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NA Beverages MenuTrends Keynote | Non-Alcoholic Beverages 2015 Contact Datassential: 312-655-0594 1 SAMPLE SLIDES get the full report: 312-655-0594 or [email protected] THE KEYNOTE REPORT MENUTRENDS KEYNOTE May 2015 Brian Darr 312-655-0594 NON-ALCOHOLIC BEVERAGES [email protected] MenuTrends Keynote | Non-Alcoholic Beverages 2015 Contact Datassential: 312-655-0594 2 For the first time Datassential’s MenuTrends Keynote Series is leveraging the power of MenuTrends, our trend- tracking database, and combining it with extensive consumer and operator survey data, from motivations to behaviors to opportunities, in order to bring together trends, data, and insights in a comprehensive report that dives deep into key industry topics and categories. For more details, please contact Brian Darr at: 312-655-0594 or [email protected] The new MenuTrends Keynote on Appetizers details what consumers are already ordering, what they are interested in trying, and how that compares to the appetizers that operators are menuing. We asked consumers for their thoughts on a wide range of appetizer options, flavors, trends, and ingredients, uncovering preferences and motivations with direct implications for both foodservice and retail segments. We combined this with operator data on menuing, purchases, and brand preferences, and leveraged the power of MenuTrends, our trend-tracking menu database, for this one-of-a-kind MenuTrends Keynote series that comprehensively explores topics and categories central to the industry. The MenuTrends Keynote Appetizer report will be an invaluable resource to help you understand the away-from-home and at-home, appetizer landscape detailing consumers’ behavior, motivations, and preferences. Every week, two out of three Americans eat pizza. In fact, the average consumer orders pizza away-from- home five times a month. Datassential's MenuTrends Keynote on Pizza is a comprehensive overview of this consumer favorite, from the types of pizza consumers are eating to where they are eating it - and the barriers that prevent them from choosing pizza. We cover how operators are currently menuing pizza, break down daypart consumption, and look at the pizza products that matter most to operators. In this report we also bring you menu data and growth, plus consumer interest, on trending pizza ingredients and concepts, including premium meats and cheeses, unique vegetables and greens, gluten- free crusts, ethnic influences, innovative sauces, flatbreads, and so much more. * Burgers * Kids Menus Upcoming Topics * BBQ & Southern * Salads 2015 * The New Healthy * Side Dishes * Alcoholic Beverages MenuTrends Keynote | Non-Alcoholic Beverages 2015 Contact Datassential: 312-655-0594 3 CONTENTS click to jump to a section OBJECTIVES & KEY INSIGHTS LANDSCAPE MEGATRENDS METHODOLOGY 12 15 24 32 INGREDIENT SODA & COFFEE TEA SPOTLIGHT CSDs 48 72 118 150 BOTTLED ENHANCED WATER ENERGY JUICE WATER & SPORTS DRINKS DRINKS 171 194 204 217 BEVERAGE SMOOTHIES & PRODUCT MILK TOPPERS & OPPORTUNITIES SHAKES FLAVORS 230 250 259 261 APPENDIX OPERATORS SUPPLEMENTAL DATA 263 340 MenuTrends Keynote | Non-Alcoholic Beverages 2015 Contact Datassential: 312-655-0594 4 SHOW, BUT DON’T GIVE OR LEAVE BEHIND This report can be presented live or via webinar, but can not be distributed to outside companies. If your company has purchased this report, you are encouraged to excerpt key exhibits and build them into your own presentations. However, you should not provide significant sections of this report to any outside company without express written consent from Datassential. MenuTrends Keynote | Non-Alcoholic Beverages 2015 Contact Datassential: 312-655-0594 5 EXHIBIT GUIDE Landscape Ingredient Spotlight (cont’d) Beverages Penetration by Segment 25 Greens, Time Trend 52-53 Beverage Menu Avg. Sizes 26 Lavender, Time Trend 54-55 Average Beverage Prices 27 Coconut Water, Time Trend 56-57 Beverage Timeline 28 Ginger Beer, Time Trend 58-59 BUZZ Daily Beverage Incidence 29 Matcha, Time Trend 60-61 BUZZ Beverage Incidence by Daypart 30 Mint, Time Trend 62-63 BUZZ Beverage Appeal by Need State 31 Pomegranate, Time Trend 64-65 Nostalgic Dessert Flavors, Time Trend 66-67 MegaTrends 32 Pineapple, Time Trend 68-69 MAC: Beverages 33 Beverages: Seasonal Ingredients & Flavors 70 MegaTrends Interest Rating, by Age 34, 335 Cold Beverage Interest 71, 321-322 Hot Broth / Bouillon 35 Latin Specialties 36 Hot Brewed Coffee 72 Mexican Hot Chocolate 37 MAC: Hot Coffee 73 Green Juices / Smoothies 38 Penetration by Segment 74 Mocktails 39 Menu Avg. Sizes 75 Natural Sweeteners 40 Avg. Prices 76 Non-Dairy Milks 41 Top Varieties/Flavors 77 Premium Ingredients 42 Top Varieties by Segment 78 Small Batch / Craft Sodas 43 Top Varieties by Region 79 Vitamin / Superfood Supplements 44 Varieties: