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Media Youtube Sebagai Arena Reproduksi Budaya Pada Komunitas Creator Surabaya

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Media Youtube Sebagai Arena Reproduksi Budaya Pada Komunitas Creator Surabaya MEDIA YOUTUBE SEBAGAI ARENA REPRODUKSI BUDAYA PADA KOMUNITAS CREATOR SURABAYA SKRIPSI Diajukan Kepada Universitas Islam Negeri Sunan Ampel Surabaya Untuk Memenuhi Salah Satu Persyaratan Memperoleh Gelar Sarjana Ilmu Sosial (S.Sos) Dalam Bidang Sosiologi Oleh : VENINDA OKTAVIANA NURTAMA NIM. I73216085 PROGRAM STUDI SOSIOLOGI FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS ISLAM NEGERI SUNAN AMPEL SURABAYA 2020 PERSETUJUAN PEMBIMBING Setelah melakukan bimbingan, arahan dan koreksi terhadap penulisan skripsi yang di tulis oleh : Nama : Veninda Oktaviana Nurtama NIM : I73216085 Program Studi : Sosiologi Yang berjudul : MEDIA YOUTUBE SEBAGAI ARENA REPRODUKSI BUDAYA PADA KOMUNITAS CREATOR SURABAYA. Saya berpendapat bahwasanya skripsi tersebut telah diperbaiki dan dapat diujikan dalam rangka memperoleh gelar sarjana Ilmu Sosial (S.Sos) dalam bidang Sosiologi. Surabaya, 18 Februari 2020 Pembimbing Husnul Muuttaqin. S. Ag, S.Sos, M.S.I NIP 197801202006041003 i digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id iii digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id vi digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id KEMENTERIAN AGAMA UNIVERSITAS ISLAM NEGERI SUNAN AMPEL SURABAYA PERPUSTAKAAN Jl. Jend. A. Yani 117 Surabaya 60237 Telp. 031-8431972 Fax.031-8413300 E-Mail: [email protected] LEMBAR PERNYATAAN PERSETUJUAN PUBLIKASI KARYA ILMIAH UNTUK KEPENTINGAN AKADEMIS Sebagai sivitas akademika UIN Sunan Ampel Surabaya, yang bertanda tangan di bawah ini, saya: Nama : VENINDA OKTAVIANA NURTAMA NIM : I73216085 Fakultas/Jurusan : FISIP/SOSIOLOGI E-mail address : [email protected] Demi pengembangan ilmu pengetahuan, menyetujui untuk memberikan kepada Perpustakaan UIN Sunan Ampel Surabaya, Hak Bebas Royalti Non-Eksklusif atas karya ilmiah : Sekripsi Tesis Desertasi Lain-lain (……………………………) yang berjudul : MEDIA YOUTUBE SEBAGAI ARENA REPRODUKSI BUDAYA PADA KOMUNITAS CREATOR SURABAYA beserta perangkat yang diperlukan (bila ada). Dengan Hak Bebas Royalti Non-Ekslusif ini Perpustakaan UIN Sunan Ampel Surabaya berhak menyimpan, mengalih-media/format-kan, mengelolanya dalam bentuk pangkalan data (database), mendistribusikannya, dan menampilkan/mempublikasikannya di Internet atau media lain secara fulltext untuk kepentingan akademis tanpa perlu meminta ijin dari saya selama tetap mencantumkan nama saya sebagai penulis/pencipta dan atau penerbit yang bersangkutan. Saya bersedia untuk menanggung secara pribadi, tanpa melibatkan pihak Perpustakaan UIN Sunan Ampel Surabaya, segala bentuk tuntutan hukum yang timbul atas pelanggaran Hak Cipta dalam karya ilmiah saya ini. Demikian pernyataan ini yang saya buat dengan sebenarnya. Surabaya, 28 Februari 2020 Penulis Veninda Oktaviana Nurtama ABSTRAK Veninda Oktaviana N, 2020, Media Youtube Sebagai Arena Reproduksi Budaya pada Komunitas Creator Surabaya, Skripsi, Program Studi Sosiologi Fakultas Ilmu Sosial dan Ilmu Politik UIN Sunan Ampel Surabaya. Media sosial khusunya youtube dewasa ini sangat diminati oleh masyarakat, salah satunya adalah komunitas Creator Surabaya sebuah komunitas yang menaungi youtuber atau kreator yang berdomisili di Surabaya. Penelitian ini akan berfokus pada bagaimana komunitas creator surabaya mereproduksi kebudayaan dan menampilkannya ke dalam kanal youtube mereka. Maka dari itu penelitian ini memiliki dua rumusan masalah pertama adalah apa yang melatar belakangi komunitas Creator Surabaya menjadikan youtube sebagai tempat arena reproduksi budaya. kedua, bagaimana cara komunitas Creator Surabaya mereproduksi budaya. Untuk menjawab dua rumusan penelitian tersebut, digunakan metode penelitian kualitatif dengan metode deskriptif untuk memahami alasan mengapa banyak anggota komunitas yang ingin menjadi youtuber serta bagaimana cara komunitas dan individu memproduksi sebuah konten untuk kanal youtube mereka. Dalam proses pengumpulan data digunakan teknik wawancara, dokumentasi dan observasi. Penelitian ini menggunakan teori Arena Produksi Budaya Pierre Bordieu untuk menganalisis hasil dari penelitian. Hasil dari penelitian ini adalah : 1) ada dua alasan besar yang mendasari anggota komunitas Creator Surabaya yang pertama adalah karena ketenaran dan uang yang di dapat dari youtube yang dirasa cukup untuk menjadi penghasilan tambahan. Dan yang kedua adalah memang menyukai bidang video grafi, dan tempat untuk membagikan hobi. 2) komunitas creator Surabaya selalu mempersiapkan yang terbaik