<<

THE REPRESENTATION OF PEWDIEPIE IN ’S ONLINE NEWS

A Research Paper submitted as a partial fulfillment of the requirement of Sarjana Sastra Degree

Sudirman 1505518

ENGLISH LANGUAGE AND LITERATURE STUDY PROGRAM ENGLISH EDUCATION DEPARTMENT FACULTY OF LANGUAGE AND LITERATURE EDUCATION UNIVERSITAS PENDIDIKAN INDONESIA 2019

THE REPRESENTATION OF PEWDIEPIE IN VOX’S ONLINE NEWS

Oleh:

Sudirman

Sebuah skripsi yang diajukan untuk memenuhi salah satu syarat memperoleh gelar Sarjana Sastra pada Fakutas Pendidikan Bahasa dan Sastra

© Sudirman 2019

Universitas Pendidikan Indonesia

September 2019

ABSTRACT

The Representation of PewDiePie in Vox’s Online News

Sudirman 1505518

Supervisor: Eri Kurniawan, M.A., Ph.D. NIP. 19811123005011002

This research investigates PewDiePie’s representation in five Vox’s articles from 2017 to 2019 since they are written with Vox’s new perspective on the Youtuber which previously views him as a simply popular Youtuber. This research employs the nomination and predication strategies of the Discourse-Historical Approach (DHA) as proposed by Reisigl and Wodak (2009). The findings indicate that PewDiePie is presented as a popular yet controversial Youtuber who ‘flirts’ with the right-wing groups and spread their beliefs through similar patterns of actions through membership categorization device, proper name, professional anthroponym, explicit predicates, and adjectives. Keywords: critical discourse analysis, discourse-historical approach, discursive strategies, media discourse, representation

TABLE OF CONTENTS

PAGE OF APPROVAL ...... i PLAGIARISM DECLARATION ...... ii PREFACE ...... iii ACKNOWLEDGEMENTS ...... iv ABSTRACT ...... vi TABLE OF CONTENTS ...... vii LIST OF TABLES ...... ix LIST OF FIGURES...... x CHAPTER I INTRODUCTION ...... 1 1.1 Research Background ...... 1 1.2 Purposes of Research...... 4 1.3 Research Questions ...... 5 1.4 Significance of the Study...... 5 1.5 Clarification of Terms ...... 5 1.6 Organization of the Paper ...... 6 CHAPTER II THEORETICAL FRAMEWORK ...... 7 2.1 Media Discourse ...... 7 2.2 Representation ...... 8 2.3 Critical Discourse Analysis ...... 8 2.4 Discourse-Historical Approach ...... 10 2.4.1 Discursive Strategies ...... 11 2.4.1.1 Nomination Strategies ...... 12 2.4.1.2 Predication Strategies ...... 13 2.5 Previous Studies ...... 15 CHAPTER III RESEARCH METHODOLOGY...... 18 3.1 Research Design ...... 18 3.2 Data Collection ...... 18 3.3 Data Analysis...... 20 CHAPTER IV FINDINGS AND DISCUSSIONS ...... 22 4.1 Nomination Strategies ...... 22 4.1.1 Membership Categorization Device ...... 23

4.1.2 Professional Anthroponym...... 26 4.1.3 Proper Name...... 27 4.1.4 Deixis ...... 29 4.2 Predication Strategies ...... 30 4.2.1 Explicit Predicates ...... 31 4.2.1.1 Positive Explicit Predicates ...... 31 4.2.1.2 Negative Explicit Predicates...... 33 4.2.2 Adjectives ...... 42 4.3 Signification of the Representation ...... 43 CHAPTER V ...... 48 CONCLUSIONS AND SUGGESTIONS ...... 48 5.1 Conclusions ...... 48 5.2 Suggestions ...... 49 References ...... 50 APPENDICES...... 55

