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Translating Youtube Chemistry: an Analysis of Popular Science Based on Youtube Video Subtitles
Università degli Studi di Padova Dipartimento di Studi Linguistici e Letterari Corso di Laurea Magistrale in Lingue Moderne per la Comunicazione e la Cooperazione Internazionale Classe LM-38 Tesi di Laurea Translating YouTube Chemistry: An analysis of popular science based on YouTube video subtitles Relatrice Laureando Prof.ssa Maria Teresa Musacchio William Incani n° matr.1180184 / LMLCC Anno Accademico 2019 / 2020 Table of Contents Introduction ..................................................................................................................... 3 1. Popular science and advertising on the internet – Google and YouTube ................. 5 1.1 Language and science ....................................................................................................... 5 1.1.1 Translation as a decision-making process .................................................................................. 6 1.1.2 Remarkable adaptations and imprecise renditions ..................................................................... 7 1.1.3 The perception of language ...................................................................................................... 10 1.2 Communication through popularisation: an overview ................................................ 11 1.2.1 What is scholarly communication? .......................................................................................... 11 1.2.2 Learned societies as a catalyst for scholarly communication ................................................... 13 1.2.3 Citations -
Global Tree Planting with Purpose and Power
Global Tree Planting with Purpose and Power Partnership Study: Social media influencers inspire large-scale action among a new generation of tree planters What started as a callout on the social media platform Reddit quickly turned into an environmental force, driven by a new audience of tree planters. #TeamTrees — a collective effort with YouTube creators to inspire support for tree planting around the globe — took social media by storm in the fall of 2019. The campaign was one of the fastest-growing environmental fundraising initiatives to date and the largest crowdfunding effort in YouTube’s history. A UNIQUE OPPORTUNITY #TeamTrees began with YouTube influencers MrBeast (Jimmy Donaldson, widely followed for his creative philanthropy) and Mark Rober (former NASA scientist) accepting a challenge to plant 20 million trees in honor of MrBeast’s 20 millionth subscriber. They chose to collaborate with the Arbor Day Foundation in managing the campaign to leverage three of its key strengths: ➊ Unique Position: The Foundation is uniquely equipped to handle a tree planting project of this scale and scope. ➋ Integrity: A commitment to planting the right tree in the right place for the right reasons. ➌ Credibility: A proven track record of working with a network of partners to deliver results. The goal was to raise $20 million by January 1, 2020. Each dollar raised would plant a tree, and trees would be planted on every continent except Antarctica. Hundreds of other content creators on YouTube and other social platforms were recruited to help lead the charge, and everyone involved developed unique content to drive their viewers to donate on TeamTrees.org in support of tree planting. -
Ruhr-Universität Bochum Hans Bouchard ([email protected])
Virtual spaces and cultural transformations: Deconstructing YouTube Rewind Hans Bouchard ([email protected]) Ruhr-Universität Bochum Romanisches Seminar What is YouTube Rewind? Aim and methods What is YouTube? What does YouTube want to be? YouTube Rewind is YouTubes year review and fea- Analysis of: tures a special video production “Celebrating the vide- os, people, music and moments that defined 2018”, as videos and metadata of the top trending (global) playlists (2010-2018) well as a list of top videos (global and selected coun- elements of representation on the platform (categories, views e.g.) tries) and statistics (since 2010). spatial configuration and changes on the platform It is a self-representation and self-fashioning following professional and “classic” media vs. “broadcast yourself” metric criteria (views) as well as a remix/convergence cultural production, that was continued starting form Imagining YouTube: metrics and myths 2012. Therefore, it constitutes a perfectly manageable relation between metrics, infrastructure and cultural practices set of data that follows the redactional criteria of the Data and tools platform, itself combining spatial and cultural practices Wayback Machine (Internet Archive) with data. YouTube API However, the recent Rewind was not met with positive response from the YouTube community, showing a certain discon- nect between the platform and user. This led to several “alternative” versions of the YouTube Rewind by various content Music ≠ music: YouTube categories and professional content creators, including one of the largest channels (PewDiePie) as well as being the most disliked video on the platform! Categories on YouTube: Categories play an important role on YouTube in order to distribute the content accordingly. -
