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THE REPRESENTATION of PEWDIEPIE in VOX's ONLINE NEWS a Research Paper Submitted As a Partial Fulfillment of the Requirement Of

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THE REPRESENTATION of PEWDIEPIE in VOX's ONLINE NEWS a Research Paper Submitted As a Partial Fulfillment of the Requirement Of THE REPRESENTATION OF PEWDIEPIE IN VOX’S ONLINE NEWS A Research Paper submitted as a partial fulfillment of the requirement of Sarjana Sastra Degree Sudirman 1505518 ENGLISH LANGUAGE AND LITERATURE STUDY PROGRAM ENGLISH EDUCATION DEPARTMENT FACULTY OF LANGUAGE AND LITERATURE EDUCATION UNIVERSITAS PENDIDIKAN INDONESIA 2019 THE REPRESENTATION OF PEWDIEPIE IN VOX’S ONLINE NEWS Oleh: Sudirman Sebuah skripsi yang diajukan untuk memenuhi salah satu syarat memperoleh gelar Sarjana Sastra pada Fakutas Pendidikan Bahasa dan Sastra © Sudirman 2019 Universitas Pendidikan Indonesia September 2019 ABSTRACT The Representation of PewDiePie in Vox’s Online News Sudirman 1505518 Supervisor: Eri Kurniawan, M.A., Ph.D. NIP. 19811123005011002 This research investigates PewDiePie’s representation in five Vox’s articles from 2017 to 2019 since they are written with Vox’s new perspective on the Youtuber which previously views him as a simply popular Youtuber. This research employs the nomination and predication strategies of the Discourse-Historical Approach (DHA) as proposed by Reisigl and Wodak (2009). The findings indicate that PewDiePie is presented as a popular yet controversial Youtuber who ‘flirts’ with the right-wing groups and spread their beliefs through similar patterns of actions through membership categorization device, proper name, professional anthroponym, explicit predicates, and adjectives. Keywords: critical discourse analysis, discourse-historical approach, discursive strategies, media discourse, representation TABLE OF CONTENTS PAGE OF APPROVAL ............................................................................................i PLAGIARISM DECLARATION ............................................................................ ii PREFACE ............................................................................................................... iii ACKNOWLEDGEMENTS .................................................................................... iv ABSTRACT ............................................................................................................ vi TABLE OF CONTENTS ....................................................................................... vii LIST OF TABLES .................................................................................................. ix LIST OF FIGURES..................................................................................................x CHAPTER I INTRODUCTION ............................................................................. 1 1.1 Research Background ............................................................................... 1 1.2 Purposes of Research................................................................................ 4 1.3 Research Questions .................................................................................. 5 1.4 Significance of the Study.......................................................................... 5 1.5 Clarification of Terms .............................................................................. 5 1.6 Organization of the Paper ......................................................................... 6 CHAPTER II THEORETICAL FRAMEWORK ................................................... 7 2.1 Media Discourse ....................................................................................... 7 2.2 Representation .......................................................................................... 8 2.3 Critical Discourse Analysis ...................................................................... 8 2.4 Discourse-Historical Approach .............................................................. 10 2.4.1 Discursive Strategies ....................................................................... 11 2.4.1.1 Nomination Strategies ................................................................. 12 2.4.1.2 Predication Strategies .................................................................. 13 2.5 Previous Studies ..................................................................................... 15 CHAPTER III RESEARCH METHODOLOGY.................................................. 18 3.1 Research Design ..................................................................................... 18 3.2 Data Collection ....................................................................................... 18 3.3 Data Analysis.......................................................................................... 20 CHAPTER IV FINDINGS AND DISCUSSIONS ............................................... 