References

Adams, M. (2016). In praise of profanity. Oxford: Oxford University Press. Al Fajri, S. M. (2018). The representation of a blasphemy in Jakarta in local and international press. Indonesian Journal of Applied Linguistics, 705-713. Anti-Defamation League. (2019, July 15). Alt right: A primer about the New . Retrieved from Anti-Defamation League: https://www.adl.org/resources/backgrounders/alt-right-a-primer-about-the- new-white-supremacy Boomgarden, H. G., & Vliegenthart, R. (2007). Explaining the rise of anti- immigrant parties: The role of content. Electoral Studies, 404- 417. doi:https://doi.org/10.1016/j.electstud.2006.10.018 Butler, C. W., & Fitzgerald, R. (2011). “My f***ing personality”: swearing as slips and gaffes in live television broadcasts*. Text & Talk: An Interdisciplinary Journal of Language, Discourse & Communication Studies, 525-551. Chiu, S.-h., & Chiang, W.-Y. (2012). Representation of the Name Rectification Movement of Taiwan indigenous people: Through whose historical lens? Language and Linguistics, 13(3), 523-568. Cipolonne, N., Keiser, S. H., & Vasishth, S. (Eds.). (1998). Language files: Materials for an introduction to language & linguistics (7th ed.). Ohio: The Ohio State University. Cohen-Almahor, R. (2008). The limits of objective reporting. Journal of Language and Politics, 7(1), 138-155. Coposescu, L. (2013). Membership categorization devices (MCD) in face to face interaction: An intercultural perspective. The Proceedings of the European Integration between Tradition and Modernity Congress (pp. 302-312). Romania: Universitatea Petru Malor. Crockett, Z. (2016, December 9). The 10 highest-earning YouTube stars made $70.5 million in 2016. Retrieved August 13, 2019, from Vox: https://www.vox.com/culture/2016/12/9/13894186/highest-earning- -stars-2016 Cruse, A. (2006). A glossary of semantics and pragmatics. Edinburgh: Edinburgh University Press Ltd. Culpeper, J. (1996). Towards an anatomy of impoliteness. Journal of Pragmatics , 349-367.

Deahl, R. (2019, January 6). A dek is a subhed in journalism. Retrieved from The Balance Careers: https://www.thebalancecareers.com/what-is-a-dek-or- subhed-in-journalism-2316027 Eastwood, J. (2002). Oxford guide to English grammar (7th ed.). Oxford: Oxford University Press. Entman, R. M. (2007). Framing bias: Media in the distribution. Journal of Communication, 163-173. doi:doi:10.1111/j.1460-2466.2006.00336.x Fägersten, K. B. (2017). The role of swearing in creating an online persona: The case of YouTuber PewDiePie. Discourse, Context & Media, 1-10. Fairclough, N. (2003). Analysing discourse: Textual analysis for social research. London: Routledge. Gaylord, C. (2014, February 28). How PewDiePie conquered YouTube. Retrieved January 18, 2019, from The Christian Science Monitor: https://www.csmonitor.com/Technology/Tech/2014/0228/How- PewDiePie-conquered-YouTube Griffin, L. (2019, March 30). PewDiePie says net worth is ‘definitely more than $20 million’ as T-Series takes 100,000 subscriber lead. Retrieved August 5, 2019, from Metro: https://metro.co.uk/2019/03/30/pewdiepie-says-net- worth-is-definitely-more-than-20-million-as-t-series-takes-100000- subscriber-lead-9068708/ Hansson, S. (2015). Discursive strategies of blame avoidance in government: A framework for analysis. Discourse & Society, 26(3), 297-322. doi:doi:10.1177/0957926514564736 Himanshu, A. (2018, December 20). Piunika Web. (Piunika Web) Retrieved July 30, 2019, from Vox journo who criticized PewDiePie receiving death and threats: https://piunikaweb.com/2018/12/20/vox-journo-who- criticized--receiving-death-and-rape-threats/ Holland, M. (2016). How Youtube developed into a successful platform for user- generated content. Elon Journal of Undergraduate Research in Communications, 7(1), 52-59. Horsti, K. (2012). Humanitarian discourse legitimating migration control: FRONTEX Public Communication. Migrations: Interdisciplinary Perspectives, 297-308. Hurford, J., Heasley, B., & Smith, M. (2007). Semantics (2nd ed.). New York: Cambridge University Press.

Kjellberg, F. (Director). (2018). My Response S02E01  PEW NEWS [Motion Picture].

Kurniawan, E., & Utami, A. (2017). The representation of Joko Widodo's figure in the Jakarta Post. Indonesian Journal of Applied Linguistics, 341-350. Leech, G. (2006). A glosarry of English grammar. Edinburgh: Edinburgh University Press Ltd. Matheson, D. (2005). Media discourses: Analysing media texts. New York: Open University Press. Merriam-Webster. (2019). Definition of babble by Merriam-Webster. Retrieved August 7, 2019, from Merriam-Webster: https://www.merriam- webster.com/dictionary/babble Merriam-Webster. (2019). Definition of Inane by Merriam-Webster. Retrieved July 25, 2019, from Merriam Webster: https://www.merriam- webster.com/dictionary/inane Merriam-Webster. (n.d.). Definition of White-Supremacist on Merriam-Webster. Retrieved July 29, 2019, from Merriam-Webster: https://www.merriam- webster.com/dictionary/white%20supremacist Moss, C. (2014, October 11). YouTube Multimillionaire Pewdiepie: 'I'm Tired Of Talking About How Much Money I Make'. Retrieved August 5, 2019, from : https://www.businessinsider.com/pewdiepie-is-youtubes- biggest-star-2014-10?IR=T O'Keefe, A. (2006). Investigating media discourse. New York: Routledge. Parker, T. (2016, April 21). Felix Kjellberg (a.k.a. PewDiePie). Retrieved January 17, 2019, from TIME: http://time.com/collection-post/4302406/felix- kjellberg-pewdiepie-2016-time-100/ Regan, H. (2015, July 9). YouTube's most popular star PewDiePie hits back at criticism cver his $7.4mMillion earnings. Retrieved August 5, 2019, from Time: https://time.com/3950603/felix-kjellberg-pewdiepie-youtube- earnings-criticism/ Reisigl, M., & Wodak, R. (2009). The discourse-historical approach. In R. Wodak, & M. Meyer (Eds.), Methods of Critical Discourse Analysis (2nd ed., pp. 87-121). London: SAGE Publications Ltd. Romano, A. (2017, February 17). The controversy over YouTube star PewDiePie and his anti-Semitic “jokes,” explained - Vox. Retrieved January 17, 2019, from Vox: https://www.vox.com/culture/2017/2/17/14613234/pewdiepie- nazi--alt-right Romano, A. (2017, September 11). YouTube star PewDiePie used the n-word in a live stream, after months of denying he’s racist. Retrieved January 17, 2019, from Vox:

