy Discussion on Proposed Ordinance
Four Page Colored Comic Section Three Sections I, Xltl, No. 1 WOODKKIDCr', N. •]., FKIDAY, MARCH \".\, l'i:u PRICE THRKE CENTS ZONING COMMISSION HEARS OBJECTIONS Vehicular Underpass TWELFTH BIRTHDAY HERBERT W. LUNN OF INDEPENDENT TELLS ROTARIANS Public Hearing Results Planned For Colonia TKii wwlc mwti the twelfth anniTanary of the founding of the Woodbridi* Independent. ABOUT SCOUT WORK In Lengthy Discussion The paper w»i founded in Will Cost $232,000 March 1919 by the preient An Investment In Good Citi- publisher, Maxwell Logan, and plan For Construction Introduced At Board Of Public Utilities in tha present location in Green zenship," He Says. Speaks street. From the start, the In- Of Membership. On Proposed Ordinance Commission Meeting Yesterday — Brings Elimination Of dependent has enjoyed a Now Dover Road and Oak Tree Crossings A Step healthy, normal growth, and to- day, it ranks as on* of the LAUDS KENT PEASE Nearer — Calls For Forty-Foot Wide Undercrossing. loading weeklies in the county INCOME TAX MUST Arguments Center On and stafe. 'Boy Scout work is an investment .iol|uction of a plan for the street. in good citizenship," said Herbert BE IN BY MONDAY , unction of a vehicular under- "The commission can not direct W, Lunn, Scout ' executive of the ,it Colonia, to cost $232,000, at the railroad to submit any partic- Raritan Council of the Boy Scouts Take tkii little menage with Definite Territories hearing yesterday before the ular type of plan," said Commis- Greiner Says He Will Not of America, in »n address to the the proverbial grain of fait I ,,l of Public Utilities Commis- sioner Autenreith, who presided Bt Be Mayoralty Candidate Woodbridge Rotary Club yesterday Income tax r«porti mint be in roposed Zoning Of Lands Between Grove Avenue and Main .,'.' in Newark, brought the elim- the hearing, "but the commission can noon.