untuk memproduksi satu konten karena tidak ingin di anggap remeh oleh komunitas kota lain, mengingat konten yang di angkat oleh komunitas hampir sama dengan komunitas-komunitas lain. Hanya saja komunitas Creator Surabaya memasukan unsur kota Surabaya sebagai identitas bahwa mereka adalah kreator, youtuber asal kota Surabaya. vii digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id Kata kunci : Youtube, Reproduksi Budaya, Creator Surabaya viii digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id DAFTAR ISI PERSETUJUAN PEMBIMBING......................................................................... i PENGESAHAN ......................................................................................................ii MOTTO ................................................................................................................ iii PERSEMBAHAN .................................................................................................. v PERNYATAAN......................................................................................................vi PERTANGGUNG JAWABAN PENELULISAN SKRIPSI..............................vi ABSTRAK ........................................................................................................... vii KATA PENGANTAR ........................................................................................ viii DAFTAR ISI .......................................................................................................... x DAFTAR GAMBAR ........................................................................................... xii BAB I PENDAHULUAN A. Latar Belakang ........................................................................................ 1 B. Rumusan Masalah .................................................................................. 7 C. Tujuan Penelitian .................................................................................... 7 D. Manfaat Penelitian .................................................................................. 7 E. Definisi Konseptual ................................................................................. 8 F. Sistematika Pembahasan ...................................................................... 11 BAB II KAJIAN PUSTAKA A. Penelitian Terdahulu ............................................................................ 12 B. Kajian Pustaka ...................................................................................... 17 C. Teori Arena Reproduksi Budaya Pierre Bordieu .............................. 29 BAB III METODE PENELITIAN A. Jenis Penelitian ................................ ...................................................... 37 x digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id B. Lokasi Dan Waktu Penelitian .............................................................. 38 C. Pemilihan Subyek Penelitian ............................................................... 39 D. Tahapan-Tahapan Penelitian .............................................................. 39 E. Teknik Pengumpulan Data .................................................................. 41 F. Teknik Analisa Data ............................................................................. 44 G. Teknik Pemeriksaan Keabsahan Data ................................................ 44 BAB IV MEDIA YOUTUBE SEBAGAI ARENA REPRODUKSI KULTURAL PADA KOMUNITAS CREATOR SURABAYA A. Profil Komunitas ................................................................................... 48 B. Alasan Menjadikan Youtube Sebagai Wadah Karya Komunitas Ceator Surabaya .............................................................................................. 52 C. Reproduksi Budaya Pada Komunitas Creator Surabaya ................. 67 D. Arena Reproduksi Budaya Pada Komunitas Creatator Surabaya di tinjau dari teori Arena Reproduksi Budaya Pierre Bordieu ...................... 80 BAB V PENUTUP A. Kesimpulan ............................................................................................ 89 B. Saran ...................................................................................................... 90 DAFTAR PUSTAKA ............................................................................................ 1 xi digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id digilib.uinsby.ac.id DAFTAR GAMBAR Gambar 4.1............................................................................................................73 Gambar 4.2............................................................................................................73
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