An Analysis on Youtube Rewinds
KADİR HAS UNIVERSITY GRADUATE SCHOOL OF SOCIAL SCIENCES NEW MEDIA DISCIPLINE AREA POPULAR CULTURE REPRESENTATION ON YOUTUBE: AN ANALYSIS ON YOUTUBE REWINDS SİDA DİLARA DENCİ SUPERVISOR: Assoc. Prof. Dr. Çiğdem BOZDAĞ MASTER’S THESIS ISTANBUL, AUGUST, 2017 i POPULAR CULTURE REPRESENTATION ON YOUTUBE: AN ANALYSIS ON YOUTUBE REWINDS SİDA DİLARA DENCİ SUPERVISOR: Assoc. Prof. Dr. Çiğdem BOZDAĞ MASTER’S THESIS Submitted to the Graduate School of Social Sciences of Kadir Has University in partial fulfillment of the requirements for the degree of Master’s in the Discipline Area of New Media under the Program of New Media. ISTANBUL, AUGUST, 2017 i ii iii TABLE OF CONTENTS Abstract Acknowledgements List of Figures List of Chapters 1. Introduction 2. Literature Review 2.1 Commercializing Culprit or Social Cement? What is Popular Culture? 2.2 Sharing is caring: user-generated content 2.3 Video sharing hype: YouTube 3. Research Design 3.1 Research Question 3.2 Research Methodology 4. Research Findings and Analysis 4.1 Technical Details 4.1.1 General Information about the Data 4.1.2 Content Analysis on Youtube Rewind Videos 5. Conclusion References iv ACKNOWLEDGEMENTS I would first and foremost like to thank my thesis advisor Assoc. Prof. Dr. Çiğdem BOZDAĞ of the Faculty of Communication at Kadir Has University. Prof. Bozdağ always believed in me even I wasn’t sure of my capabilities. She kindly guided me through the tunnel of the complexity of writing a thesis. Her guidance gave me strength to keep myself in right the direction. I would like to thank Assoc. Prof. Dr. Eylem YANARDAĞOĞLU whose guidance was also priceless to my studies. -
Digital Humanities Lab Linked Teaching Team: the Troll Project
Digital Humanities Lab Linked Teaching Team: The Troll Project Marc Tasman, Senior Lecturer, teaching JAMS 113 – Internet Culture Chris Willey, Lecturer, teaching ART 118 – Digital Arts: Culture, Theory, and Practice Digital Humanities tools/methods: • Screenshots of comments of YouTube videos • http://scalar.usc.edu/works/guide2/dashboard-scalar-2?path=dashboard • https://genius.com/ Description of assignment: “The Troll Project” Students were asked to identify a viral video and to observe the text interactions by users for a minimum three-week period. Students then coded the textual comments by putting them into 5 cultural categories which may have included class, gender, or ethnicity references, ideological, mythological, political, or philosophical references. Any other general or specific cultural subgroup references related to media, gaming, art, music, or digital networks were acceptable, too. Students then needed to decide if and how to participate in these discussions or whether to remain as a lurker. Students documented, either by scraping the text or taking screenshots. After collecting the data students reflected, synthesized the themes, and wrote a brief 250-500-word analysis on their research findings. To complete the assignment, students were required to submit two documents, the analysis paper and another file that contained the organized illustrations, hyperlinks, screenshots or other data. Outcomes: The primary learning outcome for students is to identify, archive, data mine, and categorize a variety of cultural references from a media artifact and the comments that users create as a kind of subtext. Students will use a theory of media to evaluate the way that various comments or the users who post them derive meaning or power. -
Consulting Project: Warner Chappel Spain Danel Illarramendi
Fall 08 Consulting Project: Warner Chappel Spain Danel Illarramendi Global Entertainment and Music Business Student Berklee College of Music Valencia, Spain July 2015 Danel Illarramendi Index Executive summary ......................................................................................................... 2 Demand from the client ................................................................................................. 4 Music in advertising – A brief introduction .............................................................. 5 Methodology ....................................................................................................................... 7 Secondary information research results ................................................................... 9 Research studies ......................................................................................................................................... 9 Neuroscience .............................................................................................................................................. 13 Primary information research results .................................................................... 17 Successful Spanish Advertisements ............................................................................................... 17 Interviews ...................................................................................................................................................... 18 Recommendations ....................................................................................................... -