Fastest Growing 80 Seasonal Soda Flavors 45 Trending Coffee Terms 81 NA Fruit Ciders 46 Seasonal Coffee & Tea Flavors 47 Hot Specialty Coffee Penetration by Segment 82 Ingredient Spotlight 48 Menu Avg. Sizes 83 MAC: Beverage Flavors 49 Avg. Prices 84 Blood Orange, Time Trend 50-51 Top Varieties/Flavors 85 MenuTrends Keynote | Non-Alcoholic Beverages 2015 Contact Datassential: 312-655-0594 6 EXHIBIT GUIDE Hot Specialty Coffee (cont’d) Coffee Consumption (cont’d) Top Varieties by Segment 86 Coffee & Specialty Coffee: Frequency 108 Top Varieties by Region 87 Hot Coffee & Specialty Coffee: AH vs. AFH 109 Varieties: Fastest Growing 88 Iced Coffee & Specialty Coffee: AH vs. AFH 110 Trending Terms 89 Coffee & Specialty Coffee: Attribute Importance 111, 268 Coffee & Specialty Coffee: Overall Perceptions 112, 269 Iced Coffee Coffee & Specialty Coffee: Barriers AH vs. AFH 113, 270-271 MAC: Iced Coffee 90 Coffee & Specialty Coffee; Drivers AH vs. AFH 114, 272-273 Penetration by Segment 91 Coffee Varieties Interest 115, 310-311 Menu Avg. Sizes 92 Coffee Brands Interest 116-117, Avg. Prices 93 312-315 Top Ingredients/Terms 94 Top Ingredients/Terms by Segment 95 Hot Tea 118 Top Ingredients/Terms by Region 96 MAC: Flavors & Ingredients 119 Ingredients/Terms Fastest Growing 97 Penetration by Segment 120 Menu Avg. Sizes 121 Specialty Iced Coffee Avg. Prices 122 Penetration by Segment 98 Top Varieties/Flavors 123 Menu Avg. Sizes 99 Top Varieties by Segment 124 Avg. Prices 100 Top Varieties by Region 125 Top Ingredients/Terms 101 Varieties: Fastest Growing 126 Top Ingredients/Terms by Segment 102 Top Flavors: by Segment & Region 127 Top Ingredients/Terms by Region 103 Noteworthy Trending Ingredients & Terms 128 Ingredients/Terms: Fastest Growing 104 Iced Tea 129 Coffee Consumption MAC: Flavors & Ingredients 130 Coffee: Incidence 105 Penetration by Segment 131 Hot Coffee: Incidence by Daypart 106 Menu Avg. Sizes 132 Iced Coffee: Incidence by Daypart 107 Avg. Prices 133 Top Brands/Flavors 134 MenuTrends Keynote | Non-Alcoholic Beverages 2015 Contact Datassential: 312-655-0594 7 EXHIBIT GUIDE Iced Tea (cont’d) Soda & Carbonated Soft Drinks (cont’d) Top Brands/Flavors by Segment 135 Top Menued Flavors: by Segment & Region 160 Top Brands/Flavors by Region 136 Noteworthy Trending Ingredients & Terms 161 Brands/Flavors: Fastest Growing 167 Trending Terms 138 Soda & Carbonated Soft Drinks Consumption Incidence 162 Tea Consumption Incidence by Daypart 163 Incidence 139 Frequency 164 Incidence by Daypart 140 AH vs. AFH 165 Frequency 141 Attribute Importance 166, 286 AH vs. AFH 142 Overall Perceptions 167, 287 Attribute Importance 143, 274 Barriers: AH vs. AFH 168, 288-289 Overall Perceptions 144, 275 Drivers: AH vs. AFH 169, 290-291 Barriers: AH vs. AFH 145, 276-277 Brands Interest 170, 323-324 Drivers: AH vs. AFH 146, 278-279 Tea Varieties Interest 147-148, Juice & Lemonade 171 317-318 Juice Penetration by Segment 172 Tea Brands Interest 149, 319-320 Juice Menu Avg. Sizes 173 Juice Avg. Prices 174 Soda & Carbonated Soft Drinks 150 Top Menued Juice Varieties 175 MAC: Brands 151 Top Menued Juice Varieties by Segment 176 MAC: Flavors & Ingredients 152 Top Menued Juice Varieties by Region 177 Penetration by Segment 153 Juice Varieties: Fastest Growing 178 Menu Avg. Sizes 154 Juice Trending Terms 179 Avg. Prices 155 Lemonade Penetration by Segment 180 Top Menued Brands 156 Avg. Lemonade Prices 181 Top Menued Brands by Segment 157 Top Lemonade Flavors/Terms 182 Top Menued Brands by Region 158 Trending Lemonade Flavors/Terms 183 Brands: Fastest Growing 159 MenuTrends Keynote | Non-Alcoholic Beverages 2015 Contact Datassential: 312-655-0594 8 EXHIBIT GUIDE Juice & Lemonade Consumption Enhanced Water & Sports Drink Consumption Incidence 184 Incidence 209 Incidence by Daypart 185 Incidence by Daypart 210 Frequency 186 Frequency 211 AH vs. AFH 187 AH vs. AFH 212 Attribute Importance 188, 280 Attribute Importance 213, 292 Overall Perceptions 189, 281 Overall Perceptions 214, 293 Barriers: AH vs. AFH 190, 282-283 Barriers: AH vs. AFH 215, 294-295 Drivers: AH vs. AFH 191, 284-285 Drivers: AH vs. AFH 216, 296-297 Juice Interest 192, 325-326 Juice & Smoothie Brands Interest 193, 327-328 Energy Drinks 217 Penetration by Segment 218 Bottled Water 194 Avg. Prices 219 Penetration by Segment 195 Top Flavors/Terms 220 Avg. Prices 196 Trending Flavors/Terms 221 Top Menued Brands 197 Top Menued Brands by Segment 198 Energy Drink Consumption Top Menued Brands by Region 199 Incidence 222 Brands: Fastest Growing 200 Incidence by Daypart 223 Frequency 224 Water Consumption AH vs. AFH 225 Incidence 201 Attribute Importance 226, 298 Incidence by Daypart 202 Overall Perceptions 227, 299 AH vs. AFH 203 Barriers: AH vs. AFH 228, 300-301 Drivers: AH vs. AFH 229, 302-303
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