22 4.1 Nomination Strategies ............................................................................ 22 4.1.1 Membership Categorization Device ................................................ 23 4.1.2 Professional Anthroponym.............................................................. 26 4.1.3 Proper Name.................................................................................... 27 4.1.4 Deixis .............................................................................................. 29 4.2 Predication Strategies ............................................................................. 30 4.2.1 Explicit Predicates ........................................................................... 31 4.2.1.1 Positive Explicit Predicates ......................................................... 31 4.2.1.2 Negative Explicit Predicates........................................................ 33 4.2.2 Adjectives ........................................................................................ 42 4.3 Signification of the Representation ........................................................ 43 CHAPTER V ......................................................................................................... 48 CONCLUSIONS AND SUGGESTIONS ............................................................. 48 5.1 Conclusions ............................................................................................ 48 5.2 Suggestions ............................................................................................. 49 References ............................................................................................................. 50 APPENDICES....................................................................................................... 55 References Adams, M. (2016). In praise of profanity. Oxford: Oxford University Press. Al Fajri, S. M. (2018). The representation of a blasphemy in Jakarta in local and international press. Indonesian Journal of Applied Linguistics, 705-713. Anti-Defamation League. (2019, July 15). Alt right: A primer about the New White Supremacy. Retrieved from Anti-Defamation League: https://www.adl.org/resources/backgrounders/alt-right-a-primer-about-the- new-white-supremacy Boomgarden, H. G., & Vliegenthart, R. (2007). Explaining the rise of anti- immigrant parties: The role of news media content. Electoral Studies, 404- 417. doi:https://doi.org/10.1016/j.electstud.2006.10.018 Butler, C. W., & Fitzgerald, R. (2011). “My f***ing personality”: swearing as slips and gaffes in live television broadcasts*. Text & Talk: An Interdisciplinary Journal of Language, Discourse & Communication Studies, 525-551. Chiu, S.-h., & Chiang, W.-Y. (2012). Representation of the Name Rectification Movement of Taiwan indigenous people: Through whose historical lens? Language and Linguistics, 13(3), 523-568. Cipolonne, N., Keiser, S. H., & Vasishth, S. (Eds.). (1998). Language files: Materials for an introduction to language & linguistics (7th ed.). Ohio: The Ohio State University. Cohen-Almahor, R. (2008). The limits of objective reporting. Journal of Language and Politics, 7(1), 138-155. Coposescu, L. (2013). Membership categorization devices (MCD) in face to face interaction: An intercultural perspective. The Proceedings of the European Integration between Tradition and Modernity Congress (pp. 302-312). Romania: Universitatea Petru Malor. Crockett, Z. (2016, December 9). The 10 highest-earning YouTube stars made $70.5 million in 2016. Retrieved August 13, 2019, from Vox: https://www.vox.com/culture/2016/12/9/13894186/highest-earning- youtube-stars-2016 Cruse, A. (2006). A glossary of semantics and pragmatics. Edinburgh: Edinburgh University Press Ltd. Culpeper, J. (1996). Towards an anatomy of impoliteness. Journal of Pragmatics , 349-367. Deahl, R. (2019, January 6). A dek is a subhed in journalism. Retrieved from The Balance Careers: https://www.thebalancecareers.com/what-is-a-dek-or- subhed-in-journalism-2316027 Eastwood, J. (2002). Oxford guide to English grammar (7th ed.). Oxford: Oxford University Press. Entman, R. M. (2007). Framing bias: Media in the distribution. Journal of Communication, 163-173. doi:doi:10.1111/j.1460-2466.2006.00336.x Fägersten, K. B. (2017). The role of swearing in creating an online persona: The case of YouTuber PewDiePie. Discourse, Context & Media, 1-10. Fairclough, N. (2003). Analysing discourse: Textual analysis for social research. London: Routledge. Gaylord, C. (2014, February 28). How PewDiePie conquered YouTube. Retrieved January 18, 2019, from The Christian Science Monitor: https://www.csmonitor.com/Technology/Tech/2014/0228/How- PewDiePie-conquered-YouTube Griffin, L. (2019, March 30). PewDiePie says net worth is ‘definitely more than $20 million’ as T-Series takes 100,000 subscriber lead. Retrieved August 5, 2019, from Metro: https://metro.co.uk/2019/03/30/pewdiepie-says-net- worth-is-definitely-more-than-20-million-as-t-series-takes-100000-
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