Arbor Day Foundation New Business Venture
University of Nebraska - Lincoln DigitalCommons@University of Nebraska - Lincoln Honors Theses, University of Nebraska-Lincoln Honors Program 5-2020 Arbor Day Foundation New Business Venture Leigh Hanson Frances Munro University of Nebraska - Lincoln Demi van Reeuwijk University of Nebraska - Lincoln Drew Spadaro University of Nebraska - Lincoln Trevor Lockard University of Nebraska - Lincoln See next page for additional authors Follow this and additional works at: https://digitalcommons.unl.edu/honorstheses Part of the Business Commons, and the Higher Education Commons Hanson, Leigh; Munro, Frances; van Reeuwijk, Demi; Spadaro, Drew; Lockard, Trevor; and Smalley, Mason, "Arbor Day Foundation New Business Venture" (2020). Honors Theses, University of Nebraska-Lincoln. 265. https://digitalcommons.unl.edu/honorstheses/265 This Thesis is brought to you for free and open access by the Honors Program at DigitalCommons@University of Nebraska - Lincoln. It has been accepted for inclusion in Honors Theses, University of Nebraska-Lincoln by an authorized administrator of DigitalCommons@University of Nebraska - Lincoln. Authors Leigh Hanson, Frances Munro, Demi van Reeuwijk, Drew Spadaro, Trevor Lockard, and Mason Smalley This thesis is available at DigitalCommons@University of Nebraska - Lincoln: https://digitalcommons.unl.edu/ honorstheses/265 Arbor Day Foundation Final Presentation University of Nebraska -Lincoln Nebraska Business Honors Academy Management 475H April 26th, 2020 Trevor Lockard, Leigh Hanson, Drew Spadaro, Frances Munro, Mason Smalley, Demi van Reeuwijk Abstract Over the past 4 months, our team at the University of Nebraska-Lincoln Business Honors Academy has been working directly with Nebraska’s own, Arbor Day Foundation, or Arbor Day, in hopes of applying our skill sets and mindsets to solve a pressing problem Arbor Day currently faces. -
Youtube Como Fenómeno Social Y Su Modo De Consumo Del Audiovisual”
“YOUTUBE COMO FENÓMENO SOCIAL Y SU MODO DE CONSUMO DEL AUDIOVISUAL” UNIVERSIDAD DE SEVILLA – FACULTAD DE COMUNICACIÓN TRABAJO FINAL DE GRADO - CURSO 2019/2020 GRADO EN COMUNICACIÓN AUDIOVISUAL REALIZADO POR: MELANIE GONZÁLEZ PEÑA TUTORA: CRISTINA CARRERAS LARIO YOUTUBE COMO FENÓMENO SOCIAL Y SU MODO DE CONSUMO DEL AUDIOVISUAL ÍNDICE 1. RESUMEN…………………………………………………………………………… pág. 3 2. PALABRAS CLAVE…………………………….…………………………………… pág. 3 3. INTRODUCCIÓN…………………………………………………………………….. pág. 4 4. ESTADO DE LA CUESTIÓN…………………………………………..…………….. pág. 6 5. OBJETIVOS…………………………………………………………..……………… pág. 8 6. HIPÓTESIS………………………………………………………………………….. pág. 8 7. METODOLOGÍA……………………………………………………………………… pág. 9 8. CUERPO TEÓRICO…………………………………….…………………….……. pág. 10 8.1 Historia de Youtube……………………………………….………..…pág. 10 8.1.1 Origen…………………………………………………………pág. 10 8.1.2 Evolución……………………….………….…………………pág. 11 8.1.3 Estado actual……………….……………………………….pág. 14 8.2 Los youtubers……………………………………………………..……pág. 19 8.2.1 Definición y temáticas.………………………………….….pág. 19 8.2.2 Youtuber como una profesión……………………………..pág.23 8.3 Fenómeno social……………………………………………………….pág. 26 8.3.1 Youtubers como un fenómeno social………………….…pág. 26 8.3.2 Reflejo de la realidad……………………………………...pág. 30 1 YOUTUBE COMO FENÓMENO SOCIAL Y SU MODO DE CONSUMO DEL AUDIOVISUAL 8.3.3 Educación Youtuber………………………………………..pág. 32 8.3.4 Youtube como un fenómeno social….………………..…pág. 34 8.4 Fenómeno audiovisual…………………………………………..……pág. 37 8.4.1 Comparación con otros medios……………………….….pág. 37 8.4.2 Consumo audiovisual en Youtube………………………..pág. -
Media Youtube Sebagai Arena Reproduksi Budaya Pada Komunitas Creator Surabaya
MEDIA YOUTUBE SEBAGAI ARENA REPRODUKSI BUDAYA PADA KOMUNITAS CREATOR SURABAYA SKRIPSI Diajukan Kepada Universitas Islam Negeri Sunan Ampel Surabaya Untuk Memenuhi Salah Satu Persyaratan Memperoleh Gelar Sarjana Ilmu Sosial (S.Sos) Dalam Bidang Sosiologi Oleh : VENINDA OKTAVIANA NURTAMA NIM. I73216085 PROGRAM STUDI SOSIOLOGI FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS ISLAM NEGERI SUNAN AMPEL SURABAYA 2020 PERSETUJUAN PEMBIMBING Setelah melakukan bimbingan, arahan dan koreksi terhadap penulisan skripsi yang di tulis oleh : Nama : Veninda Oktaviana Nurtama NIM : I73216085 Program Studi : Sosiologi Yang berjudul : MEDIA YOUTUBE SEBAGAI ARENA REPRODUKSI BUDAYA PADA KOMUNITAS CREATOR SURABAYA. Saya berpendapat bahwasanya skripsi tersebut telah diperbaiki dan dapat diujikan dalam rangka memperoleh gelar sarjana Ilmu Sosial (S.Sos) dalam bidang Sosiologi. Surabaya, 18 Februari 2020 Pembimbing Husnul Muuttaqin. S. Ag, S.Sos, M.S.I NIP 197801202006041003 i digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id iii digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id vi digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id KEMENTERIAN AGAMA UNIVERSITAS ISLAM NEGERI SUNAN AMPEL SURABAYA PERPUSTAKAAN Jl. Jend. A. Yani 117 Surabaya 60237 Telp. 031-8431972 Fax.031-8413300 -