https://www.vox.com/culture/2017/9/11/16288826/pewdiepie-n-word- playerunknown-battlegrounds Romano, A. (2018, December 14). YouTube’s 2018 “Rewind” is the site’s most disliked video ever. The implications are huge. Retrieved July 14, 2019, from Vox: https://www.vox.com/culture/2018/12/14/18138916/pewdiepie- vs-t-series-youtube-rewind-2018 Romano, A. (2018, December 13). YouTube’s most popular user amplified anti- Semitic rhetoric. Again. Retrieved January 17, 2019, from Vox - Understand the News: https://www.vox.com/2018/12/13/18136253/pewdiepie-vs-tseries-links-to- white-supremacist-alt-right-redpill Romano, A. (2019, March 16). How the Christchurch shooter used memes to spread hate. Retrieved from Vox: https://www.vox.com/culture/2019/3/16/18266930/christchurch-shooter- manifesto-memes-subscribe-to-pewdiepie Signess, C. G. (2007). What do we laugh at? Gender representations in “3rd Rock from the Sun". International Perspectives on Gender and Language, 726- 750. Spaeth, R. (2015, July 21). The Gawker meltdown and the Vox-ification of the news media. Retrieved January 18, 2019, from The Week: https://theweek.com/articles/567586/gawker-meltdown-voxification-news- media Stewart, J., Mazzoleni, G., & Horsfield, B. (2003). Conclusion: Power to the media managers. In G. Mazzoleni, J. Stewart, & B. Horsfield (Eds.), The Media and Neo-: A contemporary comparative analysis (p. 226). Westport, Connecticut: Praeger. Stokoe, E. (2012). Moving forward with membership categorization analysis: Methods for systematic analysis. Discourse Studies, 14(3), 277-303. Talbot, M. (2007). Media discourse: Representation and interaction. Edinburgh: Edinburgh University Press Ltd. van Dijk, T. A. (1988). News analysis: Case studies of international and national news in the press. Hillsdale: Lawrence Erlbaum Associate. van Dijk, T. A. (1996). Power and the news media. In D. L. Peletz, Political Communication in Action (pp. 9-36). Cresskill,NJ: Hampton Press. van Dijk, T. A. (2002). Political discourse and political cognition. In P. Chilton, & C. Schäffner (Eds.), Politic as text and talk: Analytic approaches to political discourse (pp. 203-237). Amsterdam: John Benjamins Publishing Company.

van Dijk, T. A. (2009). Critical Discourse Studies: A sociocognitive approach. In R. Wodak, & M. Meyer (Eds.), Methods of Critical Discourse Analysis (2nd ed., pp. 62-86). London: SAGE Publications Ltd. Vox. (2019). About us - Vox. Retrieved January 18, 2019, from Vox - Understand the News: https://www.vox.com/pages/about-us Wikipedia. (2019). PewDiePie - Wikipedia. Retrieved August 5, 2019, from Wikipedia, the free encylopedia: https://en.wikipedia.org/wiki/PewDiePie Wimmer, R. D., & Dominick, J. R. (2011). Mass media research (9th ed.). Boston: Wadsworth, Cengage Learning. Wodak, R. (2001). The discourse historical approach. In R. Wodak, & M. Meyer (Eds.), Methods of Critical Discourse Analysis (pp. 63-94). London: SAGE Publications. Wodak, R., & Meyer, M. (2009). Critical Discourse Analysis: History, agenda, theory, and methodology. In R. Wodak, & M. Meyer (Eds.), Methods of Critical Discourse Analysis (2nd ed.). London: SAGE Publications Ltd.