Youtube Creators Forum
WMHSMUN XXXIV YouTube Creators Forum Background Guide “Unprecedented committees. Unparalleled debate. Unmatched fun.” Letter From the Director Dear Delegates, My name is Sam Clark, and I have the honor of directing the YouTube Creators Forum for WMHSMUN XXXIV. I can’t wait to work with you all this fall, and I’m excited to see the direction you take our committee in, as I know it’ll be engaging and fun. Let me start by saying I’ve been on YouTube for as long as I can remember and observing how this platform has shaped the world of social media has fascinated me for a while. So needless to say, being able to dive into the international politics of YouTube is incredibly fun for me, and hopefully we can make it just as fun for you. As for my background, I’m a junior at William and Mary from a small town called Cranford, New Jersey. So far, I’ve been involved with every conference we’ve had here in my time at the university, but I also study English and Hispanic Studies. That’s right, you don’t have to be a government or international relations major to like MUN! Though I only did it a little bit in high school, I’ve found a renewed interest for it in college. In my free time, however, I like to game, write, watch films, and explore YouTube. YouTube has been a part of my weekly routine ever since I could access a computer. I became a part of the earliest communities and fandoms, and as the platform evolved, so did my interests and subscriptions. -
L-G-0016236919-0052963179.Pdf
Praise for The YouTube Formula “Only one or two other people in the entire world understand YouTube on the level that Derral does. I have one of the top three most-watched channels on YouTube, and I still talk about YouTube data and strategy with Derral because nobody is on the same wavelength as he is. Whether you have 5 subscribers or 5 million, you can learn how to be successful on YouTube by reading Derral’s book.” —Jimmy Donaldson, MrBeast “Study it . understand it . dream it . Derral Eves just wrote the bible to You- Tube success.” —Jordi van den Bussche, Kwebbelkop Derral has the rare experience of being successful on YouTube as a creator, a marketer, an advertiser, and an entrepreneur. This book teaches you how to understand You- Tube from the big picture all the way down to the important details. —Chad Wild Clay and Vy Qwaint, Cocreators of Spy Ninjas “When you talk about the ‘brains behind the throne’ among top YouTube stars, you’re talking about Derral Eves. His unique understanding of the inner workings of YouTube, coupled with an insatiable appetite to find out why certain videos perform and others languish has placed him at the forefront of online video experts. Derral understands not only WHAT you need to do to build a bigger audience, but WHY you need to do it. Whether you’re looking to build a big business on YouTube or just build a community of passionate fans, this book packs more inside than you’d get from months of expensive consulting and painstaking trial and error. -
An Exploration of the Relationship Between Youtube and Influencers
Brigham Young University BYU ScholarsArchive Theses and Dissertations 2020-03-17 UsTube -- An Exploration of the Relationship Between YouTube and Influencers Alex Michie Sanders Brigham Young University Follow this and additional works at: https://scholarsarchive.byu.edu/etd Part of the Fine Arts Commons BYU ScholarsArchive Citation Sanders, Alex Michie, "UsTube -- An Exploration of the Relationship Between YouTube and Influencers" (2020). Theses and Dissertations. 9068. https://scholarsarchive.byu.edu/etd/9068 This Thesis is brought to you for free and open access by BYU ScholarsArchive. It has been accepted for inclusion in Theses and Dissertations by an authorized administrator of BYU ScholarsArchive. For more information, please contact [email protected]. UsTube — An Exploration of the Relationship Between YouTube and Influencers Alex Michie Sanders A thesis submitted to the faculty of Brigham Young University in partial fulfillment of the requirements for the degree of Master of Arts Scott H. Church, Chair Pamela J. Brubaker Miles F. Romney School of Communications Brigham Young University Copyright © 2020 Alex Michie Sanders All Rights Reserved ABSTRACT UsTube — An Exploration of the Relationship Between YouTube and Influencers Alex Michie Sanders School of Communications, BYU Master of Arts Since YouTube’s launch in 2005, it has grown into one of the most visited social media platforms in the world. It launched with the slogan “Broadcast Yourself” with the promise that the content sharing site would allow anyone to post, share, and interact with videos from anyone around the world for free. Many people took advantage of that promise and became Internet celebrities, or “influencers,” in a short amount of time, amassing millions of subscribers and billions of views.